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Journal articles on the topic 'Corporate Blogs'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

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1

Koenig, Nils, and Christopher Schlaegel. "Effects of design characteristics on corporate blog acceptance." Management Research Review 37, no. 4 (March 11, 2014): 409–40. http://dx.doi.org/10.1108/mrr-11-2012-0253.

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Purpose – The purpose of this study is to identify corporate blog design characteristics that positively influence the view of actual and potential corporate blog users. Moreover, based on the technology acceptance model (TAM), the paper examines the specific mechanism through which corporate blog design characteristics influence the acceptance of corporate blogs and assess the cross-country applicability of the developed framework. Design/methodology/approach – Based on primary data of 992 individuals in three countries (Germany, Russia, and the USA), the paper tests the identified design characteristics and the proposed framework using exploratory and confirmatory factor analysis (CFA), multi-group confirmatory factor analysis, and structural equation modeling. Findings – The results show the applicability of the TAM in the context of corporate blogs. Blog management and usability were found to be key determinants of perceived ease of use. Entertainment value as well as content value and interaction positively affect perceived enjoyment. Content value as well as blog management and usability are the key determinants of perceived usefulness of corporate blogs. Mediation tests revealed a partial mediation of the distal corporate blog design characteristics on attitude and usage intention by the proximal TAM elements. Research limitations/implications – The sample was self-selected from internet users and a limited number of countries. Associations with and understanding of the term “corporate blog” might vary between internet users as well as between the three focus countries. Practical implications – Based on the research, companies are better able to adapt corporate blogs to target group characteristics and thus can better reach communication goals. The research can be used both for the establishment of new corporate blogs as well as for the adaptation of existing corporate blogs. Originality/value – This study contributes to the existing literature by identifying and examining design characteristics that affect individuals' perceptions of corporate blogs. Furthermore, this is the first large-scale cross-country study in this research context that identifies the mechanism through which firms can actively influence the perceived usefulness, ease of use, and enjoyment of corporate blogs, which is important to better understand individuals' acceptance of corporate blogs in different national contexts.

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Sinha, Nidhi. "Corporate Blogs." International Journal of Virtual Communities and Social Networking 6, no. 2 (April 2014): 37–48. http://dx.doi.org/10.4018/ijvcsn.2014040103.

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As economic challenges and pressures for businesses mount, marketing teams are faced with major decisions. While widespread consumer anxiety results in dwindling businesses, marketing budget allocations are hit by cutbacks and marketers face the challenge of better market performance in a restrained economy. Investments and organizational objectives have been reframed. While retention of market share appears the biggest thought, equally important is to continue to build the product or service's customer base and avoid losing brand value during constrained times. The need is to reorganize brand portfolios, rethink spending approaches, generate more fine-grained customer insights, overhaul pricing and segment management and restructure sales, service, and channel strategies. Better brand positioning and appropriate use of technological tools enables shrinking the budgets for marketing resource allocation. In this context, brand positioning gains importance as a strategic marketing function. It further becomes vital for organizations to recognize the consumer as a significant dimension in evaluating and positioning organizational brands. This can be achieved through adoption of appropriate brand management strategies. In this paper, the authors explore the use of organizational blogs for increasing consumer brand knowledge. Blogging is shaping into a useful organizational tool for brand propagation and interaction with consumers with several corporates having effectively launched Corporate Blogs, thereby shaping consumer perception, by adding to consumer knowledge about organizations, brands and products. In this paper the researcher analyses the improvement in Consumer brand knowledge by exposure of the consumer to a corporate blog. A simulated lab environment is created where a set of consumers are exposed to a brand blog for a period of ten minutes. The variation in levels of consumer brand knowledge is calculated. Future scope of work is outlined in measuring the variation in consumer sentiment pertaining to a brand before and after increase in a consumer's knowledge pertaining to a brand. Subsequently Brand knowledge maps will be developed to measure the results empirically. In the era of consumer empowerment, the average consumer is faced with numerous product and brand choices. In a fiercely competitive environment, organizations who want to retain their consumers and increase consumer-brand loyalty need to focus on increasing the consumer's knowledge about the brand.

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Colton, Deborah A. "Antecedents of consumer attitudes’ toward corporate blogs." Journal of Research in Interactive Marketing 12, no. 1 (March 12, 2018): 94–104. http://dx.doi.org/10.1108/jrim-08-2017-0075.

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Purpose The purpose of this study is to examine the antecedents of consumers’ attitude toward corporate blogs. The antecedents include credibility, involvement and attitude toward the corporation. Blog is one marketing communications tool that has seen considerable growth in the past few years. Understanding the antecedents of attitudes toward corporate blogs may benefit practitioners responsible for communications strategies. Design/methodology/approach A pilot study was conducted to address any issues with the survey or stimuli. The main study involved 219 participants that viewed a corporate blog in a lab and then completed a survey. The data were analyzed using moderated regression. Findings The results show blogging involvement, blog credibility and attitude toward the corporation are related to attitude toward the corporate blog. Corporate image consistency did not moderate the relationship between attitude toward the corporation are attitude toward the corporate blog. Research limitations/implications This study used a convenience sample thus reducing the generalizability of the findings. The stimulus was limited to a well-known electronics firm. The findings may differ for other product categories and organizations. Practical implications Marketing communications strategies are becoming more dependent on social media to reach target audiences. When using social media, organizations should focus on building credibility of their blogs. Social media strategies should consider target markets that are more involved with the specific social media. Originality/value This study examines the importance of involvement, credibility and attitude toward the corporation in the context of corporate blogging.

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Tarczydło, Beata, and Anna Kondak. "Generating values via corporate blog. Case study." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 18, no. 3 (September 29, 2017): 119–0. http://dx.doi.org/10.5604/01.3001.0010.6492.

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The purpose of the discussions and research undertaken was to bring the generation problem closer values (and the attempt to identify their types) for the stakeholders resulting from the use of a corporate blog. It was necessary to conduct detailed literature research and analysis of available research referring to corporate blogs. Also, the author’s own quality research was prepared and carried out. Its basic method was a case study made for the blog of Orange brand. The author starts with a definition of corporate blog, indicates its types and strategy of its methodical running. Next, market determinants and trends are presented as well as their influence on the efficiency of analysed object management. Special attention is focused on the process of generating values via corporate blog. The The case study of Orange brand blog has provided a number of important information about how to effectively run a business blog, which can be a valuable source of information for other marketers doing blogging. The results of the considerations and research may be relevant for scientists interested in developing knowledge in the area of managing values generated by corporate blogs.

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5

Leopold, Meike. "Corporate Blogs als Türöffner — Fallbeispiel Cirquent." HMD Praxis der Wirtschaftsinformatik 49, no. 5 (October 2012): 14–24. http://dx.doi.org/10.1007/bf03340733.

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Goźdź-Roszkowski, Stanisław, and Katarzyna Fronczak. ""You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs." Research in Language 18, no. 1 (March 30, 2020): 69–87. http://dx.doi.org/10.18778/1731-7533.18.1.05.

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This study investigates recurrent language resources employed in corporate blogs to connect with readers and (to a lesser extent) express authorial positions. It is based on the premise that constructing identity and enhancing image underpins most, if not all, corporate discourse and blogs are no exception. Based on a corpus of 500 different posts (totalling 318,296 words) from the Business Process Outsourcing and Information Technology sectors, we use standard Corpus Linguistics (Partington et al. 2013) techniques (keywords, cluster analysis, concordancing) to identify linguistic features associated with the expression of engagement: reader pronouns and their co-occurrence with selected modal verbs, questions, adverbs marking shared knowledge and directives. These are then interpreted in in terms of a model of textual interactions proposed in Hyland (2005). We argue that the communication found in this relatively new and underresearched genre is essentially effected one-way establishing a pseudo-dialogue, with virtually no or very low level of interactivity between blog writers and blog readers.

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Pikas, Christina K., Jessica Baumgart, Kelly Drahzal, and Jordan Frank. "Blogs and Wikis in the corporate world." Proceedings of the American Society for Information Science and Technology 44, no. 1 (October 24, 2008): 1–2. http://dx.doi.org/10.1002/meet.145044017.

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8

Koenig, Nils. "Acceptance of Corporate Blogs by Internet Users." Corporate Reputation Review 17, no. 2 (April 2014): 114–37. http://dx.doi.org/10.1057/crr.2014.3.

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9

Lee, Chien-Ching. "Teaching Evidence-Based Writing Using Corporate Blogs." IEEE Transactions on Professional Communication 56, no. 3 (September 2013): 242–55. http://dx.doi.org/10.1109/tpc.2013.2273117.

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Cortini, Michela. "From Corporate Websites to Corporate Blogs: New Frontiers of Organizational Communication." International Journal of Knowledge, Culture, and Change Management: Annual Review 8, no. 1 (2008): 1–8. http://dx.doi.org/10.18848/1447-9524/cgp/v08i01/50468.

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11

Ho, Chen-Hsun, Kuang-Hui Chiu, Hsin Chen, and Anastasia Papazafeiropoulou. "Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness." Journal of Enterprise Information Management 28, no. 3 (April 13, 2015): 346–62. http://dx.doi.org/10.1108/jeim-03-2014-0021.

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Purpose – As blogs have become an important information communication medium, selecting blog types that are appropriate and effective for the products they are to promote is now an important issue in corporate advertising. However, the impact of different blog types on consumers and their advertising effectiveness are issues seldom addressed in the existing literature. The purpose of this paper is to view product information that consumers post on blogs as advertisements and compares advertising effectiveness between different blog types to help enterprises properly employ blogs in their marketing campaigns. Design/methodology/approach – An experimental design was adopted, and 12 experimental contexts were designed. A valid sample of over 2,000 responses was collected to study between-group differences in advertising effectiveness. Findings – The analytical results showed between-group difference in advertising effectiveness, which indicated that blog advertising effectiveness varies with different combinations of product constructs and blog types. Research limitations/implications – The limitations of this study related to the price factor was not incorporated into the experimental model, and shopping channels were not limited. There might be a gap between the prices of the experimental products and the average expense of online shoppers. Originality/value – The study proposed a framework which can help enterprises to evaluate the type and brand awareness of a product to be promoted and to select the blog type that maximizes advertising effectiveness (perceived risk, ad attitude, brand attitude, and purchase intention) in diffusing product information.

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Fieseler, Christian, Matthes Fleck, and Katarina Stanoevska-Slabeva. "Corporate Blogs — Kundendialog im Netz mit hohem Anspruch." Marketing Review St. Gallen 25, no. 4 (April 2008): 40–44. http://dx.doi.org/10.1007/s11621-008-0062-6.

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Veselinovic, Tamara, Djordje Alavuk, and Ivana Petrevska. "Corporate blogs and their usage in marketing communication." Poslovna ekonomija 9, no. 1 (2015): 355–70. http://dx.doi.org/10.5937/poseko1501355v.

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Iglesias-Pradas, Santiago, Ángel Hernández-García, and Pedro Fernández-Cardador. "Acceptance of Corporate Blogs for Collaboration and Knowledge Sharing." Information Systems Management 34, no. 3 (May 16, 2017): 220–37. http://dx.doi.org/10.1080/10580530.2017.1329998.

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Hernández-García, Ángel, Santiago Iglesias-Pradas, and Pedro Fernández-Cardador. "Causal recipes for acceptance and refusal of corporate blogs." Journal of Business Research 69, no. 4 (April 2016): 1492–97. http://dx.doi.org/10.1016/j.jbusres.2015.10.130.

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Cho, Soyoen, and Jisu Huh. "Content analysis of corporate blogs as a relationship management tool." Corporate Communications: An International Journal 15, no. 1 (February 2, 2010): 30–48. http://dx.doi.org/10.1108/13563281011016822.

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Baehr, Craig, and Konstanze Alex-Brown. "Assessing the Value of Corporate Blogs: A Social Capital Perspective." IEEE Transactions on Professional Communication 53, no. 4 (December 2010): 358–69. http://dx.doi.org/10.1109/tpc.2010.2077491.

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18

Dart, Jon J. "Blogging the 2006 FIFA World Cup Finals." Sociology of Sport Journal 26, no. 1 (March 2009): 107–26. http://dx.doi.org/10.1123/ssj.26.1.107.

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This study focuses on the use of new technologies by the sports-media complex, looking specifically at the 2006 FIFA World Cup Finals. Combining the world’s single largest sports media event with one of the most current, complex forms of Web-based communication, this article explores extent to which football fans embedded in Germany used the Internet to blog their World Cup experiences. Various categories of blog sites were identified, including independent bloggers, bloggers using football-themed Web sites, and blogs hosted on corporate-sponsored platforms. The study shows that the anticipated “democratizing potential” of blogging was not evident during Germany 2006. Instead, blogging acted as a platform for corporations, which, employing professional journalists, told the fans’ World Cup stories.

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Dobele, Angela, Marion Steel, and Tony Cooper. "Sailing the seven C ' s of blog marketing: understanding social media and business impact." Marketing Intelligence & Planning 33, no. 7 (October 5, 2015): 1087–102. http://dx.doi.org/10.1108/mip-02-2015-0039.

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Purpose – Social media has transformed conventional marketing methods. This medium offers a unique blend of asynchronous communication, opportunities to co-create and customer empowerment far removed from traditional firm-to-consumer, push-vs-pull marketing messages. The purpose of this paper is to examine how a company developed long-term effective relationships and sales growth by using their blog to generate and enhance viral word-of-mouth message diffusion. Design/methodology/approach – The exploration of the blog includes analysis of both content and metrics for a real technology firm with an assumed name. Content and the ripples from blog posts were analysed to determine diffusion and use of messages. Findings – Seven critical success factors for utilising blog marketing to maximum effect are presented to firms considering a similar strategy. Suggestions for managerial implications are also presented. Research limitations/implications – There are two limitations, the focus on a single company which restricts generalisability. The advantage of the case study approach to research does afford depth into this topic. Second, the research questions addresses a small part of the whole social media and corporate marketing sphere, however, this focus allows for depth and richness of data. Originality/value – The paper’s focus provides a unique opportunity to explore the effect of a company who manages points of connection, blogs and viral marketing, on customer relationships. Further, the study responds to the need for practical guidance for managers in relation to the management of blog marketing to facilitate customer relationships and enhance the viral impact of blogs.

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Kim, Jiyoung, Rebecca Melton, Jihye Ellie Min, and Bu Yong Kim. "Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention." Journal of Fashion Marketing and Management: An International Journal 24, no. 4 (May 12, 2020): 611–30. http://dx.doi.org/10.1108/jfmm-03-2019-0041.

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PurposeThe purpose of this research is to conduct an exploratory study to discover if presenting consumers with a certain content type (i.e. product-focused content with informational appeal, institution-focused content with emotional appeal, experience-focused content with emotional appeal,) and blog type (i.e. a corporate, sponsored or a personal blog) persuade consumers to form perceptions of credibility and similarity toward the fashion brand, which leads them to further engage with the brand through Electronic Word of Mouth (eWOM).Design/methodology/approachThis study employs a 3(content type: product-focused, institution-focused, experience-focused) x 3(blog type: corporate, sponsored and personal) between-subjects design. Mock fashion blogs and content were developed in order to provide a realistic blogging experience for the participants. With 511 usable data collected, ANOVA was employed to test the relationships.FindingsFindings reveal that content type, specifically product-focused content and experiential content, is an important consideration for illustrating similarities between the brand and consumers compared to institutional content. Product-focused content is found to be effective in encouraging consumer eWOM for the brand as well. Further, the interaction effect of blog type and content type was significant in establishing brand credibility. However, blog type did not influence any of the dependent variable.Originality/valueThis study brings meaningful suggestions to fashion brands on effective blog campaign, which eventually provide insights on how brands can influence female consumers to shape positive evaluation toward the brand.

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21

Pope, Shawn, and John W. Meyer. "The Global Corporate Organization." Management and Organization Review 11, no. 2 (June 2015): 173–77. http://dx.doi.org/10.1017/mor.2015.28.

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I feel very fortunate to be able to open the MOR Dialogue, Debate, and Discussion editorial section with a striking perspective advanced by Shawn Pope and John W. Meyer of Stanford University. They point to the rise of a global corporate organization that is shedding its national distinctiveness and any remaining local rooting. Instead, they envision global standardization as no longer related to national origins and as managed according to abstract, universalistic principles. The global standard is furthermore run by managers who graduated from the same homogenous business programs, who gain advice from like-minded consultants, and who, of course, go to the same Davos meetings. The new standard, the universal corporation, seeks to convey its socially responsible character by confirming, sometimes voluntarily, to the standards of excellence as decreed by other organizations perhaps increasingly like itself. This provocative perspective invites debate – refutations and support alike – in future MOR issues and blogs. Where does your research lead you to take a stand?

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Burgess, Regina L. "Understanding Christian Blogger Motivations: Woe Unto Me if I Blog Not the Gospel." Journal of Religion, Media and Digital Culture 2, no. 2 (December 6, 2013): 1–42. http://dx.doi.org/10.1163/21659214-90000030.

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Blogger motivations in general and motivations of religious bloggers have previously been studied, but there is a lack of studies specific to the motivations of bloggers who self-proclaim their Christianity to create a blog and maintain the blog. Forty-four bloggers participated in a self-administered survey questionnaire sent via email. They answered questions about their reasons to create a blog, original goals for their blog, and reasons to blog regularly. Motivations found in previous research were garnered from 11 studies, and the participants were asked to indicate which motivations resonated with them the majority of the time they blogged. They were asked to explain why the motive resonated with them. Results, not surprisingly, suggest these Christian bloggers were not motivated by the same motivations to the same degree as bloggers from previous research who are not vocal on their blogs about Christian, faith-based themes. The motivations such as community building, expressing opinions to influence others, or pouring out feelings and emotions do not seem to resonate as acutely with Christians as the motivations seem resonate with political- or corporate-oriented bloggers. Other motives such as documenting life, sharing thoughts out loud, entertaining self, or having a place to store their writings seemingly do not resonate with Christian bloggers as they do with other types of bloggers. These 44 Christians who blog are members of online Christian social, writing, and blogging groups, and are studied to see how being Christian might influence motivations for blogging, and explores reasons Christians have for creating media. This study also raises some interesting questions for future study such as why self-proclaimed Christians seem to have greater longevity for blogging than do authors of blogs with a non-religious focus.

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Dobusch, Leonhard, and Thomas Gegenhuber. "Making an Impression with Open Strategy: Transparency and Engagement on Corporate Blogs." Academy of Management Proceedings 2015, no. 1 (January 2015): 11154. http://dx.doi.org/10.5465/ambpp.2015.196.

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Jeon, Sunran, Seong No Yoon, and Jongheon Kim. "A cross cultural study of corporate blogs in the USA and Korea." International Journal of Information Technology and Management 7, no. 2 (2008): 149. http://dx.doi.org/10.1504/ijitm.2008.016602.

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Ahuja, Vandana, and Yajulu Medury. "Corporate blogs as e-CRM tools – Building consumer engagement through content management." Journal of Database Marketing & Customer Strategy Management 17, no. 2 (June 2010): 91–105. http://dx.doi.org/10.1057/dbm.2010.8.

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Ahuja, Vandana, and Yajulu Medury. "CRM in a Web 2.0 world: Using corporate blogs for campaign management." Journal of Direct, Data and Digital Marketing Practice 13, no. 1 (July 2011): 11–24. http://dx.doi.org/10.1057/dddmp.2011.15.

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Sheinin, Daniel A., and Gema Vinuales. "Comparing Blogs with Print Ads for Corporate Branding. The Role of Source Credibility." International Journal of Internet Marketing and Advertising 13, no. 1 (2019): 1. http://dx.doi.org/10.1504/ijima.2019.10027087.

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Vinuales, Gema, and Daniel A. Sheinin. "Comparing blogs with print ads for corporate branding. The role of source credibility." International Journal of Internet Marketing and Advertising 14, no. 2 (2020): 168. http://dx.doi.org/10.1504/ijima.2020.107660.

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Ahuja, Vandana, and Yajulu Medury. "Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling." Journal of Targeting, Measurement and Analysis for Marketing 19, no. 3-4 (September 2011): 173–82. http://dx.doi.org/10.1057/jt.2011.18.

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Catalano, Charles S. "Megaphones to the Internet and the World: The Role of Blogs in Corporate Communications." International Journal of Strategic Communication 1, no. 4 (October 15, 2007): 247–62. http://dx.doi.org/10.1080/15531180701623627.

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Han, Kyung Jung, and Chang-Hoan Cho. "Twitter as a Tool for Corporate Communication." International Journal of Online Marketing 3, no. 4 (October 2013): 68–83. http://dx.doi.org/10.4018/ijom.2013100104.

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The purpose of this study is to examine how corporations communicate with consumers in social media. For this, Twitter activities of Fortune 500 companies were content-analyzed, focusing on four factors: shared information, the method of communication, tweet contents, and tactics. The findings indicate that corporations tend to disclose their basic information mostly on their Twitter pages and mainly post organic tweets (65.9%) and corporate news (48.7%). In terms of tweeting tactics, corporations apply the “link” function to connect to their websites, blogs, or Facebook pages. Additionally, among three indexes (Fortune 500 rankings, the corporate activity score, and product group categorization) for evaluating the corporate use patterns in Twitter, the product groups categorized by the Foote, Cone, and Belding (FCB) grid model (high/low involvement and thinking/feeling) proved that the model can be applied to examine the different Twitter activities of organizations. The results of this study can help with the development of a tailored measurement tool for managing consumers, depending on the different categories of organizations and designing future plans within a social networking site (SNS).

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Lee, Hong Hee, So Ra Park, and Taewon Hwang. "Corporate-level blogs of the Fortune 500 companies: an empirical investigation of content and design." International Journal of Information Technology and Management 7, no. 2 (2008): 134. http://dx.doi.org/10.1504/ijitm.2008.016601.

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Colton, Deborah A., and Sharon P. Poploski. "A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility." Journal of Promotion Management 25, no. 4 (September 5, 2018): 609–30. http://dx.doi.org/10.1080/10496491.2018.1500408.

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유호종. "An Analysis on the Moderator Effects of Consumer Attitudes between Corporate Blogs Qualities and Consumer Loyalty." Global Business Administration Review 6, no. 4 (December 2009): 291–312. http://dx.doi.org/10.17092/jibr.2009.6.4.291.

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Kulkarni, Vaibhavi. "Is It the Message or the Medium? Relational Management during Crisis through Blogs, Facebook and Corporate Websites." Global Business Review 20, no. 3 (March 22, 2018): 743–56. http://dx.doi.org/10.1177/0972150918761986.

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Sinha, Nidhi, Vandana Ahuja, and Y. Medury. "Corporate blogs and internet marketing – Using consumer knowledge and emotion as strategic variables to develop consumer engagement." Journal of Database Marketing & Customer Strategy Management 18, no. 3 (September 2011): 185–99. http://dx.doi.org/10.1057/dbm.2011.24.

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Berlanga, Rafael, Lisette García-Moya, Victoria Nebot, María José Aramburu, Ismael Sanz, and Dolores María Llidó. "SLOD-BI." International Journal of Data Warehousing and Mining 11, no. 4 (October 2015): 1–28. http://dx.doi.org/10.4018/ijdwm.2015100101.

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The tremendous popularity of web-based social media is attracting the attention of the industry to take profit from the massive availability of sentiment data, which is considered of a high value for Business Intelligence (BI). So far, BI has been mainly concerned with corporate data with little or null attention to the external world. However, for BI analysts, taking into account the Voice of the Customer (VoC) and the Voice of the Market (VoM) is crucial to put in context the results of their analyses. Recent advances in Sentiment Analysis have made possible to effectively extract and summarize sentiment data from these massive social media. As a consequence, VoC and VoM can be now listened from web-based social media (e.g., blogs, reviews forums, social networks, and so on). However, new challenges arise when attempting to integrate traditional corporate data and external sentiment data. This paper deals with these issues and proposes a novel semantic data infrastructure for BI aimed at providing new opportunities for integrating traditional and social BI. This infrastructure follows the principles of the Linked Open Data initiative.

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Oyelude, Adetoun A. "What’s trending in libraries from the internet cybersphere – digital clutter." Library Hi Tech News 33, no. 2 (April 4, 2016): 15–16. http://dx.doi.org/10.1108/lhtn-02-2016-0008.

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Purpose This is the first edition of the column for 2016. Design/methodology/approach The vignettes from the Internet this year will be mainly from blogs. Findings This edition covers issues germane mainly to libraries, technology use and maintenance of digital devices used. Research limitations/implications Executives in the IT industry may be looking at three major issues in 2016. Practical implications More often than not, internal vulnerabilities exceed external security threats. Social implications Businesses must define and set the standards of what good and bad security practices look like. Originality/value IT teams should restrict the extent that outside devices can connect and roam around on proprietary corporate networks and also work to ensure that employees are educated on the company’s security policy.

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Lytovchenko, Iryna. "Use of information and communication technologies as a factor in the effectiveness of corporate training in American companies." International Journal of Pedagogy, Innovation and New Technologies 6, no. 2 (December 30, 2019): 72–77. http://dx.doi.org/10.5604/01.3001.0013.6842.

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The effectiveness of American corporate education in the knowledge economy is ensured by the diversification, variability and flexibility of forms, methods and learning technologies, the choice of which largely depends on the purpose, objectives and content of learning, individual characteristics of the learners, material base and financial support of the learning process. Our analysis shows that these methods and technologies are highly interactive, innovative and practice focused, which ensures a high quality of training and its compliance with the needs of today’s global market. Both traditional and electronic learning methods are widely used, though a tendency has been observed over the last ten years to the decrease in the percentage ratio of traditional classroom training hours and the increase in the percentage ratio of technology-based learning hours. The use of technology-based learning methods is rapidly promoted in view of the increasing mobility of employees whose learning needs cannot be met in the traditional classroom only and this process is accelerating in the context of further globalization of the economy. Internet and intranet technologies in American companies create conditions for distance learning of employees. Flexibility and accessibility of e-learning technologies also provide for extensive use of new methods of non-formal learning: mobile learning, social networks, e-coaching, corporate blogs, corporate online libraries (wikis) etc.

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Penco, Lara, Giorgia Profumo, Marco Remondino, and Carolina Bruzzi. "Critical events in the tourism industry: factors affecting the future intention to take a cruise." International Journal of Contemporary Hospitality Management 31, no. 9 (September 9, 2019): 3547–66. http://dx.doi.org/10.1108/ijchm-05-2018-0423.

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Purpose In recent years, critical events have heavily affected the cruise industry. Such events may variously influence customers’ intention to take a cruise in the future depending on different factors. This paper aims to study such factors, in particular the emotions related to the event, the prior corporate reputation and the use of social media in the corporate communication strategies followed during the crisis. Design/methodology/approach The study is based on the development of a structured questionnaire submitted online via blogs and other social media. Overall, 572 cruiser opinions were used to test five research hypotheses by performing logistic regression analysis. Findings The degree of anger increases the likelihood of a critical event influencing the intention to take a cruise in the future. On the contrary, a former excellent corporate reputation reduces that likelihood and the high importance placed by potential customers on information about the critical event transmitted via social media does not have any influence. Practical implications The study has several managerial implications, as it identifies and analyses the variables cruise company managers should consider when dealing with critical events. Originality/value Despite the relevance of this topic, no studies have yet focused on how (and by which factors) a critical event may influence customers’ intention to take a cruise in the future.

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Larbi, Martin. "Environmental stewardship and corporate social responsibility: Implication for consumers’ resistance to negative information. The case of apple in China." Risk Governance and Control: Financial Markets and Institutions 4, no. 4 (2014): 39–47. http://dx.doi.org/10.22495/rgcv4i4art5.

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There are several studies that have investigated the effect of corporate social responsibility (CSR) on consumer behavior. However, these studies demonstrate conflicting results on how CSR influences consumer purchasing behavior and retention; for example, in event of negative information about a firm. Therefore, the effectiveness of CSR in advancing the core business of firms remains unresolved. This research uses a qualitative approach to examine how CSR affords firms greater levels of goodwill with consumers. The study focuses on the case of Apple in China. Both primary and secondary data were collected through interviews, review of literature, newspaper reports, blogs, social media, and official websites of institutions and corporate entities. A deductive analytical approach was used to examine how consumers perceive CSR, and how that impacts on their attitude towards a firm when confronted with negative information. The study found low level of awareness of CSR in consumers. Moreover, the findings demonstrate that consumers tend to attach more importance to CSR when they identify with the problems associated with the actions or inactions of a firm. The study shows that firms can only enjoy the full benefits of CSR by creating public awareness of such endeavours.

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Poplavskaya, Tat’yana Viktorovna, and Olga Anatol’evna Choumanskaya. "Language Code Mixing in the Discourse of IT Companies." Polylinguality and Transcultural Practices 19, no. 1 (March 16, 2022): 98–106. http://dx.doi.org/10.22363/2618-897x-2022-19-1-98-106.

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The mixing of English with national languages in business communication is a consequence of global processes: the development of transnational corporations, modern technologies, the intensification of communication flows and the dominance of English in intercultural communication. Mixing and switching of language codes is quite often observed in the corporate media discourse of IT companies. For organizations in this sphere, English is the main language of business communication, but its use goes beyond professional slang and terminology, creating characteristic forms of language codes mixing. The purpose of the research presented in the article is to identify and analyze situations of mixing English and Russian in the corporate media discourse of IT companies. The research material was corporate media texts in Russian and English posted on the pages of official websites, corporate blogs and in the social networks Twitter and Facebook. In the analyzed texts in Russian, English inclusions (phrases, individual words and their parts) are often observed to denote work programs and tools, corporate events. As part of the professional slang of IT professionals, English words are transmitted using the Cyrillic alphabet and in accordance with the rules of Russian grammar. The influence of English on Russian media discourse in the IT field is also observed in the expansion of the meanings of some words. In Russian media texts, there are also phrases that are not typical for the Russian language, but represent a literal translation of English phrases. English-language sentences are used in Russian texts as mottos or slogans of the company, as congratulations or advice. As a result of the content analysis of the selected media texts, it was also found that along with the English language, the values typical for the discourse of American corporations are being borrowed. It was found that the value dominants of the corporate discourse of IT companies are change and progress, success, equality, partnership.

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Klushina, Natalia I., Anna V. Liulikova, Anastasia V. Nikolaeva, Larisa V. Selezneva, Elena Yu Skorokhodova, and Irina A. Tortunova. "Language use nowadays in Russian communication." Language and Dialogue 9, no. 3 (October 29, 2019): 444–70. http://dx.doi.org/10.1075/ld.00051.klu.

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Abstract This article presents linguistic and communicative transformations in socially significant areas of modern communication in Russia. The authors apply a historical-comparative method as well as diachronic description and interpretation to analyze the processes taking place under the influence of intra- and extra-linguistic factors in various Internet and media genres, such as advertising, business and professional communication. It was found that the fusion of the features of communication and publication, the combination of dialogue and polylogue determine the “clickbait” nature of blogs and make blogging the most influential genre of Internet communication. The growing influence of oral speech and corporate rules in the field of business communication underlies the trend toward agrammatism of phrases. Innovations in the field of advertising manifest themselves on the verbal level of the slogan and its implicit influence on the recipient.

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남화정 and ChaHeewon. "The Effects of Dialogic Communication on Customer Satisfaction and Loyalty in Corporate Blogs : Focus on Comparing This with Perceived Interactivity." Journal of Public Relations 15, no. 2 (May 2011): 40–82. http://dx.doi.org/10.15814/jpr.2011.15.2.40.

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Vilceanu, M. Olguta, Suzanne FitzGerald, and Jekaterina Yurievna Sadovskaya. "Using Social Media in Education and Using Social Media Strategies in Education and Corporate Organizations in the U.S. and Belarus." International Journal of Sociotechnology and Knowledge Development 11, no. 4 (October 2019): 20–33. http://dx.doi.org/10.4018/ijskd.2019100102.

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Rapid growth of new media technologies allows organizations to communicate with consumers in immediate and interactive ways via blogs and social media websites such as Facebook and Twitter. Consumers, companies, and organizations bypass mass media gatekeepers and engage in direct communication exchanges. This study examines social media efficacy from the perspective of corporate and educational organizations in the United States and Belarus. Using the Delphi method, authors administered iterative surveys to a panel of sixteen experts, seeking consensus points. Access to financial, staff, and technical resources allow corporations to make intensive and effective use of social media. Non-profit and education organizations are interested in ability to relate to stakeholders by low-cost technologies, human interest stories, and personal connections. US organizations valued appropriateness for target audience as the most important factor in evaluating the best use of social media. Belorussian organizations valued effectiveness of the channel itself or ease of use.

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Draper, Nora A. "Reputation Anxiety: Consumer Background Checks and the Cultivation of Risk." Communication, Culture and Critique 12, no. 1 (March 1, 2019): 36–52. http://dx.doi.org/10.1093/ccc/tcz010.

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Abstract This article examines the role consumer background check companies play in the construction of reputation anxiety. Through an examination of corporate blogs and sponsored stories, this article argues these companies cultivate risk along two related axes: (a) fear of dangerous others; and (b) fear of the threat posed by personal information available to others. Through sponsored stories and promotional material, these companies encourage people to mitigate risk by using consumer background check services to seek out information about others and review available details about themselves. Consistent with other forms of risk anxiety in modern cultures, the advice offered by these companies encourages the acceptance of personal responsibility around the acquisition of and response to this information. This article concludes by arguing the cultivation of reputation anxiety around digital skeletons—belonging both to others and to oneself—is rooted in gendered notions of safety and personal responsibility.

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Banerjee, Pratyush. "Attracting Job-Seekers Through Online Job Advertisements." International Journal of Technology and Human Interaction 12, no. 3 (July 2016): 1–17. http://dx.doi.org/10.4018/ijthi.2016070101.

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Online recruitment research has time and again addressed the issue of lack of credibility of online job advertising media compared to traditional media such as newspapers and the issue of poor quality web design in E-recruitment. In this paper, the issues of lack of credibility and quality of E-recruitment channels have been addressed through the introduction of a) realistic job previews (RJP), b) company independent channels for advertising jobs online (for example Blogs), and c) podcasts for corporate previews in online job website design. Final year post-graduate students about to enter job market (N=457) took part in a 2x2x2 factorial experiment. The findings give distinct indications of the advantage of use of the above mentioned web design features on applicant perception of quality, credibility, and their subsequent development of organizational attractiveness and intention to apply for a job in the firm. Recommendations for practitioners have been highlighted through illustrated examples.

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Lavrysh, Yuliana. "INDIVIDUALIZATION OF LEARNING IN CANADIAN MULTINATIONAL CORPORATIONS: FOREIGN EXPERIENCE AND WAYS OF IMPLEMENTATION." Science and Education 2020, no. 2 (June 2020): 77–83. http://dx.doi.org/10.24195/2414-4665-2020-2-11.

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The corporations perceive human capital as the greatest potential for competitive advantage, and staff training as a prerequisite for achieving the company’s strategic aim since business success and market competitiveness directly depend on the ability of employees to provide life long learning. In the context of searching the ways of optimizing this process, the aim of our study is to determine the features and opportunities for the development of individualization of learning by means of information and communication technologies in multinational corporations in Canada in order to use their experience in Ukrainian higher education. The set of interrelated general scientific research methods was used to achieve this goal: analysis, synthesis, comparison, generalization, systematization, which were used to study the scientific literature, programs and corporate training courses in multinational corporations in Canada. Analysis of training in Canadian multinational corporations shows that the use of the advanced information and communication technologies in independent non-formal learning, including mobile learning, social networks, Massive Open Online Courses, electronic coaching, corporate blogs, gamification, wikis, etc., contributes to the deepening of individualization of training, and the practice of employee’s independent planning and implementation of his/her learning process is becoming more common. The study concludes that individualization is an important aspect of training in Canadian multinational corporations. The basis of individualization of learning is self-direction, autonomy of students, their willingness to take responsibility for planning and implementation of all stages of their learning.

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Finn, John C., Richard Peet, Sharlene Mollett, and John Lauermann. "Reclaiming value from academic labor: commentary by the Editors of Human Geography." Fennia - International Journal of Geography 195, no. 2 (December 15, 2017): 182–84. http://dx.doi.org/10.11143/fennia.66683.

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There have long been discussions about the need for an alternative publishing model for academic research. This has been made clear by the September 2017 scandal involving Third World Quarterly. The editor’s deeply problematic decision to publish an essay arguing in favor of colonialism was likely meant as click-bate to drive clicks and citations. But we should not lose sight of the fact that this latest scandal is only one recent manifestation of a long-simmering problem that has periodically commanded significant attention in the academic literature, blogs, email lists, conference sessions, and the popular press. As a direct result, over the last decade or more, new journals have been created that specifically endeavor to offer routes around corporate/capitalist academic publishing, and several existing journals have removed themselves from this profit-driven ecosystem. In this commentary, the editorial team of the journal Human Geography weighs in on what we see as the nature of the problem, what we are doing in response, what our successes have been, and what challenges remain.

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Masrukin, Masrukin, and Danang Ristiantoro. "Analisis Pengelolaan Perusahaan Daerah Isen Mulang Kota Palangka Raya." Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi 4, no. 1 (April 3, 2018): 19–23. http://dx.doi.org/10.33084/restorica.v4i1.975.

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The purpose of this research is to know and describe the management of the District company Isen Mulang City Palangka Raya In this regard with good corporate governance principles. The type of research used in this study is descriptive using a qualified research method. The type of data in this study is primary data and secondary data that includes the board of directors, supervisory board and employees in the regional area of Isen Mulang City Palangka Raya. While its secondary data is emerging from Perda about the establishment and financial report of the regional company Isen Mulang City Palangka Raya, other data sources, data collection techniques using interviews, observation, and documentation. Based on the results of this research the management of the District company Isen Mulang Kota Palangka Raya based on good corporate governance principle has not been done with the maximum this can be seen from the not yet implemented Openness is still the absence of accessible websites or blogs, not yet the clarity of the details of tasks, and internal control of the company, suitability has not carried out well the company has not committed social responsibility, not yet Contribution to the PAD, has not paid the income tax because the company has not acquired profit, independence or independent has not carried out well-characterized by the still the responsibility of the responsibilities among employees, Fairness has not been implemented with the maximum that is characterized by the dissemination of information about the recruitment of employees has not been widely and still with a family system and not yet carried out training and development of employees.

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