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Dissertations / Theses on the topic 'Consumers' preferences'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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2

Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed quest

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3

Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.

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4

Cestre, Ghislaine. "Assessing consumer preferences in the context of new product diffusion." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=70256.

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The possibility for different kinds of adopters, along Rogers' (1962) categorization, to display different preference patterns regarding a product's features, is investigated. The moderating role of diffusion-related variables, namely a product's newness and the extent of interpersonal communication, is assessed.<br>It is hypothesized that a respondent's evaluation of product descriptions can be influenced by the diffusion context which characterizes them. An attempt is made to show that such a context can be used to elicit different "best product" alternatives for different stages of the adop

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5

Ahmadov, Vugar. "Consumer preferences for differentiated food products." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/v_ahmadov_042508.pdf.

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6

Love, Edwin. "Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/8833.

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7

Metz, Marilyn. "Typography preferences of consumers over 50, preferences of consumers age 50+ for typography of product instruction labels." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ30338.pdf.

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8

Newholm, Terry. "Understanding the ethical consumer : employing a frame of bounded rationality." n.p, 1999. http://ethos.bl.uk/.

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9

Chan, Wai-hing. "Persistent preferences : effects of freedom to choose on subsequent choices /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20CHAN.

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10

Markosyan, Armenak. "Essays in modeling individual preferences." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Summer2009/a_markosyan_061909.pdf.

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11

Chow, Wo-lap. "Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria." [Hong Kong] : University of Hong Kong, 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302322.

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12

Goss, Robert Justin. "Spinning Fantasies into Consumer Attitudes: A Fantasy Realization Perspective of Attitude Formation." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/goss/GossR0506.pdf.

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Fantasy Realization Theory (Oettingen 1996) states that people can dwell on their negative reality, fantasize about a positive future, or mentally compare each. When individuals mentally compare, commitment to the goal of achieving their fantasy is influenced by expectations for goal attainability. Consistent with the attitude literature, such expectations can be influenced by the quality of arguments within an advertisement. Merging these ideas, we predicted and found that participants' attitudes toward purchasing a car were influenced by the quality of arguments presented in an advertisement

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13

Hur, Youngjin. "Determinants of sport website acceptance : an application and extension of the technology acceptance model." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/y_hur_072707.pdf.

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14

Njite, David. "Examining brand associations that influence consumers' restaurant preferences." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1133251880.

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15

Knutsson, Erika. "Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-49179.

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It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. There are many advantages with bundling for consumers, as bundles often are offered at a reduced price and provide convenience and reduced risk. But there are also major drawbacks, for example reduced freedom of choice and increased risk of over-consumption. In the present study, the general aim is to increase the understanding of how consumers’ percei

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16

Meiklejohn, David. "Shopper's attitude to green consumerism." Title page, contents and abstract only, 1992. http://web4.library.adelaide.edu.au/theses/09ENV/09envm512.pdf.

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17

Lo, Yee-ping Kenneth. "The local optical market : the next challenge for Hong Kong suppliers /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14724042.

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18

ALVINO, Letizia. "Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics." Doctoral thesis, Università degli studi del Molise, 2018. http://hdl.handle.net/11695/83721.

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La presente tesi di dottorato è indirizzata allo studio di una nuova disciplina nata dall’unione di Marketing, Psicologia e Neuroscienze, anche nota come Consumer Neuroscience. La tesi si focalizza sulle esistenti e potenziali cause che identificano, definiscono e influenzano il processo decisionale e il comportamento di acquisto. La tesi mira a contribuire sia agli aspetti teorici che a quelli pratici nel campo di studi della Consumer Neuroscience. La tesi è costituita da un esame della letteratura e una ricerca qualitativa. L’analisi della letteratura mira a stabilire i benefici e i risul

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19

Shaw, Katherine Anne. "Visual merchandising : the effects of store image and store design on the female consumer decision process /." View online, 2004. http://repository.eiu.edu/theses/docs/32211131200578.pdf.

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20

Guo, Ting. "Differences in income and consumer expenditure patterns between foreign and American graduate students at Virginia Polytechnic Institute and State University." Thesis, This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-08142009-040421/.

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21

Berning, Joshua Paul. "Shelf label nutrition information consumer preferences and behavior /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/j_berning_042208.pdf.

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22

SALMI, MILLA. "Social or environmental labelling- Consumers’ knowledge, attitudes and preferences." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18012.

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Social or environmental labelling- Consumers’ knowledge, attitudes and preferencesEngelska nyckelord: labelling, social or environmental labelling, eco-labelling, sustainability, transparency, fashion consumer, visual/verbal communication, consumer buying behaviour, green consumerism.Sammanfattning på engelska: In the recent years the Swedish fashion retailers have increased their range of various social or environmental labels on their garments which in return has created confusion amongst the fashion consumers. Currently, there are approximately fourteen different third-party labelling stand

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23

Ho, Chi-wan Nelson. "Factors affecting one's health care choice /." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20897583.

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24

Sinclair, Jillian L. "A comparison of material preferences by chocolatiers and consumers /." Online version of thesis, 2007. http://hdl.handle.net/1850/3932.

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25

Lin, Pin-Wuan. "The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4577.

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Thesis (M.S.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 8, 2007) Vita. Includes bibliographical references.

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26

Tang, Yangyi. "The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brands." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/818.

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Many marketers choose to position their brands as underdogs instead of top dogs in the marketplace. Research shows that underdog positioning may help marketers to create competitive advantages, although when and why consumers respond favorability to such positioning strategy is not fully understood. While a handful of studies found that underdog positioning is more effective than top-dog positioning for certain types of brands or consumers, little is known about how consumers'psychological state may influence their responses to underdog positioning. Existing literature on underdog positioning

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27

Cuellar, Jose. "Mexican consumer preferences for biotechnology and retail food outlets." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Thesis/Fall2004/J%5FCuellar%5F121704.pdf.

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28

Karthikeyan, Sundarraj. "An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20856.

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The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper midd

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29

Baldwin, Elizabeth. "Modelling preferences in economics." Thesis, University of Oxford, 2014. https://ora.ox.ac.uk/objects/uuid:8abebfd3-58df-4223-83b8-ce2f43b5dc90.

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This thesis considers the economics of preferences in two different contexts. First it examines damages from climate change. I argue that our ignorance of the welfare implications of higher levels of warming, as well as scientific uncertainty in precisely what might trigger these scenarios, imply that our tastes and beliefs are incomplete (in the sense of Galaabaatar and Karni, 2013). That is, there are many 'plausible' ways to evaluate a given scenario. In Chapter 1, then, I develop this theory, and use it to formally separate climate impacts into three sorts: those understood well, those und

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30

Hunt, David M. "A consumer perspective on mass customization." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4439.

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Thesis (Ph.D.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 27, 2007) Vita. Includes bibliographical references.

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31

Neely-Barnes, Susan L. "Consumer choice in developmental disability services : assessing the impact on quality of life indicators /." Thesis, Connect to this title online; UW restricted, 2005. http://hdl.handle.net/1773/8135.

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32

Molise, Puseletso Bridget. "Consumer decision-making styles for Zambian generation X urban females." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97348.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and Kendall (1986) to measure the characteristics of various shopping styles. Out of 300 self-administered questionnaires distributed, 180 were used for data analysis. The Cronbach Alpha coefficients confirmed the reliability of the CSI scale on 7 out of 8 decision-making styles that could be associated

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33

Crafford, Sharon. "Kriteria vir 'n opleidingsprogram vir die opleier/voorligter van voedselverbruikers in private huishoudings." Thesis, Cape Technikon, 1993. http://hdl.handle.net/20.500.11838/1919.

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Thesis (Masters Diploma (Technology) -- Cape Technikon, Cape Town, 1993<br>This research was undertaken in order to investigate the problems relating to consumers' food buying practice in respect of private households, since it is clear that high food prices are one of the major causes of a decline in the quality of life of the family. The researcher's involvement in Home Economics education and specifically consumerism and in post-school education prompted the hypothesis that training for responsible buying practice may afford a solution to the problem of buying practice in resp

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34

Li, Pu. "Customer relationship management : a research framework for investigating how customers' detailed preferences are learned and recorded /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?ISMT%202005%20LI.

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35

Park, Seong Yong. "Modeling dynamic choice behavior : empirical analysis using multinomial logit and multiperiod multinomial probit models /." Thesis, Connect to this title online; UW restricted, 1996. http://hdl.handle.net/1773/8727.

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36

Lampi, Elina. "Individual preferences, choices, and risk perceptions - survey based evidence /." Göteborg : University of Gothenburg, 2008. http://catalog.hathitrust.org/api/volumes/oclc/235948582.html.

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37

Swaney-Stueve, Marianne. "Descriptive analysis by children, inexperienced and experienced adults, and comparisons among the groups /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3036863.

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38

Chien, Yung-hsin. "Probabilistic preference modeling /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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39

Xu, Xin. "The strategic impacts of ICT service innovation on consumers /." View abstract or full-text, 2007. http://library.ust.hk/cgi/db/thesis.pl?ISMT%202007%20XU.

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40

Chun-Hsiung, Jim Chang. "The different perceptions toward hybrid vehicles between United States and China." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3208.

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41

Metz, Marilyn. "Preferences of consumers age 50+ for typography of product instruction labels." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=42096.

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Fifty well-educated consumers over 50 years of age selected print variables within the safety zone for optimal print presentation. A Typography Variable Score (TVScore) matrix based on deviations from optimal print was developed in order to provide a means of assessing consumer product instruction labels. There was a significant correlation between the TVScore and participants' ratings of ease of reading and attractiveness of 40 product instruction labels presented. A modified Miscue Analysis procedure was developed and used to assess the influence of typography on the ease of reading of label

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42

Wyma, Louise. "Consumers' preferences for private and national brand food products / L. Wyma." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4926.

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Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is virtually no difference between the contents of food products in the majority of private and national brands. Private brands are usually cheaper than national brands. Previous research indicated consumers’ preferences for private and national brand food products to differ between various products and in different regions. Objective: The aim of this study was thus to determine the

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43

Hsiao, Chin-Fen. "Exploring the China apparel market : analysis of consumer's evaluative criteria, perceptions, and apparel expenditures by demographic variables /." free to MU campus, to others for purchase, 1996. http://wwwlib.umi.com/cr/mo/fullcit?p9812956.

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44

Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.

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45

Bai, Junfei. "Consumers' preferences for dairy products in alternative food store formats in China." Online access for everyone, 2006. http://www.dissertations.wsu.edu/Dissertations/Fall2006/j_bai_120106.pdf.

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46

Alinvi, Fatima, and Maira Babri. "Customers' Preferences of Insurance Services : How could insurance companies enhance their ability of meeting the constant changes in customers’ preferences in an increasingly competitive environment?" Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1531.

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<p>With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance their ability of meeting the constant changes in customers’ preferences in an increasingly competitive environment. In order to conduct this study, we have used a qualitative research strategy to gain a better understanding of young customers’ preferences about the services provided by insurance companies. Based on these preferences we provide useful suggestions for insurance companies. Existing theory suggests that customers change their preferences

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47

Li, Wei. "Consumption motivations underlying ownership effect in brand extensions." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38747236.

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48

Hatter, Sandra L. "You are what you buy?" Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/53715.

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The basic purpose of this study was to discover through the use of a projective technique whether the brand purchased by a consumer affects others' perceptions of her image. Several theoretical concepts formed the basis for this study. An understanding of the theory behind symbols was needed in order to understand the way in which products and brands can become symbols for consumers. Product and self-image theories help to explain the relationship between the two images and how congruency between the two can affect consumers' perceptions. The concept of culture was introduced as an added varia

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49

Trisna, Sugiapto. "Effects of buyer knowledge on the perceived importance of purchasing decision factors /." 1999. http://arrow.unisa.edu.au:8081/1959.8/85138.

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50

Manning, Nicola. "Physical, sensory and consumer analysis of pear genotypes among South African consumers and preference of appearance among European consumers." Thesis, 2009. http://hdl.handle.net/10019.1/2442.

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Thesis (Msc Food Sc (Food Science))--University of Stellenbosch, 2009.<br>The aim of this research project was to determine the preference of pear appearance and taste among South African pear consumers using descriptive sensory analysis, consumer preference and physical maturity measurements. The preference of external pear appearance among European consumers was also established. The Agricultural Research Council (ARC) Infruitec-Nietvoorbij, South Africa, aims to breed new cultivars with a local as well as export market potential. They are focused on a range of blushed cultivars from ea

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