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Relevant bibliographies by topics / Consumers’ buying behaviour

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Academic literature on the topic 'Consumers’ buying behaviour'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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Journal articles on the topic "Consumers’ buying behaviour"

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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.

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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior

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Ferdows, Sk Shahin, Sk Samim Ferdowsy, Sk Wasim Firdaus, Joydeep Dey, and Sunil Karforma. "CONSUMER BUYING BEHAVIOUR IN BIG-BAZAAR DURGAPUR." Journal of Mathematical Sciences & Computational Mathematics 2, no. 2 (January 1, 2021): 305–16. http://dx.doi.org/10.15864/jmscm.2209.

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Consumer’s behaviour is often studied because certain decisions are significantly affected by their behaviour or expected actions. For this reason consumer behaviour is said to be applied discipline.In a general sense, the most important reason for studying consumer behaviour is the significant role it plays in our lives. Much of our time is spent directly in the market place, eating or engaging in other activities. A large amount of additional time is spent thinking about products and services, talking to friends about them, and seeing or hearing advertisements about them. These general concerns alone are enough to justify our study of consumer behaviour. However, many seek to understand the behaviour of consumers for what are thought to be more immediate and tangible reasons. The main reason behind this project was to find out the buying behaviour of the consumer while shopping at big bazaar because most of the population surveyed preferred to shop at malls and how day by day the consumers demands are increasing and through this project I came to know that what are the various behaviour of a typical customer who shops at big bazaar.

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Verma, Meghna, and B. R. Naveen. "COVID-19 Impact on Buying Behaviour." Vikalpa: The Journal for Decision Makers 46, no. 1 (March 2021): 27–40. http://dx.doi.org/10.1177/02560909211018885.

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Executive Summary Pandemics like COVID-19 result in a disruption in the lifestyle and buying pattern of a consumer and adversely impact the global economy. Consumer purchase of country’s own brand and the products manufactured in their own country plays a vital role in the GDP of that country and help in revival of the country’s economy. This study focuses on understanding the factors that influence consumer’s buying behaviour and model these factors to understand the causal relationship using partial least square-structural equation modelling. An online survey which was carried out between 30 March 2020 and 18 April 2020. A total of 367 responses were collected during this period. Findings of the study indicate that economic nationalism, lockdown sentiments and sustainable approach (LSSA), and product-specific ethnocentric behaviour (PSEB) tendency significantly influence the willingness to buy country’s own brands and products. Present study results reveal that during pandemic consumers have realized the importance of hygiene products, environment-friendly products, regional (local) products, and satisfaction beyond shopping; these factors determine their willingness to buy Indian brands (WBIB)/made-in-India products. Further, post lockdown and post COVID era, consumers feel that buying Indian-made products and encouraging others to buy them would impact and revive the Indian economy constructively. It was also found that the influence of factors such as economic nationalism, LSSA, and PSEB on the WBIB is mediated by attitude towards foreign products. The findings of the study can aid marketing managers in planning appropriate promotion strategies to stimulate ethnocentric tendency, and cues can be provided to invoke a sense of economic nationalism in consumers when they buy products or services.

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Asnani, Bhawana. "Impact Assessment of Advertisements on Consumers’ Buying Behaviour." Journal of National Development 31, no. 1 (July 1, 2018): 22–28. http://dx.doi.org/10.29070/31/57433.

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Chinomona, Elizabeth. "Modelling the Drivers of Impulsive Buying Behaviour: A Case of South Africa." Journal of Economics and Behavioral Studies 11, no. 1(J) (March 10, 2019): 27–38. http://dx.doi.org/10.22610/jebs.v11i1(j).2745.

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Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects consumers across the board. Impulsive buying is seen as the outcome of demonstrative reactions that breed the unexpected craving to purchase. Impulsive buying is becoming an important factor for retailers since they generate a lot of income through this kind of behavior. Due to the expansion of organized retail over the country, shops are trying to comprehend the buying behavior of consumers and try by all means that they trigger consumers to act in an impulsive way. Traditional buying behavior of consumers was seen as when purchasers made a list for purchasing products then depart to a particular store and purchase it. But now the whole buying behavior is changing due to the rise in the income level of consumers. This is giving the consumers more buying power, transformation in the socio-cultural environment way of life and consumption pattern. This, therefore, influences the consumer to act in an irrational manner which is known as unplanned buying without considering the potential consequences which may include non-usage of the product, negative economic consequences and feelings of regret, fury and fault. So the present study aims to analyze how uniqueness, price and past orientation influence impulse buying behavior are focusing on classical clothing brands like Nike, Adidas and Reebok. This study attempts to discern how consumer's traditional planned shopping behavior is shifting to impulse buying behavior. The study used a quantitative research method and analyzed the data by means of SMART PLS to test the relationships and the model. 350 questionnaires were used for data analysis using convenience sampling process. The outcomes of the research showed a progressive and significant association between the predictors (the need for uniqueness, price and past orientation) and the outcome variable (impulsive buying behavior).

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Shah, Binod. "Consumer's Buying Behaviour of Motorcycles in Janakpurdham." Journal of Management 3, no. 1 (August 28, 2020): 22–34. http://dx.doi.org/10.3126/jom.v3i1.30909.

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The paper states the review of the factors that influence consumer buying behaviour of motorcycles in Janakpurdham. The focus of the article is in the area of consumer behaviour that plays a vital role in making decisions to purchase any product. The main objective of this study is to examine the factors that influence buying behaviour of consumers to purchase motorcycles. In this study, the questionnaire method is used to collect data. The study has been done by non-probable convenient sampling method. The main finding of this study is that the male folk play a dominant role in influencing the purchase of motorcycles. Servicemen prefer motorcycles in comparison of professionals, businessmen and others. Income of consumer plays an important role in the consumer buying decision of motorcycles. Price is the most important factor that influences consumer buying behaviour followed by quality. Also promotion plays a major role in influencing the consumer buying behaviour. This study is important to understand the buying behaviour of consumers.

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Ata, Serhat, and Abdulaziz Sezer. "Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying." Marketing and Management of Innovations, no. 1 (2021): 38–55. http://dx.doi.org/10.21272/mmi.2021.1-04.

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Consumer behaviours have great importance for marketers. Impulse buying, which is an appearance of consumer behaviour, arises with a sudden stimulus. Different aspects affect impulse buying. Life satisfaction, which is one of these aspects, brings consumers about impulse buying behaviour by influencing them. Moreover, the rapid development of online shopping and the fact that online interaction occurs in virtual environments at all hours of the day affects people's quality of life. This study aimed to investigate how consumers' life satisfaction shapes consumers' impulse buying behaviour and whether there is a difference between the descriptive and main variables in line with this relationship according to consumers' online or offline purchasing behaviour. The methodological base is the questionnaire form as a data collection method in Duzce province (Turkey) between March and May 2018. Participation in the study was conducted by convenience sampling method. In the research purpose line, a model is comprised. In turn, a path diagram was performed according to the confirmatory factor analysis with a Structural Equation Model. The obtained results showed the negative relationship between life satisfaction and sub-dimensions of impulse buying (positive emotions, emotion conflict, unplanned behaviour, and mood management). The authors noted only a positive relationship between life satisfaction and rational behaviour in the study. Thus, that is another sub-dimensions of impulse buying. Besides, comparing the mean, there was a significant difference between positive emotions, unplanned behaviour, type and shopping channels. These findings could help future studies aimed at researching the effect of different variables on impulsive behaviours. This study was carried out in a short period due to time and cost constraints. One of the study's limitations is that the study data were obtained only from the participants in Duzce province (Turkey).

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Kosgei, Betty Jepchirchir, and Jane Wanjira. "ASSESSMENT OF PACKAGE GRAPHICS AND COLOUR ATTRIBUTES ON CONSUMERS’ BUYING BEHAVIOUR IN KENYA." International Journal of Research -GRANTHAALAYAH 6, no. 6 (June 30, 2018): 488–97. http://dx.doi.org/10.29121/granthaalayah.v6.i6.2018.1394.

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Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in contemporary competitive and rapid changing business environment. Consumer is now more discerning and individualistic requiring marketers to gain insights into their buying behaviour especially the attitude they have towards product innovation especially packaging. The general objective of the study was to determine the effect of packaging attributes on consumer’s buying behaviour of packaged foods in Kenya. This paper discusses the research findings on the influence of packaged food graphics and colour attributes on consumers’ buying behaviour in Kenya. The study was supported by the Theory of Reasoned Action, the Howard-Sheth Model and Kano’s Theory of Attractive Quality. Descriptive and explanatory research designs were used and a sample of 385 shoppers from three supermarkets in Nairobi was selected randomly while data was collected using structured questionnaires. The selection of supermarkets was based on judgmental sampling in which location and foot traffic was considered. Data was analysed using descriptive statistics in the form of mean, percentages and standard deviations, and inferential statistics in the form of correlation tests and regression analysis. The study found a statistically significant relationship between the attributes of graphics and colour and consumer’s buying behaviour. The study recommends that food manufacturers understand consumer response to their packages, and integrate the inputs into designing the best packaging styles. This can be achieved by involving consumers in the process of packaging so that the right decisions are made without making any assumption regarding the final packaging of food products. This study is beneficial to new and existing food product manufacturers in coming up with strategies and in development of product packaging. Keywords: Package Graphics, Colour Attributes, Consumers’ Buying Behaviour.

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Et. al., Dr Priyanka Rai,. "Consumers Buying Behaviour and Challenges Faced by Consumers During COVID-19 Pandemic Regarding FMCG Products ( During Indian Lockdown)." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (May 30, 2021): 3403–12. http://dx.doi.org/10.17762/turcomat.v12i10.5015.

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Pandemics are the imminent health challenges for consumers whereby fear and panic are integral human responses historically. Panic behavior during pandemic is an expected response consumer threatens the ability to cope and destroy the existing balance in life. Consumers develop much-unexplained behavior which differs from region to region, culture to culture. Panic buying / increased buying behavior has been observed during public health emergencies since the ancient period. However, the exact psychological explanation responsible for it has not sought systematically. Therefore, the study is to intend a thrust to identify the possible psychological explanations behind the consumer buying behavior during pandemics. A perception of scarcity is strongly linked with the consumer buying behavior during pandemics, and collecting & saving behaviors increases if the scarcity develops for the immediate necessaries. It also creates a feeling of insecurity which in turn activates another mechanism to collect things. Panic buying also has been linked with perceived feeling of insecurity and instability of certain situations. Furthermore, supply disruption, a condition where normal product supply in supply chain interrupted, has been frequently observed during a disaster or other unwanted calamities. This also led to a feeling of insecurity. The objective of study is to analyze how pandemic affect consumer buying pattern and sentiments.

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Rehman, Varisha. "Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era." Global Business Review 18, no. 3_suppl (April 24, 2017): S19—S37. http://dx.doi.org/10.1177/0972150917693139.

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This article seeks to demonstrate the importance of the integration of specific cultural traits of Indian consumers on their buying behaviour. It offers better and more comprehensive insights into the factors that affect the buying behaviour of Generation X, Y and Z consumers. Through a conceptual framework, this article tries to bridge the gap between the Indian consumers’ perceptions and their actual buying behaviour. The study reported in this article also identifies the ‘influencers’ and ‘intermediaries’ of consumer behaviour for Generation X, Y and Z consumers. Participation and observation techniques were used to collect data from 14 Indian consumers. The analysis of data offered new empirical insights into Indian consumers. This article puts forward a conceptual framework of the impact of Indian culture on consumer behaviour for two settings—modern and postmodern era—that can be used by management practitioners for formulating their strategies regarding their product and promotion.

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Dissertations / Theses on the topic "Consumers’ buying behaviour"

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Tam, Pit-shing. "Tourist buying behaviour in Hong Kong /." Hong Kong : University of Hong Kong, 1986. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12325910.

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Tam, Pit-shing, and 譚必成. "Tourist buying behaviour in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1986. http://hub.hku.hk/bib/B31263628.

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HUBRECHTS, LAURENT, and Beyhan Koktürk. "Effects of visual merchandising on young consumers' impulse buying behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18976.

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Wangshu, Gao, and Wang Guanhua. "How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48682.

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background: Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. And because of the “tag” and “link” functions, it becomes easier to promote new products, which leads to the transition from followers to consumers. When millennials in China are making purchasing decisions, they focus more on spiritual and entertainment so that they will make more impulse buying. Besides, the easy access to digital devices makes it easier for people to purchase the products promoted by influencers. There are already existing researches about how influencers impact consumers’ impulse buying behaviour. They mainly focus on the development, pros and cons, and factors of impulse buying behaviour. However, there is a lack of research on how individuals’ impulse buying behaviour is affected by influencer marketing. So, this paper takes a look at how Instagram influencers motivate Chinese millennials to conduct impulse buying behaviour. Purpose: The thesis aims to study how influencers marketing motivates Chinese millennials consumers’ impulse buying behaviours, analysing through the social media platform of Instagram. Method: Based on a social constructionism philosophy, this qualitative study utilizes a focus group strategy. To acquire and analyse data through three steps of Gioia method. The first-order analysis is the integrity of 1st order (information-centric) terms is maintained, and the second-order analysis is that seeking similarities and differences among the many categories and reduce them. At the last step, the building of aggregate dimensions is distilled 2nd order themes into overarching theoretical dimensions. Conclusion: The research has shown that when Chinese millennials are conducting impulse buying behaviour under the impact of the influencers, the characteristics of the influencers, consumer emotions and self-construal play a role on different levels respectively. The characteristics of influencers have a positive impact on consumers' impulse buying behaviour by excited emotions, while consumers’ self-construal plays a particular role in regulating them to different degrees.

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Chan, Yun-sang Elvis. "Understanding of Chinese buying behaviour : a network approach /." [Hong Kong] : University of Hong Kong, 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1357047X.

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Ndi, Rene Xavier Owona. "Variables influencing customers' buying behaviour in the South African clothing retail industry." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3029.

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It is important for business managers to understand customers’ buying behaviours, as customers are the cornerstone of the business’ marketing strategy and the main providers of businesses’ profits. Previous research have identified numerous factors that influence customers’ buying behaviour, factors such as prices, promotions, brand image, brand reputation, customer experience and socio-cultural aspects. Despite the attention given to variables influencing buying behaviour, there was still a gap to be filled in this field of study in the clothing retail industry, especially in the South African clothing retail industry. Thus, the primary objective of this study was to investigate how the understanding of customers’ brand perceptions, customer experience and social considerations can be used by clothing retailers to initiate a purchase. A literature overview was conducted on the global retail industry, the global clothing retail, as well as on the South African retail and, more specifically, the South African clothing retail. In addition, a literature overview on variables influencing buying behaviour was provided, with a special accent on the selected variables for this study, namely brand perceptions, customer experience and social considerations. From the literature overview conducted on variables, seven independent variables were selected to be investigated with the dependent variable, buying behaviour. The independent variables, namely brand perceptions (as measured by brand quality, brand reputation and brand image), customer experience (as measured by store physical environment and staff service), and lastly social considerations (as measured by reference groups and culture/subculture) and the dependent variable (buying behaviour) were then presented in a hypothesised model. An empirical investigation was undertaken to establish the influence of the independent variables on the dependent variable. The measuring instrument used for the investigation was a self-administered questionnaire using seven-point Likert type of scale. The items were constructed based on previous research instruments found in secondary literature sources. The non-probability convenience sampling was implemented in this study to identify respondents. 207 usable questionnaires were collected and were examined through statistical analyses. The validity and the reliability of the measuring instruments were confirmed by exploratory factor analysis (EFA) and the calculation of Cronbach’s alpha coefficients. Descriptive statistics were undertaken to summarise respondents’ demographic information, while Pearson’s Product Moment Correlations were calculated to determine the correlations among variables. Furthermore, the relationships between the variables were assessed through multiple regression analysis, while a t-test and ANOVA tests were conducted to determine the influence of demographic variables on independent variables that showed significant positive relationships with the dependent variable. In addition, post-hoc Scheffe tests were undertaken to elaborate on the significant differences resulting from the t-test and ANOVA tests. Significant positive relationships were found between Brand Image/Reputation and Buying Behaviour, between Store Physical Environment and Buying Behaviour and between Cultural Clothing and Buying Behaviour. The empirical results also showed that there was a significant relationship between Age and Cultural Clothing. In the same way, there was a significant relationship between Population Group and the variables Brand Image/Reputation and Cultural Clothing. This study has contributed to the body of literature on buying behaviour, especially in the field of clothing retail, by extending the factors to consider when aiming at improving buying behaviour. In addition, the development of the hypothesised model significantly contributed towards having a better understanding of customers’ perceptions of the selected variables, and ultimately how these variables could trigger their purchase decisions. As a result, this study enumerated some recommendations and suggestions that should enable retailers to create a positive image and reputation in customers’ minds, assist retailers in arranging the stores in a more attractive way for customers and reach more culture-conscious customers.

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Thom, Laura Louise. "Impact of food scares on the food buying behaviour of consumers in selected EU states." Thesis, Manchester Metropolitan University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506702.

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Variawa, Ebrahim. "Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26572.

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Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale, and product packaging has been found to play a strategic role in seven of the ten in-store purchase decision criteria. Packaging is, therefore, an important basis through which companies can differentiate products from the plethora of competing brands. On average, big retailers carry 50 000 items and the typical shopper passes 300 items per minute. The packaging must, therefore, perform many of the sales tasks, making an overall favourable brand impression and experience. The research has attempted to understand the constructs of packaging and brand experience as purchasing decision criteria for FMCG products. The researcher administered 250 surveys with low-income consumers in the Star Hyper supermarket in the mining town of Carltonville. The findings demonstrated how low-income consumers have an appreciation of all product packaging as they often re-use it once the product is consumed. Furthermore, lower income consumers enjoy a greater brand experience with 'premium' product brands when compared to their brand experience levels with what they perceive to be 'cheaper' brand products. Even though a statistical weak relationship between product packaging and brand experience was found, the qualitative findings support the notion of a strong relationship as lower income consumers gain more value/greater brand experience not just out of consuming 'premium' brand products, but also from the use of the packaging for other needs afterwards. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Cvach, Marek, Menal Sanna Kahsay, and Micaela Shamoun. "Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40054.

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Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. Although personalised advertisement has been praised by many, privacy related concerns have been raised since it can be perceived as a violation of the consumer's privacy. Online shopping is another activity growing on the Internet, which also raises concerns about privacy. Therefore, we find it interesting to look on how personalised advertisement in relation to privacy issues can affect the consumer when buying online. Purpose The purpose of this thesis is to investigate how online shoppers respond to privacy issues and personalised advertising. The research will focus on the shoppers’ perspective of privacy issues with personalised advertising online. It will also provide companies with useful insights into customer behaviour when shopping online, with the intention of evaluating various forms of personalised advertisement and their effectiveness in order to strengthen companies’ online personalised marketing campaigns. Method As multiple explanations to one and the same research question are sought, the research will be conducted from an interpretivist standpoint. A qualitative research method has been chosen in the form of twelve semi-structured interviews with individuals who have been residents of Sweden for more than six months, with a wide range of ages and an equal representation of the male and female gender. The empirical findings will be analysed based on the grounded theory where common themes based on similarities will be presented. Conclusion It was concluded that the attitudes towards personalised advertisement, privacy issues and its effect on buying behaviour depends on where the advertisement comes from as well as from where the individual is shopping. Furthermore, it was also found that although privacy concerns were raised it did not prevent individuals from continuing to purchase online, only from what sites the purchasing was conducted.

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Magott, Marta. "Specifické skupiny spotřebitelů,jejich spotřební chování v České republice." Doctoral thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-75799.

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This doctoral thesis investigates "gay marketing" as a phenomena in the environment of the Czech Republic market. Gay marketing here is understood in a broad way, as: any activities of companies towards addressing specifically homosexual consumers. The main question of the thesis is if the trend of specifically addressing homosexual consumers can and will come to the Czech market. The goal of the thesis is to recognize consumer behavior of Czech homosexuals, and based on that to find out the specificities of that consumer segment. To be able to meet the ultimate goal, the research and analysis were covering also: analysis of existing literature on that topic, comparison of the homosexuals' consumer behavior with consumer behavior of general Czech population, approach of Czech companies towards "gay marketing" and analysis of Czech press targeting homosexuals.

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Books on the topic "Consumers’ buying behaviour"

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Buttle, Francis A. The Hughes family: An analysis of buying behaviour using the coordinated management of meaning. Manchester: Manchester Business School, 1993.

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Consumer behavior: Buying, selling, and being. 7th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2006.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. 7th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2007.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. 6th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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Consumer behavior: Buying, having, and being. 4th ed. Upper Saddle River, N.J: Prentice Hall, 1999.

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Consumer behavior: Buying, having, and being. 3rd ed. London: Prentice-Hall International, 1996.

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Consumer behavior: Buying, having, and being. 4th ed. Upper Saddle River, N.J: Prentice Hall International, 1999.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1996.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. Boston: Allyn and Bacon, 1992.

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Solomon, Michael R. Consumer behavior: Buying, having, and being. 8th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2008.

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Book chapters on the topic "Consumers’ buying behaviour"

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Liu, Matthew Tingchi, James L. Brock, James Gui Cheng Shi, and Christopher Rong Wei Chu. "Chinese Consumers’ Online Group Buying Behaviour Model." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 598. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_160.

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Bauer, Hans H., and Isabel Martin. "Exploring the Power of Adaptive Selling Techniques on Consumers’ Buying Behaviour." In European Retail Research, 51–68. Wiesbaden: Gabler Verlag, 2008. http://dx.doi.org/10.1007/978-3-8349-8099-1_3.

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Miranda, Mario J., and Kandiah Jegasothy. "Disposal of Items Returned Could be Influenced by the Future Buying Behaviour of Consumers." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 193–97. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_77.

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Khan, Hina. "Consumer Buying Behaviour." In Principles of Marketing, 71–102. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-0-230-39269-4_3.

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Meldrum, Mike, and Malcolm McDonald. "Consumer Buying Behaviour." In Key Marketing Concepts, 97–102. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_20.

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Kaur, Harleen, and Chandan Deep Singh. "Adolescents’ Role in Buying Decision Making." In Adolescents, Family and Consumer Behaviour, 44–65. New York, NY : Routledge, 2019 | Series: Routledge focus on business & management: Routledge, 2019. http://dx.doi.org/10.4324/9780367810276-2.

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Ben Guirat, Rafika. "The Gender Approach to Understanding Time-Saving Durables Buying." In Global Consumer Behavior, 85–108. Newport Beach, CA USA: John Wiley & Sons, Inc., 2013. http://dx.doi.org/10.1002/9781118614877.ch5.

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Rodríguez, Flor Esthela Morton. "Influencing Consumers’ Buying Behavior through Smell: An Abstract." In Enlightened Marketing in Challenging Times, 61–62. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_13.

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Laheri, Vishal Kumar, and Anuradha Malik. "Consumer Buying Behaviour for Green Products in India." In Green Marketing in Emerging Markets, 93–116. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-74065-8_5.

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Ngugi, Isaac K., Helen O'Sullivan, and Hanaa Osman. "Organizational buying behaviour in food and drink." In Consumer behaviour in food and healthy lifestyles: a global perspective, 161–70. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781786392879.0161.

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Conference papers on the topic "Consumers’ buying behaviour"

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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.

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Koleva, Zdravka. "OPPORTUNITIES OF GAMEWORKING IN INTERACTIVE ONLINE COMMUNICATIONS BETWEEN AGRICULTURAL PRODUCERS AND CONSUMERS OF THEIR PRODUCTS." In AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021. University publishing house "Science and Economics", University of Economics - Varna, 2021. http://dx.doi.org/10.36997/ara2021.192.

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The elements and mechanics introduced by the games are accepted for the gameplay, in a context different from the game one. Researchers find great potential in its implementation, but also take into account the need for training and building a code of ethics in its planning and implementation. Extremely vulnerable are the groups of vegetable growers, producers of fruits, herbs, spices, etc., who face new challenges related to the need to reach quickly and in a very short period of time to a large number of consumers in order to maintain a competitive price. This requires the use of new approaches to communication and motivation of desired behaviour by consumers. By playing games, some of the difficulties can be overcome, but without state support it is possible to deepen other problems, which will lead to the bankruptcy of young unfortified businesses. The purpose of the report is to indicate the possibilities of gamification to increase the commitment to the activities of domestic producers, solidarity with their efforts through awareness of the importance of consuming food products produced with minimal or no harmful preparations, encouraging the frequency of buying from a manufacturer or site, and other. Gaming can be an extremely powerful tool that should be used to motivate behaviour that joins a common cause - maintaining and restoring small and medium-sized businesses engaged in the agricultural sector.

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S.A.C, Madhusanka, Rathnayake K.K.H.M, and Mahaliyanaarachchi R. P. "Impact of Traffic Light Food Labelling on Consumer Awareness of Health and Healthy Choices of the Pointof-Purchase." In 2nd International Conference on Agriculture, Food Security and Safety. iConferences (Pvt) Ltd, 2021. http://dx.doi.org/10.32789/agrofood.2021.1001.

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Sri Lanka introduced colour coding for sugar, salt & fat regulations, which was enforced from the 1st of June 2019. It is the latest food labelling regulation in Sri Lanka. Over the years of consumer studies, even though few studies have studied the impact of food labels on consumer purchase decisions, there is not enough evidence on traffic light food labelling system and its impact on health and healthy choices of the point-of-purchase. Hence, this research study on the impact of colour coding regulation on consumer’s buying decisions with special reference to Western Province, Sri Lanka. The purpose of this research was to study the influence of colour code label system on consumer’s buying decisions and analyse the consumer’s knowledge of the traffic light food labelling system. A purposely developed online questionnaire was administered to 200 randomly selected samples in Western Province in Sri Lanka. The questionnaire had three separate parts. The first part of the questionnaire sought information on the socio-demographic profile of the respondent. The second part had few questions on basic knowledge and behavioural aspect of traffic light food labelling system. The third part of the questionnaire was questioned about further improvements in the traffic light food label from the consumers’ perspective. IBM SPSS version 21 software was used for analysing collected data with frequency analysis and Friedman test. Results revealed that most of the consumers refer to the price label instead of other labels. Also, they are not giving special attention to traffic light food labels at the point-of-purchase. Among the consumers who considered traffic light food labelling system at the point-of-purchase, most respondents had a clear idea about different colour codes and would like to consume food products with a low level of sugar, salt, and fat. Further, a fair number of respondents suggested enlarging the size of the existing colour codes of the traffic light food labelling system. Based on the results obtained, it can be observed that still Sri Lankan consumers are not significantly considered traffic light food labels at the point-of-purchase, and they are limited to seek the price tag at the point-of-purchase. Further, the findings of this study will act as a guide for food regulators when assessing the outcome of the new food labelling regulation of Sri Lanka.

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Dunnan, Liu, Khalid Jamil, Usama Abrar, Sadaqat Ali, Fazal Hussain Awan, and Shafaat Ali. "Digital Generators and Consumers Buying Behavior." In 2020 3rd International Conference on Computing, Mathematics and Engineering Technologies (iCoMET). IEEE, 2020. http://dx.doi.org/10.1109/icomet48670.2020.9073931.

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Eissa, Eiman Abdel Maksoud. "Consumer Behavior in Grocery Shopping: Qatari Community during the GCC Blockade." In Qatar University Annual Research Forum & Exhibition. Qatar University Press, 2020. http://dx.doi.org/10.29117/quarfe.2020.0266.

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While Qatar had the highest GDP in the world in 2016, it faced the dilemma of a blockade in June 2017. This had a direct effect on the Qatari community who united and showed clear signs of patriotism. Consumers turned from the blockade countries’ food products to products that were local or those that came from supporting countries. This blockade was seen as an economic opportunity for local brands as well as many international brands since 40% of the food that was previously available came from blockading countries (IISS, 2017). With this, many new brands entered the market and soon prospered. This research aims to compare the changes in the grocery shopping consumer behavior of the Qatari community at the start of the blockade and more than two years later. An Arabic language online survey is conducted on a non-probability-snowball sample of 194 respondents in 2017 and is repeated on a sample of 189 respondents in 2020. Results show that the subjective norm the Qatari community’s consumers have towards grocery products continues to be associated with the political positions of the countries of production. They also show that the most successful marketing technique used by grocery brands is “patriotism.” Moreover, they show that the Qatari community has become more focused on learning the properties and competitive advantages of the products. Conclusions show that the Qatari community has remained consistent with giving priority to buying groceries that support the country and its allies throughout the blockade. They also show that the consumers have become more aware in comparing available products and making educated buying decisions. Further research should be conducted to examine the changes in attitude and consumer behavior after the blockade is lifted.

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Swain, Anjan Kumar, and Ram Kumar Dhurkari. "Shopping Goods and Consumer Buying Behavior." In the 2018 International Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3232174.3232179.

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Lal, David, Mohamed Bilal Basha, and Dan Ivanov. "Indian Consumer Buying Behaviour towards Organic Foods." In the 2019 2nd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3328886.3328889.

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"The Impact of Brand Loyalty on Buying Behavior of Consumers: an Examination of Consumer Electronics." In June 29-30, 2017 London (UK). DiRPUB, 2017. http://dx.doi.org/10.15242/dirpub.dirh0617016.

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Parmariza, Yennida. "Online Consumers’ Buying Behavior Perspective on Instagram Platform." In Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200205.039.

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Černikovaitė, Miglė. "The impact of Influencer marketing on consumer buying behavior in social networks." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.

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Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case

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Reports on the topic "Consumers’ buying behaviour"

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Stefan Grundner, Stefan Grundner. Why do informed consumers refrain from buying ethical products? Applying insights from behavioural economics. Experiment, March 2018. http://dx.doi.org/10.18258/10887.

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Cameron, Bruce, and Abdullahil Kafi. Investigating Consumers� Online Clothing Buying Behavior Through the Lens of Extended Unified Theory of Acceptance and the Use of Technology. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8830.

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