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Journal articles on the topic 'Contextual euphemisms'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Kudirka, Robertas. "The old and the new formation of euphemisms. Graphical euphemisms formation in electronic discourse." Lietuvių kalba, no. 6 (December 28, 2012): 1–9. http://dx.doi.org/10.15388/lk.2012.22706.

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Euphemistic substitution occurs due to taboo issues and the most common taboo subjects are physiological actions or their results (motion, sexual intercourse etc) thus the basic function of euphemistic substitution is to soften an offensive, vulgar word. A euphemism is usually defined as a softer, a more neutral substitute for vulgar words, however, such a definition is narrow and not precise as it only indicates one feature of euphemism formation, i.e. correctness, tact. Ascribing euphemisms only to the field of tropes does not reflect their contemporary distribution. Now euphemisms are also

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Osmonova, A. "Relationship of Synonyms with Transitional Words." Bulletin of Science and Practice 7, no. 12 (2021): 409–14. http://dx.doi.org/10.33619/2414-2948/73/51.

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The issue of the relationship of synonyms with transitional words is still actual. Because these two phenomena are important for linguistics. The article mentions the opinions of scientists in determining the nature of synonyms, as well as their specificity, the formation of synonyms in the Kyrgyz language, and their relationship with transitional words. Synonyms used figuratively for stylistic purposes have been corroborated by examples of irony, sarcasm, ridicule, euphemism, and discovery. Examples are given to show that euphemisms are a type of trope that conveys a figurative meaning of a w

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3

Уahуoуеva, Mohinabonu. "EUPHEMISMS AS AN OBJECT OF STUDY IN LINGUISTICS." Innovative Development in Educational Activities 2, no. 7 (2023): 289–93. https://doi.org/10.5281/zenodo.7831119.

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<em>Euphemisms are classified into pure and contextual euphemisms. The function of pure euphemisms is directly derived from their own meanings. This article is devoted to the euphemisms as an object of study in linguistics.</em>  

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4

Կնյազյան, Աննա, та Վարդուհի Ղուկասյան. "ՄԵՂՄԱՍՈՒԹՅՈՒՆՆԵՐԸ ԺԱՄԱՆԱԿԱԿԻՑ ԴԻՎԱՆԱԳԻՏԱԿԱՆ ԴԻՍԿՈՒՐՍՈՒՄ". Foreign Languages in Higher Education 27, № 2 (35) (2023): 56–70. https://doi.org/10.46991/flhe/2023.27.2.055.

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The present article engages with euphemisms which are used as a means of implementing the strategy of evasion of truth in English-language diplomatic discourse. The aim of the study is to identify the functions of euphemisms in the diplomatic discourse of the English media. The relevance of the research is due to the insufficient study of the functions of euphemisms in diplomatic discourse (on the example of the English language). Euphemism is a word or phrase that replaces a taboo word or serves to avoid unpleasant expressions. In social communication euphemism is important to create harmonio

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Olimat, Sameer Naser. "Developing a Model for Translating Euphemism in the Qur’an: An Intratextual- and Contextual-based Approach." Advances in Language and Literary Studies 9, no. 6 (2018): 101. http://dx.doi.org/10.7575/aiac.alls.v.9n.6p.101.

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This paper aims to investigate the role of intratextuality and contextuality in the mechanisms of understanding euphemism in the Qur’an, which in some cases would provide evidence for the intended meaning or a way of interpreting and translating euphemisms. It hypothesises that the dependence only on dictionary, exegesis or single text may yield misunderstanding or misinterpretation of the euphemistic meaning. The paper develops a linguistic model for critical evaluation of the translation of Qur’anic euphemisms based on the textual level, which goes beyond word or sentence levels. Methodologi

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Hamzyuk, М. "MILITARY AND POLITICAL EUPHEMISMS IN MODERN GERMAN-SPEAKING MEDIA OF MASS COMMUNICATION." MESSENGER of Kyiv National Linguistic University. Series Philology 25, no. 1 (2022): 19–29. http://dx.doi.org/10.32589/2311-0821.1.2022.263101.

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The article presents the study of the functioning of military-political euphemisms in modern German language means of mass communication. The purpose of the work is to study the differences between the use of military and political euphemisms of the German language from other types of euphemisms and linguistic means of countering manipulation with their help in the conditions of a hybrid war. The material selected by a continuous sample was analyzed using the contextual-interpretive method. To achieve the goal, a number of tasks were solved: 1) the concept of “euphemism” was clarified, 2) func

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Mohd Saad, Muhammad Luqman Ibnul Hakim, Zulazhan Ab. Halim, Nurazan Mohmad Rouyan, and Razimi Zakaria. "AMBIGUITY IN THE TRANSLATION OF QURANIC EUPHEMISMS INTO THE MALAY LANGUAGE." Journal of Nusantara Studies (JONUS) 9, no. 1 (2024): 74–96. http://dx.doi.org/10.24200/jonus.vol9iss1pp74-96.

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Background and Purpose: Translators encounter significant challenges when dealing with the structures of Quranic euphemisms, particularly in effectively avoiding ambiguity of meanings in the target text. This study aims to investigate ambiguity in the translation of Quranic euphemisms into the Malay language and identify effective approaches to address it.  Methodology: The present study employed a descriptive analysis, adapting Olimat’s (2018) Evaluation Model of Euphemism Translation in the Quran and Newmark’s (1981) Semantic and Communicative Theory. Six samples were meticulousl

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8

Morozova, Olga A. "Thematic groups of euphemisms with gradual semantics in Russian." Verhnevolzhski Philological Bulletin 1, no. 28 (2022): 104–10. http://dx.doi.org/10.20323/2499-9679-2022-1-28-104-110.

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The changes taking place in modern society are naturally reflected in the language. The place of euphemistic substitu-tions has always played an important role in communication: "unpleasant" and "uncomfortable" designations of pro-cesses, objects or phenomena are replaced by more appropriate ones in each specific speech situation. Euphemisms are constantly used in politicians' speeches, analysts' speeches and descriptions of economic processes, announcing mili-tary actions or presenting innovative implementations. Household subjects, human physiology and anatomy are un-thinkable without the us

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Fomina, Tatiana A., and Andrey S. Druzhinin. "Context-dependent variation of a naming across the euphemism/dysphemism spectrum." Vestnik of Saint Petersburg University. Language and Literature 20, no. 1 (2023): 137–55. http://dx.doi.org/10.21638/spbu09.2023.108.

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The object of the investigation are X-phemisms (euphemisms or/and dysphemisms), i. e. units of affective semantics and polite communication. Euphemisms and dysphemisms that make evaluative judgements and stance taking possible are treated dialectically, as variants of a naming in/through its contextual ambivalence and the relativity of its affective semantics (relationality). The evidential base of the research builds on the findings of theoretical analysis and empirical investigation of context, in which direct and indirect naming identifies with a positive or negative stance taken by the ‘na

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Gorshunov, Yuriy V. "English Euphemisms for Health and Disease." Vestnik of Northern (Arctic) Federal University. Series Humanitarian and Social Sciences, no. 3 (June 20, 2024): 59–68. http://dx.doi.org/10.37482/2687-1505-v348.

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Euphemisms for disease created by means of abbreviation and rhyming slang reflect new capabilities of euphemisms. This research is relevant since such euphemisms are widely used and require a more detailed examination. The article aimed to identify some synonymous euphemistic and dysphemistic names from the arsenal of communicatively correct expressions on the topic of health and illness in English, as well as to provide a sociocultural commentary on euphemisms in the form of rhyming slang and abbreviations characterizing two deadly diseases – cancer and AIDS – and such an unpleasant ailment a

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11

刘, 尊道. "Expressive Features of Spanish Euphemisms and Cultural Contextual Correlations." Modern Linguistics 13, no. 06 (2025): 568–73. https://doi.org/10.12677/ml.2025.136630.

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12

Arif, Narmina Fataliyeva. "Social and Cognitive Implications of Using Euphemisms in English." International Journal of English Linguistics 5, no. 6 (2015): 151. http://dx.doi.org/10.5539/ijel.v5n6p151.

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<p>Today in a globalized society the need for word substitutions while speaking on sensitive topics has increased. People search for milder alternatives to express their opinions whenever they feel their words might sound abrupt or offensive. These substitutions are called euphemisms.</p><p>At first sight one might suppose that these expressions are too ordinary, but in fact they possess a strong persuasive character. Thus, the subject of this article is to identify the main functions of euphemisms in modern society. The article also aims at determining which social and cogni

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Cherikbaeva, Nargiza, and Ayima Ryskulova. "PHRASEOLOGICAL EUPHEMISMS WITH A ZOONYM COMPONENT IN THE KYRGYZ AND ENGLISH LANGUAGES." Alatoo Academic Studies 23, no. 1 (2023): 302–9. http://dx.doi.org/10.17015/aas.2023.231.29.

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The article is devoted to the study of Phraseological euphemisms with a zoonym component in the Kyrgyz and English languages. The main criteria of phraseological euphemisms are considered: contextual connections, specificity of semantics and structure of language units. The most successful ways of creating phraseological euphemisms with a zoonym component in the Kyrgyz and English languages are noted. Zoonym components in the Kyrgyz and English languages are distinguished by a special mental natural association that unites people with the animal world, which is based on a deep connection betwe

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Gorshunov, Yuriy V. "English Euphemisms and Dysphemisms Relating to Female Physiology (Pregnancy and Childbirth)." Vestnik of Northern (Arctic) Federal University. Series Humanitarian and Social Sciences, no. 1 (March 1, 2024): 56–67. http://dx.doi.org/10.37482/2687-1505-v322.

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This article aimed to study some common English euphemisms and dysphemisms on female physiology as exemplified by conception, pregnancy and childbirth, to describe the ways of creating such words and expressions, as well as to provide a sociocultural commentary on the euphemistic markers in contemporary English. The research is relevant due to the fact that euphemisms relating to female physiology have been studied rather superficially. Analysis from the viewpoint of rhyming slang represents a new and promising area in the field of euphemisms. The research methods are determined by the purpose

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Karpova, T. A., and A. S. Voskovskaya. "Euphemistic function of phraseological units (on material of Russian and English)." Izvestiya MGTU MAMI 9, no. 1-6 (2015): 127–32. http://dx.doi.org/10.17816/2074-0530-67097.

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The article investigates the euphemistic phraseology in Russian and English. The main criteria are euphemistically phraseological units: contextual communications, specific structure and semantics of language units. The most successful ways to create phraseology, euphemisms are noted in the article.

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Arsentyeva, Yulia Svyatoslavovna. "Cognitive Strategies of Transformational Use of English Phraseological Euphemisms in Linguistic Experiment." Litera, no. 2 (February 2022): 91–97. http://dx.doi.org/10.25136/2409-8698.2022.2.37445.

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Cognitive strategies of occasional transformational use of English phraseological euphemisms in linguistic experiment are subject to consideration. The purpose of the study is to determine the cognitive strategies of the occasional use of phraseological euphemisms. The subject of the research: the types of cognitive strategies, which are used in ocasional transformations of English phraseological euphemisms, the study of which was performed after the literature survey and a brief description of the linguistic experiment. Research methods: the method of phraseological analysis developed by A.V.

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Arsentyeva, Yulia Svyatoslavovna. "Cognitive Strategies of Transformational Use of English Phraseological Euphemisms in Linguistic Experiment." SENTENTIA. European Journal of Humanities and Social Sciences, no. 4 (April 2022): 14–19. http://dx.doi.org/10.25136/1339-3057.2022.4.37457.

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Cognitive strategies of occasional transformational use of English phraseological euphemisms in linguistic experiment are subject to consideration. The purpose of the study is to determine the cognitive strategies of the occasional use of phraseological euphemisms. The subject of the research: the types of cognitive strategies, which are used in ocasional transformations of English phraseological euphemisms, the study of which was performed after the literature survey and a brief description of the linguistic experiment. Research methods: the method of phraseological analysis developed by A.V.

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18

Koblandina, Karlygash, Kalbike Yessenova, Aiman Koblanova, Yerlan Kassenov, and Aisulu Nurzhanova. "Navigating the world of euphemisms." European Journal of Language Policy 17, no. 1 (2025): 119–39. https://doi.org/10.3828/ejlp.2025.7.

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The aim of this study was to determine the key features of periphrasis use (semantics, structure, grammatical combinability, stylistic functions) on the example of Kazakh, British and Spanish mass media. The following methods were used in the study: comparative, lexical-semantic, stylistic, analytical-synthetic, contextual, graphic. It was found out that the main semantic groups of periphrasis are the following: names of cultural and political figures, cultural and historical events, geographical objects, communities, terminological units and metaphorical constructions. The euphemistic periphr

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19

Irina, CHEBOCHAKOVA. "Euphemisms with meanings ‘to die’ and ‘to kill’ in the texts of Khakas heroic epics Altyn-Aryg and Ai-Khuuchin." Epic studies 1, no. 33 (2024): 70–83. http://dx.doi.org/10.25587/2782-4861-2024-1-70-83.

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The heroic epics of the Turkic peoples in Siberia are the brightest achievement of their authentic culture. Due to the processes of urbanization, the diverging from the traditional way of life that are actively taking place in the Republic of Khakassia today, the mass bilingualism among the native speakers of the Khakas language, the switch to Russian by the Khakas younger generation, the loss of traditions in intergenerational transmission of folklore works, especially heroic epic, it is very important to study the linguistic features of Khakas folklore. The purpose of the article is to descr

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Alshraah, Shadi Majed, Waed Naser Hamideh, Arjumen Sultana Nishat, and Hamzah Faleh Migdadi. "A Sociopragmatic Analysis of Death Utterances in Jordanian Bedouin Society." Journal of Language Teaching and Research 15, no. 1 (2023): 220–28. http://dx.doi.org/10.17507/jltr.1501.24.

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This paper examines the sociopragmatic functions of death formulas used by Bedouins in eastern Jordan. It emphasizes discourse strategies Bedouins use, such as euphemisms and politeness, to refer to the deceased or to announce someone's death. The researchers collected 32 authentic expressions commonly used in death discourse. They examined and categorized them in light of the following sociopragmatic theories: politeness theory, Grice's maxims of conversation, and Austin's theory of speech acts. Seven strategies for using euphemisms in Bedouins' speech were elicited and analyzed in sections.

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Fomina, T. A., and T. V. Alieva. "X-PHEMISMS AS NON-LINEAR PHENOMENA." Philology at MGIMO 21, no. 2 (2020): 22–53. http://dx.doi.org/10.24833/2410-2423-2020-2-22-53.

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The present paper aims to define the status of x-phemisms as dynamic phenomena. A detailed analysis of the research data taken from English socio-political discourse presented in a range of English-language news sources, such as The Guardian, The Seattle Times, ABC News, The New York Times, English media discourse and dictionaries of Contemporary English has been carried out. The paper finds that x-phemisms are non-linear phenomena. Thus, when distinguishing between euphemisms, dyspemisms and orthopemisms one should take into consideration diachronic meaning change, the previous context, the c

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Smirnova, Anna Gennad'evna, and Inna Vladimirovna Pevneva. "To the question of studying anthropomorphic euphemia in modern media texts." Litera, no. 1 (January 2020): 179–87. http://dx.doi.org/10.25136/2409-8698.2020.1.32092.

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The topics that are forbidden or undesired for mentioning in public have always been present in human society. This led to the emergence of euphemisms in the language, which affects the new surge of interest among linguists towards studying the phenomenon of taboo, everything related to it that impact the relevance of this topic in the context of linguistic science. The subject of this research became the linguistic means assisting the creation of anthropomorphic euphemia. The study is conducted on the materials of modern media text, selected through the method of continuous sampling from the

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Вековищева, С. Н., and Г. Кожевников. "Associative Euphemisms in Texts with Religious Semantics and Their Interlingual Interpretation." Иностранные языки в высшей школе, no. 3(62) (February 7, 2023): 18–25. http://dx.doi.org/10.37724/rsu.2022.62.3.002.

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В различные исторические периоды в России возникала потребность манипулирования общественным мнением для формирования среди населения некого отношения к религии. В статье анализируются варианты передачи одного эпизода Евангелия на русский язык в разные исторические эпохи, а также эвфемизмы, занявшие определенное место в поэзии XIX–XX веков, интерес к которым трансформировался с изменением политической ситуации: идентифицируется модель их создания, выявляется степень семантического переосмысления. Объективность полученных результатов обеспечивают аутентичные материалы, комплексная методика (объ

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WANG, SHUOYING. "Lexemes vozrast (age) and vozrastnoy (age) as euphemisms in modern media discourse." Litera, no. 5 (May 2024): 107–14. http://dx.doi.org/10.25136/2409-8698.2024.5.70684.

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The object of this study is the lexemes vozrast and vozrastnoy; the subject of the study is the euphemistic uses of these lexemes and their semantic derivation in modern Russian and in media discourse. The author examines the definitions of lexemes in the main explanatory dictionaries of the Russian language, analyzing their semantic structure. The use of these lexemes in modern journalistic discourse as euphemisms is analyzed on the basis of the National Corpus of the Russian language. The corpus study confirms a significant number of euphemistic names of age in modern Russian, as well as the

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Balashova, Elena Yu, Alexander S. Belyaev, and Natalia V. Lazovskaya. "Linguistic features of American political correctness on the example of the implementation of the “People First” trend in modern English." Izvestiya of Saratov University. Philology. Journalism 22, no. 4 (2022): 392–96. http://dx.doi.org/10.18500/1817-7115-2022-22-4-392-396.

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Political correctness is one of the key values of the American society that characterizes the distinguishing features of the national mentality. The ideas of political correctness are quite vividly represented in American English at the lexical, syntactic and communicative levels. The authors attempt to study the language implementation of the “People First” trend that emerged in the United States in the early 1990s, using the example of transformations in the field of medical terminology. Eliminating discrimination against people with physical and mental disabilities, rejecting expressions ba

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Petryanina, Olga Valeryevna, and Elena Vladimirovna Revina. "Contextual euphemisms as a linguistic means of manipulative influence in texts of characteristics (based on the material of the German language)." Philology. Issues of Theory and Practice 17, no. 6 (2024): 1773–80. http://dx.doi.org/10.30853/phil20240254.

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The article is devoted to the study of euphemistic units, with the help of which the expression of a positive assessment in the texts of German characteristics from a previous job is achieved. The purpose of our study is to identify the euphemistic nature of individual words and phrases functioning in these texts, as well as the reasons for the appearance of a veiled nomination necessary for the formation of a hidden assessment of the utterance. The scientific novelty of the study lies in the fact that for the first time words and expressions found in characteristics are considered in terms of

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Dzherikh, Olena. "The Concept of Death in British Worldview: Verbal and Textual Manifestations." Fìlologìčnì traktati 15, no. 2 (2023): 53–58. http://dx.doi.org/10.21272/ftrk.2023.15(2)-6.

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Тhis article focuses on investigating DEATH as a concept in its verbal and textual manifestations to provide insights into its lexicographic and textual portrayals. The notion of death, being one of the fundamental aspects of human existence, belongs to the category of universal concepts that are of paramount importance in the linguistic domain of every society. The present study employs lexicographic sources and the British literature discourse of the 20th and 21st centuriesto analysethe definitions of the respective lexeme and its contextual usage.The results show that the core of DEATH is r

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Zabotkina, V. I., and E. M. Pozdnyakova. "COGNITIVE MECHANISMS OF MANIPULATIVE EUPHEMIZING." Voprosy Kognitivnoy Lingvistiki, no. 4 (2022): 55–64. http://dx.doi.org/10.20916/1812-3228-2022-4-55-64.

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The article discusses the cognitive mechanisms underlying the creation of manipulative euphemisms; it presents the essence of those cognitive tools that are used by the media to manipulate the recipients, consuming their content. The research tasks are: identification of the parameters enhancing the cognitive mechanism of reframing in relation to euphemisms; determining what part of the original meaning structure is inherited in a new creative meaning of the euphemism formation. The methods used are: conceptual analysis, frame analysis, analysis of socio-cultural interpretant, principle of dyn

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Olimjon Mukhidinovich, Jalilov. "Stylistic Classification of English Vocabulary." European Journal of Higher Education and Academic Advancement 1, no. 11 (2024): 7–11. https://doi.org/10.61796/ejheaa.v1i11.1034.

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Objective: By examining several vocabulary kinds (formal, informal, literary, and technical) and their effects on communication efficiency in a variety of contexts, audiences, and goals, this study seeks to understand the significance of stylistic classification in language use. Method: Using a mixed-method approach, the study examines how environmental, social, and cultural factors influence language choice by combining a participant survey, corpus-based analysis, and a literature review. Results: According to the study, literary vocabulary is especially useful for boosting emotional resonanc

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Filyasova, Yu. "Representation of English news headlines emotive connotations in Russian translations." Key Issues of Contemporary Linguistics, no. 4 (March 3, 2023): 87–101. https://doi.org/10.18384/2949-5075-2023-4-87-101.

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Aim. To study the thematic scope, emotiveness and techniques for translating connotational meanings of English news headlines into the Russian language.Methodology. The material was collected by means of random sampling of the news and the Russian translations, and analyzed with the help of the quantitative and semantic (contextual and componential) analysis.Results. Most frequent thematic areas of news coverage were identified, and the proportion of polar emotional meanings was calculated (negative 65% and positive 35%). The main strategies for translating emotive connotations of the English

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Hlukhovtseva, Iryna. "Phrasemics of Mykola Rudenko’s poetic works." Linguistics, no. 1 (42) (2020): 79–92. http://dx.doi.org/10.12958/2227-2631-2020-1-42-79-92.

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The article presents a general description of the phrasemicon of M. Rudenko, used in the poetry of the artist, clarifies its function and pragmatic intentions of the author. The subject of consideration were the poetic works of the artist, placed in the collection of Mykola Rudenko „Poetry” (Kyiv, 1991). The research introduces a descriptive method of studying linguistic phenomena with its procedures of semantic-stylistic and contextual-interpretive analysis. Phrases used in the poetic works of M. Rudenko complement and clarify the metaphorically expressed idea. It is no coincidence that the l

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Мызникова, Янина. "Substitute verbs and verbs-intensifiers in Middle Volga area as regional phenomena." Bulletin of the Donetsk National University. Series D: Philology and Psychology 5 (December 5, 2024): 83–93. https://doi.org/10.5281/zenodo.14283895.

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<strong><em> </em></strong>The paper deals with verbs that are characterized by incomplete, "flawed" semantics, and that are registered in the speech of the Ulyanovsk region residents. One of the groups of such verbs includes derivatives from the base of a demonstrative pronoun. These verbs substitute the corresponding full-fledged words. Their meaning depends on the context they are used in. Substitute verbs often function as euphemisms for obscene vocabulary and are actively used by residents of cities in Siberia, the Urals and the Volga region. Another group of verbs with weakened sema

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Leontovich, Olga A. "The dynamics of political correctness, inclusive language and freedom of speech." Russian Journal of Linguistics 25, no. 1 (2021): 194–220. http://dx.doi.org/10.22363/2687-0088-2021-25-1-194-220.

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The study aims to research the historical dynamics of the notions political correctness, inclusive language and freedom of speech, as well as to reveal the mechanisms and new tendencies of their realization in public discourse. The sources of practical material are represented by: a) 126 journal and Internet articles; b) 12 speeches of famous US and British politicians, scholars and celebrities reflecting the notions under study. The leading methods include critical discourse analysis, definition and contextual analyses. The research indicates that during its long and contradictory history, th

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Kopnina, Galina A., Natalya N. Koshkarova, and Alexander P. Skovorodnikov. "Language consequences of modern psychological and information warfare in Russian mass-media: problem definition." Russian Language Studies 19, no. 4 (2021): 383–400. http://dx.doi.org/10.22363/2618-8163-2021-19-4-383-400.

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The paper deals with the urgent and topical issue of political linguistics - the influence of information and psychological warfare on the Russian language. The aim of the paper is to describe the most frequent novices in the modern Russian language and speech which occur due to the domestic information and psychological warfare. The research was carried out on the basis of the mass-media texts, the traditional linguistic research methods were used (analysis and description, contextual and axiological analysis, etc.). As the result of the analysis the authors singled out both new and tradition

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Widya, Widya, and Erika Agustiana. "Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market." Journal of Pragmatics Research 5, no. 2 (2023): 280–303. http://dx.doi.org/10.18326/jopr.v5i2.280-303.

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Due to their content and ways of expression, several speech acts have the potential to threaten the participant's face during an interaction. Mitigating devices can be employed to reduce the harmful effects of these face-threatening acts (FTAs). In this study, the researchers focused on interactions between sellers and buyers in the traditional market in Bukittinggi, West Sumatera, which makes use of the colloquial Minangkabau language. This descriptive qualitative research was aimed at investigating the mitigation functions that exist in buying and selling interactions. In addition, it sought

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Furt, D. V. "TRANSLATION OF MODERN ENGLISH LAW TERMS." INTELLIGENCE. PERSONALITY. CIVILIZATION, no. 1 (20) (June 30, 2020): 35–40. http://dx.doi.org/10.33274/2079-4835-2020-20-1-35-40.

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Objective. The objective of the article is to consider features of translation of modern terms of law from English into Ukrainian; to analyze ways of translating the terms, namely: uninterrupted borrowing of the term, method of interpretation, transformational method and calculations. Methods. The main scientific results are obtained using a set of general scientific and special methods of research, namely: systematization and generalization, theoretical generalization, analysis and synthesis. Results. The article is devoted to peculiarities of translation of modern law terms from English into

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Nonye Caroline, Osuchukwu, and Ojukwu Chika Kate. "Euphemism and contextual beliefs in gender-related issues in Helon Habila’s Measuring Time." IKENGA International Journal of Institute of African Studies 23, no. 1 (2022): 1–25. http://dx.doi.org/10.53836/ijia/2022/23/1/003.

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This study examined how euphemism and contextual beliefs are deplored in discourse to characterise gender issues in Helon Habila’s Measuring Time in order to determine the contextual beliefs associated with such euphemistic expressions. Euphemism and contextual beliefs are essential in understanding the ways by which literary writers depict social issues through lexical and stylistic choices. The study adopts aspects of politeness theory, and the contextual beliefs (CBs) model. Excerpts from the novel that are related to widowhood/widowerhood experiences are subjected to lexical and discourse

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Aor, Terfa, and Moses Tsevenda. "Ephemisms as communication vehicle in the Tiv language and literature." African Social Science and Humanities Journal 3, no. 2 (2022): 45–56. http://dx.doi.org/10.57040/asshj.v3i2.168.

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The beauty of Tiv language and literature is achieved when communication or discourse is laced with euphemistic expressions. Euphemisms aid in turning impolite utterances into polite ones. This study, therefore, investigates the communicative potentials of euphemisms in the Tiv language and literature. The study discusses formations of euphemisms, classifies euphemisms and explores the effects of euphemisms. Connotative theory of meaning has been deployed in this study because the interpretation of euphemisms is contextually and connotatively loaded. Methodologically, the author used primary a

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Terfa, Aor, and Tsevenda Moses. "Euphemisms as communication vehicle in the Tiv language and literature." African Social Science and Humanities Journal (ASSHJ) 3, no. 2 (2022): 45–56. https://doi.org/10.5281/zenodo.6584262.

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The beauty of Tiv language and literature is achieved when communication or discourse is laced with euphemistic expressions. Euphemisms aid in turning impolite utterances into polite ones. This study, therefore, investigates the communicative potentials of euphemisms in the Tiv language and literature. The study discusses formations of euphemisms, classifies euphemisms and explores the effects of euphemisms. Connotative theory of meaning has been deployed in this study because the interpretation of euphemisms is contextually and connotatively loaded. Methodologically, the author used primary a

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ZUBKOVA, O. S., and S. A. LOGVINA. "Linguo-cultural specificity of euphemia: applied aspect." Issues of Applied Linguistics, no. 54 (2024): 31–62. http://dx.doi.org/10.25076/vpl.54.02.

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The article is devoted to the linguacultural aspects of Euphemia from the point of view of the representation of linguistic cultural universals in the mental lexicon of a native speaker, social factorization and target contextual dominance, as well as the audience factor. It is stated, that there are certain minimally adequate conditions demanded from a lexical unit to be called a euphemism and be successfully decoded in the process of communication: denotative amelioration, semantic contensivity, information traduction. The linguocultural analysis of Euphemia manifests its double nature – a u

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Oynotkinova, N. R. "Zoonyms Denoting the Squirrel Family in the Altai Language." NSU Vestnik. Series: Linguistics and Intercultural Communication 23, no. 1 (2025): 19–32. https://doi.org/10.25205/1818-7935-2025-23-1-19-32.

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The purpose of this article is to identify ethnocultural semantics of zoonyms denoting species of the squirrel family in the Altai language. In the analysis of lexical units, a comparative method was used, as well as methods of semantic, component and contextual analyses. The material for the analysis of zoonyms was extracted from dictionaries, folklore, literary texts, as well as from the Altai native speakers’ discourse. The novelty of the study lies in the consideration of the semantic and motivational features of zoolexemes denoting the squirrel family species as well as in identifying pri

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Rosyidah, Inayatur, Bisri Mustofa, Muhamad Rofik Fitrotulloh, and Efy S.Atanjuani. "Euphemism And Social Prejudice In The 2024 Presidential Debate: Anies’s Rhetoric Toward Prabowo." INJECT (Interdisciplinary Journal of Communication) 10, no. 1 (2025): 361–84. https://doi.org/10.18326/inject.v10i1.4349.

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This study aims to identify and analyze euphemistic expressions that reflect social prejudice in the 2024 Indonesian presidential debate, specifically those used by Anies Baswedan in reference to Prabowo Subianto. The study is significant in revealing how linguistic strategies are employed in political communication to deliver implicit yet ideologically charged criticism. Adopting a qualitative descriptive method within an ethnocommunicative framework, data were collected through passive participatory observation, note-taking, and documentation of debate recordings and transcripts. The data we

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Запольская, Алиса Александровна, and Марина Юрьевна Рябова. "Polycode expressive means in English advertising discourse." Tomsk state pedagogical university bulletin, no. 3(227) (May 26, 2023): 67–75. http://dx.doi.org/10.23951/1609-624x-2023-3-67-75.

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Описывается дискурс англоязычной рекламы для женской аудитории, тексты которой были распространены в 1930-е и 1940-е гг. Проанализирован арсенал экспрессивных языковых средств как вербальных, так и паралингвистических для оказания воздействия на женскую читательскую аудиторию с тем, чтобы усилить прагматический эффект текста о рекламируемом товаре. Материалом исследования послужили тексты британских и американских журналов для женщин на английском языке, представленные на сайтах архивных изданий (vintageadbrowser.com и др.), с использованием методов лингвистического описания, классификации, ли

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Исраилова, Л. Ю., та В. Р. Дутаев. "Вербальные средства выражения вежливости в английском языке". Environmental management issues 3, № 10 (2024): 50–61. https://doi.org/10.25726/e9261-2153-8492-e.

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Вежливость является фундаментальной составляющей коммуникации и играет ключевую роль в установлении и поддержании социальных отношений. В английском языке набор вербальных средств выражения вежливости чрезвычайно многообразен, что обуславливает необходимость их изучения. Основная цель данной работы – исследование структуры и функционирования вербальных средств выражения вежливости в английском языке с учетом культурных, социальных и коммуникативных факторов. Исследование основывается на анализе письменных и устных текстов на английском языке, а также на изучении научной литературы по лингвисти

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Ahmedova, Shafag F., and Nazim S. Ibadov. "DIPLOMATIC LANGUAGE EVOLUTION IN THE TEXTS OF INTERNATIONAL AGREEMENTS (based on Karabakh conflict settlement documents)." Alfred Nobel University Journal of Philology 1, no. 25 (2023): 144–65. http://dx.doi.org/10.32342/2523-4463-2023-1-25-11.

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The purpose of this work is to study diplomatic Russian language evolution, based on the analysis of documents on settlement of the Karabakh conflict and relations between neighboring countries. The objective of the study is to analyze the process of formation of modern vocabulary, features of morphology and syntax in Russian diplomatic language used in negotiation processes and in the preparation of diplomatic documents in the countries of the region in the period from the 18th to the 21st centuries. Since the negotiation processes and documents related to them, based on relations between Rus

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Paronyan, Shushanik, and Gevorg Barseghyan. "EUPHEMISTIC REPLACEMENT AS COMMUNICATIVE STRATEGY IN THE NEWS MEDIA." Armenian Folia Anglistika 19, no. 2 (28) (2023): 031–44. http://dx.doi.org/10.46991/afa/2023.19.2.031.

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In the modern era of mass media, news reports spread at an unprecedented speed, enabling people worldwide to get informed about current events. Despite the positive results of keeping media audience updated, in some complicated political situations, the ease at which news stories are formulated and made public may aggravate tension, harming the processes of political regulation or negotiation. In view of this, the use of unbiased and inoffensive language of news reporting is of paramount importance. Hence, the aim of the present research is to study the communicative strategy of mitigating mea

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Serdeha, Ruslan L. "METHODOLOGICAL PRINCIPLES OF DEVELOPING THE STRUCTURE OF A DICTIONARY ENTRY FOR A “DICTIONARY OF THE LANGUAGE OF ORAL FOLKLORE” (STABLE AND TEXTUAL AND FIGURATIVE UNITS)." Alfred Nobel University Journal of Philology 2, no. 26/1 (2023): 232–47. http://dx.doi.org/10.32342/2523-4463-2023-2-26/1-17.

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In Ukrainian linguistics, there is a need to develop methodological foundations and principles of lexicography of various linguistic facts present in the language of oral folk art. Folklore has always played an important role in preserving the identity of certain people. It contains the life experience of a certain ethnic group, accumulated during the life of many generations. Dictionaries have always been and will always be of great importance for the national progress and development of the national language, and the Dictionary of the Language Oral Folk Literature will contribute even more t

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Pfeiffer, Deirdre, and Xiaoqian Hu. "Deconstructing racial code words." Law & Society Review 58, no. 2 (2024): 294–328. http://dx.doi.org/10.1017/lsr.2024.19.

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AbstractRacism has become more covert in post-civil rights America. Yet, measures to combat it are hindered by inadequate general knowledge on what “colorblind” race talk says and does and what makes it effective. We deepen understanding of covert racism by investigating one type of discourse – racial code words, which are (1) indirect signifiers of racial or ethnic groups that contain (2) at least one positive or negative value judgment and (3) contextually implied or salient meanings. Through a thematic analysis of 734 racial code words from 97 scholarly texts, we develop an interpretive fra

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Nguyen, Viet Khoa. "UNVEILING TABOO TRANSLATIONS INTO VIETNAMESE: SUBTITLING STRATEGIES IN “THE SHAWSHANK REDEMPTION”." VNU Journal of Foreign Studies 40, no. 6 (2024): 29–48. https://doi.org/10.63023/2525-2445/jfs.ulis.5227.

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This study explores subtitling strategies employed in translating taboo words within the film The Shawshank Redemption into Vietnamese. Employing a mixed-methods approach involving both quantitative and qualitative analyses, the research systematically collects and categorizes taboo words in the film and evaluates the corresponding translation strategies employed in Vietnamese subtitles. Six strategies, including Taboo for Taboo, Omission, Euphemism, Direct translation, Substitution, and Translation by more general words, are identified. The predominant use of the Taboo for Taboo strategy is h

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Mandillah, Lucy. "Psycho-Linguistic Communication Strategies Employed by Second-Hand Clothing Vendors to Influence Consumer Buying Behaviour at Gikomba Market, Kenya." Journal of Linguistics, Literary and Communication Studies 4, no. 1 (2025): 1–10. https://doi.org/10.58721/jllcs.v4i1.913.

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Language plays a critical role in communication, shaping and being shaped by cognitive processes and contextual meaning. This study explores the psycho-linguistic communication strategies (PLCS) used by second-hand clothing (SHC) sellers/vendors at Gikomba Market in Nairobi, Kenya to influence buyer behaviour. Despite the growing popularity of SHC, research on language use in this sector remains scarce and inconclusive. This study examines how SHC sellers use language to engage and persuade customers in a competitive marketplace. The study seeks to identify the PLCS used by sellers, evaluate t

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