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Journal articles on the topic 'Copywriting'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Warsidi, Warsidi, Alfiandy Kamal, and Dahniar Dahniar. "Attracting Customers Buying A Product: Pelatihan English Copywriting Melalui Pendekatan Genre Pada Mahasiswa Sastra Inggris." Ash-Shahabah : Jurnal Pengabdian Masyarakat 2, no. 1 (2023): 31–37. http://dx.doi.org/10.59638/ashabdimas.v2i1.628.

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Pelatihan copywriting telah banyak dilakukan di Indonesia, namun sepanjang review kami belum ada yang melakukan pelatihan copywriting yang berbahasa Inggris. Tulisan ini bertujuan melaporkan hasil pelatihan English copywriting para peserta training. Pelatihan ini menerapkan pendekatan genre of English copywriting yang terdapat di Instagram. Dalam konteks ini, partisipan diminta untuk menganalisa struktur retorika dari 10 English copywriting di Instagram agar mereka memahami informasi apa yang harus dimasukkan di dalam English copywriting. Setelah itu, mereka diminta praktek menulis English cop

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2

Rolan Mart Sasongko, Hafidh Rifky Adiyatna, and Yudhistira Saraswati. "Optimalisasi FoMO dalam Copywriting PAS dengan Pemanfaatan Cinta Tanah Air." Jurnal Kabar Masyarakat 1, no. 4 (2023): 137–47. http://dx.doi.org/10.54066/jkb.v1i4.1033.

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This research discusses the training of copywriting training and its impact on increasing sales of MSME products in Yogyakarta City. Yogyakarta. This training aims to improve participants' skills in producing effective copywriting that attracts consumers' attention. The training method involved the delivery of materials by the instructor on the importance of copywriting, techniques for creating attractive copywriting, and strategies to utilize the to utilize the "I Love Indonesian Products" tagline. Results training showed that participants were able to identify specific problems faced by cons

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Kurniati, Diah, Ahdi Riyono, Mutohhar Mutohhar, and Nadiah Ma'mun. "Pendampingan Penulisan Copywriting untuk Meningkatkan Promosi Pariwisata di Desa Japan, Dawe, Kudus." Jurnal Pengabdian Masyarakat Bangsa 1, no. 11 (2024): 2747–53. http://dx.doi.org/10.59837/jpmba.v1i11.594.

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Pengabdian pada masyarakat ini bertujuan untuk membekali masyarakat Desa Jepang Kecamatan Dawe Kabupaten Kudus khususnya generasi muda agar memiliki pengetahuan dan keterampilan cara membuat copywriting untuk promosi pariwisata dengan kegiatan pelatihan dan pendampingan. Metode pemberdayaan yang dilaksanakan terdiri dari beberapa tahapan. Pertama, pelatihan copywriting baik teori maupun praktek, pendampingan copywriting online, dan evaluasi. Kegiatan pengabdian copywriting dilaksanakan pada tanggal 23 September s/d 8 Oktober 2023. Hasil dari Pengabdian Masyarakat Copywriting menunjukkan bahwa

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Asyuro, Barkah Hijratul, Oki Achmad Ismail, and Fiqie Lavani Melano. "Perancangan Copywriting Dalam Membangun Citra Merek Barberfits Melalui Iklan Komersial “Fit Your Style”." KOMVERSAL 6, no. 2 (2024): 351–60. http://dx.doi.org/10.38204/komversal.v6i2.2060.

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Inovasi pada barbershop memberikan persaingan antar pelaku usahanya. Barberfits yang memiliki inovasi berupa teknologi dan fitur dalam pelayanannya, tidak cukup untuk menjadikannya sebagai barbershop yang memiliki citra merek yang baik. Perancangan copywriting dalam iklan komersial “Fit Your Style” dilakukan untuk membangun citra merek Barberfits. Copywriting dibuat dengan menggunakan rumus copywriting THE 4U yang dikaitkan dengan prinsip dalam membangun citra merek. Penggunaan rumus tersebut didasarkan karena dapat menampung informasi-informasi yang didapat dengan memperhatikan tahap-tahap un

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Setyowati, Bernadeta Lenny, and Emilia Ninik Aydawati. "Elements and types of advertising copywriting on instagram @batiksemarang16." Interaksi: Jurnal Ilmu Komunikasi 14, no. 1 (2025): 118–37. https://doi.org/10.14710/interaksi.14.1.118-137.

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The Internet has helped marketers to reach larger markets and potential consumers at any time or place. The change in advertising activities and the advent of social media has moved marketers from conventional to social media because advertising costs are far cheaper and measurable. Marketing of batik products use Instagram to promote their products. This study is focused on the elements of copywriting and the types of copywriting applied to the social media of Instagram @batiksemarang16 as a marketing communication to their audiences. This study uses qualitative approaches and descriptive met

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Amangeldiyeva, G. S., V. B. Grigorkevich, and M. A. Zhumatayeva. "The basics of copywriting: the history of the origin and types." Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series 148, no. 3 (2024): 20–34. https://doi.org/10.32523/2616-7174-2024-148-3-20-34.

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The article examines the activities, evolution and types of copywriting. The purpose of the study is to draw theoretical conclusions about the definition of copywriting based on historical data, to study the scope of application. The scientific and practical significance of the work lies in the fact that the methods of effective development of new terms and definitions that have come into use are considered. The authors sought to give a broader understanding of copywriting, revealing the practical application of the topic. A politician, speaker, or influential person uses copywriting to write

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7

Setyowati, Lenny. "ADVERTISING COPYWRITING OF BATIK SEMARANG ON INSTAGRAM @BATIKSEMARANG16." Jurnal Komunikasi dan Media 3, no. 1 (2022): 15–28. http://dx.doi.org/10.24167/jkm.v3i1.5402.

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Internet has helped marketers to reach larger markets, potential consumers at any time or place. With the change in advertising activities, and the advent of social media has moved marketers from conventional media to social media, because advertising costs are far cheaper and measurable. Instagram is used by marketers to promote its products, including batik. The study is focused on the elements of copywriting, the types of copywriting applied to the social media of instagram @batiksemarang16. The study is qualitative approaches and descriptive methods. The data collection technique used are

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Putri, Nawangsih Edynna, and Maharani Ayuning Tyas. "English Language Functions Used for Copywriting in Instagram Accounts of Hotel Industry in Solo Area." Surakarta English and Literature Journal 8, no. 1 (2025): 1–15. https://doi.org/10.52429/selju.v8i1.298.

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The purposes of this research are to identify the functions of the English language contained in Instagram copywriting in hotel industry in Solo area and to analyze the dominant function found in that copywriting. This research was employed qualitative methods, particularly in the Simak Bebas Libat Cakap technique for the data collection process. Copywriting data was analyzed by Geoffrey Leech’s five functions of language. The findings show that five language functions appear in copywriting text including informational, directive, phatic, aesthetic, and expressive functions. The informational

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Harmoko, Danang Dwi. "Apa itu Copywriting? (Memahami Definisi Copywriting dari Sudut Pandang Lain)." LITERATUS 5, no. 2 (2023): 253–59. http://dx.doi.org/10.37010/lit.v5i2.1289.

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Fokus pada penelitian ini adalah tinjauan ulang terhadap definisi copywriting. Tujuan dari artikel ini adalah untuk mengetahui arti dari kata copywriting dari berbagai sudut pandang guna memperkaya khasanah keilmuan tentang copywriting. Selain itu, dengan adanya definisi baru akan membuka peluang lahirnya kajian baru pada bidang ini. Penelitian ini menggunakan metode deskriptif kualitatif. Pengumpulan data dilakukan dengan studi literatur kepustakaan melalui penelusuran artikel-artikel terkait guna mencari berbagai sudut pandang terhadap terminologi ini. Selain itu, penelitian ini juga membeda

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Shuiskaya, Yuliya Viktorovna, Ekaterina Aleksandrovna Drozdova, Dar'ya Vladimirovna Mul'tanovskaya, and Mariya Vladislavovna Kokorina. "Methods of Analyzing Copywriting Texts in the Classroom: Russian-speaking and English-speaking Experience." Филология: научные исследования, no. 7 (July 2022): 1–9. http://dx.doi.org/10.7256/2454-0749.2022.7.38452.

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The subject of the study is the texts of copywriting, considered in the methodological aspect. The object of the research is to find the method of identifying manipulative techniques in copywriting texts and studying it in Russian and English classes in higher educational institutions. The authors consider in detail such aspects of the topic as the implicature of copywriting texts, hidden manipulative influences. Particular attention is paid to the need to study copywriting texts not only as potential creators of texts, but also as their consumers, which is necessary for representatives of any

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Maulana, Reza, Nurmalasari, Muhammad Sony Maulana, Monikka Nur Winnarto, Muhammad Iqbal, and Badariatul Lailiah. "PELATIHAN MENJADI TALENTA DIGITAL DENGAN COPYWRITING." Jurnal Penelitian dan Pengabdian Masyarakat Jotika 2, no. 1 (2022): 12–15. http://dx.doi.org/10.56445/jppmj.v2i1.44.

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Pengabdian kepada masyarakat dijalankan untuk memberikan kontribusi nyata bagi bangsa Indonesia, khususnya dalam mengembangkan kesejahteraan dan kemajuan bangsa salah satunya melalui bisnis. Copywriting identik dengan kemampuan mengolah kata sehingga menciptakan unsur seni di dalamnya yang dapat menimbulkan efek persuasif. Copywriting sangat erat kaitannya dengan kegiatan promosi sebagai bagian dari branding. Memahami teknik copywriting merupakan salah satu kunci sukses penjualan. Tanpa teknik copywriting, kemungkinan besar post di media sosial kurang mendapatkan respon dari pelanggan. Permasa

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Maulana, Reza, Nurmalasari Nurmalasari, Muhammad Sony Maulana, Monikka Nur Winnarto, Muhammad Iqbal, and Badariatul Lailiah. "PELATIHAN MENJADI TALENTA DIGITAL DENGAN COPYWRITING." ABDI EQUATOR 2, no. 1 (2022): 38. http://dx.doi.org/10.26418/abdiequator.v2i1.55232.

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Pengabdian kepada masyarakat dijalankan untuk memberikan kontribusi nyata bagi bangsa Indonesia, khususnya dalam mengembangkan kesejahteraan dan kemajuan bangsa salah satunya melalui bisnis. Copywriting identik dengan kemampuan mengolah kata sehingga menciptakan unsur seni di dalamnya yang dapat menimbulkan efek persuasif. Copywriting sangat erat kaitannya dengan kegiatan promosi sebagai bagian dari branding. Memahami teknik copywriting merupakan salah satu kunci sukses penjualan. Tanpa teknik copywriting, kemungkinan besar post di media sosial kurang mendapatkan respon dari pelanggan. Permasa

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Lestari, Puspa Maulida. "Pengaruh Copywriting pada Website Halodoc Terhadap Minat Beli Konsumen." Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi 5, no. 3 (2025): 388–400. https://doi.org/10.53682/edutik.v5i3.11815.

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ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh copywriting pada website Halodoc terhadap minat beli konsumen. Metode yang digunakan adalah kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang merupakan pengguna aktif situs Halodoc. Kuesioner ini dirancang untuk mengukur elemen-elemen copywriting, seperti gaya bahasa, kejelasan informasi, dan daya tarik emosional, serta dampaknya terhadap minat beli. Hasil analisis data menunjukkan bahwa terdapat hubungan positif dan signifikan antara kualitas copywriting dan minat beli konsumen, dimana responden yang merasakan copyw

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Malik, Rio Andika, and Sri Mona Octafia. "Diseminasi Pentingnya Copywriting Untuk Meningkatkan Enggagement Bagi Komunitas Ikan Hias." Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat 3, no. 4 (2023): 595–602. http://dx.doi.org/10.59395/altifani.v3i4.461.

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Pengelolaan pemasaran dalam era digital terkait dengan penerapan strategi pemasaran digital menggunakan media digital dan internet dengan fokus pada copywriting. Kegiatan pengabdian ini bertujuan untuk memperluas pemahaman akan pentingnya copywriting dalam meningkatkan pemasaran pada Komunitas Ikan Hias di Kelurahan Aia Pacah Padang. Kegiatan ini mencakup serangkaian pelatihan dan pendampingan untuk meningkatkan pengetahuan dan keterampilan copywriting dan pemasaran digital bagi anggota komunitas mencakup prinsip-prinsip copywriting yang efektif, penggunaan bahasa persuasif, penyusunan konten

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Julyanto Ekantoro. "OPTIMALISASI DIGITAL MARKETING MIE GACOAN MELALUI KONTEN KREATIF COPYWRITING PADA AKUN INSTAGRAM @mie.gacoan." Jurnal Administrasi Publuk dan Ilmu Komunikasi 10, no. 1 (2023): 49–59. http://dx.doi.org/10.55499/intelektual.v10i1.1038.

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Copywriting is an important part of marketing through digital marketing. So, gacoan noodles also apply creative content in their marketing through copywriting. In creating creative content on his Instagram account, creativity is needed. This study aims to examine how to optimize digital marketing of mie gacoan through creative copywriting content on the @mie.gacoan account. This study used qualitative descriptive research methods and interview techniques with the Maintenance & Repair Manager who is also the Operational Incharge Handle at the Wiyung Surabaya branch of mie gacoan, as w

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Aldino, Pravinska, Alvi Kamila, and Salsabilla Putri Heryana. "Membangun Jiwa Entrepeneurship Melalui Skill Copywriting." JPM17: Jurnal Pengabdian Masyarakat 8, no. 2 (2023): 34–40. https://doi.org/10.30996/jpm17.v8i2.9379.

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Pelatihan skill copywriting yang diadakan terhadap masyarakat Desa Dinoyo, Kecamatan Jatirejo, Kabupaten Mojokerto tidak hanya sebatas teori namun disertai dengan praktek pembuatannya. Dengan adanya pelatihan copywriting ini tidak hanya sekedar memperkenalkan keahlian tersebut tetapi juga memberi bekal bagi kepada masyarakat khususnya pemuda-pemudi Desa Dinoyo untuk terus berlatih mengasah kemampuan skill copywritingnya sendiri tanpa adanya ketergantungan terhadap kegiatan yang diadakan secara momentum ini. Survey dilakukan menemukan masalah apa saja yang dihadapi oleh pemuda - pemudi desa Din

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Tsany, Salwa Luthfiandita, and Pradipta Luthfiandita Dirgantara. "Implementasi Elemen Copywriting dalam Menumbuhkan Pemahaman Konsumen Website MyIndibiz.co.id." Jurnal Riset Komunikasi 7, no. 2 (2024): 322–34. http://dx.doi.org/10.38194/jurkom.v7i2.1049.

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Kemajuan teknologi internet telah banyak mengubah kehidupan masyarakat. Salah satu dampaknya adalah terbentuknya perilaku baru dalam kegiatan jual beli, yang ditandai dengan munculnya pemasaran digital sejak tahun 1990-an. Pemasaran digital dewasa ini marak digandrungi oleh berbagai skala usaha, mulai dari usaha kecil dan menengah hingga perusahaan raksasa. Pemasaran digital mencakup beberapa elemen di dalamnya yang digunakan agar dapat memberikan informasi secara optimal kepada audiens. Penelitian ini menggunakan konsep copywriting oleh Mark Shaw yang mencakup lima elemen penting copywriting

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Rey, Juan. "Evolución de la redacción publicitaria en el siglo XX: estudio sobre la longitud de la frase y la extensión del cuerpo de texto en la publicidad en castellano." Tripodos, no. 27 (March 1, 2011): 141–58. https://doi.org/10.51698/tripodos.2011.27.141-158.

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Studies about advertising copywriting are not very common in the academic environment and usually consist of a set of rules for writing effectively. This paper is about advertising copywriting but from another perspective: the evolution of advertising copywriting during the twentieth century. A wide corpus has been selected and studied from three points of view: number of words per sentence, words per ad and number of sentences per ad. The results confirm that advertising copywriting has changed dramatically over the period of a hundred years.

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Sari, Prisca, Dian Andrayani, Atik Andrian, et al. "Digitalisasi UMKM Kecamatan Rancabungur Melalui Teknik Copywriting Digital Marketing." Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat 4, no. 2 (2024): 157–67. http://dx.doi.org/10.37802/society.v4i2.501.

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Kecamatan Rancabungur merupakan kecamatan binaan Program Studi Bisnis dan Manajemen Ritel, Politeknik Digital Boash Indonesia (PDBI). Terdapat permasalahan yang dihadapi oleh UMKM Rancabungur, yaitu belum memiliki pasar yang jelas dan kontinu. Pelaku UMKM tersebut perlu diedukasi mengenai pemasaran digital melalui media sosial. Salah satu teknik membuat konten media sosial adalah copywriting. Oleh karena itu, perlu diadakan pelatihan atau workshop copywriting. Tujuan diadakannya workshop adalah untuk meningkatkan pengetahuan teknis dan minat pelaku UMKM untuk mengimplementasikan copywriting di

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Lestari, Puspa Maulida. "Pengaruh Copywriting pada Website Halodoc Terhadap Minat Beli Konsumen." Edutik : Jurnal Pendidikan Teknologi Informasi Dan Komunikasi 5, no. 3 (2025): 388–400. https://doi.org/10.53682/edutik.v5i3.11815.

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<strong>ABSTRAK</strong> <strong> </strong><em>Penelitian ini bertujuan untuk menganalisis pengaruh copywriting pada website Halodoc terhadap minat beli konsumen. Metode yang digunakan adalah kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang merupakan pengguna aktif situs Halodoc. Kuesioner ini dirancang untuk mengukur elemen-elemen copywriting, seperti gaya bahasa, kejelasan informasi, dan daya tarik emosional, serta dampaknya terhadap minat beli. Hasil analisis data menunjukkan bahwa terdapat hubungan positif dan signifikan antara kualitas copywriting dan minat beli kon

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Christinawati, Santy, Wahyu Trimastuti, Anita Latifah, Bela Alpina, and Eka Angelika. "The Use of Persuasive Sentences in Copywriting." Issues in Applied Linguistics and Language Teaching 5, no. 2 (2023): 80–83. https://doi.org/10.37253/iallteach.v5i2.7267.

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This research is about the use of persuasive sentences in copywriting. The purpose of this research is to identify the use of persuasive sentences in copywriting. The data used in this study were obtained by taking several examples of marketing posters for a product from several sales sources. The results show that persuasive sentences are widely used as a copywriting technique.

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Apriyani, Tristanti, and Arif Ardy Wibowo. "PELATIHAN COPYWRITING UNTUK MENINGKATKAN PROMOSI HASIL UNIT PRODUKSI SISWA SMK." Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI 7, no. 1 (2023): 201–11. http://dx.doi.org/10.35326/pkm.v7i1.2966.

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SMK Muhammadiyah 1 Bantul sebagai salah satu amal usaha persyarikatan Muhammadiyah telah memberikan pelayanan pendidikan berbasis technoenterpreneurship dan Pusat Layanan Unggulan atau Center Of Excellent (COE). SMK ini memiliki satu unit produksi jasa yang terdiri dari dua konsentrasi yaitu orotech musaba yang bergerak dalam bidang otomotif dan Musaba Las yang menawarkan jasa pengelasan. Permasalahan yang dihadapi saat ini adalah omzet yang dihasilkan dari unit produksi yang masih terbilang tidak sesuai dengan harapan. Hal ini disebabkan unit produksi kurang maksimal dalam melakukan promosi s

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Henson, Leigh. "Why and How to Advance Technical Copywriting." Journal of Technical Writing and Communication 26, no. 2 (1996): 193–209. http://dx.doi.org/10.2190/hgpj-u2de-25cx-16bh.

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Promotional writing for industrial and high-tech products, or technical copywriting, is gaining more and more attention in the profession of technical communication. In contrast, higher education has largely neglected to prepare students for this major form of written communication. One reason for this neglect may be that some academics do not well understand the role and importance of technical copywriting. Another reason may be the stigma of unethical writing associated with copywriting for consumer products. This article testifies to the significance of technical copywriting and suggests th

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Kuchkova, Olga, Natalia Chupryna, Hanna Dotsenko, Vera Zhuravel, and Larysa Harmider. "Multimedia and Technologies in Copywriting: Innovations and Trends." Economic Herald of SHEI USUCT 20, no. 2 (2024): 62–69. https://doi.org/10.32434/2415-3974-2024-20-2-62-69.

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The rapid development of digital technologies and multimedia has significantly impacted the field of copywriting, transforming traditional methods of creating textual content and expanding the possibilities for its interaction with the audience. This article examines key innovations and trends influencing modern copywriting, with a particular focus on the integration of multimedia technologies into the process of creating advertising and informational texts. Significant attention is given to the role of multimedia elements – such as video, audio, graphics, and interactive infographics – in enh

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Adinugroho, Mukhtar, Rita Sari, and Reizano Amri Rasyid. "Pelatihan copywriting sebagai sarana komunikasi sebuah brand dan strategi meningkatkan penjualan di sosial media instagram." Indonesia Berdaya 4, no. 3 (2023): 895–902. http://dx.doi.org/10.47679/ib.2023493.

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One of the successes of digital marketers is being able to maximize product and service promotion techniques using digital distribution channels such as websites, Adwords, email or various other social networks. One of the hopes of this training activity is that entrepreneurs who are just starting their business will be able to succeed in the business world where they must be equipped with good marketing skills. Seeing the importance of digital marketing, Copywriting training is needed for them. The method used is the psychological triggers approach. This activity is carried out online in the

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Shtukareva, Elena Borisovna. "Copywriting: Defining the Notion." Filologičeskie nauki. Voprosy teorii i praktiki, no. 11 (November 2020): 139–42. http://dx.doi.org/10.30853/filnauki.2020.11.28.

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MOROZ, V. V., and I. V. HARBERA. "TYPES OF COPYWRITING TEXTS." Research Bulletin Series Philological Sciences, no. 210 (2024): 195–201. http://dx.doi.org/10.32782/2522-4077-2024-210-29.

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Rachmawati, Susan, Eigis Yani Pramularso, Imelda Sari, and Dedy Shahyuni. "Pelatihan Copywriting For Marketing." Jurnal Abdimas Ekonomi dan Bisnis 3, no. 1 (2023): 27–36. http://dx.doi.org/10.31294/abdiekbis.v3i1.1893.

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Pengelolaan pemasaran menjadi upaya perusahaan terkait kegiatan terencana dan menyeluruh dalam melakukan berbagai upaya agar mampu memenuhi permintaan pasar dengan tujuan utamanya untuk memaksimalkan keuntungan melalui strategi penjualan. Salah satu pengelolaan terbaru di era 4.0 yang dapat dilakukan adalah mengelola pemasaran yang juga terkait dengan era digital dimana pemasaran digital ini merupakan strategi pemasaran menggunakan media digital dan internet. Berkaitan dengan pengelolaan pemasaran digital ini mitra masih mempunyai permasalahan berupa masih banyak pengetahuan atau wawasan dari

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Godefroy, Christian. "Une leçon de copywriting." Communication et langages 63, no. 1 (1985): 72–81. http://dx.doi.org/10.3406/colan.1985.1664.

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Lianna Wijaya, Rini Kurnia Sari, Noor Udin, Taufiq Annas, and Hendri Hartono. "Kegiatan Pemberdayaan Masyarakat Melalui Pelatihan Copywriting Bagi UMKM di Kota Semarang." Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2, no. 4 (2023): 36–41. http://dx.doi.org/10.58192/karunia.v2i4.1458.

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Community service activities are very important to improve the quality of human resources for MSMEs. Copywriting training was conducted by Bina Nusantara University Semarang for 30 MSMEs in the city of Semarang. The term copywriting was not yet known to the participants and this training was attended with great enthusiasm so that the participants could increase their knowledge regarding marketing using copywriting techniques which are one of the trends in the marketing world. Training participants are expected to have the ability to write attractive promotional or advertising language so that

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Diuzheva, Kateryna. "Copywriting as a symbiosis of journalism and advertising." Obraz 39, no. 2 (2022): 89–97. http://dx.doi.org/10.21272/obraz.2022.2(39)-89-97.

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Introduction. Copywriting as a phenomenon in journalism has a special place because of its uncharacteristic nature for a specialist journalist. A copywriter’s job is different from being a journalist. This distinction is due to a number of inherent copywriting features. The article attempts to clarify and characterize these features in a scientific way. Relevance of the study. The purpose of the article is to study the aspect of combining the features and peculiarities of journalism and advertising within copywriting, which, harmoniously intertwined in a kind of symbiosis, allow copywriters to

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Hajar, Andi, and Lely Novia. "DEVELOPING THE STUDENTS’ COPYWRITING SKILLS THROUGH COPYWRITING PROJECT AT ENGLISH DEPARTMENT, FACULTY OF LANGUAGES AND LITERATURE, UNIVERSITAS NEGERI MAKASSAR." KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE 7, no. 1 (2025): 571–84. https://doi.org/10.52208/klasikal.v7i1.1332.

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This research explores the implementation and outcomes of a copywriting project conducted for third-semester students of the Applied English (Business English Communication) Program, Diploma IV, English Department, Faculty of Languages and Literature, Universitas Negeri Makassar. Integrated into the compulsory Marketing and Advertising course, the project involved 60 students from two classes (A and B) during the 2025 academic year. This study aimed to analyze the quality of students' copywriting and identify the most preferred types of copywriting among them. Utilizing a qualitative research

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Hanum, Atiqa Nur Latifa, and Antonius Totok Priyadi. "Teknik copywriting pada media sosial perpustakaan di Pontianak sebagai strategi pemasaran digital." Berkala Ilmu Perpustakaan dan Informasi 20, no. 2 (2024): 390–406. https://doi.org/10.22146/bip.v20i2.10922.

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Introduction. This paper aims to identify copywriting techniques used in managing Instagram media of various libraries in Pontianak and the extent of their impact on the target users’ decision to use the library as a learning resource. Data Collection Methods. We used a qualitative approach with virtual observation, literature studies, semi-structured interviews with eight users as participants. Data Analysis. We used data reduction, data presentation to draw conclusion. We used triangulation, cross-checking on key informants and specialists to validate the results. Results and Discussion. Cop

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Syaifuddin, Akhmad, and Luthfia Qurrota A'yun. "Empowering SMEs: Implementing Generative AI for Enhanced Copywriting in Bantul's Kusuka Ubiku." Society : Jurnal Pengabdian Masyarakat 4, no. 1 (2025): 84–90. https://doi.org/10.55824/jpm.v4i1.518.

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Micro, Small, and Medium Enterprises (SMEs) play a critical role in bolstering Indonesia’s economy. Efficient business management in these business typically encompasses four main areas: Human Resources, Operations, Marketing, and Finance. In Bantul, the SMEs within the Kusuka Ubiku community face significant challenges in effective marketing due to limited resources and expertise in copywriting. To address this, our program offers assistance in implementing generative AI technology to enhance copywriting skills. The initiative is structured in three phases: 1) Problem Identification, where th

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Hikmatullah, Hikmatullah, Asep Soegiarto, Indah Fajar Rosalina, and Mentari Anugrah Imsa. "Strategi Copywriting dalam Membentuk Brand Identity pada Konten Instagram @izincoid." Jurnal Komputer, Informasi dan Teknologi 5, no. 1 (2025): 10. https://doi.org/10.53697/jkomitek.v5i1.2544.

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Penelitian ini bertujuan untuk menganalisis strategi copywriting yang digunakan oleh akun Instagram @izincoid dalam memperkuat citra merek. Penggunaan pendekatan kualitatif dengan metode deskriptif bertujuan untuk mengidentifikasi kontribusi elemen tekstual terhadap pembentukan identitas merek. Pengumpulan data dilakukan melalui observasi konten pada akun Instagram @izincoid dan wawancara mendalam dengan anggota tim kreatif yang bertanggung jawab atas pembuatan konten. Penelitian ini mengkaji empat aspek utama dalam copywriting: judul (headline), isi teks (body copy), ajakan bertindak (call to

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Khalil, Ibrahim, Muchsin Saggaff Shihab, and Hammad Hammad. "Pengaruh Konten dan Copywriting Instagram Terhadap Brand Awareness dan Keputusan Pembelian." Jurnal Administrasi dan Manajemen 13, no. 3 (2023): 307–17. http://dx.doi.org/10.52643/jam.v13i3.3483.

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Studi ini bertujuan untuk menganalisis pengaruh konten dan copywriting terhadap brand awareness dan keputusan pembelian. Penelitan ini menggunakan metode survey dengan teknik wawancara dan metodologi kuantitatif. Pengolahan data pada penelitian ini dengan menggunakan sem (structural equation modelling) dengan bantuan aplikasi SmartPLS 3.0. Penelitian ini mengambil sampel dengan menggunakan purposive sampling sejumlah 120 dengan kriteria pemilihan responden dari populasi tak terbatas yang merupakan individu pengguna produk yourdose indonesia. Hasil penelitian ini adalah konten berpengaruh posit

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Hana, Aulia Fadhilah, Desrizal Desrizal, Arie Dewi, Siti Hardiati Wulandari, and Endah Fantini. "PERAN COPYWRITING PADA IKLAN “JADI LEBIH BAIK” BANK MANDIRI DI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN JUMLAH NASABAH." Journal of Information Systems Management and Digital Business 1, no. 4 (2024): 429–37. http://dx.doi.org/10.59407/jismdb.v1i4.918.

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Iklan merupakan aspek penting dalam dunia bisnis untuk menarik perhatian dan menjangkau target audiens. Salah satu pendekatan yang semakin populer adalah penggunaan narasi atau copywriting dalam konten iklan promosi. Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan peran copywriting sebagai media promosi oleh Bank Mandiri, salah satu bank terkemuka di Indonesia dalam meningkatkan jumlah nasabah. Melalui studi deskriptif kualitatif, penelitian ini menganalisis strategi copywriting yang digunakan dalam iklan promosi “Jadi Lebih Baik” Bank Mandiri di media sosial Instagram, serta mengeva

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Rahayu, Desta, Lavendi Kurnia Utama, Abadila Rakha Muqaddimah, Dania Ayuni, and Alivia Meyrizka Utami. "The Influence of Hook Copywriting and Social Media Content Toward Brand Awareness, Brand Image, and Purchase Decisions in MSMEs in Sleman District." Telaah Bisnis 25, no. 1 (2024): 34. http://dx.doi.org/10.35917/tb.v25i1.504.

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The use of digital marketing creates marketing competition among MSME players. MSME players need to apply effective marketing techniques to win competition between business actors. MSME players who master copywriting techniques and attractive social media content will make the public aware of the existence of a product or brand, resulting in purchasing decisions. The research method used by researchers is a mix method, namely an approach to analyzing problems quantitatively and qualitatively. The results of this research show that copywriting hooks have no effect on brand awareness, but copywr

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Sari, Aprilisa Arum, and Triyono Triyono. "Optimalisasi Copywriting Berbasis Kecerdasan Buatan untuk Meningkatkan Daya Tarik Pariwisata Desa Ponggok, Klaten, Jawa Tengah." Jurnal Pengabdian Masyarakat Inovasi Indonesia 3, no. 1 (2025): 65–70. https://doi.org/10.54082/jpmii.720.

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Pariwisata Desa Ponggok, Klaten, Jawa Tengah, memiliki potensi besar untuk dikembangkan sebagai destinasi unggulan. Namun, tantangan dalam menarik minat wisatawan di era digital memerlukan pendekatan inovatif, salah satunya melalui optimalisasi copywriting berbasis kecerdasan buatan (AI). Penelitian ini bertujuan untuk menganalisis dan mengimplementasikan teknologi AI dalam strategi copywriting guna meningkatkan daya tarik pariwisata. Metodologi yang digunakan meliputi pengumpulan data preferensi audiens melalui analisis media sosial, pengembangan algoritma AI untuk menghasilkan konten kreatif

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Husen, Tamitha Intassar, Fajri Hadi, Muhammad Rahmat Hidayat, Yusnaidi Yusnaidi, and Fatmayanti Fatmayanti. "Pelatihan Teknik Copywriting untuk Promosi Wisata Melalui Media Sosial." Jurnal Pengabdian Agro and Marine Industry 3, no. 2 (2023): 18. http://dx.doi.org/10.35308/jpami.v3i2.8488.

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In the dynamic realm of modern tourism promotion, the influence of social media cannot be ignored. As the digital landscape continues to evolve, the art of copywriting is emerging as an indispensable tool for capturing audiences and driving target market engagement. This article discusses the implementation of copywriting training in the context of promoting tourist destinations on social media platforms. By exploring the interplay between persuasive language, storytelling, and the immersive nature of social media, this article highlights how effective copywriting techniques can transform ordi

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Song, Fangtong. "Optimizing User Experience: AI- Generated Copywriting and Media Integration with ChatGPT on Xiaohongshu." Communications in Humanities Research 18, no. 1 (2023): 215–21. http://dx.doi.org/10.54254/2753-7064/18/20231174.

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With the rapid advancement of artificial intelligence, ChatGPT has established itself as a pivotal landmark in Artificial Intelligence Generated Content (AIGC). Recently, an intriguing phenomenon has surfaced in the Xiaohongshu, where bloggers have harnessed the potential of ChatGPT to craft copywriting for their blogs. To their amazement, these AI-generated textual pieces have garnered substantial appreciation regarding likes and attention. This prompts an inquiry into whether the infusion of AI-generated copywriting has initiated an impact on the conventional manual copywriting market and wh

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Mayasari, Ernik Anisa, Yudiarto Perdana Putra, and Nindi vaulia Puspita. "Pengaruh Copywriting terhadap Minat Beli Konsumen Food and Beverage dimediasi Brand Awareness pada Pengguna Instagram di Kediri." Accounting and Management Journal 7, no. 2 (2023): 63–71. http://dx.doi.org/10.33086/amj.v7i2.4959.

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This study aims to determine the effect of copywriting on consumer buying interest, foodand beverage mediated by brand awareness in Instagram users in Kediri. The influence you want toknow is both direct and indirect. This type of research is explanatory research that explains theposition between hypothesized variables. This study used a sample of 96 respondents. Samplingusing purposive sampling techniques with the characteristics of active Instagram users andfollowers of Instagram accounts related to food and beverage. The data collection technique used inthis study is by using questionnaires

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Jayantini, I. Gusti Agung Sri Rwa, Putu Desi Anggerina Hikmaharyanti, Ni Made Verayanti Utami, Ni Nyoman Deni Ariyaningsih, and I. Dewa Ayu Salsa Bila Ninda Pradevi. "PELATIHAN COPYWRITING UNTUK GENERASI HUSTLING." SWARNA: Jurnal Pengabdian Kepada Masyarakat 2, no. 4 (2023): 434–41. http://dx.doi.org/10.55681/swarna.v2i4.477.

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Digital transformation has been sounding since 2021 and massive improvement is still being conducted after the outbreak. The transformation cannot be separated from the use of language as the media in linking the demand and supply, given that copywriting skill is urgently needed as many people enjoy content. By organizing workshop on copywriting skill, the goal of supporting side hustler to get the opportunity in this field was gratefully achieved. A day workshop collaborated with Badan Kreatif Denpasar (Denpasar Creative Agency) has raised the confidence of youth as the target to elicit their

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Nurbaiti, Dewi, Yudi Yulius, and Nandan Limakrisna. "The Effect of Self-Concept, Copywriting and Sales Promotion On Impulse Buying and Its Implications On Digital Repurchase Intention of Healthy Food and Beverage Products In Z Generation." Dinasti International Journal of Education Management And Social Science 5, no. 6 (2024): 2075–85. https://doi.org/10.38035/dijemss.v5i6.2998.

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This study aims to analyze and prove the influence of Self-Concept, Copywriting, Sales Promotion on Impulse Buying both partially and simultaneously, as well as the influence of Self-Concept, Copywriting, Sales Promotion, Impulse Buying on Repurchase Intention both partially and simultaneously. The research method used in this study is a descriptive survey method and an explanatory survey with a sample size of 394 respondents, and the data analysis method used is SEM (Structural Equation Modelling). Based on the results of the study, the following findings were obtained, namely Self-Concept ha

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Bima Cinintya Pratama, Maulida Nurul Innayah, and Miftahul Furqon. "Improving MSMEs' Networking through Digital Marketing: The Role of Copywriting." Indonesian Journal of Business Analytics 3, no. 3 (2023): 673–80. http://dx.doi.org/10.55927/ijba.v3i3.4588.

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In today's digital era, digital marketing is one of the keys to business success. One of the applications of digital marketing is copywriting techniques. This community service activity aims to increase knowledge, understanding, and implementation of information technology for digital marketing activities for MSMEs in Banyumas Regency. From preliminary interviews with MSME managing partners, several main problems were identified in marketing their business, including understanding digital marketing, techniques to increase online sales and product reputation. According to the needs of these par

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Permatasari, Berlintina, Jaelani Jaelani, Suprayogi Suprayogi, and Camelia Camelia. "Penerapan Copywriting Untuk Optimalisasi Digital Marketing Bagi Guru SMK Kridawisata Bandar Lampung." Society : Jurnal Pengabdian Masyarakat 2, no. 4 (2023): 191–97. http://dx.doi.org/10.55824/jpm.v2i4.317.

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One of the successful points of digital marketers is their ability to maximize product and service promotion techniques using digital distribution channels such as websites, ad words, email, and various other social networks. Tourism vocational high school graduates are expected to be successful in the business world where they must be equipped with good marketing skills. Considering the importance of a marketer having copywriting skills, copywriting training is needed for them. The method used is the ABCD approach where the asset in this community is the SMK Kridawisata Bandar Lampung student

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Badrutdinova, L. A., та T. T. Sidelnikova. "Political copywriting: сoncept and approaches". KAZAN SOCIIALLY-HUMANITARIAN BULLETIN 7, № 1 (2016): 4–7. http://dx.doi.org/10.24153/2079-5912-2016-7-1-4-7.

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Tobin, Norman, and Pat Quinn. "The Secrets of Successful Copywriting." Journal of the Operational Research Society 38, no. 5 (1987): 465. http://dx.doi.org/10.2307/2582737.

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Tobin, Norman. "The Secrets of Successful Copywriting." Journal of the Operational Research Society 38, no. 5 (1987): 465. http://dx.doi.org/10.1057/jors.1987.76.

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Rahmah, Khairunnisa, Deli Yansyah, Bayu Nur Abdallah, and Khairunnisa Rahmah. "Pelatihan Literasi Pemasaran Digital: Pembuatan Konten Visual dan Penyusunan Copywriting." Jurnal Abdimas Indonesia 4, no. 3 (2024): 1119–26. http://dx.doi.org/10.53769/jai.v4i3.938.

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Kegiatan pelatihan pemasaran digital dengan fokus pada pembuatan konten visual dan penyusunan copywriting dilaksanakan untuk meningkatkan keterampilan digital siswa-siswi SMA Negeri 1 Penajam Paser Utara (PPU). Tujuan utama dari kegiatan ini adalah untuk membekali siswa/i dengan pengetahuan dan keterampilan dalam memanfaatkan wadah digital untuk kegiatan pemasaran. Metode pelaksanaannya meliputi sharing session mengenai konsep pemasaran digital, pelatihan praktis pembuatan konten visual, dan penyusunan copywriting, yang disertai dengan pendampingan dan demonstrasi. Pelatihan diikuti oleh siswa

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