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1
Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Ferdows, Sk Shahin, Sk Samim Ferdowsy, Sk Wasim Firdaus, Joydeep Dey, and Sunil Karforma. "CONSUMER BUYING BEHAVIOUR IN BIG-BAZAAR DURGAPUR." Journal of Mathematical Sciences & Computational Mathematics 2, no. 2 (January 1, 2021): 305–16. http://dx.doi.org/10.15864/jmscm.2209.
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Consumer’s behaviour is often studied because certain decisions are significantly affected by their behaviour or expected actions. For this reason consumer behaviour is said to be applied discipline.In a general sense, the most important reason for studying consumer behaviour is the significant role it plays in our lives. Much of our time is spent directly in the market place, eating or engaging in other activities. A large amount of additional time is spent thinking about products and services, talking to friends about them, and seeing or hearing advertisements about them. These general concerns alone are enough to justify our study of consumer behaviour. However, many seek to understand the behaviour of consumers for what are thought to be more immediate and tangible reasons. The main reason behind this project was to find out the buying behaviour of the consumer while shopping at big bazaar because most of the population surveyed preferred to shop at malls and how day by day the consumers demands are increasing and through this project I came to know that what are the various behaviour of a typical customer who shops at big bazaar.
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Verma, Meghna, and B. R. Naveen. "COVID-19 Impact on Buying Behaviour." Vikalpa: The Journal for Decision Makers 46, no. 1 (March 2021): 27–40. http://dx.doi.org/10.1177/02560909211018885.
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Executive Summary Pandemics like COVID-19 result in a disruption in the lifestyle and buying pattern of a consumer and adversely impact the global economy. Consumer purchase of country’s own brand and the products manufactured in their own country plays a vital role in the GDP of that country and help in revival of the country’s economy. This study focuses on understanding the factors that influence consumer’s buying behaviour and model these factors to understand the causal relationship using partial least square-structural equation modelling. An online survey which was carried out between 30 March 2020 and 18 April 2020. A total of 367 responses were collected during this period. Findings of the study indicate that economic nationalism, lockdown sentiments and sustainable approach (LSSA), and product-specific ethnocentric behaviour (PSEB) tendency significantly influence the willingness to buy country’s own brands and products. Present study results reveal that during pandemic consumers have realized the importance of hygiene products, environment-friendly products, regional (local) products, and satisfaction beyond shopping; these factors determine their willingness to buy Indian brands (WBIB)/made-in-India products. Further, post lockdown and post COVID era, consumers feel that buying Indian-made products and encouraging others to buy them would impact and revive the Indian economy constructively. It was also found that the influence of factors such as economic nationalism, LSSA, and PSEB on the WBIB is mediated by attitude towards foreign products. The findings of the study can aid marketing managers in planning appropriate promotion strategies to stimulate ethnocentric tendency, and cues can be provided to invoke a sense of economic nationalism in consumers when they buy products or services.
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Asnani, Bhawana. "Impact Assessment of Advertisements on Consumers’ Buying Behaviour." Journal of National Development 31, no. 1 (July 1, 2018): 22–28. http://dx.doi.org/10.29070/31/57433.
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Chinomona, Elizabeth. "Modelling the Drivers of Impulsive Buying Behaviour: A Case of South Africa." Journal of Economics and Behavioral Studies 11, no. 1(J) (March 10, 2019): 27–38. http://dx.doi.org/10.22610/jebs.v11i1(j).2745.
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Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects consumers across the board. Impulsive buying is seen as the outcome of demonstrative reactions that breed the unexpected craving to purchase. Impulsive buying is becoming an important factor for retailers since they generate a lot of income through this kind of behavior. Due to the expansion of organized retail over the country, shops are trying to comprehend the buying behavior of consumers and try by all means that they trigger consumers to act in an impulsive way. Traditional buying behavior of consumers was seen as when purchasers made a list for purchasing products then depart to a particular store and purchase it. But now the whole buying behavior is changing due to the rise in the income level of consumers. This is giving the consumers more buying power, transformation in the socio-cultural environment way of life and consumption pattern. This, therefore, influences the consumer to act in an irrational manner which is known as unplanned buying without considering the potential consequences which may include non-usage of the product, negative economic consequences and feelings of regret, fury and fault. So the present study aims to analyze how uniqueness, price and past orientation influence impulse buying behavior are focusing on classical clothing brands like Nike, Adidas and Reebok. This study attempts to discern how consumer's traditional planned shopping behavior is shifting to impulse buying behavior. The study used a quantitative research method and analyzed the data by means of SMART PLS to test the relationships and the model. 350 questionnaires were used for data analysis using convenience sampling process. The outcomes of the research showed a progressive and significant association between the predictors (the need for uniqueness, price and past orientation) and the outcome variable (impulsive buying behavior).
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Shah, Binod. "Consumer's Buying Behaviour of Motorcycles in Janakpurdham." Journal of Management 3, no. 1 (August 28, 2020): 22–34. http://dx.doi.org/10.3126/jom.v3i1.30909.
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The paper states the review of the factors that influence consumer buying behaviour of motorcycles in Janakpurdham. The focus of the article is in the area of consumer behaviour that plays a vital role in making decisions to purchase any product. The main objective of this study is to examine the factors that influence buying behaviour of consumers to purchase motorcycles. In this study, the questionnaire method is used to collect data. The study has been done by non-probable convenient sampling method. The main finding of this study is that the male folk play a dominant role in influencing the purchase of motorcycles. Servicemen prefer motorcycles in comparison of professionals, businessmen and others. Income of consumer plays an important role in the consumer buying decision of motorcycles. Price is the most important factor that influences consumer buying behaviour followed by quality. Also promotion plays a major role in influencing the consumer buying behaviour. This study is important to understand the buying behaviour of consumers.
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Ata, Serhat, and Abdulaziz Sezer. "Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying." Marketing and Management of Innovations, no. 1 (2021): 38–55. http://dx.doi.org/10.21272/mmi.2021.1-04.
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Consumer behaviours have great importance for marketers. Impulse buying, which is an appearance of consumer behaviour, arises with a sudden stimulus. Different aspects affect impulse buying. Life satisfaction, which is one of these aspects, brings consumers about impulse buying behaviour by influencing them. Moreover, the rapid development of online shopping and the fact that online interaction occurs in virtual environments at all hours of the day affects people's quality of life. This study aimed to investigate how consumers' life satisfaction shapes consumers' impulse buying behaviour and whether there is a difference between the descriptive and main variables in line with this relationship according to consumers' online or offline purchasing behaviour. The methodological base is the questionnaire form as a data collection method in Duzce province (Turkey) between March and May 2018. Participation in the study was conducted by convenience sampling method. In the research purpose line, a model is comprised. In turn, a path diagram was performed according to the confirmatory factor analysis with a Structural Equation Model. The obtained results showed the negative relationship between life satisfaction and sub-dimensions of impulse buying (positive emotions, emotion conflict, unplanned behaviour, and mood management). The authors noted only a positive relationship between life satisfaction and rational behaviour in the study. Thus, that is another sub-dimensions of impulse buying. Besides, comparing the mean, there was a significant difference between positive emotions, unplanned behaviour, type and shopping channels. These findings could help future studies aimed at researching the effect of different variables on impulsive behaviours. This study was carried out in a short period due to time and cost constraints. One of the study's limitations is that the study data were obtained only from the participants in Duzce province (Turkey).
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Kosgei, Betty Jepchirchir, and Jane Wanjira. "ASSESSMENT OF PACKAGE GRAPHICS AND COLOUR ATTRIBUTES ON CONSUMERS’ BUYING BEHAVIOUR IN KENYA." International Journal of Research -GRANTHAALAYAH 6, no. 6 (June 30, 2018): 488–97. http://dx.doi.org/10.29121/granthaalayah.v6.i6.2018.1394.
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Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in contemporary competitive and rapid changing business environment. Consumer is now more discerning and individualistic requiring marketers to gain insights into their buying behaviour especially the attitude they have towards product innovation especially packaging. The general objective of the study was to determine the effect of packaging attributes on consumer’s buying behaviour of packaged foods in Kenya. This paper discusses the research findings on the influence of packaged food graphics and colour attributes on consumers’ buying behaviour in Kenya. The study was supported by the Theory of Reasoned Action, the Howard-Sheth Model and Kano’s Theory of Attractive Quality. Descriptive and explanatory research designs were used and a sample of 385 shoppers from three supermarkets in Nairobi was selected randomly while data was collected using structured questionnaires. The selection of supermarkets was based on judgmental sampling in which location and foot traffic was considered. Data was analysed using descriptive statistics in the form of mean, percentages and standard deviations, and inferential statistics in the form of correlation tests and regression analysis. The study found a statistically significant relationship between the attributes of graphics and colour and consumer’s buying behaviour. The study recommends that food manufacturers understand consumer response to their packages, and integrate the inputs into designing the best packaging styles. This can be achieved by involving consumers in the process of packaging so that the right decisions are made without making any assumption regarding the final packaging of food products. This study is beneficial to new and existing food product manufacturers in coming up with strategies and in development of product packaging. Keywords: Package Graphics, Colour Attributes, Consumers’ Buying Behaviour.
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Et. al., Dr Priyanka Rai,. "Consumers Buying Behaviour and Challenges Faced by Consumers During COVID-19 Pandemic Regarding FMCG Products ( During Indian Lockdown)." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (May 30, 2021): 3403–12. http://dx.doi.org/10.17762/turcomat.v12i10.5015.
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Pandemics are the imminent health challenges for consumers whereby fear and panic are integral human responses historically. Panic behavior during pandemic is an expected response consumer threatens the ability to cope and destroy the existing balance in life. Consumers develop much-unexplained behavior which differs from region to region, culture to culture. Panic buying / increased buying behavior has been observed during public health emergencies since the ancient period. However, the exact psychological explanation responsible for it has not sought systematically. Therefore, the study is to intend a thrust to identify the possible psychological explanations behind the consumer buying behavior during pandemics. A perception of scarcity is strongly linked with the consumer buying behavior during pandemics, and collecting & saving behaviors increases if the scarcity develops for the immediate necessaries. It also creates a feeling of insecurity which in turn activates another mechanism to collect things. Panic buying also has been linked with perceived feeling of insecurity and instability of certain situations. Furthermore, supply disruption, a condition where normal product supply in supply chain interrupted, has been frequently observed during a disaster or other unwanted calamities. This also led to a feeling of insecurity. The objective of study is to analyze how pandemic affect consumer buying pattern and sentiments.
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Rehman, Varisha. "Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era." Global Business Review 18, no. 3_suppl (April 24, 2017): S19—S37. http://dx.doi.org/10.1177/0972150917693139.
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This article seeks to demonstrate the importance of the integration of specific cultural traits of Indian consumers on their buying behaviour. It offers better and more comprehensive insights into the factors that affect the buying behaviour of Generation X, Y and Z consumers. Through a conceptual framework, this article tries to bridge the gap between the Indian consumers’ perceptions and their actual buying behaviour. The study reported in this article also identifies the ‘influencers’ and ‘intermediaries’ of consumer behaviour for Generation X, Y and Z consumers. Participation and observation techniques were used to collect data from 14 Indian consumers. The analysis of data offered new empirical insights into Indian consumers. This article puts forward a conceptual framework of the impact of Indian culture on consumer behaviour for two settings—modern and postmodern era—that can be used by management practitioners for formulating their strategies regarding their product and promotion.
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Nishanov, Begzod, and Umidjon Ahunjonov. "The Influence Of Store Characteristics On Consumers’ Impulse Buying Behaviour." Journal of International Business Research and Marketing 1, no. 3 (2015): 14–20. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3002.
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The current research aims to explore the influence of in store characteristics on consumer impulse buying behaviour. Precisely, this paper investigated the impact of window display, promotional signage, store layout, music and store smell on consumer impulse buying behaviour. The research was conducted among 117 customers of korzinka.uz supermarket using questionnaire which was formulated based on the previous literature. The collected data was analyzed using factor analysis and linear regression tests. The research findings suggested that store characteristics including window display, promotional signage and scent play crucial role in stimulating the impulse buying behaviour of customers. Final chapter of the current research provides some recommendations for store managers on further improvement of store atmosphere to encourage impulse buying among customers. This is the first study conducted in Uzbekistan to understand the importance of factors influencing consumer impulsive buying behaviour using the case of local supermarket Korzinka.uz.
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Chaudhary, Asiya, Shabir Ahmad Hurrah, and Shafat Maqbool. "The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers." Metamorphosis: A Journal of Management Research 19, no. 1 (June 2020): 21–28. http://dx.doi.org/10.1177/0972622520931700.
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The purpose of this study is to empirically test the influence of corporate social responsibility (CSR) on the actual buying behaviour of Indian consumers. For this purpose, responses were collected from 378 Indian consumers. To examine the possible relationship, descriptive statistics and regression are used. The result shows that purchase intention, intended loyalty, and consumers’ trust of socially responsible firms have a positive impact on consumers’ actual buying behaviour. Furthermore, this study highlights that intended loyalty towards a socially responsible firm has a profound influence on the actual buying behaviour of Indian consumers. An immediate managerial implication of the findings suggests that to attract potential consumers, CSR should be integrated with consumers’ marketing mix, given that CSR pays off in the form of better consumer response.
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Gundala, Raghava R., and Anupam Singh. "What motivates consumers to buy organic foods? Results of an empirical study in the United States." PLOS ONE 16, no. 9 (September 10, 2021): e0257288. http://dx.doi.org/10.1371/journal.pone.0257288.
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Consumers perceive organic foods as more nutritious, natural, and environmentally friendly than non-organic or conventional foods. Since organic foods developed, studies on consumer behavior and organic foods have contributed significantly to its development. The presesent study aims to identify the factors affecting consumer buying behaviour toward organic foods in the United States. Survey data are collected from 770 consumers in the Midwest, United States. ANOVA, multiple linear regression, factor analysis, independent t-tests, and hierarchical multiple regression analysis are used to analyze the collected primary data. This research confirms health consciousness, consumer knowledge, perceived or subjective norms, and perception of price influence consumers’ attitudes toward buying organic foods. Availability is another factor that affected the purchase intentions of consumers. Age, education, and income are demographic factors that also impact consumers’ buying behavior. The findings help marketers of organic foods design strategies to succeed in the US’s fast-growing organic foods market.
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Salini, K., and Bino Thomas. "Sustainable Consumption: The Role of Eco Labels on Consumers’ Buying Decision." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (July 27, 2017): 8. http://dx.doi.org/10.21013/jmss.v8.n1.p2.
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This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the creation of a new group of consumers as the green consumers Green production and consumption is a necessity of this century because of dreadful environmental degradation and changing consumer behaviour. Consumer behaviour is a dynamic factor in order to cope up with; new strategies and ideas are developed from the part of manufactures to sustain in the highly competitive market.
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Renuka, Baratam, N. T. Krishna Kishore, I. Bhavani Devi, and Y. Lavanya Kumari. "A study on sweet corn buying behaviour of consumers." INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT 13, no. 3 (October 15, 2020): 39–43. http://dx.doi.org/10.15740/has/ijcbm/13.2/39-43.
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The present study is intended to understand the buying behaviour of sweet corn consumers. For the study Hyderabad and Vijayawada cities were purposively considering the markets for sweet corn and consumer diversity. A representative sample of sixty sweet corn consumers were selected by using simple random sampling technique from the market. The collected data was analyzed by using appropriate tools like percentage and frequencies and Garrett’s ranking. From the investigation it was found that majority of sample consumers preferred to buy sweet corn in raw cob form compared to other forms. Frequency of consumption of sweet corn details revealed that greater percentage of sample consumers were consuming once in a month followed by occasional consumption. Out of the total sample consumer 45 per cent informed that the average monthly consumption is 10-20 cobs. The top preferred reasons for sweet corn purchase were good taste and healthy food. Most preferred place by respondent consumers to purchase sweet corn cobs was from road side vendors followed by small grocery stores.
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Krishnakumar, M. "Future Apparel Buying Intention: Mediating Effect of Past Apparel Buying Behaviour and Past Apparel Buying Experience." Global Business Review 19, no. 3 (February 14, 2018): 737–55. http://dx.doi.org/10.1177/0972150917713860.
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Apparel buying behaviour is influenced by various factors like consumer attitude, store attributes, external factors, product attributes, etc. Besides, factors like the past apparel buying behaviour of the consumers and the past apparel buying experience may also have significant influence in the future apparel buying intention of apparel. This study aims at the effect of various factors on future apparel buying intention and also the mediating effect of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. The results showed that there were partial mediating effects of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. Based on the findings, managerial implications have been suggested for the apparel retailers.
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Dhiman, Rahul, Pawan Kumar Chand, and Sahil Gupta. "Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers." FIIB Business Review 7, no. 3 (August 23, 2018): 188–200. http://dx.doi.org/10.1177/2319714518790308.
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The study of consumer buying behaviour is essential for marketers to understand the key elements such as what is purchased, from where it is purchased, the quantity of purchase, how much money is spent and other related variables affecting buying behaviour. The purpose of this article is to assess the consumer buying behaviour for apparels. The study makes substantial effort to recognize the variables which affect decision of apparel purchase among youth. Theoretical foundation of the study is based on secondary sources such as research papers, articles, magazines and articles on consumer buying behaviour. Confirmatory factor analysis (CFA) is performed to extract factors which affect consumer buying behaviour and subsequently purchase decision. Total 6 factors were extracted with 20 prominent indicators. CFA confirms that all the obtained values of the indicators are model fit and comply with the standardized criteria. The findings show that consumer buying behaviour in apparel such as purchase frequency, average spending, preferred store type and preferred brand mostly depends on various demographic variables. Hence, the study validates the significance of segmentation, targeting and positioning (STP) for marketers of apparel. The present article reveals that all types of domestic and worldwide brands are available in Indian market and are purchased by consumers as long as those are perceived to deliver value to consumers. The study recommends that marketers must segment the market and target those segments which can be served expeditiously. Marketers must target a particular segment of consumers for which they can offer better value. The findings and recommendations of the study might be useful for academicians, policymakers, entrepreneurs and managers of apparel industry to understand industry trends and formulate appropriate strategies.
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Shrestha, Mikha. "A Study on Consumer Buying Behavior towards Wai Wai Noodles in Kathmandu Valley." Management Dynamics 21, no. 1 (February 28, 2018): 55–60. http://dx.doi.org/10.3126/md.v21i1.27047.
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This research overviews buying behaviours and their relations to the levels of consumer satisfaction. While approaching consuming behaviour, the researcher studies not only the act of purchase, but also the pre-purchase stage and post-purchase one. Only the whole study of buying behaviors gives a possibility to determine the relationship between buying behaviors and consumer satisfaction. This paper is aimed to showing that, while buying behaviors can be pre-determined to some extent, it is hard to manipulate them in order to increase satisfaction. In order to ensure customer satisfaction with products and services it is essential to study customer behaviors in a particular market and adjust the product according to them. The study focuses on the consumer’s buying behavior towards, ‘brand’ Wai Wai instant noodle in Kathmandu Valley and the reason behind its popularity, than other noodle across the consumers. Fast foods are the foods that can be prepared quickly and junk foods are the preprepared or packaged food. These foods do not take much time to cook and are also tasty, so they are quite popular among the people of every age group. The market of the junk foods is growing every year. There are a number of junk food production companies in the market and they are growing in size with the growing popularity of the junk foods. The noodles companies are producing noodles in large variety and taste so that the consumers of the noodles never get bored by the same taste every time. This has led to the increase of the noodles market globally. The market of Nepalese noodles companies have not only been limited within the country’s boundary but also it has been exporting its products to various countries. It still has the potential and scope to expand more.
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Foret, M., and P. Procházka. "Behaviour and decision making of Czech consumers when buying beverages ." Agricultural Economics (Zemědělská ekonomika) 52, No. 7 (February 17, 2012): 341–46. http://dx.doi.org/10.17221/5032-agricecon.
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The article deals with the problem of analysis of the factors that influence the behaviour and decision-making of consumers when buying beverages. The analysis was based on data about consumer behaviour obtained within the period of 1993–2004. The secondary analysis involved data collected within the framework of a marketing research project SHOPPING MONITOR performed by the marketing agencies INCOMA Research and GfK Prague in years 1999–2002. Based on the results obtained, it was concluded that hypermarkets were dominating not only as a place of purchasing foodstuffs in general but also as a leading outlet for sale of beverages. Czech consumers preferred Czech brands of beverages and there was a new trend in increasing purchases of tea, juices and mineral water on the one hand and coffee and wine on the other. This indicates a change in consumption habits and reflects an interest in a healthier life style.
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Yeo, Sook Fern, Cheng Ling Tan, and Kah Boon Lim. "Effects of Web-Based Shopping on Consumers' Buying Behaviour: A Consumer Perspective." 12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 12, no. 1 (October 8, 2021): 59. http://dx.doi.org/10.35609/gcbssproceeding.2021.12(59).
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Online shopping has become a popular trend nowadays because more and more people are buying products online due to the continuous development of technology. People's increasing concerns about online shopping have become the key element for changing their consumer buying behaviour. Due to the current situation of COVID19 and the changes of the era, many people buying products through online shopping. People think that buying products or services through online shopping can bring them convenience. Many companies move their business to online business because online business can help companies earn more sales and promote their products and services online to attract more new customers. Therefore, online shopping has become a popular trend nowadays, and more people are concern about online shopping. This is because consumers might consider the security of the websites, the usefulness, price, service quality of the products or services before they purchase through online shopping. With the rise of e-commerce, the number of online buyers is also increasing along with it. In 2020, the number of online buyers worldwide is expected to be 2.05 billion (Mohsin, 2020). Besides, a report shows the ranking of the mobile shopping apps in Southeast Asia. Lazada apps was the highest ranking in Malaysia, Singapore, Thailand and Philippines in 2019. For Vietnam, Shoppe apps was the highest ranking (Moey, 2019). According to Statista (2020), the report shows that in 2021 and 2022 the number of online shoppers in Malaysia is expected to reach 2.2 million and 2.53 million respectively. So, this research aims to make a clear understanding of consumer buying behaviour towards online shopping. The factors that have been shown in this research are trust, perceived risk, perceived ease of use, service quality and information. This research has discussed the fundamental research and clearly understand consumer buying behaviour and those factors that affect consumer buying behaviour towards online shopping. Keywords: Buying Behaviour, Trust, Perceived Risk, Perceived Ease Of Use, Service Quality
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Chinomona, Richard. "An Empirical Examination Of The Predictors Of Consumer Compulsive Buying As An Impulse Control Disorder Not Otherwise Specified: A Branding Perspective." Journal of Applied Business Research (JABR) 29, no. 6 (October 29, 2013): 1689. http://dx.doi.org/10.19030/jabr.v29i6.8207.
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While researches on consumer compulsive behaviour as a psychiatric problem have been steadily increasing, they seem to be a paucity of studies that investigate compulsive buying behaviour from a branding perspective. The present research is an attempt to fill this gap by examining the relative influence of four antecedents of compulsive buying behaviour - brand experience, brand satisfaction, brand trust and brand attachment on consumer compulsive buying behaviour, using a sample of consumers in Gauteng Province of South Africa. The central argument of this paper is that consumer compulsive buying behavior can be understood from the strength of branding outcomes. Four hypotheses are posited and in order to empirically test these hypotheses, a sample data set of 151 was used. Three hypotheses were supported while one (H1) was rejected. Drawing from the study findings, managerial implications are discussed and limitations and future research directions are suggested. On the overall, this study provide tentative empirical support that compulsive buying behaviour can be influenced by branding outcomes in Africa - a context that is often most less researched on.
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Japutra, Arnold, Yuksel Ekinci, Lyndon Simkin, and Bang Nguyen. "The role of ideal self-congruence and brand attachment in consumers’ negative behaviour." European Journal of Marketing 52, no. 3/4 (April 9, 2018): 683–701. http://dx.doi.org/10.1108/ejm-06-2016-0318.
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Purpose The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these relationships. Design/methodology/approach Two studies were designed using a structural equation modelling methodology. Study 1a was based on a mail survey of 280 respondents, whereas Study 1b was based on an electronic survey of 152 respondents. Study 1b was conducted to test the external validity of the research model. Findings In Study 1a, ideal self-congruence affects emotional brand attachment and in turn emotional brand attachment affects compulsive buying behaviour and external trash-talking. The mediation analysis indicates that emotional brand attachment mediates the relationships. Study 1b offers support to the results of Study 1a. Practical implications From a practical point of view, this study is useful for policymakers seeking to regulate and prevent excessive consumerism. For marketers, they should understand that brand attachment leads to compulsive buying and external trash-talking, which may provide immediate benefit for the brand or the firm. However, marketers should understand that these two negative behaviours may harm the firm image and consumers’ well-being in the long run. Social implications Apart from practical implications, firms should consider alleviating compulsive buying, as it is harmful to society. Similarly, excessive external trash-talking may lead to physical aggression. Consumers expect firms to be socially responsible. Thus, firms should start conducting activities that promote responsible shopping and reduce external trash-talking. Originality/value The study highlights a dark side of ideal self-congruence and brand attachment. The results suggest that ideal self-congruence with the help of emotional brand attachment predicts compulsive buying behaviour and external trash-talking. This may not only damage brand image but also the consumers’ well-being.
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Aarti, Dr. "Consumers Decision Making Process and Buying Behaviour towards Mobile Handsets." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (July 15, 2021): 712–18. http://dx.doi.org/10.22214/ijraset.2021.36433.
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– The purpose of this paper is to investigate the decision making process adopted by consumers while buying the mobile handsets and to study the consumer buying behaviour towards mobile handsets. Design/methodology/approach –Consumer behaviour is observed and analyzed with the help of descriptive analysis. The effect of internal factors has been seen on this decision making process. For this purpose MANOVA analysis has been put to use. Wilk’s lambda has been considered as an analysis factor. Findings – Consumers’ buying behaviour depends upon their purpose behind buying a mobile phone. Choice of their phones differs on the basis of various functions they performed on phone; they focus on buying the phone they are familiar with and which fulfills their purpose. Research limitations/implications – Even though the world as a whole is rapidly adopting smart phones, there is a high degree of variation in how they have been adopted in different parts of the world. Practical implications – In the present competitive world, growth of smart phones is a truly global story; there are lots of important factors which create differences in how technology has evolved in different countries. Originality/value – This paper contributes to the knowledge of the marketers about mobile handsets in several ways. It would also be helpful for the marketers to know the actual decision making process followed by them while buying a new mobile handset, which will help them in formulating their strategies to attract the customers.
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DAYAMANI, Dr T. CHRISTY. "A Study Of Consumer Behaviour On Consumer Durables With Reference To Tirunelveli District." Thematics Journal of Geography 8, no. 9 (September 3, 2019): 43–52. http://dx.doi.org/10.26643/tjg.v8i9.8100.
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Consumer durables have arisen as one of the fastest-growing sectors in India. The purposes of this paper are to comprehend the satisfaction of buying behaviour of consumer durable goods in Tirunelveli District. The study has the following goals.
To study the socio-economic characteristics of sample consumers in Tirunelveli District.
To find out durable products influenced by the consumers in their home.
To analyse the sources of influence on consumers in respect of purchase decision on durables
To understand the problems while purchasing consumer durables.
To examine the satisfaction of buying behaviour of consumer durables
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Ahmad, Zubair. "A STUDY OF THE CHANGING CONSUMER BUYING BEHAVIOUR IN ORGANISED RETAILING IN LUCKNOW CITY." International Journal of Engineering Technologies and Management Research 5, no. 2 (February 8, 2020): 92–99. http://dx.doi.org/10.29121/ijetmr.v5.i2.2018.151.
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The major factor of consumer behaviour in organised retailing is the changing buying behaviour. Various management thinkers have conducted several studies to understand the relationship of buying behaviour and organised retailing. Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. (L.G. Schiffman, L.L. Kanuk, 2005). Consumer buying behaviour is changes due to organised retailing sector which introduce in India in 2000 year. Slowly organised retail flourish in India year after year and till 2008 many malls and other hypermarkets open in many cities of India. In this sector some Indian players took the initiative and open their retail chains. For example Future Group opened Big Bazaar, RPG Group opened Spencer Store, Ruia Group opened Shoppers Stop in many cities Now-a-days employees have been hired, trained and remunerated in organised sector. In this respect the malls and hypermarkets provide job opportunities to many people in the country. The organised retailing changes a lot the “consumer buying behaviour” in the country. Under one roof the whole items related to each category available to the consumers in the shops. Times have changed people want a good shopping experience and this experience they feel in purchasing the products from malls, hypermarkets etc. The purpose of this study was to identify through hypothesis testing how consumer buying behaviour changes in organised retailing. The study was conducted using structured questionnaire on private and public sector employees. Chi- Square technique was applied and chi value was computed to test the formulated hypothesis in order to find relevance of consumer buying behaviour in organised retailing.
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Brugarolas, Margarita, Laura Martínez-Carrasco, Adrián Rabadán, and Rodolfo Bernabéu. "Innovation Strategies of the Spanish Agri-Food Sector in Response to the Black Swan COVID-19 Pandemic." Foods 9, no. 12 (December 8, 2020): 1821. http://dx.doi.org/10.3390/foods9121821.
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Health, financial, and social crises cause variations in the buying behaviour of food consumers as well as in the value they assign to food attributes and the place of purchase, leading to consumers with profiles that are more susceptible to these changes than others. Thus, it was observed that 61.4% of consumers modified their buying behaviour at the onset of the COVID-19 pandemic, with those who modified it the most being the people who stockpiled the most food and went panic buying more often. This has made it possible to establish the profile of different significant consumer segments, and as a response, food production/distribution companies can implement different innovative strategies aimed at decreasing the impact of stockpiling and, therefore, the shortage of food. The possible strategies that companies can put into effect are creating a stock of non-perishable foods, increasing production capabilities in a sustainable way and, especially in light of the results obtained, boost the online sale and distribution of foods, with the goal of decreasing the amount of people in shops (which decreases the spreading of the pandemic and favours health) and preventing consumers from observing possible circumstantial shortages that would only encourage stockpiling and panic buying, even among consumers who have not changed their buying behaviour.
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Fleșeriu, Cristina, Smaranda Adina Cosma, and Vlad Bocăneț. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5 (February 25, 2020): 1722. http://dx.doi.org/10.3390/su12051722.
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Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.
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Anesbury, Zachary, Luke Greenacre, Amy L. Wilson, and Ava Huang. "Patterns of fruit and vegetable buying behaviour in the United States and India." International Journal of Market Research 60, no. 1 (January 2018): 14–31. http://dx.doi.org/10.1177/1470785317751997.
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This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India. Using claimed buying data obtained from online questionnaires, it compares the patterns against those found extensively in consumer goods categories across the world. This study analyses consumer loyalty with Double Jeopardy, consumer sharing with Duplication of Purchase and brand user profiles with Mean Absolute Deviations. The results show the buying behaviour patterns of Double Jeopardy, Duplication of Purchase and that brand user profiles exist within the fruit and vegetable categories. The implications of these findings are: (1) that the size of fruit and vegetable brands are largely determined by how many people buy them and not how loyal those consumers are; (2) fruit and vegetable brands share consumers with one another; and (3) fruit and vegetable brands are not purchased by unique segments of the population. Therefore, in order to increase the number of people buying fruit and vegetable brands, marketers should focus on increasing their mental and physical availability (i.e. the same strategies used for consumer goods brands).
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SOKHATSKA, Olena, and SIDDHARTH SIDDHARTH. "THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT." Vol 18, No 2 (2019), Vol 18, No 2 (2019) (2019): 285–97. http://dx.doi.org/10.35774/jee2019.02.285.
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This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of social media marketing communication tools and consistency in the message communicated via social media tools. In addition, it aims to have conclusive recommendations for further study which should include involvement in marketing research with a core purpose of delivering per consumer needs, as well as gaining an understanding of trending social media activities so as to meet demands of changing technological world.
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Verma, DPS, and Savita Hanspal. "Influence of Lifestyles on Consumers’ Buying Behaviour." Paradigm 4, no. 2 (July 2000): 52–65. http://dx.doi.org/10.1177/0971890720000207.
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Sharma, Nitika, and Madan Lal. "Facades of morality: the role of moral disengagement in green buying behaviour." Qualitative Market Research: An International Journal 23, no. 2 (February 3, 2020): 217–39. http://dx.doi.org/10.1108/qmr-03-2019-0030.
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Purpose This study aims to presents the article regarding the influential role of moral inefficacy and moral disengagement to address green intention and behaviour gap among consumers, and how they attain self-exoneration because of the moral dilemma if any exist. Design/methodology/approach The present study is based on semi-structured interviews, using constructivist grounded theory, which offers a platform to investigate, explore and discover psychosocial mechanism that operates among the consumers regarding the dimension of morality and green practices. In-depth exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on the study. Findings Findings of the study shed light on the moral dilemma arising from internal and external inefficacy of consumers and disengagement of morality to save consumers from self-condemnation. Also, the study proffers the potential conceptual framework of moral inefficacy, moral disengagement and green buying behaviour of consumers. Eventually, the study mapped the morality matrix to explore the consequents of moral inefficacy and moral disengagement. Research limitations/implications The idiographic nature of qualitative research, particularly grounded theory may be considered as a research limitation as it follows limited generalizability. Moreover, the present research work is exploratory in nature and depends on the candour of researchers’ reactivity and understanding. Practical implications The study subjectively concludes the green behaviour of consumers and discusses the rationality behind green intentions and behaviour gap. Marketers can strategize consumer morality as an approach to enhance green buying behaviour of consumers by removing moral inefficacies and disengagements. Social implications It is crucial for marketers and society to understand the reasons behind non-green consumerism and accordingly cope up with the situation. Originality/value The study has been designed in a way to discuss the philosophy of morality and psychology of consumers on green consumption. To elicit the crux and conceptualization of morality and green purchasing framework using constructivist grounded theory is the exclusivity of this study. This paper explores green consumption pattern using moral orientation and processes in detail.
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Yeo, Amy Chu-May, Sky Xiu-Mei Lee, and Steve Carter. "The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: a Malaysian perspective." Social Responsibility Journal 14, no. 3 (August 6, 2018): 448–68. http://dx.doi.org/10.1108/srj-05-2016-0082.
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Purpose The purpose of this study was to examine the influence of adopted corporate social responsibility (CSR) constructs, which include economic, legal, ethical and philanthropic responsibilities, on the intended buying behaviour of Malaysian consumers. The study also aims to investigate the perceived value of whether the consumers considered an organisation’s CSR initiatives before deciding any purchase of products or services. Design/methodology/approach An online Google form survey successfully obtained 295 usable responses through a snowballing and networking approach. Statistical analyses such as Pearson correlation, ANOVA and standard multiple regression were used to examine the correlation and the strength of relationship, as well as the prediction between the CSR attributes and their impact on consumer buying behaviour. Findings The results represented a significant positive association between all the four constructs (social, ethical, legal and philanthropic) and consumer intended buying behaviour. These constructs also significantly contributed to the prediction of consumer behaviour towards the CSR initiatives. Conversely, the demographic profile of consumers had no effect on the relationship between CSR and consumer buying behaviour. Research limitations/implications Examining basic concepts of CSR awareness and understanding might add to the flavour and rigour of this study, which future research should consider. The positivist approach of the current research could be supplemented with a more interactive qualitative in-depth study investigating why and how consumers behave. Practical implications The implication for Malaysian companies is that it is imperative for their long-term survival that a strategic view, rather than just a tactical, reactive or operational view, is taken of their CSR activities. Furthermore, it will help organisations to confidently predict positive intentions towards the sales of goods and services. Originality/value The outcome of this study has filled the CSR lacuna in the context of a developing country, as well as adding new insights into the influence and perceived value of CSR on intended consumer buying behaviour. Consumers, irrespective of their age and background, are getting wiser and cautious in purchasing products from companies which are CSR-oriented, in particular, in relation to social, legal, ethical and philanthropic perspectives.
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Starzyczná, Halina, Michal Stoklasa, and Pavla Sýkorová. "Behaviour of Czech customers when buying food products." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 7 (2013): 2801–10. http://dx.doi.org/10.11118/actaun201361072801.
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This paper presents partial results of the primary research conducted through a questionnaire survey focused on the behaviour of Czech consumers when buying food, with regard to the behaviour of men and women. Specific objectives included are a brief outline of the theoretical issues examined and secondary research on the buying behaviour of consumers when buying food, based on available statistical data and information. After 1989, the quality of the market has changed, sales space has increased as well as the level of sales conditions. Offer in stores has widened. Recently the results of inspections of supervisory authorities show a lot of negative information, mainly relating to foreign chains. The supply of poor quality food is more common. Some food is offered even though it’s expired. The proposed premises are based on the current situation in the Czech retail market. Despite increased consumer awareness about the quality of food, the majority of respondents buy food in large commercial units (supermarket, hypermarket, discounts). The majority of respondents do not follow information on the packaging of food products, but follow the expiration date. Sales of food with expired shelf life or expiration date re-taped is usually notified by the supervisory authorities, therefore, is noticed by consumers. Buying behaviour of men and women shows some differences. Our results, however, have not proved any significant ones, although a small difference has emerged.
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Thomas, Bibianah, and Nor Suziwana Tahir. "The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students." Journal of International Business, Economics and Entrepreneurship 4, no. 2 (December 31, 2019): 8. http://dx.doi.org/10.24191/jibe.v4i2.14310.
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Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that their involvement of CSR practices in certain extent does affect the consumer buying behavior. This paper examines the relationship between CSR practices and consumer buying behavior. Quantitative approach was employed and 241questionnaires were collected and valid to be used. It was found that positive relationship existed between all the CSR practices (economic, legal, ethical, and philanthropic) and the consumer buying behavior. However, based on the students in Selangor perspective, the main element of CSR practices that influence the consumer buying behavior is economic. Therefore, business corporations need to strive to maximize their shareholder’s wealth as the consumers expect the corporations to fulfill the shareholder’s interest as they are among those who contribute in providing funds for the businesses survival and growth. Additionally, consumers also expect the business corporations should offer reasonable price and provide a good quality of products and services to them.
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Gauns, Karuna Krishna, Subhash Kizhakanveatil Bhaskaran Pillai, Kaustubh Kamat, Ruey Feng Chen, and Ling-Chen Chang. "Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa." IIM Kozhikode Society & Management Review 7, no. 1 (December 21, 2017): 45–58. http://dx.doi.org/10.1177/2277975217733897.
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Celebrities have been involved in endorsing various activities since the eighteenth century. This article focuses on five aspects: to examine the present status of literature available on the effect of celebrity endorsement on consumer buying behaviour; to identify whether there is any association between the three groups of consumers (supporters/neutral/opposers of celebrity endorsement); applying multi-logit analysis to identify the probability of a consumer in becoming a supporter/neutral/opposer of the celebrity endorsement based on demographic profiles of consumers; to examine the celebrity attributes likely to influence consumer purchase intentions; and, finally, to examine the perception of the Goan consumers about celebrity endorsements. Literature review revealed that no major studies have been carried out on the impact of celebrity endorsement on Goan consumers’ buying behaviour. Hence, a survey using structured questionnaire was administered among 200 consumers during June 2015 to April 2016, with a response rate of 86 per cent (received responses were 171). It was found that a significant association exists between celebrity supporters/neutral/opposers with respect to age, gender, occupation and income level, except in case of education and location. Consumers also find celebrity endorsements more attractive and influential as compared to non-celebrity endorsements. Moreover, the tested attributes show positive relationship with purchase intention, except in case of expertise and trustworthiness of celebrity. In general, it can be concluded that celebrity attributes do impact the purchase intention of consumers.
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Mushi, Hellena Mohamedy. "Intention, Government Regulation, Self-Regulatory Efficacy, Subjective Norm, Idolatry and Consumer Behaviour in Purchasing Pirated Compact Disks (CDs) in Mainland Tanzania." Mediterranean Journal of Social Sciences 11, no. 5 (September 23, 2020): 9. http://dx.doi.org/10.36941/mjss-2020-0050.
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This study is conducted to explore the factors influencing purchase behaviour and to explain the magnitude of such factors on buying behaviour in Tanzania. Based on a systematic review of literature, a research framework was developed from Theory of Planned Behaviour (TPB). The casual model was empirically tested by using partial least-square structural equation modelling (PLS-SEM). The survey is comprised of 491 usable samples, collected from Generation Y consumers as the main music users in Tanzania. Result suggest that the model is significant and adequate. All antecedents of intention appears to be significant except for idolatry. Self-regulatory efficacy and subjective norm are contributing factors to intention construct. Intention, along with self-regulatory efficacy is found to have significant impact on consumer buying behaviour. Government Regulation is found to have non- significant moderating impacts on the relationship between intention and consumer buying behaviour. In addition to theoretical implication, a number of managerial implications are observed. Marketers need to enhance consumers buying behaviour in various stakeholders , reduce music piracy through motivation on self-regulatory efficacy and subjective norm to Generation Y. Overall, the study is expected to confer value to music industry through discourage music piracy by researchers and marketers.
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Haro, Andrian. "ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK." JRMSI - Jurnal Riset Manajemen Sains Indonesia 6, no. 1 (March 31, 2015): 479. http://dx.doi.org/10.21009/jrmsi.006.1.08.
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ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: andrianharo@feunj.ac.idABSTRACTThe objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care
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Atulkar, Sunil, and Bikrant Kesari. "Impulse Buying: A Consumer Trait Prospective in Context of Central India." Global Business Review 19, no. 2 (November 23, 2017): 477–93. http://dx.doi.org/10.1177/0972150917713546.
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Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to buy something immediately. The main objective of this study is to figure out the relationship between consumer trait and impulse buying. The studied constructs were refined and validated by exploratory factor analysis and confirmatory factor analysis. Using SmartPLS 2.0 statistical software, responses from 267 consumers of central India in the proposed research framework were analysed and measured. Resulted findings for the constructs, impulse buying tendency, interpersonal influence, emotional attachment and materialism show significant positive relationship with impulsive buying, whereas, the construct shopping enjoyment tendency having significant relationship, showed negative effects. The study findings also support the past research efforts in this field by validating through the results, especially by considering the significant relationship between consumer traits and impulse buying for the first time in central India. Thus, the study presents useful insights to marketers and academicians regarding the buying behaviour of Indian consumers in a still developing retail sector.
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Mishra, Amit. "IMPULSE PURCHASE BEHAVIOUR: A REVIEW." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 7 (September 30, 2015): 2333–42. http://dx.doi.org/10.24297/ijmit.v10i7.599.
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For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.
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Nagyová, Ľudmila, Jana Stávková, and Zuzana Tonkovičová. "Selected characteristics of Slovak consumers purchasing behaviour." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 56, no. 6 (2008): 69–76. http://dx.doi.org/10.11118/actaun200856060069.
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Objective of the paper is to point out selected patterns of Slovak consumers based on analysis of buying behaviour. Results of presented survey of consumer buying patterns and preferences have pointed out key characteristics of buying behaviour of Slovak consumers. We’re able to confirm that new business companies as hypermarket and supermarket became main place for food shopping. Totally 72% of respondents indicated them as the type of store where they spend largest share of food expenses. The self-service shop, traditional business units, is still the shopping place for 14% of respondents. The most important factors influencing selection of the type of store are closeness and location of the store, assortment and product quality, store personnel and price level. More than half of the respondents consider opening times the key service for choosing the place for shopping. 49.6% of respondents is using car to do shopping, 35.5% of respondents walk. 32.5% of respondents is using advertising leaflets to plan what to buy. 14.6% of respondents answered that even though receiving leaflets, they don’t read them. 31.3% of respondents are holders of loyalty cards. Most visited retail chain is Tesco.Currently building of large-scale business formats slowed down and retail chains try to get closer towards customer not only by reducing floor space but above all by locating the stores in the centre of cities with lower population.
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Cook, Sasikarn Chatvijit, and Jennifer Yurchisin. "Fast fashion environments: consumer’s heaven or retailer’s nightmare?" International Journal of Retail & Distribution Management 45, no. 2 (February 13, 2017): 143–57. http://dx.doi.org/10.1108/ijrdm-03-2016-0027.
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Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the fast fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards fast fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the fast fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the fast fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of fast fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some fast fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the fast fashion retail environments.
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Rajput, Namita, and Akanksha Khanna. "Dynamics of Young Indian Consumers’ Buying Behaviour Towards Branded Apparels: Gender Perspective." Archives of Business Research 2, no. 5 (September 30, 2014): 84–106. http://dx.doi.org/10.14738/abr.25.596.
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Nell, Elsa C., and Michael Colin Cant. "Sound and consumer buying behaviour: do apparel retailers take note of the effect of sound on buying behaviour." Corporate Ownership and Control 11, no. 1 (2013): 375–82. http://dx.doi.org/10.22495/cocv11i1c4art1.
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The main aim of this study was to investigate the influence of sound on consumers buying behaviour in apparel retail stores. The type of research design used in this study was exploratory in nature, making use of a qualitative approach and a communicative technique of focus group interviews and naïve sketches. The data gathered was analysed by means of Tesch’s inductive descriptive coding technique, better known as thematic analysis. It was found that sound has the ability to influence consumers in either a subconscious or a conscious way. This has a direct influence on the amount of time that consumers are willing to spend in-store and ultimately influencing their buying decisions and behaviour in either a positive or a negative way.
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Pradhan, Debasis, D. Israel, and Amit Kumar Jena. "Materialism and compulsive buying behaviour." Asia Pacific Journal of Marketing and Logistics 30, no. 5 (November 12, 2018): 1239–58. http://dx.doi.org/10.1108/apjml-08-2017-0164.
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Purpose The purpose of this paper is to study the impact of materialism on credit card (CC) use and impulsive buying (IB) and compulsive buying (CB) behaviour. Furthermore, it assesses whether CC use and IB behaviour mediate the relationship between materialism and CB behaviour. Design/methodology/approach Data were collected from adult consumers with CCs via an online survey. For model assessment, a two-step approach was followed. First, a measurement model was created and tested using maximum likelihood estimation and validity of the study constructs was assessed. This was followed by structural equation modelling to test the hypotheses. Findings Materialism influences CC use and increases the propensity for IB (IB), which then precipitates CB habits. Reduction in CC use can decrease both IB and CB. Out of the six hypotheses assessed, only the one linking CC use to CB was not supported, requiring further investigation. Mediation relationships were identified, where CC use and IB act as mediators between materialism and CB. Research limitations/implications The paper captured responses from adult consumers of India. Hence, the findings may not be generalised across geographies and age groups. The study contributes to the debate on the impulsive–CB paradigm by showing that impulsive and CB are not distinct constructs. In fact, the former could lead to the latter. Practical implications CC use in itself need not necessarily lead to CB. The only way CC could cause CB is through IB. Hence, firms must promote responsible buying habits, as there has been an increase in IB, which, if not controlled, could lead to debt trap resulting from CB. The findings of this paper will help both retailers and CC institutions to better understand the spending pattern of consumers. Those will also help the policymakers to chalk out ways to the curb indiscriminate issuance of CCs without educating users. Originality/value The findings confirm that IB and CB exist on two ends of a continuum, and not as two distinct theoretical constructs. IB acts as a mediator between CC use and CB as well as between materialism and CB.
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Nell, Corinne, and Jan Wiid. "Sight: The Last Bastion Of The Brick And Morter Retailer To Survive?" International Business & Economics Research Journal (IBER) 13, no. 1 (December 31, 2013): 125. http://dx.doi.org/10.19030/iber.v13i1.8363.
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The physical brick and mortar retail environment has been the bastion of survival for retailers over the years. With the developments in technology and the changing shopping patterns of consumers, apparel retailers are facing competition from alternative channels, such as the internet where consumers browse, compare and ultimately purchase products. Faced with this evolution, it has become critical for brick and mortar retailers to reconsider the principles and practices of in-store consumer engagement. They need to understand how their physical in-store environments can be used optimally in order to ensure sales optimisation, consumer satisfaction and sustainable profitability.This state of affairs has led to this study, which focuses on sight and its influence on consumers buying behaviour. The primary research question that was posed in this study was to explore the influence of sight on consumers buying behaviour in apparel retail stores. The type of research design used in this study was exploratory in nature, making use of a qualitative approach and a communicative technique of focus group interviews and nave sketches. The data gathered was analysed by means of Teschs inductive descriptive coding technique, better known as thematic analysis. It was found that sight has the ability to influence consumers in either a subconscious or a conscious way. This has a direct influence on the amount of time that consumers will spend in-store and ultimately influence their buying decisions and behaviour, either positively or negatively.
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Babalola, Haorayau Bolaji, Saheed Ademola Lateef, and Abu Abu Zekeri. "NEW TRENDS OF INTELLIGENT E-MARKETING AND CONSUMER BUYING BEHAVIOUR: A STUDY OF SELECTED UNIVERSITIES IN OSUN STATE, NIGERIA." Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 5, no. 1 (October 31, 2020): 14–25. http://dx.doi.org/10.51263/jameb.v5i1.109.
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Understanding the attitude and behavior of customers is essential for every company where consumers differ in attitudes towards product/service. The consumer buying behavior in today's information-saturated world is based on how a product/service is marketed. However, the rapid diffusion of technology anchored growth and challenges on e-marketing trends. For instance, despite the widespread and large-scale adoption of e-marketing around the world, one does not see this trend happening on a big scale in Nigeria. Therefore, this study examines the influence of e-marketing factors on consumer buying behavior in the Nigerian context with particular reference to the University students participating in online business. The study employed the quantitative method, where primary data were collected via online distribution of the questionnaires among 233 customers, specifically students of the Osun state Universities in Nigeria. Also, structural equation modeling using AMOS software was employed to examine the relationship and hypothesis testing. The findings of this study revealed that e-marketing is positively and significantly influence consumer buying behavior in the area of e-mail marketing, mobile marketing, and e-advertising factors. The study asserted that firms must engage the consumers using technology that are more likely acceptable by consumers in the present digital and customer-oriented era. Also, knowing fully the emerging technologies may furnish valuable insights for various stakeholders to work well in Nigeria. Finally, the new trends in e-marketing are recommended from a strategic and operational level in which different techniques ease the buying behavior of consumers.
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Mallaiah, G., and D. V. Ramana. "Consumer Attitude and Behaviour towards Soft Drinks." International Journal of Emerging Research in Management and Technology 7, no. 1 (June 11, 2018): 86. http://dx.doi.org/10.23956/ijermt.v7i1.27.
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Since consumers are the most important factor for business continuation, the understanding of consumer behavior is one of key elements in preparing marketing strategy. Consumer behavior is the study of what to buy, how to buy, where to buy, and when to buy in what quantity. Apart from the decision of to buy and not to buy, there is also a decision regarding which source to buy. Consumer behavior is also the study of factors that affect the behavior both internal and external such as, self-concept, social and cultural background, age, family, attitudes, personality and social class. In this study, an attempt is made to investigate the consumer preference on buying behaviour towards soft drinks. For this purpose, 300 sample respondents are selected from selected municipal corporations in Andhra Pradesh base on purposive sampling and collect data is analysed with the help of correlation and regression analysis. The results reveal that 54.56% of the observed variability in buying behaviour can be explained by the differences in both the independent variables namely product, price, place, promotion and remaining 45.5% of the variance in behaviour related to other variables.
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Nadanyiova, Margareta. "The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization." SHS Web of Conferences 92 (2021): 06024. http://dx.doi.org/10.1051/shsconf/20219206024.
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Research background: In the current era of globalization, corporate social responsibility has been gaining an increasing attention. By implementation CSR activities into their business strategy, companies can gain positive feedback from stakeholders including consumers and thus new competitive advantage. Creating positive attitude on CSR from the consumers that subsequently can influence their buying behaviour depends on many factors such as how the companies understand and perform their CSR initiatives and finally, how they communicate them to stakeholders. Purpose of the article: The main aim of the article is to determine the perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization. This includes the literature review on the issue and analysis focused on the perception of corporate social responsibility and its impact on consumer buying behaviour. Methods: General scientific methods were applied for the processing of the data as well as mathematical-statistical methods to evaluate the data collated from the results of the questionnaire survey and to statistical hypothesis testing. The secondary data for the analysis were obtained from scientific researches, statistical tables and professional publications. In order to determine the perception of corporate social responsibility and its impact on consumer buying behaviour, a questionnaire survey was conducted among Slovak consumers. Findings & Value added: Based on analysis and questionnaire survey results, measures for the efficient implementation of corporate social responsibility are proposed, and its benefits are highlighted, such as strengthening the company’s image, improving customer relationships, gaining their loyalty and competitive advantage.
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Chowdhury, Fairuz, and Melita Mehjabeen. "The Impact of Culture on Impulse Buying Behaviour." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (December 9, 2020): 71. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(71).
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Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015). Muruganantham and Bhakat (2013) state impulse buyers are influenced by several factors that could be either related to the shopping environment, shoppers' traits, situational factors, or cultural factors. Cultural aspects of impulse buying can help both practitioners and researchers to develop a better understanding of impulse buying (Muruganantham and Bhakat, 2013; Park and Choi, 2013; Kacen and Lee, 2008). Typically, the focus of marketers has been only on the individualism/collectivism or power distance dimensions at the cultural level (Zhang et al., 2010; Shoham et al., 2015); therefore consumer behavior researchers call for further research that includes several dimensions of Hofstede's cultural model which may reveal essential insights about the understanding of consumers' impulse buying behavior (Park and Choi, 2013; Shoham et al., 2015). This paper fulfills this gap and explores the impact of culture on impulse buying behavior in an emerging economy like Bangladesh. The study also expands the understanding of the insights gained by considering all six cultural dimensions of Hofstede, which has not been previously conducted in the context of an emerging economy. Bangladesh, with a GDP growth rate of more than 6% over the last decade along with an increasingly growing affluent middle-class consumers, has become a hotspot of global companies as more and more of these companies are expanding to the Bangladesh market. Thus marketers need to have some comprehension of the cultural context of the target market to formulate the right marketing strategies. Keywords: Impulse Buying Behaviour, Culture, Emerging Economy
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Atulkar, Sunil, and Bikrant Kesari. "Role of consumer traits and situational factors on impulse buying: does gender matter?" International Journal of Retail & Distribution Management 46, no. 4 (April 9, 2018): 386–405. http://dx.doi.org/10.1108/ijrdm-12-2016-0239.
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Purpose With the growing acceptance of organised retail in Central India, it is important to understand the impulse buying phenomenon and how it is influenced by consumer traits and situational factors. The purpose of this paper is to examine the combined effect of three consumer traits and four situational factors on impulsive buying. Design/methodology/approach Using confirmatory factor analysis and structural equation modelling (SmartPLS 2.0 software), responses from 417 hypermarket and supermarket consumers of Central India in the proposed research framework were analysed and validated. Findings The resulted values for the construct impulse buying tendency, shopping enjoyment tendency, materialism, person’s situation, motivational activities by retailers and product attributes show positive significant influences, whereas the construct store environment having relationship with impulse buying shows negative influence. Importantly, the findings also demonstrate that the gender moderates the relationship between various factors of consumer traits and situational factors with impulse buying. Research limitations/implications The study develops a research framework with three specific variables of consumer traits and four variables of situational factors, triggers impulse buying. Therefore, there is a need to incorporate some other variables, such as interpersonal influence, consumer involvement and consumption patterns, so that more affluent insights can be obtained. The study presents useful insights to retailers, academicians and researchers, regarding impulse buying behaviour of Indian consumers in a still developing organised retail sector in Central India. Originality/value The study focussed on the combined effect of consumer traits and situational factors on impulse buying for the first time in Central India, as earlier studies focussed on impulse buying behaviour at the USA and metro cities of India.