Journal articles on the topic 'Controlled drinking. Drinking of alcoholic beverages. Alcoholism'

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1

Males, Mike. "Should California Reconsider Its Legal Drinking Age?" Californian Journal of Health Promotion 6, no. 2 (December 1, 2008): 1–11. http://dx.doi.org/10.32398/cjhp.v6i2.1304.

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The recent call by 120 American college presidents for reassessment of the legal drinking age of 21 occurs as earlier studies prove to be increasingly limited and outdated. This study tests drinking age effects during the 1975-2005 period using Incidence Rate Ratio analysis of fatal traffic accident and violent death trends among persons ages 16-17, 18-20, and 21-24, as states with lower drinking ages at the time later raised their age limits to 21. Corresponding trends among ages 25-44 and in states that maintained constant drinking ages of 21 were used as control series. The 10 states that maintained “graduated drinking ages” of 18 for beer and/or wine displayed significantly lower violent death incidences among young people than did states with drinking ages for all alcoholic beverages of 18, 19, 20, or 21. This secondary data analysis suggests that California could reduce violent deaths, especially from homicides and motor vehicles, among 18-20-year-olds by approximately 9%, with similar benefits for 16-17- and 21-24-year-olds, if the legal drinking age for beer and wine was reduced to 18 and a controlled system of low-alcohol bars was initiated.
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2

Novoselova, E. N. "To the problem of excessive alcohol consumption in Russian families." Moscow State University Bulletin. Series 18. Sociology and Political Science 26, no. 4 (December 31, 2020): 142–60. http://dx.doi.org/10.24290/1029-3736-2020-26-4-142-160.

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The article is devoted to the analysis of alcoholism in Russian families. The author gives a brief excurse into the history of alcohol consumption, dispels the myth that the Russian people never controlled consumption of alcoholic beverages. The work, relying on the latest statistics, demonstrated that despite the emerging positive trends in this area, the level of alcohol consumption (especially strong alcohol) in Russia is still very high and significantly exceeds the conditionally safe norm indicated by the WHO experts. It negatively affects the life expectancy of the Russian population, especially among men of working age. However, if previously alcoholism was predominantly masculine, today this type of addiction is becoming gender-neutral and women drink on a par with men, which will inevitably lead to an increase in mortality from alcohol-related causes among them.Particular attention is paid to the problems of families facing the problem of alcoholism among one or several of their members. It is emphasized that children are the most vulnerable in this situation because of their dependence on adults — they are not able to change the situation and are forced to live in constant conflict, stress and ill-treatment. The author notes that the violence to which not only children, but also other family members are subjected to in alcoholic families, is far from rare and extremely dangerous.The paper addresses the issue of the influence of alcoholism of adult family members on children's health. Children of dependent parents are often born sick and lag behind in physical and mental development. This is further aggravated by upbringing in an atmosphere of alcoholism, which leads to the fact that the younger generation perceives excessive alcohol consumption as the norm, adopts the habits of parents and also become dependent. Children of drinking parents also experience many complexities of a personal and interpersonal nature and are prone to auto-aggressive behavior.In conclusion, the author addresses the problem of social orphanhood arising from alcohol abuse by parents, as well as its consequences.The empirical part of the work is based on data from the World Health Organization, the Federal State Statistics Service, the Public Opinion Foundation and the All-Russian Center for the Study of Public Opinion.The article will be of interest to specialists in the field of sociology of family and health, prevention of addictive behavior, rehabilitation of people with addictions, and students of relevant specialties.
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Jurič, Andreja, Andrija Fijačko, Lana Bakulić, Tanja Orešić, and Ines Gmajnički. "Evaluation of breath alcohol analysers by comparison of breath and blood alcohol concentrations." Archives of Industrial Hygiene and Toxicology 69, no. 1 (March 1, 2018): 69–76. http://dx.doi.org/10.2478/aiht-2018-69-3064.

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AbstractThe main goal of this study was to determine the reliability of hand-held breath alcohol analysers currently approved for roadside screening of traffic offenders. The first part of the study included a retrospective data analysis of 714 offence records collected in 2011. Blood alcohol concentrations (BAC) obtained from the offenders 0-303 min after the police had screened them for breath alcohol concentration (BrAC) were back-calculated (cBAC) to assess the accuracy of breathalyser screening. All participants were in the alcohol elimination phase, and our analyses did not reveal any significant differences between cBAC and BrAC. To verify our findings, we performed a controlled drinking study that involved 63 healthy volunteers who consumed alcoholic beverages to simulate real drinking conditions. Immediately after alcohol consumption, BrAC was determined with a Dräger breath alcohol analyser model 6810, and 29 participants gave blood and urine sample for concomitant BAC analysis one hour later. BAC and urine alcohol concentrations were determined with headspace gas chromatography. Again, we found no significant differences between BrAC and BAC. These results confirmed the high reliability of breath alcohol analysers for measuring BrAC as long as police officers perform the measurements according to the manufacturer’s instructions.
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Gil, Artyom, Sergey Savchuk, Svetlana Appolonova, Andrey Allenov, and Ruslan Khalfin. "AVAILABILITY OF NON-BEVERAGE ALCOHOLS IN RUSSIA IN 2015-2020: WERE CONTROL POLICIES IMPLEMENTED SINCE 2005 EFFECTIVE?" Journal of Law, Public Policies, and Human Sciences 2, no. 2 (April 20, 2021): 08–34. http://dx.doi.org/10.52571/jlpphs.v02.n02.pgi.08.2021.

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Consumption of non-beverage alcohol is an important aspect of hazardous drinking, impacting mortality from various causes of death. Since 2005, non-beverage alcohols in Russia have been the subject of active regulation to control their consumption for drinking. This study was purported to determine whether non-beverage alcohols were available in Russia in 2015–2020 to assess the effectiveness of implemented control policies. During the first wave of the survey between 2015 and 2017, 50 Russian cities of various sizes, types, and locations were surveyed. The second wave was conducted between 2018 and 2020 in 5 cities, which were surveyed during the first wave. Fieldworkers visited various retail outlets and purchased samples of non-beverage alcohols: spirituous liquids with an ethanol content of at least 60% by volume sold at a price of less than 45 roubles per bottle ($0.57, €0.49, £0.44). Up until 2016 various types of non-beverage alcohols known as consumed for drinking were available in retail. The availability of these alcohols differed between cities depending on the level of local enforcement of control regulations. The regulations enacted in response to the 2016 Irkutsk outbreak of mass alcohol poisonings, caused by the consumption of methanol containing fake bath additive “Hawthorn”, removed from the market several types of non-beverage alcohols, significantly reducing their availability since 2017. However, low-cost ethanol sources, such as medicinal tinctures, antiseptics, not denatured eau-de-colognes, remained available in 2017-2020, while new sorts of cheap non-beverage alcohols suitable for drinking were introduced to the market (antiseptics for veterinary use, anti-SARS-CoV-2 hand sanitizers). Illegal alcoholic beverages commonly produced from diverted pharmaceutical/medicinal ethanol were also available in retail networks selling non-beverage alcohols. Since 2005, policies implemented and especially those reinforced and newly enacted in 2017 and later in response to the 2016 Irkutsk outbreak, may have indeed reduced the physical availability of non-beverage alcohols. However, more decisive action is still required to prevent consumption of newly appearing and existing specific sorts of non-beverage alcohols and illegal alcoholic beverages, which are commonly produced from the licit or diverted from the legal market unrecorded illicit pharmaceutical/medicinal ethanol.
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5

Scholey, Andrew, Elizabeth Ayre, Ann-Kathrin Stock, Joris C. Verster, and Sarah Benson. "Effects of Rapid Recovery on Alcohol Hangover Severity: A Double-Blind, Placebo-Controlled, Randomized, Balanced Crossover Trial." Journal of Clinical Medicine 9, no. 7 (July 9, 2020): 2175. http://dx.doi.org/10.3390/jcm9072175.

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The aim of this study was to evaluate the efficacy of putative hangover treatment, Rapid Recovery, in mitigating alcohol hangover (AH) symptom severity. Using a double-blind, randomized, placebo-controlled, balanced crossover design, 20 participants attended the laboratory for two evenings of alcohol consumption, each followed by morning assessments of AH severity. Participants were administered Rapid Recovery and placebo on separate visits. In the first testing visit, participants self-administered alcoholic beverages of their choice, to a maximum of 1.3 g/kg alcohol. Drinking patterns were recorded and replicated in the second evening testing visit. In the morning visits, AH severity was assessed using questionnaires measuring AH symptom severity and sleep quality, computerized assessments of cognitive functioning as well as levels of blood biomarkers of liver function (gamma-glutamyl transferase (GGT)) and inflammation (high-sensitive C-reactive protein (hs-CRP)). There were no differences in the blood alcohol concentrations (BAC) obtained in the Rapid Recovery (mean = 0.096%) and placebo (mean = 0.097%) conditions. Participants reported significantly greater sleep problems in the Rapid Recovery compared to placebo condition, although this difference was no longer significant following Bonferroni’s correction. There were no other significant differences between Rapid Recovery and placebo. These data suggest that Rapid Recovery has no significant effect on alcohol hangover nor on associated biomarkers.
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Wongkongdech, Ranee, Souksathaphone Chanthamath, and Adisorn Wongkongdech. "Knowledge, attitude and prevention behavior related to HIV/AIDS among students of a college in Lao-PDR: a cross-sectional study." F1000Research 9 (March 11, 2020): 181. http://dx.doi.org/10.12688/f1000research.22306.1.

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Background: Inadequate knowledge, negative attitudes towards people living with HIV/AIDS and risky practices are related to the spread of HIV infection. This study aimed to explore and test associations between knowledge, attitude and AIDS prevention behavior among students in Kham Mouane Technical-Vocation College, Lao People’s Democratic Republic. Methods: A cross-sectional, self-report questionnaire study was conducted in May 2018. Pearson's Chi-squared test and binary logistic regression was used to test the association between variables. Results: Of 939 participants, it was found that: 61.6% were women; the mean age was 20.7 years (range 18-28 years); 40.2% lived in the college dormitory; >80% drank alcoholic beverages; 31.9% drank until slightly intoxicated; 13.7% drank until drunk; and the average drinking rate was 1-2 times a month (50%). Knowledge levels about the route of HIV transmission and how it can be controlled were poor. Misunderstood issues included: HIV transmission can be controlled by having a single partner and using condoms while having sex was correctly understood by only 22.8%; 72% incorrectly reported that HIV can be transmitted through a mosquito bite; and 48.2% believed incorrectly that drinking alcohol can disinfect HIV. Attitudes towards HIV were at a moderate level: the participants believed that infected persons should not reveal themselves in public, at work or college, and that requesting a boyfriend use a condom showed mistrust. HIV prevention practices were reported at a better level: reducing opportunity for sex by not cohabiting or staying privately with a lover and wearing condoms regularly during sexual intercourse, although more than 70% still drank alcohol when visiting nightclubs, associated with an increased likelihood of unprotected sex. Conclusions: Public and community stakeholders need to design HIV prevention classes suited to college environments to improve students’ knowledge, attitudes and risky behavior practices related to HIV.
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7

Köchling, Jöran, Berit Geis, Stefan Wirth, and Kai O. Hensel. "Grape or grain but never the twain? A randomized controlled multiarm matched-triplet crossover trial of beer and wine." American Journal of Clinical Nutrition 109, no. 2 (February 1, 2019): 345–52. http://dx.doi.org/10.1093/ajcn/nqy309.

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ABSTRACT Background Alcohol-induced hangover constitutes a significant, yet understudied, global hazard and a large socio-economic burden. Old folk wisdoms such as “Beer before wine and you'll feel fine; wine before beer and you'll feel queer” exist in many languages. However, whether these concepts in fact reduce hangover severity is unclear. Objectives The aim of this study was to investigate the influence of the combination and order of beer and wine consumption on hangover intensity. Methods In this multiarm, parallel randomized controlled matched-triplet crossover open-label interventional trial, participants were matched into triplets and randomly assigned according to age, gender, body composition, alcohol drinking habits, and hangover frequency. Study group 1 consumed beer up to a breath alcohol concentration (BrAC) ≥0.05% and then wine to BrAC ≥0.11% (vice versa for study group 2). Control group subjects consumed either only beer or only wine. On a second intervention day (crossover) ≥1 wk later, study-group subjects were switched to the opposite drinking order. Control-group subjects who drank only beer on the first intervention received only wine on the second study day (and vice versa). Primary endpoint was hangover severity assessed by Acute Hangover Scale rating on the day following each intervention. Secondary endpoints were factors associated with hangover intensity. Results Ninety participants aged 19–40 y (mean age 23.9), 50% female, were included (study group 1 n = 31, study group 2 n = 31, controls n = 28). Neither type nor order of consumed alcoholic beverages significantly affected hangover intensity (P > 0.05). Multivariate regression analyses revealed perceived drunkenness and vomiting as the strongest predictors for hangover intensity. Conclusions Our findings dispel the traditional myths “Grape or grain but never the twain” and “Beer before wine and you'll feel fine; wine before beer and you'll feel queer” regarding moderate-to-severe alcohol intoxication, whereas subjective signs of progressive intoxication were confirmed as accurate predictors of hangover severity. This trial was prospectively registered at the Witten/Herdecke University Ethics Committee as 140/2016 and retrospectively registered at the German Clinical Trials Register as DRKS00015285.
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8

Shaw, G. K., Seta Waller, Sine McDougall, Jennie Macgarvie, and Graham Dunn. "Alcoholism: a Follow-up Study of Participants in an Alcohol Treatment Programme." British Journal of Psychiatry 157, no. 2 (August 1990): 190–96. http://dx.doi.org/10.1192/bjp.157.2.190.

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One hundred and twelve alcoholic patients treated by an intensive one-month residential programme were followed up for one year. As a group, they were socially disadvantaged and highly dependent on alcohol. Outcome of treatment was assessed at six months and one year following discharge by multiple measures which included assessments of drinking behaviour, measurements of social stability, neuroticism and self-esteem, and self-ratings of satisfaction with important aspects of day-to-day living. During the first six months following treatment, 37% were abstinent or drinking in controlled fashion; during the second six months, 53% achieved this status. Improvement in drinking status was positively related to improvements in all other outcome variables.
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9

Hasanović, M., and I. Pajević. "Social, cultural and historical aspects of prevention of alcoholism in northeast bosnia and herzegovina." European Psychiatry 26, S2 (March 2011): 48. http://dx.doi.org/10.1016/s0924-9338(11)71759-x.

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IntroductionAlthough the harmful effects of alcohol have long been observed, organized social measures for the prevention of excessive consumption of alcoholic beverages were taken relatively late.AimTo present an historical overview of development of social, cultural aspects of alcoholism prevention in northeast Bosnia.MethodologyThe authors provide a historical overview of societal and professional institutions that fight against alcoholism in the area of northeast Bosnia and Herzegovina (BH) following the definition of the World Health Organization, that alcoholism is illness and alcoholic is a patient.ResultsTeetotaler societies in BH began with the establishment and work at the late 19th and early twentieth century. Through the period before World War II, between the two world wars, the national liberation struggle period from 1941 to 1945, and the post-war socialist enthusiasm to the last war from 1992 to 1995 there were different levels of organizing struggle against alcoholism with different impact on the development of mental health protection of alcoholics and their families. During the 1992–95 war, due to high trauma of veteran and civilian population, a number of posttraumatic effects appeared, which lead to people seeking release in self-medication by alcohol abuse, worsening the issues of alcoholism and its aftermaths.ConclusionAfter the tragic war 1992–95, many of the socio-political relations and the issue of functional organization of health is redefined, this resulted in search for new formulas of successful dealing with very serious drinking problem in the postwar situation in the region of Tuzla Canton (northeast Bosnia).
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10

HEATH, A. C., P. A. F. MADDEN, K. K. BUCHOLZ, S. H. DINWIDDIE, W. S. SLUTSKE, L. J. BIERUT, J. W. ROHRBAUGH, et al. "Genetic differences in alcohol sensitivity and the inheritance of alcoholism risk." Psychological Medicine 29, no. 5 (September 1999): 1069–81. http://dx.doi.org/10.1017/s0033291799008909.

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Background. Substantial evidence exists for an important genetic contribution to alcohol dependence risk in women and men. It has been suggested that genetically determined differences in alcohol sensitivity may represent one pathway by which an increase in alcohol dependence risk occurs.Methods. Telephone interview follow-up data were obtained on twins from male, female and unlike-sex twin pairs who had participated in an alcohol challenge study in 1979–81, as well as other pairs from the same Australian twin panel surveyed by mail in 1980–82.Results. At follow-up, alcohol challenge men did not differ from other male twins from the same age cohort on measures of lifetime psychopathology or drinking habits; but alcohol challenge women were on average heavier drinkers than other women. Acomposite alcohol sensitivity measure, combining subjective intoxication and increase in body-sway after alcohol challenge in 1979–81, exhibited high heritability (60%). Parental alcoholism history was weakly associated with decreased alcohol sensitivity in women, but not after adjustment for baseline drinking history, or in men. High alcohol sensitivity in men was associated with substantially reduced alcohol dependence risk (OR=0·05, 95% CI 0·01–0·39). Furthermore, significantly decreased (i.e. low) alcohol sensitivity was observed in non-alcoholic males whose MZ co-twin had a history of alcohol dependence, compared to other non-alcoholics. These associations remained significant in conservative analyses that controlled for respondents' alcohol consumption levels and alcohol problems in 1979–81.Conclusions. Men (but not women) at increased genetic risk of alcohol dependence (assessed by MZ co-twin's history of alcohol dependence) exhibited reduced alcohol sensitivity. Associations with parental alcoholism were inconsistent.
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Vasilevskaya, O. V., D. D. Safina, and I. V. Silant’eva. "Causes of non-effectiveness of secondary prophylaxis of ischemic stroke." Kazan medical journal 93, no. 5 (October 15, 2012): 744–48. http://dx.doi.org/10.17816/kmj1701.

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Aim. To study the aspects of prevention and risk factors of a recurrent ischemic stroke. Methods. 50 patients who suffered a recurrent ischemic stroke in the period from October 2010 to February 2011 participated in the study. Past medical history information was obtained according to a specially designed questionnaire. Information on the regularity of medication administration (antihypertensive, antithrombotic, lipid lowering), maintenance of a diet, and modes of physical activity was collected. Results. The main measure of prevention of thrombosis in patients after an ischemic stroke was acetylsalicylic acid, 11% of patients took it regularly. The patients did not use the modern and more effective drug clopidogrel. In the group of patients with a cardioembolic ischemic stroke the recommended anticoagulation therapy with warfarin was not conducted. 89% of the patients were compliant with antihypertensive medications before the development of a recurrent stroke, however only 15 (30%) patients took the drugs regularly under blood pressure control. The majority of patients (70%) at first administered the antihypertensive medications according to the prescription instructions, but then in accordance to well-being. None of the patients knew and controled their cholesterol level. Statin therapy was not conducted in any patient. The recommended hypolipidemic diet was maintained by 44% of patients, 25% of them - routinely. The number of smokers up to the recurrence of the ischemic stroke was 66%, of which only 15.2% reduced the number of cigarettes. 10% of patients stopped drinking alcohol, 34% - decreased its use, 22% did not change the level of alcohol consumption, 34% of patients noted that they did not consume alcoholic beverages. Only 44% of patients altered their physical activity, started going for a walk in the fresh air. A decrease in adherence to therapy after an average of 2 months after initiating treatment was established. A direct relationship between the quality of prophylaxis and the time of recurrent ischemic stroke occurrence was revealed according to the following parameters: normalization of the blood pressure levels, antithrombotic therapy, control of blood glucose levels, termination of smoking, cessation of alcohol abuse. Conclusion. The majority of the patients did not take the necessary measures for the prevention of ischemic stroke; organization of educational activities is necessary to raise awareness among the patients about this disease.
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Migranova, Elza V. "Alcohol in the Bashkirs’ value system." Samara Journal of Science 9, no. 3 (November 20, 2020): 239–44. http://dx.doi.org/10.17816/snv202093211.

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The paper touches upon such a relevant topic as alcohol in the Bashkirs value system. The history of alcohol in the life of a traditional Bashkir society shows that they were previously uncharacteristic of drinking strong alcoholic beverages; in addition, it was condemned by the public, elders, representatives of a religious cult, etc. Traditional Bashkir drinks were koumiss, buza, ayran, katyk, less commonly mead. The study conducted in 1913 on the spread of alcoholism among the rural population of the Ufa province showed that the population of the Mohammedan, including Bashkir, villages had practically no alcoholism. However, with the decomposition of the traditional social system of the Bashkirs, strengthening of commodity-money relations, development of capitalism and urban culture, the alcoholization of the Bashkir population intensified. This process also continued under the secular system; in the middle of the twentieth century alcohol abuse in certain circles was a legacy of the front-line subculture, as well as the introduction of Soviet civilian rituals into the life of the Bashkirs. The paper presents the results of an ethno sociological study conducted by us in 20182019 among the Bashkir population. It turned out that almost half of the respondents drink alcohol from time to time or during the holidays; more than 35% indicated that they did not drink at all. These data are almost identical to those obtained in a similar study conducted among the Bashkirs in the mid-1980s. The comparison of the materials obtained on the subject of this study in other Russian regions and in the whole country is also consistent with the data on the Bashkirs and shows that the problem of alcoholization of the Russian population is currently very acute. The materials that we received can be used for further research of the transformation processes of Bashkir society, for the preparation of practical recommendations for state authorities, scientific, educational institutions, public organizations, etc.
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Gardner, Lauren, Katrina Champion, Maree Teesson, Nicola Newton, Frances Kay-Lambkin, Cath Chapman, Louise Thornton, et al. "195The Health4Life Initiative: An eHealth intervention targeting multiple lifestyle risk behaviours among Australian adolescents." International Journal of Epidemiology 50, Supplement_1 (September 1, 2021). http://dx.doi.org/10.1093/ije/dyab168.212.

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Abstract Background Physical inactivity, poor diet, sedentary recreational screen time, poor sleep, alcohol use and smoking (the “Big 6”) are key lifestyle risk factors for chronic disease. The Big 6 typically emerge during adolescence, co-occur and continue into adulthood. To improve short- and long-term health, early and effective prevention is critical. Methods A cluster randomised controlled trial (ACTRN12619000431123) is being conducted in 71 schools across NSW, QLD and WA. Schools are randomised to the Health4life intervention or health education as usual. The intervention has three components: 1) An online, school-based program delivered to all Year 7 students; 2) An accompanying smartphone application (all students); 3) Booster content, delivered to at-risk students in Years 8 and 9. Students complete questionnaires on five occasions over three years. Results Preliminary analyses including 6716 students (49% female) indicated that 22% of participants met national guidelines for physical activity, 27% reported drinking 2+ cups of sugar-sweetened beverages/week, 3% had consumed a standard alcoholic drink in the prior 6 months, 2% had tried smoking, 86% engaged in excessive recreational screen time, and 32% had inadequate sleep. The final dataset will be analysed for the conference. Conclusions Many Australian adolescents are engaging in lifestyle behaviours that put them at risk of chronic disease. Effective and scalable preventive interventions that simultaneously target these behaviours are needed. Key messages This is the first trial of an eHealth intervention to concurrently target the Big 6 among adolescents. Health4Life has the potential to improve physical and mental health in adolescence and beyond.
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Chan, Queenie, Jeremiah Stamler, Ian Brown, Martha L. Daviglus, Linda Van Horn, Katsuyuki Miura, Liancheng Zhao, and Paul Elliott. "Abstract P055: Diet, Lifestyle And Blood Pressure of Non-alcohol Drinkers and Alcohol Drinkers in The Intermap Study." Circulation 125, suppl_10 (March 13, 2012). http://dx.doi.org/10.1161/circ.125.suppl_10.ap055.

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Background: Non-drinkers and alcohol drinkers differ in social and cultural traits, lifestyle habits (e.g., smoking, exercise, diet) and blood pressure (BP). Objective: Assess whether differences in lifestyle traits, particularly food intake, among non-alcohol drinkers, moderate and heavy alcohol drinkers account for higher BP of heavy drinkers. Methods: The INTERMAP Study is a cross-sectional epidemiologic investigation of 4,680 men and women ages 40–59 years from 17 population samples in China, Japan, United Kingdom and United States. With standardized quality-controlled methods, four 24-hour dietary recalls, 2 timed 24-hour urine collections, 8 BP measurements and questionnaire data were accrued. Data on lifetime alcohol use and daily alcohol consumption over the previous 7 days were obtained at two visits (14 days total). Results: Heavy alcohol drinkers (>26 g alcohol/day for men; >13 g alcohol/day for women) were more likely to be cigarette smokers, and had lower age-sex-sample adjusted mean body mass index (BMI) and higher adjusted total energy intake than moderate and non-alcohol drinkers (P<0.001). Heavy alcohol drinkers had mean systolic and diastolic BP higher by 3.2/2.1 mm Hg (P<0.001) compared to non/moderate drinkers adjusted for sex, population sample, age, years of education, cigarette smoking, physical activity, employment, marital status, family history of hypertension, cardiovascular disease and diabetes mellitus diagnosis, supplement intake, and special diet. With additional adjustment for BMI, the BP differences between non/moderate drinkers and heavy drinkers increased 8% to 3.5 mm Hg for systolic and 2.3 mm Hg for diastolic (P<0.001). Heavy drinkers had significantly lower intakes of pasta and rice, bread, cereals, milk, ice-cream, table spread, vegetable oil, fresh fruits, fruit juices, raw vegetables, cooked vegetables, sweet snacks and non-alcoholic beverages, and higher intakes of meat, fish, shellfish and nuts compared to non-drinkers and moderate drinkers. Of 17 foods with significantly different intakes between heavy drinkers and non/moderate drinkers had little or no influence on the higher BP of heavy drinkers (range from 0.00 to 0.16 mm Hg, 0 to 5% changes). With adjustment for possible confounders and multiple foods, the adjusted mean BP differences between non/moderate drinkers and heavy drinkers were 3.2 mm Hg for systolic (P<0.001) and 2.1 mm Hg for diastolic (P<0.001). Results were similar for men and women analysed separately. Conclusions: Differences in food intake did not account for the significantly higher BP among heavy drinkers suggesting that other lifestyle traits may operate, and/or that heavy drinking per se is the responsible trait.
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Mac Con Iomaire, Máirtín. "Coffee Culture in Dublin: A Brief History." M/C Journal 15, no. 2 (May 2, 2012). http://dx.doi.org/10.5204/mcj.456.

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IntroductionIn the year 2000, a group of likeminded individuals got together and convened the first annual World Barista Championship in Monte Carlo. With twelve competitors from around the globe, each competitor was judged by seven judges: one head judge who oversaw the process, two technical judges who assessed technical skills, and four sensory judges who evaluated the taste and appearance of the espresso drinks. Competitors had fifteen minutes to serve four espresso coffees, four cappuccino coffees, and four “signature” drinks that they had devised using one shot of espresso and other ingredients of their choice, but no alcohol. The competitors were also assessed on their overall barista skills, their creativity, and their ability to perform under pressure and impress the judges with their knowledge of coffee. This competition has grown to the extent that eleven years later, in 2011, 54 countries held national barista championships with the winner from each country competing for the highly coveted position of World Barista Champion. That year, Alejandro Mendez from El Salvador became the first world champion from a coffee producing nation. Champion baristas are more likely to come from coffee consuming countries than they are from coffee producing countries as countries that produce coffee seldom have a culture of espresso coffee consumption. While Ireland is not a coffee-producing nation, the Irish are the highest per capita consumers of tea in the world (Mac Con Iomaire, “Ireland”). Despite this, in 2008, Stephen Morrissey from Ireland overcame 50 other national champions to become the 2008 World Barista Champion (see, http://vimeo.com/2254130). Another Irish national champion, Colin Harmon, came fourth in this competition in both 2009 and 2010. This paper discusses the history and development of coffee and coffee houses in Dublin from the 17th century, charting how coffee culture in Dublin appeared, evolved, and stagnated before re-emerging at the beginning of the 21st century, with a remarkable win in the World Barista Championships. The historical links between coffeehouses and media—ranging from print media to electronic and social media—are discussed. In this, the coffee house acts as an informal public gathering space, what urban sociologist Ray Oldenburg calls a “third place,” neither work nor home. These “third places” provide anchors for community life and facilitate and foster broader, more creative interaction (Oldenburg). This paper will also show how competition from other “third places” such as clubs, hotels, restaurants, and bars have affected the vibrancy of coffee houses. Early Coffee Houses The first coffee house was established in Constantinople in 1554 (Tannahill 252; Huetz de Lemps 387). The first English coffee houses opened in Oxford in 1650 and in London in 1652. Coffee houses multiplied thereafter but, in 1676, when some London coffee houses became hotbeds for political protest, the city prosecutor decided to close them. The ban was soon lifted and between 1680 and 1730 Londoners discovered the pleasure of drinking coffee (Huetz de Lemps 388), although these coffee houses sold a number of hot drinks including tea and chocolate as well as coffee.The first French coffee houses opened in Marseille in 1671 and in Paris the following year. Coffee houses proliferated during the 18th century: by 1720 there were 380 public cafés in Paris and by the end of the century there were 600 (Huetz de Lemps 387). Café Procope opened in Paris in 1674 and, in the 18th century, became a literary salon with regular patrons: Voltaire, Rousseau, Diderot and Condorcet (Huetz de Lemps 387; Pitte 472). In England, coffee houses developed into exclusive clubs such as Crockford’s and the Reform, whilst elsewhere in Europe they evolved into what we identify as cafés, similar to the tea shops that would open in England in the late 19th century (Tannahill 252-53). Tea quickly displaced coffee in popularity in British coffee houses (Taylor 142). Pettigrew suggests two reasons why Great Britain became a tea-drinking nation while most of the rest of Europe took to coffee (48). The first was the power of the East India Company, chartered by Elizabeth I in 1600, which controlled the world’s biggest tea monopoly and promoted the beverage enthusiastically. The second was the difficulty England had in securing coffee from the Levant while at war with France at the end of the seventeenth century and again during the War of the Spanish Succession (1702-13). Tea also became the dominant beverage in Ireland and over a period of time became the staple beverage of the whole country. In 1835, Samuel Bewley and his son Charles dared to break the monopoly of The East India Company by importing over 2,000 chests of tea directly from Canton, China, to Ireland. His family would later become synonymous with the importation of coffee and with opening cafés in Ireland (see, Farmar for full history of the Bewley's and their activities). Ireland remains the highest per-capita consumer of tea in the world. Coffee houses have long been linked with social and political change (Kennedy, Politicks; Pincus). The notion that these new non-alcoholic drinks were responsible for the Enlightenment because people could now gather socially without getting drunk is rejected by Wheaton as frivolous, since there had always been alternatives to strong drink, and European civilisation had achieved much in the previous centuries (91). She comments additionally that cafés, as gathering places for dissenters, took over the role that taverns had long played. Pennell and Vickery support this argument adding that by offering a choice of drinks, and often sweets, at a fixed price and in a more civilized setting than most taverns provided, coffee houses and cafés were part of the rise of the modern restaurant. It is believed that, by 1700, the commercial provision of food and drink constituted the second largest occupational sector in London. Travellers’ accounts are full of descriptions of London taverns, pie shops, coffee, bun and chop houses, breakfast huts, and food hawkers (Pennell; Vickery). Dublin Coffee Houses and Later incarnations The earliest reference to coffee houses in Dublin is to the Cock Coffee House in Cook Street during the reign of Charles II (1660-85). Public dining or drinking establishments listed in the 1738 Dublin Directory include taverns, eating houses, chop houses, coffee houses, and one chocolate house in Fownes Court run by Peter Bardin (Hardiman and Kennedy 157). During the second half of the 17th century, Dublin’s merchant classes transferred allegiance from taverns to the newly fashionable coffee houses as places to conduct business. By 1698, the fashion had spread to country towns with coffee houses found in Cork, Limerick, Kilkenny, Clonmel, Wexford, and Galway, and slightly later in Belfast and Waterford in the 18th century. Maxwell lists some of Dublin’s leading coffee houses and taverns, noting their clientele: There were Lucas’s Coffee House, on Cork Hill (the scene of many duels), frequented by fashionable young men; the Phoenix, in Werburgh Street, where political dinners were held; Dick’s Coffee House, in Skinner’s Row, much patronized by literary men, for it was over a bookseller’s; the Eagle, in Eustace Street, where meetings of the Volunteers were held; the Old Sot’s Hole, near Essex Bridge, famous for its beefsteaks and ale; the Eagle Tavern, on Cork Hill, which was demolished at the same time as Lucas’s to make room for the Royal Exchange; and many others. (76) Many of the early taverns were situated around the Winetavern Street, Cook Street, and Fishamble Street area. (see Fig. 1) Taverns, and later coffee houses, became meeting places for gentlemen and centres for debate and the exchange of ideas. In 1706, Francis Dickson published the Flying Post newspaper at the Four Courts coffee house in Winetavern Street. The Bear Tavern (1725) and the Black Lyon (1735), where a Masonic Lodge assembled every Wednesday, were also located on this street (Gilbert v.1 160). Dick’s Coffee house was established in the late 17th century by bookseller and newspaper proprietor Richard Pue, and remained open until 1780 when the building was demolished. In 1740, Dick’s customers were described thus: Ye citizens, gentlemen, lawyers and squires,who summer and winter surround our great fires,ye quidnuncs! who frequently come into Pue’s,To live upon politicks, coffee, and news. (Gilbert v.1 174) There has long been an association between coffeehouses and publishing books, pamphlets and particularly newspapers. Other Dublin publishers and newspapermen who owned coffee houses included Richard Norris and Thomas Bacon. Until the 1850s, newspapers were burdened with a number of taxes: on the newsprint, a stamp duty, and on each advertisement. By 1865, these taxes had virtually disappeared, resulting in the appearance of 30 new newspapers in Ireland, 24 of them in Dublin. Most people read from copies which were available free of charge in taverns, clubs, and coffee houses (MacGiolla Phadraig). Coffee houses also kept copies of international newspapers. On 4 May 1706, Francis Dickson notes in the Dublin Intelligence that he held the Paris and London Gazettes, Leyden Gazette and Slip, the Paris and Hague Lettres à la Main, Daily Courant, Post-man, Flying Post, Post-script and Manuscripts in his coffeehouse in Winetavern Street (Kennedy, “Dublin”). Henry Berry’s analysis of shop signs in Dublin identifies 24 different coffee houses in Dublin, with the main clusters in Essex Street near the Custom’s House (Cocoa Tree, Bacon’s, Dempster’s, Dublin, Merchant’s, Norris’s, and Walsh’s) Cork Hill (Lucas’s, St Lawrence’s, and Solyman’s) Skinners’ Row (Bow’s’, Darby’s, and Dick’s) Christ Church Yard (Four Courts, and London) College Green (Jack’s, and Parliament) and Crampton Court (Exchange, and Little Dublin). (see Figure 1, below, for these clusters and the locations of other Dublin coffee houses.) The earliest to be referenced is the Cock Coffee House in Cook Street during the reign of Charles II (1660-85), with Solyman’s (1691), Bow’s (1692), and Patt’s on High Street (1699), all mentioned in print before the 18th century. The name of one, the Cocoa Tree, suggests that chocolate was also served in this coffee house. More evidence of the variety of beverages sold in coffee houses comes from Gilbert who notes that in 1730, one Dublin poet wrote of George Carterwright’s wife at The Custom House Coffee House on Essex Street: Her coffee’s fresh and fresh her tea,Sweet her cream, ptizan, and whea,her drams, of ev’ry sort, we findboth good and pleasant, in their kind. (v. 2 161) Figure 1: Map of Dublin indicating Coffee House clusters 1 = Sackville St.; 2 = Winetavern St.; 3 = Essex St.; 4 = Cork Hill; 5 = Skinner's Row; 6 = College Green.; 7 = Christ Church Yard; 8 = Crampton Court.; 9 = Cook St.; 10 = High St.; 11 = Eustace St.; 12 = Werburgh St.; 13 = Fishamble St.; 14 = Westmorland St.; 15 = South Great George's St.; 16 = Grafton St.; 17 = Kildare St.; 18 = Dame St.; 19 = Anglesea Row; 20 = Foster Place; 21 = Poolbeg St.; 22 = Fleet St.; 23 = Burgh Quay.A = Cafe de Paris, Lincoln Place; B = Red Bank Restaurant, D'Olier St.; C = Morrison's Hotel, Nassau St.; D = Shelbourne Hotel, St. Stephen's Green; E = Jury's Hotel, Dame St. Some coffee houses transformed into the gentlemen’s clubs that appeared in London, Paris and Dublin in the 17th century. These clubs originally met in coffee houses, then taverns, until later proprietary clubs became fashionable. Dublin anticipated London in club fashions with members of the Kildare Street Club (1782) and the Sackville Street Club (1794) owning the premises of their clubhouse, thus dispensing with the proprietor. The first London club to be owned by the members seems to be Arthur’s, founded in 1811 (McDowell 4) and this practice became widespread throughout the 19th century in both London and Dublin. The origin of one of Dublin’s most famous clubs, Daly’s Club, was a chocolate house opened by Patrick Daly in c.1762–65 in premises at 2–3 Dame Street (Brooke). It prospered sufficiently to commission its own granite-faced building on College Green between Anglesea Street and Foster Place which opened in 1789 (Liddy 51). Daly’s Club, “where half the land of Ireland has changed hands”, was renowned for the gambling that took place there (Montgomery 39). Daly’s sumptuous palace catered very well (and discreetly) for honourable Members of Parliament and rich “bucks” alike (Craig 222). The changing political and social landscape following the Act of Union led to Daly’s slow demise and its eventual closure in 1823 (Liddy 51). Coincidentally, the first Starbucks in Ireland opened in 2005 in the same location. Once gentlemen’s clubs had designated buildings where members could eat, drink, socialise, and stay overnight, taverns and coffee houses faced competition from the best Dublin hotels which also had coffee rooms “in which gentlemen could read papers, write letters, take coffee and wine in the evening—an exiguous substitute for a club” (McDowell 17). There were at least 15 establishments in Dublin city claiming to be hotels by 1789 (Corr 1) and their numbers grew in the 19th century, an expansion which was particularly influenced by the growth of railways. By 1790, Dublin’s public houses (“pubs”) outnumbered its coffee houses with Dublin boasting 1,300 (Rooney 132). Names like the Goose and Gridiron, Harp and Crown, Horseshoe and Magpie, and Hen and Chickens—fashionable during the 17th and 18th centuries in Ireland—hung on decorative signs for those who could not read. Throughout the 20th century, the public house provided the dominant “third place” in Irish society, and the drink of choice for itd predominantly male customers was a frothy pint of Guinness. Newspapers were available in public houses and many newspapermen had their own favourite hostelries such as Mulligan’s of Poolbeg Street; The Pearl, and The Palace on Fleet Street; and The White Horse Inn on Burgh Quay. Any coffee served in these establishments prior to the arrival of the new coffee culture in the 21st century was, however, of the powdered instant variety. Hotels / Restaurants with Coffee Rooms From the mid-19th century, the public dining landscape of Dublin changed in line with London and other large cities in the United Kingdom. Restaurants did appear gradually in the United Kingdom and research suggests that one possible reason for this growth from the 1860s onwards was the Refreshment Houses and Wine Licences Act (1860). The object of this act was to “reunite the business of eating and drinking”, thereby encouraging public sobriety (Mac Con Iomaire, “Emergence” v.2 95). Advertisements for Dublin restaurants appeared in The Irish Times from the 1860s. Thom’s Directory includes listings for Dining Rooms from the 1870s and Refreshment Rooms are listed from the 1880s. This pattern continued until 1909, when Thom’s Directory first includes a listing for “Restaurants and Tea Rooms”. Some of the establishments that advertised separate coffee rooms include Dublin’s first French restaurant, the Café de Paris, The Red Bank Restaurant, Morrison’s Hotel, Shelbourne Hotel, and Jury’s Hotel (see Fig. 1). The pattern of separate ladies’ coffee rooms emerged in Dublin and London during the latter half of the 19th century and mixed sex dining only became popular around the last decade of the 19th century, partly infuenced by Cesar Ritz and Auguste Escoffier (Mac Con Iomaire, “Public Dining”). Irish Cafés: From Bewley’s to Starbucks A number of cafés appeared at the beginning of the 20th century, most notably Robert Roberts and Bewley’s, both of which were owned by Quaker families. Ernest Bewley took over the running of the Bewley’s importation business in the 1890s and opened a number of Oriental Cafés; South Great Georges Street (1894), Westmoreland Street (1896), and what became the landmark Bewley’s Oriental Café in Grafton Street (1927). Drawing influence from the grand cafés of Paris and Vienna, oriental tearooms, and Egyptian architecture (inspired by the discovery in 1922 of Tutankhamen’s Tomb), the Grafton Street business brought a touch of the exotic into the newly formed Irish Free State. Bewley’s cafés became the haunt of many of Ireland’s leading literary figures, including Samuel Becket, Sean O’Casey, and James Joyce who mentioned the café in his book, Dubliners. A full history of Bewley’s is available (Farmar). It is important to note, however, that pots of tea were sold in equal measure to mugs of coffee in Bewley’s. The cafés changed over time from waitress- to self-service and a failure to adapt to changing fashions led to the business being sold, with only the flagship café in Grafton Street remaining open in a revised capacity. It was not until the beginning of the 21st century that a new wave of coffee house culture swept Ireland. This was based around speciality coffee beverages such as espressos, cappuccinos, lattés, macchiatos, and frappuccinnos. This new phenomenon coincided with the unprecedented growth in the Irish economy, during which Ireland became known as the “Celtic Tiger” (Murphy 3). One aspect of this period was a building boom and a subsequent growth in apartment living in the Dublin city centre. The American sitcom Friends and its fictional coffee house, “Central Perk,” may also have helped popularise the use of coffee houses as “third spaces” (Oldenberg) among young apartment dwellers in Dublin. This was also the era of the “dotcom boom” when many young entrepreneurs, software designers, webmasters, and stock market investors were using coffee houses as meeting places for business and also as ad hoc office spaces. This trend is very similar to the situation in the 17th and early 18th centuries where coffeehouses became known as sites for business dealings. Various theories explaining the growth of the new café culture have circulated, with reasons ranging from a growth in Eastern European migrants, anti-smoking legislation, returning sophisticated Irish emigrants, and increased affluence (Fenton). Dublin pubs, facing competition from the new coffee culture, began installing espresso coffee machines made by companies such as Gaggia to attract customers more interested in a good latté than a lager and it is within this context that Irish baristas gained such success in the World Barista competition. In 2001 the Georges Street branch of Bewley’s was taken over by a chain called Café, Bar, Deli specialising in serving good food at reasonable prices. Many ex-Bewley’s staff members subsequently opened their own businesses, roasting coffee and running cafés. Irish-owned coffee chains such as Java Republic, Insomnia, and O’Brien’s Sandwich Bars continued to thrive despite the competition from coffee chains Starbucks and Costa Café. Indeed, so successful was the handmade Irish sandwich and coffee business that, before the economic downturn affected its business, Irish franchise O’Brien’s operated in over 18 countries. The Café, Bar, Deli group had also begun to franchise its operations in 2008 when it too became a victim of the global economic downturn. With the growth of the Internet, many newspapers have experienced falling sales of their printed format and rising uptake of their electronic versions. Most Dublin coffee houses today provide wireless Internet connections so their customers can read not only the local newspapers online, but also others from all over the globe, similar to Francis Dickenson’s coffee house in Winetavern Street in the early 18th century. Dublin has become Europe’s Silicon Valley, housing the European headquarters for companies such as Google, Yahoo, Ebay, Paypal, and Facebook. There are currently plans to provide free wireless connectivity throughout Dublin’s city centre in order to promote e-commerce, however, some coffee houses shut off the wireless Internet in their establishments at certain times of the week in order to promote more social interaction to ensure that these “third places” remain “great good places” at the heart of the community (Oldenburg). Conclusion Ireland is not a country that is normally associated with a coffee culture but coffee houses have been part of the fabric of that country since they emerged in Dublin in the 17th century. These Dublin coffee houses prospered in the 18th century, and survived strong competition from clubs and hotels in the 19th century, and from restaurant and public houses into the 20th century. In 2008, when Stephen Morrissey won the coveted title of World Barista Champion, Ireland’s place as a coffee consuming country was re-established. The first decade of the 21st century witnessed a birth of a new espresso coffee culture, which shows no signs of weakening despite Ireland’s economic travails. References Berry, Henry F. “House and Shop Signs in Dublin in the Seventeenth and Eighteenth Centuries.” The Journal of the Royal Society of Antiquaries of Ireland 40.2 (1910): 81–98. Brooke, Raymond Frederick. Daly’s Club and the Kildare Street Club, Dublin. Dublin, 1930. Corr, Frank. Hotels in Ireland. Dublin: Jemma Publications, 1987. Craig, Maurice. Dublin 1660-1860. Dublin: Allen Figgis, 1980. Farmar, Tony. The Legendary, Lofty, Clattering Café. Dublin: A&A Farmar, 1988. Fenton, Ben. “Cafe Culture taking over in Dublin.” The Telegraph 2 Oct. 2006. 29 Apr. 2012 ‹http://www.telegraph.co.uk/news/uknews/1530308/cafe-culture-taking-over-in-Dublin.html›. Gilbert, John T. A History of the City of Dublin (3 vols.). Dublin: Gill and Macmillan, 1978. Girouard, Mark. Victorian Pubs. New Haven, Conn.: Yale UP, 1984. Hardiman, Nodlaig P., and Máire Kennedy. A Directory of Dublin for the Year 1738 Compiled from the Most Authentic of Sources. Dublin: Dublin Corporation Public Libraries, 2000. Huetz de Lemps, Alain. “Colonial Beverages and Consumption of Sugar.” Food: A Culinary History from Antiquity to the Present. Eds. Jean-Louis Flandrin and Massimo Montanari. New York: Columbia UP, 1999. 383–93. Kennedy, Máire. “Dublin Coffee Houses.” Ask About Ireland, 2011. 4 Apr. 2012 ‹http://www.askaboutireland.ie/reading-room/history-heritage/pages-in-history/dublin-coffee-houses›. ----- “‘Politicks, Coffee and News’: The Dublin Book Trade in the Eighteenth Century.” Dublin Historical Record LVIII.1 (2005): 76–85. Liddy, Pat. Temple Bar—Dublin: An Illustrated History. Dublin: Temple Bar Properties, 1992. Mac Con Iomaire, Máirtín. “The Emergence, Development, and Influence of French Haute Cuisine on Public Dining in Dublin Restaurants 1900-2000: An Oral History.” Ph.D. thesis, Dublin Institute of Technology, Dublin, 2009. 4 Apr. 2012 ‹http://arrow.dit.ie/tourdoc/12›. ----- “Ireland.” Food Cultures of the World Encylopedia. Ed. Ken Albala. Westport, CT: Greenwood Press, 2010. ----- “Public Dining in Dublin: The History and Evolution of Gastronomy and Commercial Dining 1700-1900.” International Journal of Contemporary Hospitality Management 24. Special Issue: The History of the Commercial Hospitality Industry from Classical Antiquity to the 19th Century (2012): forthcoming. MacGiolla Phadraig, Brian. “Dublin: One Hundred Years Ago.” Dublin Historical Record 23.2/3 (1969): 56–71. Maxwell, Constantia. Dublin under the Georges 1714–1830. Dublin: Gill & Macmillan, 1979. McDowell, R. B. Land & Learning: Two Irish Clubs. Dublin: The Lilliput P, 1993. Montgomery, K. L. “Old Dublin Clubs and Coffee-Houses.” New Ireland Review VI (1896): 39–44. Murphy, Antoine E. “The ‘Celtic Tiger’—An Analysis of Ireland’s Economic Growth Performance.” EUI Working Papers, 2000 29 Apr. 2012 ‹http://www.eui.eu/RSCAS/WP-Texts/00_16.pdf›. Oldenburg, Ray, ed. Celebrating the Third Place: Inspiring Stories About The “Great Good Places” At the Heart of Our Communities. New York: Marlowe & Company 2001. Pennell, Sarah. “‘Great Quantities of Gooseberry Pye and Baked Clod of Beef’: Victualling and Eating out in Early Modern London.” Londinopolis: Essays in the Cultural and Social History of Early Modern London. Eds. Paul Griffiths and Mark S. R. Jenner. Manchester: Manchester UP, 2000. 228–59. Pettigrew, Jane. A Social History of Tea. London: National Trust Enterprises, 2001. Pincus, Steve. “‘Coffee Politicians Does Create’: Coffeehouses and Restoration Political Culture.” The Journal of Modern History 67.4 (1995): 807–34. Pitte, Jean-Robert. “The Rise of the Restaurant.” Food: A Culinary History from Antiquity to the Present. Eds. Jean-Louis Flandrin and Massimo Montanari. New York: Columbia UP, 1999. 471–80. Rooney, Brendan, ed. A Time and a Place: Two Centuries of Irish Social Life. Dublin: National Gallery of Ireland, 2006. Tannahill, Reay. Food in History. St Albans, Herts.: Paladin, 1975. Taylor, Laurence. “Coffee: The Bottomless Cup.” The American Dimension: Cultural Myths and Social Realities. Eds. W. Arens and Susan P. Montague. Port Washington, N.Y.: Alfred Publishing, 1976. 14–48. Vickery, Amanda. Behind Closed Doors: At Home in Georgian England. New Haven: Yale UP, 2009. Wheaton, Barbara Ketcham. Savouring the Past: The French Kitchen and Table from 1300-1789. London: Chatto & Windus, Hogarth P, 1983. Williams, Anne. “Historical Attitudes to Women Eating in Restaurants.” Public Eating: Proceedings of the Oxford Symposium on Food and Cookery 1991. Ed. Harlan Walker. Totnes: Prospect Books, 1992. 311–14. World Barista, Championship. “History–World Barista Championship”. 2012. 02 Apr. 2012 ‹http://worldbaristachampionship.com2012›.AcknowledgementA warm thank you to Dr. Kevin Griffin for producing the map of Dublin for this article.
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16

Felton, Emma. "Eat, Drink and Be Civil: Sociability and the Cafe." M/C Journal 15, no. 2 (April 28, 2012). http://dx.doi.org/10.5204/mcj.463.

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Abstract:
Coffee changes people. Moreover, it changes the way they interact with their friends, their fellow citizens and their community. (Ellis 24) On my daily walk around the streets of my neighbourhood, I pass the footpath cafés that have become synonymous with the area. On this particular day, I take a less familiar route and notice a new, small café wedged between a candle shop and an industrial building. At one of the two footpath tables sit a couple with their young child, conveniently (for them) asleep in a stroller. One is reading the Saturday paper, and the other has her nose in a book—coffee, muffins, and newspapers are strewn across the table. I am struck by this tableau of domestic ease and comfort, precisely because it is so domestic and yet the couple and child, with all the accoutrements of a relaxed Saturday morning, are situated outside the spaces of the home. It brings to mind an elegant phrase of Robert Hughes’ about the types of spaces that cities need, where “solitudes may lie together” (cited in Miller 79). I could, of course, also have drawn my attention to other vignettes at the café—for example, people involved in animated or easy conversation—and this would support Hughes’ other dictum, that cities need places where “people can gather and engage in energetic discourse” (79), which is of course another way in which people inhabit and utilise the café. The ascendancy of the café is synonymous with the contemporary city and, as semi-public space, it supports either solitude—through anonymity—or sociability. “Having a coffee” is central to the experience of everyday life in cities, yet it is also an expression of intent that suggests more than simply drinking a café latte or a cappuccino at our favourite neighbourhood café. While coffee aficionados will go the extra distance for a good brew, the coffee transaction is typically more to do with meeting friends, colleagues or connecting with people beyond our personal and professional networks. And under the umbrella of these types of encounters sit a variety of affective, social and civil transactions. In cities characterised by increasing density and cultural difference, and as mobile populations move back and forth across the planet, how we forge and maintain relationships with each other is important for the development of cosmopolitan cultures and social cohesion. It is the contemporary café and its coffee culture that provides the space to support sociability and the negotiation of civil encounters. Sociability, Coffee, and the Café Café culture is emblematic of social and urban change, of the rise of food culture and industries, and “aesthetic” cultures. The proliferation of hospitality and entertainment industries in the form of cafés, bars, restaurants, and other semi-public spaces—such as art galleries—are the consumer-based social spaces in which new forms of sociability and attachment are being nurtured and sustained. It is hardly surprising that people seek out places to meet others—given the transformation in social and kinship relations wrought by social change, globalization and mobile populations—to find their genesis in the city. Despite the decline of familial relations, new social formation produced by conditions such as workforce mobility, flexible work arrangements, the rise of the so-called “creative class” and single person households are flourishing. There are now more single person households in Australia than in any other period, with 1.9 million people living alone in 2006. This figure is predicted to increase to 30.36 per cent of the population by 2026 (ABS). The rapid take-up of apartment living in Australian cities suggests both a desire and necessity for urban living along with its associated amenities, and as a result, more people are living out their lives in the public and semi-public spaces of cities. Maffesoli refers to restructured and emerging social relations as “tribes” which are types of “emotional communities” (after Weber) based upon the affective, life-affirming impulse of “being togetherness” rather than an outmoded, rationalised social structure. For Maffesoli, tribes have strong powers of inclusion and integration and people are connected by shared affinities or lifestyles. Their stamping ground is the city where they gather in its public and semi-public spaces, such as the café, where sociability is expressed through “the exchange of feelings, conversation” (13). In this context, the café facilitates a mode of interaction that is both emotional and rational: while there might be a reason for meeting up, it is frequently driven by a desire for communication that is underpinned by the affective dimension. As a common ritualistic behaviour, “meeting for coffee” facilitates encounters not only with those known to us, but also among relationships that are provisional and contingent. It is among those less familiar that the café is useful as a space for engaging and practicing civil discourse (after Habermas) and where encounters with strangers might be comfortably negotiated. The café’s social codes facilitate the negotiation of less familiar relationships, promoting a sociability that is not as easy to navigate in other spaces of the city. The gesture of “having coffee” is hospitable, and the café’s neutrality as a meeting place is predicated on its function as transitional or liminal space; it is neither domestic, work, nor wholly public space. Its liminality removes inhabitants from the potentially anxious intimacy of the home and offers protection from the unknown of public space. Moreover, the café’s “safety” is further reinforced because it is regulated temporally by its central function as a place of food and beverage consumption: it provides a finite certitude to meetings, with the length of encounter largely being determined by the time it takes to consume a coffee or snack. In this way, the possible complexity or ambiguity associated with meetings with strangers in the more intimate spaces of the home is avoided, and meeting in a café may relieve the onus and anxiety that can be associated with entertaining. Café culture is not a new phenomenon, though its current manifestation differs from its antecedent, the sixteenth-century coffee house. Both the modern café and the coffee house are notable as places of intense sociability where people from all walks of life mingle (Ellis 2004). The diverse clientele of the coffee house is recorded extensively in the diaries of Samuel Pepys and unlike other social institutions of the time, was defined by its inclusivity of men from all walks of life (Ellis 59). Similarly, the espresso bars of the 1950s that appeared in Europe, North America and to a lesser extent Australia became known for their mix of customers from a range of classes, races and cultures, and for the inclusion of women as their patrons (Ellis 233). The wide assortment of people who patronised these espresso bars was noted in Architectural Digest magazine which claimed the new coffee bars as “the greatest social revolution since the launderette in 1954” (Ellis 234). Contemporary café culture continues this egalitarian tradition, with the café assuming importance as a place in which reconfigured social relationships are fostered and maintained. In Australia, the café has replaced the institution of the public house or hotel—the “pub” in Australia—as the traditional meeting place of cultural significance. Not everyone felt at home, or indeed was welcomed in the pub, despite its mythology as a place that was emblematic of “the Australian way of life”. Women, children and “others” who may have felt or may have been legally excluded from the pub are the new beneficiaries of the café’s inclusivity. The social organisation of the pub revolved around the interests of masculine relationships and culture (Fiske et al.) and until the late 1970s, women were excluded by legislation from its public bars. There are many other socio-cultural reasons why women were uncomfortable in the pub, even once legislation was removed. By comparison, the café, despite the bourgeois associations in some of its manifestations, is more democratic space than the pub and this rests to some extent on a greater emphasis placed on disciplined conduct of its patrons. The consumption of alcohol in hotels, combined with a cultural tolerance of excess and with alcohol’s effect of loosening inhibitions, also encourages the loosening of socially acceptable forms of conduct. A wider range of behaviour is tolerated and sanctioned which can present problems for women in particular. The negotiation of gendered relationships in the pub is, therefore, typically of more concern to women than men. In spite of its egalitarianism, and the diversity of patrons welcomed, the café, as a social space, is governed by a set of rules that communicate meaning about who belongs, who doesn’t and how people should behave. The social codes inscribed into café culture contribute to the production and reproduction of different social groups (Bourdieu and Lefebvre) and are reinforced by the café’s choice of aesthetics. Bourdieu’s concept of cultural capital accounts for the acquisition of cultural competencies and explains why some people feel comfortable in certain spaces while others feel excluded. Knowledge and skills required in social spaces express both subtle and sometimes not so subtle hierarchies of power and ownership, cutting across gender, ethnic and class divisions. Yet despite this, the relatively low cost of obtaining entry into the café—through the purchase of a drink—gives it greater accessibility than a pub, restaurant, or any other consumer site that is central to sociability and place attachment. In cities characterised by an intensity of change and movement, the café also enables a negotiation of place attachment. A sense of place connectedness, through habitual and regular usage, facilitates social meaning and belonging. People become “regulars” at cafés, patronising one over another, getting to know the staff and perhaps other patrons. The semiotics of the café, its ambience, decor, type of food and drink it sells, all contribute to the kind of fit that helps anchors it in a place. A proliferation of café styles offers scope for individual and collective affinities. While some adopt the latest trends in interior design, others appeal to a differentiated clientele through more varied approaches to design. Critiques of urban café culture, which see it as serving the interests of taste-based bourgeois patterns of consumption, often overlook the diversity of café styles that appeal to, and serve a wide range of, demographic groups. Café styles vary across a design continuum from fashionable minimalist décor, homey, grungy, sophisticated, traditional, corporate (McDonalds and Starbucks) or simply plain with little attention to current décor trends. The growth of café culture is a significant feature of gentrified inner city areas in cities across the world. In Brisbane’s Fortitude Valley in Australia, an inner-city youth entertainment precinct, many cafés have adopted a downmarket or “grunge” aesthetic, appealing to the area’s youth clientele and other marginal groups. Here, décor can suggest a cavalier disregard for bourgeois taste: shabby décor with mismatching tables and chairs and posters and graffiti plastered over windows and walls. Ironically, the community service organisation Mission Australia saw the need to provide for its community in this area; the marginalised, disadvantaged, and disengaged original inhabitants of this gentrified area, and opened a no-frills Café One to cater for them. Civility, Coffee, and the Café One of the distinctive features of cities is that they are places where “we meet with the other” (Barthes 96), and this is in contrast to life in provincial towns and villages where people and families could be known for generations. For the last two decades or so, cities across the world have been undergoing a period of accelerated change, including the rise of Asian mega-cities—and now, for the first time in history, the majority of the world’s population is urban based. Alongside this development is the movement of people across the world, for work, study, travel or fleeing from conflict and persecution. If Barthes’s statement was apt in the 1980s, it is ever more so now, nearly thirty years later. How strangers live together in cities of unprecedented scale and density raises important questions around social cohesion and the civil life of cities. As well as offering spaces that support a growth in urban sociability, the exponential rise of café culture can be seen as an important factor in the production of urban civilities. Reciprocity is central here, and it is the café’s function as a place of hospitality that adds another dimension to its role in the cultivation of civility and sociability. Café culture requires the acquisition of competencies associated with etiquette and manners that are based upon on notions of hospitality. The protocol required for ordering food and drink and for eating and drinking with others encourages certain types of behaviour such as courtesy, patience, restraint, and tolerance by all participants, including the café staff. The serving of food and drink in a semi-public space in exchange for money is more than a commercial transaction, it also demands the language and behaviour of civility. Conduct such as not talking too loudly, not eavesdropping on others’ conversations, knowing where to look and what to hear, are considered necessary competencies when thrust into close proximity with strangers. More intimately, the techniques of conversation—of listening, responding and sharing information—are practised in the café. It can be instructive to reprise Habermas’s concept of the public sphere (1962) in order to consider how semi-public places such as the café contribute to support the civil life of a city. Habermas’s analysis, grounded in the eighteenth-century city, charted how the coffee house or salon was instrumental to the development of a civilised discourse which contributed to the development of the public sphere across Europe. While a set of political and social structures operating at the time paved the way for the advent of democracy, critical discussion and rational argument was also vital. In other words, democratic values underpin civil discourse and the parallel here is that the space the café provides for civil interaction, particularly in cities marked by cultural and other difference, is unique among public amenities on offer in the city. The “bourgeois public sphere” for Habermas is based on the development of a social mode of interaction which became normative through socio-structural transformation during this period, and the coffee house or salon was a place that enabled a particular form of sociability and communication style. For Habermas, meeting places such as the urban-based coffee house were the heart of sociability, where conversational rules based on reasoned exchange were established; the cultivation of conversation was aimed at the dialogical egalitarian. Habermas’s bourgeois public sphere is essentially and potentially a political one, “conceived […] as the sphere of private people come together as a public” (Johnson 27). It refers to a realm of social life in which something approaching public opinion can be found. I am not claiming that the contemporary café might be the site of political dialogue and civic activism of the type that Habermas suggests. Rather, what is useful here is a recognition that the café facilitates a mode of interaction similar to the one proposed by Habermas—a mode of interaction which has the potential to be distinguished by its “open and inclusive character” (Johnson 22). The expectation of a “patient, willing comprehension of sympathetic fellows” (Johnson 23) refers to the cultivation of the art of conversation based on a reciprocity and is one that requires empathetic listening as well as dialogue. Because the café is a venue where people meet with less familiar others, the practice and techniques of conversation assumes particular significance, borne out in Habermas’s and Ellis’s historical research into café culture. Both scholars attribute the establishment of coffee houses in London to the development of social discourse and urban networking which helped set the ground for conversational rules and exchange and worked towards a democratic culture. In this context, values were challenged and differences revealed but the continued practice of conversation enabled the negotiation of such social diversity. Demonstrations of civility and generosity are straightforward in the café because of its established codes of conduct in an environment focussed upon hospitality. Paying for another’s drink, although not a great expense is a simple gesture of hospitality: “meeting for coffee” has become part of the lingua franca of workplace and business culture and relationships and is weighted with meaning. As cities grow in density, complexity and cultural diversity, citizens are adapting with new techniques of urban living. At a broad level, the café can be seen as supporting the growth in networks of sociability and facilitating the negotiation of civil discourse and behaviour. In the café, to act as a competent citizen, one must demonstrate the ability to be polite, restrained, considerate and civil—that is, to act in accordance with the social situation. This involves an element of self-control and discipline and requires social standards and expectations to become self-monitored and controlled. To be perceived as acting in accordance with the needs of certain social situations, participants bend, limit and regulate their behaviour and affects. In sum, the widespread take up of café culture, based on hospitality and reciprocity, encourages a mode of interaction that has implications for the development of a social and civic ethic. References Australian Bureau of Statistics. "1301.0–Year Book Australia." 2009. 31 Jan. 2012 ‹http://abs.gov.au/AUSSTATS/abs@.nsf/0/916F96F929978825CA25773700169C65?opendocument› Barthes, Roland. Empire of Signs. New York: Hill and Wang, 1982. Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Trans. Richard Nice. London: Routledge & Kegan Paul, 1984. Ellis, Markum. The Coffee House: A Cultural History. London: Weidenfeld and Nicolson, 2004. Fiske, J., B. Hodge, and G. Turner, eds. Myths of Oz: Reading Australian Popular Culture. Sydney: Allen & Unwin, 1987. Habermas, Jurgen. The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. Cambridge: Polity Press, 1962. -----. The Theory of Communicative Action. Trans. T. McCarthy. Boston: Beacon Press, 1984. Johnson, Pauline. Habermas: Rescuing the Public Sphere. London: Routledge, 2006. Lefebvre, Henri. The Production of Space. Oxford: Basil Blackwell, 1991. Maffesoli, Michel. Time of the Tribes: The Decline of Individualism in Mass Society. Trans. D. Smith. London: Sage, 1996. Miller, George. “A City that Works.” Sydney Papers Spring (2001): 77–79.
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Almila, Anna-Mari. "Fabricating Effervescence." M/C Journal 24, no. 1 (March 15, 2021). http://dx.doi.org/10.5204/mcj.2741.

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Abstract:
Introduction In November 2020, upon learning that the company’s Covid-19 vaccine trial had been successful, the head of Pfizer’s Vaccine Research and Development, Kathrin Jansen, celebrated with champagne – “some really good stuff” (Cohen). Bubbles seem to go naturally with celebration, and champagne is fundamentally associated with bubbles. Yet, until the late-seventeenth century, champagne was a still wine, and it only reached the familiar levels of bubbliness in the late-nineteenth century (Harding). During this period and on into the early twentieth century, “champagne” was in many ways created, defined, and defended. A “champagne bubble” was created, within which the “nature” of champagne was contested and constructed. Champagne today is the result of hundreds of years of labour by many sorts of bubble-makers: those who make the bubbly drink, and those who construct, maintain, and defend the champagne bubble. In this article, I explore some elements of the champagne bubble, in order to understand both its fragility and rigidity over the years and today. Creating the Champagne Bubble – the Labour of Centuries It is difficult to separate the physical from the mythical as regards champagne. Therefore the categorisations below are always overlapping, and embedded in legal, political, economic, and socio-cultural factors. Just as assemblage – the mixing of wine from different grapes – is an essential element of champagne wine, the champagne bubble may be called heterogeneous assemblage. Indeed, the champagne bubble, as we will see below, is a myriad of different sorts of bubbles, such as terroir, appellation, myth and brand. And just as any assemblage, its heterogeneous elements exist and operate in relation to each other. Therefore the “champagne bubble” discussed here is both one and many, all of its elements fundamentally interconnected, constituting that “one” known as “champagne”. It is not my intention to be comprehensive of all the elements, historical and contemporary. Indeed, that would not be possible within such a short article. Instead, I seek to demonstrate some of the complexity of the champagne bubble, noting the elaborate labour that has gone into its creation. The Physical Champagne and Champagne – from Soil to Bubbles Champagne means both a legally protected geographical area (Champagne), and the wine (here: champagne) produced in this area from grapes defined as acceptable: most importantly pinot noir, pinot meunier (“black” grapes), and chardonnay (“white” grape). The method of production, too, is regulated and legally protected: méthode champenoise. Although the same method is used in numerous locations, these must be called something different: metodo classico (Italy), método tradicional (Spain), Methode Cap Classique (South Africa). The geographical area of Champagne was first legally defined in 1908, when it only included the areas of Marne and Aisne, leaving out, most importantly, the area of Aube. This decision led to severe unrest and riots, as the Aube vignerons revolted in 1911, forcing the inclusion of “zone 2”: Aube, Haute-Marne, and Seine-et-Marne (Guy). Behind these regulations was a surge in fraudulent production in the early twentieth century, as well as falling wine prices resulting from increasing supply of cheap wines (Colman 18). These first appellations d’origine had many consequences – they proved financially beneficial for the “zone 1”, but less so for the “zone 2”. When both these areas were brought under the same appellation in 1927, the financial benefits were more limited – but this may have been due to the Great Depression triggered in 1929 (Haeck et al.). It is a long-standing belief that the soil and climate of Champagne are key contributors to the quality of champagne wines, said to be due to “conditions … most suitable for making this type of wine” (Simon 11). Already in the end of the nineteenth century, the editor of Vigneron champenois attributed champagne’s quality to “a fortunate combination of … chalky soil … [and] unrivalled exposure [to the sun]” (Guy 119) among other things. Factors such as soil and climate, commonly included in and expressed through the idea of terroir, undoubtedly influence grapes and wines made thereof, but the extent remains unproven. Indeed, terroir itself is a very contested concept (Teil; Inglis and Almila). It is also the case that climate change has had, and will continue to have, devastating effects on wine production in many areas, while benefiting others. The highly successful English sparkling wine production, drawing upon know-how from the Champagne area, has been enabled by the warming climate (Inglis), while Champagne itself is at risk of becoming too hot (Robinson). Champagne is made through a process more complicated than most wines. I present here the bare bones of it, to illustrate the many challenges that had to be overcome to enable its production in the scale we see today. Freshly picked grapes are first pressed and the juice is fermented. Grape juice contains natural yeasts and therefore will ferment spontaneously, but fermentation can also be started with artificial yeasts. In fermentation, alcohol and carbon dioxide (CO2) are formed, but the latter usually escapes the liquid. The secret of champagne is its second fermentation, which happens in bottles, after wines from different grapes and/or vineyards have been blended for desired characteristics (assemblage). For the second fermentation, yeast and sugar are added. As the fermentation happens inside a bottle, the CO2 that is created does not escape, but dissolves into the wine. The average pressure inside a champagne bottle in serving temperature is around 5 bar – 5 times the pressure outside the bottle (Liger-Belair et al.). The obvious challenge this method poses has to do with managing the pressure. Exploding bottles used to be a common problem, and the manner of sealing bottles was not very developed, either. Seventeenth-century developments in bottle-making, and using corks to seal bottles, enabled sparkling wines to be produced in the first place (Leszczyńska; Phillips 137). Still today, champagne comes in heavy-bottomed bottles, sealed with characteristically shaped cork, which is secured with a wire cage known as muselet. Scientific innovations, such as calculating the ideal amount of sugar for the second fermentation in 1836, also helped to control the amount of gas formed during the second fermentation, thus making the behaviour of the wine more predictable (Leszczyńska 265). Champagne is characteristically a “manufactured” wine, as it involves several steps of interference, from assemblage to dosage – sugar added for flavour to most champagnes after the second fermentation (although there are also zero dosage champagnes). This lends champagne particularly suitable for branding, as it is possible to make the wine taste the same year after year, harvest after harvest, and thus create a distinctive and recognisable house style. It is also possible to make champagnes for different tastes. During the nineteenth century, champagnes of different dosage were made for different markets – the driest for the British, the sweetest for the Russians (Harding). Bubbles are probably the most striking characteristic of champagne, and they are enabled by the complicated factors described above. But they are also formed when the champagne is poured in a glass. Natural impurities on the surface of the glass provide channels through which the gas pockets trapped in the wine can release themselves, forming strains of rising bubbles (Liger-Belair et al.). Champagne glasses have for centuries differed from other wine glasses, often for aesthetic reasons (Harding). The bubbles seem to do more than give people aesthetic pleasure and sensory experiences. It is often claimed that champagne makes you drunk faster than other drinks would, and there is, indeed, some (limited) research showing that this may well be the case (Roberts and Robinson; Ridout et al.). The Mythical Champagne – from Dom Pérignon to Modern Wonders Just as the bubbles in a champagne glass are influenced by numerous forces, so the metaphorical champagne bubble is subject to complex influences. Myth-creation is one of the most significant of these. The origin of champagne as sparkling wine is embedded in the myth of Dom Pérignon of Hautvillers monastery (1638–1715), who according to the legend would have accidentally developed the bubbles, and then enthusiastically exclaimed “I am drinking the stars!” (Phillips 138). In reality, bubbles are a natural phenomenon provoked by winter temperatures deactivating the fermenting yeasts, and spring again reactivating them. The myth of Dom Pérignon was first established in the nineteenth century and quickly embraced by the champagne industry. In 1937, Moët et Chandon launched a premium champagne called Dom Pérignon, which enjoys high reputation until this day (Phillips). The champagne industry has been active in managing associations connected with champagne since the nineteenth century. Sparkling champagnes had already enjoyed fashionability in the later seventeenth and early eighteenth century, both in the French Court, and amongst the British higher classes. In the second half of the nineteenth century, champagne found ever increasing markets abroad, and the clientele was not aristocratic anymore. Before the 1860s, champagne’s association was with high status celebration, as well as sexual activity and seduction (Harding; Rokka). As the century went on, and champagne sales radically increased, associations with “modernity” were added: “hot-air balloons, towering steamships, transcontinental trains, cars, sports, and other ‘modern’ wonders were often featured in quickly proliferating champagne advertising” (Rokka 280). During this time, champagne grew both drier and more sparkling, following consumer tastes (Harding). Champagne’s most important markets in later nineteenth century included the UK, where the growing middle classes consumed champagne for both celebration and hospitality (Harding), the US, where (upper) middle-class women were served champagne in new kinds of consumer environments (Smith; Remus), and Russia, where the upper classes enjoyed sweeter champagne – until the Revolution (Phillips 296). The champagne industry quickly embraced the new middle classes in possession of increasing wealth, as well as new methods of advertising and marketing. What is remarkable is that they managed to integrate enormously varied cultural thematics and still retain associations with aristocracy and luxury, while producing and selling wine in industrial scale (Harding; Rokka). This is still true today: champagne retains a reputation of prestige, despite large-scale branding, production, and marketing. Maintaining and Defending the Bubble: Formulas, Rappers, and the Absolutely Fabulous Tipplers The falling wine prices and increasing counterfeit wines coincided with Europe’s phylloxera crisis – the pest accidentally brought over from North America that almost wiped out all Europe’s vineyards. The pest moved through Champagne in the 1890s, killing vines and devastating vignerons (Campbell). The Syndicat du Commerce des vins de Champagne had already been formed in 1882 (Rokka 280). Now unions were formed to fight phylloxera, such as the Association Viticole Champenoise in 1898. The 1904 Fédération Syndicale des Vignerons was formed to lobby the government to protect the name of Champagne (Leszczyńska 266) – successfully, as we have seen above. The financial benefits from appellations were certainly welcome, but short-lived. World War I treated Champagne harshly, with battle lines stuck through the area for years (Guy 187). The battle went on also in the lobbying front. In 1935, a new appellation regime was brought into law, which came to be the basis for all European systems, and the Comité National des appellations d'origine (CNAO) was founded (Colman 1922). Champagne’s protection became increasingly international, and continues to be so today under EU law and trade deals (European Commission). The post-war recovery of champagne relied on strategies used already in the “golden years” – marketing and lobbying. Advertising continued to embrace “luxury, celebration, transport (extending from air travel to the increasingly popular automobile), modernity, sports” (Guy 188). Such advertisement must have responded accurately to the mood of post-war, pre-depression Europe. Even in the prohibition US it was known that the “frivolous” French women might go as far as bathe in champagne, like the popular actress Mistinguett (Young 63). Curiously, in the 1930s Soviet Russia, “champagne” (not produced in Champagne) was declared a sign of good living, symbolising the standard of living that any Soviet worker had access to (at least in theory) (Gronow). Today, the reputation of champagne is fiercely defended in legal terms. This is not only in terms of protection against other sparkling wine making areas, but also in terms of exploitation of champagne’s reputation by actors in other commercial fields, and even against mass market products containing genuine champagne (Mahy and d’Ath; Schneider and Nam). At the same time, champagne has been widely “democratised” by mass production, enabled partly by increasing mechanisation and scientification of champagne production from the 1950s onwards (Leszczyńska 266). Yet champagne retains its association with prestige, luxury, and even royalty. This has required some serious adaptation and flexibility. In what follows, I look into three cultural phenomena that illuminate processes of such adaptation: Formula One (F1) champagne spraying, the 1990s sitcom Absolutely Fabulous, and the Cristal racism scandal in 2006. The first champagne bottle is said to have been presented to F1 grand prix winner in Champagne in 1950 (Wheels24). Such a gesture would have been fully in line with champagne’s association with cars, sport, and modernity. But what about the spraying? Surely that is not in line with the prestige of the wine? The first spraying is attributed to Jo Siffert in 1966 and Dan Gurney in 1967, the former described as accidental, the latter as a spontaneous gesture of celebration (Wheels24; Dobie). Moët had become the official supplier of F1 champagnes in 1966, and there are no signs that the new custom would have been problematic for them, as their sponsorship continued until 1999, after which Mumm sponsored the sport for 15 years. Today, the champagne to be popped and sprayed is Chanson, in special bottles “coated in the same carbon fibre that F1 cars are made of” (Wheels24). Such an iconic status has the spraying gained that it features in practically all TV broadcasts concerning F1, although non-alcoholic substitute is used in countries where sale of alcohol is banned (Barker et al., “Quantifying”; Barker et al., “Alcohol”). As disturbing as the champagne spraying might look for a wine snob, it is perfectly in line with champagne’s marketing history and entrepreneurial spirit shown since the nineteenth century. Nor is it unheard of to let champagne spray. The “art” of sabrage, opening champagne bottle with a sable, associated with glamour, spectacle, and myth – its origin is attributed to Napoleon and his officers – is perfectly acceptable even for the snob. Sparkling champagne was always bound up with joy and celebration, not a solemn drink, and the champagne bubble was able to accommodate middle classes as well as aristocrats. This brings us to our second example, the British sitcom Absolutely Fabulous. The show, first released in 1992, featured two women, “Eddy” (Jennifer Saunders) and “Patsy” (Joanna Lumley), who spent their time happily smoking, taking drugs, and drinking large quantities of “Bolly” (among other things). Bollinger champagne may have initially experienced “a bit of a shock” for being thus addressed, but soon came to see the benefits of fame (French). In 2005, they hired PR support to make better use of the brand’s “Ab Fab” recognisability, and to improve its prestige reputation in order to justify their higher price range (Cann). Saunders and Lumley were warmly welcomed by the Bollinger house when filming for their champagne tour Absolutely Champers (2017). It is befitting indeed that such controversial fame came from the UK, the first country to discover sparkling champagne outside France (Simon 48), and where the aspirational middle classes were keen to consume it already in the nineteenth century (Harding). More controversial still is the case of Cristal (made by Louis Roederer) and the US rap world. Enthusiastically embraced by the “bling-bling” world of (black) rappers, champagne seems to fit their ethos well. Cristal was long favoured as both a drink and a word in rap lyrics. But in 2006, the newly appointed managing director at the family owned Roederer, Frédéric Rouzaud, made comments considered racist by many (Woodland). Rouzard told in an interview with The Economist that the house observed the Cristal-rap association “with curiosity and serenity”. He reportedly continued: “but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business”. It was indeed those two brands that the rapper Jay-Z replaced Cristal with, when calling for a boycott on Cristal. It would be easy to dismiss Rouzard’s comments as snobbery, or indeed as racism, but they merit some more reflection. Cristal is the premium wine of a house that otherwise does not enjoy high recognisability. While champagne’s history involves embracing new sorts of clientele, and marketing flexibly to as many consumer groups as possible (Rokka), this was the first spectacular crossing of racial boundaries. It was always the case that different houses and their different champagnes were targeted at different clienteles, and it is apparent that Cristal was not targeted at black rap artists. Whereas Bollinger was able to turn into a victory the questionable fame brought by the white middle-class association of Absolutely Fabulous, the more prestigious Cristal considered the attention of the black rapper world more threatening and acted accordingly. They sought to defend their own brand bubble, not the larger champagne bubble. Cristal’s reputation seems to have suffered little – its 2008 vintage, launched in 2018, was the most traded wine of that year (Schultz). Jay-Z’s purchase of his own champagne brand (Armand de Brignac, nicknamed Ace of Spades) has been less successful reputation-wise (Greenburg). It is difficult to break the champagne bubble, and it may be equally difficult to break into it. Conclusion In this article, I have looked into the various dilemmas the “bubble-makers” of Champagne encountered when fabricating what is today known as “champagne”. There have been moments of threat to the bubble they formed, such as in the turn of nineteenth and twentieth centuries, and eras of incomparable success, such as from the 1860s to 1880s. The discussion has demonstrated the remarkable flexibility with which the makers and defenders of champagne have responded to challenges, and dealt with material, socio-cultural, economic, and other problems. It feels appropriate to end with a note on the current challenge the champagne industry faces: Covid-19. The pandemic hit champagne sales exceptionally hard, leaving around 100 million bottles unsold (Micallef). This was not very surprising, given the closure of champagne-selling venues, banning of public and private celebrations, and a general mood not particularly prone to (or even likely to frown upon) such light-hearted matters as glamour and champagne. Champagne has survived many dramatic drops in sales during the twentieth century, such as the Great Depression of the 1930s, and the post-financial crisis collapse in 2009. Yet they seem to be able to make astonishing recoveries. Already, there are indicators that many people consumed more champagne during the festive end-of-year season than in previous years (Smithers). For the moment, it looks like the champagne bubble, despite its seeming fragility, is practically indestructible, no matter how much its elements may suffer under various pressures and challenges. References Barker, Alexander, Magdalena Opazo-Breton, Emily Thomson, John Britton, Bruce Granti-Braham, and Rachael L. Murray. “Quantifying Alcohol Audio-Visual Content in UK Broadcasts of the 2018 Formula 1 Championship: A Content Analysis and Population Exposure.” BMJ Open 10 (2020): e037035. <https://bmjopen.bmj.com/content/10/8/e037035>. Barker, Alexander B., John Britton, Bruce Grant-Braham, and Rachael L. Murray. “Alcohol Audio-Visual Content in Formula 1 Television Broadcasting.” BMC Public Health 18 (2018): 1155. <https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-018-6068-3>. Campbell, Christy. 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