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Relevant bibliographies by topics / Copywriter

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Journal articles

Academic literature on the topic 'Copywriter'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 June 2025

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Journal articles on the topic "Copywriter"

1

Rosenquist, Rod. "Copywriting Gertrude Stein: Advertising, Anonymity, Autobiography." Modernist Cultures 11, no. 3 (2016): 331–50. http://dx.doi.org/10.3366/mod.2016.0144.

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This article traces the parallel, though in some ways inverted, early careers of Gertrude Stein and Helen Woodward: one a celebrated but little-read modernist author and the other a widely-read but largely anonymous copywriter. The first section draws comparisons between early twentieth-century changes in advertising copy and Stein's literary innovations, focusing on the techniques used by Stein and copywriters like Woodward to direct attention to ordinary objects or promote branded products by appealing to the individual reader's experience and subjectivity. The second section goes on to consider the contrasting definitions and public expectations of the author within the contexts of high modernism and modern advertising, respectively. The article concludes with brief analysis of the techniques of attribution, promotion and anonymity within the autobiographies of these two writers, suggesting that the contrast in approaches to life writing were largely due to how creative and corporate authors held highly contrasting public positions in early twentieth-century America.

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2

Soegoto, Eddy Soeryanto, M. Mulyanto, Sri Yuliawati, and Adhea Vinora Putri. "E-learning Media for the Ability to Recognize and Count Numbers in Kindergarten Students." International Journal of Research and Applied Technology 2, no. 1 (2022): 142–50. http://dx.doi.org/10.34010/injuratech.v2i1.6783.

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The purpose of this study is to determine the extent of the role of social media on consumer interest in using the services of a copywriter. Because social media can be used as a promotional medium by using captions and also good visuals, which can be written according to the wishes of the businessman in attracting the attention of consumers. Consumers also don't need to come directly to the place or office of the copywriter, they just need to use Instagram social media for sources of information related to working days and hours, arrange meeting schedules, and so on. This study uses a qualitative descriptive research method by conducting a literature study on various studies. The results of this study are expected to build brand awareness so that it can increase interest in services sold with digital marketing techniques carried out by service owners. In addition, using Instagram social media can also make it easier for business owners and consumers. This of course can increase sales revenue.

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3

Povar, Anna. "EDITING IN THE PERIOD OF MANUSCRIPT BOOK." Integrated communications, no. 3 (2017): 89–91. http://dx.doi.org/10.28925/2524-2644.2017.3.18.

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The article examines the role of manuscript editing in the process of editing formation and definition of editor’s functions. The analysis of manuscript artifacts is conducted and the purpose of intervention of editor (compiler, interpreter, copywriter) of the text is represented. The research was carried out within the framework of the discipline “Fundamentals of Editorial Skills” (the lecturer –Vernyhora N. M., Associate Professor of Publishing Department).

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4

Zubkova, Irina A. "«Attractive» Adverbials as an Expressive Syntax Method in Copyright." Proceedings of Southern Federal University. Philology 2020, no. 1 (2020): 103–10. http://dx.doi.org/10.18522/1995-0640-2020-1-103-110.

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In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.

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5

Minowa, Yuko. "Hiraga Gennai." Journal of Historical Research in Marketing 6, no. 2 (2014): 258–78. http://dx.doi.org/10.1108/jhrm-04-2013-0018.

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Purpose – This paper aims to examine a copy Hiraga Gennai wrote advertising the toothpowder brand Sosekiko in terms of its target audience, product decisions pertaining to branding and packaging, pricing and advertising objectives and message appeals. A masterless samurai in the eighteenth century, Hiraga Gennai is considered Japan’s first advertising copywriter. Life of the versatile Renaissance man Gennai and the influences of his accomplishments on advertising in following generations are briefly discussed. Design/methodology/approach – The research draws from a sampling of classical and contemporary literature as well as the interpretation of the images shown here. Visual content is described and analyzed as well. Findings – Gennai’s witty and humorous advertising copy for handbills attracted the townspeople of Edo. The toothpowder market was mature and competitive, and Gennai’s copy emphasized differentiation through packaging and volume discount rather than ingredients. The advertising copy has culturally unique aspect: It appeals to the audience’s ninjo, or feelings of humanity, and explicitly solicited disseminating positive word-of-mouth by the audience. Originality/value – This research shows that activities resembling more contemporary marketing practices, such as advertising and branding, for consumer products such as toothpowder existed in eighteenth-century Japan, more than a century prior to the paradigmatic development of marketing concept. The possibility for Gennai as a potential strategic marketing planner and implementer, in addition to advertising copywriter, is researched and analyzed.

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6

Walisyah, Tengku. "Bentuk-Bentuk Komunikasi Visual Dalam Periklanan." Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam 6, no. 1 (2019): 33. http://dx.doi.org/10.37064/jki.v6i1.5518.

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<em>Dalam merebut perhatian audiens terhadap iklan yang ditawarkan beberapa upaya dilancarkan untuk mendesain content iklan yang atraktif. Dimulai dari hadirnya bentuk-bentuk komunikasi visual seperti desain grafis, brand, billboard/poster dan display pada majalah/surat kabar, sampai kepada packaging menghasilkan visualisasi kreatif tersendiri dalam periklanan. Alhasil, selanjutnya efek dahsyat pun lahir sebagai manifestasi dari beberapa kriteria seperti tipografi, ilustrasi, warna, prinsip visual, serta Art Director dan Copywriter dimana perpaduannya menghasilkan harmoni visualisasi yang dahsyat. </em>

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7

Zucconi, Francesco. "When the Copywriter is the Protagonist. History and Intermediality in Pablo Larraín’s No (2012)." Acta Universitatis Sapientiae, Film and Media Studies 12, no. 1 (2016): 129–47. http://dx.doi.org/10.1515/ausfm-2016-0007.

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Abstract Through films such as Tony Manero (2008), Santiago 73, Post Mortem (2010), and No (2012), the productions of Chilean director Pablo Larraín have focused on the historical and political themes that marked the last decades in the life of his country: the putsch against Salvador Allende and Augusto Pinochet’s dictatorship. This paper analyses the last film of the trilogy, dedicated to the 1988 Chilean national plebiscite and the communication battle between supporters of the “Yes” and “No” sides. Why does Larraín identify the copywriter René Saavedra as the main character of the film? And why does the film accord such importance to the advertising campaign in recounting the historical reality of democratic transition? How does the fictional film remediate the archival footage of the 1988 campaign? To answer these questions, this paper investigates the film as an audiovisual form of interpretation of historical events and film montage as an intermedial “authentication” of the archival documents relating to this traumatic past.

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8

Masrukhi, Moh. "Hypersemiotics in Printed Commercial Advertising." Jurnal Humaniora 31, no. 2 (2019): 199. http://dx.doi.org/10.22146/jh.41554.

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Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (the schematic form that organizes the global meaning of a text), and microstructures (text grammars), and to understand signs especially nonverbal sign the hyper-semiotics theory will be used.

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9

Masrukhi, Moh. "Hypersemiotics in Printed Commercial Advertising." Jurnal Humaniora 31, no. 2 (2019): 199. http://dx.doi.org/10.22146/jh.v31i2.41554.

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Abstract:

Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (the schematic form that organizes the global meaning of a text), and microstructures (text grammars), and to understand signs especially nonverbal sign the hyper-semiotics theory will be used.

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10

Kemala, Intan, and Titi Antin. "IBU DAN IKLAN TELEVISI (TINJAUAN TERHADAP IKLAN PRODUK UNTUK BALITA DI TELEVISI)." Marwah: Jurnal Perempuan, Agama dan Jender 10, no. 2 (2011): 178. http://dx.doi.org/10.24014/marwah.v10i2.494.

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Advertisement is an easy media to persuades the society, but sometime advertisement inculcate ideology which is contrast with social reality, so that peep out sham reality. Producer, copywriter and visualizer, of media have to think the good side and impact to emerge from the advertisement for the shake of future nation. Mother has to have filter in pulling back the displaying of advertisement which appeal and mislead, with selective assessing, choosing, then decide product to be used for her household. This will not realize without support the knowledge of family ( in this case, father as the head of household ). It is not easy to fight against the persuation of television advertisement because there is a desire to buy although the products which will bought not yet become a need.

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