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1
Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.
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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
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Shamri, Shaza Nabilah, Nurul Aisyah Mohd Suhaimi, and Afnani Alwi@Ali. "The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor." Journal Of Agrobiotechnology 12, no. 1S (September 29, 2021): 40–50. http://dx.doi.org/10.37231/jab.2021.12.1s.269.
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The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer buying behaviour toward Malaysian local brands. Data were collected through online questionnaires using Google form. The sample of study consisted of 210 consumers in Selangor. In particular, principal components analysis (PCA) was employed in order to identify the factors that affect consumers on preferring locally produced food products. The findings of this study indicate that Halal logo was the first choice in terms of consumer’s perspective on the product attributes when buying food products followed by price. Size and quantity, and packaging are the third and fourth attributes considered by consumers when buying food products. Our result suggests that, by providing this consumer information to small scale or local sellers will encourage more consumers to purchase local food products.
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Tong, David Yoon Kin, Hishamuddin Ismail, and Xue Fa Tong. "GREEN CONSUMER PURCHASE BEHAVIOUR IN MALAYSIAN SUPER-REGIONAL MALL’S GENERAL MERCHANDISE STORES." International Journal of Management Studies 30, no. 2 (July 31, 2023): 235–70. http://dx.doi.org/10.32890/ijms2023.30.2.3.
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Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intentionand behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchaseintention and behavior on green products in the GMS. Second, the green consumers’ social classes were segmented to exploresocial class differences in the purchase intention and behaviour in the stores. The purposive sampling was used to collect the datafrom the respondents in the southern region of Malaysia. Using the SmartPLS, the data were analysed using the multi-group analysis(MGA) and the measurement invariance of composites (MICOM). The results showed the psychographic variables positively influenced ecologically conscious consumer behaviour (ECCB) on the purchase intention and behaviour. In addition, the middle-class consumers’shopping lifestyle influences positively on the ECCB and they are more likely to purchase green products than the upper middle-classgroup. The outcome of the green consumer profile provides an insight into the patterns of purchasing of the consumers in the GMS and the indication of consumer’s consideration of energy conservations from home.
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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.
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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.
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Krasniqi, Malush, and Drita Krasniqi. "Attitudes and Costumer Behaviour." European Journal of Social Sciences Education and Research 2, no. 1 (December 30, 2014): 98. http://dx.doi.org/10.26417/ejser.v2i1.p98-104.
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An attitude may be defined as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object Financial capability encompasses the knowledge, attitudes, skills and behaviors of consumers with respect to managing their resources and understanding, selecting, and making use of financial services that fit their needs. The indicators on this page measure main aspects of financial capability, some of which refer to attitudes and motivations (e.g. attitudes towards the future, impulsiveness, etc.), others to behaviors (e.g. budgeting, saving, choosing financial products, planning for old age, etc). In the papers we will examine consumers, attitudes, reactions to their products liked, why they are liked them, as are attitudes toward their products? As the main theme, we will have to finance consumer behavior, as consumers react during fluctuations (increase) the prizes. During this presentation we will talk in detail about product loyalty (attitude towards loyalty) and disruptive loyalty. The nature of attitudes Attitudes vary in their strength Not all attitudes are the same, some consumer attitudes are stronger, some are volatile, has to do with loyalty Attitudes reflect a consumer's values Consumer attitude towards our product, shows its values for the company, he would make a good campaign for the product, as has its influence environment etc.. Attitudes are learned because consumers are learning to buy that product without changing the brand (in some cases, not because they trust more, is that the products are grown with it and never had, any situation that to change Different situations influence attitudes. A bad experience with the product or service can change consumer attitudes.
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Tassell, Catriona, and Marco Aurisicchio. "PREVENTING THE OVERCONSUMPTION AND DISPOSAL OF REFILL AT HOME FAST-MOVING CONSUMER GOODS – INTERVENTIONS THAT SUPPORT CIRCULAR CONSUMER JOURNEYS." Proceedings of the Design Society 3 (June 19, 2023): 2935–44. http://dx.doi.org/10.1017/pds.2023.294.
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AbstractContext and problem: Reuse is positioned as a strategy capable of countering single-use overconsumption and disposal. For refill at home FMCGs, consumers are responsible for carrying out behaviours that enable this, such as keeping and using products for a prolonged period. However, it is not known if consumers actually fulfil these responsibilities. Aim: This research aims to understand the extent to which consumer reuse behaviours supports the intended reduction in impact and, if not, consider how best to improve it. Method: In-depth interviews with 15 consumers were conducted where the behaviour chain method was used to map resource journeys for 31 refill at home offerings. Results: Five models of consumer behaviour increased the impact of reuse. The critical moments which led consumers to carry out these behaviours were identified, uncovering intervention areas. Conclusions: The behaviour models and critical moments offer a first attempt to systematically analyse how and where actual consumer behaviour can increase the impact of refill at home FMCGs. The results call for focussed interventions across the consumer journey that support reuse components as part of a system.
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Sah, Gunja Kumari, and Sangita Karki. "The Impact of Media Advertisement on Consumers Purchasing Behaviour." Patan Pragya 7, no. 1 (December 31, 2020): 268–78. http://dx.doi.org/10.3126/pragya.v7i1.35252.
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Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior
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Kavitha, N., G. Saran, and G. Vignesh Ram. "Factors Influencing Consumer Buying Behaviour in Modern Era." ComFin Research 11, no. 3 (July 1, 2023): 14–19. http://dx.doi.org/10.34293/commerce.v11i3.6476.
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Consumer behavior refers to the buying attitude of the buyer at the time of purchasing the product. A seller to be succeeded in his business must analyze the consumer behavior. Analyzing consumer behavior is alone will not lead for the success the seller must also analyze by what factors the consumer’s buying behavior is influenced. This study is made to bring out the factors which indulge the consumers to buy a product. This study also brings into light the about the buyer’s black box model which helps the buyers to analyze the consumers decision making process. This paper brings into vision about the various factors in a detailed view by using the secondary data. This is a descriptive study which helps us to understand the buyer’s attitude, tastes and preferences.
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Pacho, Frida Thomas, and Madan Mohan Batra. "Factors infl uencing consumers’ behaviour towards organic food purchase in Denmark and Tanzania." Studies in Agricultural Economics 123, no. 2 (August 14, 2021): 62–75. http://dx.doi.org/10.7896/j.2127.
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This paper adds to the debate about factors infl uencing consumer behaviours that lead to the actual purchase of organic food in both developed and developing countries. Accordingly, authors seek to understand how consumers’ knowledge about organic food and consumers’ overall health consciousness play out as mechanisms for consumers’ behaviours leading to actual purchase. Samples from Tanzania as a developing country and Denmark as a developed country are used. A total of 1393 consumers fi lled the questionnaire. The study found that consumer knowledge and health consciousness function as underlying mechanisms in the relationship of attitude and subjective norms for actual purchase of organic food behaviour in Tanzania. In addition, consumer knowledge and health consciousness function as an underlying mechanism in the relationship of attitude and perceived behaviour control for actual purchase of organic food in Denmark. The study argues for enhancing consumers’ knowledge of organic food as the latter has been championed for its perceived health benefi ts in both developed and less developed countries.
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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.
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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes and patterns of consumer behaviour. Findings – Thematic coding resulted in a comprehensive typology of consumers’ defective co-creation behaviour that both confirms the prevalence of previously identified dysfunctional behaviours (e.g. verbal abuse and physical aggression) and identifies two new forms of consumer misbehaviour: underparticipation and overparticipation. Further, these behaviours can vary, escalate and co-occur during service encounters. Originality/value – Both underparticipation and overparticipation are newly identified forms of defective co-creation that need to be examined within the broader framework of service-dominant logic (SDL).
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Kabel, Daan, Mattias Elg, and Erik Sundin. "Factors Influencing Sustainable Purchasing Behaviour of Remanufactured Robotic Lawn Mowers." Sustainability 13, no. 4 (February 11, 2021): 1954. http://dx.doi.org/10.3390/su13041954.
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The lack of consumer acceptance for remanufactured products is preventing the transition towards sustainable consumption. When knowledge about remanufacturing among consumers is limited, more insight is required into the consumer’s expectations. The purpose of this paper is to examine the consumer’s expectations and willingness to engage in sustainable purchasing behaviour when considering buying remanufactured robotic lawn mowers. The theory of planned behaviour and variables from green marketing help form the research model, which was tested empirically using survey data from 118 samples. The results indicate that sustainable purchasing behaviour of remanufactured robotic lawn mowers is primarily influenced by the consumer’s attitude and evaluation of the remanufactured product, and less so by external influences. Consumers expecting high product quality, low price, and low risk, had a positive evaluation and were therefore more willing to engage in sustainable purchasing behaviour of remanufactured robotic lawn mowers. More concisely, consumers value performance and price reductions, and worry about the time the remanufactured robotic lawn mower remains functional. Environmental knowledge among consumers is sufficient but cannot be fully translated into positive evaluations and sustainable purchases of remanufactured robotic lawn mowers. This research provides guidance for how remanufacturing firms can improve their circular marketing and remanufacturing strategies.
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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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M. Guliyev, Seymur. "THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN." Science, Education and Innovations in the context of modern problems 6, no. 1 (February 18, 2023): 137–44. http://dx.doi.org/10.56334/sei/6.1.5.
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Different perspectives are considered while evaluating branding strategies. Brand perception and brand image are one of them. These two components of brand are necessary part of performance of the firm. Brand perception is analyzed as a mental association, and brand perception plays an important role in creating emotional connections with perspective consumers. Consumers also consider their attitude toward brands when choosing between competing brands. On the other hand, brand image is another significant factor having positive impact on consumers’ purchasing behavior. The main objective of the article is to conduct a research to look for the impact of brand perception and image on the buying behavior of consumers living in Azerbaijan. Author used questionnaire survey as data gathering method and nonprobability sampling method was a subject to determine the samples. 300 questionnaires were distributed and only 251 proper replies were collected during the 1 month and 10 days. Research findings showed that brand perception and brand image have significant impact on consumer purchasing prosess and behaviour. Consumers of Azerbaijan, especially Azerbaijani youth are aware of the social status they have and it creates a reason to prefer branded products and in addition, brand perception also has super impression on Azerbaijani consumer’s purchasing behaviour.
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Ferdows, Sk Shahin, Sk Samim Ferdowsy, Sk Wasim Firdaus, Joydeep Dey, and Sunil Karforma. "CONSUMER BUYING BEHAVIOUR IN BIG-BAZAAR DURGAPUR." Journal of Mathematical Sciences & Computational Mathematics 2, no. 2 (January 1, 2021): 305–16. http://dx.doi.org/10.15864/jmscm.2209.
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Consumer’s behaviour is often studied because certain decisions are significantly affected by their behaviour or expected actions. For this reason consumer behaviour is said to be applied discipline.In a general sense, the most important reason for studying consumer behaviour is the significant role it plays in our lives. Much of our time is spent directly in the market place, eating or engaging in other activities. A large amount of additional time is spent thinking about products and services, talking to friends about them, and seeing or hearing advertisements about them. These general concerns alone are enough to justify our study of consumer behaviour. However, many seek to understand the behaviour of consumers for what are thought to be more immediate and tangible reasons. The main reason behind this project was to find out the buying behaviour of the consumer while shopping at big bazaar because most of the population surveyed preferred to shop at malls and how day by day the consumers demands are increasing and through this project I came to know that what are the various behaviour of a typical customer who shops at big bazaar.
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Sheoran, Monika, and Divesh Kumar. "Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle." Qualitative Research in Organizations and Management: An International Journal 17, no. 1 (October 21, 2021): 103–35. http://dx.doi.org/10.1108/qrom-05-2020-1940.
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PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products. Further, this study has tried to elaborate sustainable consumer behaviour by considering the complete consumption cycle which includes purchase, usage and disposal of the sustainable electronic products.Design/methodology/approachThe theory of planned behaviour (TPB) has been employed to understand the multidimensional nature of sustainable consumer behaviour with the help of qualitative and quantitative methods. With the help of a pilot study followed by a main study, a sustainable consumer behaviour scale for sustainable electronic products has been tested and validated for its factor study, reliability, validity and model fit, etc. Moreover, the influence of demographic variables has also been examined with the help of multi-group analysis.FindingsThis study highlights that the perceived control behaviour and subjective norms are the major factors that influence sustainable consumer behaviour. Moreover, the results also indicate that female consumers, mid income consumers, young consumers (age below 30) and consumers who have studied up to senior secondary level are more sustainable.Research limitations/implicationsThe results can be used by policymakers and managers to identify and target particular subjective norms and factors impacting perceived control behaviour along with a specific set of demographics to increase sustainability amongst consumers and businesses. The results of the current study can help in increasing the focus of the academic research towards sustainable consumer behaviour. It will also encourage firms to include sustainable electronic products in their product line.Originality/valueTo the best of authors' knowledge, the current article is the first empirical study to develop a sustainable consumer behaviour scale by including all the different stages of the consumption cycle using TPB for sustainable electronic products. Although multiple efforts have been made by researchers to analyse sustainable consumer behaviour, there is a scarcity in literature in which research has been done to analyse sustainable consumer behaviour by considering the whole consumption cycle (purchase, usage and disposal).
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Foti, Vera Teresa, Alessandro Scuderi, Giuseppe Stella, and Giuseppe Timpanaro. "Consumer purchasing behaviour for “biodiversity-friendly” vegetable products: increasing importance of informal relationships." Agricultural Economics (Zemědělská ekonomika) 65, No. 9 (September 25, 2019): 404–14. http://dx.doi.org/10.17221/377/2018-agricecon.
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The consumer’s central role within biodiversity conservation networks may be connected to the process of reconnecting models of production and proven local consumption within “alternative food networks” that have the ability to conserve biodiversity and create sustainable production. This research focuses of the indirect relationships between consumers of biodiversity-friendly vegetable crops surveyed at the main farmers’ markets in Sicily, revealing details of purchasing behaviour and the factors related to product choice using social network analysis (SNA) to analyse the social relationships. The research highlights the consumer preferences for local produce or areas with an identity connection or an ethical-social affinity, as shown by the convergence of themes such as “territorial promotion” and “Sicilian quality”. This result confirms the role of low-volume producers and local communities in protecting biodiversity-friendly farming and renewing their importance in policy-making. Different consumers highlighted how important it is to design more effective measures to maintain and increase ecosystem resilience. Future development in this area will need to include empirical research on defining the motivations that induce consumers to collaborate with producers in the co-creation of values and anticipating the willingness of consumers to be more pro-active and participatory with biodiversity-friendly farmers in managing their relationships.
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Hằng Nga, Nguyễn Thị. "Organic food purchasing behavior of young consumers: the role of enviromental concern." Hue University Journal of Science: Economics and Development 126, no. 5B (March 17, 2017): 59. http://dx.doi.org/10.26459/jed.v126i5b.4114.
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<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>
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Mei, Wanting. "The Analysis of “All Consumption is Rational with Buying Decisions Based on Logic”." BCP Business & Management 21 (July 20, 2022): 232–36. http://dx.doi.org/10.54691/bcpbm.v21i.1199.
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This report aims to study the role of rational and irrational factors in consumer behaviours, and through a case study of Merlin, the specific explanation is boundedly rational consumers. In the first part, the literature research is carried out on the decision-making process and key factors. It illustrates the rational and emotional factors of consumer behaviour theory from various cases, briefly outlines the Merlin pricing strategy and pays special attention to the decoy effect. Through the case analysis, it reckoned that most of the consumers are boundedly rational consumers due to self-limitation and external barriers. Besides, the analysis of rational factors focuses on the impact of information attributes and consumer characteristics, divided into objective and subjective perspectives. In terms of culture, the theory of reasoned action explained the relation between consumer's attitude and their behaviours. Additionally, common determinants of successful implementation are listed and explained in the case study of Merlin. The report's conclusions are based on research and case studies to summarize limitations and futural development.
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Adanacioglu, Hakan. "Factors affecting the purchase behaviour of farmers’ markets consumers." PLOS ONE 16, no. 7 (July 30, 2021): e0255435. http://dx.doi.org/10.1371/journal.pone.0255435.
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The main purpose of this study is to determine the factors that motivate consumers who shop at farmers’ markets. The data for this study were gathered from questionnaires of 363 consumers from eight farmers’ markets in seven districts of Izmir province, Turkey. To reveal the consumer profile of the farmers’ markets examined in this study, consumer segments were determined using factor and cluster analysis. Two different consumer segments—‘conventional’ and ‘conscious’—were identified in the farmers’ markets examined. ‘Conventional Consumers’ reflect typical consumer behaviours and give more importance to factors such as the location of and access to the market, quality and freshness of the products, activities at and around the market and the availability and variety of products. ‘Conscious Consumers’, in contrast, represent a group that is more sensitive about food safety. The majority of consumers (63.64%) who visited farmers’ markets were from the Conscious Consumer segment. The majority of the consumers who visit farmers’ markets are conscious consumers, requiring the strategies related to these markets to be revised. Farmers’ markets should be improved in terms of selecting vendors, food safety, physical facilities and social activities.
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Bocharova, Yu H., Yu B. Lyzhnyk, and І. V. Shapovalova. "MICROECONOMIC MODELING OF CONSUMER BEHAVIOUR IN THE FOOD MARKET OF UKRAINE." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2 (77) (2022): 64–72. http://dx.doi.org/10.33274/2079-4819-2022-77-2-64-72.
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Objective. The objective of the article is to determine the main features of consumer behaviour models in food markets on the basis of domestic and global experience of modeling consumer behavior; to investigate the impact of war on changes in both the psychology of consumer behaviour and changes in the activity of the markets themselves in order to take them into account in the process of modeling consumer behaviour in the future. Methods. The theoretical and methodological basis of the research are the scientific works of foreign and domestic scientists. Dialectical method of learning processes and phenomena (for a general study of the issue of modeling consumer behaviour in the Ukrainian food market); monographic (for analysis and generalization of the theoretical foundations of consumer behaviour modeling); graphic (to display consumer preferences for different categories of goods, peculiarities of purchasing behaviour of Ukrainian consumers during the war and factors influencing consumer choice); index (to assess changes in consumer preferences for different categories of goods); abstract-logical method (for evaluating statistical data and for forming the resulting research conclusions). Results. The components and features of modeling consumer behaviour and the process of making a consumer choice in the food market are considered, the main features that distinguish the food market from other markets are determined. A classification of consumer behaviour modeling types in food markets is proposed. In the subsequent research, it is found out how the consumer goods market of Ukraine changes during the war. The growth of prices for goods in the consumer basket and the restoration and redistribution of logistics supply chains are analyzed. The levels of elasticity of demand for various groups of products are analyzed and it is found that during the war, only 7% of Ukrainian consumers do not limit themselves when buying food products. The main influencing factor on consumer behaviour on the food market in Ukraine is the purchasing power of the population and the level of income of consumers. The study of influencing factors on the consumer's choice of a certain product brand makes it possible to find out that the issues of supporting the army, volunteers, state language and politics take the first places among consumer preferences when choosing a certain product brand. The model of influencing factors on the changing consumer behaviour in the food market of Ukraine during the war is proposed; three main groups of influencing factors that change consumer behaviour in food markets during the war are determined.
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Karabaza, I. A., Y. S. Popova, and M. S. Ilienkov. "IMPACT OF THE MARKETING ENVIRONMENT EXTERNAL FACTORS ON SERVICE CONSUMERS’ MARKET BEHAVIOUR." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1 (74) 2021 (2021): 9–16. http://dx.doi.org/10.33274/2079-4819-2021-74-1-9-16.
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Objective. The objective of the article is to analyze the impact of the marketing environment external factors on market behaviour of service consumers. Methods. The following methods are used in the research: the method of analysis and syn- thesis (while studying the approaches of scientists to the study of external factors impact on the behaviour of service consumers), the method of expert assessment (while assessing the impact of external factors on the behavior of carwash service consumers). Results. Consumer behavior in the market is determined by a set of macro and micro envi- ronmental factors, as well as internal needs, motives and values. Macro environmental factors that affect consumer behaviour directly or indirectly may be the following: changes in economic and political life of the country, social, demographic, cultural characteristics of consumers in a particular country. In the article, the next key factors of political and legal nature that affect the behaviour of carwash service consumer are identified: the existence and application of the Laws of Ukraine «On Consumer Protection» and «On Environmental Protection», Rules on labour protection on road transport, Water Code of Ukraine, compliance with national quality standards, as well as political instability in the country. It is determined that the following economic factors can positively affect the behaviour of car wash service consumers: increasing of the number of car washes and the development of the car service market, price stability on the car wash service market since early 2020, increasing of the average monthly wages and reduc- ing of the annual rate of inflation in the country. It is determined that the following factors may negatively affect the behaviour of car wash service consumers in Ukraine: political instability, inefficient structure of household expenditure, the COVID–19 pandemic and the imposition of quarantine, seasonality, etc. The practical significance of the results obtained is in the possibility of making suggestions for developing further service provider’s PR strategy.
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Salini, K., and Bino Thomas. "Sustainable Consumption: The Role of Eco Labels on Consumers’ Buying Decision." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (July 27, 2017): 8. http://dx.doi.org/10.21013/jmss.v8.n1.p2.
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This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the creation of a new group of consumers as the green consumers Green production and consumption is a necessity of this century because of dreadful environmental degradation and changing consumer behaviour. Consumer behaviour is a dynamic factor in order to cope up with; new strategies and ideas are developed from the part of manufactures to sustain in the highly competitive market.
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Muhamad, Nazlida, Vai Shiem Leong, and Dick Mizerski. "Consumer knowledge and religious rulings on products." Journal of Islamic Marketing 7, no. 1 (March 7, 2016): 74–94. http://dx.doi.org/10.1108/jima-08-2014-0056.
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Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of religious orientation on young Malaysian Muslims’ product knowledge, and the extent of religious orientation and gender on Muslim consumers’ attitude and behaviour towards three contemporary fatwa rulings of products. Findings – Respondents’ religious orientation differentiates their knowledge on fatwa prohibition ruling of selected brand and behaviours. Consumers’ religious orientation and gender explain consumers’ behavioural responses to variables of the Theory of Planned Behaviour for three behaviours. Evidence suggests that ruling types affects (conditional and unconditional) consumers’ responses. Research limitations/implications – Greater insights are provided on Muslims’ motivation to search information of controversial products, and their subsequent perception and behavioural reactions to controversial products. Findings are limited to the Malaysian Muslim consumers. Practical implications – The fact that contemporary fatwa reached young Muslim generations indicates that managers have to be wary of fatwa to predict Muslim consumers’ marketplace behaviours. Social implications – A significant number of young Malaysian Muslims are keeping abreast with contemporary fatwa. This suggests that they received an early and substantial exposure to Islamic way of life through their socialisation. Originality/value – This study offer insights into the understandings of the young Muslim generation regarding contemporary fatwa on products, and revealed significant findings in relation to consumer product knowledge and religious influences on consumer behaviour.
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Saeed, Munazza, and Ilhaamie Binti Abdul Ghani Azmi. "Brand Switching Behaviour of Muslim Consumers: Development of a Conceptual Model." International Journal of Research in Business and Social Science (2147-4478) 5, no. 4 (July 20, 2016): 31–39. http://dx.doi.org/10.20525/ijrbs.v5i4.602.
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The purpose of this study is to develop a model to investigate the impact of brand image and religious beliefs on Muslim consumers switching intention. Moreover, it also intends to examine, how switching intention affect the customer equity of international branded products. This study seeks to expand the body of knowledge in consumer behaviour research with emphasis on religious beliefs (Islamic beliefs). The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced by religious beliefs of Muslim consumers and image of a brand, yet previous studies have only attempted to understand brand switching without considering the religion specifically Islam.
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Islam, Tajamul, and Uma Chandrasekaran. "Effect of religiosity on ecologically conscious consumption behaviour." Journal of Islamic Marketing 7, no. 4 (November 14, 2016): 495–507. http://dx.doi.org/10.1108/jima-01-2015-0006.
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Purpose This study aims to explore whether religiosity influences ecologically conscious consumption behaviour (ECCB) among Muslim consumers in India. Design/methodology/approach A structured questionnaire was developed and administered to a sample of 191 young male Muslim respondents. One-way analysis of variance (ANOVA) and post hoc tests were used to test the proposed hypotheses. Findings The results indicated a significant positive correlation between religiosity and ECCB. Pro-religious and intrinsically religious consumers reported higher importance to ECCB than non-religious and extrinsically religious consumers. It is, therefore, concluded that religiosity plays an important role in determining ECCB among Muslim consumers in India. Research limitations/implications The study sample comprised Indian university students as respondents, whose consumption behaviours may be constrained by limited independent income. Further, only male students have been included because of methodological considerations. Practical implications This study suggests that green marketers can use religiosity as a possible segmentation variable to effectively position their products. Religious messages or symbols can be invoked in advertising and other communication campaigns by marketers to gain acceptance for green products and consumption behaviours among consumers. Originality/value Few studies have examined the role of religiosity and its impact on consumer behaviour. The present study sought to address this gap in literature and offers preliminary insights about how marketers can effectively use religious symbols for marketing green products to consumers. The study is an initial attempt to provide elementary understanding about the consumption behaviour of Indian Muslims who have been insufficiently investigated by marketing and consumer researchers.
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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (December 30, 2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.
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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.
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Malheiro, Alexandra, Marjan Sara Jalali, and Minoo Farhangmehr. "Do consumers care about ethics? A cross-cultural study." Revista Eletrônica de Estratégia & Negócios 2, no. 2 (August 25, 2010): 52. http://dx.doi.org/10.19177/reen.v2e2200952-76.
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Discussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contributions about consumer ethics, emphasizing the way how purchase attitude may be influenced by consumers’ perceptions about firms’ behaviour. The study aims to fill two important gaps in the burgeoning literature on marketing ethics: by looking at the consumer side of the marketing exchange dyad, and comparing consumer perspectives on ethics across cultures. As such, levels of consumer ethical awareness and expectations, and their impact on purchasing behaviours are measured in the contexts of Portugal and Cape Verde, one of its former colonies in Africa. Both qualitative and quantitative analyses were developed.
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Mgoduka, Siyasanga, and Shalen Heeralal. "Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis." International Review of Management and Marketing 13, no. 4 (July 7, 2023): 14–22. http://dx.doi.org/10.32479/irmm.14118.
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Product-harm crises often lead to negative publicity which substantially affects the consumers intention to make a purchase. This study attempts to investigate the influence of a product-harm crisis on consumer purchasing behaviour. Consumers are the most essential stakeholders for any organization, their core behavior is very vital for financial affluence and successful marketing. This study aims to investigate the influence of a product-harm crisis on consumer purchasing behaviour, with reference to the Listeriosis crisis. Data was collected from 384 randomly selected food retail store shoppers at empangeni and Richards Bay, using a quantitative research approach. Data was collected through the use of questionnaires. The findings from this study revealed that there was a positive significant correlation between the level of education and post-purchase behaviour. These findings suggest that consumers that are more educated tend to be more critical in analyzing a crisis. This study contributes to the existing body of knowledge on brand management by examining the influence of a product-harm crisis on consumer purchasing behaviour. The research concludes that brands should always have a positive relationship with consumers. Mainly because this current study has revealed that consumers response to a brand crisis is determined by the relationship they share with the brand along with the prior expectations they had about the brand.
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Tupikovskaja-Omovie, Zofija, and David Tyler. "Clustering consumers' shopping journeys: eye tracking fashion m-retail." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (May 4, 2020): 381–98. http://dx.doi.org/10.1108/jfmm-09-2019-0195.
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PurposeDespite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This suggests that understanding how mobile consumers use smartphones for fashion shopping is important in developing digital shopping platforms that fulfil consumer' expectations.Design/methodology/approachFor this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones, documenting their differences and similarities in browsing and purchasing behaviour.FindingsBased on scan path visualisations and observed shopping experiences, three prominent mobile shopping journeys and shopper types were identified: “directed by retailer's website”, “efficient self-selected journey” and “challenging shopper”. These prominent behaviour patterns were used to characterise mixed cluster behaviours; three distinct mixed clusters were identified, namely, “extended self-selected journey”, “challenging shoppers directed by retailer's website” and “focused challenging shopper”.Research limitations/implicationsThis research argues that mobile consumers can be segmented based on their activities and behaviours on the mobile website. Knowing the prominent shopping behaviour types any other complex behaviour patterns can be identified, analysed and described.Practical implicationsThe findings of this research can be used in developing personalised shopping experiences on smartphones by feeding these shopper types into retailers' digital marketing strategy and artificial intelligence (AI) systems.Originality/valueThis paper contributes to consumer behaviour literature by proposing a novel mobile consumer segmentation approach based on detailed shopping journey analysis using mobile eye-tracking technology.
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Guzmán Rincón, Alfredo, Ruby Lorena Carrillo Barbosa, Ester Martín-Caro Álamo, and Belén Rodríguez-Cánovas. "Sustainable Consumption Behaviour in Colombia: An Exploratory Analysis." Sustainability 13, no. 2 (January 15, 2021): 802. http://dx.doi.org/10.3390/su13020802.
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Sustainable consumption has positioned itself as an alternative for economic growth and social development because of its ability to deal with the future scarcity of natural resources and the prevention and mitigation of climate change, among other things. In this sense, the role of the consumer is preponderant, due to the fact their consumption behaviour has a direct effect on the environment; hence the importance of analysing their habits from different perspectives and social realities. Accordingly, the aim of this work is to explore the low-impact sustainable consumption behaviour in Colombia and the convergence and divergence of this type of consumer behaviour in the country. To achieve this, an exploratory, quantitative, and transversal methodology was used. The latter was based on a sample of 393 consumers to whom a self-report scale was applied in order to evaluate behaviours linked to quality of life, care for the environment, and resources for future generations. With the data collected, the following step to follow was to identify how consumers are grouped (hierarchical cluster analysis), what the differences are (single-factor ANOVA), the behaviours (descriptive statistics), as well as the relationship among them (Pearson correlation statistics). Results show that there are two consumer profiles with different levels of awareness of sustainable consumption behaviour. The principal outcome of the study was that Colombian consumers have embraced the behaviour of quality of life and resources for future generations; however, those consumers related to environmental care have been less involved, especially due to the influence of economic variables as such the cost of products and speculation in the prices of environmentally friendly products.
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Badowska, Sylwia, and Anna Rogala. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results." Problemy Zarzadzania 59, no. 2/1 (March 15, 2016): 204–23. http://dx.doi.org/10.7172/1644-9584.59.13.
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Et. al., Amandeep Singh,. "Impact of Social Media on Consumer Behaviour." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 1216–25. http://dx.doi.org/10.17762/turcomat.v12i5.1788.
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This paper encompasses the research studies done on the impact of social media on consumer behaviour. Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. People are using various social media websites and because of that the entire marketing landscape is changing. Massive audience is available who are spending many hours a day using social media across the various platforms and are majorly involved in information processing, entertainment and social connection activities, it is not surprising that marketers have started utilising social media as a marketing channel. Companies now place considerable value on the way in which social media can be used to shape consumer’s brand/product perception and influence their buying decision. Rather than focusing on short-term advertising through technology, companies are integrating social media mechanisms to enhance the relationship with consumers. Therefore, companies need to better understand the changing behaviour of consumers, in order to create mutual benefits from the use of social media. So, the research paper talks about what activities the consumer are involved in, how branding on social media is important and how it can help in marketing the goods/services. It also highlights how user generated content helps in marketing of a company and what will be the future of social media and areas the companies should focus on which will impact the consumers behaviour.
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Rehman, Varisha. "Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era." Global Business Review 18, no. 3_suppl (April 24, 2017): S19—S37. http://dx.doi.org/10.1177/0972150917693139.
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This article seeks to demonstrate the importance of the integration of specific cultural traits of Indian consumers on their buying behaviour. It offers better and more comprehensive insights into the factors that affect the buying behaviour of Generation X, Y and Z consumers. Through a conceptual framework, this article tries to bridge the gap between the Indian consumers’ perceptions and their actual buying behaviour. The study reported in this article also identifies the ‘influencers’ and ‘intermediaries’ of consumer behaviour for Generation X, Y and Z consumers. Participation and observation techniques were used to collect data from 14 Indian consumers. The analysis of data offered new empirical insights into Indian consumers. This article puts forward a conceptual framework of the impact of Indian culture on consumer behaviour for two settings—modern and postmodern era—that can be used by management practitioners for formulating their strategies regarding their product and promotion.
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Dolšak, Janez, Nevenka Hrovatin, and Jelena Zorić. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers." Sustainability 12, no. 23 (November 25, 2020): 9870. http://dx.doi.org/10.3390/su12239870.
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This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies.
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Kosgei, Betty Jepchirchir, and Jane Wanjira. "ASSESSMENT OF PACKAGE GRAPHICS AND COLOUR ATTRIBUTES ON CONSUMERS’ BUYING BEHAVIOUR IN KENYA." International Journal of Research -GRANTHAALAYAH 6, no. 6 (June 30, 2018): 488–97. http://dx.doi.org/10.29121/granthaalayah.v6.i6.2018.1394.
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Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in contemporary competitive and rapid changing business environment. Consumer is now more discerning and individualistic requiring marketers to gain insights into their buying behaviour especially the attitude they have towards product innovation especially packaging. The general objective of the study was to determine the effect of packaging attributes on consumer’s buying behaviour of packaged foods in Kenya. This paper discusses the research findings on the influence of packaged food graphics and colour attributes on consumers’ buying behaviour in Kenya. The study was supported by the Theory of Reasoned Action, the Howard-Sheth Model and Kano’s Theory of Attractive Quality. Descriptive and explanatory research designs were used and a sample of 385 shoppers from three supermarkets in Nairobi was selected randomly while data was collected using structured questionnaires. The selection of supermarkets was based on judgmental sampling in which location and foot traffic was considered. Data was analysed using descriptive statistics in the form of mean, percentages and standard deviations, and inferential statistics in the form of correlation tests and regression analysis. The study found a statistically significant relationship between the attributes of graphics and colour and consumer’s buying behaviour. The study recommends that food manufacturers understand consumer response to their packages, and integrate the inputs into designing the best packaging styles. This can be achieved by involving consumers in the process of packaging so that the right decisions are made without making any assumption regarding the final packaging of food products. This study is beneficial to new and existing food product manufacturers in coming up with strategies and in development of product packaging. Keywords: Package Graphics, Colour Attributes, Consumers’ Buying Behaviour.
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Maggioni, Isabella, Sean James Sands, Carla Renee Ferraro, Jason Ian Pallant, Jessica Leigh Pallant, Lois Shedd, and Dewi Tojib. "Consumer cross-channel behaviour: is it always planned?" International Journal of Retail & Distribution Management 48, no. 12 (August 5, 2020): 1357–75. http://dx.doi.org/10.1108/ijrdm-03-2020-0103.
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PurposeFor consumers, cross-channel behaviour is increasingly prevalent. Such behaviour involves consumers actively engaging in (and deriving benefit) from one channel during a product search but switching to another channel when making a purchase. Drawing on multi-attribute utility theory, this study proposes a cross-channel behaviour typology consisting of three key aspects: channel choice behaviour, functional and economic outcomes and consumer-specific psychographic and demographic variables.Design/methodology/approachSegmentation analysis conducted via latent class analysis (LCA) was performed on a sample of 400 US consumers collected via an online survey.FindingsCross-channel behaviour is not always intentional. We identify a specific segment of consumers that most often engage in unplanned, rather than intentional, cross-channel switching. We find that of all shoppers that engage in cross-channel behaviour, a fifth (20%) are forced to switch channels at the point of purchase.Practical implicationsCross-channel behaviour can be mitigated by retailers via a deep understanding of the driving factors of different configurations of showrooming and webrooming.Originality/valueIn contrast with existing conceptualisations, this study suggests that cross-channel behaviour often stems from consumers being “forced” by factors outside of their control, but within the retailers' control. This research presents a nuanced approach to decompose consumer cross-channel behaviour from the consumer perspective as planned, forced or opportunistic.
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Dreyer, Heleen, Nadine Sonnenberg, and Daleen Van der Merwe. "Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context." Sustainability 14, no. 22 (November 10, 2022): 14855. http://dx.doi.org/10.3390/su142214855.
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Awareness and understanding of green consumer behaviour (GCB) in emerging economies can increase consumer participation in green initiatives, leading to better product and behavioural choices and protecting scarce resources. Therefore, consumers should actively change their daily habits, lifestyle, and behaviour choices. A transdisciplinary critical realism approach can complement current knowledge on green consumer behaviour theories, which can layer behaviour change as a circular feedback process. Our approach could surpass linearity and rational decision-making—embracing the power of sustainable daily habits. We reviewed green consumer behaviour theories and identified the social cognitive theory (SCT) to support our approach. Hence, we employed an integrative review of applied SCT and green consumer behaviour. Findings suggest GCB as a reciprocal process with behaviour not only the outcome but an integral part of the process, as are personal and external determinants, existing in laminated layers of meaning that transcend the obvious. Finally, we propose a novel adapted framework that considers critical constructs that warrant investigation of an emerging economy context to identify consumers’ challenges that impede behavioural change. Recommendations include segmenting consumers through pro-environmental self-identity, consumer personalities, and daily habits, which can help target consumers with appropriate messages and interventions to encourage greener lifestyles.
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Yee, Tan Mei, Santhi Govindan, Chandramalar Munusami, and Hamidah Yusop. "Determinants of Online Consumer Purchase Behavior during COVID-19 Pandemic in Metropolitan City: Implications in Post-Pandemic." Malaysian Journal of Social Sciences and Humanities (MJSSH) 8, no. 3 (March 29, 2023): e002186. http://dx.doi.org/10.47405/mjssh.v8i3.2186.
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The Covid-19 pandemic led to dramatic consumer purchasing behaviour shifts when many nations declared the closure of all physical stores to stop the virus from spreading. As a result, consumers' purchasing behaviour has changed from brick-and-mortar to online shopping. This research examines the influencing factors that affect online consumers’ purchasing behaviour during the Covid-19 pandemic. This research measures four independent variables: perceived ease of use, perceived usefulness, product price and trust. Two hundred thirty-eight online questionnaires were collected and analysed using the SPSS software. Each variable significantly affected online consumers’ purchasing behaviour among young adults. The most significant variable is perceived ease of use, which has positively and significantly influenced online consumers' purchasing behaviour. The findings of this study are needful for online marketers to understand online consumer purchasing behaviour during the Covid-19 pandemic. Therefore, this research can provide insights for marketers to predict online consumer purchasing patterns in post-pandemic industries.
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Verma, Meghna, and B. R. Naveen. "COVID-19 Impact on Buying Behaviour." Vikalpa: The Journal for Decision Makers 46, no. 1 (March 2021): 27–40. http://dx.doi.org/10.1177/02560909211018885.
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Executive Summary Pandemics like COVID-19 result in a disruption in the lifestyle and buying pattern of a consumer and adversely impact the global economy. Consumer purchase of country’s own brand and the products manufactured in their own country plays a vital role in the GDP of that country and help in revival of the country’s economy. This study focuses on understanding the factors that influence consumer’s buying behaviour and model these factors to understand the causal relationship using partial least square-structural equation modelling. An online survey which was carried out between 30 March 2020 and 18 April 2020. A total of 367 responses were collected during this period. Findings of the study indicate that economic nationalism, lockdown sentiments and sustainable approach (LSSA), and product-specific ethnocentric behaviour (PSEB) tendency significantly influence the willingness to buy country’s own brands and products. Present study results reveal that during pandemic consumers have realized the importance of hygiene products, environment-friendly products, regional (local) products, and satisfaction beyond shopping; these factors determine their willingness to buy Indian brands (WBIB)/made-in-India products. Further, post lockdown and post COVID era, consumers feel that buying Indian-made products and encouraging others to buy them would impact and revive the Indian economy constructively. It was also found that the influence of factors such as economic nationalism, LSSA, and PSEB on the WBIB is mediated by attitude towards foreign products. The findings of the study can aid marketing managers in planning appropriate promotion strategies to stimulate ethnocentric tendency, and cues can be provided to invoke a sense of economic nationalism in consumers when they buy products or services.
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Yasmin, Alifia. "Examining The Effect of Psychological Factors Towards Consumers’ Groceries Purchasing Decision at Aeon Serpong BSD." Jurnal Administrasi Profesional 3, no. 2 (December 23, 2022): 47–58. http://dx.doi.org/10.32722/jap.v3i2.5131.
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Studying core elements of marketing science and customer behaviour is a crucial feature that any businessman should have. Consumer behaviour is a process that is inextricably linked to the presence of a purchasing process. A businessman frequently has difficulties accurately understanding and assessing customer demands and behaviour owing to the numerous aspects that impact consumer behaviour, and each consumer has a different behavior. This study aims to examine the influence of psychological factors such as motivation, perception, personality, and attitude towards consumers’ groceries purchasing decision at Aeon BSD. The population in this study were Aeon BSD customers. The sampling technique used was convenience sampling and data collection methods through an online questionnaire to 260 respondents who fit the population criteria. Based on the results of this study indicate that attitude has the most significant effect on consumers’ purchasing decisions, followed by perception, and personality.
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Frýdlová, Monika, and Hana Vostrá. "Determinants influencing consumer behaviour in organic food market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 7 (2011): 111–20. http://dx.doi.org/10.11118/actaun201159070111.
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This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.
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Sharma, C. S., and Nitika Sharma. "Relationship between Consumers’ Spirituality and Green Purchasing Intentions: The Mediation Effect of Perceived Consumer Effectiveness." IIM Kozhikode Society & Management Review 6, no. 2 (December 9, 2016): 204–14. http://dx.doi.org/10.1177/2277975216665694.
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The article explores the role of ‘spirituality’ in green consumer behaviour. It proposes an original framework in order to explore the influence of spirituality on green purchasing intentions (GPI) of consumers through the mediating role of perceived consumer effectiveness (PCE). The data collected from Indian consumers were analyzed with the help of the mediation model proposed by Hayes (2008). By employing the consumer’s spirituality scale developed by Narang (2013) and the PCE scale of Kim and Choi (2005), the study found that the spiritual orientation of consumers significantly affects their GPI. The conclusions drawn from the study can be used by marketers to stimulate GPI by focusing on the role of spirituality among consumers. Since green has become a distinct way of positioning a product or a company, firms can employ environmental concerns and consciousness of consumers to magnetize new markets, customers and retain existing green consumers.
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Manuere, Henry Takudzwa, Lovemore Chikazhe, and Josphat Manyeruke. "THEORETICAL MODELS OF CONSUMER BEHAVIOUR: A LITERATURE REVIEW." International Journal of Education Humanities and Social Science 05, no. 02 (2022): 105–12. http://dx.doi.org/10.54922/ijehss.2022.0368.
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The purpose of this study is to present the evolution of theories that have influenced consumer buying decision processes in a unique way. Consumer behaviour is the study of how individual customers or groups of organisations, select, buy, use, and dispose ideas, goods and services to satisfy their needs and wants. Marketers use theories of consumer behaviour to explain how consumers behave and to segment the market for consumers. Marketers make use of several theories of consumer behaviour, namely, traditional theories and contemporary theories. Traditional theories are based on economic principles or experiences of marketers, whereas modern theories are associated with empirical results. The concept of empirical means something that can be observed or measured. The theory of consumer behaviour is an explanation of facts in an orderly manner. However not all theories of consumer behaviour are good or sound. A sound theory of consumer behaviour describes both behaviour and the nature of the behaviour. Thus consumer behaviour theories are used to understand and predict the behaviour of consumers. To that end this study makes use of two important groups of theories, namely, the Buyer Behaviour theory and the theories of reasoned action. These theories will help us to conduct research on different aspects of consumer behaviour. Therefore the strengths and weaknesses of these theories are documented.
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Sadik, Shaik Jaffar, N. T. Krishna Kishore, S. Rajeswari, and B. Ramana Murthy. "A study on watermelon buying behaviour of consumers." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 18, no. 1 (January 15, 2022): 170–73. http://dx.doi.org/10.15740/has/ijas/18.1/170-173.
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The present study is intended to understand the buying behavior of watermelon consumers. For the study Bangalore and Hyderabad cities were purposively considering the markets for watermelon and consumer diversity. A representative sample of sixty watermelon consumers were selected by using simple random sampling technique from the market. The collected data was analyzed by using appropriate tools like percentage and frequencies, Garrett’s ranking and Likerts scale. From the investigation it was found that majority of sample consumers preferred to buy watermelon as full fruit compared to other forms. Frequency of consumption of watermelon details revealed that greater percentage of sample consumers were consuming once in a week followed by occasional consumption. Out of the total sample consumer 62 per cent informed that the average monthly consumption is less than 4. The top preferred reasons for watermelon purchase were adds variety to food and healthy food. Most preferred place by respondent consumers to purchase watermelon fruits was from road side vendors followed by farmers market.
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Minchev, Andrey. "An examination of attitudes in some widespread models of consumer behaviour." Economic Thought journal 66, no. 6 (December 20, 2021): 61–73. http://dx.doi.org/10.56497/etj2166604.
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In Marketing, the study of consumer attitudes as psychological variables, primarily related to the purchasing behaviours, is of main importance for predicting and influencing consumers’ behaviours. The purpose of the study is to summarize the formation and impact of consumer attitudes on purchasing decisions, including the internal and external factors that influence attitudes in some of the classic behavioural models. The analysis is focused on the attitudes considered in these models, based on which their main characteristics are derived and presented in tabular form. The suggested findings contribute to a fuller explanation of the role of attitudes in consumers’ behaviour and their importance in purchasing decisions, respectively.
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Nikolaeva, M. A. "Food consumer behavior." Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), no. 12 (November 12, 2021): 897–905. http://dx.doi.org/10.33920/igt-01-2112-02.
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The article discusses general approaches to the study of food consumers. The types of consumers and factors influencing their behavior have been identified. It has been established that along with the behavioral features common to all consumers, there are also specific characteristics of the behavior of consumers of food products, conditioned by the needs that these products satisfy. These include the possibility of organoleptic evaluation of food before making a purchase decision, as well as the commitment of consumers to certain types, varieties and brands of food and tobacco products. English version of the article is available at URL:https://panor.ru/articles/food-consumer-behaviour/77155.html
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Kaliyaperumal, N., and R. Bhuvaneswari. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES IN NAGAPPATTINAM TOWN." International Journal of Advanced Research 10, no. 01 (January 31, 2022): 496–99. http://dx.doi.org/10.21474/ijar01/14066.
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Marketing and consumer behaviour are so closely related that the study of consumer behaviour can be said to be the first step in refined marketing. Consumer behaviour study and consumer research are important allies of the marketer. The present study Consumer behaviour - A study with reference to home appliances is aimed analyzing the role of consumers involving pre-purchase activities and making the final decision. Consumer behaviour is the corner stone of marketing strategy. Business units aiming at increasing sales must understand the behaviour of consumers. A sample of 150 respondents possessing Indian made home-appliances covered in the study was selected, by using convenience sampling method. An understanding of consumer behaviour is essential in Marketing planning and programmes and one of the most important keys to successful marketing.
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Okada, Isamu, and Hitoshi Yamamoto. "Effects of Information Diffusion in OnlineWord-of-Mouth Communication Among Consumers." Journal of Advanced Computational Intelligence and Intelligent Informatics 15, no. 2 (March 20, 2011): 198–203. http://dx.doi.org/10.20965/jaciii.2011.p0198.
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The effects of online word-of-mouth communication among consumers were investigated using an agentbased model. In order to explain consumers’ purchasing behaviours from the view of consumer behavioral theory, we installed heterogeneity on consumers based on individual informative actions. Consumers were assumed to communicate with other consumers selectively using one of three policies: random selection, similar level selection, and higher level selection. Simulation showed that the most effective policy for selecting communication partners depends on the characteristics of goods under consideration. It also showed that increasing the number of communication partners and changing distribution of consumers positively affects purchasing behaviour while increasing consumer memory through such technologies as blogs does not. These findings help clarify how consumers deal with their cognitive limitations in the face of the massive amount of information now available.
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Kenebayeva, A. S. "Socially responsible behaviour of Kazakhstani consumers." Central Asian Economic Review, no. 2 (June 25, 2021): 55–64. http://dx.doi.org/10.52821/2224-5561-2021-2-55-64.
Full textAbstract:
Purpose - This study aims to investigate the environmentally and socially-conscious behavior of Kazakhstani consumers in the sector of hospitality and tourism.Methodology - This empirical research is based on the quantitative research method and applies a survey data collection technique. The self-administered questionnaires were distributed among potential consumers relying on a convenience sampling technique. The attitudes of consumers towards responsible business practices of hospitality and tourism firms have been examined by the application of the Pearson Correlation Analysis.Originality / value - The study contributes to the theory building in the field of consumer behavior by responding to a contextual gap in the literature on environmentally and socially-conscious behavior of Kazakhstani consumers focusing on their attitudes towards sustainable business practices in hospitality and tourism and offers practical implications for domestic tourism and hospitality service providers.Findings - The findings show that consumers with higher levels of awareness about sustainable business practices and principles tend to pay higher prices for environmental and socially friendly hospitality and tourism offerings corresponding to sustainability standards and such kind of behavior does not depend on income or education level of individuals.
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Marbun, Desyanti, Basuki Sigit Priyono, and Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)." Jurnal AGRISEP 3, no. 2 (December 10, 2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.
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The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product. Keywords: Perception, Attitude, behaviours, Consumer