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Relevant bibliographies by topics / CONTENT MARKETING W TURYSTYCE

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Academic literature on the topic 'CONTENT MARKETING W TURYSTYCE'

Author: Grafiati

Published: 24 April 2022

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Journal articles on the topic "CONTENT MARKETING W TURYSTYCE"

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Niedziółka, Arkadiusz. "Zarządzanie strategiczne i marketingowe w turystyce kulturowej na obszarach wiejskich powiatu nowotarskiego." Turystyka i Rozwój Regionalny, no. 8 (December 29, 2017): 73–82. http://dx.doi.org/10.22630/tirr.2017.8.20.

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The work presents conceptions of the marketing management and strategic management of rural cultural tourism used by local authorities and agritourism associations in Nowy Targ County. In the theoretical part of the article, the marketing and management methods, which are realized in this form of tourism were described on the ground of the source literature. The most important tourist values of the study region were presented. Cultural tourism, which involves learning by tourists local folklore, cultural and historical heritage, participation in various cultural events and visiting architectur

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Olearnik, Janusz. "Contemporary Marketing in Tourist Industry ." Ekonomiczne Problemy Turystyki 33 (2016): 9–19. http://dx.doi.org/10.18276/ept.2016.1.33-01.

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Mirek, Jolanta. "EQUIVALENCE OF MARKETING RESEARCH IN INTERNATIONAL TOURISM." Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, no. 473 (2017): 357–69. http://dx.doi.org/10.15611/pn.2017.473.33.

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Kłosińska, Joanna. "New ways of customer relationship building on the internet using tools like content marketing, real-time marketing, mobile applications, social media, video communications." Nowoczesne Systemy Zarządzania 13, no. 3 (2018): 15–27. http://dx.doi.org/10.37055/nsz/129488.

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Komunikacja to jeden z najbardziej naturalnych procesów, który stale ewoluuje pod kątem narzędzi. Duża część procesu komunikacji w XXI wieku przebiega w Internecie, a coraz to nowsze narzędzia internetowe wymuszają wprowadzenie zmian w komunikacji zarówno między użytkownikami indywidualnymi jak i w relacjach B2C. Nowe możliwości technologiczne oraz komunikacyjne to również nowe wyzwania dla budowania lojalności z e-konsumentem. E-biznes ma w tym celu do dyspozycji wiele narzędzi, które mogą ułatwić cały proces i zarazem wyróżnić konkretną firmę na tle konkurencji. Artykuł koncentruje się na wy

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Fichnová, Katarína, and Łukasz P. Wojciechowski. "Selfie w medialnych digitalnych platformach - ukierunkowanie komunikacji marketingowej." Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura 4, no. 10 (2018): 74–91. http://dx.doi.org/10.24917/20837275.10.4.7.

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Selfie in digital media platforms – targeted marketing communication Abstract This paper focuses on the phenomenon of selfie, its popularity, relationships with selfperception and ego-ontogenesis but in particular it is an opportunity to focus on the target group within marketing communication. The goal was to find out if there are correlations between personal factors (namely factors H: Social Boldness, N: Privateness, IM: Impression Management) and some content elements and the structure of selfies published on social networks amongst the youth. We used analysis of the content of selfies and

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Grzegorczyk, Wojciech. "Nowe koncepcje marketingu w procesie tworzenia strategii marketingowej na rynkach międzynarodowych." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 17(66) (July 21, 2017): 54–62. http://dx.doi.org/10.22630/pefim.2017.17.66.4.

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Celem artykułu jest krytyczna analiza możliwości zastosowania wybranych nowych koncepcji marketingu w procesie kreowania strategii marketingowych przedsiębiorstwa na rynkach międzynarodowych. Dla realizacji tego celu dokonano analizy literatury krajowej i zagranicznej z zakresu marketingu międzynarodowego. Strategie marketingu międzynarodowego powinny obejmować w swoich początkowych fazach etapy wyboru rynku zagranicznego i formy ekspansji na ten rynek. W następnej kolejności można dopiero formułować program marketingu-mix Spotykana ostatnio w literaturze marketingu koncepcja tzw. marketingu z

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Mandes, Sławomir, and Konstanty Strzyczkowski. "Wartości na sprzedaż. Budowanie wizerunku marki w mediach społecznościowych." Forum Socjologiczne 9 (April 17, 2019): 201–18. http://dx.doi.org/10.19195/2083-7763.9.16.

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Values for sale: Building the brand image in social media The aim of our article is to analyze the mechanisms of value creation on the example of the brand promoted by Ewa Chodakowska, a popular fitness trainer, the owner of a company selling products and services related to physical activity. At the beginning, we describe the recent changes in marketing theory, with special emphasis on the concept of marketing 3.0. In the second part of the article, we analyze the material collected on Ewa Chodakowska’s Facebook page and reconstruct the language and symbolic mechanisms of linking brand activ

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Siwik, Magdalena. "Ocena skuteczności komunikacji marketingowej w „social media” na przykładzie eventu WAICHL." Ekonomia 26, no. 4 (2020): 63–82. http://dx.doi.org/10.19195/2658-1310.26.4.5.

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Internet marketing is becoming more and more popular nowadays, with entrepreneurs increasingly deciding to conduct marketing communication using this medium. The most frequently used tool is social media. Internet marketing creates many opportunities, allowing for the reduction of advertising costs and reaching a much larger number of recipients than traditional advertising. The main purpose of this article is to present the opportunities created by social media both in the context of general promotion and in relation to promoting a scientific event, which is the Wroclaw Annual International C

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Nowicka, Dorota. "„W górach jest wszystko, co kocham” — wyidealizowany obraz gór w materiałach promocyjnych i jego wpływ na odbiorców." Góry, Literatura, Kultura 13 (September 22, 2020): 317–29. http://dx.doi.org/10.19195/2084-4107.13.25.

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The article examines the constantly evolving marketing strategies aimed at promoting a specific mountain region, at the same time contributing to a growth of tourism as well as increased demand for specialist mountaineering equipment. From advertising leaflets and posters, through advertisements of mountain shops to internet campaigns — the sphere of action of marketing consultants constantly assumes new forms. The objective is to consolidate love for the mountains among people who have been engaged in trekking or climbing for years and at the same time to encourage those who so far have shown

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Wyrwisz, Joanna. "The effectiveness of content marketing in the communications with young consumers." Studia i Prace WNEiZ 43 (2016): 393–406. http://dx.doi.org/10.18276/sip.2016.43/2-37.

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Dissertations / Theses on the topic "CONTENT MARKETING W TURYSTYCE"

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Bocewicz, Grzegorz. "Zastosowanie metod programowania z ograniczeniami w zadaniowo zorientowanych systemach interakcyjnego wspomagania decyzji : rozprawa doktorska." Rozprawa doktorska, [s.n.], 2007. http://dlibra.tu.koszalin.pl/Content/1200.

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Books on the topic "CONTENT MARKETING W TURYSTYCE"

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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card. McGraw-Hill/Irwin, 2006.

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Belch, Michael A., and George E. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card. 7th ed. McGraw-Hill/Irwin, 2006.

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Bearden, William O., Raymond W. LaForge, and Thomas N. Ingram. Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims. 5th ed. McGraw-Hill/Irwin, 2005.

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Bearden, William O., Raymond W. LaForge, and Thomas N. Ingram. Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims. McGraw-Hill/Irwin, 2005.

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Book chapters on the topic "CONTENT MARKETING W TURYSTYCE"

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Kłosińska, Joanna. "Content marketing jako nowy sposób na wzrost widoczności witryny na przykładzie firmy ŚNIEŻKA S.A." In Strategie marketingowe w polskich firmach na rynkach wirtualnych i realnych. Studia przypadków. Wydawnictwo Uniwersytetu Łódzkiego, 2016. http://dx.doi.org/10.18778/8088-437-3.03.

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Conference papers on the topic "CONTENT MARKETING W TURYSTYCE"

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D’Alessandro, Bruno, Pietro Bartocci, and Francesco Fantozzi. "Gas Turbines CHP for Bioethanol and Biodiesel Production Without Waste Streams." In ASME 2011 Turbo Expo: Turbine Technical Conference and Exposition. ASMEDC, 2011. http://dx.doi.org/10.1115/gt2011-46683.

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In the context of the recent decision of the European Commission to incorporate a minimum of 10% biofuel by 2020 in total transport fuel use, the production of bioethanol and biodiesel will be boosted. When compared to fossil fuels this two biofuels have numerous advantages i.e. they are renewable, they run in conventional vehicles, they are not toxic, they are biodegradable, they show low particulate emissions and they are CO2 neutral. However they show some disadvantages such as the high energy demand of their production and the high yield of byproducts (i.e. glycerin for biodiesel and disti

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