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Journal articles on the topic 'Copywriter'
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1
Rosenquist, Rod. "Copywriting Gertrude Stein: Advertising, Anonymity, Autobiography." Modernist Cultures 11, no. 3 (November 2016): 331–50. http://dx.doi.org/10.3366/mod.2016.0144.
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This article traces the parallel, though in some ways inverted, early careers of Gertrude Stein and Helen Woodward: one a celebrated but little-read modernist author and the other a widely-read but largely anonymous copywriter. The first section draws comparisons between early twentieth-century changes in advertising copy and Stein's literary innovations, focusing on the techniques used by Stein and copywriters like Woodward to direct attention to ordinary objects or promote branded products by appealing to the individual reader's experience and subjectivity. The second section goes on to consider the contrasting definitions and public expectations of the author within the contexts of high modernism and modern advertising, respectively. The article concludes with brief analysis of the techniques of attribution, promotion and anonymity within the autobiographies of these two writers, suggesting that the contrast in approaches to life writing were largely due to how creative and corporate authors held highly contrasting public positions in early twentieth-century America.
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Soegoto, Eddy Soeryanto, M. Mulyanto, Sri Yuliawati, and Adhea Vinora Putri. "E-learning Media for the Ability to Recognize and Count Numbers in Kindergarten Students." International Journal of Research and Applied Technology 2, no. 1 (March 23, 2022): 142–50. http://dx.doi.org/10.34010/injuratech.v2i1.6783.
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The purpose of this study is to determine the extent of the role of social media on consumer interest in using the services of a copywriter. Because social media can be used as a promotional medium by using captions and also good visuals, which can be written according to the wishes of the businessman in attracting the attention of consumers. Consumers also don't need to come directly to the place or office of the copywriter, they just need to use Instagram social media for sources of information related to working days and hours, arrange meeting schedules, and so on. This study uses a qualitative descriptive research method by conducting a literature study on various studies. The results of this study are expected to build brand awareness so that it can increase interest in services sold with digital marketing techniques carried out by service owners. In addition, using Instagram social media can also make it easier for business owners and consumers. This of course can increase sales revenue.
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Povar, Anna. "EDITING IN THE PERIOD OF MANUSCRIPT BOOK." Integrated communications, no. 3 (2017): 89–91. http://dx.doi.org/10.28925/2524-2644.2017.3.18.
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The article examines the role of manuscript editing in the process of editing formation and definition of editor’s functions. The analysis of manuscript artifacts is conducted and the purpose of intervention of editor (compiler, interpreter, copywriter) of the text is represented. The research was carried out within the framework of the discipline “Fundamentals of Editorial Skills” (the lecturer –Vernyhora N. M., Associate Professor of Publishing Department).
4
Zubkova, Irina A. "«Attractive» Adverbials as an Expressive Syntax Method in Copyright." Proceedings of Southern Federal University. Philology 2020, no. 1 (March 15, 2020): 103–10. http://dx.doi.org/10.18522/1995-0640-2020-1-103-110.
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In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.
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Minowa, Yuko. "Hiraga Gennai." Journal of Historical Research in Marketing 6, no. 2 (May 13, 2014): 258–78. http://dx.doi.org/10.1108/jhrm-04-2013-0018.
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Purpose – This paper aims to examine a copy Hiraga Gennai wrote advertising the toothpowder brand Sosekiko in terms of its target audience, product decisions pertaining to branding and packaging, pricing and advertising objectives and message appeals. A masterless samurai in the eighteenth century, Hiraga Gennai is considered Japan’s first advertising copywriter. Life of the versatile Renaissance man Gennai and the influences of his accomplishments on advertising in following generations are briefly discussed. Design/methodology/approach – The research draws from a sampling of classical and contemporary literature as well as the interpretation of the images shown here. Visual content is described and analyzed as well. Findings – Gennai’s witty and humorous advertising copy for handbills attracted the townspeople of Edo. The toothpowder market was mature and competitive, and Gennai’s copy emphasized differentiation through packaging and volume discount rather than ingredients. The advertising copy has culturally unique aspect: It appeals to the audience’s ninjo, or feelings of humanity, and explicitly solicited disseminating positive word-of-mouth by the audience. Originality/value – This research shows that activities resembling more contemporary marketing practices, such as advertising and branding, for consumer products such as toothpowder existed in eighteenth-century Japan, more than a century prior to the paradigmatic development of marketing concept. The possibility for Gennai as a potential strategic marketing planner and implementer, in addition to advertising copywriter, is researched and analyzed.
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Walisyah, Tengku. "Bentuk-Bentuk Komunikasi Visual Dalam Periklanan." Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam 6, no. 1 (August 1, 2019): 33. http://dx.doi.org/10.37064/jki.v6i1.5518.
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<em>Dalam merebut perhatian audiens terhadap iklan yang ditawarkan beberapa upaya dilancarkan untuk mendesain content iklan yang atraktif. Dimulai dari hadirnya bentuk-bentuk komunikasi visual seperti desain grafis, brand, billboard/poster dan display pada majalah/surat kabar, sampai kepada packaging menghasilkan visualisasi kreatif tersendiri dalam periklanan. Alhasil, selanjutnya efek dahsyat pun lahir sebagai manifestasi dari beberapa kriteria seperti tipografi, ilustrasi, warna, prinsip visual, serta Art Director dan Copywriter dimana perpaduannya menghasilkan harmoni visualisasi yang dahsyat. </em>
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Zucconi, Francesco. "When the Copywriter is the Protagonist. History and Intermediality in Pablo Larraín’s No (2012)." Acta Universitatis Sapientiae, Film and Media Studies 12, no. 1 (September 1, 2016): 129–47. http://dx.doi.org/10.1515/ausfm-2016-0007.
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Abstract Through films such as Tony Manero (2008), Santiago 73, Post Mortem (2010), and No (2012), the productions of Chilean director Pablo Larraín have focused on the historical and political themes that marked the last decades in the life of his country: the putsch against Salvador Allende and Augusto Pinochet’s dictatorship. This paper analyses the last film of the trilogy, dedicated to the 1988 Chilean national plebiscite and the communication battle between supporters of the “Yes” and “No” sides. Why does Larraín identify the copywriter René Saavedra as the main character of the film? And why does the film accord such importance to the advertising campaign in recounting the historical reality of democratic transition? How does the fictional film remediate the archival footage of the 1988 campaign? To answer these questions, this paper investigates the film as an audiovisual form of interpretation of historical events and film montage as an intermedial “authentication” of the archival documents relating to this traumatic past.
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Masrukhi, Moh. "Hypersemiotics in Printed Commercial Advertising." Jurnal Humaniora 31, no. 2 (December 2, 2019): 199. http://dx.doi.org/10.22146/jh.41554.
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Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (the schematic form that organizes the global meaning of a text), and microstructures (text grammars), and to understand signs especially nonverbal sign the hyper-semiotics theory will be used.
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Masrukhi, Moh. "Hypersemiotics in Printed Commercial Advertising." Jurnal Humaniora 31, no. 2 (May 28, 2019): 199. http://dx.doi.org/10.22146/jh.v31i2.41554.
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Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (the schematic form that organizes the global meaning of a text), and microstructures (text grammars), and to understand signs especially nonverbal sign the hyper-semiotics theory will be used.
10
Kemala, Intan, and Titi Antin. "IBU DAN IKLAN TELEVISI (TINJAUAN TERHADAP IKLAN PRODUK UNTUK BALITA DI TELEVISI)." Marwah: Jurnal Perempuan, Agama dan Jender 10, no. 2 (November 2, 2011): 178. http://dx.doi.org/10.24014/marwah.v10i2.494.
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Advertisement is an easy media to persuades the society, but sometime advertisement inculcate ideology which is contrast with social reality, so that peep out sham reality. Producer, copywriter and visualizer, of media have to think the good side and impact to emerge from the advertisement for the shake of future nation. Mother has to have filter in pulling back the displaying of advertisement which appeal and mislead, with selective assessing, choosing, then decide product to be used for her household. This will not realize without support the knowledge of family ( in this case, father as the head of household ). It is not easy to fight against the persuation of television advertisement because there is a desire to buy although the products which will bought not yet become a need.
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Ігунов, Святослав Геннадійович, Олександр Борисович Лещенко, and Юлія Олександрівна Лещенко. "РОЗРОБКА САЙТУ ДЛЯ НАДАННЯ ПОСЛУГ КОПІРАЙТИНГУ." RADIOELECTRONIC AND COMPUTER SYSTEMS, no. 2 (October 8, 2018): 52–66. http://dx.doi.org/10.32620/reks.2018.2.06.
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The article deals with the task of developing information technology for the provision of copywriting services. The topic of the article is due to the fact that any Internet resource requires the availability of relevant content for further development. An important component for information and news portals, author's blogs, online stores, corporate and personal sites are texts. The main activity of the copywriter is the writing of texts on an order, the creation of content for sites with the deduction of audience prestige, and the requirements of search engines. A review of the dynamics of changes in popularity, seasonality, growth and fail from the side of users is presented. The existing most common providers of copywriting services are considered: the stock exchange – the site of Advego, the studio of Denis Kaplunov, freelance. The advantages and disadvantages of all types of services are revealed. An overview of the most powerful and most popular free content management systems (CMS – Content management system) Joomla, WordPress, Drupal is also presented. Taking into account the obvious advantages and disadvantages of each of these systems, it is defined that CMS is most suitable for solving the tasks and is optimal for the development of the site. To search for fuzzy duplicate Web documents, it is suggested to use the shingle algorithm. The diagram of variants of using the work of providing copywriting services is developed. To support the work of the site a database model was developed. The environment, development tools, language tools and the operating modes of the site are described. The presented site allows companies to solve such issues as reducing the cost of searching for copywriters, checking their level of qualification, time spent on organizing the process, maintaining the necessary documentation, including accounting. The texts for the customer are created faster because several people can work on them and order some other additional services presented on the site. The developed site for providing copywriting services is designed for use by large and small companies, private enterprises, individual individuals and owners of Internet resources
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Arya Putra, I. Putu Dudyk, and Agung Wijaya. "PELATIHAN FOTOGRAFI, VIDEOGRAFI DAN MENULIS BERITA DI MEDIA SOSIAL UNTUK PENYANDANG DISABILITAS DI ANNIKA LINDEN CENTRE." Jurnal Lentera Widya 3, no. 1 (December 22, 2021): 33–42. http://dx.doi.org/10.35886/lenterawidya.v3i1.274.
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A B S T R A C T
English translation.
Today's growing digital world also affects the variety of types of work for disabilities. One of the prospective job opportunities for disabled people is freelance work. Freelance work for the disabled is available among others in the world of photography, design and writing such as photographers, news contributors / journalists, graphic design, copywriters, social media admins. These positions certainly require special skills so that disabilities can develop a career in the creative industry sector. If pursued, freelance work can be one of the career alternatives for disability. Many disabled colleagues have an interest in photography but are constrained by physical limitations and the availability of needed devices. Through a series of community service through training in the framework of disability day, want to introduce the world of photography and at the same time utilize the functionality of mobile phones so that it can be maximized by people with disabilities. Photography skills such as editing and other related abilities such as video editing will be useful for disabilities to lead a career into the creative world of photography. The world of photography and journalism are two things that are interrelated, writing becomes a skill mastered by people with disabilities as a writer. The need for journalistic training for disabilities becomes important as a starting point for disability recognizing interests in the field and further building a career in that field.
A B S T R A K
Dunia digital yang semakin berkembang saat ini turut mempengaruhi variasi jenis pekerjaan bagi disabilitas. Salah satu peluang pekerjaan yang prospektif bagi disabilitas adalah pekerjaan freelance. Pekerjaan freelance bagi disabilitas tersedia antara lain di dunia fotografi, desain dan penulisan contohnya profesi seperti fotografer, kontributor berita/jurnalis, desain grafis, copywriter, admin media sosial. Posisi-posisi tersebut tentunya mensyaratkan keterampilan khusus agar disabilitas dapat mengembangkan karir di sektor industri kreatif tersebut. Apabila ditekuni, pekerjaan freelance dapat menjadi salah satu alternatif karir untuk disabilitas.Banyak rekan disabilitas memiliki minat di dunia fotografi namun terkendala keterbatasan fisik maupun ketersediaan device yang dibutuhkan. Melalui serangkaian pengabdian kepada masyarakat melalui pelatihan dalam rangka hari disabilitas, ingin memperkenalkan dunia fotografi dan sekaligus memanfaatkan fungsionalitas ponsel agar dapat dimaksimalkan oleh penyandang disabilitas. Kemampuan fotografi seperti editing dan kemampuan terkait lainnya seperti video editing akan berguna bagi disabilitas untuk menuju karir ke dunia kreatif fotografi. Dunia fotografi dan jurnalistik adalah dua hal yang saling terkait, penulisan menjadi keahlian yang dikuasai oleh penyandang disabilitas sebagai penulis. Kebutuhan akan adanya pelatihan jurnalistik bagi disabilitas menjadi penting sebagai titik awal disabilitas mengenali minat di bidang tersebut dan untuk selanjutnya dapat membangun karir di bidang tersebut.
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Weeber, Fleur, Marc van de Wetering, Marlous Hoogstraat, Krijn K. Dijkstra, Oscar Krijgsman, Thomas Kuilman, Christa G. M. Gadellaa-van Hooijdonk, et al. "Preserved genetic diversity in organoids cultured from biopsies of human colorectal cancer metastases." Proceedings of the National Academy of Sciences 112, no. 43 (October 12, 2015): 13308–11. http://dx.doi.org/10.1073/pnas.1516689112.
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Tumor organoids are 3D cultures of cancer cells. They can be derived from the tumor of each individual patient, thereby providing an attractive ex vivo assay to tailor treatment. Using patient-derived tumor organoids for this purpose requires that organoids derived from biopsies maintain the genetic diversity of the in vivo tumor. In this study tumor biopsies were obtained from 14 patients with metastatic colorectal cancer (i) to test the feasibility of organoid culture from metastatic biopsy specimens and (ii) to compare the genetic diversity of patient-derived tumor organoids and the original tumor biopsy. Genetic analysis was performed using SOLiD sequencing for 1,977 cancer-relevant genes. Copy number profiles were generated from sequencing data using CopywriteR. Here we demonstrate that organoid cultures can be established from tumor biopsies of patients with metastatic colorectal cancer with a success rate of 71%. Genetic analysis showed that organoids reflect the metastasis from which they were derived. Ninety percent of somatic mutations were shared between organoids and biopsies from the same patient, and the DNA copy number profiles of organoids and the corresponding original tumor show a correlation of 0.89. Most importantly, none of the mutations that were found exclusively in either the tumor or organoid culture are in driver genes or genes amenable for drug targeting. These findings support further exploration of patient-derived organoids as an ex vivo platform to personalize anticancer treatment.
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Pyatetska, Olga. "Linguistic and functional-style features of Ukrainian advertising publications in the social network of Facebook." Actual issues of Ukrainian linguistics: theory and practice, no. 36 (2018): 49–60. http://dx.doi.org/10.17721/apultp.2018.36.49-60.
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The article analyzes the linguistic and functional-style features of advertising posts in the social network of Facebook on the example of the Ukrainian advertising agency "Kiwi Agency", whose purpose is to increase the process of selling and providing various commercial services on the media market; the main extralinguistic factors that influence the linguistic organization of this genre of Internet communication are determined. It has been established that advertising agencies that carry out an advertising campaign through the social network Facebook, attract SMM managers, copywriter and graphic designer. The main requirements for the creation of advertising posts are the uniqueness of the text, creativity, adaptability to the target audience, expressiveness, easiness of perception of information, call - to - action, correspondence of the text and its visual part. The conducted analysis of advertising publications made it possible to distinguish their main functions, which their structural and content features are related to: contact, call, information-entertaining, social, cognitive; find out the most important extralinguistic factors of the writing of posts, which include: purpose and communication tasks, adaptation to the target audience, information media, the influence of other languages and cultures, etc., which led to the use englishisms, neologisms, created from the name of the brand of toys or abbreviation of the store "House of Toys", which is played by various variants: repetitions, alliteration, graphic means, rhyming, lexemes with affixes of an enlarged sign, exclamations, isotopes, imperative-vocative and nominative syntactic constructions; the use of speech techniques and allusions - the recognition of users of social media Facebook texts created by analogy with cartoons and famous songs. The article concludes that today in the language of Internet advertising as an effective marketing tool there are active processes of word formation, the tendency to simplify syntactic constructions, the growth of the role of visual means, mixing of styles.
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Young, Charles E. "Creative Differences Between Copywriters and Art Directors." Journal of Advertising Research 40, no. 3 (May 2000): 19–26. http://dx.doi.org/10.2501/jar-40-3-19-26.
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Kover, Arthur J. "Copywriters' Implicit Theories of Communication: An Exploration." Journal of Consumer Research 21, no. 4 (March 1995): 596. http://dx.doi.org/10.1086/209421.
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Payne, Alison. "“The men did not care for us women”." Feminist Media Histories 4, no. 4 (2018): 83–108. http://dx.doi.org/10.1525/fmh.2018.4.4.83.
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The emergence of commercial television advertising impacted women working as copywriters and artists in the creative departments of London ad agencies. Looking at the period 1955 to 1968, this paper discusses whether the observed fall in the proportion of women in creative departments was on par with a broader national “problem” of fewer and fewer women in professional occupations, or whether women in this sector were particularly hard hit. The research concludes that women copywriters and artists did not benefit from the advent of commercial television advertising. Their careers were limited by disparaging attitudes held by the younger generation, and changes in processes and creative skills required by the new medium. It also illustrates, however, that new opportunities for women did open up in television advertising production, in both advertising agencies and the wider production industry.
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Cristea, Sanda Ligia. "Advertising Message Customisation/Standardisation And Corporate And Consumer Culture." Romanian Journal of English Studies 12, no. 1 (November 1, 2015): 50–57. http://dx.doi.org/10.1515/rjes-2015-0007.
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Abstract Advertising translators should be familiarised with the cultural conventions in the target market so that they can re-create the message conveyed in ads. However, advertising message adaptation depends not only on the customer profile but also on corporate culture. The paper focuses on the correlation between these elements and the linguistic choices made by some copywriters.
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Motes, William H., Chadwick B. Hilton, and Ronald E. Dulek. "Perceptual Shaping via Syntax and Textual Layout: Additional Insights for US Copywriters." International Journal of Advertising 14, no. 3 (January 1995): 263–76. http://dx.doi.org/10.1080/02650487.1995.11104616.
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Moraru, Mădălina. "Struggling to Achieve High Creative Standards in Romanian Advertising Industry." Balkan Journal of Philosophy 13, no. 2 (2021): 205–12. http://dx.doi.org/10.5840/bjp202113223.
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The creative industry daily faces genuine challenges in its work when it comes to advertising and meeting clients’ demands. Indeed, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at least in the creative department. Extrinsic and intrinsic motivation stand for essential aspects in challenging new resources of creativity in a field where copywriters and art directors unfold incredibly sensitive messages based on strong and relevant insights. The present paper aims to point out the difficulties and opportunities of creative work in any advertising agency, by exploring the purpose, the barriers and the prospects of this activity in the context of a complex relationship between client and agency, brand and consumers. One could perhaps say that copywriters are just gifted people able to simply follow instructions given by the planning department. Actually, they have their own psychological and social barriers, which represent real challenges. Therefore, we have investigated these issues by conducting semi-structured interviews based on their creative experiences in both cases, as juniors and seniors, respectively. The data collected via semi-structured interviews are investigated by using content analysis.
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Hay, Nick. "Amuse (TM): A practitioner's device for maintaining a copywriter's creativity." Creativity and Innovation Management 1, no. 3 (September 1992): 160–66. http://dx.doi.org/10.1111/j.1467-8691.1992.tb00048.x.
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Jia-Ling, Hsu. "Glocalization and English Mixing in Advertising in Taiwan." Journal of Creative Communications 3, no. 2 (May 2008): 155–83. http://dx.doi.org/10.1177/097325860800300203.
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This article intends to provide a socio-linguistic profile of the role and impact of English in advertising in Taiwan in an era of globalization, by integrating results obtained from discourse analysis, readers’ attitudinal surveys, and copywriters’ interviews. Results show that from copywriters’ advertising design to consumers’ underlying psychology, English has consistently cast its magic spell even on the English-illiterate public. Regardless of one's proficiency or literacy in English, English mixing mainly represents attention-getting, internationalism, premium quality, and the trendy taste of the younger generation, and in addition, a graphic design for real estate advertisers. However, specific socio-psychological features of English correlate with the language ratios of code-mixing in advertising copy, product type, and the public's level of English proficiency. Furthermore, the charm of English is culturally and linguistically constrained. Culturally, English does not agree with the advertising of traditional products. Linguistically, English mixing is best received with the bilingual advertising copy composed of easy-to-read vocabulary. Existing alongside the globalization of the local marketing discourse is the localization of English, which is mainly characterized by verbatim translation of Chinese grammatical structure into English. Participants’ evaluation of localized English patterns correlates with their English proficiency. Overall, in spite of the public's generally low proficiency in English, it is predicted that English mixing will continue to flourish in advertising in Taiwan.
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Lapeña, Jose Florencio F. "Creative Concretions, Pearls and Publication: The Philippine Journal of Otolaryngology Head and Neck Surgery on its Thirtieth Year." Philippine Journal of Otolaryngology-Head and Neck Surgery 26, no. 2 (December 3, 2011): 4. http://dx.doi.org/10.32412/pjohns.v26i2.563.
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“Who, on finding one pearl of great value,
went and sold all that he had and bought it.”1
Matthew 13:46
The traditional thirtieth anniversary symbol is the pearl. Pearls are calcareous concretions of nacre formed through a biomineralization process incited by an irritant in the tissue of bivalve mollusks, producing concentric layers of crystal-form CaC03 (aragonite or calcite) and an organic binding agent, conchiolin.2,3 Interestingly, the modern thirtieth anniversary symbol is the diamond. Whether it is reflective of the fast-food generation penchant for instant gratification, or a commentary on their transient perspective on relations to fast-track the traditional diamond jubilee, the pearl teaches a lesson all its own. In contrast to the fiery metamorphosis of carbon to brilliant diamond, pearls are examples of slower creative processes overcoming potential destruction, or patiently making the best of a bad situation, demonstrated by the lowly oyster. As Federico Fellini put it, “All art is autobiographical; the pearl is the oyster's autobiography.”4
There is great value in painstakingly producing a work of art or craft, science or technology. The mentifacts and artifacts conceived and created by our minds and hands arise from our interactions with the geosphere, biosphere and sociosphere. Our research in these spheres reciprocally affects them in a continuing spiral of experience, reflection and expression as our findings are published and disseminated to others. Moreover, the elements that make up the components of our research and publication activity, including the materials we use and the methods by which they are sourced, used and disposed of, also affect these spheres of our existence, and affect us in return.5
Our journal is itself the product of countless hours of writing, editing and review by our authors, editors and reviewers. From initial manuscript submission, through research design and methodological evaluation and reference checks, repeated form and content editing and revision, to external review and more revisions, each manuscript is painstakingly shepherded through the editing and review process, to final copyediting, galley proofing and approval of accepted manuscripts. The entire process can take anywhere from two weeks (for well-written manuscripts compliant with Instructions to Authors and excellent reviewers) to two years (for more challenging manuscripts, with equally challenged authors or reviewers). The online Editorial Management System has increased the number of overseas submissions, reflected in our growing international contributions. Our publication is disseminated electronically and in print to subscribers and medical libraries and indexed on multiple databases. It is a pearl of great value to many who benefit from the knowledge and wisdom contained in its pages, and who in turn use their learning for the good of their colleagues, trainees, students, patients, families and communities.
It would not have been possible without the contributions of our authors, the dedication of our editors, the zeal of our reviewers, the support of our specialty society and the patronage of our readers. Thank you. We especially thank our Editorial Assistant (Weng) and our Layout (Virgie) and Artistic (Erika) Producers and Copywriter (Patti) for their strong, silent background support. Another milestone has been achieved. We are now thirty years old. Maraming Salamat Po!
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Vysotska, V. "INFORMATION TECHNOLOGY FOR INTERNET RESOURCES PROMOTION IN SEARCH SYSTEMS BASED ON CONTENT ANALYSIS OF WEB-PAGE KEYWORDS." Radio Electronics, Computer Science, Control, no. 3 (October 7, 2021): 133–51. http://dx.doi.org/10.15588/1607-3274-2021-3-12.
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Context. Timely and correct analysis of the process of visiting Internet resources, which led to the overall conversion of e-business, is fundamental and relevant for successfully managing the website. Appropriate, accurate traffic analysis, which brings both successful and unsuccessful conversions, will identify the cause of the impact on conversion metrics and criteria and will measure the effectiveness of changes made to the site to increase traffic conversions. It is necessary to collect information on the activities of system users on the website and determine specific performance indicators of the website to improve e-business strategy further to solve these problems and achieve the relevant goals of e-commerce. Thus, it is necessary to develop and implement an analytical method of text content support for e-commerce Internet resources based on the analysis of key performance indicators of the website, paying particular attention to determining the set of relevant and relevant keywords used by regular users and led to an increase in e-business conversions.
Objective of the study is to develop a technology for promoting Internet resources of e-commerce based on the results of Web-analytics of critical indicators of pages as KPI and KSI through forming a relevant set of keywords as feedback activity of a regular audience.
Method. An analytical method for promoting Internet resources based on the analysis of key performance indicators of the website, which is based on three main algorithms аlgorithm for identifying problem areas of the site structure for further optimization, аlgorithm for optimizing search engine marketing activities (SEM), аlgorithm for site promotion and calculation of its efficiency.
General recommendations for the design of information resources processing systems have been developed, different from the existing ones, by the presence of additional modules that significantly affect promoting the website on the Internet to further the success of ecommerce or improve the values of these indicators. Among them is the module of online shopping, marketing, module-copywriter and Web-master. For each of them, calculate their own KRI. It will allow you to effectively implement the processing of information resources at the level of system developers (reducing resources and time for development, improving the quality of information processing systems).
Results. The paper develops and describes in detail, based on the results of Web-analytics, the parameters and criteria for assessing the level of success of e-business. Software tools for monitoring the textual content of Internet resources based on the analysis of key performance indicators of the website have also been developed. For a detailed analysis of the functioning and promotion of Internet ecommerce systems such as Internet newspaper and Internet magazine, 12 different methods have been developed and implemented, respectively, with support for each of them with a different number of stages of the content life cycle. A computer experiment of analysis of key performance indicators of the website was conducted. The service of keeping statistics of visits to the Web resource allows you to estimate the increase in sales of textual content in direct proportion to the rise in the number of visits to the Web resource, the number of regular users, the prospects of marketing activities.
Conclusions. It was found that the presence of appropriate modules in the systems of information resources processing increases the sales of textual content to the regular user by 9%, active involvement of unique visitors, potential users and expanding the target and regional audience by 11%, viewed pages by 12%, resources by 7%.
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Krishnasamy, Kanthimathi. "English in Tamil: the language of advertising." English Today 23, no. 3-4 (October 2007): 40–49. http://dx.doi.org/10.1017/s0266078407003094.
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ABSTRACTAdvertising has come a long way, from pedlars in the market square extolling their goods to glossy mags full of innuendo and making extensive use of verbal and non-verbal devices to attract consumers. In India, copywriters make extensive use of English words and phrases in advertisements in a variety of ways. This paper examines the use of English in television and print advertising in the Tamil language. A cursory examination of Tamil advertising shows that the language of advertising does not follow rigid rules: it makes optimal use of possible resources from a wide variety of styles.
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Khusanova, Gulchekhra. "WORKPLACE INNOVATION IN THE PRODUCTION SPACE SYSTEM." INNOVATIONS IN ECONOMY 4, no. 2 (February 28, 2021): 59–69. http://dx.doi.org/10.26739/2181-9491-2021-2-9.
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This article examines the basic concepts of workplaces at enterprises and innovative processes to improve their organization in the context of the digitalization of the economy of Uzbekistan. Theissues of the possibility of introducing innovative processes into the organization of workplaces not only in production, but also at a remote location are discussed, which has become especially important in the context of a pandemic. The issues of organizing jobs for people with disabilities are considered.Keywords:workplace, social workplaces, Bench systems, coworking, virtual workplaces, copywriters, freelancers, mobile workplace, reserved workplaces, modern workplace, workplace specialization, workplace layout, digital economy
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Dziczek-Karlikowska, Hanna. "The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland." Scripta Neophilologica Posnaniensia, no. 18 (February 7, 2019): 151–63. http://dx.doi.org/10.14746/snp.2018.18.14.
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This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.
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DONG, Gehong, Qiang Gong, Jinhui Wang, Xiwei Wu, Yuping Li, Leticia Quintanilla-Martinez Fend, Jingwen Wang, Hong-gang Liu, Timothy W. McKeithan, and Wing Chung Chan. "Driver Mutations Affecting Natural Killer/T Cell Lymphoma." Blood 128, no. 22 (December 2, 2016): 4109. http://dx.doi.org/10.1182/blood.v128.22.4109.4109.
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Abstract Natural killer/T cell lymphoma (NKTCL) is an aggressive subtype of non-Hodgkin lymphoma that is rare overall but has a higher prevalence in Chinese and Hispanic populations. Recent sequencing efforts have improved the understanding of the disease and revealed a number of genes that may drive the pathogenesis of NKTCL. These efforts were largely limited by the number of cases studied. Based on previously reported whole exome sequencing data in NKTCL and other lymphoid malignancies and on the frequency and potential biological significance of the mutant, we designed a 334-gene panel and sequenced 105 NKTCLs. We characterized single nucleotide variants (SNVs), small insertions and deletions (indels), and copy number alterations (CNAs) that may have pathogenic roles. Tumor DNA was isolated from 74 Chinese and 31 Hispanic NKTCL patients. For 7 of these, matched normal DNA was extracted from peripheral blood. The 334 genes in the custom panel were captured using the Agilent SureSelect platform, and the exons of these genes were sequenced on an Illumina HiSeq 2500 instrument. For cases without matched normal samples, we discriminated between somatic and germline variants with an in-house machine learning algorithm which is based on information of public variant databases, variant annotations, and sequencing statistics, and followed by manual inspection. CNAs were determined based on the untargeted sequences using an R package, CopywriteR. We identified a total of 479 SNVs and 113 indels in 155 genes in 102 out of 105 patients. Mutations in STAT3 and JAK3 were identified in 30% and 7% of the cases, respectively. The hotspot mutations Y640F, S614R, and G618R in the SH2 domain of STAT3 and A573V of the JH2 domain of JAK3 were observed in most of these cases. 46% of the cases harbored one or more mutations in epigenetic regulators ARID1A, EP300, MLL2, MLL3, and TET2. Transcription co-repressors BCOR and NCOR2 were mutated in 25 of the cases. 13% of the cases contained mutations in HLA-A or CIITA, most of which were inactivating, suggesting possible defects in immune surveillance. DDX3X and TP53 mutations were detected in 19% and 10% of the cases, respectively. TP53 mutations were mutually exclusive with mutations in DDX3X and, except for one case, with STAT3 also. MGA mutations, which were present in 12% of the cases, were usually concurrent with STAT3 mutations. The mutational profiles of Chinese and Hispanic cases were similar, and only CD58 mutations were significantly more common in Hispanic patients (p=0.03). Comparison between NKTCL with localized and systemic presentation demonstrated that CCR7 was mutated more frequently in systemic cases (p=0.02). Prognostic analysis identified EP300 mutations as a potential marker for poorer survival (p=0.01). Frequent copy loss on chromosome 6q was observed and PRDM1, which is present on 6q, was mutated in 10% of the cases. In summary, we identified the profile of mutated genes in a large series of NKTCL. Most of the genes have been previously reported to be mutated in NKTCL, but the frequencies for some of the mutants were quite different. Interestingly, the mutational profiles of NKTCL in Chinese and Hispanic patients were very similar despite the geographic differences. Mutations leading to abnormal activation of the JAK-STAT3 pathway and abnormal chromatin modification were highly prevalent. BCOR, DDX3X and TP53 mutations were also frequent. Variants in CCR7 and EP300 were potential markers for systemic disease and poor prognosis, respectively. Figure. Mutation profiles of genes with mutation frequency larger than 5%. Genes that are not expressed in normal NK cells were excluded. Figure. Mutation profiles of genes with mutation frequency larger than 5%. Genes that are not expressed in normal NK cells were excluded. Figure. Overall survival curves of cases with and without mutations in EP300. Figure. Overall survival curves of cases with and without mutations in EP300. Disclosures No relevant conflicts of interest to declare.
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Skračić, Tomislav, and Marko Borak. "Poetics of Slogans in Yachting ADS." European Journal of Multidisciplinary Studies 1, no. 2 (April 30, 2016): 222. http://dx.doi.org/10.26417/ejms.v1i2.p222-234.
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The paper discusses the poetics of yachting slogans – short, simple and memorable advertising statements whose task is to attract the attention of potential consumers and help differentiate the product or the company. The stylistic analysis, including qualitative, descriptive and comparative methods, has been used to identify and examine the poetic elements of slogans in yachting ads: schemes, tropes and additional imagery, with due attention paid to the graphic aspect and the comparative features of slogans in other trades. The paper primarily addresses the students and teachers of English language for Specific Purposes. The results of the analysis are useful for familiarizing with the main principles of figurative language and writing advertising texts, and can provide useful information for literature students, admen, copywriters and all people interested in language of advertising
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Nguyễn Thị Quỳnh, Hoa. "An investigation into layout features of English texts introducing world cultural heritage sites in the United Kingdom." Journal of Science and Technology Issue on Information and Communications Technology 12, no. 133 (December 31, 2018): 43. http://dx.doi.org/10.31130/b2018-197.
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Layout with its characteristics and functions has attracted much attention of many language researchers. In a text in general and a text introducing World Cultural Heritage Sites in particular, the layout plays an important role in arranging ideas as well as sections. Based on 26 English Texts Introducing World Cultural Heritage Sites in the UK on the official website of UNESCO (http://whc.unesco.org), with the descriptive method as the dominant one, this article identifies and analyzes the layout features of English Texts Introducing World Cultural Heritage Sites ETWHS) in the UK in order to discover the patterns and components of the ETWHS. It is hoped that the findings of this research can provide Vietnamese learners of English and copywriters with an insight into the discourse features of the above-mentioned texts.
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Dayter, Daria, and Sofia Rüdiger. "In other words." English Today 35, no. 2 (April 30, 2018): 13–19. http://dx.doi.org/10.1017/s026607841800007x.
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The idea that speaking in a certain way can make people do things – persuasion on steroids, so to say – is understandably fascinating. This holy grail of communication studies is sought after by ‘professional persuaders’, politicians and copywriters, but also in non-professional situations. One example of wishful thinking of what is possible when it comes to the power of language is the Pick-up Artist (PUA) paradigm. PUAs are a community of self-designated or aspiring seduction experts; and it should come as no surprise that most members are men. While it is possible for PUAs to meet face-to-face, for example, at workshops organized by the so-called gurus (at no little cost to the students of pick-up), much of the interaction between the members takes place in PUA Internet forums and similar online venues.
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Velasco-Sacristán, Marisol, and Pedro A. Fuertes Olivera. "Olfactory and olfactory-mixed metaphors in print ads of perfume." Annual Review of Cognitive Linguistics 4 (October 25, 2006): 217–52. http://dx.doi.org/10.1075/arcl.4.09vel.
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This paper claims that scents, alone and/or in combination with visual and/or verbal support, are made to function metaphorically in ads since they symbolize something different (i.e., sexuality, romanticism, etc.) from the physical odor directly conveyed by each fragrance (i.e., floral, woody, oriental, etc.). Drawing on Lakoff and Johnson’s assertion that metaphors are fundamentally nonlinguistic devices, on the application of metaphor theory to pictures and film, and on investigations into olfactory metaphors and synaesthesias, our empirical analyses have found first that odors in perfumes are not indexes but symbols which give rise to olfactory metaphors; secondly, that olfactory metaphors do not stand alone in print ads for perfume; and thirdly, that the advertiser (mostly the composite of copywriters and art directors) succeeds in using olfactory and olfactory-mixed metaphors, as part of the overall covert communication that permeates advertising.
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Savitri, Irma. "Violation to Observe Grice’s Conversational Maxims in TV Cellular Operator Advertisements." Jurnal Bahasa Inggris Terapan 1, no. 1 (October 1, 2015): 40–53. http://dx.doi.org/10.35313/jbit.v1i1.1294.
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Grice’s conversational implicatures have aroused far more attention in advertisements. The basic idea is that language-activity, most typically, is a kind of irrational (and purposive) social interaction governed by the principle of co-operation. It describes the violence of maxims in XL advertisements as one of Indonesian cellular phone providers. The aim of the research is to investigate the maxim mostly violated in XL advertisements and the evidences of those violations issued by Excelcomindo. The findings of the research show that the maxim mostly violated by XL cell phone provider. Moreover, the evidence of those violations is the use of uninformative and obscure utterances. It occurs because the cellular phones’ copywriters use indirect comparison. It means, in comparing their products with competitors, they do not directly mention the competitors’ product but they only use implicit utterances to refer to competitors’ products.Key words: Advertisements, principle co-operation, violations
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Barker, Richie, and Paul Atkinson. "A new master of the cultural domain? Google’s role in the transactive memory systems of advertising copywriters and art directors." Media International Australia 172, no. 1 (June 6, 2019): 61–73. http://dx.doi.org/10.1177/1329878x19853298.
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Creative practice in advertising is often lauded for its novelty, which is recognised in industry awards and other forms of peer evaluation. However, advertising is commonly required to address broad audiences, which means it needs to reflect popular and common cultural ideas. When developing ideas for a new project, advertising creatives usually undertake a research process that allows them to draw upon popular culture texts and previous advertisements. In the pre-digital era, this activity largely depended on the creative’s relationship to their social milieu, but following the arrival of the Internet and the search engine, the creative research process has expanded in scope and become much faster. However, the idea that search, and we refer particularly to Google search, neutrally supports creative practice requires greater scrutiny. In this article, we explore how Google connects advertising creatives to cultural references by considering research on practitioners’ everyday actions through the lens of transactive memory theory and models of creative process.
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Torto, Richard T. "Aristotelian Rhetorical Theory as a Framework for Analyzing Advertising Texts in the Print Media in Ghana." Theory and Practice in Language Studies 10, no. 3 (March 1, 2020): 269. http://dx.doi.org/10.17507/tpls.1003.02.
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Advertisements are fashioned in diverse forms, but in most of them, language is absolutely essential. Although visual images, graphic and color designs and other techniques constitute aspects of print advertising, it is the language of the advertisement that enables consumers to identify a product and remember it. Indeed, language has a powerful influence on readers and their behavioral patterns. The English Language is employed in the print media in Ghana as a means of communicating information about goods and services with the goal of persuading the consuming public to take purchasing decisions. In the current article, I applied Aristotle’s Rhetorical Theory to the analysis of persuasive elements in the English used in advertisements in Ghanaian newspapers. The qualitative research design was employed in the study as the corpus was solely from written documents. The findings of the study demonstrated that copywriters in the Ghanaian print media employed Aristotle’s three artistic proofs, namely, logos, pathos and ethos in the English of advertisements for persuasive effect.
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Nchindila, Bernard M., and Richard T. Torto. "Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press." Theory and Practice in Language Studies 10, no. 5 (May 1, 2020): 492. http://dx.doi.org/10.17507/tpls.1005.03.
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Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Therefore, language plays an indispensable role in the transmission of the message. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. The study reported about in this article was underpinned by the Conventional Figurative Language Theory, utilizing the qualitative content analysis approach as the analytical framework. The findings revealed that copywriters of the Ghanaian newspapers employed English figures of speech (tropes and rhetorical figures) in advertisements for persuasive effect.
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Sajib, Md Nasim Fardose. "Code-switching in Advertisement Posters: A Sociolinguistic Analysis." BELTA Journal 4, no. 1 (June 1, 2020): 44–57. http://dx.doi.org/10.36832/beltaj.2020.0401.04.
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The language choice in the advertisement posters carries a significant role in the absence of audio input. The role of advertisements in the landscape of trade and commerce led many studies in different linguistic communities on the form of the language used but nothing over the choice of Bangla-English code-switching. This leads the study to focus primarily on the purposes of code-switching in advertisement posters. From a sociolinguistic perspective this study tried to explore the relationship between language choice in poster advertisements and consumers’ attitudes toward it. In order to have authentic data, all the stakeholders, i.e. sellers, consumers and copywriters, were taken into consideration. Qualitative research methodology was introduced to interview the 29 participants selected by judgment sampling from those stakeholders through three different semi structured questionnaires. The data were analyzed thematically. The results revealed various purposes of Bangla-English code-switching including communication, drawing consumers’ attention, lack of terminologies and many more.
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Zubkova, Irina, Lidia Alahverdieva, Irina Zhivotkova, and Svetlana Kruglova. "Qualitative-characterizing complicators in the semantic-syntaxic structure positive copyrinting texts." E3S Web of Conferences 273 (2021): 11028. http://dx.doi.org/10.1051/e3sconf/202127311028.
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The article concerns with the characteristic features of functioning of qualitatively defining "positive" adverbs-compilers in copywriting texts, which lead to a complication of semantic-syntactic structure and pragmatic content of advertising content and are expressed as the form of free distributors of sentences - determinants that serve as expressive-emotional means of author's intention. It has been determined that "attractive" qualitatively characterizing adverbs are generally considered integral component of the advertising text, which largely forms its stylistic originality. The use of original expressive techniques and various linguistic means by copywriters helps to create a "positive", figurative text, build content according to a certain structure and to form the main idea. Reference to new material, which was not the subject of special analysis, in our opinion, will allow us to obtain additional arguments in favour of qualifying qualitatively-characterizing compilators in the semantic-syntactic structure of positive copywriting texts as determinant members of a sentence.
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Juliwati, Stefany. "Speech Acts on McDonald’s Slogans and/or Headlines in Written Advertisements." K@ta Kita 8, no. 2 (October 28, 2020): 192–200. http://dx.doi.org/10.9744/katakita.8.2.192-200.
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This study of speech act was to find out about the illocutionary functions and the relationship between structural form and its communicative function. The source of the data is 24 written advertisements as published in the website Bored Panda. The data of this study are the 34 slogans and/or headlines found in the selected 24 McDonald’s’ written advertisements. The writer used qualitative approach. The theories applied consist of speech act, context and modes, body language, and copywriting. The findings reveal that regarding illocutionary functions, representatives serve as the most frequent type, followed by expressives and directives. The absence of comissives indicates that using promises/threats to promote is not a good promotional strategy. Meanwhile, the absence of declarations indicates the copywriters’ non-existent institutional roles to perform the act. All (34 out of 34) the speech acts have direct relationship between the structural form and communicative function.Keywords: speech acts, slogans, headlines, advertisements.
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Modwel, Garv, Anu Mehra, Nitin Rakesh, and K. K. Mishra. "An Innovative Technique to Encrypt Videos for Authenticity or Ownership Protection Using PCA Applied in E-Commerce." International Journal of Information System Modeling and Design 10, no. 3 (July 2019): 19–40. http://dx.doi.org/10.4018/ijismd.2019070102.
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Whenever there is a copywrite protection an article or official material it is usually encrypted with specific information that can only be decrypted by the person who created the document and the owner can claim the ownership of the original document. This type of encryption is called watermarking. This can be used by different e-commerce sites like Netflix, Amazon Prime, who can protect their media through the process of watermarking. As computational power is increasing along with applied mathematics, the application area is now available for multimedia files. This article focuses on encryption of video files so that the owner can claim the ownership of the created video file. The technology also enables the secrecy of the encryption between the sender and the receiver so that receiver can decrypt the file and receive the ownership that is being transferred from the user. In another way, any e-commerce site can claim the ownership of their media if it is pirated.
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Barker, Richie. "Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters." Media Practice and Education 20, no. 3 (July 30, 2018): 244–59. http://dx.doi.org/10.1080/25741136.2018.1464741.
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Markham, John, Satwica Yerneni, Georgina L. Ryland, Andrew Fellowes, Ella Thompson, Stephen Fox, David Alan Westerman, Michael Dickinson, Anthony Papenfuss, and Piers Blombery. "Cnspectorx - Copy Number Assessment at a Genome Level from Targeted Sequence Data Optimized for Hematological Malignancy." Blood 134, Supplement_1 (November 13, 2019): 3378. http://dx.doi.org/10.1182/blood-2019-125471.
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The detection of copy number abnormalities (CNAs) is of significant clinical relevance in hematological malignancy (e.g. TP53 CN loss in chronic lymphocytic leukemia). Whilst detection of CNAs is typically performed by FISH or SNP array, it is also possible from next generation sequencing (NGS) data. Given the rapid and global expansion of targeted sequencing for the diagnosis and management of hematological malignancy, we aimed to develop a copy number (CN) analysis tool specifically suited to reporting CN in hematological malignancy in the diagnostic laboratory. We describe CNspectorX, a comprehensive CNA solution from FASTQ to interactive whole genome CN visualization with significant advantages over existing bioinformatics tools. Detecting CNAs sensitively and specifically from NGS data requires a diploid baseline with minimal random variation (noise) and with non-random variation which can correct for systematic biases. An optimal baseline requires representation of recurrent technical artefacts in the reference set. Artefacts differ based on sample type and gender (amongst other variables), therefore CNspectorX creates a patient individualized reference by selecting samples from a specified cohort based on matching metadata to the analyzed sample. This corrects for systematic bias present in the diverse sample types seen in hematological malignancy, including blood, bone marrow aspirate, FFPE tissue and circulating tumor DNA (ctDNA). CNspectorX uses either a pre-built reference or can create one from samples within a single sequencing run and includes a web-based GUI (CNspector) where samples can be dynamically added to a reference to support interactive, real-time recalculation and display of CN calls. Moreover, CNspectorX computes references using a robust estimator allowing inclusion of other tumor samples in the reference set. This flexible and dynamic approach to reference generation is unique to CNspectorX when compared to callers such as CNVkit, CopywriteR and Sequenza. Despite enrichment of targeted areas, hybridization-based NGS panels contain a proportion of residual fragments which map uniquely at random locations throughout the genome. CNspectorX aligns these "off-target" reads to allow genome-wide CN in the absence of a genome-wide SNP backbone (Figure 1). Whilst resolution is lower in off-target regions, CNspectorX can detect clinically relevant aneuploidy, chromosomal arm deletions, and segmental deletion/amplification to approximately 1-3Mb in untargeted regions (Figure 1). CNspectorX also calculates and displays genome-wide B-allele frequency from off-target reads which can both provide further support for CN calls and also detect areas of copy number neutral loss of heterozygosity. CNspectorX has a user-friendly, interactive visualization interface that displays data at genome level, chromosomal arm level and gene/exon level, allowing the analyst to observe not only the local CN change but the surrounding genomic context which may be crucial for interpretation (Figure 1). Binning of CN calls is scaled at each level allowing accurate calling of CNA from chromosome to exon level. Morover, CNA calling by CNspectorX is model-free and not reliant on the measurement of allele frequencies. Hence CNspectorX works well with small gene panels where CNA calls are computed from read abundance alone. This also means that, unlike callers that use purity/ploidy models, CNspectorX is not confounded by heterogeneity that breaks assumptions of clonality. CNspectorX has been implemented in an accredited (ISO15189) diagnostic laboratory and has been used to analyze CNA in over 1500 samples from patients with hematological malignancy. With CNspectorX we have identified multiple clinically relevant somatic and germline CN abnormalities not detected by conventional testing including high level focal amplifications in CD274 (PD-L1), MYC, MCL1, XPO1/REL and CN losses involving TP53, ATM, RPS19, BIRC3 and CDKN2A/B. In summary, we have developed CNspectorX, a comprehensive CNA analysis tool that can calculate and display whole genome-level CN from targeted NGS panels. CNspectorX is able to take into account the diverse and specific technical artefacts from typical sample types (including ctDNA) tested by the diagnostic laboratory in the investigation of hematological malignancy resulting in accurate CN data for clinical interpretation. Disclosures Dickinson: GlaxoSmithKline: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding; Merck Sharpe and Dohme: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding, Speakers Bureau; Takeda: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding, Speakers Bureau; Celgene: Consultancy, Honoraria, Research Funding, Speakers Bureau; Novartis: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding, Speakers Bureau; Janssen: Consultancy, Honoraria, Membership on an entity's Board of Directors or advisory committees, Research Funding, Speakers Bureau; F. Hoffmann-La Roche Ltd: Consultancy, Honoraria, Research Funding, Speakers Bureau. Blombery:Novartis: Consultancy; Janssen: Honoraria; Invivoscribe: Honoraria.
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Hiippala, Tuomo. "Individual and Collaborative Semiotic Work in Document Design." HERMES - Journal of Language and Communication in Business, no. 55 (August 29, 2016): 45. http://dx.doi.org/10.7146/hjlcb.v0i55.24288.
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This article examines the concepts of agency, transformation and transduction in the context of document design. These concepts have been previously used to describe communicative actions and sign-making among individuals: whereas agency focuses on the individual’s capabilities as a sign-maker, transformation and transduction describe how individuals transform meanings within one mode of communication or from one mode to another. Organizational communication, however, is rarely an individual effort, particularly in corporate settings: producing multimodal documents that communicate on behalf of entire organizations, such as annual reports, constitutes a collaborative effort involving a variety of specialists, such as concept planners, copywriters and graphic designers.In the age of increasing specialization, this kind of collaborative semiotic work raises questions about agency, transduction and transformation. In this context, the concepts of agency and transmodality, which emphasize the individual, appear to have reduced explanatory power. This leads to the central question of this article, that is, how can the collaborative design process be captured and how does it affect the multimodal structure of annual reports? By analyzing an annual report published by Finnair and interviewing its designers, this article aims to illuminate the design process and its consequences to the document in question.
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Winger, Howard W. "Copywriter's Handbook: A Practical Guide for Advertising and Promotion of Specialized and Scholarly Books and Journals. Nat G. Bodian." Library Quarterly 55, no. 3 (July 1985): 356. http://dx.doi.org/10.1086/601637.
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Selemenova, O. "About the Functioning of Punctuation Marks in the Advertising Communication of Glossy Magazines (on the Example of the Russian Edition of the International Magazine “Tatler”)." Scientific Research and Development. Modern Communication Studies 10, no. 5 (November 3, 2021): 78–85. http://dx.doi.org/10.12737/2587-9103-2021-10-5-78-85.
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The article analyzes the features of the use of disjunctive, intensifying and separating punctuation marks in the advertising texts of commercial communication of glossy magazines. The relevance of the topic is due to linguists’ interest to the normative aspect of punctuation of the verbal part of advertising messages, to the influencing potential of paralinguistical active means, including syngrahemics. The research material is glossy periodicals, which, due to the special content and accumulation of various types of stereotypical ideas, ensures the effectiveness of the advertising text. The author comes to the conclusion that in the commercial advertising texts of the glossy magazine “Tatler” the dash is the most effective punctuation mark in terms of the optimal combination of segmenting and interpretive potential. It is noted that in the advertising text the punctuation marks become an auxiliary means of influencing the recipient's psychoemotional state to the verbal component in accordance with copywriter’s idea.
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Göker, Ayse, Richard Butterworth, Andrew MacFarlane, Tanya S. Ahmed, and Simone Stumpf. "Expeditions through image jungles." Journal of Documentation 72, no. 1 (January 11, 2016): 5–23. http://dx.doi.org/10.1108/jd-01-2014-0019.
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Purpose – Searching for appropriate images as part of a work task is a non-trivial problem. Journalists and copywriters need to find images that are not only visually appropriate to accompany the documents they are creating, but are acceptably priced and licensed. The paper aims to discuss these issues. Design/methodology/approach – A work-based study methodology and grounded theory are used to collect qualitative data from a variety of creative professionals including journalists. Findings – The authors report the findings of a study to investigate image search, retrieval and use by creative professionals who routinely use images as part of their work in an online environment. The authors describe the commercial constraints that have an impact on the image users’ behaviour that are not reported in other more academic and lab-based studies of image use (Westman, 2009). Practical implications – The authors show that the commercial image retrieval systems are based on document retrieval systems, and that this is not the most appropriate approach in the journalism domain. Originality/value – The authors describe the properties of an “information expedition”; the image seeking behaviour exhibited by journalists in an online environment, and contend that it is significantly different to existing image seeking models which represent other user types.
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Chumicheva, N. V. "Homo creators: deconstruction of the diverging way of thinking." Scientific bulletin of the Southern Institute of Management, no. 1 (April 27, 2019): 121–29. http://dx.doi.org/10.31775/2305-3100-2019-1-121-129.
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The problem with generating advertising ideas, metaphors, narrative strands for video commercials, podcasts, and nontrivial script languages are on the copywriter’s agenda almost every day. The mass-produced creative approach is quite difficult, as far as “the Muse is mute” being an unachievable goal. The proposed article attempts to analyze the stages of creative impulse from the point of view of the psychological structure of associative thinking intuitive notion impulsive insights, and its correlation with the structure of consciousness.The article analyzes the convergent, and divergent pathways of the neural ensembles of the brain at all modeled spontaneous, or planned stages of the Muse’s first indications (‘AHA! ‘moment or sudden creative insight). The structure of non-trivial advertising images and original ideas in catching psycho-triggers; principles of brain’s working performance in an inspired moment; the whole creative process in challenging situations – the author tries to answer these and other question, to draw some conclusions against the present neuropsychological background.
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Al-Rawy, Mahmoud, and Atilla Elci. "Secure i-Voting Scheme with Blockchain Technology and Blind Signature." Journal of Digital Science, no. 1 (December 22, 2019): 3–14. http://dx.doi.org/10.33847/2686-8296.1.1_1.
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In the last four years, blockchain technology affected largely all aspects of our lives. Blockchain started to launch a new technological revolution of storing digital transactions over the Internet, verifying the authenticity, licensing and providing the highest degree of security and encryption. Blockchain usage started with digital currency then its implementation extended to many industries such as voting, health records, copywriters, real estates and so on. However, it is time to upgrade the election scenario from practicing paper-based elections to use modern technologies in order to facilitate our lives. The fact that the blockchain technology has demonstrated almost infinite immutability and high resistance against hacking, lends credit to employ it in securing election data from fraud by saving every single piece of data, record or transaction with unchangeable history. In this paper, we propose and test implement a robust online voting system based on blockchain in order to prevent election forgery and ease the voting process for citizens. The essence of our research lies in abandoning alterable traditional databases and replacing them with two private blockchains that use the peer-to-peer network. Along with the blockchains, we utilized blind signature to maintain vote/voter privacy in order to safeguard voter eligibility validation against manipulation and forgery. Lastly, we discuss a threat model, and suggest solutions overcome it; we also suggest a solution to identity impersonation and vote-selling problems.
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Aleksandrova, Elena. "Pun-based jokes and linguistic creativity: designing 3R-module." European Journal of Humour Research 10, no. 1 (April 14, 2022): 88–107. http://dx.doi.org/10.7592/ejhr.2022.10.1.622.
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The development of creativity becomes a significant issue in the era of automation and information technologies. Linguistic creativity can increase the inventiveness and resourcefulness of the representatives of philological professions. We consider humour as a tool that helps to develop personal creativity. Verbal play as a form of humour is considered as one of the ways to improve linguistic creativity. The 3L-course of linguistic creativity is aimed at developing lingual, localisation & translation, and literary creativity. The 3L-course includes 3R-module designed to improve the ability to recognise, reproduce in another language, and recreate pun-based linguistic inventions and innovations. The 3R-module tasks are based: on the similarity of activity, the similarity of the modality of the stimulus material, the number of languages, and the types of language units. The 3R-module involves the 3T-stage model (transparency, training, and testing).The 3S-test based on sense-finding, solution-finding, and scope-finding tasks revealed that the combination of 3R-module with the 3T-stage model in the scope of the 3L-course would help improve the quantity and quality of ideas and avoid stalemates when creating linguistic inventions. The 3L-course can be useful for philological students, writers, translators, journalists, copywriters, native and foreign language teachers because it helps improve personal creativity and productivity.
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Gilbert, Aster. "Sissy Remixed." TSQ: Transgender Studies Quarterly 7, no. 2 (May 1, 2020): 222–36. http://dx.doi.org/10.1215/23289252-8143379.
Full textAbstract:
Abstract Available scholarship on trans* pornography has favored mainstream studio and alternative/queer productions. Relatively little work has examined the phenomenon of trans* micropornography: user-made remixes of copywritten source material that are shared online within networks of pornographic fandoms. Trans* identities hold a significant purchase on microporn networks, evidenced by the ubiquity of trans* bodies and the work of trans* microporn video makers, who while hidden behind screen names and avatars, largely identify as trans* women and cis male “sissies.” Drawing on textual analysis of these videos and their methods of addressing the viewer, the author identifies a practice within microporn networks that she calls trans* porno remix (TPR). Through digital editing techniques, TPR creates haptic spaces for the viewer to imagine themselves as trans* subjects. Through modes of direct address to the viewer, on-screen captions, and audio-visual montage, TPR videos construct a trans* imaginary that is coproduced with the porn consumer and create space for viewers to experiment with gendered embodiment through imagining a future-oriented transformation into a trans* subject.