Academic literature on the topic 'Consumers' behaviour'

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Journal articles on the topic "Consumers' behaviour"

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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.

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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
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Shamri, Shaza Nabilah, Nurul Aisyah Mohd Suhaimi, and Afnani Alwi@Ali. "The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor." Journal Of Agrobiotechnology 12, no. 1S (September 29, 2021): 40–50. http://dx.doi.org/10.37231/jab.2021.12.1s.269.

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The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer buying behaviour toward Malaysian local brands. Data were collected through online questionnaires using Google form. The sample of study consisted of 210 consumers in Selangor. In particular, principal components analysis (PCA) was employed in order to identify the factors that affect consumers on preferring locally produced food products. The findings of this study indicate that Halal logo was the first choice in terms of consumer’s perspective on the product attributes when buying food products followed by price. Size and quantity, and packaging are the third and fourth attributes considered by consumers when buying food products. Our result suggests that, by providing this consumer information to small scale or local sellers will encourage more consumers to purchase local food products.
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Tong, David Yoon Kin, Hishamuddin Ismail, and Xue Fa Tong. "GREEN CONSUMER PURCHASE BEHAVIOUR IN MALAYSIAN SUPER-REGIONAL MALL’S GENERAL MERCHANDISE STORES." International Journal of Management Studies 30, no. 2 (July 31, 2023): 235–70. http://dx.doi.org/10.32890/ijms2023.30.2.3.

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Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intentionand behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchaseintention and behavior on green products in the GMS. Second, the green consumers’ social classes were segmented to exploresocial class differences in the purchase intention and behaviour in the stores. The purposive sampling was used to collect the datafrom the respondents in the southern region of Malaysia. Using the SmartPLS, the data were analysed using the multi-group analysis(MGA) and the measurement invariance of composites (MICOM). The results showed the psychographic variables positively influenced ecologically conscious consumer behaviour (ECCB) on the purchase intention and behaviour. In addition, the middle-class consumers’shopping lifestyle influences positively on the ECCB and they are more likely to purchase green products than the upper middle-classgroup. The outcome of the green consumer profile provides an insight into the patterns of purchasing of the consumers in the GMS and the indication of consumer’s consideration of energy conservations from home.
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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.

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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.
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Krasniqi, Malush, and Drita Krasniqi. "Attitudes and Costumer Behaviour." European Journal of Social Sciences Education and Research 2, no. 1 (December 30, 2014): 98. http://dx.doi.org/10.26417/ejser.v2i1.p98-104.

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An attitude may be defined as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object Financial capability encompasses the knowledge, attitudes, skills and behaviors of consumers with respect to managing their resources and understanding, selecting, and making use of financial services that fit their needs. The indicators on this page measure main aspects of financial capability, some of which refer to attitudes and motivations (e.g. attitudes towards the future, impulsiveness, etc.), others to behaviors (e.g. budgeting, saving, choosing financial products, planning for old age, etc). In the papers we will examine consumers, attitudes, reactions to their products liked, why they are liked them, as are attitudes toward their products? As the main theme, we will have to finance consumer behavior, as consumers react during fluctuations (increase) the prizes. During this presentation we will talk in detail about product loyalty (attitude towards loyalty) and disruptive loyalty. The nature of attitudes Attitudes vary in their strength Not all attitudes are the same, some consumer attitudes are stronger, some are volatile, has to do with loyalty Attitudes reflect a consumer's values Consumer attitude towards our product, shows its values for the company, he would make a good campaign for the product, as has its influence environment etc.. Attitudes are learned because consumers are learning to buy that product without changing the brand (in some cases, not because they trust more, is that the products are grown with it and never had, any situation that to change Different situations influence attitudes. A bad experience with the product or service can change consumer attitudes.
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Tassell, Catriona, and Marco Aurisicchio. "PREVENTING THE OVERCONSUMPTION AND DISPOSAL OF REFILL AT HOME FAST-MOVING CONSUMER GOODS – INTERVENTIONS THAT SUPPORT CIRCULAR CONSUMER JOURNEYS." Proceedings of the Design Society 3 (June 19, 2023): 2935–44. http://dx.doi.org/10.1017/pds.2023.294.

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AbstractContext and problem: Reuse is positioned as a strategy capable of countering single-use overconsumption and disposal. For refill at home FMCGs, consumers are responsible for carrying out behaviours that enable this, such as keeping and using products for a prolonged period. However, it is not known if consumers actually fulfil these responsibilities. Aim: This research aims to understand the extent to which consumer reuse behaviours supports the intended reduction in impact and, if not, consider how best to improve it. Method: In-depth interviews with 15 consumers were conducted where the behaviour chain method was used to map resource journeys for 31 refill at home offerings. Results: Five models of consumer behaviour increased the impact of reuse. The critical moments which led consumers to carry out these behaviours were identified, uncovering intervention areas. Conclusions: The behaviour models and critical moments offer a first attempt to systematically analyse how and where actual consumer behaviour can increase the impact of refill at home FMCGs. The results call for focussed interventions across the consumer journey that support reuse components as part of a system.
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Sah, Gunja Kumari, and Sangita Karki. "The Impact of Media Advertisement on Consumers Purchasing Behaviour." Patan Pragya 7, no. 1 (December 31, 2020): 268–78. http://dx.doi.org/10.3126/pragya.v7i1.35252.

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Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior
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Kavitha, N., G. Saran, and G. Vignesh Ram. "Factors Influencing Consumer Buying Behaviour in Modern Era." ComFin Research 11, no. 3 (July 1, 2023): 14–19. http://dx.doi.org/10.34293/commerce.v11i3.6476.

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Consumer behavior refers to the buying attitude of the buyer at the time of purchasing the product. A seller to be succeeded in his business must analyze the consumer behavior. Analyzing consumer behavior is alone will not lead for the success the seller must also analyze by what factors the consumer’s buying behavior is influenced. This study is made to bring out the factors which indulge the consumers to buy a product. This study also brings into light the about the buyer’s black box model which helps the buyers to analyze the consumers decision making process. This paper brings into vision about the various factors in a detailed view by using the secondary data. This is a descriptive study which helps us to understand the buyer’s attitude, tastes and preferences.
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Pacho, Frida Thomas, and Madan Mohan Batra. "Factors infl uencing consumers’ behaviour towards organic food purchase in Denmark and Tanzania." Studies in Agricultural Economics 123, no. 2 (August 14, 2021): 62–75. http://dx.doi.org/10.7896/j.2127.

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This paper adds to the debate about factors infl uencing consumer behaviours that lead to the actual purchase of organic food in both developed and developing countries. Accordingly, authors seek to understand how consumers’ knowledge about organic food and consumers’ overall health consciousness play out as mechanisms for consumers’ behaviours leading to actual purchase. Samples from Tanzania as a developing country and Denmark as a developed country are used. A total of 1393 consumers fi lled the questionnaire. The study found that consumer knowledge and health consciousness function as underlying mechanisms in the relationship of attitude and subjective norms for actual purchase of organic food behaviour in Tanzania. In addition, consumer knowledge and health consciousness function as an underlying mechanism in the relationship of attitude and perceived behaviour control for actual purchase of organic food in Denmark. The study argues for enhancing consumers’ knowledge of organic food as the latter has been championed for its perceived health benefi ts in both developed and less developed countries.
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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.

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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes and patterns of consumer behaviour. Findings – Thematic coding resulted in a comprehensive typology of consumers’ defective co-creation behaviour that both confirms the prevalence of previously identified dysfunctional behaviours (e.g. verbal abuse and physical aggression) and identifies two new forms of consumer misbehaviour: underparticipation and overparticipation. Further, these behaviours can vary, escalate and co-occur during service encounters. Originality/value – Both underparticipation and overparticipation are newly identified forms of defective co-creation that need to be examined within the broader framework of service-dominant logic (SDL).
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Dissertations / Theses on the topic "Consumers' behaviour"

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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
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Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.

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Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic way by using the BPM. Due to the exploratory nature of the study, a mixed method approach was used among Cardiff consumers. The first study involved standardized open-ended interviews (N=30). Panel experts were also invited to take part in the BPM Contingency Definition Test. The second studies were conducted via survey (N=200), which provided data on 1,600 consumer situations. The findings from the consumers‘ verbal responses to descriptions of eight consumer environmental situations confirm the predictions raised by the BPM interpretation of consumer choice. Mehrabian and Russell‘s affective (Pleasure, Arousal, Dominance) and behavioural variables (Approach and Avoidance) showed significant main effects. The one-way ANOVA and Tukey‘s HSD analysis provide support for the patterns of the affective and behavioural variables for the BPM contingencies categories. Furthermore, the actual differences in the variables means scores of the groups were large (eta squared = between 0.1 and 0.4). The discriminant analysis justified the predicted capability of the BPM. Two-way interaction effects between affective variables were also identified. In summary, this study shows that the application of the model is not only empirically limited to familiar themes of consumer research but also applicable to different consumer environmental behaviours.
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Cavraro, Marco <1993&gt. "Green Marketing and Consumers’ Behaviour." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13731.

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Apell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.

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How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. This thesis aims to investigate how Swedish consumers’ attitude and behaviour are affected by negative CSR in the apparel industry. In order to fulfil the purpose of this thesis, a mix of quantitative and qualitative research was used to conduct an abductive study. The data was gathered through a survey posted on social media and by performing semi-structured interviews with participants consisting of Swedish consumers. The authors of this thesis have identified that Swedish consumer’s attitude is affected by negative CSR performed by apparel companies. However, the change in consumer attitude did not necessarily transfer into a change in behaviour, which generates an attitude-behaviour gap. The key barriers identified contributing to this gap are Swedish consumers’ lack of knowledge, and that they generally value personal needs and wants such as price, quality, and style greater than social responsibility.
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Tam, Pit-shing. "Tourist buying behaviour in Hong Kong /." Hong Kong : University of Hong Kong, 1986. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12325910.

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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.

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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.
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Dootson, Paula. "Where do consumers draw the line? : an investigation of deviant consumer behaviour." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/75517/1/Paula_Dootson_Thesis.pdf.

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Using mixed-methods, this research investigated why consumers engage in deviant behaviors. It found that there is significant variation in how consumers perceive right and wrong, which calls for more tailored deterrence strategies to challenge how consumers justify deviant behaviours. Specifically, individuals draw on a number of factors when assessing right and wrong. While individuals agree on the polar acceptable and unacceptable behaviours, behaviours in between are questionable. When social consensus varies on a behaviour's acceptability, so to do the predictors of deviant behaviour. These findings contribute to consumer deviance and consumer ethics research.
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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.

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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.

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Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the world. The existence and increasing influence of global consumers whose social and cultural differences are overshadowed by their similarities in terms of psychological consumer tendencies was demonstrated by previous research. In addition, there was an initial study to develop an individual customer psychology-based scale of Susceptibility to Global Consumer Culture (SGCC) in order to capture globally shared consumption sentiments. The study demonstrated that SGCC would consist of three major dimensions of SGCC, namely conformity to social norms, desire for social prestige, and quality perception. This thesis suggests that SGCC contain three additional dimensions in the perspective of consumer traits and brand consumption, including consumer innovativeness, consumer ethnocentrism, and Internet technology readiness. It is consisted of two studies. In Study 1, a more comprehensive multiple dimensional scale to measure SGCC is developed and validated. In Study 2, the developed scale is used to predict the consumers’ purchase intentions toward global brand products. Theoretical contributions, managerial contributions, research limitations and future research recommendations are discussed as well.
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Books on the topic "Consumers' behaviour"

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Changing consumer behaviour. London: Cassell, 1992.

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Michel, Laroche, and Muller Thomas Edward 1939-, eds. Consumer behaviour: The Canadian perspective. 2nd ed. Scarborough, Ont: Nelson Canada, 1994.

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R, Solomon Michael, ed. Consumer behaviour: A European perspective. 4th ed. New York: Prentice Hall/Financial Times, 2009.

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R, Solomon Michael, ed. Consumer behaviour: A European perspective. 4th ed. New York: Prentice Hall/Financial Times, 2009.

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R, Solomon Michael, ed. Consumer behaviour: A European perspective. 4th ed. New York: Prentice Hall/Financial Times, 2009.

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East, Robert. Changing consumer behaviour. London: Cassell, 1991.

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Changing consumer behaviour. London: Cassell, 1990.

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Schütte, Hellmut. Consumer behaviour in Asia. Basingstoke: Macmillan Business, 1998.

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K, Rajendran. A psychological study of consumer behaviour towards super-markets. Annamalainagar: Annamalai University, 1989.

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Kumar, S. Ramesh. Conceptual issues in consumer behaviour: The Indian context. Delhi: Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.

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Book chapters on the topic "Consumers' behaviour"

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Puplampu, Gideon L., Ama Pokuaa Fenny, and Gwendolyn Mensah. "Consumers and Consumer Behaviour." In Health Service Marketing Management in Africa, 57–70. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-6.

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Funk, Daniel C., Kostas Alexandris, and Heath McDonald. "Personality and sport consumers." In Sport Consumer Behaviour, 271–90. 2nd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003092537-16.

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Sinha, Sachin, Deepti Sinha, and Pradeepta Kumar Sarangi. "Consumers' doubts and marketers' dilemmas." In Religion and Consumer Behaviour, 34–47. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003288558-3.

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Beaupre, Charles P. "Changing behaviour of Japanese consumers." In Japan after the Economic Miracle, 59–69. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4277-9_4.

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Spenrath, Yorick, Marwan Hassani, and Boudewijn F. van Dongen. "Online Prediction of Aggregated Retailer Consumer Behaviour." In Lecture Notes in Business Information Processing, 211–23. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-98581-3_16.

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AbstractPredicting the behaviour of consumers provides valuable information for retailers, such as the expected spend of a consumer or the total turnover of the retailer. The ability to make predictions on an individual level is useful, as it allows retailers to accurately perform targeted marketing. However, with the expected large number of consumers and their diverse behaviour, making accurate predictions on an individual consumer level is difficult. In this paper we present a framework that focuses on this trade-off in an online setting. By making predictions on a larger number of consumers at a time, we improve the predictive accuracy but at the cost of usefulness, as we can say less about the individual consumers. The framework is developed in an online setting, where we update the prediction model and make new predictions over time. We show the existence of the trade-off in an experimental evaluation on a real-world dataset consisting of 39 weeks of transaction data.
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Lowrey, Tina M., Cele Otnes, and L. J. Shrum. "Consumer Ambivalence: Perspectives Gained from Shopping with Consumers." In New Developments and Approaches in Consumer Behaviour Research, 307–20. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-14892-9_18.

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Grzegorczyk, Tomasz. "Technological innovations and consumer behaviour." In European Consumers in the Digital Era, 43–58. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003263685-5.

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Bartosik-Purgat, Małgorzata, and Nela Filimon. "Digital Trends of European consumers' behaviour." In European Consumers in the Digital Era, 183–94. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003263685-14.

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Shome, Parthasarathi. "Market Behaviour of Consumers and Producers." In Taxation History, Theory, Law and Administration, 63–74. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68214-9_7.

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Hassan, Syed Masroor, Zillur Rahman, and Jamid Ul Islam. "A conceptual debate on why religious consumers engage in ethical/unethical behavior." In Religion and Consumer Behaviour, 188–208. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003288558-11.

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Conference papers on the topic "Consumers' behaviour"

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Dimova, Nadejda. "The Specific Interrelation between Motivation, Emotions and Sustainable Consumer Behaviour." In 8th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eraz.2022.163.

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The changes brought about by COVID-19 and digitalisation do not eradicate the genuine problems associated with sustainable consum­er behaviour and achieving sustainable development in general. Consum­er motivation and emotions are closely intertwined with achieving sustain­able consumer behaviour. The research interest was sparked by the interre­lation between motivation, emotions and sustainable consumer behaviour. It is specific and determines the extent to which consumers want and are motivated to consume sustainably and in parallel with what emotions they experience in the overall consumer decision-making process and their con­sumer journey. The research methodology includes presenting the relation­ship between the individual elements in the purchase, presenting different types of motivation that affect sustainable consumer behaviour, clarifying the different types of emotions in sustainable consumer behaviour and fo­cusing on happiness as a leading emotion to achieve sustainable consump­tion. It is to the benefit of the readers to recognise the importance of the in­terrelation between emotions, motivation and sustainable consumer be­haviour and build perfect strategies based on it.
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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.
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Smolková, Eva, and Lucia Vilčeková. "Ethnocentrism of Slovak consumers in Relation to Sustainable Products." In Sustainable Business Development Perspectives 2022. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-22.

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Slovak consumers have changed in the last decade. Their consumer behaviour has been heavily influenced by EU marketing campaigns aimed at consumer environmental literacy, as well as by government authorities aimed at increasing the share of domestic production on store shelves. The aim of this study is to analyse results of representative marketing research that relate to the consumer behaviour of Slovak consumers when shopping in general and also shopping for Slovak products. One of the goals of the research was also to verify the functioning and effectiveness of those business strategies that emphasize environmental values and the sustainability of production. The results have shown the environmental values that companies have adopted and the goals that they have incorporated into their strategies are bearing fruit. It turns out that Slovak consumers, and this applies to all generations of consumers, have realized in the last 10 years the need to take environmental criteria into account when buying products and are of the opinion that Slovak products are less harmful to the environment than foreign ones.
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STATNICKAITĖ, Justė, and Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.
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Barteková, Mária, Peter Štarchoň, and Peter Štetka. "Consumer Behaviour and Food Consumer Market: The Case study of Slovakia." In Sustainable Business Development Perspectives 2022. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-12.

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The aim of the research paper is to investigate the influence of relative changes of food prices to the consumer behaviour, to study the peculiarities of the socio-economic aspects of food demand. Consumer markets have a significant share of daily demand. Therefore, the article analyses the behaviour of consumers of agricultural products. It describes many factors that affect consumer behaviour. The research study argues that consumer behaviour is not only affected by price and income factors. There are dozens of external factors that affect consumer behaviour. Several studies have shown that many factors can influence consumer choices, from social factors to psychological factors. The research paper graphically describes consumer behaviour under the influence of these factors and also provides information on per capita consumption and market prices of agricultural products in Slovakia.
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Hanus, Gabriela. "WILL COVID-19 CONTRIBUTE TO AN INCREASE IN COCOONING IN THE NUTRITIONAL BEHAVIOUR OF POLES?" In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/16.

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The social, economic and technological changes that have occurred in the last decade have substantially altered consumers’ eating behaviour. The objective of this study was to identify and describe cocooning as a new phenomenon in the food choices of Polish consumers and the factors that shape it, with particular stress on the possible impact of the COVID-19 pandemic on this trend. For this purpose, primary and secondary tests were carried out. The primary studies examine the level of cocooning in consumer’ food choices, while secondary data analysis focuses on finding a relation between this phenomenon and the COVID-19 pandemic. The direct research was conducted by means of the survey method on a sample of 660 Poles in 2018. The survey carried out among Poles has shown that cocooning is rather poorly noticeable in the eating behaviour of consumers. This trend is observable predominantly in the behaviour of young people who are rather highly educated city residents; however, this depends on the type of activity related to cocooning. On the basis of secondary research, it has been shown that anxiety and a disturbed sense of public and social security are one of the most important factors that may affect the development of cocooning in consumer behaviour. The COVID-19 pandemic that hit the world in 2020 has evoked this kind of feeling in many consumers, which has been aggravated by the restrictions imposed by the state. Owing to the restrictions, social isolation increased and Poles have transferred many activities home, thus forming new habits, which may have a strong impact on their consumption behaviour in the longer term, even after the pandemic comes to an end. It is worth noting that the increase in the level of cocooning directly contributes to the growth of the e-commerce market, which poses new challenges especially for the logistics industry.
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Łysik, Łukasz, Robert Kutera, and Piotr Machura. "Behavioural and technical factors of influence on purchase behaviour of mobile consumers." In the 18th International Academic MindTrek Conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2676467.2676494.

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Tamulienė, Vilma, and Lina Pilelienė. "IMPACT OF ENVIRONMENTAL AWARENESS AND ORGANIC CONSUMPTION ON CONSUMER SUBJECTIVE WELL-BEING." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.980.

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During the latter decade, environmental issues have been gaining increasing attention from scholars and practitioners. Contemporary consumers are becoming more informed, and consequently are changing their lifestyles. Being aware of environmental issues, consumers are paying more attention to the harm caused to the environment by consumption, adopting green consumption behaviours, also, start consuming more natural and organic products. However, is such kind of behaviour beneficial to consumers? Has it had any effect on their subjective well-being? Answering these questions is becoming important to marketers producing and selling organic products, as well as to public organizations promoting environmentally friendly lifestyles. This study based on the questionnaire survey, aims to determine the impact of consumer environmental awareness and organic consumption on their subjective well-being.
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Родина, Яна Вадимовна. "FEATURES OF THE BEHAVIOUR OF RUSSIAN CONSUMERS IN THE PROCESS OF CROSS-BORDER ONLINE PURCHASE." In Наука. Исследования. Практика: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Апрель 2022). Crossref, 2022. http://dx.doi.org/10.37539/srp302.2022.90.77.010.

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В статье исследуются особенности поведения российских потребителей в процессе трансграничной онлайн-покупки. Проведен опрос, по результатам которого описывается типология потребителей в зависимости от их поведения в процессе трансграничной онлайн-покупки, а каждый тип потребителей описывается не только в разрезе поведения, но и факторов, стимулирующих и тормозящих развитие трансграничной электронной торговли. The article examines the peculiarities of the behaviour of Russian consumers in the process of cross-border online shopping. A survey was conducted, according to the results of which the typology of consumers is described depending on their behaviour in the process of cross-border online shopping, and each type of consumer is described not only in terms of behaviour, but also factors that stimulate and inhibit the development of cross-border e-commerce.
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Stefanović, Vidoje, and Nedžad Azemović. "PSYCHOLOGICAL DETERMINANTS OF TOURIST DEMANDS IN THE FUTURE TOURISM." In Tourism International Scientific Conference Vrnjačka Banja - TISC. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2022. http://dx.doi.org/10.52370/tisc22615vs.

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Psychological explanation of consumer behaviour is mostly focused on the research of individual behaviour. In this case, psychology studies internal (interpersonal) variables related to the mental state and personality characteristics of individuals. Since it is impossible to directly analyse processes that take place in man, psychology uses the methods and techniques of direct reasoning. Psychology has made a significant contribution in the explanation of the motives and behaviour of tourists as consumers. This is especially true for motivational research which has provided the most complete answer to the question of why consumers behave the way they do when buying products and services. Personality characteristics are the subject of psychological research of consumer behaviour; attitudes, evaluations and emotions of individuals represent an essential component of the thought structure of individuals. The paper will consider various psychological determinants from the aspect of their influence on the present tourist demand as well as on the tourist demand in some future period.
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Reports on the topic "Consumers' behaviour"

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Pasimeni, Francesco, and Tommaso Ciarli. Reducing environmental impact through shared ownership: A model of consumer behaviour. UNU-MERIT, May 2023. http://dx.doi.org/10.53330/bxen6934.

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We propose a simple model to study the conditions under which consumers prefer to purchase a good in coalition rather than individually. To identify those conditions, we study the full parameter space that defines the characteristics and preferences of heterogeneous consumers, the characteristics of the good, and the characteristics of a public service that offers the same services as the good. We find that shared ownership emerges only under niche conditions, for relatively lower income consumers with relatively higher demand. Furthermore, shared ownership is more likely to emerge if the shared good is relatively small and can be purchased in small coalition with lower coordination costs. Results are relevant to design sustainable consumption policies as they show that the diffusion of shared goods reduce the net number of goods in an economy, and therefore their environmental impact. However, we do not find any impact of shared ownership in reducing inequality in accessing goods. We show that policies that reduce the relative price of the shared purchase can accelerate the transition to a more sustainable shared consumption.
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Holthuysen, Nancy, Stefanie Kremer, and Hilke Bos-Brouwers. The effect of date marking terminology of products with a long shelf life on food discarding behaviour of consumers. Wageningen: Wageningen Food & Biobased Research, 2017. http://dx.doi.org/10.18174/428726.

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Zeinstra, Gertrude G., Saskia Meijboom, Karen M. de Rosa Spierings, and Geertje van Bergen. Does extra on-pack information impact consumers’ understanding of expiry dates and food waste behaviour? : Insights from a real-life experiment in The Netherlands. Wageningen: Wageningen Food & Biobased Research, 2023. http://dx.doi.org/10.18174/633798.

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PANUSHKINA, A., and E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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Bartlem, Kate, Caitlin Fehily, Olivia Wynne, Lauren Gibson, Simone Lodge, Tara Clinton-McHarg, Julia Dray, Jenny Bowman, Luke Wolfenden, and John Wiggers. Initiatives to improve physical health for people in community-based mental health programs. The Sax Institute, August 2020. http://dx.doi.org/10.57022/conj2912.

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This Evidence Check commissioned by NSW Ministry of Health aimed to evaluate delivery of physical health interventions for people living with a mental illness, delivered though community mental health programs. The review found that sufficient evidence exists to support a number of interventions, with further evaluation; and identified and describes key characteristics for effectiveness such as duration of the intervention and mode of delivery (e.g. face-to-face or telephone, group or individual). The supported interventions and/or actions included: multi-strategy lifestyle behaviour change interventions; care delivery models including peer-led self-management and staff delivered interventions; integration of new physical health care models or initiatives; referral to other services (e.g. telephone Quitline); assessing barriers and enablers prior to implementation; and the involvement of peer workers and consumers in design and delivery.
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King, Lucy. FSA Consumer segmentation. Food Standards Agency, September 2021. http://dx.doi.org/10.46756/sci.fsa.bmo506.

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For our audiences, it is important to find out how their attitudes and behaviours relating to food safety differ, in order to understand who is more likely to take food safety risks and in what context. This is essential for effective communications and helps us to shape food safety policy. The audiences in these documents have been created using attitudinal and behavioural segmentation that categorises people based on their attitudes to food and their reported hygiene and food safety behaviours.
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Shaw, Dierdre, and Katherine Duffy. Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. University of Glasgow, June 2019. http://dx.doi.org/10.36399/gla.pubs.188107.

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This preliminary research examines the role of digitalisation in changing how consumers respond to, manage and maintain more sustainable approaches to clothing. It brings together the mission and vision of Save Your Wardrobe, with expert consumer researchers from University of Glasgow. Using a qualitative approach (in-depth consumer interviews and wardrobe audits) we explore existing clothing behaviours and how the Save Your Wardrobe (SYW) application (app) could be used as a digital wardrobe management solution.
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Bogdan, Alex, and Nikki Soo. Survey of consumer practices with respect to coated frozen chicken products. Food Standards Agency, June 2021. http://dx.doi.org/10.46756/sci.fsa.hrb725.

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The Food Standards Agency (FSA) is investigating a spike in Salmonella cases in the UK linked to the consumption of coated frozen chicken products. In March 2021, FSA, in collaboration with Food Standards Scotland (FSS) commissioned Ipsos MORI to conduct an online survey in order to identify consumer behaviours which could increase their risk to foodborne disease. The key research questions were: •Which consumers are purchasing coated frozen chicken products? •How do consumers store and cook these products? •Do consumers follow packaging instructions when cooking and storing these products?•Are consumers putting themselves at risk of Salmonellain the way they, store, cook and handle these products? •Do consumers take appropriate action to protect themselves from risk by washing their hands, and avoiding cross-contamination when handling these products? •Do children (aged 12 or under) or teenagers (aged 13-15) handle and cook these products?
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Nevo, Aviv. Empirical Models of Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, October 2010. http://dx.doi.org/10.3386/w16511.

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Li, Shanjun, Joshua Linn, and Erich Muehlegger. Gasoline Taxes and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, March 2012. http://dx.doi.org/10.3386/w17891.

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