Log in

Relevant bibliographies by topics / Convenience Swiggy and Zomato

Contents

Journal articles
Book chapters
Conference papers

Academic literature on the topic 'Convenience Swiggy and Zomato'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Convenience Swiggy and Zomato.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Convenience Swiggy and Zomato"

1

Harsh Bhadouriya and Dr. Jaideep Sharma. "Zomato And the Indian Appetite : A Study of Online Food Ordering Preferences." International Journal of Scientific Research in Science, Engineering and Technology 12, no. 3 (2025): 476–81. https://doi.org/10.32628/ijsrset251270.

Full text

Abstract:

India's food delivery sector has witnessed unprecedented growth, propelled by technological innovation, urban lifestyles, and a rising demand for convenience. Dominated by platforms like Zomato and Swiggy, the industry has redefined how consumers access meals, supported by smartphone penetration, digital payment systems like UPI, and pandemic-driven shifts. Zomato's journey—from a 2008 menu aggregator to a diversified food-tech giant—illustrates the sector's dynamic evolution. However, understanding consumer preferences across India’s diverse demographics remains a key challenge. This study in

APA, Harvard, Vancouver, ISO, and other styles

2

Et. al., Mr G. DHAYANIDHI,. "A STUDY ON CONSUMERS’ PERCEPTION TOWARDS FOOD ORDERING PORTAL WITH REFERENCE TO CHENNAI." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (2021): 7101–4. http://dx.doi.org/10.17762/turcomat.v12i10.5601.

Full text

Abstract:

The paper embarks on the pride stage and the influencing elements closer to the meals ordering portals with reference to Swiggy and Zomato and additionally the choice of the college students between these two apps. The on-line meals ordering market elevated in the U.S with 40% of U.S adults having ordered their meals on line once. This lookup paper pursuits at discussing the consumer’s appreciation toward the on-line meals ordering and offerings amongst college students in Chennai. This lookup paper is aimed to discover out the elements that permit the customers to use on-line meals ordering p

APA, Harvard, Vancouver, ISO, and other styles

3

Maithreyee.A, Narmadha.M, Kumar J.V Mugesh, and M. Padmapriya. "A Comparative Study on Online Food Ordering and Delivering Services with Regard to Swiggy and Zomato." Journal of Advance Research in Mobile Computing 5, no. 3 (2023): 13–21. https://doi.org/10.5281/zenodo.8170842.

Full text

Abstract:

<em>Everyone has a busy schedule, so people don't have enough time to sit and cook at home. Online food delivery services are increasingly preferred, especially for two-income households. Women today are on par with males. In every industry, women are stepping forward and excelling. Due to the significant increase in multiple-income households, consumers are increasingly choosing online food delivery services. The availability of additional food options is another factor that causes people and children to favor online food delivery systems. Even the younger generation, especially the young

APA, Harvard, Vancouver, ISO, and other styles

4

Madhuritha, M., and G. Nedumaran. "Online Food Delivery Apps in the Modern Era: A Contemporary Perspective." ComFin Research 13, no. 1 (2025): 1–12. https://doi.org/10.34293/commerce.v13i1.8357.

Full text

Abstract:

Online food ordering is one of the fastest-growing sectors of the Indian e-commerce market. Online ordering is perhaps the easiest and most convenient option whether through a fast food chain’s website or mobile application, or a site or app that offers more options for food delivery from various eateries. The platforms offer varieties of cuisines like fast food, Indian, Chinese, Italian, and more. In these days, the culture of eating out is replaced by the culture of eating in. Due to this, it is seen that more Indian households have online food delivery services. The best well-known food onl

APA, Harvard, Vancouver, ISO, and other styles

5

Sahu, Aditya Kumar. "Operations strategy at Kaspians Cafe." Emerald Emerging Markets Case Studies 14, no. 4 (2024): 1–25. http://dx.doi.org/10.1108/eemcs-12-2023-0481.

Full text

Abstract:

Learning outcomes After completion of the case study, students will be able to learn to conduct the 5Cs (Customers, Collaborators, Capabilities, Competitors, Conditions) and Porter’s five forces analysis for understanding the situation of any company; to understand various demand forecasting techniques with the case example of Kaspians Café; to analyse different factors that influence the demand with the case example of Kaspians Café; and to learn how to choose the best time-series forecasting method based on the available dataset. Case overview/synopsis This case study focuses on operations s

APA, Harvard, Vancouver, ISO, and other styles

6

Nirbhavne, Manoj Bhaskar. "Marketing Strategies of Online Food Delivery Systems in Mumbai: An Exploratory Study." International Journal of Research 11, no. 2 (2023): 204–8. https://doi.org/10.5281/zenodo.15293717.

Full text

Abstract:

<em>Online food delivery platforms such as Swiggy and Zomato have transformed the food industry by offering convenient food ordering and delivery services. This study explores the marketing strategies adopted by online food delivery systems in Mumbai and assesses their effectiveness in attracting and retaining customers. A survey of 100 food delivery platform users in Mumbai was conducted, with data analyzed using descriptive statistics and thematic analysis. The findings highlight that social media marketing, influencer marketing, and loyalty programs are the most effective strategies. The st

APA, Harvard, Vancouver, ISO, and other styles

7

Thakur, Amey, and Mega Satish. "Pizza Ordering Chatbot Using Amazon Lex." International Journal for Research in Applied Science and Engineering Technology 10, no. 3 (2022): 1206–16. http://dx.doi.org/10.22214/ijraset.2022.40861.

Full text

Abstract:

Abstract: Because of breakthroughs in machine learning and deep learning, which are causing a change in every industry area and managing various types of activities better than people. The majority of monotonous jobs that were formerly performed by humans are now replaced by AI. Every firm is aiming to replace the least skilled labour with AI robots that can do comparable tasks more efficiently, especially when it comes to chatbots. A chatbot is computer software that mimics human interaction by using voice instructions, text dialogues, or both. Chatbots are being employed to address consumer

APA, Harvard, Vancouver, ISO, and other styles

8

M. Nirmala and Hidayathulla. N. "Occupational Stress and Psychological Well-being – a Study on Employees in Food Delivery Services." Jurnal Multidisiplin Madani 2, no. 12 (2022): 4408–13. http://dx.doi.org/10.55927/mudima.v2i12.2371.

Full text

Abstract:

Occupational stress is the one of major problem faced by both employer and employees. Previous studies stated Occupational stress has great influence on performance and job satisfaction of employees. Employees are the back-born of any organization. So well- being of employee is an essential for success of an organization. This study is an effort to investigate the impact of occupational stress on psychological well-being of food delivery executives. The study adopted a descriptive research design and convenient sampling has been used. Data collected from 180 food delivery executives working in

APA, Harvard, Vancouver, ISO, and other styles

9

Ganeshwari, M. "An Empirical Study on Factors Influencing Customers to Order Food Online through Food Delivery Apps." Shanlax International Journal of Management 9, no. 1 (2021): 20–24. http://dx.doi.org/10.34293/management.v9i1.3828.

Full text

Abstract:

The Indian start-ups are finding that their secret ingredient for fulfillment in life is indeed, food. There are too many players today fighting to win the consumers heart literally through their bellies. Food technology is that the flavour of the season for Indian start-ups. But contrary to public opinion, it’s not about IT but innovation within the food experience provided to the buyer using real food technology. Indian food delivery market is valued at 15 billion dollars and set for an exponential growth. Food delivery has become a competitive market in India. The expansion of online food o

APA, Harvard, Vancouver, ISO, and other styles

10

Bhatnagar, Shivi. "Jurisprudence of Technology Laws." Integrated Journal for Research in Arts and Humanities 4, no. 4 (2024): 56–58. http://dx.doi.org/10.55544/ijrah.4.4.10.

Full text

Abstract:

In today's rapidly evolving world of science and technology, our interactions with devices like Alexa and Siri have become as commonplace as conversations with family members. Initially, technology served to create products, generate services, or achieve desired results. However, the advent of affordable and accessible new technologies has ensnared everyone in its web, even influencing mundane activities such as drinking water, with smartwatches reminding us to hydrate. Services like Swiggy and Zomato deliver food within minutes, fostering a culture of convenience that can make us lethargic. T

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "Convenience Swiggy and Zomato"

1

Upadhyay, Anand, Swapnil Rai, and Sneha Shukla. "Sentiment Analysis of Zomato and Swiggy Food Delivery Management System." In Second International Conference on Sustainable Technologies for Computational Intelligence. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-4641-6_4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Subrahmanyam, P., Bhupatiraju Vishnu Varma, V. S. K. Varma, and Kuchi Srinivasa Krishna. "Customer Preference towards Online Food Delivery with Respect to Major Delivery Platforms in Madanapalle, Annamayya District." In A Modern Approach to AI- Integrating Machine Learning with Agile Practices. QTanalytics India, 2024. http://dx.doi.org/10.48001/978-81-966500-8-7-5.

Full text

Abstract:

This essay has demonstrated how important it is to understand the consumer’s decisionmaking process.Finding out how much customers preferred meal delivery apps namely Swiggy and Zomato was the aim of the study.Primary data were used only in the research. Four sections of the structured questionnaire were prepared: preferences, trustworthiness, consistency, and preference choice.There were 200 people in the sample.There was a 100% response rate. In order to interpret the data acquired, the method of data analysis employed the fundamental spss tools.The findings indicated that customers mostly v

APA, Harvard, Vancouver, ISO, and other styles

3

Ganapathy, Venkatesh. "Decoding Customer Engagement." In Practical Strategies and Case Studies for Online Marketing 6.0. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-2058-8.ch012.

Full text

Abstract:

The rapid growth of food delivery platforms like Zomato and Swiggy has transformed consumer dining habits, with digital engagement strategies playing a pivotal role in shaping customer experiences and loyalty. While existing research examines discrete aspects of engagement—such as gamification, loyalty programs, and personalized recommendations—a holistic assessment of how these initiatives collectively influence customer expectations and satisfaction remains underexplored. This chapter investigates the effectiveness of Zomato and Swiggy's digital engagement programs in Bangalore, analyzing th

APA, Harvard, Vancouver, ISO, and other styles

4

Nagpal, Gaurav, Kanika Dawar, Srutadipta Roy Choudhury, and Tanmay Singh. "Disruption and Innovation Trends in the QSR Industry." In Research Anthology on Business Continuity and Navigating Times of Crisis. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4503-7.ch063.

Full text

Abstract:

The QSR (quick service restaurants) industry in the emerging economies such as India is undergoing a wave of disruption and re-engineering. Many global brands in QSR food servicing have resorted to technology and innovation in one or more aspects of their value chain in order to maintain leadership positions in a market that is facing some fast-growing competition from various channels, especially with the penetration that service aggregators like Zomato, Swiggy, and Uber Eats have managed to gain. This study aims to establish a general direction towards which the QSR industry is progressing i

APA, Harvard, Vancouver, ISO, and other styles

5

Nagpal, Gaurav, Kanika Dawar, Srutadipta Roy Choudhury, and Tanmay Singh. "Disruption and Innovation Trends in the QSR Industry." In Global Challenges and Strategic Disruptors in Asian Businesses and Economies. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4787-8.ch011.

Full text

Abstract:

The QSR (quick service restaurants) industry in the emerging economies such as India is undergoing a wave of disruption and re-engineering. Many global brands in QSR food servicing have resorted to technology and innovation in one or more aspects of their value chain in order to maintain leadership positions in a market that is facing some fast-growing competition from various channels, especially with the penetration that service aggregators like Zomato, Swiggy, and Uber Eats have managed to gain. This study aims to establish a general direction towards which the QSR industry is progressing i

APA, Harvard, Vancouver, ISO, and other styles

6

Singh, Amrinder, Amandeep Singh, Geetika Madaan, and Murat Unanoglu. "Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5897-6.ch012.

Full text

Abstract:

Due to the advanced technology knowledge, millennials are currently heralded as the generation that will change the world. The substantial change in millennials' eating habits over the past several years is mainly attributable to the internet's pervasive availability. This study looks at how millennials in the Tricity area (Chandigarh, Mohali, and Panchkula) who utilise online food aggregators behave in terms of their consumption. The study's top four online food aggregators were determined to be Zomato, Swiggy, and Food Panda. The research is based on primary data from a sample of millennials

APA, Harvard, Vancouver, ISO, and other styles

7

Natavarsinh, Vala Karansinh, Rathod Yuvrajsinh Kiritsinh, and Das Preeti Dipu. "FUTURISTIC TRENDS OF AI IN MARKETING: UNVEILING POSSIBILITIES IN THE INDIAN CONTEXT." In Futuristic Trends in Management Volume 3 Book 24. Iterative International Publisher, Selfypage Developers Pvt Ltd, 2024. http://dx.doi.org/10.58532/v3bhma24ch21.

Full text

Abstract:

India, a nation with a varied population and a quickly growing digital footprint, is changing the way businesses interact with their consumers as a result of the introduction of Artificial Intelligence (AI) into the marketing environment. An outline of the major changes and their effects on the Indian marketing industry is given in this abstract. Personalization without Limits: In a time of information overload, AI-powered personalization has become crucial. India's diverse regional and cultural makeup makes it essential to fully comprehend client preferences. E-commerce behemoths like Amazon

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Convenience Swiggy and Zomato"

1

Arora, Khushi, Poonam Hada, Ashok Chanabasangouda Patil, Rahul Singh Gautam, Shailesh Rastogi, and Aarti Kalnawat. "Comparing Swiggy and Zomato: Insights from Google Play Store Reviews." In 2024 IEEE Asia-Pacific Conference on Geoscience, Electronics and Remote Sensing Technology (AGERS). IEEE, 2024. https://doi.org/10.1109/agers65212.2024.10932883.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Somasundaram, T., V. G. Jisha, R. Rupashree, and A. J. Excelce. "Changes in customer perceptions towards online food ordering services through food apps (Swiggy&Zomato): An empirical study." In RECENT TRENDS IN SCIENCE AND ENGINEERING. AIP Publishing, 2022. http://dx.doi.org/10.1063/5.0074078.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!