Log in

Relevant bibliographies by topics / CONTENT MARKETING W TURYSTYCE

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers

Academic literature on the topic 'CONTENT MARKETING W TURYSTYCE'

Author: Grafiati

Published: 24 April 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'CONTENT MARKETING W TURYSTYCE.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "CONTENT MARKETING W TURYSTYCE"

1

Niedziółka, Arkadiusz. "Zarządzanie strategiczne i marketingowe w turystyce kulturowej na obszarach wiejskich powiatu nowotarskiego." Turystyka i Rozwój Regionalny, no. 8 (December 29, 2017): 73–82. http://dx.doi.org/10.22630/tirr.2017.8.20.

Full text

Abstract:

The work presents conceptions of the marketing management and strategic management of rural cultural tourism used by local authorities and agritourism associations in Nowy Targ County. In the theoretical part of the article, the marketing and management methods, which are realized in this form of tourism were described on the ground of the source literature. The most important tourist values of the study region were presented. Cultural tourism, which involves learning by tourists local folklore, cultural and historical heritage, participation in various cultural events and visiting architectural monuments, castles, mansions, museums and open-air museums, is popular here. In the empirical part of the article, the results of surveys conducted in all rural and urban and rural communes in Nowy Targ County were presented. Moreover the results of surveys conducted with the chairmen of two agritourism associations were presented, too. All surveys aimed at specifying the conception of strategic management and marketing management in the development of rural cultural tourism.

APA, Harvard, Vancouver, ISO, and other styles

2

Olearnik, Janusz. "Contemporary Marketing in Tourist Industry ." Ekonomiczne Problemy Turystyki 33 (2016): 9–19. http://dx.doi.org/10.18276/ept.2016.1.33-01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Mirek, Jolanta. "EQUIVALENCE OF MARKETING RESEARCH IN INTERNATIONAL TOURISM." Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, no. 473 (2017): 357–69. http://dx.doi.org/10.15611/pn.2017.473.33.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Kłosińska, Joanna. "New ways of customer relationship building on the internet using tools like content marketing, real-time marketing, mobile applications, social media, video communications." Nowoczesne Systemy Zarządzania 13, no. 3 (2018): 15–27. http://dx.doi.org/10.37055/nsz/129488.

Full text

Abstract:

Komunikacja to jeden z najbardziej naturalnych procesów, który stale ewoluuje pod kątem narzędzi. Duża część procesu komunikacji w XXI wieku przebiega w Internecie, a coraz to nowsze narzędzia internetowe wymuszają wprowadzenie zmian w komunikacji zarówno między użytkownikami indywidualnymi jak i w relacjach B2C. Nowe możliwości technologiczne oraz komunikacyjne to również nowe wyzwania dla budowania lojalności z e-konsumentem. E-biznes ma w tym celu do dyspozycji wiele narzędzi, które mogą ułatwić cały proces i zarazem wyróżnić konkretną firmę na tle konkurencji. Artykuł koncentruje się na wyjaśnieniu nowoczesnych narzędzi budowania relacji i lojalności w Internecie, takich jak content marketing, real-time marketing, aplikacje mobilne, portale społecznościowe czy też komunikacja video oraz wskazaniu korzyści z ich zastosowania w praktyce.

APA, Harvard, Vancouver, ISO, and other styles

5

Fichnová, Katarína, and Łukasz P. Wojciechowski. "Selfie w medialnych digitalnych platformach - ukierunkowanie komunikacji marketingowej." Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura 4, no. 10 (2018): 74–91. http://dx.doi.org/10.24917/20837275.10.4.7.

Full text

Abstract:

Selfie in digital media platforms – targeted marketing communication Abstract This paper focuses on the phenomenon of selfie, its popularity, relationships with selfperception and ego-ontogenesis but in particular it is an opportunity to focus on the target group within marketing communication. The goal was to find out if there are correlations between personal factors (namely factors H: Social Boldness, N: Privateness, IM: Impression Management) and some content elements and the structure of selfies published on social networks amongst the youth. We used analysis of the content of selfies and 16 PF questionnaire (Cattell et al. 1997a, b). Statistical analysis of the data showed, that some structural elements of selfie (e.g. head position and tilt, composition of the shot) differentiate between varying degrees of the tested factors of the personality of respondents, other structural elements of selfie (e.g. type of eye contact, position of chin, etc.) do not. At the same time the implications will be proposed for use of the statements for planning and accurate targeting of marketing communication.

APA, Harvard, Vancouver, ISO, and other styles

6

Grzegorczyk, Wojciech. "Nowe koncepcje marketingu w procesie tworzenia strategii marketingowej na rynkach międzynarodowych." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 17(66) (July 21, 2017): 54–62. http://dx.doi.org/10.22630/pefim.2017.17.66.4.

Full text

Abstract:

Celem artykułu jest krytyczna analiza możliwości zastosowania wybranych nowych koncepcji marketingu w procesie kreowania strategii marketingowych przedsiębiorstwa na rynkach międzynarodowych. Dla realizacji tego celu dokonano analizy literatury krajowej i zagranicznej z zakresu marketingu międzynarodowego. Strategie marketingu międzynarodowego powinny obejmować w swoich początkowych fazach etapy wyboru rynku zagranicznego i formy ekspansji na ten rynek. W następnej kolejności można dopiero formułować program marketingu-mix Spotykana ostatnio w literaturze marketingu koncepcja tzw. marketingu zwinnego (Agile Marketing) ma w tym przypadku niewielkie zastosowanie i odnosi się przede wszystkim do etapów realizacji strategii marketingowej na rynkach międzynarodowych. Content Marketing można stosowac przede wszystkim w polityce promocji, a Blue Ocean strategy odnosi się do wyboru rynku i polityki produktu.

APA, Harvard, Vancouver, ISO, and other styles

7

Mandes, Sławomir, and Konstanty Strzyczkowski. "Wartości na sprzedaż. Budowanie wizerunku marki w mediach społecznościowych." Forum Socjologiczne 9 (April 17, 2019): 201–18. http://dx.doi.org/10.19195/2083-7763.9.16.

Full text

Abstract:

Values for sale: Building the brand image in social media The aim of our article is to analyze the mechanisms of value creation on the example of the brand promoted by Ewa Chodakowska, a popular fitness trainer, the owner of a company selling products and services related to physical activity. At the beginning, we describe the recent changes in marketing theory, with special emphasis on the concept of marketing 3.0. In the second part of the article, we analyze the material collected on Ewa Chodakowska’s Facebook page and reconstruct the language and symbolic mechanisms of linking brand activity to a specific value system. As a result, we show the process of objectivation of abstract content values under the supervision of Ewa Chodakowska’s brand.

APA, Harvard, Vancouver, ISO, and other styles

8

Siwik, Magdalena. "Ocena skuteczności komunikacji marketingowej w „social media” na przykładzie eventu WAICHL." Ekonomia 26, no. 4 (2020): 63–82. http://dx.doi.org/10.19195/2658-1310.26.4.5.

Full text

Abstract:

Internet marketing is becoming more and more popular nowadays, with entrepreneurs increasingly deciding to conduct marketing communication using this medium. The most frequently used tool is social media. Internet marketing creates many opportunities, allowing for the reduction of advertising costs and reaching a much larger number of recipients than traditional advertising. The main purpose of this article is to present the opportunities created by social media both in the context of general promotion and in relation to promoting a scientific event, which is the Wroclaw Annual International Conference on Health and Lifestyle (WAICHL). The article was based on one’s own research, for which it was necessary to plan and conduct communication on social media and analyze the results of the promotion, using the tools offered by Facebook and Instagram, as well as using the Google Analytics platform. The research was based on statistical data on the reactions and behavior of the recipients of the published content. The entire process of creating a marketing communication strategy was presented, and results of activities carried out were summarized, assessing whether social media is an appropriate advertising tool.

APA, Harvard, Vancouver, ISO, and other styles

9

Nowicka, Dorota. "„W górach jest wszystko, co kocham” — wyidealizowany obraz gór w materiałach promocyjnych i jego wpływ na odbiorców." Góry, Literatura, Kultura 13 (September 22, 2020): 317–29. http://dx.doi.org/10.19195/2084-4107.13.25.

Full text

Abstract:

The article examines the constantly evolving marketing strategies aimed at promoting a specific mountain region, at the same time contributing to a growth of tourism as well as increased demand for specialist mountaineering equipment. From advertising leaflets and posters, through advertisements of mountain shops to internet campaigns — the sphere of action of marketing consultants constantly assumes new forms. The objective is to consolidate love for the mountains among people who have been engaged in trekking or climbing for years and at the same time to encourage those who so far have shown no interest in this form of leisure. Mountaineering becomes an activity attracting new kinds of tourists, for example families with small children who are wooed by shops selling hiking clothing and shoes. Thus the author of the article explores the risks associated with too idealistic advertising of equipment as well as the changing tastes of tourists when it comes to clothing, and the preparation for a trip to the mountains. She also devotes a lot of attention to nature protection campaigns conducted by Polish and foreign national parks. Such actions support awareness raising not only among tourists, but also among drivers and hunters, with the analysed promotional material and new media becoming the main tool to promote the relevant content.

APA, Harvard, Vancouver, ISO, and other styles

10

Wyrwisz, Joanna. "The effectiveness of content marketing in the communications with young consumers." Studia i Prace WNEiZ 43 (2016): 393–406. http://dx.doi.org/10.18276/sip.2016.43/2-37.

Full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "CONTENT MARKETING W TURYSTYCE"

1

Bocewicz, Grzegorz. "Zastosowanie metod programowania z ograniczeniami w zadaniowo zorientowanych systemach interakcyjnego wspomagania decyzji : rozprawa doktorska." Rozprawa doktorska, [s.n.], 2007. http://dlibra.tu.koszalin.pl/Content/1200.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "CONTENT MARKETING W TURYSTYCE"

1

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card. McGraw-Hill/Irwin, 2006.

APA, Harvard, Vancouver, ISO, and other styles

2

Belch, Michael A., and George E. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card. 7th ed. McGraw-Hill/Irwin, 2006.

APA, Harvard, Vancouver, ISO, and other styles

3

Bearden, William O., Raymond W. LaForge, and Thomas N. Ingram. Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims. 5th ed. McGraw-Hill/Irwin, 2005.

APA, Harvard, Vancouver, ISO, and other styles

4

Bearden, William O., Raymond W. LaForge, and Thomas N. Ingram. Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims. McGraw-Hill/Irwin, 2005.

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "CONTENT MARKETING W TURYSTYCE"

1

Kłosińska, Joanna. "Content marketing jako nowy sposób na wzrost widoczności witryny na przykładzie firmy ŚNIEŻKA S.A." In Strategie marketingowe w polskich firmach na rynkach wirtualnych i realnych. Studia przypadków. Wydawnictwo Uniwersytetu Łódzkiego, 2016. http://dx.doi.org/10.18778/8088-437-3.03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "CONTENT MARKETING W TURYSTYCE"

1

D’Alessandro, Bruno, Pietro Bartocci, and Francesco Fantozzi. "Gas Turbines CHP for Bioethanol and Biodiesel Production Without Waste Streams." In ASME 2011 Turbo Expo: Turbine Technical Conference and Exposition. ASMEDC, 2011. http://dx.doi.org/10.1115/gt2011-46683.

Full text

Abstract:

In the context of the recent decision of the European Commission to incorporate a minimum of 10% biofuel by 2020 in total transport fuel use, the production of bioethanol and biodiesel will be boosted. When compared to fossil fuels this two biofuels have numerous advantages i.e. they are renewable, they run in conventional vehicles, they are not toxic, they are biodegradable, they show low particulate emissions and they are CO2 neutral. However they show some disadvantages such as the high energy demand of their production and the high yield of byproducts (i.e. glycerin for biodiesel and distiller’s waste for bioethanol), that require a dedicated marketing effort and supply chain. The energy demand required for the production of both biodiesel, through transesterification of vegetal oils, and bioethanol, through fermentation followed by distillation, is thermal and mechanical and can be satisfied by means of a CHP plant integrated in the production line fueled by its own byproducts. The paper analyzes the energy balances of two CHP plants fed with the above mentioned wastes (glycerin and wheat straw residues) and integrated in the biofuels (respectively biodiesel and bioethanol) production plants. The CHP plant considered are based on the IPRP (Integrated Pyrolysis Regenerated Plant) technology, meaning a gas turbine fed with syngas obtained from slow pyrolysis of the residues. Results show that in the case of biodiesel the production of glycerine is sufficient to satisfy the electricity demand of the plant that is lower than the heat demand, while the last cannot be completely covered because glycerine production is reduced respect to the input mass of vegetable oil and equal to 10% w/w. Concerning bioethanol, wheat straw residues are enough to cover heat demand that is the most important energy input of the process but they are not able to cover electricity input that is linked with the milling of the raw material. This is because of the reduced syngas yields and its lower energy content if compared with that obtained using glycerine.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!