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Dissertations / Theses on the topic 'Consumers' preferences'

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Published: 4 June 2021
Last updated: 29 July 2024

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1

Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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2

Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
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3

Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.

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4

Cestre, Ghislaine. "Assessing consumer preferences in the context of new product diffusion." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=70256.

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The possibility for different kinds of adopters, along Rogers' (1962) categorization, to display different preference patterns regarding a product's features, is investigated. The moderating role of diffusion-related variables, namely a product's newness and the extent of interpersonal communication, is assessed.
It is hypothesized that a respondent's evaluation of product descriptions can be influenced by the diffusion context which characterizes them. An attempt is made to show that such a context can be used to elicit different "best product" alternatives for different stages of the adoption curve and, prior to market introduction, can help predict time-dependent changes to be made to the product's features as adoption takes place.
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5

Ahmadov, Vugar. "Consumer preferences for differentiated food products." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/v_ahmadov_042508.pdf.

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6

Love, Edwin. "Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/8833.

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7

Metz, Marilyn. "Typography preferences of consumers over 50, preferences of consumers age 50+ for typography of product instruction labels." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ30338.pdf.

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8

Newholm, Terry. "Understanding the ethical consumer : employing a frame of bounded rationality." n.p, 1999. http://ethos.bl.uk/.

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9

Chan, Wai-hing. "Persistent preferences : effects of freedom to choose on subsequent choices /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20CHAN.

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10

Markosyan, Armenak. "Essays in modeling individual preferences." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Summer2009/a_markosyan_061909.pdf.

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11

Chow, Wo-lap. "Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria." [Hong Kong] : University of Hong Kong, 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302322.

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12

Goss, Robert Justin. "Spinning Fantasies into Consumer Attitudes: A Fantasy Realization Perspective of Attitude Formation." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/goss/GossR0506.pdf.

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Fantasy Realization Theory (Oettingen 1996) states that people can dwell on their negative reality, fantasize about a positive future, or mentally compare each. When individuals mentally compare, commitment to the goal of achieving their fantasy is influenced by expectations for goal attainability. Consistent with the attitude literature, such expectations can be influenced by the quality of arguments within an advertisement. Merging these ideas, we predicted and found that participants' attitudes toward purchasing a car were influenced by the quality of arguments presented in an advertisement for a car dealership, but only if they mentally compared fantasies and reality.
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13

Hur, Youngjin. "Determinants of sport website acceptance : an application and extension of the technology acceptance model." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/y_hur_072707.pdf.

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14

Njite, David. "Examining brand associations that influence consumers' restaurant preferences." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1133251880.

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15

Knutsson, Erika. "Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-49179.

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It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. There are many advantages with bundling for consumers, as bundles often are offered at a reduced price and provide convenience and reduced risk. But there are also major drawbacks, for example reduced freedom of choice and increased risk of over-consumption. In the present study, the general aim is to increase the understanding of how consumers’ perceive bundle value. To achieve this, focus is turned to bundle composition, more specifically the complementarity between bundle products, as a source of value for consumers. By exploring what complementarity is, how it influences consumer preferences for and satisfaction with bundles and how it interacts with bundle discount insights about the overall value of bundles for consumers is gained. In five scenario-based experiments, the influence of different kinds and different degrees of complementarity on consumers’ perceptions of bundle value is studied and compared to evaluations of separate products. The results show that bundles generally are not preferred over separate products and that they only exceptionally provide more satisfaction. However, the results also highlight the influence of bundle composition on consumer evaluations. Generally, bundle complementarity has a positive effect on preferences and satisfaction, especially when combined with a discount. The results also illustrates that complementarity is a multifaceted concept. Many kinds of relations between bundle products are considered complementary and the degree of complementarity may vary within and between different types of complementarity. Based on the results it is suggested that the notion of complementarity is closely related to consumers’ everyday practices and the value bundles provides in use. When consumers understand the value that bundle products provide in use, the perceived complementarity increases and preferences and satisfaction is positively influenced. It is suggested that bundling can be used as a strategic tool by companies to increase value for customers. By considering their customers’ needs and practices companies can compose bundles that are perceived as complementary and offer value-in-use.
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16

Meiklejohn, David. "Shopper's attitude to green consumerism." Title page, contents and abstract only, 1992. http://web4.library.adelaide.edu.au/theses/09ENV/09envm512.pdf.

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17

Lo, Yee-ping Kenneth. "The local optical market : the next challenge for Hong Kong suppliers /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14724042.

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18

ALVINO, Letizia. "Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics." Doctoral thesis, Università degli studi del Molise, 2018. http://hdl.handle.net/11695/83721.

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La presente tesi di dottorato è indirizzata allo studio di una nuova disciplina nata dall’unione di Marketing, Psicologia e Neuroscienze, anche nota come Consumer Neuroscience. La tesi si focalizza sulle esistenti e potenziali cause che identificano, definiscono e influenzano il processo decisionale e il comportamento di acquisto. La tesi mira a contribuire sia agli aspetti teorici che a quelli pratici nel campo di studi della Consumer Neuroscience. La tesi è costituita da un esame della letteratura e una ricerca qualitativa. L’analisi della letteratura mira a stabilire i benefici e i risultati ottenuti nel campo del Consumer Neuroscience. L’analisi ha inoltre l’ulteriore obiettivo di identificare e analizzare gli esistenti e potenziali problemi legati all’utilizzo delle tecniche di neuroimaging in Marketing. L’analisi qualitativa ha invece lo scopo di studiare i processi cognitivi e neuronali alla base delle preferenze e i comportamenti d’acquisto dei consumatori durante una “reale esperienza di prodotto”. A tale fine, due studi sono stati condotti utilizzando l'elettroencefalogramma (EEG) per misurare l'attività cerebrale dei partecipanti e le loro preferenze. • Studio 1: l’esperimento si basa su un approccio del tutto sperimentale. L’attività celebrale e le preferenze dei partecipanti per quattro vini sono stati misurati durante l'“esperienza di prodotto” (degustazione dei vini). Lo studio è anche una replica concettuale dell'esperimento Boksem and Smidts (2015); i quali hanno esaminato se un’intensa attività celebrale nella beta band può essere un valido indicatore per determinare e predire la di un consumatore per un determinato prodotto. Allo stesso modo, il primo esperimento in questa tesi, analizza se una maggiore attività nelle beta band può essere legata alla preferenza dei partecipanti per un particolare vino tra quelli degustati. • Studio 2: lo studio ha l’obiettivo di studiare come l’etichetta dei vini, in quanto componente esterna delle caratteristiche di prodotto, influenza sia le preferenze che l’attività celebrale dei partecipanti. In particolare, l’esperimento mira ad identificare cambiamenti nell’attenzione visiva dei partecipanti durante l’osservazione delle quattro etichette dei vini degustati nel primo esperimento. Ai fini dell’analisi, il cosiddetto PCN component (Posterior Controlateral Negativity) è stato utilizzato per analizzare l'attenzione visiva dei soggetti per le etichette dei vini. Nel complesso, i risultati presentati in questa tesi suggeriscono che Consumer Neuroscienza migliora lo studio del comportamento dei consumatori. L'uso combinato di entrambi le tecniche psicologiche e di neuroimaging aiuta a indagare i meccanismi consci e inconsci che supportano il processo decisionale dei consumatori e il comportamento dei consumatori. L'applicazione degli strumenti e dei principi di Consumer Neuroscienza può aiutare a superare i limiti che affliggono i tradizionali metodi di marketing. Infatti, le tecniche di neuroimaging forniscono misure imparziali delle risposte dei consumatori e delle preferenze individuali; nonché lo studio del processo decisionale e del comportamento di acquisto a diversi livelli, come lo studio del valore soggettivo e della valutazione della qualità; meccanismi di ricompensa e valutazione degli stimoli estrinseci. Tuttavia, l’analisi della letteratura ha evidenziato che ci sono ancora numerosi teorici e pratici limiti che affliggono Consumer Neuroscience. In particolare, l’assenza di una definizione unifica, incluso il numero di discipline coinvolte in questo campo di studi; definizione non chiara degli obiettivi; le difficoltà a riprodurre un ambiente naturale durante lo studio dell'esperienza del prodotto; nessun uso della teoria dell'utilità marginale e problemi di inferenza possono influenzare la ricerca in Consumer Neuroscienze. I risultati empirici hanno anche dimostrato che i cambiamenti nell'attività delle beta band non possono essere correlati direttamente alle preferenze dei partecipanti. Tuttavia, strumenti di neuroimaging come l'EEG consentono di misurare l'influenza delle caratteristiche estetiche di un prodotto sulle preferenze individuali e l'attività cerebrale, nonché di studiare i meccanismi di attenzione visiva durante la valutazione delle caratteristiche esterne al prodotto (e.g., marca, etichetta).
This Ph.D. thesis is at the intersection of three domains: Marketing, Psychology and Neuroscience, also known as Consumer Neuroscience. The thesis focuses on consumer behavior and it investigates the existent and potential influences that identifies, defines and affects the decision-making process and buying behavior. This Ph.D. thesis aims at contributing to both theoretical and practical aspects of Consumer Neuroscience research. Firstly, a literature review was conducted in order to establish the realized benefits and potential outcome of Consumer Neuroscience research and to identify potential problems in this field. Moreover, the literature review has clarified how neuroimaging techniques, such as EEG, can help to study and assess individual preferences and perceived quality and the influence of extrinsic cues on individual preferences. Secondly, another goal of the thesis was to investigate the neural mechanisms underlying individual preference during a real product experience. Two studies were carried out using qualitative research methods to analyze the personal preferences and Electroencephalography (EEG) was used to measure the participants’ brain activity during product experiences. • Research Study 1: An experimental approach was developed to investigate individual preferences for wines during a product experience (wine tasting). Performing a conceptual replication of the Boksem and Smidts (2015) experiment, the study aimed at providing evidence that EEG activity in the beta band can predict individual preference for a product. • Research Study 2: The study aimed to exanimating how EEG and behavioral measures can be used to measure individual choice for product external cues. Individual preferences for the wine labels were investigated testing the effect of aesthetic label components on visual attention mechanisms. Particularly, the PCN (Posterior Controlateral Negativity) component was used to analyze subjects’ visual attention for the wine labels. Overall, the findings presented in this thesis suggest that Consumer Neuroscience improve the study of consumer behaviour. The combined use of both psychological and neuroscience methods help to investigate the conscious and unconscious mechanisms that support consumer decision-making process and consumer behavior. The application of Consumer Neuroscience tools and principles can help to overcome the limits that affect traditional marketing research, such as insufficient information and biased results; the numerous individual and social factors involved in buying behavior and the rapid changes in the market. In fact, neuroscience measurements provide unbiased measures of consumer responses and individual preferences as well as the study of the decision-making process and buying behavior at different levels, such as the study of subjective value and quality evaluation; reward mechanisms and the assessment of extrinsic cues. However, the literature review has highlighted several theoretical and practical boundaries that affect predicted versus realized benefits of Consumer Neuroscience. Particularly, the lack of a unified definition and the number of disciplines involved in the field; unclear definition of the goals; the difficulties to reproduce a natural environment and the study of the product experience; no use of Marginal Utility theory and problems of reverse and forward inference can affect Consumer Neuroscience research. The empirical results also showed that tools changes in beta band activity cannot be related directly to individual preferences. However, neuroimaging tools such as EEG allow to measure the influence of extrinsic cues on individual preferences and brain activity as well as to study visual attention mechanisms during the product external cues evaluation.
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19

Shaw, Katherine Anne. "Visual merchandising : the effects of store image and store design on the female consumer decision process /." View online, 2004. http://repository.eiu.edu/theses/docs/32211131200578.pdf.

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20

Guo, Ting. "Differences in income and consumer expenditure patterns between foreign and American graduate students at Virginia Polytechnic Institute and State University." Thesis, This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-08142009-040421/.

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21

Berning, Joshua Paul. "Shelf label nutrition information consumer preferences and behavior /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/j_berning_042208.pdf.

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22

SALMI, MILLA. "Social or environmental labelling- Consumers’ knowledge, attitudes and preferences." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18012.

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Social or environmental labelling- Consumers’ knowledge, attitudes and preferencesEngelska nyckelord: labelling, social or environmental labelling, eco-labelling, sustainability, transparency, fashion consumer, visual/verbal communication, consumer buying behaviour, green consumerism.Sammanfattning på engelska: In the recent years the Swedish fashion retailers have increased their range of various social or environmental labels on their garments which in return has created confusion amongst the fashion consumers. Currently, there are approximately fourteen different third-party labelling standards in Sweden and a diverse range of self-controlled labelling standards. The reason for this increase can partly be explained by the increasing pressure from various actors to act more sustainably and ethically, and companies having realized a competitive advantage by adopting sustainable strategies. This study provides a preliminary exploration into the types of social and environmental labels that are available on the Swedish market and consumers’ knowledge, attitudes and preferences regarding these labels. Based on two focus group discussions held at two different occasions, respondents indicated that environmental labelling of clothing could influence their purchase decision positively if product related attributes (design and quality) have the same standard as non-sustainable clothing. Although consumers’ knowledge about the social or environmental labels is relatively low, they have an increased interest to learn more about the various labels and the potential environmental impact the fashion industry may cause. However, the growing involvement of taking social or environmental issues into consideration does not always lead to consumers actually purchasing eco-friendlier clothes, and thus these two “identities” are not yet compatible with each other.Additionally, consumers respond differently to positive and negative labelling, where negative labelling seems to have a stronger effect on their feelings and may influence their purchase decision. When it comes to the design of the label, visual and verbal communications are additives and a label should also have a numerical rating system, which states how sustainable a garment is in comparison to other garments. Furthermore, the logo should be more coherent with the fashion industry in terms of colours and illustrations. Moreover, consumers think that there is a lack of information at the point of purchase regarding the social and environmental labels and this should be addressed with either QR-code or by providing a simple brochure.
Program: Textilt management, fashion management
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23

Ho, Chi-wan Nelson. "Factors affecting one's health care choice /." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20897583.

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24

Sinclair, Jillian L. "A comparison of material preferences by chocolatiers and consumers /." Online version of thesis, 2007. http://hdl.handle.net/1850/3932.

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25

Lin, Pin-Wuan. "The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4577.

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Thesis (M.S.)--University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 8, 2007) Vita. Includes bibliographical references.
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26

Tang, Yangyi. "The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brands." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/818.

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Many marketers choose to position their brands as underdogs instead of top dogs in the marketplace. Research shows that underdog positioning may help marketers to create competitive advantages, although when and why consumers respond favorability to such positioning strategy is not fully understood. While a handful of studies found that underdog positioning is more effective than top-dog positioning for certain types of brands or consumers, little is known about how consumers'psychological state may influence their responses to underdog positioning. Existing literature on underdog positioning mainly attributes consumers' favorable responses to its ability to elicit empathy for the brand, neglecting the potential benefit that consumers can gain from their underdog support. To address these gaps, this thesis examines how personal control influences consumers' responses to underdog (vs. top dog) positioning. It was proposed that brands positioned as underdogs are preferred over those positioned as top dogs by consumers whose personal control is low because underdog positioning can inspire those consumers to restore their threatened control. Five experiments were conducted to test the hypotheses. Experiment 1 demonstrates that when consumers' personal control is low, consumers prefer brands positioned as underdogs over those positioned as top dogs. Experiment 2 uncovers the underlying mechanism of the observed effect: The relative preference for underdog positioning among low-control consumers occurs because the passion and determination exemplified in such positioning can inspire those consumers to cope with their loss or lack of control. In line with this mechanism, Experiment 3 provides supportive evidence that the acquisition of the brand positioned as an underdog, but not the acquisition of the brand positioned as a top dog, increases low-control consumers'feelings of control. The last two experiments show that low-control consumers' relative preference for underdog positioning is further moderated by both their shopping orientation and the causal attribution for their loss of control. The findings of this thesis contribute to the growing research on underdog positioning and customer inspiration, and the results have practical implications for marketers in terms of effectiveness of marketing communications.
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Cuellar, Jose. "Mexican consumer preferences for biotechnology and retail food outlets." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Thesis/Fall2004/J%5FCuellar%5F121704.pdf.

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28

Karthikeyan, Sundarraj. "An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20856.

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The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper middle class people. Due to the increase in the number of working people and substantial raise in income, spending power has increased over the years, and particularly the young Indians in the age of 15 – 25 like to shop more. The Government of India has laid down strict rules to protect the environment and avoiding child labor but there is no legality followed by companies in providing an ethical environment in means of working time and salary. The increase in food, energy and real estate costs makes people’s lives more difficult at this time. Are we going to follow the western countries and repeat the same mistake leading to a standstill? As resources are getting to near exhaustion, now is the time to think and ask ourselves question of what we are doing and justify ensuring that we buy only for our needs. This study focuses on the consumer behavior of young Indians in the age of 15 – 25 to understand and know their perception towards spending and to show a new path for the society and the industry for a sustainable environment.
Program: Master programme in Applied Textile Management
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29

Baldwin, Elizabeth. "Modelling preferences in economics." Thesis, University of Oxford, 2014. https://ora.ox.ac.uk/objects/uuid:8abebfd3-58df-4223-83b8-ce2f43b5dc90.

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This thesis considers the economics of preferences in two different contexts. First it examines damages from climate change. I argue that our ignorance of the welfare implications of higher levels of warming, as well as scientific uncertainty in precisely what might trigger these scenarios, imply that our tastes and beliefs are incomplete (in the sense of Galaabaatar and Karni, 2013). That is, there are many 'plausible' ways to evaluate a given scenario. In Chapter 1, then, I develop this theory, and use it to formally separate climate impacts into three sorts: those understood well, those understood badly, and those representing the worst possible scenario. I provide a generalisation of the 'dismal theorem' of Weitzman (2009a), and address the question of policy choice: prices versus quantities (cf. Weitzman, 1974). Chapter 2 is an example of the analysis propounded in Chapter 1. I explore the sensitivity of the social cost of carbon to assumed damages from 4C warming, to the assumed extent of CO2 emissions, and to the modelling of the climate and carbon cycles. The analysis shows that differing prior assumptions can alter our evaluation of policy by orders of magnitude. The second part of this thesis regards preferences for indivisible goods. In Chapter 3, which is joint work with Paul Klemperer, I introduce to this field the 'tropical hypersurface', being those prices at which an agent's demand changes. Simple geometric features of this set tell us the precise trade-offs that interest the agent. Thus we develop a new taxonomy of valuations, `demand types'; familiar notions such as substitutes and complements are examples. Finally, we provide a necessary and sufficient condition on these `demand types' for existence of competitive equilibrium, which implies several existing results, as well as new and quite different examples.
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Hunt, David M. "A consumer perspective on mass customization." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4439.

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Thesis (Ph.D.)--University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 27, 2007) Vita. Includes bibliographical references.
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Neely-Barnes, Susan L. "Consumer choice in developmental disability services : assessing the impact on quality of life indicators /." Thesis, Connect to this title online; UW restricted, 2005. http://hdl.handle.net/1773/8135.

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32

Molise, Puseletso Bridget. "Consumer decision-making styles for Zambian generation X urban females." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97348.

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Thesis (MBA)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and Kendall (1986) to measure the characteristics of various shopping styles. Out of 300 self-administered questionnaires distributed, 180 were used for data analysis. The Cronbach Alpha coefficients confirmed the reliability of the CSI scale on 7 out of 8 decision-making styles that could be associated with the consumers under review. The study then used Analysis of Variance (ANOVA) to establish the variation between the different decision-making styles. The findings revealed that the decision-making styles of quality consciousness and a recreational shopping orientation are highly correlated. The research findings have policy implications and recommendations for the development of marketing strategies and further research have been made.
AFRIKAANSE OPSOMMING: Die doel van die navorsing was om ondersoek te doen na die besluitnemingstyle van stedelike Zambiese vroue van Generasie X wanneer hulle klereprodukte koop. Die navorsing het gebruik gemaak van die inventaris van verbruikerstyle wat deur Sproles en Kendall (1986) ontwikkel is, ’n skaal wat in Engels as die Consumer Styles Inventory (CSI) bekendstaan, om die eienskappe van verskillende inkopiestyle te meet. Uit die 300 self-geadministreerde vraelyste wat versprei is, is 180 vir die ontleding van die data gebruik. The Cronbach Alpha-koëffisiënte kon die betroubaarheid van die CSI-skaal bevestig op 7 uit die 8 besluitnemingstyle wat geassosieer kon word met die verbruikers wat ondersoek is. Die navorsingstudie het daarna van variansieanalise gebruik gemaak om die variasie tussen die verskillende besluitnemingstyle te bepaal. Die bevindings het onthul dat die besluitnemingstyle van gehaltebewustheid en inkopies wat as rekreasie beskou word, hoogs gekorreleerd is. Die navorsingsbevindinge het implikasies vir beleid en aanbevelings is gedoen vir die ontwikkeling van bemarkingstrategieë en vir verdere navorsing.
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33

Crafford, Sharon. "Kriteria vir 'n opleidingsprogram vir die opleier/voorligter van voedselverbruikers in private huishoudings." Thesis, Cape Technikon, 1993. http://hdl.handle.net/20.500.11838/1919.

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Thesis (Masters Diploma (Technology) -- Cape Technikon, Cape Town, 1993
This research was undertaken in order to investigate the problems relating to consumers' food buying practice in respect of private households, since it is clear that high food prices are one of the major causes of a decline in the quality of life of the family. The researcher's involvement in Home Economics education and specifically consumerism and in post-school education prompted the hypothesis that training for responsible buying practice may afford a solution to the problem of buying practice in respect of private households. Such training needs, although already identified, have not yet received any real attention. A literature study was undertaken as a point of departure in order to give background knowledge. This information was used to put into perspective buying practices for private households and to define a profile of the buyer. However, it was necessary to further define this field in order to ensure that validity and applicability of the findings arising out of this research. An empirical study was undertaken to test the literature against the reality found in a Cape Town suburban supermarket. Details of this study will be set out in Chapter 4 of this research. In order to establish criteria for the training programme above, curriculum design had to be based on didactically sound principles. At the outset a suitable model for adult-learners was selected. This model consisted of an analysis phase, design phase, implementation phase and evaluation phase.
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Li, Pu. "Customer relationship management : a research framework for investigating how customers' detailed preferences are learned and recorded /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?ISMT%202005%20LI.

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Park, Seong Yong. "Modeling dynamic choice behavior : empirical analysis using multinomial logit and multiperiod multinomial probit models /." Thesis, Connect to this title online; UW restricted, 1996. http://hdl.handle.net/1773/8727.

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Lampi, Elina. "Individual preferences, choices, and risk perceptions - survey based evidence /." Göteborg : University of Gothenburg, 2008. http://catalog.hathitrust.org/api/volumes/oclc/235948582.html.

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Swaney-Stueve, Marianne. "Descriptive analysis by children, inexperienced and experienced adults, and comparisons among the groups /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3036863.

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Chien, Yung-hsin. "Probabilistic preference modeling /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Xu, Xin. "The strategic impacts of ICT service innovation on consumers /." View abstract or full-text, 2007. http://library.ust.hk/cgi/db/thesis.pl?ISMT%202007%20XU.

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Chun-Hsiung, Jim Chang. "The different perceptions toward hybrid vehicles between United States and China." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3208.

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Metz, Marilyn. "Preferences of consumers age 50+ for typography of product instruction labels." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=42096.

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Fifty well-educated consumers over 50 years of age selected print variables within the safety zone for optimal print presentation. A Typography Variable Score (TVScore) matrix based on deviations from optimal print was developed in order to provide a means of assessing consumer product instruction labels. There was a significant correlation between the TVScore and participants' ratings of ease of reading and attractiveness of 40 product instruction labels presented. A modified Miscue Analysis procedure was developed and used to assess the influence of typography on the ease of reading of labels with different typography and TVScores. Participants who read the label with most deviations from optimal print, and therefore the highest TVScore, made significantly more reading miscues. Typography of product instruction labels is an important feature for ease of reading. The Typography Variable Score provides a reliable means of predicting ease of reading for well-educated consumers over 50 years of age.
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Wyma, Louise. "Consumers' preferences for private and national brand food products / L. Wyma." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4926.

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Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is virtually no difference between the contents of food products in the majority of private and national brands. Private brands are usually cheaper than national brands. Previous research indicated consumers’ preferences for private and national brand food products to differ between various products and in different regions. Objective: The aim of this study was thus to determine the relationship between consumers’ brand preferences for different food products, in relation to their demographics and psychographics in a South African context. Setting: A mall intercept, interviewer administered questionnaire was used as a quantitative method in this study in Potchefstroom in a South African context. Consumers’ preferences for private and national brand food products in different product categories were explored, using preference, psychographics and demographical questions simultaneously. Results: Respondents in this study preferred to purchase national brands in all products categories except for cooking oil. Considering eight psychographic factors that were extracted by exploratory factor analysis, two factors could be associated with positive reactions, while neutral reactions were evident for six factors. Respondents being indecisive on the majority of factors could be due to the fact that national brands were preferred for most products by respondents in the present study. Conclusions: Although brand preference depended on demographics and psychographics in previous research, the present study did not find significant relationships with psychographics when different products were used. Although a combination of demographic factors (mainly gender, education level, home language and employment status) could be useful in determining brand preference when used with specific products, home language and education level seem to be the most important factors. Therefore, brand preference depended on specific demographics for each product, while psychographic factors did not play a significant role. This implied that brand preference research should be product and region specific using specific demographic variables.
Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.
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Hsiao, Chin-Fen. "Exploring the China apparel market : analysis of consumer's evaluative criteria, perceptions, and apparel expenditures by demographic variables /." free to MU campus, to others for purchase, 1996. http://wwwlib.umi.com/cr/mo/fullcit?p9812956.

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Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.
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Bai, Junfei. "Consumers' preferences for dairy products in alternative food store formats in China." Online access for everyone, 2006. http://www.dissertations.wsu.edu/Dissertations/Fall2006/j_bai_120106.pdf.

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Alinvi, Fatima, and Maira Babri. "Customers' Preferences of Insurance Services : How could insurance companies enhance their ability of meeting the constant changes in customers’ preferences in an increasingly competitive environment?" Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1531.

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With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance their ability of meeting the constant changes in customers’ preferences in an increasingly competitive environment. In order to conduct this study, we have used a qualitative research strategy to gain a better understanding of young customers’ preferences about the services provided by insurance companies. Based on these preferences we provide useful suggestions for insurance companies. Existing theory suggests that customers change their preferences according to their life circumstances and while certain preferences are well-defined others can be inconsistent. In an increasingly competitive environment, where insurance companies fight for the same customers, having a customer-oriented culture is extremely important not only to retain customers, but also to acquire new ones. This study presents various theories on the changes in customers’ preferences as well as theories regarding organizational strategy and change.

The empirical data has been collected through two focused group interviews with students under 28, in Västerbotten, Sweden and through a group interview with leading representatives of a dominant insurance company in the county. The findings suggest that young consumers’ preferences regarding insurance services are based on their life situation. Price is a decisive factor in the choice of insurance company and their services. The results also showed that many of the respondents are skeptical towards the intentions of and services provided by insurance companies. The complex nature of insurances and the intangibility of services in general, can be possible explanations. Strengthening the evidence in existing studies, we also conclude that there is a vast amount of information insurance-takers would like to have access to before, during, and after purchasing insurance. Additionally, customers would like flexible insurance bundles with the possibility to add and subtract components as life situations change. Finally, based on these results, we suggest how insurance companies could turn these findings into opportunities. We suggest how and when to meet the customers, and how to build long lasting, trust-based relationships which could lead to increased customer loyalty over time.

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Li, Wei. "Consumption motivations underlying ownership effect in brand extensions." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38747236.

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Hatter, Sandra L. "You are what you buy?" Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/53715.

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The basic purpose of this study was to discover through the use of a projective technique whether the brand purchased by a consumer affects others' perceptions of her image. Several theoretical concepts formed the basis for this study. An understanding of the theory behind symbols was needed in order to understand the way in which products and brands can become symbols for consumers. Product and self-image theories help to explain the relationship between the two images and how congruency between the two can affect consumers' perceptions. The concept of culture was introduced as an added variable in order to discern if culture has an effect upon self-image and/or the perception of product/brand images.
Master of Science
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Trisna, Sugiapto. "Effects of buyer knowledge on the perceived importance of purchasing decision factors /." 1999. http://arrow.unisa.edu.au:8081/1959.8/85138.

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Manning, Nicola. "Physical, sensory and consumer analysis of pear genotypes among South African consumers and preference of appearance among European consumers." Thesis, 2009. http://hdl.handle.net/10019.1/2442.

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Thesis (Msc Food Sc (Food Science))--University of Stellenbosch, 2009.
The aim of this research project was to determine the preference of pear appearance and taste among South African pear consumers using descriptive sensory analysis, consumer preference and physical maturity measurements. The preference of external pear appearance among European consumers was also established. The Agricultural Research Council (ARC) Infruitec-Nietvoorbij, South Africa, aims to breed new cultivars with a local as well as export market potential. They are focused on a range of blushed cultivars from early to late season which do not loose their skin colour. Important eating quality characteristics they are focused on are high sugar content (sweet taste) and a strong pear flavour. Both research studies performed on local South African consumers showed that these objectives align very well with consumer preference. Lightly coloured blushed pears were preferred and important sensory attributes were pear flavour, sweet taste, melt character, juiciness and a soft texture. Sour taste, astringency, mealiness and grittiness were negative attributes. The appearance preference conducted on European consumers determined that these consumers prefer a bright yellow or green colour with a light red or pink blush. Shape played a role and a typical pear shape was preferred. The outcomes of the research performed on local South African consumers were compared to results found internationally. The findings were consistent with important sensory attributes being pear flavour, sweetness and juiciness and yellow or green colours preferred or a light blush was also acceptable. Age and gender did not seem to play a role in the preference analyses. Therefore, preference studies can be conducted locally on new cultivars for the export market. Blushed cultivars are prone to red colour loss in high temperature conditions. Breeding of selections (e.g. ‘Cheeky’) that accumulate more red pigment and are therefore less prone to colour loss has been done to try to overcome this problem. However, these selections are redder and darker in colour and have a lower preference among consumers. A possible solution to this could be to breed light blushed pears (e.g. Rosemarie) but to market the cultivar, as is the case with Cripp’s Pink apples, with separate trademark names for fruit with adequate and inadequate blush development. Thereby, the producers will still receive compensation for their produce if the colour is lost but if not, a higher premium will be received.
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