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Journal articles on the topic 'Consumers' preferences'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Rahardjo, Christopher Richie. "FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD." PERFORMA 1, no. 1 (2016): 32–43. https://doi.org/10.37715/jp.v1i1.106.

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Consumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferences in selecting frozen food products in west Surabaya; 2) the influence of these factors on consumer preferences in selecting frozen food products; and 3) the implementation of consumer preference factor on Indotaste's products. This research is a qualitative research with survey and interview as data collec

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Liu, Tianqi, Junwei Wang, Yumeng Feng, and Weisong Mu. "Predizione della preferenza degli attributi dei consumatori cinesi per l'uva da tavola." Italian Journal of Food Science 35, no. 4 (2023): 147–58. http://dx.doi.org/10.15586/ijfs.v35i4.2333.

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This paper aims to understand intrinsic attribute preferences of Chinese consumers for table grapes, analyze the influencing factors, and build consumer preference prediction models. In this study, 4324 consumers from various regions of China were investigated. We analyzed consumer preferences and the influencing factors. Finally, binary logistic regression was used to construct prediction models of consumers’ intrinsic attribute preferences for table grapes. The results showed that grapes popular with Chinese consumers had fixed characteristics, including moderate size, spherical or near-sphe

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Wang, Yan, Jian-tao Zhou, and Hong-yan Tan. "CC-PSM: A Preference-Aware Selection Model for Cloud Service Based on Consumer Community." Mathematical Problems in Engineering 2015 (2015): 1–13. http://dx.doi.org/10.1155/2015/170656.

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In order to give full consideration to the consumer’s personal preference in cloud service selection strategies and improve the credibility of service prediction, a preference-aware cloud service selection model based on consumer community (CC-PSM) is presented in this work. The objective of CC-PSM is to select a service meeting a target consumer’s demands and preference. Firstly, the correlation between cloud consumers from a bipartite network for service selection is mined to compute the preference similarity between them. Secondly, an improved hierarchical clustering algorithm is designed t

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Romadhon, Julkhaidar, Muhammad Yazid, Andy Mulyana, and Yunita. "Social demographic factors influencing consumer's preferences on rice attributes in Indonesia: a multinomial logistic approach." Potravinarstvo Slovak Journal of Food Sciences 15 (March 28, 2021): 235–44. http://dx.doi.org/10.5219/1526.

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This study assessed factors influencing consumer's preferences on rice attributes in Indonesia using data collected from a sample of 329 consumers in South Sumatra Province in Indonesia. This study used two variables such as independent variables and dependent variables. Independent variables as a predictor of attributes of consumer preferences include social-demographic variables. On another side, dependent variables include attributes of rice-based on the preferences of the consumer. Social demographic factors such as gender, age, number of families, occupation, education, and income are men

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Filipas, Ana Marija, Nenad Vretenar, and Ivan Prudky. "DECISION TREES DO NOT LIE: CURIOSITIES IN PREFERENCES OF CROATIAN ONLINE CONSUMERS." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 41, no. 1 (2023): 157–81. http://dx.doi.org/10.18045/zbefri.2023.1.157.

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Understanding consumers’ preferences has always been important for economic theory and for business practitioners in operations management, supply chain management, marketing, etc. While preferences are often considered stable in simplified theoretical modelling, this is not the case in real-world decision-making. Therefore, it is crucial to understand consumers’ preferences when a market disruption occurs. This research aims to recognise consumers’ preferences with respect to online shopping after the COVID-19 outbreak hit markets. To this purpose, we conducted an empirical study among Croati

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Zhan, Jintao, Yubei Ma, Pengcheng Deng, Yinqiu Li, Meng Xu, and Hang Xiong. "Designing enhanced labeling information to increase consumer willingness to pay for genetically modified foods." British Food Journal 123, no. 1 (2020): 405–18. http://dx.doi.org/10.1108/bfj-08-2019-0637.

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PurposeThe regulations for qualitative genetically modified (GM) food labeling do not effectively eliminate the information asymmetries pertaining to the consumption of GM products. China's GM food labeling law requires the presentation of certain categories of GM products on GMO labels on packages. Such information is invaluable for understanding whether the disclosure of more information on GM foods can help alleviate information asymmetry while reducing consumer fear and risk perceptions of GM foods, and thus cause changes in their behaviors. The purpose of this paper is to explore the hete

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Miškolci, Simona. "Consumer preferences and willingness to pay for the health aspects of food." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 4 (2011): 167–76. http://dx.doi.org/10.11118/actaun201159040167.

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Agri-food systems in the Czech Republic are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. Having established a general framework for the analysis of food choice and quality perception, second part of the paper gives overview of results of stated preference evaluation studies conducted in the Czech Republic. The objective of secondary data analysis is to evaluate consumer preferences and willingness to pay for the food quality with the special atten

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Oliveira, Gabriela D., and Luis C. Dias. "Influence of Demographics on Consumer Preferences for Alternative Fuel Vehicles: A Review of Choice Modelling Studies and a Study in Portugal." Energies 12, no. 2 (2019): 318. http://dx.doi.org/10.3390/en12020318.

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The significant energy consumed by road transportation and the difficult market penetration of Alternative Fuel Vehicles (AFVs) has led to a substantial body of research aiming to understand consumer preferences and future demand for AFVs. The individual characteristics of consumers are one of the explanatory factors of these preferences. In this context, the main purpose of this work is to present a comprehensive state-of-the-art review of how consumer demographics influence their preferences concerning AFVs. This review focuses on papers that applied Choice Modelling techniques to elicit ind

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Peng, Liangui, Ying Li, and Hui Yu. "Effects of Dual Credit Policy and Consumer Preferences on Production Decisions in Automobile Supply Chain." Sustainability 13, no. 11 (2021): 5821. http://dx.doi.org/10.3390/su13115821.

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New energy vehicles have a significant advantage in energy saving and environmental pollution reduction in the transportation industry; however, they are still at a disadvantage in the market competition. The Chinese government has introduced lots of policy measures to promote the mass adoption of new energy vehicles (NEVs), specifically the dual credit policy. Moreover, consumer’s preferences are vital factors in their purchase decision making. This study focuses on the production decisions of automobile manufacturers under the decentralized and centralized supply chain, considering the facto

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Chen, Chun-Wei. "A Feasibility Discussion: Is ML Suitable for Predicting Sustainable Patterns in Consumer Product Preferences?" Sustainability 15, no. 5 (2023): 3983. http://dx.doi.org/10.3390/su15053983.

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In the era when product design must meet the needs of consumers, the products preferred by consumers are an important source of design creativity and design reference for product designers to design products. Therefore, how to effectively grasp the products that consumers prefer has become an important issue for product designers. In order to allow designers to have more convenient and accurate consumer preference product prediction tools, this study proposed machine learning (ML) to analyze and predict sustainable patterns in consumer product preferences and conducted a feasibility study on t

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Cliff, M. A., K. Sanford, and E. Johnston. "Evaluation of hedonic scores and R-indices for visual, flavour and texture preferences of apple cultivars by British Columbian and Nova Scotian consumers." Canadian Journal of Plant Science 79, no. 3 (1999): 395–99. http://dx.doi.org/10.4141/p98-101.

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Apple preferences were examined for regional, cultivar and order-of presentation effects. Seven apple cultivars, four (Honeycrisp, Fiesta, Cortland and Sinta) grown in Nova Scotia (NS) and three (Creston, Silken and Gala) grown in British Columbia (BC) were evaluated for visual, flavour and texture preferences using a nine-point hedonic scale. In both locations, 126 consumers evaluated all seven cultivars for their visual preferences and four of the seven cultivars for their flavour and texture preferences, using an incomplete-block design balanced for presentation order and carry-over effects

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Rao, Ram, and Ozge Turut. "New Product Preannouncement: Phantom Products and the Osborne Effect." Management Science 65, no. 8 (2019): 3776–99. http://dx.doi.org/10.1287/mnsc.2018.3124.

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The mere preannouncement of a new product can affect consumer choice, thus complicating preannouncement strategy. This is because a preannounced product that is unavailable immediately can still be one of the alternatives in a consumer’s mind at the time of choice. Such unavailable products, also known as phantom products, influence the reference point that consumers compare alternatives to when making a choice, as has been widely demonstrated in experimental studies. Thus, in addition to encouraging consumers to postpone purchase in favor of a future product, preannouncement also changes thei

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Sandita, Febrianisa Yulia, Ibnu Wahid Fakhrudin Aziz, and Mirwan Ushada. "Fried Chicken Consumer’s Preference and Purchase Decision Analysis During Covid 19 Pandemic Era." Agroindustrial Journal 9, no. 1 (2023): 13. http://dx.doi.org/10.22146/aij.v9i1.80860.

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This study aims to observe the decision-making process on fried chicken purchases, and identify the most considered attribute, and combination of attributes based on consumer preference in the Covid-19 pandemic era. The pandemic has altered consumer behavior and consumption patterns, leading to changes in the food industry. Understanding how consumer preferences have shifted can help businesses adapt their strategies to better serve their customers. The data were collected using the questionnaire method through the Google Form platform with respondent criteria being fried chicken consumers who

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Sánchez-Toledano, Blanca Isabel, Venancio Cuevas-Reyes, Zein Kallas, and Jorge A. Zegbe. "Preferences in ‘Jalapeño’ Pepper Attributes: A Choice Study in Mexico." Foods 10, no. 12 (2021): 3111. http://dx.doi.org/10.3390/foods10123111.

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Background: According to Mexican growers of ‘Jalapeño’ peppers, its commercialization is the primary limitation. Thus, consumer knowledge is critical to develop added-value strategies. The objective of this study was to identify ‘Jalapeño’ quality attributes to determine consumer preferences and willingness to pay, based on socioeconomic characteristics. Methods: A nationwide face-to-face survey was carried out using the discrete choice experiment method. The survey included 1200 consumers stratified by gender, age and region. Results: Heterogeneity analysis using the probabilistic segmentatio

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Alphonce, Roselyne, Betty Mamuya Waized, and Marianne Nylandsted Larsen. "Consumer preference for novelty in processed foods: a developing country perspective." Journal of Agribusiness in Developing and Emerging Economies 10, no. 4 (2020): 429–46. http://dx.doi.org/10.1108/jadee-03-2019-0036.

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PurposeThe paper aims to explore consumer preferences for novel and other quality attributes in processed foods. It focuses on preferences for product origin, certification on food quality and standards and tradeoffs between novelty (fortification and highly processed) and other quality attributes.Design/methodology/approachIn total, 317 consumers were randomly selected at a high-end supermarket and a traditional local market in Dar es Salaam, Tanzania. Stated and revealed preference approaches were used to investigate their preferences for different attributes in processed foods. A hypothetic

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Mila, FA, and SK Raha. "Consumers preferences for processed milk A study in Mymensingh town." Journal of the Bangladesh Agricultural University 10, no. 2 (2013): 267–76. http://dx.doi.org/10.3329/jbau.v10i2.14918.

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The study examined the consumer preference for processed milk in Mymensingh town. The study was mainly based on primary data in which 40 consumers were purposively selected from Mymensingh town. In the study, preference of consumers for processed milk i.e. powder milk, condensed milk and pasteurized milk were investigated. Consumers preference for processed milk was ascertained through a 4-point numerical rating scale. The consumers highly preferred powder milk and the computed preference index of powder milk was 80. The computed preference index of pasteurized milk was 71. The computed prefe

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Huang, Yinghui, Hui Liu, Weiqing Li, Zichao Wang, Xiangen Hu, and Weijun Wang. "Lifestyles in Amazon: Evidence from online reviews enhanced recommender system." International Journal of Market Research 62, no. 6 (2019): 689–706. http://dx.doi.org/10.1177/1470785319844146.

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Online lifestyles have been shown to reflect and affect consumers’ preferences across a wide range of online scenarios. In the context of e-commerce, it still remains unclear whether online lifestyles are practically influential in predicting consumers’ purchasing preferences across different product categories, especially considering its potential influence over the widely used personality traits. In this study, we provide the first, to the best of our knowledge, quantitative demonstration of online lifestyles in predicting consumers’ online purchasing preferences in e-commerce by using a dat

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Dolšak, Janez, Nevenka Hrovatin, and Jelena Zorić. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers." Sustainability 12, no. 23 (2020): 9870. http://dx.doi.org/10.3390/su12239870.

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This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward gree

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Calvo-Porral, Cristina, Sergio Rivaroli, and Javier Orosa-Gonzalez. "How consumer involvement influences beer flavour preferences." International Journal of Wine Business Research 32, no. 4 (2020): 537–54. http://dx.doi.org/10.1108/ijwbr-10-2019-0054.

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Purpose Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour preferences is a relevant question for the beer industry; however, little is known whether consumer involvement influences beer flavour preferences, and the purpose of the present study is directed to shed light on this area yet under-investigated. Design/methodology/approach The research was conducted in Spain, where a total amount of 565 beer consumers were classified based on their level of involvement with beer. D

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Wu, Linhai, Hongsha Wang, and Dian Zhu. "Analysis of consumer demand for traceable pork in China based on a real choice experiment." China Agricultural Economic Review 7, no. 2 (2015): 303–21. http://dx.doi.org/10.1108/caer-11-2013-0153.

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Purpose – The purpose of this paper is to reveal the actual consumer demand for traceable pork by investigating consumer preferences for pork with combined levels of traceability information based on differences in individual consumer preferences, in order to support the government in decision making regarding the gradual construction of safe food markets. Design/methodology/approach – Combinations of four types of traceability information, including farming, slaughter and processing, distribution and sales, and government certification, with price were randomly designed. To identify consumer

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Mańkowski, Dariusz R., Anna Fraś, Kinga Gołębiewska, and Damian Gołębiewski. "CONSUMER ACCEPTANCE OF POLISH BREAD PRODUCTS." Plant Breeding and Seed Science 77 (December 20, 2018): 33–42. http://dx.doi.org/10.37317/pbss-2018-0003.

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Consumer acceptance of a variety of products, including bread is currently a very important economic andpsychological criterion. Thus, understanding of consumer behaviour and preference should help bread manufacturersto satisfy the customers, particularly during launching new products. The study objective was toinvestigate preferences and expectations of Polish consumers concerning bread products as well as their comparisonwith manufacturers opinions. Surveys were collected using CATI method. Obtained results testifiedabout clear differentiation of consumer requirements in relation to bread. I

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Himmatul Miftah, Ita Novita, H. Tsuwaibah, and M. A. Sunaryo. "PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS." Indonesian Journal of Applied Research (IJAR) 1, no. 3 (2020): 149–54. http://dx.doi.org/10.30997/ijar.v1i3.65.

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Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to cons

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Rahman, Moh Abd. "Influence of the Local Economy by Implementing Marketing Mix on Farmers." Journal of Sharia Economics, Banking and Accounting 2, no. 1 (2024): 20–26. https://doi.org/10.52620/jseba.v2i1.114.

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This research explores the influence of the marketing mix and consumer preferences on the local economy, focusing on durian farmers in Guyangan Village. Data from 23 respondents, including consumers and farmers, was analyzed using quantitative methods. The results show that marketing mix factors such as price, distribution, promotion, and product have a significant effect on consumer preferences (p less than 0.05). As many as 78% of respondents showed a positive preference for local durian. Regression analysis found that consumers' positive preferences for local durian products were significan

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Alkan, Nesrin, and Can Deniz Koksal. "Identifying Consumer Preferences for New Generation Vehicles Using Multidimensional Preference Analysis." Marketing and Management of Innovations 15, no. 2 (2024): 39–54. http://dx.doi.org/10.21272/mmi.2024.2-04.

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In recent years, developments in the automotive sector have impacted consumer preferences in transportation, creating more options for consumer needs in this area. Changing consumer needs raises a number of complex issues, such as how automotive companies should develop their products and what actions should be taken to ensure that their brands are popular with consumers and increase their loyalty. It is necessary to investigate the preferences of consumers regarding electric cars, which are expected to be among the types of vehicles that will become increasingly popular in the near future in

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Wang, Fa, Haifeng Wang, and Joung Hyung Cho. "Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis." Sustainability 14, no. 6 (2022): 3463. http://dx.doi.org/10.3390/su14063463.

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With the growing consumption market of yogurt products, the continuous innovation of packaging design has become the major means of enterprise marketing for fast-moving consumer goods. Because different combinations of packaging design elements affect the consumers in different ways, the contradiction between the product packaging design and consumer demand has impacted the further development of these products’ marketing. To explore the relationship between the constituent elements of yogurt packaging design and consumer preferences, four kinds of factors to the purchased products’ attributes

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Yu, Shulan, Qun Zheng, Tianyue Chen, Hongli Zhang, and Xinran Chen. "Consumer personality traits vs. their preferences for the characteristics of wood furniture products." BioResources 18, no. 4 (2023): 7443–59. http://dx.doi.org/10.15376/biores.18.4.7443-7459.

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Individual personality traits are powerful determinants of behavior, and they can profoundly influence consumer decisions as a comprehensive understanding of consumer personality traits. Their role in decision-making can improve the predictability of consumer-related behavior. In this study, data on consumers’ preferences and personality traits were collected through questionnaires using the Wood Furniture Product Characteristics Consumer Preference Scale and the Big Five Personality Inventory Simplified. Bivariate correlation analysis and stepwise multiple regression analysis were used to inv

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Hampson, C. R., K. Sanford, and J. Cline. "Preferences of Canadian consumers for apple fruit size." Canadian Journal of Plant Science 82, no. 1 (2002): 165–67. http://dx.doi.org/10.4141/p01-059.

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Apple fruit size preferences are known to vary among consumer populations. Characteristic commercial fruit size varies among apple-growing regions within Canada for a given cultivar. Canadian consumer preferences for apple size are not well documented, nor is it known whether preferences vary among regions. In this study, 586 consumers from British Columbia, Ontario and Nova Scotia were asked to rate a series of apple sizes using the affective “Just Right” scale. Ideal fruit size was similar regardless of province or consumer gender. Age groups differed slightly in fruit size preference. The J

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Tao, Lan, and Li Gao. "Consumer Preferences for Hydrogen Vehicles: An Empirical Analysis Based on the Choice Experiment Method." Sustainability in Environment 10, no. 1 (2025): p80. https://doi.org/10.22158/se.v10n1p80.

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This study, from a consumer perspective, employs a discrete choice experiment and utilizes data from 507 survey responses collected in five cities across China. Through a mixed logit model, the study analyzes consumer preferences and heterogeneity regarding different attributes of hydrogen vehicles (HVs) and estimates consumers' willingness to pay for these attributes, providing guidance for future HV promotion policies. The results reveal that: (1) Price factors significantly influence consumers' purchasing decisions, with consumers showing a negative preference for vehicle purchase prices an

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Wang, Yihan, Lingying Liu, and Yangyang Wei. "The Influence of Consumption Purpose on Consumer Preferences for Fruit Attributes: The Moderating Effect of Color Perception." Foods 14, no. 11 (2025): 1902. https://doi.org/10.3390/foods14111902.

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With the increasing awareness of health among residents, consumers are paying more attention to their eating purposes and food safety when choosing fruits. This study aims to explore the impact of eating purpose on consumers’ preferences for fruits and fruit products under the mediation of color perception. The study obtained experimental data from 489 urban consumers in China through the Credamo data collection platform. Furthermore, four experimental groups were set up to propose six hypotheses based on the influence of eating purpose on consumer preferences for fruits and their products. Th

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Csapody, Bence, Katalin Ásványi, and Melinda Jászberényi. "Restaurant consumer preferences towards seasonal and local ingredients in two Hungarian destinations." European Journal of Tourism Research 40 (June 7, 2025): 4004. https://doi.org/10.54055/ejtr.v40i.3608.

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This article investigates and compares the restaurant preferences of Generation Z consumers visiting Lake Balaton and Greater Budapest (Hungary) to identify the subjective perceptions of seasonal and local ingredients in the restaurant industry. Preferences are examined through Q-methodology, with statements generated based on relevant literature. In the study, two distinct samples are employed with 49 consumers from Lake Balaton and 33 consumers from Greater Budapest. These samples are also subjects of a comparative analysis. The research identifies five consumer preference groups (factors) f

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Alphonce, Roselyne, Anna Temu, and Valerie Lengard Almli. "European consumer preference for African dried fruits." British Food Journal 117, no. 7 (2015): 1886–902. http://dx.doi.org/10.1108/bfj-10-2014-0342.

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Purpose – The purpose of this paper is to assess European consumer preference and willingness to pay (WTP) for tropical dried fruits from Africa. The paper specifically investigates sensory and credence characteristics driving consumer preferences. Design/methodology/approach – Data on sensory descriptive analysis and hedonic evaluation for seven samples representing three fruit types: mango, pineapple and banana, were collected together with data on Country of Origin (COO) preferences and WTP for conventional, organic and fair-trade labelled dried fruits, among Norwegian consumers (n=96). Fin

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Fang, Pingping, Zhou Zhou, Hua Wang, and Lixia Zhang. "Consumer Preference and Willingness to Pay for Rice Attributes in China: Results of a Choice Experiment." Foods 13, no. 17 (2024): 2774. http://dx.doi.org/10.3390/foods13172774.

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Understanding urban consumers’ preferences for rice attributes is crucial for rice breeders, producers, and retailers to meet diverse and evolving market demands. Based on the sample data of 629 rice consumers in Shanghai, China, obtained through the choice experiment (CE) approach, this study uses the mixed logit (ML) model to analyze consumers’ preferences and willingness to pay (WTP) for food safety labels, brands, nutritional quality, and taste quality. Furthermore, the latent class (LC) model examines the heterogeneity in consumer group preferences. The research findings highlight that co

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Amgalan, U., I. A. Khankhalaeva, and A. F. Batueva. "ULAANBAATAR (MONGOLIA) CITIZEN ATTITUDES AND PREFERENCES REGARDING MEAT." Вестник ВСГУТУ 93, no. 2 (2024): 5–11. http://dx.doi.org/10.53980/24131997_2024_2_5.

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This article aims to outline factors that influence preferences of meat consumers. The survey is based on interviews of 950 consumers in Ulaanbaatar. The results of consumer preference were obtained by statistical data processing and average score data calculating (ACS) and standard deviation (SD) with SPSS Statistics ver. 25.0 program using Varimax and Principal Component Analysis (PCA) orthogonal rotation principal component analysis method. The results show that the consumer preference regarding meat is based on its outside, which is evident from the data obtained (the mean value was 3.79,

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Zahid, Hadi Rameel, and Abdul Hafeez. "THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE." Journal for Business Education and Management 2, no. 2 (2022): 41–63. https://doi.org/10.56596/jbem.v2i2.77.

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This study aims to investigate the relationship between brand image and consumer taste preferences. Brand image in consumer’s minds was measured by making them taste the same product in different bottles, which were in different branded bottles. In the first experiment, all ketchups were the same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumers prefer the brand that they are currently using regardless of the same taste, it was concluded that the taste preference is independen

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Vitales, Shaira Mae A., Viktoria Joy Sumayao, Hannah Alyssa H. Ventosa, Mia Shane Q. Yambot, and Jennifer G. Fronda. "Consumer Preferences between Branded and Generic Medications: A Comparative Study." International Journal of Advanced Engineering, Management and Science 10, no. 7 (2024): 171–80. https://doi.org/10.22161/ijaems.107.18.

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Medication selection is pivotal in healthcare, influencing consumers and the broader healthcare system. Making the proper decision can benefit patients by enhancing their quality of life, reducing side effects, and improving treatment outcomes. Informed decisions empower patients, fostering adherence and overall well-being. This study explored the factors of consumer preferences in their medications. L Utilizing a descriptive-comparative design, a total of 50 consumers participated in a survey and filled out a questionnaire. The study revealed that the consumer-respondents were mostly middle-a

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Jensen, Kimberly Lynn, Karen Lewis DeLong, Mackenzie Belen Gill, and David Wheeler Hughes. "Consumer willingness to pay for locally produced hard cider in the USA." International Journal of Wine Business Research 33, no. 3 (2021): 411–31. http://dx.doi.org/10.1108/ijwbr-06-2020-0029.

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Purpose This study aims to determine whether consumers are willing to pay a premium for locally produced hard apple cider and examine the factors influencing this premium. This study examines the influence of hard apple cider attributes and consumer characteristics on consumer preferences for local hard apple cider. Design/methodology/approach Data from a 2019 survey of 875 Tennessee consumers regarding their preferences for a local hard apple cider were obtained. Probit estimates were used to calculate the premium consumers were willing to pay for a locally made hard apple cider and factors i

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Wagle, Sudip. "Determinant Variables Of Consumers’ Preference Towards Patanjali Products." Journal of Balkumari College 11, no. 1 (2022): 39–49. http://dx.doi.org/10.3126/jbkc.v11i1.53022.

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Patanjali Ayurveda is maker of ayurvedic consumer product and is one of the fastest growing consumer company. Consumers of Twenty-first Century are much more health conscious and are always inclined to maintain quality of life. So, people are moving towards herbal and ayurvedic products. In order to purchase a product, consumer will go through a process of buying behavior. The purchase decision of consumer is mostly affected by the quality, price, packaging, advertisement, brand image and benefits offered by the brand. This study elucidate about the consumer’s preferences towards Patanjali pro

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Ma'ruf, Rikal, Budiyanto Budiyanto, and Akhmad Mansyur. "PREFERENSI KONSUMEN IKAN CAKALANG DI KELURAHAN SODOHOA KECAMATAN KENDARI BARAT KOTA KENDARI." Jurnal Sosial Ekonomi Perikanan 7, no. 1 (2022): 45. http://dx.doi.org/10.33772/jsep.v7i1.27258.

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This study aims to determine consumer preferences forskipjack tuna consumers in Sodohoa Village, West Kendari District, Kendari City in January 2022. The method used is accidentasl sampling. The number of samples is this study was 30 samppes. The variables observed were fish size, price, color, cleanliness, and texture of skipjack tuna. Analysis of the data used is Conjoint Analysis. The results showed that the preferences of consumers namely skipjack tuna which is cheap, brightly colored, stiff textured, clean, with a size of 1 fish/3 kg. Keywords: Conjoint Analysis; Skipjack Tuna; Consumer P

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Aldo, Hardi Sancoko, and Vlennery Mettan Santho. "Impact of Price and Shopping Motive on Millennial Consumer Preferences for Offline and Online Store Formats." INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MULTIDISCIPLINARY EDUCATION 03, no. 03 (2024): 258–67. https://doi.org/10.5281/zenodo.10796884.

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Globalisation has resulted in increased competition among businesses, leading to the development of various business formats and impacting consumer behaviour. The COVID-19 pandemic has further accelerated the shift towards online businesses, prompting the emergence of different online store formats. In light of these changes, a study was conducted to investigate the impact of price and shopping motives on consumer preferences for online store formats versus physical stores. The research methodology involved distributing surveys directly to gather opinions from respondents in Surabaya, with a f

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Yue, Chengyan, Yufeng Lai, Jingjing Wang, and Paul Mitchell. "Consumer Preferences for Sustainable Product Attributes and Farm Program Features." Sustainability 12, no. 18 (2020): 7388. http://dx.doi.org/10.3390/su12187388.

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Previous literature primarily focused on consumers’ preference for specific sustainable attributes, such as a product being organic, eco-friendly, locally grown, and fair trade. Little is known about consumers’ preference for sustainable program features. We conduct two online choice experiments with U.S. consumers and find that consumers consistently care about farmers’ engagements in sustainable programs, and they are willing to pay a price premium for products from such programs. Consumers also value promoting science in sustainability, establishing concrete measurements of sustainability,

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Moon, Heekang, and Hyun-Hwa Lee. "Consumers’ preference fit and ability to express preferences in the use of online mass customization." Journal of Research in Interactive Marketing 8, no. 2 (2014): 124–43. http://dx.doi.org/10.1108/jrim-07-2013-0043.

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Purpose – The purpose of this study is to investigate consumers’ intention to use mass customization by incorporating preference fit and their ability to express preferences into the theory of planned behaviour and to examine how consumers perceive behavioural control over the process of online mass customization (OMC). Preference fit, which refers to fit between consumer preference and product attributes, and ability to express preferences were integrated into theory of planned behaviour as two belief variables related to OMC. Design/methodology/approach – In total, 346 potential respondents

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Iqbal, M. A., A. Nazir, T. Sadaf, A. Yousaf, and M. A. Shahwani. "DETERMINANTS OF CONSUMERS PERCEPTIONS REGARDING FRESH AND TETRA PACK MILK IN FAISALABAD, PAKISTAN." Pakistan Journal of Agriculture, Agricultural Engineering and Veterinary Sciences 38, no. 2 (2022): 150–55. http://dx.doi.org/10.47432/2022.38.2.8.

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Pakistan is the fourth largest producer of milk in the world. Milk is consumed in both fresh and tetra pack form in the country. This study explores the socioeconomic factors that affect the consumer’s preferences towards tetra pack and fresh milk consumption. Primary data were collected from a number of 130 randomly selected consumers using a well-structure questionnaire from Faisalabad district of Punjab, Pakistan. For analytical purpose, binary probit regression model was used, where multiple factors were identified that influence the consumer decision of buying milk. Results revealed that

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N. H. Rachmani, A. Apriantini, and L. Cyrilla ENSD. "Preferences of Young Consumers in Bogor City in Consuming Honey during the Covid 19 Pandemic." Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan 11, no. 1 (2023): 13–18. http://dx.doi.org/10.29244/jipthp.11.1.13-18.

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During the COVID-19 pandemic, people’s habits in consuming highly nutritious food increased, especially to increase the body’s immunity. Consuming honey is one of the way because it has high content and boosts immunity. Research on consumer preferences in consuming honey was carried outto determine the level of consumer preference. Respondents of as many as 108 people were selected with an age range of 20 to 30 years and domiciled in Bogor City, and the sample was selected purposively. Respondents chose to consume honey with a brand and packaging they are interested in that is plastic bottles,

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Skreli, Engjell, Drini Imami, Catherine Chan-Halbrendt, Maurizio Canavari, Edvin Zhllima, and Ergent Pire. "Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study." Spanish Journal of Agricultural Research 15, no. 3 (2017): e0114. http://dx.doi.org/10.5424/sjar/2017153-9889.

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Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice ex

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Junaidi, Junaidi. "The awareness and attitude of Muslim consumer preference: the role of religiosity." Journal of Islamic Accounting and Business Research 12, no. 6 (2021): 919–38. http://dx.doi.org/10.1108/jiabr-08-2020-0250.

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Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness play

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Chu, Xiaoquan, Yue Li, Yimeng Xie, Dong Tian, and Weisong Mu. "Regional difference analyzing and prediction model building for Chinese wine consumers’ sensory preference." British Food Journal 122, no. 8 (2019): 2587–602. http://dx.doi.org/10.1108/bfj-06-2019-0465.

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Purpose The purpose of this paper is to provide further insight into Chinese wine consumers’ preference, grasp the regional sensory preference differences of China and build up a predictive model for wine consumers’ sensory preferences. Design/methodology/approach The study involved 3,421 Chinese wine consumers in the survey. Classified statistics were conducted to excavate regional differences of wine consumers’ sensory preferences. By analyzing influencing factors, prediction models for consumers’ sensory attribute preferences were constructed on the basis of multivariate disorder logistic r

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Kecinski, Maik, Kent D. Messer, Lauren Knapp, and Yosef Shirazi. "Consumer Preferences for Oyster Attributes: Field Experiments on Brand, Locality, and Growing Method." Agricultural and Resource Economics Review 46, no. 2 (2017): 315–37. http://dx.doi.org/10.1017/age.2017.21.

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Oyster aquaculture has experienced tremendous growth in the United States over the past decade, but little is known about consumer preferences for oysters. This study analyzed preferences for oysters with varied combinations of brands, production locations, and production methods (aquaculture vs. wild-caught) using dichotomous choice, revealed preference economic field experiments. Results suggest significant and distinct differences in behavior between first-time and regular oyster consumers. While infrequent oyster consumers were drawn to oysters labeled as wild-caught, experienced oyster co

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MacLellan, Deborah, Catherine Morley, Karol Traviss, and Theresa Cividin. "Toward Evidence-based, Client-centred Nutrition Education Guidelines: Dietitian and Consumer Survey Results." Canadian Journal of Dietetic Practice and Research 72, no. 3 (2011): 111–16. http://dx.doi.org/10.3148/72.3.2011.111.

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Purpose: Dietitian and consumer perspectives on nutrition education needs and preferences were explored, as these relate to health status. Methods: Phases 1 and 2 of a three-phase, mixed-methods study are reported. Phase 1 was a national online survey of dietitians, which was designed to inform the development of a consumer survey (Phase 2). Consumers responded to an online survey about their demographics, medical conditions, and nutrition education needs (what they wanted to learn) and preferences (how they wanted to learn). Phase 3 involved teleconferenced discussion groups with dietitians a

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Castro, Miko Mariz C., Isabelita M. Pabuayon, Salvador P. Catelo, and Jose V. Camacho, Jr. "Analyzing Consumer Preferences for Credence Attributes of Fish and Fishery Products in Davao City, Philippines." Asian Journal of Agriculture and Development 18, no. 1 (2021): 84–103. http://dx.doi.org/10.37801/ajad2021.18.1.6.

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Fish remains among the essential diet components in a typical Filipino household. As fish consumption rises, the manner of how it is caught is in question as it affects the quality of the fish. This study aims to analyze the importance of the two credence attributes of environmental sustainability and food safety in fish and fishery products in Davao City, Philippines. Conjoint analysis was used to analyze consumer preference by estimating the consumer’s utility function. From the preference model, the relative importance of the considered attributes in descending order are food safety certifi

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Donovan, Jessen, and Ramon Hurdawaty. "ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ES KOPI SUSU (STUDI KASUS PADA KONSUMEN OMBE KOFIE SUMMARECON MAL BEKASI)." Jurnal Pendidikan dan Perhotelan (JPP) 2, no. 2 (2022): 67–84. http://dx.doi.org/10.21009/jppv2i2.07.

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Coffee served in a coffee shop does not only sell the taste and type of coffee because in a coffee shop there are other attributes. Attributes of coffee shops such as location, facilities, and infrastructure, the atmosphere of the coffee shop are also thought to influence coffee consumers' preferences for visiting and consuming coffee. Consumer preferences will influence the purchasing decisions of coffee consumers. Knowing consumer preferences is one of the strengths of each coffee shop to be able to face competition in the long term. The purpose of this study is to determine consumer prefere

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