To see the other types of publications on this topic, follow the link: Consumers' preferences.
Journal articles on the topic 'Consumers' preferences'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Consumers' preferences.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Wang, Yan, Jian-tao Zhou, and Hong-yan Tan. "CC-PSM: A Preference-Aware Selection Model for Cloud Service Based on Consumer Community." Mathematical Problems in Engineering 2015 (2015): 1–13. http://dx.doi.org/10.1155/2015/170656.
Full textAbstract:
In order to give full consideration to the consumer’s personal preference in cloud service selection strategies and improve the credibility of service prediction, a preference-aware cloud service selection model based on consumer community (CC-PSM) is presented in this work. The objective of CC-PSM is to select a service meeting a target consumer’s demands and preference. Firstly, the correlation between cloud consumers from a bipartite network for service selection is mined to compute the preference similarity between them. Secondly, an improved hierarchical clustering algorithm is designed to discover the consumer community with similar preferences so as to form the trusted groups for service recommendation. In the clustering process, a quantization function called community degree is given to evaluate the quality of community structure. Thirdly, a prediction model based on consumer community is built to predict a consumer’s evaluation on an unknown service. The experimental results show that CC-PSM can effectively partition the consumers based on their preferences and has good effectiveness in service selection applications.
2
Liu, Tianqi, Junwei Wang, Yumeng Feng, and Weisong Mu. "Predizione della preferenza degli attributi dei consumatori cinesi per l'uva da tavola." Italian Journal of Food Science 35, no. 4 (December 30, 2023): 147–58. http://dx.doi.org/10.15586/ijfs.v35i4.2333.
Full textAbstract:
This paper aims to understand intrinsic attribute preferences of Chinese consumers for table grapes, analyze the influencing factors, and build consumer preference prediction models. In this study, 4324 consumers from various regions of China were investigated. We analyzed consumer preferences and the influencing factors. Finally, binary logistic regression was used to construct prediction models of consumers’ intrinsic attribute preferences for table grapes. The results showed that grapes popular with Chinese consumers had fixed characteristics, including moderate size, spherical or near-spherical shape, purple-red color, strawberry flavor, light aroma, soft flesh and juicy, sweet taste, seedlessness, thin skin powder, and easy to peel. The results of the prediction models showed that age, annual consumption of grapes, and other factors of consumers had significant effects on consumer preferences. The prediction models achieved 80% accuracy in predicting consumer preferences for taste, seedless and peeling degrees. Analyzing the latest attribute preferences of Chinese table grapes, consumers can provide on the one hand, breeding direction reference for breeders, and on the other, marketing suggestions for marketers in the table grape industry. This study comprehensively investigated the intrinsic attribute preferences of Chinese table grape consumers, mastered the latest results of consumer preferences, added the indicators of the intrinsic attributes from the perspective of consumer demand, and conducted relatively more complete prediction research on the preferences of Chinese consumers.
3
Romadhon, Julkhaidar, Muhammad Yazid, Andy Mulyana, and Yunita. "Social demographic factors influencing consumer's preferences on rice attributes in Indonesia: a multinomial logistic approach." Potravinarstvo Slovak Journal of Food Sciences 15 (March 28, 2021): 235–44. http://dx.doi.org/10.5219/1526.
Full textAbstract:
This study assessed factors influencing consumer's preferences on rice attributes in Indonesia using data collected from a sample of 329 consumers in South Sumatra Province in Indonesia. This study used two variables such as independent variables and dependent variables. Independent variables as a predictor of attributes of consumer preferences include social-demographic variables. On another side, dependent variables include attributes of rice-based on the preferences of the consumer. Social demographic factors such as gender, age, number of families, occupation, education, and income are mentioned to influence consumer's preference for rice. Rice attributes such as small broken, chalky grains, higher broken, varieties, family reference, friend reference, suppliers, advertisement, foreign object, residue, packaging, brand, volume expansion, head rice, flavor, aroma soft texture, durability, and whiteness. This study employed the multinomial logistic regression analysis to examine the effects of these variables on rice preference. This study revealed that among household characteristics that influence consumers' preference for rice attributes were household income and the type of occupation of the household head.
4
Filipas, Ana Marija, Nenad Vretenar, and Ivan Prudky. "DECISION TREES DO NOT LIE: CURIOSITIES IN PREFERENCES OF CROATIAN ONLINE CONSUMERS." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 41, no. 1 (June 30, 2023): 157–81. http://dx.doi.org/10.18045/zbefri.2023.1.157.
Full textAbstract:
Understanding consumers’ preferences has always been important for economic theory and for business practitioners in operations management, supply chain management, marketing, etc. While preferences are often considered stable in simplified theoretical modelling, this is not the case in real-world decision-making. Therefore, it is crucial to understand consumers’ preferences when a market disruption occurs. This research aims to recognise consumers’ preferences with respect to online shopping after the COVID-19 outbreak hit markets. To this purpose, we conducted an empirical study among Croatian consumers with prior experience in online shopping using an online questionnaire. The questionnaire was completed by 350 respondents who met the criteria. We selected decision-tree models using the J48 algorithm to determine the influences of the found shopping factors and demographic characteristics on a consumer’s preference indicator. The main components of our indicators that influence consumer behaviour are the stimulators and destimulators of online shopping and the importance of social incidence. Our results show significant differences between men and women, with men tending to use fewer variables to make decisions. In addition, the analysis revealed that four product groups and a range of shopping mode-specific influencing factors are required to evaluate consumers’ purchase points when constructing the consumers’ preference indicator.
5
Zhan, Jintao, Yubei Ma, Pengcheng Deng, Yinqiu Li, Meng Xu, and Hang Xiong. "Designing enhanced labeling information to increase consumer willingness to pay for genetically modified foods." British Food Journal 123, no. 1 (August 24, 2020): 405–18. http://dx.doi.org/10.1108/bfj-08-2019-0637.
Full textAbstract:
PurposeThe regulations for qualitative genetically modified (GM) food labeling do not effectively eliminate the information asymmetries pertaining to the consumption of GM products. China's GM food labeling law requires the presentation of certain categories of GM products on GMO labels on packages. Such information is invaluable for understanding whether the disclosure of more information on GM foods can help alleviate information asymmetry while reducing consumer fear and risk perceptions of GM foods, and thus cause changes in their behaviors. The purpose of this paper is to explore the heterogeneity of consumer preferences for enhanced GM food labeling, how consumer preferences are influenced by labeling information, and how these preferences vary in different consumers.Design/methodology/approachBoth descriptive statistics and econometric techniques, including the multivariate ordered Probit model, were applied to a sample of 566 urban consumers in the Yangtze River Delta region of China. All respondents were divided into two groups: people who would definitely not buy GM foods before selecting enhanced labeling information (“consumer group 1”, sample size 282) and people who would definitely not object to buying GM foods before selecting enhanced labeling information (“consumer group 2”, sample size 274).FindingsThe findings suggest that urban consumers have a preference for different types of enhanced labeling information about GM foods, that such a preference significantly influences their willingness to pay for GM foods, that there exists a large difference in the preferences of different consumer groups, and that enhanced GM food labeling information has a greater impact on those consumers who would not accept GM foods.Originality/valueThis research identifies the GM information disclosures that most affect consumer preferences and how these preferences vary across different segments of consumers, which is a current gap in the literature. The study has demonstrated that enhanced labels of GM foods with diverse information would not alter a consumer's WTP for GM foods who does not perceive the value of information from the enhanced labels, but change positively consumers with uncertainty willingness to pay before disclosure.
6
Miškolci, Simona. "Consumer preferences and willingness to pay for the health aspects of food." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 4 (2011): 167–76. http://dx.doi.org/10.11118/actaun201159040167.
Full textAbstract:
Agri-food systems in the Czech Republic are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. Having established a general framework for the analysis of food choice and quality perception, second part of the paper gives overview of results of stated preference evaluation studies conducted in the Czech Republic. The objective of secondary data analysis is to evaluate consumer preferences and willingness to pay for the food quality with the special attention to an evaluation of consumer preferences for health aspects of the food. The consumers’ relative preferences toward the different dimensions of a product’s quality are measured from the consumers’ perspective via their preference scores on various dimensions of quality derived from Analytic Hierarchy Process (AHP). Price premium consumers are willing to pay for the high quality product is investigated using Contingent valuation method (CV). In general, the empirical evidence supports the hypothesis that health ensuring and enhancing characteristics together with sensorial characteristics significantly affect consumers’ preferences for food and most consumers are willing to pay a price premium in order to ensure required quality of food.
7
Peng, Liangui, Ying Li, and Hui Yu. "Effects of Dual Credit Policy and Consumer Preferences on Production Decisions in Automobile Supply Chain." Sustainability 13, no. 11 (May 21, 2021): 5821. http://dx.doi.org/10.3390/su13115821.
Full textAbstract:
New energy vehicles have a significant advantage in energy saving and environmental pollution reduction in the transportation industry; however, they are still at a disadvantage in the market competition. The Chinese government has introduced lots of policy measures to promote the mass adoption of new energy vehicles (NEVs), specifically the dual credit policy. Moreover, consumer’s preferences are vital factors in their purchase decision making. This study focuses on the production decisions of automobile manufacturers under the decentralized and centralized supply chain, considering the factors of both consumer preferences and dual credit policy. First, under the centralized decision mode, higher demand drives the manufacturer to expand production; however, retailers’ profits are harmed. With the increase in consumers’ environmental preference and cognition of endurance ability, market pricing and demand increase under the decentralized decision mode. The cross effects of preferences bring more profits for manufacturers and retailers. Second, the difference in prices and profits widens, under the two decision modes, as increases in consumer preferences’ value. When consumers have higher environmental preferences, manufacturers and retailers should increase the new energy vehicle pricing. Otherwise, they should decrease pricing to increase the market penetration ratio. In addition, the impacts of one preference on the profit difference are related to the other preference.
8
Oliveira, Gabriela D., and Luis C. Dias. "Influence of Demographics on Consumer Preferences for Alternative Fuel Vehicles: A Review of Choice Modelling Studies and a Study in Portugal." Energies 12, no. 2 (January 20, 2019): 318. http://dx.doi.org/10.3390/en12020318.
Full textAbstract:
The significant energy consumed by road transportation and the difficult market penetration of Alternative Fuel Vehicles (AFVs) has led to a substantial body of research aiming to understand consumer preferences and future demand for AFVs. The individual characteristics of consumers are one of the explanatory factors of these preferences. In this context, the main purpose of this work is to present a comprehensive state-of-the-art review of how consumer demographics influence their preferences concerning AFVs. This review focuses on papers that applied Choice Modelling techniques to elicit individual consumer preferences for AFVs through stated preference surveys. Age, gender, income, level of education, family size, driving habits and number of vehicles per household were selected for analysis. This study also adds to the literature by analyzing the influence of demographic characteristics on preferences of Portuguese consumers. Very few studies addressed the influence of demographics on preferences for vehicle attributes. Considering the influence of consumers’ income and age, no consistent results were found. However, when age and consumers’ nationality were crossed, a potential trend of consumers’ age influence was unveiled. Regarding gender, level of education and family size, it was observed that consumers with higher education levels, women and consumers with larger families have higher preferences for AFVs.
9
Chen, Chun-Wei. "A Feasibility Discussion: Is ML Suitable for Predicting Sustainable Patterns in Consumer Product Preferences?" Sustainability 15, no. 5 (February 22, 2023): 3983. http://dx.doi.org/10.3390/su15053983.
Full textAbstract:
In the era when product design must meet the needs of consumers, the products preferred by consumers are an important source of design creativity and design reference for product designers to design products. Therefore, how to effectively grasp the products that consumers prefer has become an important issue for product designers. In order to allow designers to have more convenient and accurate consumer preference product prediction tools, this study proposed machine learning (ML) to analyze and predict sustainable patterns in consumer product preferences and conducted a feasibility study on the use of ML for predicting sustainable patterns in consumer product preferences. A total of three experiments were carried out in this study: the KJ method to predict consumer product preference experiment, the AHP method to predict consumer product preference experiment, and ML to predict consumer product preference experiment. This study uses the three experiments to discuss and compare the prediction ability of ML and the current commonly used forecasting tools, namely the KJ method and AHP method. The research results show that no matter what kind of consumer product attribute preference is predicted, the accuracy rate of consumer product preference prediction by ML is much higher than that of the KJ method and AHP method. These research results show that no matter the product attribute dimension, ML has the ability to predict consumer preferences, and ML has a better ability to predict consumer preferences than traditional tools. Therefore, this study believes that ML can be used to analyze and predict sustainable patterns in consumer product preferences. Therefore, this study suggests that product designers can use ML technology to assist in the analysis and prediction of consumer product preferences, so as to improve the grasp of consumer preference products.
10
Cliff, M. A., K. Sanford, and E. Johnston. "Evaluation of hedonic scores and R-indices for visual, flavour and texture preferences of apple cultivars by British Columbian and Nova Scotian consumers." Canadian Journal of Plant Science 79, no. 3 (July 1, 1999): 395–99. http://dx.doi.org/10.4141/p98-101.
Full textAbstract:
Apple preferences were examined for regional, cultivar and order-of presentation effects. Seven apple cultivars, four (Honeycrisp, Fiesta, Cortland and Sinta) grown in Nova Scotia (NS) and three (Creston, Silken and Gala) grown in British Columbia (BC) were evaluated for visual, flavour and texture preferences using a nine-point hedonic scale. In both locations, 126 consumers evaluated all seven cultivars for their visual preferences and four of the seven cultivars for their flavour and texture preferences, using an incomplete-block design balanced for presentation order and carry-over effects. On average, the flavour and texture scores of NS consumers were higher than those of BC consumers. Regional differences were most pronounced for visual preferences, with BC consumers preferring Gala and Creston (BC-grown cultivars) and NS consumers preferring Fiesta and Cortland (NS-grown cultivars). Despite these differences, three of the four top-rated cultivars were identical (Gala, Fiesta and Cortland). Flavour preferences were the most similar, with Gala, Silken, Creston and Cortland being preferred by both NS and BC consumers. Regional differences for texture preferences were less pronounced than those for visual preferences, with Creston preferred by both groups. The BC consumers preferred the texture of Silken and Creston, while the NS consumers preferred the texture of Creston, Honeycrisp, Cortland and Gala. Results from the nine-point hedonic scale were correlated with results from the four-point R-index scale. Correlations were highest when discrimination among the cultivars was greatest. Both methodologies effectively quantified consumer preferences, with hedonic scores expressing results in relative terms and the R-index expressing results as probabilities. Key words: Sensory evaluation, consumer preference, apple-cultivar preference, R-index
11
Rao, Ram, and Ozge Turut. "New Product Preannouncement: Phantom Products and the Osborne Effect." Management Science 65, no. 8 (August 2019): 3776–99. http://dx.doi.org/10.1287/mnsc.2018.3124.
Full textAbstract:
The mere preannouncement of a new product can affect consumer choice, thus complicating preannouncement strategy. This is because a preannounced product that is unavailable immediately can still be one of the alternatives in a consumer’s mind at the time of choice. Such unavailable products, also known as phantom products, influence the reference point that consumers compare alternatives to when making a choice, as has been widely demonstrated in experimental studies. Thus, in addition to encouraging consumers to postpone purchase in favor of a future product, preannouncement also changes their preference for the currently available products when consumers do not prefer to postpone. In this paper we explore preannouncement strategy by analyzing a model that incorporates the effect of new product preannouncement (NPP) on consumer preferences and compare the results with a benchmark case in which consumer preferences across the existing products are not influenced by preannouncement. We find that when we take into account the effect of NPP on consumer preferences across the existing products, although postponement of purchase by some consumers remains beneficial, the preference for the current product offering with a lower quality can suffer so much that the significant lowering of current profits is not offset by future gains. Thus, preannouncement may no longer be the optimal strategy for the firm with a lower-quality product, which in turn explains the “Osborne effect.” Our results also challenge the conventional wisdom in new product preannouncement literature. This paper was accepted by Juanjuan Zhang, marketing.
12
Sandita, Febrianisa Yulia, Ibnu Wahid Fakhrudin Aziz, and Mirwan Ushada. "Fried Chicken Consumer’s Preference and Purchase Decision Analysis During Covid 19 Pandemic Era." Agroindustrial Journal 9, no. 1 (August 19, 2023): 13. http://dx.doi.org/10.22146/aij.v9i1.80860.
Full textAbstract:
This study aims to observe the decision-making process on fried chicken purchases, and identify the most considered attribute, and combination of attributes based on consumer preference in the Covid-19 pandemic era. The pandemic has altered consumer behavior and consumption patterns, leading to changes in the food industry. Understanding how consumer preferences have shifted can help businesses adapt their strategies to better serve their customers. The data were collected using the questionnaire method through the Google Form platform with respondent criteria being fried chicken consumers who had purchased fried chicken at least twice in the last six months with the number of respondents being 135. The questionnaire consisted of two parts, the first part is about the consumer's purchase decision-making process and the second one is about the consumer's preference for fried chicken. Price, serving, purchase state, and packaging are the attributes chosen to identify consumer preferences using the conjoint analysis method. This study shows consumer habits in the decision-making process of buying fried chicken and consumers’ preferences toward the price, serving, purchase state, and packaging of fried chicken. Product attributes were the most considered based on importance level Price (40.73%), Purchase state (33.57%), Serving (16.99%), and Packaging (8.70%). The combination of fried chicken product attributes that are preferred by consumers according to the utility value of each level attribute is less than 15.000 IDR of price, served with rice/fried chicken and vegetables, purchased in ready-to-eat (takeaway/delivery) form and using paper box packaging.
13
Sánchez-Toledano, Blanca Isabel, Venancio Cuevas-Reyes, Zein Kallas, and Jorge A. Zegbe. "Preferences in ‘Jalapeño’ Pepper Attributes: A Choice Study in Mexico." Foods 10, no. 12 (December 15, 2021): 3111. http://dx.doi.org/10.3390/foods10123111.
Full textAbstract:
Background: According to Mexican growers of ‘Jalapeño’ peppers, its commercialization is the primary limitation. Thus, consumer knowledge is critical to develop added-value strategies. The objective of this study was to identify ‘Jalapeño’ quality attributes to determine consumer preferences and willingness to pay, based on socioeconomic characteristics. Methods: A nationwide face-to-face survey was carried out using the discrete choice experiment method. The survey included 1200 consumers stratified by gender, age and region. Results: Heterogeneity analysis using the probabilistic segmentation model revealed three types of consumers: A price-sensitive segment, non-demanding consumers without specific preferences and selective consumers with a preference shifted toward specific ‘Jalapeño’ characteristics. Thus, detail-oriented producers must compete through price strategies, based on the marketplace (markets on wheels, grocery stores, or supermarkets) and through some quality attributes preferred by selective consumers. Therefore, results suggest that farmers should grow the correct varieties with appropriate agronomic management to cope consumer preferences. Conclusions: This paper contributes to the growing body of the ‘Jalapeño’ literature by explicitly investigating consumer preferences and willingness to pay for them.
14
Alphonce, Roselyne, Betty Mamuya Waized, and Marianne Nylandsted Larsen. "Consumer preference for novelty in processed foods: a developing country perspective." Journal of Agribusiness in Developing and Emerging Economies 10, no. 4 (May 28, 2020): 429–46. http://dx.doi.org/10.1108/jadee-03-2019-0036.
Full textAbstract:
PurposeThe paper aims to explore consumer preferences for novel and other quality attributes in processed foods. It focuses on preferences for product origin, certification on food quality and standards and tradeoffs between novelty (fortification and highly processed) and other quality attributes.Design/methodology/approachIn total, 317 consumers were randomly selected at a high-end supermarket and a traditional local market in Dar es Salaam, Tanzania. Stated and revealed preference approaches were used to investigate their preferences for different attributes in processed foods. A hypothetical choice experiment was used to assess consumer preference for six baby food attributes and the tradeoffs between the attributes, while the revealed preference method included questions on consumer's actual processed food purchasing and consumption habits. In addition, consumers were asked a series of hierarchical questions assessing the motivation underpinning their choices for different products attributes.FindingsWhen making choices for processed food attributes, consumers are reluctant to choose novel technologies and have a strong preference for natural, nutritious, tasty and quality processed food attributes. However, they are willing to forego their preference for naturalness and to overcome their reluctance to trying novel technologies when the novelty is embedded with such quality benefits as nutrition, but not so when the embedded benefit is convenience. They are also willing to trade off their preference for nutrition for a sensory taste. This suggests that micronutrient deficiencies can be reduced among women and children under five by employing the appropriate strategies in processed food formulation. Further, the preference for product origin highlights the opportunity for national brands to fill the gap created by the increasing demand for processed foods in Tanzania.Research limitations/implicationsThe study claims a developing country perspective but is only representing consumers in one city in a developing country. However, this study speculates that consumers with representative characteristics in such context are likely to behave the same. Furthermore, although this study controlled for a hypothetical bias, having a hypothetical choice experiment with non-shoppers (non-purchasers) could have triggered the hypothetical bias, making participants concentrate more on non-price than price attributes.Originality/valueThe paper offers a developing country perspective on consumers' preferences for novelty in processed foods and tradeoffs with other quality attributes.
15
Mila, FA, and SK Raha. "Consumers preferences for processed milk A study in Mymensingh town." Journal of the Bangladesh Agricultural University 10, no. 2 (May 13, 2013): 267–76. http://dx.doi.org/10.3329/jbau.v10i2.14918.
Full textAbstract:
The study examined the consumer preference for processed milk in Mymensingh town. The study was mainly based on primary data in which 40 consumers were purposively selected from Mymensingh town. In the study, preference of consumers for processed milk i.e. powder milk, condensed milk and pasteurized milk were investigated. Consumers preference for processed milk was ascertained through a 4-point numerical rating scale. The consumers highly preferred powder milk and the computed preference index of powder milk was 80. The computed preference index of pasteurized milk was 71. The computed preference index of raw milk was 54. The lowest preference of consumers was for condensed milk and the computed preference index of condensed milk was 36. The study revealed that Milk Vita has ranked first (90) followed by Diploma (85), Dano (81), Arong (68) and Red Cow (61) were the major brands preferred by the consumers. On the other hand, Danish (36), Nido (34), Starship (34), Marks (27) and Farmland (26) were less preferred for consumption of processed milk. The relationship between the factors that influencing consumers preferences and their preferences of processed milk was also explored. Spearman rank correlation coefficient test was used to explore relationship between the variables. The monthly income of the family, price level, taste level, fat content, nutritional value and attitudes towards processed milk of the consumers were significantly related with their preferences of processed milk while the other factors (age, family size, education level) were not significantly related.DOI: http://dx.doi.org/10.3329/jbau.v10i2.14918 J. Bangladesh Agril. Univ. 10(2): 267-276, 2012
16
Dolšak, Janez, Nevenka Hrovatin, and Jelena Zorić. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers." Sustainability 12, no. 23 (November 25, 2020): 9870. http://dx.doi.org/10.3390/su12239870.
Full textAbstract:
This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies.
17
Huang, Yinghui, Hui Liu, Weiqing Li, Zichao Wang, Xiangen Hu, and Weijun Wang. "Lifestyles in Amazon: Evidence from online reviews enhanced recommender system." International Journal of Market Research 62, no. 6 (May 1, 2019): 689–706. http://dx.doi.org/10.1177/1470785319844146.
Full textAbstract:
Online lifestyles have been shown to reflect and affect consumers’ preferences across a wide range of online scenarios. In the context of e-commerce, it still remains unclear whether online lifestyles are practically influential in predicting consumers’ purchasing preferences across different product categories, especially considering its potential influence over the widely used personality traits. In this study, we provide the first, to the best of our knowledge, quantitative demonstration of online lifestyles in predicting consumers’ online purchasing preferences in e-commerce by using a data-driven approach. We first construct an online lifestyles lexicon including seven distinct dimensions using text mining approaches based on consumers’ language use behaviors. We then incorporate the lexicon in a typical e-commerce recommender system to predict consumers’ purchasing preferences. Experimental results on Amazon Review Dataset show that online lifestyles and all its subdimensions significantly improve preference predicting performance and outperform the widely used Big Five personality traits as a whole. In addition, product types significantly moderate the influence of online lifestyle on consumer preference. The strong empirical evidence indicates that the big e-commerce consumer data facilitates more specialized market psychographic segmentation, which advances data-driven marketing decision-making.
18
Calvo-Porral, Cristina, Sergio Rivaroli, and Javier Orosa-Gonzalez. "How consumer involvement influences beer flavour preferences." International Journal of Wine Business Research 32, no. 4 (April 13, 2020): 537–54. http://dx.doi.org/10.1108/ijwbr-10-2019-0054.
Full textAbstract:
Purpose Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour preferences is a relevant question for the beer industry; however, little is known whether consumer involvement influences beer flavour preferences, and the purpose of the present study is directed to shed light on this area yet under-investigated. Design/methodology/approach The research was conducted in Spain, where a total amount of 565 beer consumers were classified based on their level of involvement with beer. Data were analysed by analysis of variance, Tukey test, principal component analysis and multidimensional scaling (MDS) to examine consumers’ preferences for different beer flavours using a consumer hedonic approach based on like and dislike evaluation. Findings The findings support the existence of a homogeneous pattern in beer-flavour preferences, regardless of consumer involvement, showing a greater liking for conventional flavours. Further, highly involved consumers show a higher preference for unconventional or flamboyant beer flavours, than low or medium involved consumers. Originality/value Derived from the findings it can be stated that consumers do not accept all kinds of flavours and that their level of product involvement affects their flavour preferences.
19
Wu, Linhai, Hongsha Wang, and Dian Zhu. "Analysis of consumer demand for traceable pork in China based on a real choice experiment." China Agricultural Economic Review 7, no. 2 (May 5, 2015): 303–21. http://dx.doi.org/10.1108/caer-11-2013-0153.
Full textAbstract:
Purpose – The purpose of this paper is to reveal the actual consumer demand for traceable pork by investigating consumer preferences for pork with combined levels of traceability information based on differences in individual consumer preferences, in order to support the government in decision making regarding the gradual construction of safe food markets. Design/methodology/approach – Combinations of four types of traceability information, including farming, slaughter and processing, distribution and sales, and government certification, with price were randomly designed. To identify consumer preferences for these attribute combinations of traceable pork, 215 consumers in Wuxi, Jiangsu Province were investigated using a real choice experiment and the mixed logit model. Findings – Significant heterogeneity was observed in consumer preferences for traceable pork. The information of farming, slaughter and processing, distribution and marketing, and government certification could significantly improve consumer utility. Moreover, consumers had the highest preference for government certification information. Originality/value – Although numerous studies have been performed on consumer preferences for food safety attributes using a real choice experiment, almost none of them focus on Chinese consumers. Therefore, this study is an attempt to fill this gap. The conclusions of this study can serve as a reference for the Chinese government in developing safe food consumption policies. Although Chinese consumers have cried out for improvement of pork safety, they have different preferences for traceability information; thus, the government must promote traceable food step-by-step, using consumer preferences as a starting point.
20
Himmatul Miftah, Ita Novita, H. Tsuwaibah, and M. A. Sunaryo. "PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS." Indonesian Journal of Applied Research (IJAR) 1, no. 3 (December 24, 2020): 149–54. http://dx.doi.org/10.30997/ijar.v1i3.65.
Full textAbstract:
Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.
Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance
21
Mańkowski, Dariusz R., Anna Fraś, Kinga Gołębiewska, and Damian Gołębiewski. "CONSUMER ACCEPTANCE OF POLISH BREAD PRODUCTS." Plant Breeding and Seed Science 77 (December 20, 2018): 33–42. http://dx.doi.org/10.37317/pbss-2018-0003.
Full textAbstract:
Consumer acceptance of a variety of products, including bread is currently a very important economic andpsychological criterion. Thus, understanding of consumer behaviour and preference should help bread manufacturersto satisfy the customers, particularly during launching new products. The study objective was toinvestigate preferences and expectations of Polish consumers concerning bread products as well as their comparisonwith manufacturers opinions. Surveys were collected using CATI method. Obtained results testifiedabout clear differentiation of consumer requirements in relation to bread. It has been shown that preferencesof bread consumers are connected with such factors as: sex, age, place of residence, employment, educationand financial situation. Diverse demands of consumers result in a wide range of bread products on the marketand a need for improving their quality and promotion of new brands.
22
Hampson, C. R., K. Sanford, and J. Cline. "Preferences of Canadian consumers for apple fruit size." Canadian Journal of Plant Science 82, no. 1 (January 1, 2002): 165–67. http://dx.doi.org/10.4141/p01-059.
Full textAbstract:
Apple fruit size preferences are known to vary among consumer populations. Characteristic commercial fruit size varies among apple-growing regions within Canada for a given cultivar. Canadian consumer preferences for apple size are not well documented, nor is it known whether preferences vary among regions. In this study, 586 consumers from British Columbia, Ontario and Nova Scotia were asked to rate a series of apple sizes using the affective “Just Right” scale. Ideal fruit size was similar regardless of province or consumer gender. Age groups differed slightly in fruit size preference. The Just Right score was a linear function of fruit diameter for all groups. The fruit diameter considered ideal for dessert use ranged from 7.4 to 7.6 cm among the age groups. Key words: Malus × domestica Borkh., sensory evaluation, consumer preference
23
Wang, Fa, Haifeng Wang, and Joung Hyung Cho. "Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis." Sustainability 14, no. 6 (March 16, 2022): 3463. http://dx.doi.org/10.3390/su14063463.
Full textAbstract:
With the growing consumption market of yogurt products, the continuous innovation of packaging design has become the major means of enterprise marketing for fast-moving consumer goods. Because different combinations of packaging design elements affect the consumers in different ways, the contradiction between the product packaging design and consumer demand has impacted the further development of these products’ marketing. To explore the relationship between the constituent elements of yogurt packaging design and consumer preferences, four kinds of factors to the purchased products’ attributes were selected from the packaging design, including the graphics, packaging colors, packaging shapes and label texts. The consumers’ preferences for different attributes of yogurt packaging design were quantitatively evaluated by the Conjoint Analysis Method (CAM). Consumers showed the strongest preference for yogurt packaging shapes (39.017%), and were the most satisfied with the concrete graphics of cool colors (31.330%); the level combination of attributes most preferred by consumers is that of concrete graphics, cool colors, gable-top boxes and simple labels. The packaging design satisfying consumer preferences gave rise to positive purchase attitudes. Such research results facilitated the understanding of the consumption market and provided the theoretical support necessary for the development of yogurt packaging design to match the consumers’ preferences.
24
Yu, Shulan, Qun Zheng, Tianyue Chen, Hongli Zhang, and Xinran Chen. "Consumer personality traits vs. their preferences for the characteristics of wood furniture products." BioResources 18, no. 4 (September 15, 2023): 7443–59. http://dx.doi.org/10.15376/biores.18.4.7443-7459.
Full textAbstract:
Individual personality traits are powerful determinants of behavior, and they can profoundly influence consumer decisions as a comprehensive understanding of consumer personality traits. Their role in decision-making can improve the predictability of consumer-related behavior. In this study, data on consumers’ preferences and personality traits were collected through questionnaires using the Wood Furniture Product Characteristics Consumer Preference Scale and the Big Five Personality Inventory Simplified. Bivariate correlation analysis and stepwise multiple regression analysis were used to investigate the relationship between the Big Five personality traits (neuroticism, extraversion, openness, agreeableness, and conscientiousness) and wood furniture product characteristics consumer preferences. Correlation analysis indicated that neuroticism was correlated negatively with wood furniture product characteristic consumer preference scores. Extraversion, agreeableness, and conscientiousness were correlated positively with wood furniture product characteristic consumer preference scores. There was no correlation between openness and consumer preference. Regression analysis indicated that neuroticism, extraversion, agreeableness, and conscientiousness predicted wood furniture product trait consumer preferences. Overall, assessing personality traits can help provide insight into the psychological and behavioral characteristics of consumers when purchasing wood furniture products, allowing for a more comprehensive understanding of market demand and more effective marketing and product positioning strategies.
25
Alkan, Nesrin, and Can Deniz Koksal. "Identifying Consumer Preferences for New Generation Vehicles Using Multidimensional Preference Analysis." Marketing and Management of Innovations 15, no. 2 (2024): 39–54. http://dx.doi.org/10.21272/mmi.2024.2-04.
Full textAbstract:
In recent years, developments in the automotive sector have impacted consumer preferences in transportation, creating more options for consumer needs in this area. Changing consumer needs raises a number of complex issues, such as how automotive companies should develop their products and what actions should be taken to ensure that their brands are popular with consumers and increase their loyalty. It is necessary to investigate the preferences of consumers regarding electric cars, which are expected to be among the types of vehicles that will become increasingly popular in the near future in terms of efficiency and utility. The aim of this study is to investigate consumers’ purchasing processes, to determine the preferred brands and car features in this process and to determine consumers’ expectations of new car models. At the same time, this study aimed to assess car users’ perspectives on electric vehicles and examine participants’ preferences for traditional fuel types such as gasoline, diesel and LPG, as well as electric and hybrid vehicles. The study used a questionnaire to collect data from customers of an automotive company to identify the factors that influence consumer preferences in the automotive sector. As part of the study, a 16-question questionnaire was randomly distributed to 405 respondents. In analysing the data, descriptive statistics were used to determine the demographic characteristics of the participants, chi-square tests were used to examine the relationships between demographic characteristics and factors influencing consumers’ purchasing decisions, and multidimensional preference analysis methods were used to determine the most important and most preferred characteristics of customers when purchasing. The multidimensional preference analysis method, a multivariate statistical method, provides valuable information about the factors that determine consumers’ preferences and decisions. Multidimensional preference analysis provides companies with an important perspective on both competition and the identification of gaps in the market. According to the results of the data analysis, participants indicated that a new generation car should have low fuel consumption and a good safety system. While the environmental friendliness of electric vehicles and the increase in diesel and gasoline prices were the main reasons for their preference, the reasons for nonpreference were problems with recharging.
26
Amgalan, U., I. A. Khankhalaeva, and A. F. Batueva. "ULAANBAATAR (MONGOLIA) CITIZEN ATTITUDES AND PREFERENCES REGARDING MEAT." Вестник ВСГУТУ 93, no. 2 (2024): 5–11. http://dx.doi.org/10.53980/24131997_2024_2_5.
Full textAbstract:
This article aims to outline factors that influence preferences of meat consumers. The survey is based on interviews of 950 consumers in Ulaanbaatar. The results of consumer preference were obtained by statistical data processing and average score data calculating (ACS) and standard deviation (SD) with SPSS Statistics ver. 25.0 program using Varimax and Principal Component Analysis (PCA) orthogonal rotation principal component analysis method. The results show that the consumer preference regarding meat is based on its outside, which is evident from the data obtained (the mean value was 3.79, SD=1.32). This means that the outside of meat is the most important quality characteristic for Ulaanbaatar consumers. In addition, the analysis of qualitative indicators revealed that consumers pay little attention to the size of fat in meat and factors of its possible environmental contamination.
27
Alphonce, Roselyne, Anna Temu, and Valerie Lengard Almli. "European consumer preference for African dried fruits." British Food Journal 117, no. 7 (July 6, 2015): 1886–902. http://dx.doi.org/10.1108/bfj-10-2014-0342.
Full textAbstract:
Purpose – The purpose of this paper is to assess European consumer preference and willingness to pay (WTP) for tropical dried fruits from Africa. The paper specifically investigates sensory and credence characteristics driving consumer preferences. Design/methodology/approach – Data on sensory descriptive analysis and hedonic evaluation for seven samples representing three fruit types: mango, pineapple and banana, were collected together with data on Country of Origin (COO) preferences and WTP for conventional, organic and fair-trade labelled dried fruits, among Norwegian consumers (n=96). Findings – The results show that consumer preferences for a dried fruit are affected significantly by its typical aroma intensity and consumers are willing to pay a premium for both organic and fair-trade products. Two consumer groups expressing distinct COO preferences for tropical dried fruits and a third group with no country preferences are revealed. Originality/value – This study provides useful insights for dried fruit producers and market strategists in tropical countries attempting to position value-added products for maximum revenue.
28
Wagle, Sudip. "Determinant Variables Of Consumers’ Preference Towards Patanjali Products." Journal of Balkumari College 11, no. 1 (December 31, 2022): 39–49. http://dx.doi.org/10.3126/jbkc.v11i1.53022.
Full textAbstract:
Patanjali Ayurveda is maker of ayurvedic consumer product and is one of the fastest growing consumer company. Consumers of Twenty-first Century are much more health conscious and are always inclined to maintain quality of life. So, people are moving towards herbal and ayurvedic products. In order to purchase a product, consumer will go through a process of buying behavior. The purchase decision of consumer is mostly affected by the quality, price, packaging, advertisement, brand image and benefits offered by the brand. This study elucidate about the consumer’s preferences towards Patanjali products within Bharatpur Metropolitian city. Descriptive and casual comparative research design were used and the collected primary data via well-structured google form questionnaire were analyzed using both descriptive and inferential analysis. The major finding of this study shows brand image is the main reason that induces consumers to buy Patanjali products and it also reveals the level of satisfaction of consumers towards Patanjali products. Likewise, results reveals that the impact of quality, brand image, packaging and availability of products on consumers’ preference towards Patanjali products is found positive with significant whereas the impact of price on consumers’ preference towards Patanjali products is only positive with insignificant. Similarly, the influence of advertisement and offers on consumers’ preference towards Patanjali products is found negative but that is also insignificant.
29
Jensen, Kimberly Lynn, Karen Lewis DeLong, Mackenzie Belen Gill, and David Wheeler Hughes. "Consumer willingness to pay for locally produced hard cider in the USA." International Journal of Wine Business Research 33, no. 3 (May 17, 2021): 411–31. http://dx.doi.org/10.1108/ijwbr-06-2020-0029.
Full textAbstract:
Purpose This study aims to determine whether consumers are willing to pay a premium for locally produced hard apple cider and examine the factors influencing this premium. This study examines the influence of hard apple cider attributes and consumer characteristics on consumer preferences for local hard apple cider. Design/methodology/approach Data from a 2019 survey of 875 Tennessee consumers regarding their preferences for a local hard apple cider were obtained. Probit estimates were used to calculate the premium consumers were willing to pay for a locally made hard apple cider and factors influencing this premium. A multivariate probit was used to ascertain factors influencing the importance of attributes (e.g. heirloom apples, sweetness/dryness, sparking/still and no preservatives added) on local hard apple cider preference. Findings Consumers would pay a $3.22 premium for local hard apple cider compared with a $6.99 reference product. Local foods preferences, urbanization, weekly purchases of other alcoholic beverages and shopping venues influenced premium amounts. Other important attributes were sweetness/dryness and no preservatives. Influence of consumer demographics suggests targeted marketing of local ciders could be successful. Originality/value Few studies examine consumer preferences for hard apple ciders. This study represents a cross-sectional analysis of the premium consumers would pay for local hard apple ciders and the importance of other hard apple cider attributes.
30
Yue, Chengyan, Yufeng Lai, Jingjing Wang, and Paul Mitchell. "Consumer Preferences for Sustainable Product Attributes and Farm Program Features." Sustainability 12, no. 18 (September 9, 2020): 7388. http://dx.doi.org/10.3390/su12187388.
Full textAbstract:
Previous literature primarily focused on consumers’ preference for specific sustainable attributes, such as a product being organic, eco-friendly, locally grown, and fair trade. Little is known about consumers’ preference for sustainable program features. We conduct two online choice experiments with U.S. consumers and find that consumers consistently care about farmers’ engagements in sustainable programs, and they are willing to pay a price premium for products from such programs. Consumers also value promoting science in sustainability, establishing concrete measurements of sustainability, and communicating sustainable practices with consumers and downstream industries. We apply the latent class logit model to investigate the potential segmentation of consumers. Three consumer segments are identified based on participants’ heterogeneity in preferences. Our research provides useful information for designing new sustainability programs.
31
Ma'ruf, Rikal, Budiyanto Budiyanto, and Akhmad Mansyur. "PREFERENSI KONSUMEN IKAN CAKALANG DI KELURAHAN SODOHOA KECAMATAN KENDARI BARAT KOTA KENDARI." Jurnal Sosial Ekonomi Perikanan 7, no. 1 (August 19, 2022): 45. http://dx.doi.org/10.33772/jsep.v7i1.27258.
Full textAbstract:
This study aims to determine consumer preferences forskipjack tuna consumers in Sodohoa Village, West Kendari District, Kendari City in January 2022. The method used is accidentasl sampling. The number of samples is this study was 30 samppes. The variables observed were fish size, price, color, cleanliness, and texture of skipjack tuna. Analysis of the data used is Conjoint Analysis. The results showed that the preferences of consumers namely skipjack tuna which is cheap, brightly colored, stiff textured, clean, with a size of 1 fish/3 kg. Keywords: Conjoint Analysis; Skipjack Tuna; Consumer Preference
32
Moon, Heekang, and Hyun-Hwa Lee. "Consumers’ preference fit and ability to express preferences in the use of online mass customization." Journal of Research in Interactive Marketing 8, no. 2 (June 3, 2014): 124–43. http://dx.doi.org/10.1108/jrim-07-2013-0043.
Full textAbstract:
Purpose – The purpose of this study is to investigate consumers’ intention to use mass customization by incorporating preference fit and their ability to express preferences into the theory of planned behaviour and to examine how consumers perceive behavioural control over the process of online mass customization (OMC). Preference fit, which refers to fit between consumer preference and product attributes, and ability to express preferences were integrated into theory of planned behaviour as two belief variables related to OMC. Design/methodology/approach – In total, 346 potential respondents were invited via e-mail to participate in the present study acquired from an independent marketing company. We conducted a self-administrated online survey using a video clip with voice instructions to demonstrate the OMC process as a stimulus. Findings – The results suggest that consumers’ attitudes and perceived behavioural control predicted their OMC use intentions. Preference fit positively affected consumers’ attitudes towards OMC as a behavioural belief, and the ability to express preferences positively influenced preference fit but did not predict perceived behavioural control as a control belief. Clothing involvement was a positive predictor of preference fit and the ability to express preferences. Originality/value – This study contributes to the OMC literature by suggesting a theoretical framework by extending the theory of planned behaviour and identifying consumers’ belief variables as antecedents of attitudes and perceived behavioural control in the OMC context. In addition, the study examines the role of clothing involvement in facilitating consumers’ OMC beliefs, suggesting the crucial role of clothing involvement as one of individual factors extending theory of planned behaviour framework, in the OMC process.
33
Iqbal, M. A., A. Nazir, T. Sadaf, A. Yousaf, and M. A. Shahwani. "DETERMINANTS OF CONSUMERS PERCEPTIONS REGARDING FRESH AND TETRA PACK MILK IN FAISALABAD, PAKISTAN." Pakistan Journal of Agriculture, Agricultural Engineering and Veterinary Sciences 38, no. 2 (December 29, 2022): 150–55. http://dx.doi.org/10.47432/2022.38.2.8.
Full textAbstract:
Pakistan is the fourth largest producer of milk in the world. Milk is consumed in both fresh and tetra pack form in the country. This study explores the socioeconomic factors that affect the consumer’s preferences towards tetra pack and fresh milk consumption. Primary data were collected from a number of 130 randomly selected consumers using a well-structure questionnaire from Faisalabad district of Punjab, Pakistan. For analytical purpose, binary probit regression model was used, where multiple factors were identified that influence the consumer decision of buying milk. Results revealed that income, education, milk price, age and gender of consumer, reason of milk preference and advertisement were significant determinants that affected the consumers’ preferences towards milk. Income and price of milk were considered dominant factors that affected the consumer’s preferences of milk type. The probit regression estimates indicated that the price was negatively related to tetra pack milk, where one PKR increase in price of milk decreased the probability of tetra pack milk consumption by 21.3 percent. The fresh milk is inferior goods in regarding to income level. For one PKR increase in income the likelihood of consumer buying decision towards tetra pack milk increased by 14 percent. The effect of education level of the household on the probability of buying milk has been found to be significant. Another important factor was ‘health and hygienic consideration’, the consumers who believe that the tetra pack milk is hygiene and healthy are 8.7 percent more likely to prefer tetra pack milk instead of fresh milk. The study suggests government to reduce price difference of fresh milk and tetra pack milk in order to enhance the assurance of quality milk to consumers. Milk processing and marketing stakeholders need to meet quality standards and provide milk at fair price to customers.
34
N. H. Rachmani, A. Apriantini, and L. Cyrilla ENSD. "Preferences of Young Consumers in Bogor City in Consuming Honey during the Covid 19 Pandemic." Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan 11, no. 1 (January 29, 2023): 13–18. http://dx.doi.org/10.29244/jipthp.11.1.13-18.
Full textAbstract:
During the COVID-19 pandemic, people’s habits in consuming highly nutritious food increased, especially to increase the body’s immunity. Consuming honey is one of the way because it has high content and boosts immunity. Research on consumer preferences in consuming honey was carried outto determine the level of consumer preference. Respondents of as many as 108 people were selected with an age range of 20 to 30 years and domiciled in Bogor City, and the sample was selected purposively. Respondents chose to consume honey with a brand and packaging they are interested in that is plastic bottles, because of the ease of distribution and storage. This type of honey consumes as much as 34.8% of forest honey. Respondents were 29.6% more likely to consume honey once a month. Consumers choose honey packaged using plastic bottles, 51.9%. Honey consumption is most often done by consuming honey alone without adding any food. Consumer decision-making is influenced by factors on the level of consumer preference for a product, so it is necessary to conduct research to determine consumer preferences.
35
Skreli, Engjell, Drini Imami, Catherine Chan-Halbrendt, Maurizio Canavari, Edvin Zhllima, and Ergent Pire. "Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study." Spanish Journal of Agricultural Research 15, no. 3 (July 10, 2017): e0114. http://dx.doi.org/10.5424/sjar/2017153-9889.
Full textAbstract:
Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and quality seeking consumers. Origin played a small influence on preference. Education and income did show some influence on preference for organic tomatoes. Although the organic food market in Albania is in its infancy stage, organic tomatoes are clearly preferred and many consumers are willing to pay a premium price.
36
Junaidi, Junaidi. "The awareness and attitude of Muslim consumer preference: the role of religiosity." Journal of Islamic Accounting and Business Research 12, no. 6 (August 4, 2021): 919–38. http://dx.doi.org/10.1108/jiabr-08-2020-0250.
Full textAbstract:
Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness plays an important role on consumer attitudes. Furthermore, mediator variables, such as consumers’ awareness and attitudes, have partial role to mediate religiosity and consumers’ preference. Research limitations/implications The recent study was limited to core of one region, therefore, future studies are needed to analyze consumers’ attitude and engagement in religious products and services such as Islamic brands image. Practical implications The stakeholders need to collaborate action to promote Islamic banks and the varying standard between their counterparts from the perspective of business and marketing. Originality/value The result of this study contributes to literature which has correlation with testing religion role toward Islamic bank. It also develops a new views into the determinants factor to influence consumers’ preferences.
37
Castro, Miko Mariz C., Isabelita M. Pabuayon, Salvador P. Catelo, and Jose V. Camacho, Jr. "Analyzing Consumer Preferences for Credence Attributes of Fish and Fishery Products in Davao City, Philippines." Asian Journal of Agriculture and Development 18, no. 1 (June 1, 2021): 84–103. http://dx.doi.org/10.37801/ajad2021.18.1.6.
Full textAbstract:
Fish remains among the essential diet components in a typical Filipino household. As fish consumption rises, the manner of how it is caught is in question as it affects the quality of the fish. This study aims to analyze the importance of the two credence attributes of environmental sustainability and food safety in fish and fishery products in Davao City, Philippines. Conjoint analysis was used to analyze consumer preference by estimating the consumer’s utility function. From the preference model, the relative importance of the considered attributes in descending order are food safety certification, sustainability practice information, and extent of good animal welfare for target and non-target species. Three major segments of seafood consumers (N = 300) were clustered in terms of policy preferences. These are consumers who preferred policies on food safety certification and traceability system (77%), consumers who preferred policies regarding food safety certification and environmental sustainability certification (16%), and consumers who highly preferred only food safety certification (7%). Using multinomial logistic regression, the factors affecting preferences were found to be average price per kilogram for capture fishery products, barangay (i.e., village) classification, household size, retail outlet choice, sex, frequency of buying, beliefs and practices regarding environmental sustainability and environmental concerns, age, years of education, and frequency of buying fish. The study showed the potential of environmental sustainability and food safety attributes in influencing the purchasing decisions of the consumers.
38
Kivetz, Ran, and Itamar Simonson. "Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards." Journal of Marketing Research 39, no. 2 (May 2002): 155–70. http://dx.doi.org/10.1509/jmkr.39.2.155.19084.
Full textAbstract:
Although frequency programs (FPs) have become ubiquitous in the marketplace and a key marketing-mix tool for promoting customer relationship and loyalty, little is known about the factors that determine how such programs are evaluated by consumers. The authors investigate the impact of the level of effort participants must invest to obtain the reward on the types of rewards they prefer and, consequently, on the decision to join the FP. In particular, the authors propose that higher required effort shifts consumer preferences from necessity to luxury rewards, because higher efforts reduce the guilt that is often associated with choosing luxuries over necessities. A series of studies with approximately 3100 consumers demonstrated that (1) higher program requirements shift preferences in favor of luxury rewards, (2) this effect is also observed when consumers choose between luxury and necessity rewards (of the same value) that they themselves proposed, and (3) the effect of program requirements on reward preferences is stronger among consumers who tend to feel guilty about luxury consumption and among those for whom the effort is invested in the context of work rather than pleasure. In addition, contrary to an alternative explanation based on the notion that higher requirements signal higher value of luxury rewards, the authors show that (1) when the program requirements are held constant but the individual consumer's effort is higher, the shift in preference toward luxuries is still observed and (2) increasing the monetary cost of participating in the FP decreases consumer preferences for luxury rewards. The authors discuss the theoretical implications of this research and the practical implications with respect to the design, targeting, and promotion of FPs.
39
Donovan, Jessen, and Ramon Hurdawaty. "ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ES KOPI SUSU (STUDI KASUS PADA KONSUMEN OMBE KOFIE SUMMARECON MAL BEKASI)." Jurnal Pendidikan dan Perhotelan (JPP) 2, no. 2 (November 30, 2022): 67–84. http://dx.doi.org/10.21009/jppv2i2.07.
Full textAbstract:
Coffee served in a coffee shop does not only sell the taste and type of coffee because in a coffee shop there are other attributes. Attributes of coffee shops such as location, facilities, and infrastructure, the atmosphere of the coffee shop are also thought to influence coffee consumers' preferences for visiting and consuming coffee. Consumer preferences will influence the purchasing decisions of coffee consumers. Knowing consumer preferences is one of the strengths of each coffee shop to be able to face competition in the long term. The purpose of this study is to determine consumer preferences in buying iced milk coffee and also want to find out from the preferences that exist, which preference factors are most considered by consumers in deciding to buy the product. This research is a quantitative study using descriptive methods and survey techniques. For the sampling method used in this study is the purposive sampling method. The data collection method used a questionnaire distributed to 91 respondents, which will be analyzed using the chi-square test and also multi-attribute fishbein. Attributes of consumer preferences in this study which refer to several previous studies have been determined by the author, the attributes of taste, price, brand, and packaging. Chi-square test results if X2 count > X2 table, then the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, that with the results of X2 count all items of consumer preference attributes are greater than X2 tables, then Ho is rejected and Ha is accepted. By multiplying the confidence number (bi) and also the evaluation (ei), the consumer attitude index (Ao) is obtained, where the results can be sorted from the most considered are taste, price, packaging, and brand.
40
MacLellan, Deborah, Catherine Morley, Karol Traviss, and Theresa Cividin. "Toward Evidence-based, Client-centred Nutrition Education Guidelines: Dietitian and Consumer Survey Results." Canadian Journal of Dietetic Practice and Research 72, no. 3 (September 2011): 111–16. http://dx.doi.org/10.3148/72.3.2011.111.
Full textAbstract:
Purpose: Dietitian and consumer perspectives on nutrition education needs and preferences were explored, as these relate to health status. Methods: Phases 1 and 2 of a three-phase, mixed-methods study are reported. Phase 1 was a national online survey of dietitians, which was designed to inform the development of a consumer survey (Phase 2). Consumers responded to an online survey about their demographics, medical conditions, and nutrition education needs (what they wanted to learn) and preferences (how they wanted to learn). Phase 3 involved teleconferenced discussion groups with dietitians across Canada to develop guidelines for nutrition education. Results: Dietitian respondents (n=441) perceived that consumer health status was important in predicting needs and preferences for nutrition education; emotional support was considered most important for consumers with life-altering medical conditions. Consumers (n=680) expressed interest in an array of nutrition education approaches; cooking tips, recipes, and supplement advice were the most popular. Respondents with and without medical conditions had similar nutrition education needs and preferences. Conclusions: Because of the complexity of nutrition education and consumers’ preference for a spectrum of approaches and delivery methods, evidence-based nutrition education guidelines are important to inform dietetics training for the provision of client-centred nutrition education.
41
Dharanidharan, K., S. Selvanayaki, K. Divya, R. Ravikumar, and S. Varadha Raj. "Exploring Household Wood Preferences among Consumers in Coimbatore." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 10 (September 6, 2023): 196–203. http://dx.doi.org/10.9734/ajaees/2023/v41i102159.
Full textAbstract:
Aims: This study aims to comprehensively investigate and analyze the factors that shape consumer preferences for various types of wood in the context of household applications in Coimbatore. By delving into the intricate dynamics that guide wood selection for domestic purposes, the research seeks to identify the underlying drivers that influence consumer choices. Through a meticulous examination of factors such as material versatility, eco-friendliness, aesthetic appeal, and material uniqueness, the study aims to provide a nuanced understanding of the key determinants that significantly impact the preferences of consumers when it comes to selecting specific wood varieties for furniture, decor, and other household uses. By shedding light on these preferences, the research aims to contribute valuable insights that can aid businesses, manufacturers, and policymakers in tailoring their products and strategies to better align with the evolving demands and preferences of consumers in the Coimbatore region.
Study Design: Exploratory research design.
Place and Duration of Study: The present study was conducted in the year 2023 during June and July
Methodology: The data were collected from 120 consumers in Coimbatore city using snowball sampling and Convenience sampling will be used to select the respondents for the present study with the help of a well-structured interview schedule used to scale the factors. To analyze the data using factor analysis to identify the main factors that influence consumers’ preference for wood such as availability, price, durability, appearance, eco-friendliness, and personal preference.
Results: Factors analysis provides that material excellence factors which comprise four factors versatile and modifiable, eco-friendly, aesthetic appeal, and uniqueness of material with a variance of 63.770 percent were the most influenced factors for preference for wood.
Conclusion: In conclusion, this study employed factor analysis to discern the key determinants shaping consumers' wood preferences. The analysis revealed that material excellence, encompassing factors related to versatility, eco-friendliness, aesthetic appeal, and material uniqueness, accounted for a significant variance of 63.770 percent in influencing wood preference. These findings emphasize the paramount importance of considering factors beyond traditional attributes like availability, price, and durability, and highlight the significance of holistic material qualities in shaping individuals' choices in wood selection.
42
Kecinski, Maik, Kent D. Messer, Lauren Knapp, and Yosef Shirazi. "Consumer Preferences for Oyster Attributes: Field Experiments on Brand, Locality, and Growing Method." Agricultural and Resource Economics Review 46, no. 2 (July 18, 2017): 315–37. http://dx.doi.org/10.1017/age.2017.21.
Full textAbstract:
Oyster aquaculture has experienced tremendous growth in the United States over the past decade, but little is known about consumer preferences for oysters. This study analyzed preferences for oysters with varied combinations of brands, production locations, and production methods (aquaculture vs. wild-caught) using dichotomous choice, revealed preference economic field experiments. Results suggest significant and distinct differences in behavior between first-time and regular oyster consumers. While infrequent oyster consumers were drawn to oysters labeled as wild-caught, experienced oyster consumers preferred oysters raised via aquaculture. These findings will be valuable for growers and policymakers who invest in aquaculture to improve surrounding ecosystems.
43
Liu, Chun-Wen, and Chao Deng. "Stated preferences of Taiwanese investors for financial products." Qualitative Research in Financial Markets 11, no. 4 (November 4, 2019): 411–28. http://dx.doi.org/10.1108/qrfm-06-2018-0079.
Full textAbstract:
Purpose The popularity of wealth management in Taiwan has unleashed tense competition among financial advisors. Consumers are now more conscious of their financial services purchasing behavior. This paper aims to provide insights into local-specific investors’ characteristics and consumers’ financial product preferences and to introduce a different concept to identify localization-suitable products. Design/methodology/approach To understand customers’ preferred products, the paper examines consumers’ financial behavior by analyzing preference characteristics using data collected from Taiwanese investors. The study entailed a questionnaire designed for consumers using the stated preferences method and the multinomial and nested logit models to develop preference models for consumers’ financial products. A statistical test using the t-value, likelihood and ρ2 to observe investor preference product reactions was also used. Findings The study finds that investors are sensitive to the rate of return on investments and performance changes in foreign currency, stock and mutual funds. An elasticity analysis and prediction of the market share among interactive products show that stock and mutual funds are strongly related and the rate of return on stock undoubtedly influences the market. Originality/value The stated preference method and inclusion of risk appetite improve our understanding of consumer choice and investors’ financial product preferences and characteristics. The results provide suitable localization product suggestions for financial institutions to help them understand their customers’ behaviors better. This paper’s results are also useful in the context of smart financial services such as financial robot technology.
44
Chu, Xiaoquan, Yue Li, Yimeng Xie, Dong Tian, and Weisong Mu. "Regional difference analyzing and prediction model building for Chinese wine consumers’ sensory preference." British Food Journal 122, no. 8 (October 24, 2019): 2587–602. http://dx.doi.org/10.1108/bfj-06-2019-0465.
Full textAbstract:
Purpose The purpose of this paper is to provide further insight into Chinese wine consumers’ preference, grasp the regional sensory preference differences of China and build up a predictive model for wine consumers’ sensory preferences. Design/methodology/approach The study involved 3,421 Chinese wine consumers in the survey. Classified statistics were conducted to excavate regional differences of wine consumers’ sensory preferences. By analyzing influencing factors, prediction models for consumers’ sensory attribute preferences were constructed on the basis of multivariate disorder logistic regression method. Findings Empirical research showed that the wine with the following sensory attributes was the most preferred by Chinese consumers: dry red, refreshing and soft taste, still type, moderate aroma degree and mellow aroma, and sweet wine was also popular. Consumers’ preference varied from region to region. The proposed predicting method of the study realized more than 70 percent accuracy when conducting prediction for color, sweetness, aroma type and flavor preferences. Social implications By shedding light on the latest sensory attribute preferences of Chinese wine consumers, this study will help wine industry participants conduct market segmentation based on the diversification of consumers’ preferences. The wine enterprises can gain guidance from the results to conduct market positioning, adjust strategies and provide specific production for target wine consumers. Originality/value Based on the actual situation of Chinese wine market, this study defines sensory attribute indexes of wine from the perspective of wine consumers and presents the most recent comprehensive research on the sensory preferences of Chinese wine consumers through a nationwide survey.
45
Chen, Yi-Fen, Hing-Yu Kung, and Chia-Wen Tsai. "The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online." International Journal of Customer Relationship Marketing and Management 7, no. 3 (July 2016): 50–63. http://dx.doi.org/10.4018/ijcrmm.2016070104.
Full textAbstract:
Nowadays ways of purchase are changing with the maturity and rapid development of e-commerce. There are two studies in this research paper. In study 1, one online experiment was conducted with 263 subjects, it aims to figure out the relationship between consumers' risk preference and risk in online purchase environment. In study 2, the other online experiment was conducted involving 263 subjects. It aims to explore consumer purchase intention in counterfeit goods by experimental design including those three variables. It is found risk preferences on consumers and risks in purchase environment must be considered in the same time, because the interaction between risk preference of consumers and risks in online purchase environment for impact on purchase intention will be significant. The product itself like product with logo or not is the biggest factor to attract consumers to purchase. Risk will not affect consumer purchase intention while there are no other variables; but it would affect consumers purchase intention while consumers consider brand logo at same time.
46
Iazzi, Antonio, and Savino Santovito. "Branded Versus Non-Branded: Differences in Consumer Preferences." International Journal of Marketing Studies 8, no. 1 (January 29, 2016): 57. http://dx.doi.org/10.5539/ijms.v8n1p57.
Full textAbstract:
<p>Although brands can signal reputation and serve as proxies for trust, consumer preferences for attributes may differ for branded and non-branded products. The authors of this paper test this hypothesis using data from a particular experiment conducted with Italian jeans’ consumers. The results indicate that consumers appear uncertain when there is an absence of a brand; non-brand-oriented consumers ascribe greater importance to the attributes of a product, with emphasis on those that relate to the product model (fit, comfort, design). Price is important for both types of consumers. Factor and cluster analyses permit identification of elements for the positioning strategies of brand and non-branded products. For marketing managers, it is important to know the consumer’s perception of the product’s characteristics and, accordingly, adopt specific communication and positioning strategies.</p>
47
Rombach, Meike, Nicole Widmar, Elizabeth Byrd, and Vera Bitsch. "Understanding preferences of German flower consumers: the desire for sustained beauty." International Journal of Retail & Distribution Management 46, no. 6 (June 11, 2018): 560–76. http://dx.doi.org/10.1108/ijrdm-10-2017-0229.
Full textAbstract:
PurposeThe purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents.Design/methodology/approachApplying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state.FindingsThe best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty.Originality/valueInternationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.
48
Sampalean, Niculina Iudita, Tiziana de-Magistris, and Daniele Rama. "Investigating Italian Consumer Preferences for Different Characteristics of Provolone Valpadana Using the Conjoint Analysis Approach." Foods 9, no. 12 (November 25, 2020): 1730. http://dx.doi.org/10.3390/foods9121730.
Full textAbstract:
The objective of this paper was twofold. First, we estimated consumer preferences for an Italian cheese (Provolone Valpadana) with respect to several attributes and levels, such as price, origin certification, production system, ‘free from’ labelling, and brand. Second, we identified consumer clusters with similar preferences for various cheese characteristics. Preferences were estimated using the conjoint analysis method. Then, a cluster analysis was used to classify consumers into different (three) clusters followed by a market simulation. In all three clusters, the attribute most preferred by Italian consumers was the brand of the cheese: consumers preferred to purchase Provolone cheese having the lowest price, produced by Auricchio, bearing a European Union (EU) quality certification, produced organically, and non-lactose-free. The results of our study provide helpful information to food companies for better segmenting their market and targeting their consumers, as well as effectively promoting their products using brands, certifications as organic and lactose-free. This study contributes to the literature on consumer preference for the EU labelling scheme (voluntary and mandatory). To our knowledge, this is the first study to investigate this combination of multiple labels displayed on the front of Italian cheese packaging.
49
Predanócyová, Kristína, Július Árvay, and Marek Šnirc. "Exploring Consumer Behavior and Preferences towards Edible Mushrooms in Slovakia." Foods 12, no. 3 (February 3, 2023): 657. http://dx.doi.org/10.3390/foods12030657.
Full textAbstract:
Edible mushrooms represent a food with high nutritional properties, and their consumption has a positive effect on the health of consumers. The aim of the paper is to identify the behavior and preferences of consumers in the consumption of edible mushrooms in Slovakia. The aim of the paper was achieved by conducting a consumer survey using the snowball sampling method on a sample of 1166 respondents in the Slovak Republic, of which 1032 respondents were consumers of edible mushrooms. Using statistical methods (the Chi-square test of independence, Kruskal–Wallis H test, and Friedman test, as well as categorical principal component analysis), differences in consumer behavior were examined in three identified segments created based on the amount of consumption of edible mushrooms. The results of the consumer study showed the existence of statistically significant differences between the defined segments in terms of frequency of consumption, evaluation of the preference of edible mushrooms in various meals, evaluation of important reasons for consumption, and determination of preference for individual species of mushrooms, as well as determination of preference for the place of consumption and the option of obtaining mushrooms for consumption. Moreover, four latent components determining the purchase of mushrooms applicable in all segments were defined. Supporting the consumption of edible mushrooms among Slovak consumers is possible by increasing consumer awareness through recommendations and published articles. The research paper provides a new insight into the behavior and preferences of consumers in mushroom consumption, divided into three segments, which can fill the scientific research gap. The results provide valuable information for scientific purposes, as well as for food companies and policy makers.
50
Kessuvan, Ajchara, and Apichaya Lilavanichakul. "An Assessment of Chinese Consumers' Preference on RTE Foods from Thailand." KnE Life Sciences 4, no. 2 (March 1, 2018): 187. http://dx.doi.org/10.18502/kls.v4i2.1671.
Full textAbstract:
The research aims to assess the preferences of Chinese consumers on Ready to Eat (RTE) foods from Thailand through sensory evaluation analysis. Focus group interview was conducted with a group of Chinese consumers living in Thailand to understand the insights of food consumption behaviors. Chinese consumers’ opinion toward Thai RTE foods and favorable types of foods were investigated. In order to obtain a better understanding of Chinese consumers’ preference on Thai RTE foods, three Thai and two Chinese foods were benchmarked as samples for the target panels. Sensory evaluation was tested over five items of RTE product with Chinese panels living in three major cities including Beijing, Shanghai and Guangzhou. All panels indicated their overall preferences; however Tom Yum Kung obtained the least acceptance among five products. Just About Right scale composed of sweet, sour, salty, spicy and oiliness was assessed and it was found that different located area of testing panels have shown the significantly different preferences. Beijing panels preferred noodle-based foods like Spaghetti and Pad Thai, while Shanghai and Guangzhou panels favored of rice dishes such as Green Curry and Yellow Curry with Rice. It can be concluded that the adjusted product taste to satisfy Chinese consumers’ preferences was necessary for export product strategy of Thai RTE foods. Keywords: Consumer Preference; RTE foods; China; Sensory Test; Product Strategy