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Relevant bibliographies by topics / Consumers' preferences

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Academic literature on the topic 'Consumers' preferences'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Consumers' preferences"

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Rahardjo, Christopher Richie. "FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD." PERFORMA 1, no. 1 (2016): 32–43. https://doi.org/10.37715/jp.v1i1.106.

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Consumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferences in selecting frozen food products in west Surabaya; 2) the influence of these factors on consumer preferences in selecting frozen food products; and 3) the implementation of consumer preference factor on Indotaste's products. This research is a qualitative research with survey and interview as data collec

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Liu, Tianqi, Junwei Wang, Yumeng Feng, and Weisong Mu. "Predizione della preferenza degli attributi dei consumatori cinesi per l'uva da tavola." Italian Journal of Food Science 35, no. 4 (2023): 147–58. http://dx.doi.org/10.15586/ijfs.v35i4.2333.

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This paper aims to understand intrinsic attribute preferences of Chinese consumers for table grapes, analyze the influencing factors, and build consumer preference prediction models. In this study, 4324 consumers from various regions of China were investigated. We analyzed consumer preferences and the influencing factors. Finally, binary logistic regression was used to construct prediction models of consumers’ intrinsic attribute preferences for table grapes. The results showed that grapes popular with Chinese consumers had fixed characteristics, including moderate size, spherical or near-sphe

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Wang, Yan, Jian-tao Zhou, and Hong-yan Tan. "CC-PSM: A Preference-Aware Selection Model for Cloud Service Based on Consumer Community." Mathematical Problems in Engineering 2015 (2015): 1–13. http://dx.doi.org/10.1155/2015/170656.

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In order to give full consideration to the consumer’s personal preference in cloud service selection strategies and improve the credibility of service prediction, a preference-aware cloud service selection model based on consumer community (CC-PSM) is presented in this work. The objective of CC-PSM is to select a service meeting a target consumer’s demands and preference. Firstly, the correlation between cloud consumers from a bipartite network for service selection is mined to compute the preference similarity between them. Secondly, an improved hierarchical clustering algorithm is designed t

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Romadhon, Julkhaidar, Muhammad Yazid, Andy Mulyana, and Yunita. "Social demographic factors influencing consumer's preferences on rice attributes in Indonesia: a multinomial logistic approach." Potravinarstvo Slovak Journal of Food Sciences 15 (March 28, 2021): 235–44. http://dx.doi.org/10.5219/1526.

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This study assessed factors influencing consumer's preferences on rice attributes in Indonesia using data collected from a sample of 329 consumers in South Sumatra Province in Indonesia. This study used two variables such as independent variables and dependent variables. Independent variables as a predictor of attributes of consumer preferences include social-demographic variables. On another side, dependent variables include attributes of rice-based on the preferences of the consumer. Social demographic factors such as gender, age, number of families, occupation, education, and income are men

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Filipas, Ana Marija, Nenad Vretenar, and Ivan Prudky. "DECISION TREES DO NOT LIE: CURIOSITIES IN PREFERENCES OF CROATIAN ONLINE CONSUMERS." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 41, no. 1 (2023): 157–81. http://dx.doi.org/10.18045/zbefri.2023.1.157.

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Understanding consumers’ preferences has always been important for economic theory and for business practitioners in operations management, supply chain management, marketing, etc. While preferences are often considered stable in simplified theoretical modelling, this is not the case in real-world decision-making. Therefore, it is crucial to understand consumers’ preferences when a market disruption occurs. This research aims to recognise consumers’ preferences with respect to online shopping after the COVID-19 outbreak hit markets. To this purpose, we conducted an empirical study among Croati

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Zhan, Jintao, Yubei Ma, Pengcheng Deng, Yinqiu Li, Meng Xu, and Hang Xiong. "Designing enhanced labeling information to increase consumer willingness to pay for genetically modified foods." British Food Journal 123, no. 1 (2020): 405–18. http://dx.doi.org/10.1108/bfj-08-2019-0637.

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PurposeThe regulations for qualitative genetically modified (GM) food labeling do not effectively eliminate the information asymmetries pertaining to the consumption of GM products. China's GM food labeling law requires the presentation of certain categories of GM products on GMO labels on packages. Such information is invaluable for understanding whether the disclosure of more information on GM foods can help alleviate information asymmetry while reducing consumer fear and risk perceptions of GM foods, and thus cause changes in their behaviors. The purpose of this paper is to explore the hete

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Miškolci, Simona. "Consumer preferences and willingness to pay for the health aspects of food." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 4 (2011): 167–76. http://dx.doi.org/10.11118/actaun201159040167.

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Agri-food systems in the Czech Republic are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. Having established a general framework for the analysis of food choice and quality perception, second part of the paper gives overview of results of stated preference evaluation studies conducted in the Czech Republic. The objective of secondary data analysis is to evaluate consumer preferences and willingness to pay for the food quality with the special atten

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Oliveira, Gabriela D., and Luis C. Dias. "Influence of Demographics on Consumer Preferences for Alternative Fuel Vehicles: A Review of Choice Modelling Studies and a Study in Portugal." Energies 12, no. 2 (2019): 318. http://dx.doi.org/10.3390/en12020318.

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The significant energy consumed by road transportation and the difficult market penetration of Alternative Fuel Vehicles (AFVs) has led to a substantial body of research aiming to understand consumer preferences and future demand for AFVs. The individual characteristics of consumers are one of the explanatory factors of these preferences. In this context, the main purpose of this work is to present a comprehensive state-of-the-art review of how consumer demographics influence their preferences concerning AFVs. This review focuses on papers that applied Choice Modelling techniques to elicit ind

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Peng, Liangui, Ying Li, and Hui Yu. "Effects of Dual Credit Policy and Consumer Preferences on Production Decisions in Automobile Supply Chain." Sustainability 13, no. 11 (2021): 5821. http://dx.doi.org/10.3390/su13115821.

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New energy vehicles have a significant advantage in energy saving and environmental pollution reduction in the transportation industry; however, they are still at a disadvantage in the market competition. The Chinese government has introduced lots of policy measures to promote the mass adoption of new energy vehicles (NEVs), specifically the dual credit policy. Moreover, consumer’s preferences are vital factors in their purchase decision making. This study focuses on the production decisions of automobile manufacturers under the decentralized and centralized supply chain, considering the facto

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Chen, Chun-Wei. "A Feasibility Discussion: Is ML Suitable for Predicting Sustainable Patterns in Consumer Product Preferences?" Sustainability 15, no. 5 (2023): 3983. http://dx.doi.org/10.3390/su15053983.

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In the era when product design must meet the needs of consumers, the products preferred by consumers are an important source of design creativity and design reference for product designers to design products. Therefore, how to effectively grasp the products that consumers prefer has become an important issue for product designers. In order to allow designers to have more convenient and accurate consumer preference product prediction tools, this study proposed machine learning (ML) to analyze and predict sustainable patterns in consumer product preferences and conducted a feasibility study on t

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Dissertations / Theses on the topic "Consumers' preferences"

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Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed quest

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Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.

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Cestre, Ghislaine. "Assessing consumer preferences in the context of new product diffusion." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=70256.

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The possibility for different kinds of adopters, along Rogers' (1962) categorization, to display different preference patterns regarding a product's features, is investigated. The moderating role of diffusion-related variables, namely a product's newness and the extent of interpersonal communication, is assessed.<br>It is hypothesized that a respondent's evaluation of product descriptions can be influenced by the diffusion context which characterizes them. An attempt is made to show that such a context can be used to elicit different "best product" alternatives for different stages of the adop

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Ahmadov, Vugar. "Consumer preferences for differentiated food products." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/v_ahmadov_042508.pdf.

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Love, Edwin. "Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/8833.

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Metz, Marilyn. "Typography preferences of consumers over 50, preferences of consumers age 50+ for typography of product instruction labels." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ30338.pdf.

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Newholm, Terry. "Understanding the ethical consumer : employing a frame of bounded rationality." n.p, 1999. http://ethos.bl.uk/.

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Chan, Wai-hing. "Persistent preferences : effects of freedom to choose on subsequent choices /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20CHAN.

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Markosyan, Armenak. "Essays in modeling individual preferences." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Summer2009/a_markosyan_061909.pdf.

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Books on the topic "Consumers' preferences"

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Bridges, D. S. Representations of preferences orderings. Springer, 1995.

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Cherchye, Laurens. The revealed preference approach to collective consumption behavior: Testing, recovery and welfare analysis. IZA, 2007.

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Prendergast, Canice. Consumers and agency problems. National Bureau of Economic Research, 2001.

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Papadopoulos, N. G. A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan. Marketing Science Institute, 2000.

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Papadopoulos, N. G. A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan. Marketing Science Institute, 2000.

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W, McLaughlin Edward, Cornell University. Food Industry Management Home Study Program., and International Dairy-Deli-Bakery Association, eds. Supermarket bakery consumers: Attitudes, preferences & behaviors. IDDA, 1994.

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Fischer, Wolfgang Chr. Buy Australian made. Dept. of Economics, James Cook University of North Queensland, 1995.

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I, Newman Bruce, and Gross Barbara L. 1955-, eds. Consumption values and market choices: Theory and applications. South-Western Pub., 1991.

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Park, C. Whan. Choosing what I want versus rejecting what I don't want: An application of decision framing to product option choice decisions. Marketing Science Institute, 1999.

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Lürssen, Jürgen. Produktwissen und Kaufentscheidung: Einbeziehung des Produktwissens bei der Analyse von Kaufentscheidungen mit der Information-Display-Matrix. P. Lang, 1989.

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Book chapters on the topic "Consumers' preferences"

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Laganà, Valentina Rosa, Donatella Di Gregorio, and Agata Nicolosi. "Bergamot Food Products: Consumers Preferences." In Lecture Notes in Networks and Systems. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-74672-7_6.

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Pettigrew, S. "Older Consumers’ Customer Service Preferences." In The Silver Market Phenomenon. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-75331-5_17.

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Wang, Yacan, Xiaoyu Yin, Qianqian Du, Siqi Jia, Yunhan Xie, and Siyuan He. "Consumers’ Green Preferences for Remanufactured Products." In Communications in Computer and Information Science. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-2396-6_32.

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Mazzalovo, Gérald. "Consumers’ Preferences for the Four Lines." In Brand Aesthetics. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137025609_12.

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Goram, Mandy, Tobias Dehling, Felix Morsbach, and Ali Sunyaev. "Human-Centered Design for Data-Sparse Tailored Privacy Information Provision." In Human Factors in Privacy Research. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-28643-8_14.

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AbstractOne way to reduce privacy risks for consumers when using the internet is to inform them better about the privacy practices they will encounter. Tailored privacy information provision could outperform the current practice where information system providers do not much more than posting unwieldy privacy notices. Paradoxically, this would require additional collection of data about consumers’ privacy preferences—which constitute themselves sensitive information so that sharing them may expose consumers to additional privacy risks. This chapter presents insights on how this paradoxical int

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Sattari, Setayesh, Tim Foster, Kaveh Peighambari, and Arash Kordestani. "Preferences of Young News Consumers: A Conjoint Analysis." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_216.

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Decrop, Alain, and Valérie Boembeke. "The Importance of Quality Labels in Consumers’ Preferences." In Co-Creation and Well-Being in Tourism. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-44108-5_7.

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DeCanio, Stephen J. "The Representation of Consumers’ Preferences and Market Demand." In Economic Models of Climate Change. Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230509467_2.

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Pesqueira, Antonio, Andréia de Bem Machado, and Maria José Sousa. "Preferences and Selection of Vaccines by Healthcare Consumers." In Healthcare Informatics Innovation Post COVID-19 Pandemic. Auerbach Publications, 2025. https://doi.org/10.1201/9781003485629-9.

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O’Cathain, Alicia, and Phil Shackley. "Using Conjoint Analysis and Willingness to Pay to Determine Consumers’ Preferences for Health Care." In Researching Health Care Consumers. Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-1-137-26652-1_5.

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Conference papers on the topic "Consumers' preferences"

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Mihaleva, Hristina, and Svetla Atanasova. "CURRENT EMPIRICAL RESEARCH ON THE TRADE PREFERENCES OF THE BULGARIAN CONSUMER." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/gs04.41.

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{The main point of departure in the present scientific and practical study is the assumption that consumer preferences change under the pressure of a number of influencing factors with different strengths and in different directions. The research carried out in the analyzed direction shows that for centuries the products intended for exchange were developed and produced mainly to order and for precisely defined users. In this way, manufacturers have taken into account the individual preferences and wishes of their users and satisfied them as fully as possible. The Industrial Revolution signifi

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Hou, Yingjie, Peng Guo, and Jing Zhao. "The Eco-Label Strategy of Green Manufacture Under the Influence of Consumers' Intrinsic Preferences." In 2024 IEEE International Conference on Systems, Man, and Cybernetics (SMC). IEEE, 2024. https://doi.org/10.1109/smc54092.2024.10831988.

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Murro, Rocco. "SUSTAINABLE CITIES AND GREEN BUILDINGS VALUATION: THE APPLICATION OF DISCRETE CHOICE EXPERIMENTS IN PROPERTY APPRAISAL." In SGEM International Multidisciplinary Scientific GeoConference. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024v/6.2/s26.46.

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For the purpose of achieving a sustainable city, there has been a significant increase in the construction of green buildings in recent years. Since these are properties with characteristics that differ from those of ordinary buildings and, therefore, few transactions of comparable properties can be collected in the market area in which they are located, it is very difficult to apply the Revealed Preference Methods for green buildings appraisal. These cases produce the same conditions common to industrial products, where it is necessary to estimate goods that have never been traded previously

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Egorov, M. G. "Analysis of consumer preferences of semi-smoked sausages." In Agrobiotechnology-2021. Publishing house RGAU-MSHA, 2021. http://dx.doi.org/10.26897/978-5-9675-1855-3-2021-248.

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The article represents the results of a sociological survey of consumers of semi-smoked sausage products, including the target consumer, the nomenclature of indicators of consumer preferences and the determination of the importance of indicators of semi-smoked sausage products for consumers.

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Dunbar, Samuel, and Scott Ferguson. "The Impact of Consumer Preference Distributions on Dynamic Electricity Pricing for Residential Demand Response." In ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-98219.

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Abstract Demand Response (DR) is the adjustment of consumer electricity demand through the deployment of one or more strategies, e.g. direct load control, policy implementation, dynamic pricing, or other economic incentives. Widespread implementation of DR is a promising solution for addressing energy challenges such as the integration of intermittent renewable energy resources, reducing capacity cost, and improving grid reliability. Understanding residential consumer preferences for shifting product usage and how these preferences are distributed amongst a population are key to predicting the

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Moreno-Quispe, Luz Arelis, Luis Alfredo Espinoza-Espinoza, and Anthony Paul Tavara-Ramos. "Preferences of sports tourism consumers." In Journal of Human Sport and Exercise - 2020 - Summer Conferences of Sports Science. Universidad de Alicante, 2020. http://dx.doi.org/10.14198/jhse.2020.15.proc4.43.

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Borgers, Aloys, Pauline Van den Berg, and Willem Van Laarhoven. "Consumers’ preferences regarding department stores." In 24th Annual European Real Estate Society Conference. European Real Estate Society, 2017. http://dx.doi.org/10.15396/eres2017_54.

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Ohshima, Kentarou, and Hideki Aoyama. "Design Emerging System by Applying Consumer’s Preference to Designer’s Idea." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28199.

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In recent years, aesthetic design is given increasing importance in the development of products industry with the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to use and function. Effective techniques enabling design creation based on consumer preference and needs are indispensable. This study thus aims to construct a design support system which can identify various consumer needs and provide ideas to the designer at an early stage in the design process. In the identification of the consumer prefere

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Reitano, Matilde, Gaetano Chinnici, Salvatore Bracco, Roberta Selvaggi, and Biagio Pecorino. "THE CRAFT BEER - AN APPRECIATED SUSTAINABLE BEVERAGE." In 23rd SGEM International Multidisciplinary Scientific GeoConference 2023. STEF92 Technology, 2023. http://dx.doi.org/10.5593/sgem2023v/6.2/s25.48.

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This study aims to provide an overview of the craft beer industry and consumption in order to identify consumer preferences. More specifically, it aims to identify a target group of consumers and their willingness to pay (WTP) for craft beer and to enrich knowledge about consumer preferences and the product attributes that influence these preferences. Data were collected through a questionnaire completed by 231 participants. To evaluate the WTP for a 0.33 cl craft beer, they were asked to choose from five price levels starting from �> 3 and less than 4 euro� with an increase of 1 euro for e

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Yoshida, Keisuke, Masaki Inoue, and Takeshi Hatanaka. "Community Energy Management Reflecting Consumers' Preferences: Preference-Independent Control System Design." In 2019 18th European Control Conference (ECC). IEEE, 2019. http://dx.doi.org/10.23919/ecc.2019.8795928.

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Reports on the topic "Consumers' preferences"

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Shephard, Arlesa, Sanjukta Pookulangara, Tammy Kinley, and Bharath Josiam. Comparing shopping channel preferences: Hispanic and Caucasian consumers. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-525.

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Oorlog, Katie, and Amrut Sadachar. Globally-Sourced or American-Made Apparel: Post-election Consumers' Preferences. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1910.

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Chang, Hyo Jung Julie, Jennifer Yurchisin, and Su-Jeong Hwang Hwang Shin. An Examination of Elderly Female Consumers' Body Shapes, Activewear Preferences and Exercise Behavior. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.9481.

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Sadachar, Amrut, and Swagata Chakraborty. Investigating the Role of Western Acculturation, Ethnocentrism, and Consumer Cosmopolitanism in Predicting Preferences for Apparel Brands Among Indian Consumers. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8442.

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Staton, Skyla, and Cynthia Istook. Self-Perceptions of Plus-Size Consumers and the Effect on Fashion and Fit Preferences. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1348.

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Kroft, Kory, Jean-William Laliberté, René Leal Vizcaíno, and Matthew J. Notowidigdo. Efficiency and Incidence of Taxation with Free Entry and Love-of-Variety. Banco de México, 2023. http://dx.doi.org/10.36095/banxico/di.2023.20.

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We develop a theory of commodity taxation featuring imperfect competition along with love-of- variety preferences and endogenous firm entry and exit, and we derive new formulas for the efficiency and pass-through of specific and ad valorem taxes. These formulas unify existing canonical ones and feature a new term capturing the effect of variety on consumer surplus. Intuitively, if taxes reduce product varieties in the market, then the impact on social welfare depends on how much consumers value variety. As a proof-of-concept, we use the theoretical formulas to identify love-of variety preferen

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McMullen, Larry. Sensory Preferences of Consumers for High pH, Low pH Commodity Pork Loins and Berkshire Pork Loins. Iowa State University, 2006. http://dx.doi.org/10.31274/ans_air-180814-986.

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Hertel, Thomas, and Padma Swaminathan. Introducing Monopolistic Competition into the GTAP Model. GTAP Technical Paper, 2000. http://dx.doi.org/10.21642/gtap.tp06.

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This technical paper documents one approach to incorporating monopolistic competition into the GTAP model. In this framework, consumer preferences are heterogeneous, leading to an apparent "love of variety" in the aggregate utility function for each region. The more heterogeneous are preferences, the smaller the elasticity of substitution in the aggregate utility function, and the greater the value placed on the addition of new varieties. The same is true for firms, which experience lower unit costs for differentiated, intermediate inputs, as the number of varieties on offer increases. In orde

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Pasimeni, Francesco, and Tommaso Ciarli. Reducing environmental impact through shared ownership: A model of consumer behaviour. UNU-MERIT, 2023. http://dx.doi.org/10.53330/bxen6934.

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We propose a simple model to study the conditions under which consumers prefer to purchase a good in coalition rather than individually. To identify those conditions, we study the full parameter space that defines the characteristics and preferences of heterogeneous consumers, the characteristics of the good, and the characteristics of a public service that offers the same services as the good. We find that shared ownership emerges only under niche conditions, for relatively lower income consumers with relatively higher demand. Furthermore, shared ownership is more likely to emerge if the shar

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Just, David, and Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, 2016. http://dx.doi.org/10.32747/2016.7600039.bard.

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Abstract The debate about whether to reduce import barriers on fresh produce in order to decrease the cost of living and increase welfare or to continue protecting the local agricultural sector by imposing import duties on fresh vegetables and fruits has been part of the Israeli and the US political dialog. The alternative of building a strong local brand that will direct patriotic feelings to support of the agricultural sector has been previously discussed in the literature as a non-tax barrier to global competition. The motivation of consumers to pay more for local fresh fruits and vegetable

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