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1
Yohana, Ni Kadek Yora, and I. Gusti Agung Ketut Gede Suasana. "PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI TUMBLER STARBUCKS DI KABUPATEN BADUNG." E-Jurnal Manajemen Universitas Udayana 9, no. 8 (October 19, 2020): 3279. http://dx.doi.org/10.24843/ejmunud.2020.v09.i08.p19.
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Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions.
Keywords: purchase intention, environmental awareness, and consumer attitudes
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Qi, Xin, Huaming Yu, and Angelika Ploeger. "Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention–Behaviour Gap: A Qualitative Study among Consumers in a Chinese Context." International Journal of Environmental Research and Public Health 17, no. 19 (September 28, 2020): 7106. http://dx.doi.org/10.3390/ijerph17197106.
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This study applied a qualitative approach to investigate the underlying influences on consumers’ green food consumption from the intention generation phase to intention execution phase in the perspectives of purchase intention and the intention–behaviour gap (IBG). Additionally, the impact of the “Coronavirus Disease 2019” (COVID-19) pandemic on consumers’ green food purchases was explored. Research data were derived from semi-structured in-depth interviews with 28 consumers and analyzed using grounded theory. The findings identified factors that influenced intentions and the IBG in the process of consumers’ green food purchases. Specifically, these findings reported that health consciousness, perceived attributes, environmental consciousness, social influence, family structure, and enjoyable shopping experiences were identified as major drivers for generating consumers’ green food purchase intentions. High prices of green food, unavailability issues, mistrust issues, and limited knowledge were factors triggering the gap between green food purchase intentions and behaviours. In addition, the results revealed that the COVID-19 crisis increased consumers’ green food purchase intentions, whereas the IBG widens as a result of issues of unavailability, price, and panic. These findings will help stakeholders build future policy and suitable strategies to better promote green food consumption in the Chinese context.
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De Canio, Francesca, Elisa Martinelli, and Emiro Endrighi. "Enhancing consumers' pro-environmental purchase intentions: the moderating role of environmental concern." International Journal of Retail & Distribution Management 49, no. 9 (March 16, 2021): 1312–29. http://dx.doi.org/10.1108/ijrdm-08-2020-0301.
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PurposeEnvironmental concern is getting increasing importance in consumer shopping decisions. Nevertheless, to date, sustainable packaged foods are not always the first option when consumers go shopping. This paper analyses how environmental concern moderates the role played by external factors – preference towards sustainable retailers and trust in sustainable producers – in determining consumer purchase intentions for sustainable packaged foods. Consumer involvement in eco-friendly labels, increasingly present in food packages, is investigated as indirectly impacting pro-environmental purchase intentions.Design/methodology/approachAn online survey administered to a sample of Italian food shoppers is used for the empirical analysis. A total of 278 structured questionnaires were modelled using a structural equation modelling approach.FindingsFindings show that producers and retailers' policies in favour of sustainability are key in determining consumers' sustainable purchase intentions. Further, coherent uses of labels and logos in light of sustainability can support consumer purchase decisions. Relevant is the influence played by the environmental concern in both supporting pro-environmental purchase intentions and in amplifying the trust in sustainable producers-purchase intentions path.Originality/valueThis study contributes to the literature on sustainability showing how producers and retailers may together influence consumers' pro-environmental purchase intentions. Findings extend the retail literature on the impact of producers and retailers' policies on consumers' sustainable purchases. Further, environmental concern is investigated in its moderating role on the impact of external factors on consumers' pro-environmental purchase intentions.
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Sun, Ying, and Shanyong Wang. "Understanding consumers’ intentions to purchase green products in the social media marketing context." Asia Pacific Journal of Marketing and Logistics 32, no. 4 (November 23, 2019): 860–78. http://dx.doi.org/10.1108/apjml-03-2019-0178.
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Purpose The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms, perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups. Design/methodology/approach A questionnaire survey method was used to collect data from consumers in China. The Amos 22.0 software package was used to conduct the data analysis. Findings The empirical results suggest that attitude, subjective norms and perceived behavioral control positively affect purchase intentions, while price consciousness negatively affects purchase intentions. Product knowledge positively affects consumers’ attitudes and purchase intentions, and PCE positively affects consumers’ attitudes. As expected, social media marketing positively affects subjective norms, product knowledge and PCE and negatively affects price consciousness. However, there is no significant relationship between PCE and purchase intentions. According to the results of multigroup structural equation modeling analysis, the effects differ significantly among different consumer groups. Originality/value This study enriches the research about the factors that influence consumers’ purchases of green products in emerging countries in the social media marketing context.
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Hussain, Imran. "Impact of Celebrity Endorsement on Consumers' Buying Behavior." Journal of Marketing Strategies 2, no. 1 (January 15, 2020): 1–9. http://dx.doi.org/10.52633/jms.v2i1.23.
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The rapidly evolving market conditions and intense competition between the firms and marketers to adopt competitive strategies to promote their product to the right customer. Recent developments in consumer behavior and marketing studies emphasize various elements which impose an influencing impact on consumers and persuade them towards purchase intentions. This study explores the impact of celebrity endorsement and the mediating effect of consumer attitude on consumer purchase intention in a developing country. The study employed a quantitative research design for which a self-administrated structured research questionnaire was administered. the data were collected from 100 university students as respondents. The findings indicate that there is a strong influence of celebrity endorsements on university students. The celebrity endorser who possesses attributes such as likability, attractiveness, credibility, and personality has a positive influence on consumer’s purchase intentions. Moreover, celebrity endorsements create a positive impact on consumers attitudes towards endorsed brands and products which stimulate the purchase intention. This research provides some useful theoretical and practical implications for researchers and marketers on the use of celebrity endorsers.
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Han, Bangwool, and Minho Kim. "Interaction of the underdog with equality and scarcity." Marketing Intelligence & Planning 38, no. 2 (July 31, 2019): 254–67. http://dx.doi.org/10.1108/mip-10-2018-0453.
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Purpose The purpose of this paper is to investigate the moderating roles of equality and scarcity on the impact of underdog brand positioning on consumer purchase intentions. Beyond testing the relationship between underdog brand positioning and purchase intentions (Study 1), the study examines how the equality perception affects consumer choices on underdog brands (Study 2) and how the reasons for product scarcity influence purchase intentions of consumers with prosocial orientations (Study 3). Design/methodology/approach A research model is developed, depicting the impact of underdog brand positioning on purchase intentions via social value orientations and scarcity types. The conceptual model is validated using moderation process modeling and data for which are collected through sets of structured questionnaires analyzed through PROCESS modeling in SPSS. Findings The findings support that compared with top dog brand positioning, underdog brand positioning has a greater impact on consumers’ purchase intentions, and consumers with prosocial orientations generate greater purchase intentions than consumers with proself orientations. In addition, the demand-caused product scarcity also moderates the relationship between underdog brand biography and purchase intentions. Originality/value The study contributes to the ongoing research on brand positioning by examining the associations between equality perception and purchase intentions in the context of underdog brand biography. The study also shows the value of demand-caused scarcity as a moderator of the underdog brand–purchase intention linkage.
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Listyowati, Esi Asyani, Any Suryantini, and Irham Irham. "Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online." Jurnal Kawistara 10, no. 1 (April 22, 2020): 66. http://dx.doi.org/10.22146/kawistara.41891.
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Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in purchasing agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable.
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Rasheed, Arslan, Muhammad Farhan, Maimoona Zahid, Nageen Javed, and Muhammad Rizwan. "Customer’s Purchase Intention of Counterfeit Mobile Phones in Pakistan." Journal of Public Administration and Governance 4, no. 3 (July 2, 2014): 39. http://dx.doi.org/10.5296/jpag.v4i3.5848.
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Purchase intention is the willingness of people to buy a certain product. When we evaluate the alternatives, purchase decision is ready to be made by the consumer. Purchase Intention does not result in actual purchase every time .The marketing organization should help consumer to act purchase intention. Variety of ways is used by organization to attain it. Our Purpose of this study is basically to identify the purchase intentions of counterfeit mobile phones by consumers in Pakistan. Four preceding factors influence the consumer’s purchase intentions based counterfeits products. By using self-administered questionnaires we collected data from our 160 respondents. For regression analysis we entered all that data into SPSS and do analysis also. Results of our study show significant relationship of past experience and attitude towards counterfeits on purchase intention. The results show insignificant relationship of low price and easy access on purchase intention, and easy access also shows significant relationship towards attitude towards counterfeits. These factors influence the purchase intention. Our this study is a vital source for the national and international marketers to collect information how different factors effect consumer’s purchase intention.
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Suh, Bo Won, Anita Eves, and Margaret Lumbers. "Developing a Model of Organic Food Choice Behavior." Social Behavior and Personality: an international journal 43, no. 2 (March 21, 2015): 217–30. http://dx.doi.org/10.2224/sbp.2015.43.2.217.
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We investigated the purchase intentions of consumers with respect to organic food and identified the determinants of the relationship between intended and realized purchase behavior. We conducted 2 surveys with South Korean consumers and developed a new organic food choice behavior model that reflects the relationship determinants. The factors affecting intention to purchase were evaluated using a survey based on the theory of planned behavior. Realized purchases were established through follow-up interviews with a subset (n = 20) of the participants who had completed the original survey. The key influences on intention to purchase were, in descending order, consumer past experience, attitude, the subjective norm, trust, and perceived behavioral control. The determinants of actual purchase behavior were unexpected circumstances, living circumstances, and price.
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Liwe, Pauline Geethruida, and I. Nyoman Nurcaya. "PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI." E-Jurnal Manajemen Universitas Udayana 8, no. 10 (October 3, 2019): 6159. http://dx.doi.org/10.24843/ejmunud.2019.v08.i10.p15.
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The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs.
Keywords: esteem needs, brand trust, purchase intention
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Nagar, Komal, and Paramdeep Kour. "Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective." FIIB Business Review 7, no. 4 (October 31, 2018): 304–15. http://dx.doi.org/10.1177/2319714518806712.
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In the past few years, brand scandals have become increasingly common in the global marketplace, resulting in significantly declining consumer preferences and purchases for the brand implicated in a scandal. However, the nature of brand scandal and brand love has scarcely been explored. The present study experimentally investigates the effect of type of brand scandals on consumers’ attitude and purchase intentions towards a scandalous brand and examines the impact of brand love on consumer responses towards the scandalous brand. Results suggest that consumers having high brand love have positive attitude and purchase likelihood, while the nature of brand scandals and brand love does not influence consumers’ response for the scandalous brand. Furthermore, results of the study indicate that the two-way interaction effects with the types of brand scandals (intrinsic and extrinsic) and brand love (high/low) on consumer’s behavioural intentions are insignificant.
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Sohn, Stefanie, Barbara Seegebarth, Martin Kissling, and Tabea Sippel. "Social Cues and the Online Purchase Intentions of Organic Wine." Foods 9, no. 5 (May 16, 2020): 643. http://dx.doi.org/10.3390/foods9050643.
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This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’ online platform positively affects the intention to purchase organic wine from this online store because social cues elicit perceptions of social presence that translate into trust in the online store and brand trust. The latter promotes purchase intentions. Internal (i.e., familiarity with organic wine purchases) and situational (i.e., goal-directedness of shopping) factors do not moderate the effects of social cues.
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Bayu DP, Ida Bagus, and Eka Sulistyawati. "PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE." E-Jurnal Manajemen Universitas Udayana 8, no. 5 (March 4, 2019): 2697. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p04.
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ABSTRACT
The purpose of this study was to analyze the effect of brand equity on consumer purchase intentions mediated by brand preference.. The sample size obtained by using purposive sampling method as many as 110 respondents. Based on the results of the analysis it can be stated that brand equity has a positive and significant effect on brand preference on Lacoste products in Denpasar City. Brand equity has a positive and significant effect on consumers' purchase intentions on Lacoste products in Denpasar City. Brand preference has a positive and significant effect on consumers' purchase intentions on Lacoste products in Denpasar City. Brand preference mediates the positive influence of brand equity on consumer purchase intentions on Lacoste products in Denpasar City. Lacoste producers as distributors must be able to deal with brand equity problems that consumers complain about, pay attention to design, model and product quality with more attractive innovations that are different from competing brands. Paying attention to the brand preference of the lacoste brand such as appearance and color so consumers know that the lacoste brand is really not a counterfeit.
Keywords: brand equity, brand preference, purchase intention
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Lin, Li-Wei, Su-Rong Yan, Jia-Lu Zhou, and Rajesh Kaluri. "A SURVEY OF CONSUMERS' PURCHASE INTENTIONS IN ADVERTORIALS PROMOTION IN COMMUNITY BUSINESS." International Journal of Research -GRANTHAALAYAH 8, no. 2 (May 28, 2020): 100–107. http://dx.doi.org/10.29121/granthaalayah.v8.i2.2020.190.
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Soft text promotion and planning has become one of the key factors in attracting consumers' purchase intentions. Soft text promotion includes the use of posters, videos, online live broadcasts and other related methods to achieve consumer purchase intentions. The most important part of community business is to establish a long-term partnership between buyers and sellers through these soft-text promotion methods. This paper is expected to issue 600 copies through questionnaires to see if consumers see the promotion of soft texts into purchase motives. Or the consumer in the purchase process, fancy a sense of identity with a certain brand. We have found that consumers are promoting their activities through soft papers, resulting in direct purchase intentions. The results show that consumers will look at the introduction of soft paper promotion and share information with other consumers. These factors will cause consumers to motivate to purchase intentions.
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Tullani, Harsh, Raiswa Saha, and Richa Dahiya. "Green Innovation and Ethical Responsibility." International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility 3, no. 1 (January 2018): 35–52. http://dx.doi.org/10.4018/ijsecsr.2018010103.
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The article aims at finding whether it's green innovation or ethical consideration of the business that predominantly affects consumer's choice for green purchase intentions. Does it act as a precursor to green marketing practices, and how it can impact consumers green purchase intentions? This article contributes a conceptual model focusing on three main variables under study i.e., green innovation, ethical responsibility and green purchase intentions. The study employs qualitative literature review followed by a quantitative survey of 250 consumers through 7-point Likert scale. The study results support that ethical responsibility has a positive impact on green purchase intentions. Green innovation has also got a positive relationship with green purchase intentions. However, green innovation and ethical responsibility are also significantly associated with green purchase intention. In a nutshell, both factors conjointly affect consumer's green purchase intentions. The study has functional and social implications for policymakers, citizen action public, businesses, stakeholders and the public in general. Environmental awareness, sense of trust & corporate image can be studied as a mediator or moderator to get a holistic view of the phenomenon. As per the understanding of the researchers, this is a naive study that explores, tests and contributes an empirically tested conceptual model supporting the combined effect of ethical responsibility and green innovation on green purchase intentions.
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Jannah, Syayyidah M., and Hasan Al-Banna. "HALAL AWARENESS AND HALAL TRACEABILITY: MUSLIM CONSUMERS’ AND ENTREPRENEURS’ PERSPECTIVES." Journal of Islamic Monetary Economics and Finance 7, no. 2 (April 21, 2021): 285–316. http://dx.doi.org/10.21098/jimf.v7i2.1328.
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The objective of this paper is to analyse the role of halal awareness, employing variables that can be both influential (determinant) and influenced (output). The study examines two perspectives, namely those from consumers and business actors. From a consumer perspective, this relates to the influence of halal awareness on the intention to purchase a halal product. Meanwhile, from the perspective of business actors, it considers how halal awareness affects the halal traceability of products. Halal traceability is also analysed from the consumers’ perspective as a moderating variable in the relationship between halal awareness and consumer purchase intentions. Questionnaires were distributed online and data were collected from 176 consumers and 95 entrepreneurs. SEM-PLS was then applied to analyse the data. The results show that halal awareness influences the consumers’ purchase intention and the halal traceability of the business actors. While the consumers’ halal awareness was determined by knowledge and halal certification. In contrast, religiosity has an insignificant influence on the consumers’ halal awareness. Meanwhile, the halal awareness of the business actors was influenced by knowledge, halal certification and religiosity. Halal traceability failed to moderate the relationship between halal awareness and consumer purchase intentions.
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Abdeen, Afra, Edwin Rajah, and Sanjaya S. Gaur. "Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 2–18. http://dx.doi.org/10.1108/mip-06-2014-0107.
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Purpose – The purpose of this paper is to investigate the relationships among corporate social responsibility (CSR) beliefs, support intentions and purchase behaviour of consumers. Although there is a rich stream of research reporting the relationship between CSR beliefs and support intentions, there is scant reporting on the mediating role of support intentions between CSR beliefs and purchase behaviour of consumers, hence presenting an opportunity to contribute to the marketing knowledge-base. Design/methodology/approach – This study employs a quantitative research design to test the relationships among CSR beliefs, support intentions and purchase behaviour. The associations among these three constructs are tested using Hayes Process tool which is a versatile computational tool for observed variable – mediation, moderation and conditional process modelling. Findings – The results provide support for the relationships among CSR beliefs, consumer support intentions and purchase behaviour. Of the four measured CSR beliefs, philanthropic ethical and legal aspects of CSR beliefs demonstrated the association with support intentions. The results also showed that only ethical beliefs have direct relationship with purchase behaviour. Additionally, support intention provided full mediation for the relationship between philanthropic beliefs and purchase behaviour as well as for legal beliefs and purchase behaviour. Originality/value – This study is carried out in a unique context of New Zealand which is a melting pot of cultures from around the globe. This study presents empirical support to show that ethical, philanthropic and legal beliefs influence support intention and purchase behaviour for the sample of consumers in the context of New Zealand. Hence, communicating ethical, philanthropic and legal-related CSR beliefs provides the means to create consumer perceptions of competitive advantage when adopting a CSR activities for marketing product and service offerings.
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Boshoff, C., C. Schlechter, and S. J. Ward. "Consumers’ perceived risks associated with purchasing on a branded web site: The mediating effect of brand knowledge." South African Journal of Business Management 42, no. 1 (March 31, 2011): 45–54. http://dx.doi.org/10.4102/sajbm.v42i1.488.
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Research concerning online consumer behaviour has found that consumers are more inclined to utilise the Internet for information searching rather than actual purchasing. One reason proposed for this state of affairs is that potential buyers perceive buying on the Internet as a risky endeavour.The unique purchasing decision in an online environment is different from a traditional purchasing environment and as a result online transactions differ from the traditional "bricks-and-mortar" environment. These differences may lead to risk perceptions among potential purchasers that are unique to online purchase intention. This study assesses the impact of the perceived risks associated with intention to purchase online from a well-established, branded web site on purchasing intentions. A secondary objective of the study was to assess whether the consumer‟s brand knowledge (brand awareness and brand image) mediates the impact of risk perceptions on the intention to purchase from the web site.It was found that both Performance risk and Social risk exert a strong negative influence on Intentions to purchase on a branded web site. Personal risk, however, do not impact on intentions to purchase on a branded web site. Furthermore, it was found that Brand knowledge does act as a mediating variable between Performance risk and Intentions to buy on a branded web site. Brand knowledge, however does not mediate the impact of Social risk on intentions to buy on a branded web site.
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Prabawa Putra, Putu Mona, and Kastawan Mandala. "PENGARUH EKUITAS MERK DAN LINGKUNGAN SOSIAL TERHADAP NIAT BELI KONSUMEN PADA PRODUK GIORDANO." E-Jurnal Manajemen Universitas Udayana 7, no. 1 (December 5, 2017): 281. http://dx.doi.org/10.24843/ejmunud.2018.v7.i01.p11.
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The research paper aims to leverage the influence of brand equity and social environment on consumer buying intentions on Giordano products in Denpasar City. This scientific work is done in Denpasar City with multiple linear regression analysis technique. The sample size is 120 respondents by using purposive sampling method. The results of the analysis can be stated that brand equity directly affects positively to consumer purchase intentions on clothing products Giordano in the city of Denpasar. The social environment directly positively affects consumers' purchase intentions on Giordano clothing products in Denpasar City. Recommended suggestions for Giordano should clearly illustrate Giordano brand products in the eyes of consumers so that consumers are able to recognize Giordano brand products and are interested in making purchases. Provides information about Giordano's products better and more detail to the consumer so that it can be promoted to his family, his neighbors in adding references in making a purchase.
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Veybitha, Yolanda, Lizar Alfansi, Muhartini Salim, and Effed Darta. "Critical Review: Factors Affecting Online Purchase Intention Generation Z." Journal of International Conference Proceedings 4, no. 1 (July 22, 2021): 354–63. http://dx.doi.org/10.32535/jicp.v4i1.1162.
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This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.
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Ratten, Vanessa. "Indian and US consumer purchase intentions of cloud computing services." Journal of Indian Business Research 6, no. 2 (June 10, 2014): 170–88. http://dx.doi.org/10.1108/jibr-07-2013-0068.
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Purpose – The aim of this paper is to focus on consumer’s perceptions of ethical and innovative aspects of cloud computing services. Cloud computing is a technological innovation that more consumers are adopting because of its mobility and accessibility in storing data. While there has been an increased awareness of cloud computing by consumers, there is limited research about the factors influencing consumers to purchase cloud services. Design/methodology/approach – This study uses the technology acceptance model and the social cognitive theory as the theoretical frameworks to understand how perceived ease of use, perceived usefulness, ethical self-efficacy, innovation self-efficacy, performance expectancy and privacy impact purchase intention of cloud computing services. Research hypotheses are developed from the literature and tested by a survey questionnaire in India and the USA. Findings – The results of the analysis suggest that consumers in India and the USA are affected by similar factors when deciding to purchase cloud computing services, but differ in expectations about performance. Originality/value – This study utilizes Indian and US consumers to compare purchase intentions of technological innovations showing that there are more similarities than differences towards ethical and consumer innovativeness in both countries.
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Paton Schmidt, Alex. "The impact of cognitive style, consumer demographics and cultural values on the acceptance of Islamic insurance products among American consumers." International Journal of Bank Marketing 37, no. 2 (April 1, 2019): 492–506. http://dx.doi.org/10.1108/ijbm-02-2018-0033.
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Purpose The purpose of this paper is to explore the extent by which consumer acceptance of an Islamic insurance product (Takaful) in a non-Muslim majority country would be affected by consumer knowledge about its Islamic origins. Furthermore, this study identifies the degree to which various psychological traits and demographics of the consumers influence purchase intentions. Design/methodology/approach A questionnaire was distributed to a national sample of 390 respondents, half of whom were told that this insurance product is Islamic and the other half were not. The questionnaire was identical between the two groups and the only difference was the disclosure of the product’s Islamic origins. Additional measures related to consumer demographics, cognitive style and prior experience with insurance products were obtained from the respondents. Regression analysis was used to determine the drivers of consumers’ purchase intentions. Findings Purchase intentions for Takaful were found to be lower when the product was presented to subjects as Islamic. In addition, it was established that a consumer’s cognitive style, political orientation, yearly insurance expenditure and views of Islam influence purchase intentions for Takaful. Originality/value This paper is the first to explore the degree of acceptance of an Islamic insurance product in a non-Muslim majority country (USA) and to investigate the effects of a product’s religion of origin on the purchase intentions of American consumers.
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Choi, Youngkeun. "A Study of the Role of Trust in Sharing Economy in the Tourism Industry." International Journal of Service Science, Management, Engineering, and Technology 12, no. 4 (July 2021): 26–38. http://dx.doi.org/10.4018/ijssmet.2021070102.
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The purpose of this study is to examine the antecedents of trust in sharing economy in the tourism industry which influences consumers' purchase intentions. By presenting the concept of consumers' trust in suppliers, the author develops a model that explores the effects that explain the consumers' trust in suppliers and their intention to purchase in sharing economy. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, first, consumers' perceive responsiveness of suppliers, the degree to which consumers confide the personal information of suppliers, and consumers' disposition to trust increase their trust in suppliers. Second, consumers' trust in suppliers increases their intention to purchase. Finally, consumers' perceive the responsiveness of suppliers and consumers' disposition to trust among the antecedents of consumer's trust in suppliers increase their intention to purchase through their trust in suppliers.
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Ayuba, Iyan. "Pengaruh Atribut Produk Dan Pengetahuan Konsumen Terhadap Niat Pembelian Pada PT Hasjrat Abadi Cabang Limboto." Gorontalo Management Research 1, no. 1 (April 1, 2018): 29. http://dx.doi.org/10.32662/gomares.v1i1.123.
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Iyan Ayuba, 2018 the effect of knowledge and attributes of products to customer friendly shopping at pt. hasjrat abadi cabang limboto. The purpose of this study was to determine how attributes influence consumer knowledge of the product and purchase intentions in PT Hasjrat Abadi cabang Limboto and the population in this study are all consumers who never make purchases at PT Hasjrat Abadi cabang Limboto. Samples were taken using purposive sampling sample size of 50 people . Data analysis technique used is multiple regression . The results showed that : 1 ) . Product attributes significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto. 2 ) . Consumer knowledge significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto.
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Tooray, Jenasha, and Devina Oodith. "The Influence of Actual and Ideal Self-Congruity on Consumers' Purchase Intentions." Journal of Economics and Behavioral Studies 9, no. 4(J) (September 4, 2017): 107–21. http://dx.doi.org/10.22610/jebs.v9i4(j).1826.
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During the course of consumer behaviour research an augmented focus pertaining to consumer brand selection and the reason/s why consumers purchase a particular brand became evident. Research postulates that consumers tend to purchase brands that have personality attributes that closely correspond to their actual self-concept and enhance their self-image, thereby bringing them closer to their ideal self-concept. Self-congruity is of paramount importance to marketing for the reason that most of the products consumers purchase are influenced by the images consumers have about themselves. According to Sirgy in 1982, self-congruity defines the procedure in which consumers match their own self-concept with the imageries of a particular brand (as cited in Sohn & Yuan, 2011). In this era of hyper competition in the marketplace, it is imperative that marketers establish and preserve an enduring, mutually beneficial relationship between their brands and their target markets in order for their companies’ growth and survival. This article aims to assess the influence that actual and ideal self-congruity have on consumers’ purchase intentions with reference to the clothing and mobile phone brands that are purchased by consumers. This study was undertaken in EThekwini (Durban), South Africa and was conducted within a Public Tertiary Institution comprising of postgraduate and undergraduate students from three colleges. The institution comprised of thirteen Schools which participated in this study. A sample of 385 respondents was drawn using simple random sampling with a 100% response rate from respondents. Since students represent a lucrative market segment for marketing managers to penetrate, a survey was undertaken in order to unearth whether there exists a congruous relationship between the self-concept of students and the personality attributes of the brands they purchase; and to determine the impact that this relationship has regarding students’ brand preference, customer-brand satisfaction and brand loyalty on students’ purchase intentions. Data for the sample was collected using a self-developed, precoded questionnaire whose psychometric properties were statistically determined. Data was analyzed using descriptive and inferential statistics. The results indicate that actual and ideal self-congruity does influence purchase intentions significantly and there exists a positive relationship among students’ actual and ideal self-congruity, brand preference, customer-brand satisfaction and brand loyalty. Consumers tend to base brand choices for clothing and mobile phones very closely to their perceptions of their actual and ideal self-concepts thus this becomes important for marketers to monitor and target in order to better influence future purchase intentions of these consumers. Based on the results of the study recommendations have been made to better understand consumers and their actual and ideal selves more critically with a view to servicing them more efficiently. The results, thus enable marketing managers to improve brand loyalty, brand preference and customer-brand satisfaction among consumers; and gain insight into consumers’ actual and ideal self-congruity.
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Wang, Edward Shih-Tse, and Chih-Feng Chou. "Norms, consumer social responsibility and fair trade product purchase intention." International Journal of Retail & Distribution Management 49, no. 1 (August 12, 2020): 23–39. http://dx.doi.org/10.1108/ijrdm-09-2019-0305.
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PurposeAlthough the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships that potentially exist between these factors influencing consumer purchase intention remain unclear. Because attracting consumers to purchase fair trade (FT) products is fundamental to the success of the FT movement, the study introduced a theoretical framework that emphasizes the mediating role of personal norms and consumer attitude towards FT product purchases in the effects of subjective norms and consumer social responsibility on consumer purchase intention towards FT products.Design/methodology/approachData were collected from 398 university students; structural equation modelling was applied to analyse the data. Mediation analysis was also performed to determine potential direct or indirect relationships between factors.FindingsThe results revealed that subjective norms and responsibility to support FT products affect personal norms and attitude towards purchasing such products, which in turn influenced consumer purchase intention toward purchasing these products. Personal norms partially mediate the influence of subjective norms and consumer social responsibility on attitudes towards purchasing FT products. By contrast, the consumer attitude fully mediates the effects of subjective norms, consumer social responsibility and personal norms on purchase intentions towards FT products.Originality/valueBecause consumer purchasing is critical to the success of the FT movement and to achieving the UN's SDGs, this study helps FT marketers to better understand the effects of subjective norms and consumer social responsibility on consumer behavioural intentions and to develop effective marketing and promotion strategies for increasing consumer purchase intention.
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Liu, Matthew Tingchi, Yongdan Liu, and Ziying Mo. "Moral norm is the key." Asia Pacific Journal of Marketing and Logistics 32, no. 8 (January 24, 2020): 1823–41. http://dx.doi.org/10.1108/apjml-05-2019-0285.
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PurposeThis research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).Design/methodology/approachThe current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.FindingsThe findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.Originality/valueThis study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.
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Vabø, Mette, and Håvard Hansen. "Purchase intentions for domestic food: a moderated TPB-explanation." British Food Journal 118, no. 10 (October 3, 2016): 2372–87. http://dx.doi.org/10.1108/bfj-01-2016-0044.
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Purpose The purpose of this paper is to investigate consumers’ intention to buy domestic food applying the theory of planned behavior. Based on this framework, the authors investigate the moderating effects of consumer ethnocentrism and self-construal. Design/methodology/approach To test the conceptual model, a cross-sectional study from a random sample of Norwegian consumers was employed. A total of 501 consumers filled out the web-based survey. The data were analyzed by means of confirmatory factor analysis and multiple regression. Findings The results show that subjective norm and perceived behavioral control (PBC) both have positive significant effects on consumers’ intention to buy domestic food. Attitude also has a positive effect but is only significant on the ten percent level. The effect of subjective norm is reduced with increasing levels of ethnocentrism, and the effect of PBC is reduced when consumers are collectivistic rather than individualistic. Originality/value This study provides the food industry with useful information about which mechanisms underlie the consumers’ intention to buy domestic food. In addition the study provides useful insight into how different personality characteristics affect the consumers’ intentions.
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Liu, Hsiang Te, and Ruey-Chyn Tsaur. "The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies." Sustainability 12, no. 15 (July 24, 2020): 5979. http://dx.doi.org/10.3390/su12155979.
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Smartphones have become indispensable for human beings today. However, with mobile phone manufacturers updating existing models or launching new models every year, consumers tend to keep replacing their phones with the latest versions, resulting in an excessive waste of resources. These days, most governments worldwide emphasize energy conservation and carbon reduction. If pre-owned smartphones are refurbished or repaired, the excessive waste of resources can be reduced. Such recycling can positively enhance corporate image, while ensuring that consumer needs are met. Thus, to explore consumers’ willingness to purchase such “green” smartphones, this study uses the theory of reasoned action (TRA) to explore consumers’ purchase intentions and understand how brand equity, green marketing, as well as consumer’s green awareness and attitude influence this intention. This research also investigates the role of government subsidies as a moderator affecting consumers’ willingness to purchase green smartphones. The results indicate that, in general, consumers are willing to purchase green smartphones, the direct effect of brand equity on purchase intention is significant, and government subsidies have significant moderating effects. Therefore, it is recommended that the government cooperate with enterprises. The cooperation can be aimed at promoting green products as well as subsidizing consumers, to increase their willingness to purchase green smartphones.
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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Lee Weisstein, Fei, Mohammadreza Asgari, and Shir-Way Siew. "Price presentation effects on green purchase intentions." Journal of Product & Brand Management 23, no. 3 (May 13, 2014): 230–39. http://dx.doi.org/10.1108/jpbm-06-2013-0324.
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Purpose – This paper aims to examine the effect of price promotion presentation formats on consumers’ green purchase intentions across various levels of greenness. Despite the increasing awareness of environmental issues and green products among consumers, there is a gap between their green attitude and purchase intentions. Previous studies show that consumers’ degree of greenness varies and that price plays an important role in their green consumption decision-making. Design/methodology/approach – Two between-subject experiments with 236 participants were used to examine our hypotheses and conceptual model. Findings – The results show that different formats of price promotion presentations influence consumers’ purchase perceptions differently. Consumers with a high degree of greenness are attracted to promotions emphasizing gain, while those with a low degree of greenness prefer promotions underlining reduced loss. In addition, medium-greenness consumers show similar reactions to both formats. Our studies further demonstrate that consumers’ perceived value mediates the moderated effects of perceived quality and perceived savings on green purchase intentions. Practical implications – This research helps marketers better design price promotions, taking into account the various levels of consumers’ greenness. The focus of reduced loss or gain of the promotional programs should be targeted at consumers with different levels of greenness. Originality/value – This is the first paper to examine the role of price promotion presentation formats in consumer decision-making regarding green consumption. The study provides new insights concerning how to design price promotions to enhance the green purchase intentions of consumers.
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Kamalul Ariffin, Shaizatulaqma, Thenmoli Mohan, and Yen-Nee Goh. "Influence of consumers’ perceived risk on consumers’ online purchase intention." Journal of Research in Interactive Marketing 12, no. 3 (August 13, 2018): 309–27. http://dx.doi.org/10.1108/jrim-11-2017-0100.
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Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention. Design/methodology/approach Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce. Originality/value The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.
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Cho, Joo-Hyung, Moon-Hyang Oh, Kisang Ryu, Jin-Ju Choi, and Chang-Ho Chung. "A study of the characteristics of Dongchimi consumption behavior for development of new Dongchimi products." Nutrition & Food Science 45, no. 2 (March 9, 2015): 310–25. http://dx.doi.org/10.1108/nfs-08-2014-0070.
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Purpose – This paper aims to identify consumer preferences before Dongchimi products are commercialized and brought to the market. It provides basic data for research and development of Dongchimi products, examining consumer preferences for general products and purchase intentions based on eating-out behavior, dietary lifestyle and demographic characteristics. Finally, the study examined male and female consumers more than 18 years old who have eaten Dongchimi, particularly their consumption behavior. Design/methodology/approach – This study was based on preliminary in-depth interviews of consumers to investigate consumer Dongchimi consumption behavior. The authors examined their demographic characteristics, dining-out behavior, dietary lifestyles, how often they buy pickled products and the circumstances in which they consume Dongchimi products. Various statistical analyses were performed with SPSS 18.0, including frequency analysis of the general characteristics of subjects, chi-square test for difference verification as well as factor analysis and cluster analyses. Findings – More than half of the respondents eat Dongchimi products only once or twice every six months or once or twice a year. Consumers prefer Dongchimi’s glass bottle packaging with two to three servings of white radish, the original version of Dongchimi. Furthermore, cross-analysis comparing purchase intentions of Dongchimi products among clusters revealed significant differences (χ2 = 212.58, df = 2, p < 0.001). The group most concerned with taste and diet showed 100 per cent purchase intention. However, the group most interested in convenience showed only 50 per cent purchase intention for Dongchimi products. The group primarily concerned with health showed little intention to purchase. Originality/value – Food scholars have investigated consumption behaviors of domestic consumers in developing kimchi products, but research on Dongchimi is lacking, especially of consumption behaviors by actual consumers. Using certain determinants (marital status, expense of dining out, frequency of buying pickled products and food-related lifestyle), the authors analyzed the purchasing intentions of consumers of Dongchimi products. The results show that married consumers who spend heavily on dining out and purchase pickled foods frequently, but who are also concerned about taste and diet, were those with the highest intention to purchase Dongchimi products.
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Tsai, Bi-Kun, Ku-Yuan Lee, Chi-Ming Hsieh, and Pimpinan Somsong. "Determinants of Actual Purchase Behavior in Farmers’ Markets." Sustainability 11, no. 19 (October 3, 2019): 5480. http://dx.doi.org/10.3390/su11195480.
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Farmers’ markets in Taiwan advocate for the sustainable consumption of locally produced food to support sustainability and social justice goals. Institutional trust and interpersonal trust are critical determinative factors in sustaining farmers’ farm-to-consumer venues for the long-run. The purpose of this research was to investigate determinants of customers’ actual purchase behaviors, and the relationships between trust, purchase intention, and actual purchase behavior in the context of farmers’ markets. A questionnaire approach with closed-ended survey questions was conducted with customers in farmers’ markets in different parts of Taiwan. The results revealed that both institutional and interpersonal trust could serve as driving forces influencing a consumer’s purchase intentions, which in turn reinforces their actual purchase behavior. Specifically, the interpersonal trust between consumers and producers includes positive interactions and sufficient communication, enabling producers to share the value and concepts underlying their production processes with the consumers, enhancing customers’ purchase intentions and intensity. Institutional trust generated from a producer’s endeavor to improve the quality of their own products by meeting market standards would impress consumers and build loyalty. It is recommended that farmers’ market farmers or managers continually examine both the institutional and interpersonal needs of customers (e.g., food safety, face-to-face interactions between farmers and consumers) to earn customers’ trust, and to accommodate their expectations by providing sufficient products and services.
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Guido, Gianluigi, Giovanni Pino, and Alessandro M. Peluso. "The impact of disgust on consumers’ purchase intentions: an empirical assessment." Journal of Consumer Marketing 35, no. 1 (January 8, 2018): 105–15. http://dx.doi.org/10.1108/jcm-04-2016-1786.
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Purpose This study adds to the research on disgust by proposing a theoretical framework encompassing contamination-based, moral and structural disgust dimensions. The study empirically assesses the impact of these three dimensions on consumers’ purchase intentions for different product categories. Design/methodology/approach The study investigates consumer reaction to disgusting stimuli related to attractiveness, expertise and trustworthiness products by means of closed-ended questionnaires administered to three consumer samples. Findings Contamination-based disgust reduces the intention to purchase expertise products. Similarly, structural disgust reduces the intention to purchase trustworthiness products. Moral disgust seems to have a positive effect on the intention to purchase attractiveness products. Research limitations/implications Marketing strategies for expertise and trustworthiness products should emphasize their pureness and capacity to match consumer expectations, respectively. Ad hoc strategies centered on moral disgust could be designed for attractiveness products. Originality/value This study proposes a new conceptualization of consumer disgust and shows that the identified disgust dimensions have different effects on consumer intention to purchase attractiveness, expertise and trustworthiness products.
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Seo, Sunhee (Sunny), Kawon Kim, and Vieta Annisa Nurhidayati. "Satisfaction and purchase intention of imported fresh fruits based on familiarity: a case of Korean pears in Taiwan." British Food Journal 122, no. 9 (June 2, 2020): 2895–910. http://dx.doi.org/10.1108/bfj-08-2019-0639.
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PurposeThis study aims to investigate the influence of image and reputation of imported fresh fruits on consumer satisfaction and purchase intentions. The moderating role of familiarity with imported fruits was also assessed.Design/methodology/approachA total of 332 Taiwanese consumers who had purchased imported Korean pears participated using an online survey and were grouped based on their familiarity to Korean pears. Multi-group analysis with structural equation modeling was used to test the hypotheses.FindingsImage and reputation of imported Korean pears were identified as predictors of the satisfaction and purchase intention. Multi-group analysis results found the moderating effect of familiarity between image and satisfaction. Images were identified as predictors of the satisfaction and purchase intention of imported Korean pears for consumers with low familiarity, whereas image did not show any influence on satisfaction for consumers with high familiarity.Originality/valueThis study can contribute to the limited understanding of imported fresh fruit markets and provides insights into familiarity for consuming imported fresh fruits.
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Chen, Yi-Fen, Chia-Wen Tsai, and Po-Hung Lin. "The Influence of Perceived Risk, Shopping Value and Opinion Leader to Explore Online Consumer Purchase Intention." International Journal of E-Adoption 9, no. 2 (July 2017): 31–58. http://dx.doi.org/10.4018/ijea.2017070103.
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Opinion leaders play important roles in interpersonal communication. Marketers can contact the opinion leaders and reduce costs and improve overall communication efficacy by communicating effectively with them. This study investigates the opportunity of consumers becoming opinion leaders and also investigates the effects of perceived risk and shopping value on online consumer purchase intention. This study surveyed college students in northern Taiwan (59 respondents) to explore college students' online nail polish purchase intentions. This study applies social network analysis (SNA) and regression to examine hypotheses within a theoretical framework. The results showed that consumers feel a higher perceived risk and positive advice given by an opinion leader can enhance purchase intentions. The results further indicated that higher the consumers' shopping value, higher their purchase intention. The findings of the study offer sales and management professionals methods for communicating with online shoppers more effectively. Thus, in addition to marketers' focus on makeup markets above, they can also expand their vision to wider markets.
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Munadie, Nur Arif, and Teguh Widodo. "Anteseden yang Mempengaruhi Mobile Game Loyalty dan Dampaknya terhadap In-App Purchase Intention." BISMA (Bisnis dan Manajemen) 11, no. 2 (April 23, 2019): 131. http://dx.doi.org/10.26740/bisma.v11n2.p131-155.
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Mobile technology has become something inseparable thing from everyday life. One feature of mobile technology that often used is gaming applications or also called mobile games, this technology using behavior creates opportunities for every business involved in the mobile game industry. The growth of mobile games usage in addition to creating opportunities also creates challenges in the form of competition from other business actors in the same industry. In order to win the competition, a strategy that can be used to meet consumer expectations of value of the product which ultimately leads to the urge to make a purchase is needed. This study aims to measure the influence of values perceived by consumers and loyalty as a mediator of purchase intentions in consumers of mobile games in Indonesia. Structural Equation Modeling (SEM) was used for this study. Tests were carried on 207 players in Indonesia with the characteristics of never having previously purchased in-app purchases. The results showed that the playfulness variable had a positive and significant impact on loyalty. The connectedness variable had a positive and significant impact on good price, loyalty, and in-app purchase intention, and the good price variable had a positive and significant impact on in-app purchase intention.
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Nickerson, Catherine, and Anup Menon Nandialath. "The impact of religious salience on purchase intentions: evidence from the UAE." Journal of Islamic Marketing 11, no. 6 (August 24, 2019): 1339–50. http://dx.doi.org/10.1108/jima-01-2019-0005.
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Purpose The purpose of this paper is to explore the role of religious salience on consumer purchase intentions in the multicultural environment of the UAE, more specifically on the willingness of a Muslim consumer to purchase a product labelled or packaged to include an Islamic appeal, i.e. an appeal with a heightened religious salience. While some attempts have been made in the literature to examine the impact of religious salience on purchase intentions, research amongst Muslim consumers remains under-explored. Design/methodology/approach The authors used a randomized survey experiment administered to 148 Emirati educated female nationals. The survey consisted of pairs of advertisements, where each advertisement promoted the same product and the same brand, varying on whether they included an Islamic appeal or not in the labelling, packaging or slogan. The respondents were asked about their attitude to the different versions of the advertisements, as well as their willingness to purchase the product. The authors used causal mediation analysis to explore the mechanisms through which causal effects on purchase intentions are determined. Findings This study shows that including an Islamic appeal, and therefore increasing the religious salience in product promotion, leads to higher purchase intentions amongst Muslim consumers. The authors also identified a number of additional moderating factors that influenced the consumer’s purchase intentions, such as product and/or brand awareness and the type of product being promoted, as well as the nature of the artefact that was included in the ad as the Islamic appeal. Finally, the causal mediation analysis suggests that Islamic appeals increases product attractiveness, which in turn leads to higher purchase intentions. Originality/value This paper investigates the effect of religious salience on consumer behaviour and their purchase intentions. This paper makes an empirical contribution to understanding consumer behaviour with particular relevance to retail hubs with a majority Muslim population.
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Yang, Xiaoke, Yuanhao Huang, Xiaoying Cai, Yijing Song, Hui Jiang, Qian Chen, and Qiuhua Chen. "Using Imagination to Overcome Fear: How Mental Simulation Nudges Consumers’ Purchase Intentions for Upcycled Food." Sustainability 13, no. 3 (January 22, 2021): 1130. http://dx.doi.org/10.3390/su13031130.
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Upcycled food, a new kind of food, provides an effective solution to reduce the food waste from the source on the premise of food security for human beings. However, the commercial success of upcycled food and its contribution to environmental sustainability are determined by consumers’ purchase intentions. In order to overcome consumers’ unfamiliarity with upcycled food and fear of new technology, based on the cue utility theory, we adopted scenario simulation through online questionnaires in three experiments to explore how mental simulation can improve consumers’ product evaluation and purchase intentions for upcycled food. Through ANOVA, the t-test, and the Bootstrap methods, the results showed that, compared with the control group, consumers’ product evaluation and purchase intentions for upcycled food in the mental simulation group significantly increased. Among them, consumers’ inspiration played a mediation role. The consumers’ future self-continuity could moderate the effect of mental simulation on consumers’ purchase intentions for upcycled food. The higher the consumers’ future self-continuity, the stronger the effect of mental simulation. Based on the above results, in the marketing promotion of upcycled food, promotional methods, such as slogans and posters, could be used to stimulate consumers, especially the mental simulation thinking mode of consumer groups with high future self-continuity, thus improving consumers’ purchase intentions for upcycled food.
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Valdez Cervantes, Alfonso, and Ana Franco. "Retailing technology: do consumers care?" Spanish Journal of Marketing - ESIC 24, no. 3 (August 10, 2020): 355–75. http://dx.doi.org/10.1108/sjme-03-2020-0041.
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Purpose Disruptive retailing technologies improve productivity and cost optimization, but there is a lack of academic literature about their effects on shoppers’ perceptions and behaviors. This paper aims to develop and test a conceptual model regarding the effects of retail technology on store image and purchase intentions and to measure how human interaction services (HIS) moderate this relationship. Two relevant retail technologies are explored. Design/methodology/approach The results of this study indicate that retailing technology has notable influences on consumer perceptions. Thus, shopping technologies improve store image perceptions and increase purchase intention, moderated by HIS. Research limitations/implications Future field experiments in actual stores should attempt to corroborate the results of this study and offer greater internal validity. Practical implications The results should help reduce retailers’ resistance to technology adoption. In-store technology can help retailers leverage their store image and increase purchase intentions. HIS could offer a bridge between consumers and new technology. Originality/value This paper is an original research paper, given that few research papers are experimentally based to measure consumer’s reactions to new technology implementation.
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Yang, Xue. "Understanding Consumers’ Purchase Intentions in Social Commerce through Social Capital: Evidence from SEM and fsQCA." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (May 12, 2021): 1557–70. http://dx.doi.org/10.3390/jtaer16050087.
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Social commerce has become a fiercely competitive environment. Understanding consumers’ purchase intentions can help social commerce platforms retain and attract more consumers. Social capital is one of the primary resources that plays a critical role in facilitating consumers’ purchase intentions in social commerce. Here, complex relationships between different dimensions of social capital are further clarified and its impact on consumers’ purchase intentions are discussed. Based on a survey of 302 social commerce users, this study utilizes an SEM and fsQCA approach to validate the effect of social capital on consumers’ purchase intentions. The SEM results reveal that the effect of structural social capital on consumers’ purchase intentions is fully mediated by relational and cognitive social capital. The fsQCA results confirm the significance of consumers’ social capital as determinants and provide the configurations that can lead to high purchase intentions. Though previous studies have discussed the factors influencing consumers’ purchase intentions, this study takes the first step toward enhancing the understanding of the configurations that link dimensions of social capital to consumers’ purchase intentions in s-commerce using fsQCA approach.
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Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz. "Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research." Journal of Marketing 69, no. 2 (April 2005): 1–14. http://dx.doi.org/10.1509/jmkg.69.2.1.60755.
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Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior, a phenomenon called “self-generated validity.” In this research, the authors develop a latent model of the reactive effects of measurement that is applicable to intentions, attitude, or satisfaction data, and they show that this model can be estimated with a two-stage procedure. In the first stage, the authors use data from surveyed consumers to predict the presurvey latent purchase intentions of both surveyed and nonsurveyed consumers. In the second stage, they compare the strength of the association between the presurvey latent intentions and the postsurvey behavior across both groups. The authors find large and reliable self-generated validity effects across three diverse large-scale field studies. On average, the correlation between latent intentions and purchase behavior is 58% greater among surveyed consumers than it is among similar nonsurveyed consumers. One study also shows that the reactive effect of the measurement of purchase intentions is entirely mediated by self-generated validity and not by social norms, intention modification, or other measurement effects that are independent of presurvey latent intentions.
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Singh, Dr Trilok Pratap. "Measuring Service Quality Effect on Consumer Purchase Intention in Retailing." International Journal of Modern Agriculture 9, no. 3 (December 10, 2020): 375–88. http://dx.doi.org/10.17762/ijma.v9i3.162.
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The objective of this research is to measure the impact of service quality on consumer purchase intention in the retail environment. Implicitly, natural and informative focus has an effect on the customer's buying intentions. For qualitative analysis, data were collected from 477 customer surveys in large retail stores. The findings of the study indicate that quality of service have a positive effect on the purchase intention of the consumer. The results also showed that consumers do not intervene with pricing in large retail stores, as consumers feel that fair pricing are charged by retailers. Most consumers depend on the reputation and efficiency of the service quality.
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Ruiz-Real, José Luis, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, and Francisco J. Martínez-López. "The role of consumers’ attitudes in estimating consumer response to assortment composition." International Journal of Retail & Distribution Management 45, no. 7/8 (July 10, 2017): 782–807. http://dx.doi.org/10.1108/ijrdm-09-2016-0163.
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Purpose The purpose of this paper is to analyze consumers’ reaction to assortment composition. Design/methodology/approach This study examines several scenarios: private label (PL)-only assortments; mixed assortments (PL and national brands (NBs)), and in the latter case both small and large assortments. Consumers’ reaction is measured through three dependent variables: store image, PL purchase intention and store-switching intentions. The authors ran a structural equation model (SEM) to analyze the influence of different explanatory aspects (product category involvement, attitude toward PL, value consciousness and assortment variety perception) on consumers’ reactions for each scenario. For this research, the authors carried out an online experiment with a sample of 1,400 individuals from a large panel of consumers. Findings Consumers react differently to different assortment compositions, giving importance to the differences between the three assortment models analyzed. The results show that the composition of the assortment, either according to its size or its structure, influences consumers’ response in a significant way. The results demonstrate that store image exclusively affects PL purchase intention in PL-only assortments. Only in mixed assortments is there a relationship between the assortment variety perception and store image, product category involvement and PL purchase intention, and both store image and value consciousness are related to store-switching intentions. Store-switching intentions decrease when consumers intend to purchase PL, but strictly in PL-only and large mixed assortments. Finally, value consciousness and variety perception are positively related to PL purchase intentions only in large mixed assortments. Research limitations/implications One limitation of this research is that it is restricted to the Spanish context. Second, the methodology is based on an online experiment, with the advantages and disadvantages that this entails. Third, the authors did not differentiate between high- and low-value PL which, if undertaken, could be of interest for observing how brand value affects the management of retail assortments. Finally, the authors did not differentiate regular buyers at these retail chains from those who are not. Practical implications The comparison between different assortment compositions helps the authors to draw some very interesting conclusions. The estimation of different consumers’ responses is ideal for providing retailers with recommendations on how to frame their assortment strategies. Thus, the main recommendation of this study for retailers is to look for a “balance” between PL and NBs, i.e., to offer mixed assortments. Originality/value Aside from mixed assortments, this study estimates the consequences of assortments that are exclusively PL. The authors proposed and deployed a SEM, so this paper contributes to the retailing field by including multiple dependent variables – store image, PL purchase intention and store-switching intentions. The authors conducted an online experiment containing “real” brands, which is another contribution as it enables consumers’ response to be estimated in a “real” environment.
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Chi, Ting, Jenisha Gerard, Alison Dephillips, Hang Liu, and Jing Sun. "Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study of the Key Determinants." Sustainability 11, no. 11 (June 3, 2019): 3126. http://dx.doi.org/10.3390/su11113126.
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U.S. collegiate apparel is a $4 billion market in which cotton and polyester made by conventional production methods account for 85% of materials used. Sustainable cotton made collegiate apparel offers a new opportunity for cotton made by novel and sustainable production methods to enter and replace conventional cotton and polyester for environmental protection and sustainable business development. This study aimed to provide insights on why U.S. consumers buy sustainable cotton made collegiate apparel and help understand the emerging trend of sustainable cotton apparel. Building on the Theory of Planned Behavior, an enhanced research model of consumer intent to purchase sustainable cotton made collegiate apparel (SCCA) is proposed. 225 eligible survey responses were gathered for data analysis and hypothesis testing. Attitude, subjective norms, perceived consumer effectiveness, and environmental knowledge positively influences U.S. consumers’ purchase intentions toward SCCA while the effect of perceived behavioral control is insignificant. Furthermore, consumer environmental knowledge positively moderates the relationship between U.S. consumers’ attitude and their purchase intentions. There are no significant differences between age groups, genders, education levels, or income levels among U.S. consumers in regards to their purchase intentions. The proposed research model exhibits a good explanatory power, accounting for 47.3% of the variance in U.S. consumers’ purchase intentions toward SCCA.
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Park, Ji Eun, and Sung-Joon Yoon. "Antecedents of consumer animosity and the role of product involvement on purchase intentions." American Journal of Business 32, no. 1 (April 3, 2017): 42–57. http://dx.doi.org/10.1108/ajb-08-2016-0028.
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Purpose The purpose of this paper is to further our understanding of the sources of consumer animosity and the moderating role of product involvement on purchase intentions. Design/methodology/approach Animosity is examined in the context of South Korean consumers’ purchase intentions toward Japanese products. A structural equation model was estimated in Lisrel 8.80 to assess the proposed model. Findings The results offer evidence that consumer ethnocentrism and susceptibility to normative influence have a positive relationship with animosity while cosmopolitanism has a negative relationship with animosity. Furthermore, animosity negatively influences intentions to purchase for high-involvement products, but not for low-involvement products. Practical implications International marketing managers can better identify the risk that consumer animosity poses to their products and services based on level of product involvement and characteristics of the market segment. Originality/value This study offers clarity to the understanding of animosity by examining additional antecedents of animosity that reflect different world views. It also provides an exception to the previous findings that in general animosity has a negative impact on consumers’ willingness to buy products of countries for which consumers have animosity. In other words, the effect of animosity on purchase intention of products from a disliked country depends on the degree of involvement.
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Pranata, I. Wayan Dicky Reza, and Km Agus Satria Pramudana. "PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN." E-Jurnal Manajemen Universitas Udayana 7, no. 10 (July 24, 2018): 5230. http://dx.doi.org/10.24843/ejmunud.2018.v07.i10.p02.
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The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones.
Keywords: advertising, brand awareness purchase intention.
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Yang, Shansheng, Meihui Ji, and Jingyi Wang. "Beauty of Energy-saving Makes You Impulsive! A Study on the Relationship between Product Aesthetics and Consumers’ Impulsive Purchase Intention." E3S Web of Conferences 275 (2021): 02055. http://dx.doi.org/10.1051/e3sconf/202127502055.
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Appearance design greatly affects the influence of products on consumers, and product aesthetics plays an increasingly important role in consumers’ purchasing behavior. This article constructs a model of the influence of product aesthetics on consumers’ impulsive purchase intention, and puts forward corresponding hypotheses on this basis. Finally, the model and hypotheses are tested and revised through empirical methods. The data of this research shows that the aesthetic design level of products positively affects consumers’ impulsive purchase intentions, and positive emotions play an intermediary role between the two. At the same time, through analysis, this research confirms that consumers’ CVPA levels have an impact on products. Green stands for energy saving, and consumer behaviors that are conducive to reducing consumer spending and environmentally friendly can be favored. These can make consumers think of beautiful things, thereby enhancing impulsive consumption behavior. The relationship between aesthetics and consumers’ impulsive purchase intention has a moderating effect.
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Lin, Chen-Yu, Peng-Jui Chen, Li-Wei Wu, and Ting-Hsiang Tseng. "Does the Endorser’s Nationality Matter? An Investigation of Young Taiwanese Consumers’ Selecting Smartphone." International Business Research 8, no. 11 (October 26, 2015): 49. http://dx.doi.org/10.5539/ibr.v8n11p49.
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The use of a wrong celebrity endorser may boost the animosity of local consumers toward a specific country with a complex consumer animosity. Thus, this study aims to examine whether the match or mismatch between the endorser’s nationality and the brand’s country of origin affects consumers’ purchase intention. We use an experimental study to investigate the purchase intention of young Taiwanese consumers toward Korean smartphone brand “Samsung”. Results indicate that the endorser’s nationality does matter. While celebrity endorsement has a consistent positive effect on purchase intention, the effect of the endorser’s nationality varies. Specifically, using domestic celebrity as an endorser has more advantage in enhancing the purchase intentions of consumers who are neutral and dislike Korea than using a foreign celebrity. However, an endorser’s nationality has no significant difference among young Taiwanese consumers who like the Korean culture. Smartphone producers such as Samsung and LG can use the results to promote their new products in a foreign country such as Taiwan and Japan with a complex consumer animosity.