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Relevant bibliographies by topics / Corporate Brand Identity Matrix

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Academic literature on the topic 'Corporate Brand Identity Matrix'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

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Journal articles on the topic "Corporate Brand Identity Matrix"

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Urde, Mats. "The corporate brand identity matrix." Journal of Brand Management 20, no. 9 (2013): 742–61. http://dx.doi.org/10.1057/bm.2013.12.

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Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: the identity of a corporate heritage brand." Journal of Product & Brand Management 24, no. 4 (2015): 318–32. http://dx.doi.org/10.1108/jpbm-11-2014-0749.

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Purpose – The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges. Design/methodology/approach – An in-depth case study analysed within a heritage brand model and a corporate brand identity framework. Findings – The Nobel Prize is a corporate heritage brand – one whose value proposition is based on heritage – in this case “achievements for the benefit of mankind” (derived directly from Alfred Nobel’s will). It is also defined as a “networked brand”, one where four independent collaborating organisations around the (

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Marino, Vittoria, and Raffaella Montera. "Online Communication and Luxury Heritage Brand towards the E-HBC Matrix." International Journal of Business and Management 14, no. 3 (2019): 15. http://dx.doi.org/10.5539/ijbm.v14n3p15.

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Communicating the luxury heritage brand is a new frontier of online communication. This paper intends to evaluate the online communication of the heritage brand in terms of identity traits and management aspects of a corporate group operating in luxury goods, to help fill some gaps in the literature. Using a case study on the LVMH Group, one of the most iconic luxury conglomerates, we selected 35 historic brands, in order to highlight those ambits of heritage that function well and those areas that require improvements on a communication level. Our objective is to identify the types of online

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Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize." Journal of Brand Management 23, no. 1 (2016): 89–117. http://dx.doi.org/10.1057/bm.2015.49.

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Suryatman, Tina Hernawati, Muhamad Engkos Kosim, and Galuh Eko Samudra. "PERENCANAAN STRATEGI PEMASARAN DENGAN ANALISIS SWOT DALAM UPAYA MENINGKATKAN PENJUALAN SEPATU ADIDAS DI PT. PANARUB INDUSTRY." Journal Industrial Manufacturing 6, no. 1 (2021): 43. http://dx.doi.org/10.31000/jim.v6i1.4117.

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PT. Panarub Industry is a company that produces shoes with the world famous brand, ADIDAS. This study aims to identify internal and eksternal environmental factors that affect the company's business and formulate a type of strategy that is appropriate and can be applied by PT. Panarub Industry in facing business competition. Therefore, companies must determine new strategies to be able to compete in the market. Data collection techniques used were observation, and documentation. To determine new strategies there are several analytical methods that can be used including the IFAS Matrix, EFAS Ma

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Harris, Fiona, and Leslie de Chernatony. "Corporate branding and corporate brand performance." European Journal of Marketing 35, no. 3/4 (2001): 441–56. http://dx.doi.org/10.1108/03090560110382101.

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Corporate branding necessitates a different management approach. It requires greater emphasis on factors internal to the organisation, paying greater attention to the role of employees in the brand building process. This paper explores the implications of corporate branding for the management of internal brand resources. We describe a model for managing brands through narrowing the gap between a brand’s identity and its reputation and, building on this, identify three key factors that affect brand perceptions and brand performance. Finally, we review some of the mechanisms that may be used to

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Gilani, Hasan. "Corporate brand identity and employee brand citizenship behaviour: A conceptual framework." Marketing Review 19, no. 1 (2019): 51–84. http://dx.doi.org/10.1362/146934719x15633618140783.

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This research paper aims to explore and identify the impact of corporate identity on brand citizenship behaviour within retail organisations. The study analyses the influence of corporate identity of an organisation, and more particularly on the employees' desire to engage in brand supporting behaviours. Relationships were identified between corporate identity, internal communication and composites of employee perception of corporate identity - resulting as determining influences on employee behaviour intentions. These relationships are presented as a conceptual model that depicts the influenc

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Ianenko, Marina, Mikhail Stepanov, and Liubov Mironova. "Brand identity development." E3S Web of Conferences 164 (2020): 09015. http://dx.doi.org/10.1051/e3sconf/202016409015.

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The paper studied the concept of "brand identity" as a planned brand image that defines the direction for all marketing activities of a company. The authors developed an algorithm for constructing a system of characteristic features of the brand strategy, harmoniously combined with the corporate and business strategy which includes the market situation analysis, an analysis of economic conditions and activities of the organization, analysis of marketing affords, analysis of the marketing strategy, the brand strategy selection, the brand positioning choice, brand identity development. Based on

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Balmer, John M. T. "Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship." European Journal of Marketing 51, no. 9/10 (2017): 1462–71. http://dx.doi.org/10.1108/ejm-07-2017-0447.

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Purpose This article introduces the special symposium entitled “Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship” and provide a synopsis of the five articles constituting this symposium. By means of context, this article celebrates the anniversaries of four marketing milestones apropos the formal introduction of the corporate brand concept (1995), the formal introduction of the corporate heritage notion (2006), the first special edition (in this journal) devoted to corporate identity (1997) and the formal introduction of the corporate mark

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Le Roux, C., and C. Du Plessis. "An exploratory Q study of corporate brand identity elements governing corporate brand image formation." Southern African Business Review 18, no. 3 (2019): 119–41. http://dx.doi.org/10.25159/1998-8125/5688.

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12Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. This study identifi ed the perceptions of South African businesses across various industries of corporate brand identity elements that govern corporate brand image formation. In doing so, a theoretical perspective was adopted that borrows from both marketing communication and corporate communication theories. Firstly, the corporate brand identity elements deemed signifi cant in c

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Dissertations / Theses on the topic "Corporate Brand Identity Matrix"

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Arvidsson, Elin. "Get together, do whatever! - En kvalitativ fallstudie på Media Evolutions communityskapande verksamhet." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20531.

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Studien undersöker communityskapande verksamhet inom kreativa näringar. Genom att applicera en modell som behandlar varumärkesidentitet, the Corporate Brand Identity Matrix, på en exempelorganisation kunde dennas nyckelfunktioner för communityskapande identifieras. Modellens idéer kring identitetsskapande kunde även prövas på en organisation som verkar på ideella grunder där community och kollektivt värde står i fokus framför vinstdrivande intressen. Resultaten baseras på material insamlade från en kvalitativ fallstudie utförd på den Malmöbaserade organisationen Media Evolution, där verksamhet

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Khan, Muhammad Ghayour, and Omar Khan. "Corporate Identity, Corporate Branding and Brand Image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.

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This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows th

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Jabbar, Zeenat. "The impact of corporate visual identity on brand personality." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8734.

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It is argued that there is a need to extend our understanding and knowledge of the magnitude to which the elements of corporate visual identity (CVI) are perceived as the communicators of brand personality and hence corporate image, by the consumers. This thesis extends the knowledge about corporate visual identity (CVI) factors, particularly, name, logo, and colours, by developing a comprehensive model which incorporates corporate visual identity (CVI) elements and brand personality (BP) traits (sophistication, sincerity, ruggedness, excitement, competence). The thesis focuses on the associat

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Janečková, Barbora. "Corporate identity a corporate image značky PRIM." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.

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The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the d

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Aslam, Muhammad Bilal, Mirza Nafees Baig, and Sohail Sahms. "How to establish corporate brand?" Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5975.

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<p>Technology is becoming easy to imitate day by day thus the companies involved in technology need to invest on the soft points like branding. This will give a competitive advantage over the competitors which is not possible to imitate. Thus the overall purpose of this thesis is to investigate that how a company evolved b2b selling can establish corporate brand. So three research questions were addressed:</p><ol><li>What are the major components of corporate brand building process?</li><li>How to establish corporate brand image with the customer? </li><li>How effective corporate communication

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Ritz, Hayley Lynn. "CREATING SUSTAINABILITY THROUGH CORPORATE BRANDING." Master's thesis, University of Central Florida, 2007. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2112.

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This thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation's product or service with its consumer through loyalty and emotional attachments. Corporations use various processes and methodologies when they be

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Harris, Fiona J. "Internal factors affecting brand performance." Thesis, Open University, 2002. http://oro.open.ac.uk/19913/.

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In terms of effective branding, several recent trends have indicated the need for greater attention within the organisation than has traditionally been the case. With increased emphasis on corporate branding, the team responsible for managing a brand is becoming larger and more diverse and <i>all</i> staff, as the corporate brand's representatives, affect consumers' perceptions of the corporate brand. Furthermore, the shift in emphasis in the literature from the externally perceived brand image to the internally created brand identity entails actively creating how an organisation wishes to be

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Andreasson, Henric Lars, and Andreas Sjöberg. "Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen." Thesis, Linköpings universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186.

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Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller omgivningen. Men det är fortfarande relativt ostuderat och ingen studie behandlar den eventuella kopplingen med en dynamisk marknad. Syfte: Syftet med denna studie är att skapa en förståelse för hur fenomenet corporate rebranding fungerar inom en dynamisk marknad, där vi valt att utgå från telekombranschen som exempelmarknad. Metod: Studien har en hermeneutisk ansats med ett deduktivt angreppssätt för kopplingen mellan teori

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Bejr, Štěpán. "Corporate design." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162775.

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The Master's Thesis deals with the issue of corporate design. The theoretical part specifies the integration of corporate design into marketing theory, introduces its basic components, principles and process of its creation. The practical part explores corporate identity changes in four significant Czech organizations - Czech Television, Czech Radio, Zoo Praha and Česká pojišťovna. It reveals specifics of each case, its positive and negative aspects and aims to find important factors that affect a success of corporate identity change in practice. Market research among consumers is used for the

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Harding, Andreas. "Exploring brand identity practice in video game start-ups : Industrial Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74485.

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The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. Companies in the industry have to professionalize their marketing processes and business strategies in a moreflexible and quickly fashion than before to be able to stay competitive. An overcrowded market with thousands of products released every year creates prob

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Books on the topic "Corporate Brand Identity Matrix"

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Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.

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Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass, 2008.

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Drawbaugh, Kevin. Brands in the balance: Meeting the challenges to commercial identity. Reuters, 2001.

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Bouchikhi, Hamid. The soul of the corporation: How to manage your company's identity. Wharton School Pub., 2007.

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Creating corporate reputations: Identity, image, and performance. Oxford University Press, 2002.

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Chua, Perry. Logo savvy: Top brand-design firms share their naming and identity strategies. Rockport Publishers, 2007.

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Bouchikhi, Hamid. The soul of the corporation: How to manage the identity of your company. Wharton School Pub., 2008.

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Sang-Joon, Cho. The importance of corporate identity (brand) for monolithic corporate branded (MCB) products (in reference to Korean conglomerate companies and Virgin Co.). LCP, 1999.

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Robial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Canal+, 2001.

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M, Fishel Catharine, and Knapp Pat Matson, eds. Identity design sourcebook: Successful IDs deconstructed and revealed. Rockport Publishers, 2004.

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Book chapters on the topic "Corporate Brand Identity Matrix"

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Cuomo, Maria Teresa, Cinzia Genovino, Debora Tortora, and Alex Giordano. "Corporate brand identity." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-8.

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Foroudi, Mohammad Mahdi, John M. T. Balmer, and Pantea Foroudi. "Corporate Architecture Design, Corporate Identity, and Identification." In Corporate Brand Design. Routledge, 2021. http://dx.doi.org/10.4324/9781003054153-11.

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Vannucci, Virginia, and Eleonora Pantano. "Corporate brand image." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-16.

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Gupta, Suraksha, Dongmei Cao, and Aisha Abuelmaatti. "Brand knowledge, brand community and brand engagement." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-21.

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Diefenbach, John. "The Corporate Identity as the Brand." In Branding: A Key Marketing Tool. Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-12628-6_16.

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Diefenbach, John. "The Corporate Identity as the Brand." In Branding: A Key Marketing Tool. Palgrave Macmillan UK, 1987. http://dx.doi.org/10.1007/978-1-349-08280-3_16.

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Heinlein, Michael. "Identität und Marke: Brand Identity vs. Corporate Identity?" In Chance: Identität. Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-642-58376-6_6.

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Shamma, Hamed M., and Salah S. Hassan. "A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance." In Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583221_3.

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Balmer, John M. T., and Weifeng Chen. "Corporate Heritage Tourism Brand Attractiveness and National Identity." In Foundations of Corporate Heritage. Routledge, 2017. http://dx.doi.org/10.4324/9781315735436-8.

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Anisimova, Tatiana, and Felix Mavondo. "Aligning Corporate Brand Perceptions: Does it Matter?" In Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583221_4.

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Conference papers on the topic "Corporate Brand Identity Matrix"

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Honglei Guo. "On structure of corporate and brand identity." In 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design. IEEE, 2009. http://dx.doi.org/10.1109/caidcd.2009.5374889.

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Soetjipto, Budi Eko, Puji Handayati, Fattah Hanurawan, Rosmiza Bidin, and Mardiningsih. "The Effects of Corporate Identity Management, Internal Brand, and Corporate Culture on Employee Brand Support Behavior." In 2nd Annual Conference on blended learning, educational technology and Innovation (ACBLETI 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210615.085.

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Chunming Han, Niu Liu, and Ping Zhang. "Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy." In 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design. IEEE, 2009. http://dx.doi.org/10.1109/caidcd.2009.5374968.

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Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.

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Abstract Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product’s specifications and aesthetics. Elements critical to

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