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Harsh Bhadouriya and Dr. Jaideep Sharma. "Zomato And the Indian Appetite : A Study of Online Food Ordering Preferences." International Journal of Scientific Research in Science, Engineering and Technology 12, no. 3 (2025): 476–81. https://doi.org/10.32628/ijsrset251270.
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India's food delivery sector has witnessed unprecedented growth, propelled by technological innovation, urban lifestyles, and a rising demand for convenience. Dominated by platforms like Zomato and Swiggy, the industry has redefined how consumers access meals, supported by smartphone penetration, digital payment systems like UPI, and pandemic-driven shifts. Zomato's journey—from a 2008 menu aggregator to a diversified food-tech giant—illustrates the sector's dynamic evolution. However, understanding consumer preferences across India’s diverse demographics remains a key challenge. This study investigates the primary factors shaping customer satisfaction and loyalty on Zomato, focusing on delivery quality, app usability, offers, hygiene, and regional behaviour. The research aims to provide actionable insights for improving personalized strategies, ensuring sustained growth and competitive edge in the post-pandemic food delivery ecosystem.
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Et. al., Mr G. DHAYANIDHI,. "A STUDY ON CONSUMERS’ PERCEPTION TOWARDS FOOD ORDERING PORTAL WITH REFERENCE TO CHENNAI." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (2021): 7101–4. http://dx.doi.org/10.17762/turcomat.v12i10.5601.
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The paper embarks on the pride stage and the influencing elements closer to the meals ordering portals with reference to Swiggy and Zomato and additionally the choice of the college students between these two apps. The on-line meals ordering market elevated in the U.S with 40% of U.S adults having ordered their meals on line once. This lookup paper pursuits at discussing the consumer’s appreciation toward the on-line meals ordering and offerings amongst college students in Chennai. This lookup paper is aimed to discover out the elements that permit the customers to use on-line meals ordering portals in Chennai and to check out the pleasure degree between Zomato and Swiggy. This find out about additionally concentrates on evaluating each the apps globally. This paper will assist the provider vendors to recognize the consumer’s grasp on the foundation of the result. The survey, effects and the findings will assist the on-line enterprise to create higher techniques to appeal to many clients and to furnish them with higher convenience.
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Maithreyee.A, Narmadha.M, Kumar J.V Mugesh, and M. Padmapriya. "A Comparative Study on Online Food Ordering and Delivering Services with Regard to Swiggy and Zomato." Journal of Advance Research in Mobile Computing 5, no. 3 (2023): 13–21. https://doi.org/10.5281/zenodo.8170842.
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<em>Everyone has a busy schedule, so people don't have enough time to sit and cook at home. Online food delivery services are increasingly preferred, especially for two-income households. Women today are on par with males. In every industry, women are stepping forward and excelling. Due to the significant increase in multiple-income households, consumers are increasingly choosing online food delivery services. The availability of additional food options is another factor that causes people and children to favor online food delivery systems. Even the younger generation, especially the younger children, are more drawn to the online delivery system because it has more alluring offers. Customers no longer need to risk going outside, wait in lines, or spend a lot of time acquiring their meal because they can order from their smartphones while sitting virtually anywhere on the planet. By lowering travel costs and other superfluous charges, this also encourages the buyer to order within their means. The prior method of ordering meals was making phone calls, which presented a number of issues such background noise and the need for the restaurant personnel to speak to various people with various accents. But all of these issues are now resolved thanks to online food delivery services. The distribution of food has undergone a major transformation thanks to technology. Because of their reliance on technology, people now order everything online and have prepared meals delivered to their doorsteps. Convenience and time are the two main considerations for customers. The ease with which an order can be placed on any mobile device and the speed with which it can be delivered encourage customers to choose the top services provided by online food ordering and delivery service portals. The popularity of online food delivery services and the expectations from the users are also increasing. The point of investigation explored in this research is to investigate the views on the services that the customers receive from the different portals (Swiggy and Zomato).</em>
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Madhuritha, M., and G. Nedumaran. "Online Food Delivery Apps in the Modern Era: A Contemporary Perspective." ComFin Research 13, no. 1 (2025): 1–12. https://doi.org/10.34293/commerce.v13i1.8357.
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Online food ordering is one of the fastest-growing sectors of the Indian e-commerce market. Online ordering is perhaps the easiest and most convenient option whether through a fast food chain’s website or mobile application, or a site or app that offers more options for food delivery from various eateries. The platforms offer varieties of cuisines like fast food, Indian, Chinese, Italian, and more. In these days, the culture of eating out is replaced by the culture of eating in. Due to this, it is seen that more Indian households have online food delivery services. The best well-known food online delivery services include Zomato, Swiggy, Food Panda, and many more. This paper is conceptual in nature and mainly deals with the Notion of OFD Apps, Role of OFD Apps in current Scenario, various technologies adopted by online food delivery apps, Copious business models and revenue streams of Zomato, SWOT analysis and the future of Online food apps and their potential innovations.
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Sahu, Aditya Kumar. "Operations strategy at Kaspians Cafe." Emerald Emerging Markets Case Studies 14, no. 4 (2024): 1–25. http://dx.doi.org/10.1108/eemcs-12-2023-0481.
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Learning outcomes After completion of the case study, students will be able to learn to conduct the 5Cs (Customers, Collaborators, Capabilities, Competitors, Conditions) and Porter’s five forces analysis for understanding the situation of any company; to understand various demand forecasting techniques with the case example of Kaspians Café; to analyse different factors that influence the demand with the case example of Kaspians Café; and to learn how to choose the best time-series forecasting method based on the available dataset. Case overview/synopsis This case study focuses on operations strategy, specifically analysing the issues encountered by the Kaspians Café, a food joint establishment located within the Kaspians Institute of Management. Kaspians Café, due to its large student clientele, encountered operational inefficiencies such as inadequate inventory management, stockouts and wastage. These issues resulted in financial losses and customer dissatisfaction. This case study focuses on forecasting the demand for different food items at different times to get a better understanding of the stock to be maintained at Kaspians Café. Furthermore, Shyam Manral, the owner of Kaspians Café, was confronted with the difficulties arising from the surging popularity of neighbouring Dhabas and the escalating impact of food delivery platforms such as Zomato and Swiggy. The formerly prosperous Kaspians Café establishment, known for its uniform offers, was now encountering strong competition from the quaint ambience and varied menus of the Dhabas situated in close proximity to the campus entrance. These conventional establishments not only accommodated the changing preferences of students but also functioned as convenient centres for social meetings. The emergence of Zomato and Swiggy had revolutionised the eating patterns of students by providing a wide range of choices that were conveniently delivered to their residences, thereby diminishing the attractiveness of Kaspians Café. Manral was struggling to revive his business in light of these shifting circumstances. He pondered how to keep consumers loyal in the middle of changing cuisine preferences and the convenience provided by contemporary food delivery services. Complexity academic level This case study can be used in the operations management course at the MBA/postgraduate level. Supplementary materials Teaching notes are available for educators only. Subject code CSS 9: Operations and logistics.
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Nirbhavne, Manoj Bhaskar. "Marketing Strategies of Online Food Delivery Systems in Mumbai: An Exploratory Study." International Journal of Research 11, no. 2 (2023): 204–8. https://doi.org/10.5281/zenodo.15293717.
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<em>Online food delivery platforms such as Swiggy and Zomato have transformed the food industry by offering convenient food ordering and delivery services. This study explores the marketing strategies adopted by online food delivery systems in Mumbai and assesses their effectiveness in attracting and retaining customers. A survey of 100 food delivery platform users in Mumbai was conducted, with data analyzed using descriptive statistics and thematic analysis. The findings highlight that social media marketing, influencer marketing, and loyalty programs are the most effective strategies. The study also emphasizes the importance of personalized marketing, food quality, speed of delivery, and customer service in customer retention. These insights provide valuable implications for online food delivery platforms seeking to enhance their market presence.</em>
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Thakur, Amey, and Mega Satish. "Pizza Ordering Chatbot Using Amazon Lex." International Journal for Research in Applied Science and Engineering Technology 10, no. 3 (2022): 1206–16. http://dx.doi.org/10.22214/ijraset.2022.40861.
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Abstract: Because of breakthroughs in machine learning and deep learning, which are causing a change in every industry area and managing various types of activities better than people. The majority of monotonous jobs that were formerly performed by humans are now replaced by AI. Every firm is aiming to replace the least skilled labour with AI robots that can do comparable tasks more efficiently, especially when it comes to chatbots. A chatbot is computer software that mimics human interaction by using voice instructions, text dialogues, or both. Chatbots are being employed to address consumer concerns or problems in food delivery app businesses such as Zomato and Swiggy, but are chatbots truly useful in that business model? This business model's target customers are those who don't have time to go outside to obtain food, prefer convenience at home, or are unwilling to endure discomfort, thus their concerns should be resolved in the most convenient way possible. To fulfil the user's request, a chatbot is employed. It is critical for the chatbot to plan how to carry out the task that the user has asked. New tools are available now to create and deploy chatbots; Amazon Lex by AWS is one of them. This project focuses on creating a Pizza Ordering Chatbot using Amazon Lex to help the user order pizza. Keywords: Amazon Lex, Amazon Web Services (AWS), Chatbot
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M. Nirmala and Hidayathulla. N. "Occupational Stress and Psychological Well-being – a Study on Employees in Food Delivery Services." Jurnal Multidisiplin Madani 2, no. 12 (2022): 4408–13. http://dx.doi.org/10.55927/mudima.v2i12.2371.
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Occupational stress is the one of major problem faced by both employer and employees. Previous studies stated Occupational stress has great influence on performance and job satisfaction of employees. Employees are the back-born of any organization. So well- being of employee is an essential for success of an organization. This study is an effort to investigate the impact of occupational stress on psychological well-being of food delivery executives. The study adopted a descriptive research design and convenient sampling has been used. Data collected from 180 food delivery executives working in Malappuram district under selected food delivery companies - zomato, swiggy and Eatiko. To measure the psychological well-being of employees, study adopted modified 18 item version of ryff’s scale of psychological well-being psychological well-being. The collected data analyzed using Statistical tools like Correlation and regression
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Ganeshwari, M. "An Empirical Study on Factors Influencing Customers to Order Food Online through Food Delivery Apps." Shanlax International Journal of Management 9, no. 1 (2021): 20–24. http://dx.doi.org/10.34293/management.v9i1.3828.
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The Indian start-ups are finding that their secret ingredient for fulfillment in life is indeed, food. There are too many players today fighting to win the consumers heart literally through their bellies. Food technology is that the flavour of the season for Indian start-ups. But contrary to public opinion, it’s not about IT but innovation within the food experience provided to the buyer using real food technology. Indian food delivery market is valued at 15 billion dollars and set for an exponential growth. Food delivery has become a competitive market in India. The expansion of online food ordering delivery platform by mobile apps has made businessmen awake and notice. The number of the favored food hubs like Swiggy, Uber EATS, Zomato, FoodPanda and other similar apps are feeding the planet online and making profits. The target of the study is to analyse the factors influencing customers to order food online through food delivery apps. Chi- Square is employed to analyse the target of the study. From the study, it’s found that the bulk of the respondents (57.8%) accept that there’s difficulty in using the appliance. Thus, the web food delivering application should initiate some ideas for the convenience of the users. The super senior citizens aren’t ready to adapt to the changing trends and technologies in modern food ordering systems. Thus, awareness should be created among them.
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Bhatnagar, Shivi. "Jurisprudence of Technology Laws." Integrated Journal for Research in Arts and Humanities 4, no. 4 (2024): 56–58. http://dx.doi.org/10.55544/ijrah.4.4.10.
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In today's rapidly evolving world of science and technology, our interactions with devices like Alexa and Siri have become as commonplace as conversations with family members. Initially, technology served to create products, generate services, or achieve desired results. However, the advent of affordable and accessible new technologies has ensnared everyone in its web, even influencing mundane activities such as drinking water, with smartwatches reminding us to hydrate. Services like Swiggy and Zomato deliver food within minutes, fostering a culture of convenience that can make us lethargic. Technology's impact spans across booking travel tickets, movie reservations, online shopping, and virtual classes, making us increasingly reliant on it. Traditionally, the essentials for human life were "Roti, Kapda, aur Makan" (food, clothing, and shelter), but now smartphones and internet access have joined this list. While technology's success hinges on data availability, it also raises significant concerns about privacy and security. The Supreme Court of India has highlighted the misuse of social media for spreading falsehoods and violating privacy rights. Social media's pervasive influence affects all age groups, particularly children, exposing them to inappropriate content and leading to premature mental maturity. This exposure results in risks like cyberbullying, sextortion, cyber trafficking, child pornography, and online fraud. Consequently, children and parents face mental health issues, academic distractions, and potential criminal involvement. The rise in cybercrime has placed India among the top ten countries affected, with Russia leading the list. The growing dependence on technology necessitates a balanced approach to leverage its benefits while safeguarding against its threats.
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Shwetha, Pai, and Mayya Sureshramana. "A Study on Consumer Preferences with Reference to Online Food Delivery Amenities." International Journal of Management, Technology, and Social Sciences (IJMTS) 7, no. 2 (2022): 144–66. https://doi.org/10.5281/zenodo.6967160.
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<strong>Purpose:</strong> <em>In a country like India, the advent of technology has magnified e- businesses. A person or a consumer who is hungry or craving food or lazy to cook or may not have time to go out and eat may now have food ordered online by getting a quick door delivery. Consumers continue to eat out, but they find ordering food online immensely convenient because it banishes the need to visit restaurants physically. The fundamental goal of the current study was to assess the consumer preferences and perceptions of online food ordering amenities.</em> <strong>Objectives:</strong> <em>To probe customers' insights on online food delivery amenities and to recognize the several components that influence the end-user decisions. Another objective is to avail oneself of online food delivery amenities. </em><em>Consumer’s preferred online food delivery amenities portal was investigated. This study also intended to determine the elements that impact the consumer's decision to order food online. Due to the analysis of this study, it is helpful to understand better customer perceptions and preferences for online food ordering amenities.</em> <strong>Design/Methodology/Approach:</strong> <em>The survey was conducted as an approach to obtain information about customer preferences on online food delivery amenities. Along with this multiple online sources such as journal Papers, websites and blogs that guide and review online food delivery were used to conduct this company analysis. Open questions were asked to people in general on ordering food online using different apps.</em> <strong>Findings/Result:</strong> <em>The survey results were used better to understand people's insights on online food amenities. The study was based on Empirical Analysis. It demonstrates the swiftness in the consumers to discover the best restaurants or select their favorite dish from the menu as per their want with the feel of dining at home, with hot food on the Table with quick delivery at the door. Hence tools like NPS, Multidimensional scaling and factor analysis were engaged coupled with ABCD analysis.</em> <strong>Originality/Value:</strong> <em>The survey found that many respondents utilize Swiggy or Zomato to order food online, using both primary and secondary data. The study helped to find out the preferred app for online food delivery wherein it found that a smaller percentage of respondents preferred to use Swiggy and Zomato. </em> <strong>Paper Type:</strong> <em>A Case Study Analysis based paper on Consumer Preferences with reference to online food delivery amenities</em>
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Raja, Chandrasekar, Chinnasami Sivaji, Ramachandran M, and Ramya Sharma. "Evaluating Food Order Industry Performance Using the COPRAS Method A Multi-Criteria Decision-Making Approach." 4 2, no. 4 (2023): 23–31. http://dx.doi.org/10.46632/jdaai/2/4/4.
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Technology advancement and reliance on the Internet have opened up new opportunities for mobile application marketing in India. There are 15 to 50 billion active websites on the Internet, according to Worldwidewebsize.com. Many conventional methods of product promotion and sales have been rendered obsolete by these websites and apps. The creation of mobile applications, which use the Internet as a medium to advertise goods and services, is the result of collaboration between marketing intelligence and technology. Customers and corporate organizations view the goods and services on the market today with modern eyes. Online marketing is the foundation of marketing tactics that are tailored to today's consumers. This essay examines how people perceive ordering food through online food delivery services while taking advantage of online services. Different businesses have been altered by digital technology to differing degrees, and frequent technology use has made people constantly connected to the internet. Customers can quickly place orders using an online food ordering system based on their preferences. The major goal of this study is to identify the elements that affect consumers' opinions on online food delivery services offered by Pizza Hut, KFC, Dominos, Swiggy, and Zomato. In order to gather a sample from the 167 respondents, the researcher employed descriptive research and a convenience sampling technique. The variables and items were tested with the WSM approach. The purpose of the study was to identify the factors that affect consumers' perceptions of online food services. The findings indicate that the majority of the customers are young people, and that frequent social media events and negative past experiences are among the factors that have an impact on their perception.
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Gogu, Sandeep, Sudheendra Kurakula, K. Sreekala Dr., Poornima P., Musrat Sultana N., and A. Nagesh Dr. "Online Food Ordering Website." Recent Trends in Information Technology and its Application 8, no. 3 (2025): 46–55. https://doi.org/10.5281/zenodo.15532357.
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<em>In the rapidly expanding internet food ordering platform space, companies such as Swiggy and Zomato have changed the way consumers eat and buy food. But there is one big chokepoint in existing systems: the customer cannot order a composite order of products from more than one restaurant. There must be multiple orders, with a longer delivery cost, increased waiting time, and even fractured customer experience. Our project is intended to fill this gap by creating a new food ordering website online where people can order various foods from various restaurants in one combined order. </em> <em>The core innovation of our platform is that it is able to consolidate orders from various restaurants and assign a single delivery partner to pick up and deliver all the ordered food to the user's destination at one time. This approach enhances users' convenience, reduces delivery overhead, and gives a unique competitive edge to the market. The system will cluster restaurants that are geographically proximate, and route optimize for effective delivery and timely pickup, thus delivering the food hot and fresh.</em> <em>The site will incorporate simple menu navigation, items in a cart, and checkout by a single transaction. The back-end will support complicated logistics such as real-time order tracking, restaurant coordination, and assignment of delivery partners. Not only does this solution enhance the consumer experience but also enable new possibilities of food customization and group ordering.</em> <em>By breaking the constraints of existing food delivery models, our project provides a scalable and feasible solution tailored to the needs of today's users. It can revolutionize the online ordering food landscape and establish a new benchmark for multi-restaurant delivery efficiency.</em> <strong><em> </em></strong>
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Sharma, Anjali, and Dr Jayanti Srivastava. "Comparative Analysis of Zomato and Swiggy." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem43540.
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The Indian food delivery industry has seen rapid expansion, with Zomato and Swiggy emerging as dominant market players. Both platforms focus on providing seamless food ordering experiences while leveraging technology, customer engagement, and innovative business strategies. This study aims to compare Zomato and Swiggy based on market positioning, business models, revenue generation, customer experience, and technological advancements. Through this comparative analysis, we explore their strengths, weaknesses, and future opportunities in a highly competitive landscape. The study concludes that while both platforms are market leaders, their unique approaches to innovation and expansion set them apart. Key Words: Zomato, Swiggy, Food Delivery, Business Model, Market Strategy
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M, Thiagarajan, and Alagu Amirtha M. "A study on comparative analysis of zomato and swiggy based on consumer preference in Karaikudi." Journal of Management and Science 14, no. 2 (2024): 50–55. http://dx.doi.org/10.26524/jms.14.18.
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This study presents a comparative analysis of consumer preferences between two leading online food delivery platforms, Zomato and Swiggy. In an era marked by the rapid expansion of e-commerce and the increasing popularity of online food delivery services, understanding consumer behavior and preferences is crucial for businesses to remain competitive. Through a survey-based approach, data was collected from a diverse sample of consumers, encompassing various demographics and geographic locations. The study investigates user demographics, usage patterns, satisfaction levels, preferences, and factors influencing the choice between Zomato and Swiggy. Statistical analysis techniques, including descriptive statistics and correlation analysis, were employed to analyze the data and identify patterns and trends. The findings reveal insights into user satisfaction with different aspects of the platforms, such as user interface, delivery time, food quality, and customer service. Furthermore, the study examines the factors influencing consumers' decisions, such as pricing, promotions, restaurant selection, delivery reliability, and app features. A comparative analysis between Zomato and Swiggy provides valuable insights into the strengths and weaknesses of each platform, aiding in strategic decision-making and service enhancement. The implications of this study extend to both Zomato and Swiggy, as well as other stakeholders in the online food delivery market, offering actionable insights to improve customer satisfaction and gain a competitive edge.
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Roshan Baa. "Online Commerce in Ranchi (Jharkhand) of India: a Comparative Study of Zomato and Swiggy." International Journal of Economics, Business and Management Research 07, no. 06 (2023): 01–11. http://dx.doi.org/10.51505/ijebmr.2023.7601.
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Zomato and Swiggy are the two most popular food delivery apps in India, with each of them offering its own unique features and benefits to their customers and are successful in building strong brand recognition and customer loyalty. Zomato and Swiggy are the two dominant players in the food delivery industry, however, there always a new player entering the market regularly creating competition for them for which they need to continuously innovate and improve their service to stay ahead of the competition. By studying their marketing campaigns, we can learn about effective branding, customer acquisition, and retention strategies. The objective of the research is to determine the current best online food delivery company between Zomato and Swiggy from the point of view of the consumers living in Ranchi and to determine the most prominent factors that affect the decision making of a consumer. The survey also focused on trying to capture the mobile applications used by the respondents to order food online. The survey asked the respondents to give their preference between Zomato and Swiggy which helped us to make a definitive conclusion regarding our objectives. The research aimed to get responses from people belonging to diverse backgrounds so that the results obtained could be generalized for a wider population.
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MELITA CRASTA, ROHITHA. "A Study on “Consumer Satisfaction and Perception Towards Online Food Delivery Apps with Special Reference to Zomato and Swiggy”." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem44827.
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The rapid growth of online food delivery services has transformed consumer dining habits, with platforms like Zomato and Swiggy dominating the Indian market. This study aims to examine consumer satisfaction and perception towards these platforms, focusing on key factors such as service quality, pricing, delivery efficiency, app usability, customer support, and hygiene measures. A quantitative research methodology was employed, using a structured survey to collect data from a diverse sample of consumers across different age groups, income levels, and geographic locations. The study analyzed consumer preferences, satisfaction levels, and key service expectations, offering insights into the competitive positioning of Zomato and Swiggy. The findings reveal that 60% of consumers prefer Swiggy, citing faster delivery and better real-time tracking, whereas 35% favor Zomato, highlighting its wider restaurant selection and promotional discounts. Pricing remains a critical factor, with 80% of respondents influenced by discounts and offers. Additionally, 65% of users prioritize hygiene and safety, reinforcing the importance of post-pandemic health measures in food delivery services. While 85% of users find both apps user-friendly, Swiggy is rated higher for navigation and tracking, whereas Zomato excels in restaurant reviews and personalized recommendations. Despite high overall satisfaction, customer service inefficiencies, order inaccuracies, and inconsistent delivery times remain key areas for improvement. Both platforms need to enhance customer grievance redressal, optimize pricing models, and leverage AI-driven personalization to sustain long-term user engagement. This study contributes to the understanding of consumer behavior in online food delivery and provides actionable insights for Zomato, Swiggy, restaurant partners, and policymakers to improve service quality and customer experience. Future research can explore emerging trends, sustainability concerns, and evolving consumer preferences in the dynamic online food delivery sector. Key words: Consumer Satisfaction, Online Food Delivery, Service Quality, Customer Perception, App Usability.
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Sharma, Ms Poonam. "A Comparative Study of Online Food Delivery Trends Among Different Platforms in India: Focus on Swiggy and Zomato." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem48911.
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Abstract This research examines consumer preferences and usage patterns across major food delivery platforms in India, with particular emphasis on Swiggy and Zomato. Through primary data collected from 228 respondents regarding Indore city, the study analyzes key factors influencing platform selection, ordering frequency, expenditure patterns, and customer satisfaction metrics. The findings reveal significant differences in platform usage based on demographic factors, geographical locations, and specific service attributes. This research contributes to understanding the rapidly evolving online food delivery ecosystem in India and provides strategic insights for industry stakeholders seeking to enhance service delivery and customer experience. Keywords: Online food delivery, Swiggy, Zomato, consumer preferences, India, e-commerce, platform comparison
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Ankita Pareek, Kailash Saini, Ayushi Kumari, Kumari Nikita. "Restaurant Review Sentiment Analysis: An Automated Approach to Customer Feedback Analysis." Tuijin Jishu/Journal of Propulsion Technology 44, no. 1 (2023): 107–11. http://dx.doi.org/10.52783/tjjpt.v44.i1.2216.
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The rapid growth in the area of online food Provider Like Swiggy, Zomato, Uber eats, etc. took the growth of Restaurants and QSR service of India to Massive Revenue Sector. as the Restaurants have moved online So the online Reviews play Significant Role to empower the Business, There is Huge Data size of Reviews on Swiggy , Zomato and Google Reviews So Both the Owners and Potential Customer are Confused How They See this Review as, all platforms Comes with the idea of Stars Rating But They Don't Justified The Sentiments of Customers So we have Come with This Algorithm Which use The Power of Natural Language Processing (NLP) and Machine Learning(ML) to Solve this Problem.
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Verma, Mayuri. "THE HUNGER GAMES: CONSUMER PREFERENCE OF ZOMATO VS SWIGGY." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32657.
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A consumer is an individual who purchases a product or a service for personal consumption and not for further resale or manufacturing. For example, any person who buys apparels or wireless internet service for personal consumption is a consumer. Consumers make the decision of whether to purchase a product/service, as per their requirements and the influence of marketing done by a company for their brand. A brand is generally a name, term, design or symbol that helps you differentiate between two or more Companies, Products or Services in the eyes of its consumers. It helps in building a positive image of the organization among customers. It plays a vital role in contributing to retaining the market share of the company by ensuring that’s its customers are satisfied and are coming back for repeat purchases. The word satisfaction means – the fulfillment of one's wishes, expectations, or needs. Customer satisfaction refers to meeting the expectations of the customers by the brand they purchased. It is a psychological and emotional response that the customer has towards the consumption experience of the product or service bought. Customer satisfaction is one of the most prominent factors that influence a consumer’s preference.
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Rao, R. Raghavenrda. "A Study on Customer Satisfaction and Perception towards Food Delivery services of Zomato with reference to Hyderabad City." GLS KALP: Journal of Multidisciplinary Studies 1, no. 3 (2024): 29–42. http://dx.doi.org/10.69974/glskalp.01.03.58.
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The evolution and revolution of technology have completely changed the customization of products and services required by the consumers, especially in the e-commerce industry. E-commerce service providers are reaping benefits by offering online technological support to the consumers who cherish to get various services to their doorsteps quickly. Food delivery service through online booking is the latest version of e-commerce. The strength of these services is embedded in the fact that one does not need any kind of technical skills or proficiency of any particular language to avail the services. Having a minimum technical knowledge to place the orders via web browsers or mobile apps will make a good business nowadays. Though the Covid Pandemic has troubled this sector for the last one year, the global online food delivery services market size is expected to grow from $115.07 billion in 2020 to $126.91 billion in 2021 at a compound annual growth rate (CAGR) of 10.3%. (Mckinsey report, 2020). In India, we have major online food delivery channels like Zomato, Swiggy, Foodpanda, Travelkhana, Ubereats and so on... Among all, most of the customers prefer the services of Zomato or Swiggy due to their availability across the country.This paper throws light on the perception and level of satisfaction of customers towards online food ordering services through Zomato. The data is collected through a structured questionnaire and interviews. The study has come up with some interesting findings which are incorporated in the report.
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Pandya, Nikhil, Kuldeep Mandaliya, and Jignesh Vidani. "A comparative analysis of user experience and satisfaction on Zomato and Swiggy in Ahmedabad and Rajkot city." PRAYUKTI Journal of Management Applications 04, no. 01 (2024): 63–71. http://dx.doi.org/10.52814/pjma.2024.4108.
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The research delves into the intricate relationship between user age groups and their perceptions of Zomato and Swiggy, two leading food delivery platforms in India. A sample predominantly comprising individuals aged 18-24 was analysed, with smaller representations from other age brackets. Through Chi-Square tests, the study explored correlations between age and various user experience facets like ease of use, restaurant variety, delivery accuracy, and overall experience. Surprisingly, no statistically significant associations were found between age and these aspects on either platform, indicating that age doesn't significantly shape user perceptions. the discussion underscores the platform's consistency across age groups, implying that despite the dominance of younger respondents, user assessments remain uniform. These findings debunk the notion that age dictates user experience preferences on Zomato and Swiggy. Instead, variables like cultural inclinations, preferences, and demographic factors might wield more influence, prompting a call for broader research. The paper's future scope advocates for expanded demographic data collection and a wider lens of exploration, encompassing socioeconomic factors, lifestyle, geography, and qualitative insights. This holistic approach promises a nuanced understanding of user behaviors and preferences in the context of food delivery services, transcending the simplistic association of age with user experiences.
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Vala, Yash, Krunal C. Kamani, Maulik C. Prajapati, Mahendra D. Gurjar, and Ashish K. Makwana. "Online Food Purchasing Habit among the Hostel Students in Anand City, Gujarat, India." Archives of Current Research International 25, no. 6 (2025): 446–56. https://doi.org/10.9734/acri/2025/v25i61288.
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This research explores the online food delivery consumption patterns among college students in Anand City, focusing on the influence of area of residence (rural vs. urban) on purchasing behavior. Data collected from 100 respondents through a structured questionnaire reveals significant differences in frequency and preferences between rural and urban users. While awareness of online food delivery services is high (94%), urban respondents demonstrate a higher tendency for frequent purchases compared to rural counterparts, with weekly and monthly orders being more common in urban areas. Platforms like Swiggy and Zomato dominate the market, preferred for their reliability and variety, whereas other services see minimal usage. Fast delivery, discounts, and reasonable pricing emerge as key factors influencing purchase decisions. Despite growing acceptance, a significant portion of respondents still prefer cooking at home or dining out, primarily due to concerns about food quality, hygiene, and delivery costs. Payment preferences reveal a strong inclination toward digital payments, especially UPI, with cash on delivery remaining popular. Customer satisfaction is highest for Swiggy and Zomato, while other platforms lag behind. Respondents emphasize the need for improvements in delivery charges, food quality, and service speed to enhance the overall experience. The study highlights the evolving food consumption landscape in Anand, emphasizing the growing importance of online food delivery while underscoring challenges related to affordability, trust, and service quality.
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Meena, Banna Ram, and Ghanshyam Saini. "Critical Analysis of Recent Challenges in Quick Commerce of Fast-moving Consumer Goods in Rajasthan." Journal for Studies in Management and Planning 11, no. 1 (2025): 53–61. https://doi.org/10.5281/zenodo.15274371.
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Quick commerce firms are likely to face hurdles such as a low total addressable market (TAM), tapering growth in monthly transacting users (MTUs), and increased competition from e-commerce players. Although India’s quick commerce market is growing at a scorching pace, companies such as Zomato-owned Blinkit, Zepto and Swiggy Instamart, may find it challenging to keep up the growth momentum in the medium to long term, per the Indus Valley 2025 report by venture capital firm Blume Ventures.
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Garima Sampat Kamath. "Zomato’s Acquisition of Blinkit: How Business Analytics and Investment Banking Shaped the Deal." Universal Research Reports 12, no. 2 (2025): 99–113. https://doi.org/10.36676/urr.v12.i2.1523.
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Blinkit’s acquisition by Zomato in 2022 marked a significant stepping stone into India’s digital economy and food-tech sector. This research paper digs deeper into the investigation of the deal's background and strategic rationale, analytical studies, and financial structuring, with a deeper dig into the significant roles played by business analytics and investment banking to make the deal a reality. Acquiring Blinkit proved a well-thought-out shift for Zomato, for it could align itself with emerging consumer and market trends, and face competition from other players in the market, such as Swiggy Instamart, and Zepto. From evaluating Blinkit’s customer data, all the way to forecasting profitability and operational & integrational synergies, Business analytics played an extensive role. Various aspects of Blinkit’s business, such as consumer behaviour, delivery efficiency, and potential for growth in the quick commerce sector, were studied using data-driven models. At the time of acquisition, Blinkit faced mounting losses; hence, predictive analytics and key performance indicators were vital in risk assessment.
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Ravula, Asmitha yadav. "A Study on Comparison of Customer Preference between Online Parlour Website Services and Offline Parlour Services." Shanlax International Journal of Arts, Science and Humanities 7, S1 (2019): 17–19. https://doi.org/10.5281/zenodo.3371263.
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As online marketing e commerce are trending in the market opportunity arose for the service sector too. Many organization launching there e portals and website to connect with the customer and market their goods and services. Among the trending digital marketing in service sector ola cabs,Uber cabs, swiggy, zomato and urbanclap are the live examples My main focus of study is on comparison between online and offline parlour services. From this study it was clear that the online parlour service is at growing stage and offline parlour is in maturity stage according to product life cycle concept.
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Vishwakarma, Vaibhav Kumar, Prabhakar Pandey, and Sujeet Kapur. "A Comparative Study Of Young- Aged Adults And Middle-Aged Adults Consumers Usage Of Digital Marketing Platforms In The Selection Of Food And Beverage Outlets." PUSA Journal of Hospitality and Applied Sciences 9, no. 1 (2023): 38–46. http://dx.doi.org/10.48165/pjhas.2023.9.1.5.
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Background: The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. Digital marketing is quite important for the restaurant industry as well. Objective: The current study focuses on several online channels, like as websites, social media, email marketing, telephone marketing, etc., and how young- aged adults and middle-aged adults consumers, use these platforms to choose F&B establishments in Lucknow City. Methodology: Central tendency technique was implemented to achieve the objectives where weighted mean score was calculated for all the parameters and based on the weighted mean score, ranking of various parameters has been given. Results:The findings of the first objective revealed that most influential digital marketing strategy which influence young adults consumers selection of F&B outlet are marketing through food delivery portals like Swiggy, Zomato etc.(Rank 1 with Weighted Mean Score of 4.13) followed by paid social media marketing (marketing on YouTube) (Rank 2 with Weighted Mean Score of 4.12) and marketing through social media platforms like Facebook, Twitter and Instagram (Rank 3 with Weighted Mean Score of 4.06). The findings of the second objective revealed that most influential digital marketing strategy which influence middle-aged adults consumers selection of F&B outlet are marketing through websites (Rank 1 with Weighted Mean Score of 4.17) followed by online reviews about the outlets (Rank 2 with Weighted Mean Score of 4.13) and marketing through social media platforms like Facebook, Twitter and Instagram (Rank 3 with Weighted Mean Score of 4.05). Conclusion: Swiggy, Zomato etc. followed by paid social media marketing (marketing on YouTube) and marketing through social media platforms like Facebook, Twitter and Instagramwere preferred by young aged andwebsite and online review for middle aged consumers.
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Paluri, Ratna Achuta, Rishabh Upendra Jain, and R. Sankara Narayanan. "Zomato’s race to capture the foodtech market." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–28. http://dx.doi.org/10.1108/eemcs-04-2020-0103.
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Learning outcomes This case allows students to critically analyse the business model of Zomato which is a multi-sided platform/in the foodtech industry. It helps students to critically analyse how firms enter into the global market to create value and maintain dominance over the local market (especially in a large market such as India). The case can also be used to introduce students to the business canvas model by analysing foodtech start-ups. The outcomes are as follows: to understand the Business Model Canvas as a tool to describe and analyse the foodtech business such as Zomato’s, based on its value proposition and the way it sells its services; to conduct a value chain analysis and analyse the business models adopted by foodtech companies; to understand how Zomato can aim at global value creation; and to design a clear growth strategy and evaluate Zomato’s options to internationalize or expand locally. Case overview/synopsis The year 2018 was an important year for Zomato as it geared up to chart new heights amidst the changing dynamics of the industry on one hand and a co-founder exiting the company on the other hand. Zomato was incepted in 2008 as a restaurant discovery platform offering users the ability to access restaurant menus and post online reviews. It provided a range of value-added services for both its restaurant partners and end customers. Its vertical integration enabled it to grow its revenues across its three lines of business, namely, dining out, delivery and sustainability. Zomato was an early internet start-up that expanded rapidly in the international markets. In the past ten years, the company both scaled and rolled back its operations with unique lessons learned in each market that paved its path for success both locally and globally. The domestic market was being dominated by a few large players sharing the market. Reports by market intelligence firms showed that Swiggy, the closest competitor was starting to dominate Zomato in India [1]. Deepinder, CEO, Zomato’s dilemma for adding value and increasing revenues by weighing options of whether the company should strengthen its presence in the domestic market, or, venture into foreign markets or serve both local and foreign markets. Complexity academic level This case is appropriate for postgraduate courses in Strategic Management or International Business. Supplementary materials Teaching notes are available for educators only. Subject code CSS 5: International Business.
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Paluri, Ratna Achuta, Rishabh Upendra Jain, and R. Sankara Narayanan. "Zomato’s race to capture the foodtech market." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–28. http://dx.doi.org/10.1108/eemcs-04-2020-0103.
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Learning outcomes This case allows students to critically analyse the business model of Zomato which is a multi-sided platform/in the foodtech industry. It helps students to critically analyse how firms enter into the global market to create value and maintain dominance over the local market (especially in a large market such as India). The case can also be used to introduce students to the business canvas model by analysing foodtech start-ups. The outcomes are as follows: to understand the Business Model Canvas as a tool to describe and analyse the foodtech business such as Zomato’s, based on its value proposition and the way it sells its services; to conduct a value chain analysis and analyse the business models adopted by foodtech companies; to understand how Zomato can aim at global value creation; and to design a clear growth strategy and evaluate Zomato’s options to internationalize or expand locally. Case overview/synopsis The year 2018 was an important year for Zomato as it geared up to chart new heights amidst the changing dynamics of the industry on one hand and a co-founder exiting the company on the other hand. Zomato was incepted in 2008 as a restaurant discovery platform offering users the ability to access restaurant menus and post online reviews. It provided a range of value-added services for both its restaurant partners and end customers. Its vertical integration enabled it to grow its revenues across its three lines of business, namely, dining out, delivery and sustainability. Zomato was an early internet start-up that expanded rapidly in the international markets. In the past ten years, the company both scaled and rolled back its operations with unique lessons learned in each market that paved its path for success both locally and globally. The domestic market was being dominated by a few large players sharing the market. Reports by market intelligence firms showed that Swiggy, the closest competitor was starting to dominate Zomato in India [1]. Deepinder, CEO, Zomato’s dilemma for adding value and increasing revenues by weighing options of whether the company should strengthen its presence in the domestic market, or, venture into foreign markets or serve both local and foreign markets. Complexity academic level This case is appropriate for postgraduate courses in Strategic Management or International Business. Supplementary materials Teaching notes are available for educators only. Subject code CSS 5: International Business.
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Agarwal, Gunjan. "FeastFinder: Your friendly guide to tasty bites." International Journal for Research in Applied Science and Engineering Technology 13, no. 5 (2025): 2094–100. https://doi.org/10.22214/ijraset.2025.70674.
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Abstract: Feastfinder exists in one of the fastest growing segments in the Indian online trade scenario. Food orders online - be it with the site or mobile app of a quick-service restaurant - has emerged as one of the most transparent and amicable ways for consumers.or a web site or app that has more possibilities for food to be delivered from different eateries. The portals provide types of cuisines such as fast food, Indian, Chinese, Italian, and so forth. In today's times, the dining out culture gets substituted with the eat-in culture. Because of this, it is observed that more and more Indian families Offers digital dining platforms, with top services, including the largest India Zomato ,Swiggy, Food Panda, and many more. This work is conceptual in nature and primarily concerned with the Notion of OFD Apps, Role of OFD Apps in today's Scenario, some technologies embraced by online food ordering apps, Copious Zomato business models and streams of revenue, SWOT analysis and future of Online food apps and how they can be innovative. It helps to deal with customer behavior, understand consumer balance, and analyze their perceptions. Share your experiences with others in the form of reviews, whether it's a service or a product you purchased, has never been easier thanks to these platform.
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Gandhare, Dnyanesh. "ShopWisely - The Ultimate Price Comparer." International Journal for Research in Applied Science and Engineering Technology 11, no. 11 (2023): 1547–50. http://dx.doi.org/10.22214/ijraset.2023.56837.
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Abstract: Customers are faced with an abundance of options in the quickly changing world of online shopping and food delivery, which makes it difficult and time-consuming to find the best offers and affordable solutions. ShopWisely has come to light as a trailblazing answer to this problem, providing consumers with a thorough platform for comparing costs from top e-commerce sites like Amazon and Flipkart as well as popular meal delivery services like Zomato and Swiggy. ShopWisely is an online project that makes it easy for people to make educated purchases. It accomplishes this by compiling real-time pricing information from several sources, giving consumers a comprehensive picture of their choices. With an attractive and userfriendly design, the platform's main objective is to expedite the online shopping and meal ordering process, eventually
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Jeyadevi, S., and M. S. Meenakshi. "A Comparative Study between Zomato and Swiggy for Level of Satisfaction of Customers of Madurai City." Quing: International Journal of Commerce and Management 3, no. 1 (2023): 58–64. http://dx.doi.org/10.54368/qijcm.3.1.0008.
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Vora, Ashwin. "Survey on Comparative Study of Consumers Preference Towards Zomato and Swiggy Among Gen-Z in Ahmedabad." Journal of Advanced Research in Operational and Marketing Management 07, no. 01 (2024): 6–10. http://dx.doi.org/10.24321/2582.5399.202402.
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Shree Attal Shiv, Jyoti. "Comparative Study on the Food Delivery Industry with Reference to Zomato and Swiggy in Raipur Area." International Journal of Science and Research (IJSR) 12, no. 6 (2023): 2513–26. http://dx.doi.org/10.21275/sr23625000408.
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Sinha, Akhil. "A Comparative Study Of Popularity Of Online Food Delivery Services Between Zomato And Swiggy In Pune." Poonam Shodh Rachna 3, no. 4 (2024): 228–32. http://dx.doi.org/10.56642/brdu.v03i04.040.
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Sukasini, R., and K. Subramaniam. "A Comparative Study on Online Food Ordering and Delivery Systems with Special Reference to Zomato and Swiggy in Erode City." ComFin Research 13, S1-i1-Mar (2025): 228–31. https://doi.org/10.34293/commerce.v13is1-i1-mar.8685.
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Now a day the technology innovation has changed a consumer habits specifically rabidly increase the food eating habits, after covid 19 online food ordering methods more influence to the consumer. It has transformed our daily routines, including how we order food. The concept of online food ordering was pioneered by Zomato, which was established in 2008.and evolved from a restaurant directory to a food delivery service. Competing with Swiggy was founded in the year of 2014. Pursued by more online food ordering and delivering platforms are introduced. While traditional dining services provided by various restaurants and hotels continue to dominate, the emergence of online food delivery is rapidly gaining traction. This shift is especially noticeable in urban centers across India. Therefore, this study aims to examine the rising preference for online food delivery in emerging cities like Erode and the key determinants driving this transformation.
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Srinivasan, K. R., and T. P. Ramprasad. "An Economic Study on Factors that Influencing and Level of Satisfaction Towards Online Food Ordering in Madurai City." Shanlax International Journal of Economics 9, no. 2 (2021): 77–82. http://dx.doi.org/10.34293/economics.v9i2.3790.
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In modern era every one in the family exposed to western culture they prefer to order foods from favourite restaurants through online applications like swiggy, Zomato, food panda etc., Generally, people consume food from hotels which takes a lot of time for it delivery. The time factor will be more when people going to restaurants and buy foods and cost will also be more. This study is conducted to study the consumer satisfaction towards online food ordering using online applications, how it bridges the gap between the consumer and the hotels. In this study an attempt has been made to analyse the factors influencing consumers to buy food through food ordering applications and their satisfaction level towards those applications. Sample of 45 has been selected on the basis of simple random sampling. Questionnaire has been used to collect primary data from the respondent. SPSS has been used to test statistical viability of the study.
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P, Harshini, and Sangeetha C. "Cooked Food Supply Chain with ERP Model." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 10, no. 2 (2024): 90–99. http://dx.doi.org/10.32628/cseit2390620.
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In order to assess how technology, in particular Industry 4.0 tools, has solved issues in the food supply chain, with an emphasis on quality, safety, and sustainability, this research systematically reviews literature from 2010 to 2021. The COVID-19 interruptions highlight the necessity of ongoing change in the direction of a food supply chain that is more robust and sustainable. This conceptual research examines the rapidly developing Indian online food start-up market, highlighting cutting-edge tactics and technology used by significant firms such as Zomato and Swiggy. The $350 billion Indian internet food sector is examined, with a focus on the factors that have contributed to these platforms' success. Businesses must take a global viewpoint into account when analysing their competitive strategies in the current global business climate. This essay examines the fundamentals, obstacles, and tactics of supply chain management . concentrating on companies who operate in international markets, with a focus on the ramifications for the Indian agri-food industry.
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Swathi Turai, Praneetha. P, Rajasri Aishwarya. B, Mohammed Adil, and Mani Charan Vangala. "Analysis of restaurant ratings and reviews using machine learning." World Journal of Advanced Research and Reviews 25, no. 2 (2025): 1039–46. https://doi.org/10.30574/wjarr.2025.25.2.0378.
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Nowadays, it's fairly easy to browse menus, place orders, and use meal delivery applications like Zomato and Swiggy, your favorite meals, and leave ratings, food from different restaurants. These ratings and reviews are helpful not just for customers but also for businesses. However, figuring out the overall sentiment from these reviews can be tricky. To better understand the data, we did some exploratory analysis to identify the most and least expensive restaurants. We also found the top critics—those with more than 100 reviews and 10,000 followers. We then used clustering methods like KMeans and Hierarchical clustering to be grouped restaurants into three categories based on their cuisine type and pricing. For sentiment analysis, we tried both supervised methods (like Logistic Regression, Decision Trees, and Naive Bayes) and unsupervised methods (like Linear Discriminant Analysis). We defined ratings above 3.5 as positive. After some fine-tuning, we found that Logistic Regression and LightGBM worked the best.
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Pavan, Kumar Thimmavajjala, and Kaur Lavpreet. "Meme-onomics: How memes are driving the advertising markets in India: A Case Study of Zomato and Swiggy." International Journal of Multidisciplinary Research Transactions 4, no. 11 (2022): 28–43. https://doi.org/10.5281/zenodo.7348390.
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In the current era of technological advancement, visual communication mainly takes place on the Internet. Of the many forms of visual expression on the Internet, one of the most widespread and expressive is memes. The creation of memes involves an amusing juxtaposition of phrases and pictures. Largely, Internet Memes are visual (photo and text, or video) content, popularly circulated via social media platforms, that are intended to convey a humorous message and meanings which are well-grounded in the global culture. Advertisers play creatively with memetic elements to get the audiences’ attention. By carefully cleverly selecting certain bits from the content on various media, marketers are able to attract audience attention to the songs, videos, series, serials, or movies and make profits on basis of increasing views and shares. In this context, it is relevant to study the meme market and their impact which is enabling convergence of media. This study focuses on Zomato and Swiggy’s outreach through memes. The memes were using yearly trend analysis and range from the period between 2020 and 2022 (between the pandemic period). We find that both have used the model extensively during the pandemic period despite a cut in their overall advertisement expenditures.
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Mahipal, Chandan. "Behaviour of Students Towards Electronic Food Delivery Platforms." International Journal of Management and Humanities (IJMH) 4, no. 9 (2020): 89–95. https://doi.org/10.35940/ijmh.I0917.054920.
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As the market sees a growth in the electronic food delivery apps services, it becomes important to analyze the market, the consumer behavior and perception towards the service. This will in turn help to understand what the consumer wants. By capitalizing on these findings, the companies can innovate and define new strategies and serve them better. The problem which the researcher studied in the paper was to study the perception, satisfaction and behaviour of college students towards electronic food delivery platforms in Mumbai. In this research, 144 people were surveyed to find out different consumer attitudes of the customers like the loyalty, spending pattern, nutritional intake, the preferred mode of payment. The research would help the various platforms, mainly Zomato and Swiggy to focus on the areas where they are lacking and help them better target the needs of the consumer. It can help them target the new consumers through popular channel. They can know about the consumers preferences with respect to payment options, availability of healthy food and various other aspects.
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National, Press Associates. "COMPARATIVE ANALYSIS OF SWIGGY AND ZOMATO: ADVANCING SUSTAINABLE BUSINESS PRACTICES THROUGH ZERO CARBON FOOTPRINT AND ECO-FRIENDLY DELIVERY SOLUTIONS." National Research Journal of Human Resource Management 12, no. 1 (2025): 236–38. https://doi.org/10.5281/zenodo.15357261.
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Mohammad Sajjad Hussain. "Algorithmic Management of Workers through Food Delivery Platforms in India." Journal of Extreme Anthropology 8, no. 2 (2025): 74–106. https://doi.org/10.5617/jea.11784.
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This study explores the role of algorithmic management in India’s food delivery industry, specifically focusing on platforms like Swiggy and Zomato, which act more like employers than mere intermediaries. By harnessing extensive data, these platforms automate decision-making processes and influence work dynamics through surveillance, control, and ongoing performance assessments. Based on 25 months of field research in Hyderabad, including six months working as a delivery worker and conducting interviews with platform employees, this research reveals often overlooked elements of algorithmic governance. It examines how fleet managers, geo-fencing, food preparation times, and monitoring practices are utilized to optimize labour and exert control. The findings also indicate that real-time identity checks, adherence to dress codes, and location tracking contribute to a form of surveillance that is both remote and continuous. By placing food delivery platforms in the context of broader discussions around digital labour, control, and automation, this research illustrates how algorithmic management not only automates management functions but also heightens job insecurity through the reintroduction of piece-rate pay. It challenges the perception of these platforms as neutral facilitators, highlighting their direct involvement in shaping and regulating the labour process.
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Singh, Jagandeep. "Zomato: quick commerce on the menu." Emerald Emerging Markets Case Studies 13, no. 2 (2023): 1–28. http://dx.doi.org/10.1108/eemcs-10-2022-0350.
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Learning outcomes By analyzing and discussing the case, students should be able to identify macro environmental factors that impact business decision-making; apply Michael Porter’s five forces framework; evaluate sources of synergy; understand the concept of disruptive innovation; choose sources of competitive advantage; apply the value proposition canvas; and apply tenets of Blue Ocean strategy. Case overview/synopsis The grocery retail market in India accounts for nearly 70% ($608bn) of the total retail market ($883bn). The brick-and-mortar multi-tiered distribution network for groceries encompasses a million wholesalers and distributors and 12 million retail outlets. These retail outlets serve as customer touch points where bulk of grocery shopping is done. The online grocery industry is a miniscule $5.5bn. High incomes, change in purchase behaviour, inclination towards speed and convenience on the demand side and alacrity on the supply side have paved the way for new format, quick commerce. Trends and forecasts suggest that quick commerce, a high cash burn business, will grow exponentially. Zomato has jumped onto the quick commerce bandwagon with the acquisition of loss-making Blinkit. The case analyses the quick commerce industry through the lens of Michael Porter’s five forces framework and the Blue Ocean strategy. It elaborates the profitability drivers of the industry and also examines the sources of synergy from the acquisition. Complexity academic level This case is suitable for a class on strategy in postgraduate-level courses. It can be used in a session on entrepreneurship and innovation. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.
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Kesarwani, Vansh, and Dr E. Manigandhan. "Study of Brand Promotion Strategy with Reference to Zomato and Swiggy - Two Major Players in the Online Food Ordering Industry." International Journal for Research in Applied Science and Engineering Technology 13, no. 5 (2025): 7151–66. https://doi.org/10.22214/ijraset.2025.71807.
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Mohd. Asad Khan and Adeel Maqbool. "An investigation of the factors leading to customer satisfaction with online food delivery services in India." Journal of Communication and Management 3, no. 03 (2024): 229–36. http://dx.doi.org/10.58966/jcm2024336.
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Online food delivery services in India have become a billion-dollar industry. Food delivery giants like Zomato, Swiggy and Uber Eats have revolutionized online food delivery. Earlier, food ordering was confined to individual restaurants taking orders over the phone or through websites and delivering to addresses through their workforce. Today, over 95 % of orders are placed on apps and delivered through a network of delivery agents on the payroll of these food delivery agencies. There is plenty of research into why people order food online and choose one service provider over another. However, there needs to be more research on factors whose presence or absence affect customer satisfaction, and whether this customer satisfaction affects the intention to order food online. This research used the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate factors responsible for customer satisfaction with online food delivery services in India. A comprehensive survey was conducted on 514 participants. The study found evidence for the impact of customer services, delivery personnel behaviour, and online payment security on customer satisfaction, which in turn, affected the intention to order online food. These are essential organisational factors that users are likely to compare when choosing between online food delivery companies.
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Ajay Chaurasia. "Brand Cart-ism: Analyzing the Impact of Shopping Carts on Consumer Preferences and Purchase Behavior in E-commerce Platforms." Journal of Information Systems Engineering and Management 10, no. 49s (2025): 913–21. https://doi.org/10.52783/jisem.v10i49s.10005.
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The present study examines the shopping cart behavior on the leading e-commerce websites to understand the customer preferences and the volume of shopping as well as the pattern of purchase. Enumerating from mock data of seven popular brands – Amazon, Flipkart, Zepto, Zomato, Swiggy, Ajio, and Snapdeal, we studied cart usage metrics like that of average cart value, abandonment rate, and conversion rate. Information was gathered during simulated user sessions and consumers’ surveys with a view of mining for behavioral and attitudinal insights. Descriptive statistics, correlation, regression, ANOVA, cluster analysis, and principal component analyses was used to discover the relationship between cart features and the outputs of shopping. Results indicate that there are major platform differences achieved between Amazon and Zepto which showed higher conversion rates also providing higher values of cart but the abandonment of cart was negative to repeat purchases. Regression models had shown that average cart value and conversion rate have been primary predictors of volume of shopping. Differential shopper segmentation was achieved through cluster analysis but the complex behaviors were simplified to revealing factors through the use of PCA. These findings bring out the importance of shopping carts in determining consumer choices and efficacy of the platform and the insight is practical to e-commerce marketers and developers.
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Arjun, Bandari. "Restaurant Rating Prediction Using Food Delivery Applications." International Journal for Research in Applied Science and Engineering Technology 13, no. 4 (2025): 6996–7002. https://doi.org/10.22214/ijraset.2025.70022.
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This project is an end-to-end machine learning pipeline for predicting restaurant ratings on the popular food delivery platform Zomato and Swiggy. The Restaurant Rating Prediction project is a machine learning model that predicts the rating of a restaurant based on various factors such as location, type of cuisine, cost for two people, online delivery option, book table option, and more. The model was trained on a dataset obtained from the popular restaurant discovery platforms. Several machine learning algorithms, including linear regression, Ridge and Lasso regression, Random Forest, Ad boost, and Gradient Boosting, were tested and the best performing model was selected. In addition, a web application was built using Flask to provide a user-friendly interface for users to input restaurant details and receive predicted ratings. The project "Restaurant rating prediction using food delivery applications " aims to develop a system that predicts the rating of restaurants listed on the platforms. The system leverages machine learning algorithms to analyze various features of restaurants, such as location, cuisine, pricing, and customer reviews, in order to provide accurate rating predictions. The objective is to assist users in making informed decisions when selecting a restaurant by offering an estimate of the expected rating.
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Balakrishnan, Ayswarya Lakshmi. "Food Delivery Services as a Platform for Women’s Social Networking and Community Building: A Socio-Digital Perspective." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50165.
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ABSTRACT This study explores the emerging role of food delivery services as platforms that go beyond commerce to support women's social networking and community recognition in Coimbatore, India. With the rise of digital platforms such as Swiggy, Zomato, WhatsApp, and Instagram, many women have transitioned into home-based food entrepreneurs, gaining both economic independence and social presence. The research investigates how these platforms facilitate peer interaction, emotional support, knowledge-sharing, and visibility within the local community. Data was collected through a structured questionnaire from 293 women engaged in food-related businesses, and analyzed using descriptive statistics, chi-square tests, Garrett ranking, and Spearman’s correlation. The findings show that participation in food delivery platforms significantly enhances local recognition, repeat customer trust, and personal branding. Furthermore, informal networks such as WhatsApp groups serve as vital support systems, enabling collaboration and reducing isolation. The study concludes that digital food platforms act not only as business tools but also as catalysts for women’s empowerment and community building. Recommendations include localized support networks, digital literacy training, and inclusive platform policies. The study offers important insights for policymakers, platform developers, and women-focused development programs, and highlights the potential for future research on long-term socio-economic impacts. Keywords: Women entrepreneurs, food delivery platforms, digital empowerment, social networking, community recognition, peer support, visibility.
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H N, Srinivas. "The Gig Economy and Youth Employment in Urban Karnataka: A Socio-Economic Examination." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50390.
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Abstract: This scholarly article meticulously investigates the increasingly significant influence that the gig economy exerts on employment opportunities for the youth demographic in the rapidly urbanising region of Karnataka. As digital platforms, including but not limited to Swiggy, Zomato, Uber, Ola, Urban Company and various freelance job portals, continue to proliferate and expand their reach, they are simultaneously transforming and redefining the conventional employment patterns that young individuals have traditionally relied upon. This extensive analysis carefully investigates the complex socio-economic consequences tied to gig employment, highlighting essential factors like income consistency, job satisfaction rates, opportunities for acquiring new skills and future career paths that may develop for younger workers in this industry. The research strategy for this inquiry is fundamentally anchored in the application of secondary data sources, which feature government reports and extensive surveys. It is focused on delivering a comprehensive and detailed analysis of the ways the gig economy is impacting the lives of young people in prominent cities like Bengaluru, Mysuru and Mangaluru. Furthermore, the study integrates recent societal developments, such as the implementation of India's Code of Social Security in 2020, the significant rise of hyper local delivery platforms and the increasing levels of digital literacy that are being observed among the youth population, thereby enriching the overall analysis of the gig economy's impact.