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Falkheimer, Jesper, Mats Heide, Charlotte Simonsson, Ansgar Zerfass, and Piet Verhoeven. "Doing the right things or doing things right?" Corporate Communications: An International Journal 21, no. 2 (April 4, 2016): 142–59. http://dx.doi.org/10.1108/ccij-06-2015-0037.
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Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative forms of rationality and discuss what these would imply. Design/methodology/approach – The paper is based on survey results from The European Communication Monitor (ECM) and qualitative interviews with communication managers in Sweden. First, the authors present the ECM data and the Swedish interview material, i.e. the authors depict the practitioners’ perceptions of what they understand as important work tasks and roles. The interviews focus on the actual practices of linking communication goals to business goals. Second, the results are challenged from a reflexive perspective, using theories from the paradox turn and questioning the “taken-for-granted thinking” in corporate communications. Findings – The ECM data show that the main challenge in practice is “linking business strategy and communication.” The Swedish respondents stand out when it comes to “building and maintaining trust” since this is considered to be almost as important. The qualitative interview study strengthens the results in the ECM. The interviewees seem to do their work according to the traditional management agenda – i.e. they break down overall business goals and translate these to measurable communication goals. The results are reflected upon using paradox theory. Two paradoxes are discussed: between managerialism and professionalism, and strategic generalists and operational specialists. Research limitations/implications – The study is based on survey data that have been collected through a convenience sample, and the interview study is a pilot study. Practical implications – The paper focuses conflicts between normative practitioner ideals and reality, and helps practitioners to reflect upon mainstream thinking. Originality/value – Based on the empirical findings in the ECM, the interviews and the theoretical framework, the authors conclude that if the idea of The Communicative Organization is to be fruitfully realized, it is necessary to depart from a multi-dimensional rationality and question ideas that are taken for granted. The use of paradox theory and concepts such as functional stupidity is rather original in corporate communication research. Additional research could further explore paradoxes in order to spark dialogue, which may undermine one-dimensional thinking and functional stupidity.
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Koep, Lisa. "Investigating industry expert discourses on aspirational CSR communication." Corporate Communications: An International Journal 22, no. 2 (April 3, 2017): 220–38. http://dx.doi.org/10.1108/ccij-01-2016-0011.
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Purpose The purpose of this paper is to investigate industry expert discourses on aspirational corporate social responsibility (CSR) communication. Analysing CSR managers’ and communication consultants’ talk about aspirational talk as constitutive of aspirational CSR communication, the data provide valuable insights into the dominant discourses, and draw attention to the manifold elements in the process of aspirational CSR communication. Design/methodology/approach Data gathered during 11 in-depth, qualitative interviews with food industry experts in CSR and CSR communication roles in Ireland, the UK and the USA are studied. Findings The analysis of industry expert discourses suggests that communicating CSR, and in particular the communication of CSR aspirations, is a source of tensions and ambiguity for organisational members. It is evident that aspirational talk acts as a “commitment and alignment device”, raising the bar for the organisation by encouraging enhanced performance and ensuring a competitive differentiation – and thus revealing a performative character. However, it is also shown that industry experts favour action over talk and consider verification crucial to reduce reputational risk. The challenge ahead will be to encourage organisations to embrace aspirational talk in the age of CSR professionalisation and standardisation to ensure incremental and continual CSR improvements. Practical implications The research findings suggest that aspirational talk is a useful resource for organisations to transition towards becoming more responsible businesses. Rather than censoring aspirational talk to prevent scepticism by some, managers rely on robust auditing and verification systems to provide proof of achievement over time. Originality/value The study provides data on the topic of aspirational talk, where there has been much theory development, but limited empirical evidence. It does so in the context of the food industry, an industry manifestly to the forefront in the sustainability/CSR agenda.
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Grubor, Aleksandar, and Dražen Marić. "CONTEMPORARY CONSUMER IN THE GLOBAL ENVIRONMENT." CBU International Conference Proceedings 3 (September 19, 2015): 028–36. http://dx.doi.org/10.12955/cbup.v3.580.
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One of the characteristics of human society in the 21st century is that the individual is increasingly viewed predominantly as a consumer. The turbulent development of science and technology has also resulted in new, changed consumer behavior patterns, which are achieving a new role in the modern society. Research into consumer behavior imposes itself as an imperative of successful functioning of the economic and social system.Many companies are faced with serious problems of effectiveness and efficiency of their conducted marketing activities. The consumer is predominantly becoming the central factor determining a company's corporate performance, but the key problem lies in the fact that the prevalent philosophy of the marketing practices still regards the consumers as “passive end users” of the value created, neglecting their changed role, behavior, and impact on market processes.Presenting and analyzing the results of research from marketing literature dealing with the problem of changed market behavior, this article aims to point to the necessity to change the thinking patterns of marketing theory and practice on the significance and impact of the consumer on companies’ corporate performance by accepting new roles that the consumers have in the contemporary society.By changing the attitude toward consumers as key stakeholders on the market and accepting their new roles, companies get guidelines for shaping and amending their marketing strategies toward raising the quality of corporate performance, and the same stands for institutions responsible for the functioning of a society and the state as a whole.The current marketing reality inexorably promotes the notion that consumer behavior as a whole is an essential social process shaped by intensive word-of-mouth communication. As a science and practice, marketing must become a complex and fluid system of network relationships, constantly redefining itself toward integration with the changes of contemporary consumers and their modus vivendi.
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Niklewicz, Konrad. "Hardly Seen and Rarely Heard? European Commission Generated Presence on Polish Social Media." Sprawy Międzynarodowe 71, no. 2 (June 29, 2018): 145–59. http://dx.doi.org/10.35757/sm.2018.71.2.08.
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This paper discusses the importance of social media as a new channel to communicate European Union activities and policies to the general public. The author examines the fast-growing position of social platforms, such as Facebook, Twitter and YouTube, in the media ecosystem. Their opinion making and agenda setting roles are discussed in the context of deep mediatisation theory – a relatively new, interdisciplinary concept, combining the perspectives of sociology and media sciences. Based on analysis of the social media activity of the European Commission Representation in Poland, the author examines the Commission’s presence in the new channels, within the framework of a new corporate communication campaign, launched in September 2016. The results of the research indicate that that efforts undertaken so far, contrary to intuition, have not yielded a substantial increase in social media activity. However, some promising elements were detected: the quality of users’ engagement with the content published by the European Commission has improved.
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Dang, Van Thac, Ninh Nguyen, and Jianming Wang. "Consumers' perceptions and responses towards online retailers' CSR." International Journal of Retail & Distribution Management 48, no. 12 (July 11, 2020): 1277–99. http://dx.doi.org/10.1108/ijrdm-10-2019-0339.
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PurposeAnchored on social trust theory, social identity theory and signalling theory, this study investigates the process of how consumers respond to online retailers' corporate social responsibility (CSR).Design/methodology/approachFollowing the hypo-deductive research design, a unique model was developed to link online retailers' CSR with consumer purchase intention through brand identification and word of mouth (WOM). This model was subsequently tested and validated by conducting an online survey to 239 customers of a major online retailer in China, that is, JD.com.FindingsAnalysis using structural equation modelling demonstrates that online retailers' CSR is positively associated with consumer purchase intention, and brand identification positively mediates such an association. In addition, WOM exhibits a mediating effect on the relationship between perceived online retailers' CSR and consumer purchase intention and between brand identification and consumer purchase intention.Practical implicationsOnline retailers must endeavour to employ CSR as a strategy to enhance consumer purchase intention and behaviour. Moreover, they should develop communication programmes that highlight their engagement in CSR activities to improve their brand image and facilitate consumers' positive WOM.Originality/valueTo the best of the researchers' knowledge, this study is the first to examine the mediating roles of brand identification and WOM in the relationship between online retailers' CSR and customer purchase intention. Furthermore, this study extends current knowledge about online retailers' CSR and its potential impact in emerging economies by focussing on the context of China.
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van Selm, Martine, and Beatrice I.J.M. Van der Heijden. "Media portrayals of older employees: a success story?" Journal of Organizational Change Management 27, no. 4 (July 8, 2014): 583–97. http://dx.doi.org/10.1108/jocm-05-2014-0102.
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Purpose – The purpose of this paper is to provide an analysis of how portrayals of older employees in mass media messages can help combating stereotypical beliefs on their employability. Design/methodology/approach – The authors conducted a systematic review of empirical studies on mass media portrayals of older employees in order to show what these reveal about the ways in which their employment status, occupation, job type, or work setting is portrayed. The approach builds upon theory on media portrayals, media effects, and stereotypes of older workers’ employability. Findings – This study shows that older employees in media portrayals, when present at all, are relatively often shown in higher-level professional roles, herewith overall, depicting an image that is positive, yet differs from stereotypical beliefs on their employability that are prevalent in working organizations. Research limitations/implications – Further empirical work is needed to more safely conclude on the prevalence of age-related portrayals of work and employment in mass media. In addition, longitudinal research is called for in order to better understand the possible causes for the way in which older employees are portrayed, as well as effects of age-related stereotyping in mass media and corporate communication outlets over time. Practical implications – This research sparks ideas about how new portrayals of older employees in mass media and corporate communication outlets can contribute to novel approaches to managing an aging and multi-generational workforce. Social implications – This study shows how working organizations can make use of the positive and powerful media portrayals of older employees, in order to activate normal and non-ageist behaviors toward them, and herewith, to increase their life-long employability. Originality/value – This study highlights the role of media portrayals of older employees in combating stereotypes about their employability.
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Wang, Liang, Li Ma, Kuo-Jui Wu, Anthony S. F. Chiu, and Sarayut Nathaphan. "Applying fuzzy interpretive structural modeling to evaluate responsible consumption and production under uncertainty." Industrial Management & Data Systems 118, no. 2 (March 12, 2018): 432–62. http://dx.doi.org/10.1108/imds-03-2017-0109.
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Purpose The purpose of this paper is to adopt fuzzy interpretive structural modeling (ISM) to develop a precise evaluation framework and provide a theoretical basis for enhancing the understanding of responsible consumption and production (RCP) in academic and industrial fields. Design/methodology/approach An integration of fuzzy set theory and ISM is proposed to maintain a higher level of consistency and reduce the uncertainty inherent in expert responses. Findings RCP can be categorized into seven levels, which represent the driving power from higher to lower. The top aspect is management style; the remaining aspects are stakeholder management, regulation compliance, efficiency improvement, sustainable awareness, sustainable production and social responsibility. Research limitations/implications This study attempts to integrate the triple bottom line (TBL) concept and corporate sustainability to develop a significant framework for evaluating RCP. Although the proposed aspects and criteria can be used to evaluate the Chinese construction industry, these may be insufficient for other industries. In addition, further discussion regarding important aspects and criteria is required to complete the theoretical basis. Practical implications The results indicate that the top two criteria are establishing transparent communication channels and promoting managerial attitudes and behavior, which are followed by technology capabilities, organizational culture and stakeholder engagement. These five criteria play important roles when implementing RCP practices among Chinese construction firms. Originality/value This study is the first to discuss RCP via an integration of the TBL concept and corporate sustainability. The framework developed herein provides a precise guideline for Chinese construction firms to improve their performance, and it also promotes the efficient use of resources via sustainable practices.
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Mohammed Sayed Mostafa, Ahmed, and Jie Shen. "Ethical leadership, internal CSR, organisational engagement and organisational workplace deviance." Evidence-based HRM: a Global Forum for Empirical Scholarship 8, no. 1 (September 9, 2019): 113–27. http://dx.doi.org/10.1108/ebhrm-03-2019-0026.
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Purpose Drawing on social information processing theory and organisational identity theory, the purpose of this paper is to examine the social and psychological process through which perceived ethical leadership influences employee deviant behaviours towards the organisation. Specifically, a sequential mediation model is developed in which ethical leadership is related to employee perceptions of internal corporate social responsibility (CSR), which, in turn, are related to organisational deviance through organisational engagement. Design/methodology/approach Structural equation modeling was performed to fit the proposed model using multi-source data collected from employees and their supervisors in the Egyptian banking sector. Findings The results support the hypotheses, as perceived internal CSR and organisational engagement sequentially mediate the relationship between perceived ethical leadership and organisational deviance. Practical implications Organisations should emphasise fostering ethical leadership through adopting strategies such as hiring ethical leaders and offering ethics training to current leaders. Organisations should also invest in internal CSR activities and should pay attention to regularly communicating their involvement in CSR initiatives to employees. Originality/value By examining the mediating roles of employee internal CSR perceptions and organisational engagement, this study helps advance our understanding of the social and psychological processes of ethical leadership.
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Nam, Hyeon Woo. "Design of AI-based gamification platform for effective educational service using child behavior prediction/change." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 286–92. http://dx.doi.org/10.17762/turcomat.v12i5.899.
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Due to the advancement of advanced technologies such as artificial intelligence, robots, autonomous vehicles, healthcare, virtual reality, augmented reality, etc. and the popularization of smartphones, it stimulates customer interest and leads voluntary participation in order to maximize interactive communication in all industries The gamification strategy incorporating games began to emerge. A representative field that generates results by easily introducing such a gamification strategy is the education industry that seeks to improve the educational effect by utilizing the elements of corporate marketing strategies and games such as challenge, competition, achievement, and reward. Recently, gamification research is being conducted to effectively apply AI and big data, the core technologies of the 4th industrial revolution in all industries. Gamification is actively forming markets in Europe and the US, and it can increase customer loyalty and productivity by applying various roles applied to games in other industries as well as serious games. The purpose of this study is to design and implement a gamification service platform based on artificial intelligence technology and operate the implemented system to expand the area where the gamification service applied to the existing marketing and consulting fields can be used. The designed gamification service platform can be applied to education services that increase learning efficiency by analyzing the predicted learning attitudes of trainees, and through successful research cases, it will be able to provide immersion effect to trainees and teaching method research to educators.
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Ivanova, Natalia, and Anna Klimova. "IDENTITY FOCUSED ADAPTATION OF NEWCOMERS IN ORGANIZATIONS: RESOURSE FOR PERSONNEL MANAGEMENT." DIEM: Dubrovnik International Economic Meeting 6, no. 1 (September 2021): 89–97. http://dx.doi.org/10.17818/diem/2021/1.9.
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The report addresses the issue of adaptation of newcomers in organizations. This problem is very important now in business and public organizations according to the problem of labor productivity, staff turnover, corporate culture etc. In spite of obvious importance of the adaptation in organization, the studies of this problem require new approaches and methods. Mechanisms are explored that help to retain the staff in organization and to create a desire to continue its activities in this organization. The research is implemented to the framework of the business-psychological approach (S Benton, N. Ivanova, theory of social identity (H. Tajfel, J.C. Turner), concepts of adaptation (T. Bazarov, N. Volkova etc.). Adaptation of newcomers is considered as a natural stage of professional and social self-determination of the individual, as overcoming the identity crisis and identity forming process. In the course of adaptation, an identity is formed that is adequate in relation to the new social roles and goals of activity. The purpose of the study: to develop the identity focused adaptation model, to test the role of this model in the work with newcomers in organization. Methodology: questionnaire (N= 109), Job Satisfaction Survey (N=15), case study in organizations. Results: The role of information and psychological support of a novice from the manager, mentor and team while including a specialist in joint activities is revealed. The directions of improving the system of adaptation of newcomers in the organization are highlighted. An identity focused adaptation model has been developed, which includes the following components: A) Preliminary information to newcomers: preparatory briefing about the company; detailed briefing about the company's rules and regulations. B) Information about newcomers to colleagues: about the new employee, his workplace, the tasks of his adaptation, the appointment of a mentor. C) Communications of the mentor: checking the workplace, the initial conversation, monitoring the problems and successes, the employee's initiation into the company's affairs. D) Communications of the manager: aimed at reducing the uncertainty of the newcomer in the first days of work. E) Communication of newcomers: questions, feedback, ideas, doubts, wishes. Results of this research can be useful for management, counseling and coaching for development of newcomer’s identity, loyalty, and performance. Keywords: business psychology, identity focused adaptation model, personnel management, loyalty, adaptation of personnel, social identity, strategy of communication.
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Trifocals, Wearing. "Multiple Roles in Responding to Strategic Communications." Business Communication Quarterly 67, no. 3 (September 2004): 281–93. http://dx.doi.org/10.1177/1080569904268124.
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Teaching communication to MBAs often involves focusing on corporate strategic discourse when student projects are intended to help companies move to a more advanced stage of development. This focus on corporate strategy—the language and concepts that concern the mission and direction that an organization should adopt—requires, in turn, that faculty enact several roles to assist students in developing their final assignments, strategic presentations, and reports. Faculty play the role of specialists in corporate strategy, communication specialists, and stand-ins for the primary audience(s) for these assignments. Working with students on these assignments underscores two important values in MBA education: providing students with the means to engage in discussion at the CEO level where decisions about the company’s strategic direction are made, and demonstrating to students that the strategic assignments they produce belong to a larger communication campaign for getting buy-in for corporate strategy. These teaching practices foster research projects as well.
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García Carballo, Carlos. "Corporate Communication. A guide to theory & practice." Questiones Publicitarias 2, no. 23 (January 15, 2019): 63. http://dx.doi.org/10.5565/rev/qp.322.
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Erickson, S. L., M. Weber, and J. Segovia. "Using Communication Theory to Analyze Corporate Reporting Strategies." Journal of Business Communication 48, no. 2 (February 23, 2011): 207–23. http://dx.doi.org/10.1177/0021943611399728.
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Lah, Marko, Andrej Sušjan, and Tjaša Redek. "Corporate Communication and Economic Theory: An Institutionalist Perspective." Journal of Economic Issues 50, no. 1 (January 2, 2016): 121–44. http://dx.doi.org/10.1080/00213624.2016.1147908.
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Olaniran, Bolanle A., and Natasha Rodriguez. "The Role of Computer-Mediated Communication." International Journal of Information and Communication Technology Education 6, no. 4 (October 2010): 61–73. http://dx.doi.org/10.4018/jicte.2010100106.
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The use of information technology to enhance classroom learning and deliver corporate training is the latest trend and focus of much research in the computer-mediated communication (CMC) and development industry. Technological advances continue to alter the various ways in which academic and organizational training is facilitated and conducted. This paper presents a review of the available literature and trends in CMC, specifically, CMC’s theoretical approaches, types/roles, benefits/disadvantages, and contributions to academic institutions and corporate organizations. The authors also provide a discussion of future trends and implications in this subject.
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Macnamara, Jim. "Embracing evaluation theory to overcome “stasis”." Corporate Communications: An International Journal 25, no. 2 (March 4, 2020): 339–54. http://dx.doi.org/10.1108/ccij-04-2019-0044.
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PurposeThis paper aims to explore the evaluation theory in a field closely related to corporate communication and public relations (PR) as well as in other disciplines and argues that embracing the evaluation theory more broadly can break the “stasis” and “deadlock” identified in evaluation of corporate communication and PR. Specifically, this analysis seeks to show that a transdisciplinary approach can contribute to standards and demonstration of impact – two long-sought goals in evaluation of corporate communication and PR – as well as inform methodology.Design/methodology/approachCritical analysis is applied to review the evaluation theory in a number of fields, including international development, public administration, management and health communication, compared with major frameworks, models and methods used for evaluation of corporate communication and PR.FindingsThis analysis shows that the evaluation theory in other fields and related theory of change, program theory and program logic models can contribute to advancing evaluation of corporate communication and PR in three ways: identifying standards in terminology and approaches, shifting focus from activities and outputs to outcomes and impact and applying appropriate and rigorous methodology.Research limitations/implicationsWhile this paper does not present new empirical data, it expands the theoretical perspectives, models and methods applied to the evaluation of corporate communication and PR and identifies new directions for research.OriginalityAs well as expanding the evaluation theory and opening up new ground for research, this analysis identifies a need for structural change in the field of practice.
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Mills, Colleen. "Corporate Communication: Theory and Practice20121Joep Cornelissen. Corporate Communication: Theory and Practice. London: Sage 2011. , ISBN: 978‐0‐85702‐243‐1 (pbk)." Journal of Communication Management 16, no. 4 (November 9, 2012): 420–24. http://dx.doi.org/10.1108/13632541211279049.
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Ivanova-Gongne, Maria, and Stefan Lång. "The drama of corporate social responsibility communication." critical perspectives on international business 16, no. 3 (December 2, 2019): 233–58. http://dx.doi.org/10.1108/cpoib-12-2017-0094.
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Purpose This paper aims to investigate a company’s corporate social responsibility (CSR) communications in a business network with regard to the flow of critical events related to CSR. Design/methodology/approach The paper focuses on the drama that unfolded at a Nordic-based multinational corporation, Stora Enso, after a critical event related to CSR and the specific signs and codes applied by the company to justify its actions. To achieve the aims, the authors conducted a dramaturgical and semiotic analysis of the company’s corporate communications in connection with various actions prior to or following the major critical event. Findings The findings consist of a five-act drama that unfolded around certain CSR communication activities at the company. The authors followed the company’s shift in communication strategy as they were compelled to adopt a more responsive and involved approach. The results also show the roles of the various business network actors in shaping CSR communications. Practical implications This case has practical uses for providing the framework to create effective messages at different stages of the communication process related to a major CSR event. Originality/value The originality of the study lies in its application of a dramaturgical and semiotic approach to the analysis of CSR communication. It also contributes to the scarce literature on CSR communication within business networks.
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Osemeke, Louis. "Directors, auditors and secretaries roles and corporate governance system: Identity theory perspective." Corporate Ownership and Control 12, no. 1 (2014): 543–56. http://dx.doi.org/10.22495/cocv12i1c6p2.
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The interest in researching corporate governance in the broader context continues unabated. The research in this area continues to be dominated by test of agency theory in advanced capitalist economies. Few researches are seen in developing countries like Nigeria. Though there have been calls for new theories to be tested in the field of corporate governance, only few have been tested, predominantly stakeholder and resource dependence theories (Barkema and Gomez-Mejia, 1998). This paper departs from previous literature in two ways. First, it tests the identity theory. Second, it uses the case study drawing empirical data from Nigeria, an emerging economy from a developing capital market to provide insights into the corporate governance mechanisms. This study explores appropriate framework and principles governing the duties and obligations of directors, auditors and secretaries. This is crucial because there is increased reliance by the stakeholders on the three actors (directors, auditors and secretaries) as it concern corporate governance both regionally and internationally. Therefore, an exploratory case study was carried out to explore the level of development of corporate governance mechanism in developing economies like Nigeria. Despite the huge challenges, issues and bottlenecks hampering good corporate governance, the study finds growth in the number of directorships, auditors and secretaries of listed companies. Also, the study reveals the code governing the responsibilities of directors; auditors and secretaries have not produced the desired result pertaining to accountability, transparency and good corporate financial reporting. Thus this adds to the body of knowledge by contributing to the corporate governance system in developing countries
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Forman, Janis. "Educating European Corporate Communication Professionals for Senior Management Positions." Business Communication Quarterly 68, no. 2 (June 2005): 209–21. http://dx.doi.org/10.1177/1080569905276554.
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UCLA’s program in strategic management for European corporate communication professionals provides participants with a concentrated, yet selective, immersion in those management disciplines taught at U.S. business schools, topics that are essential to their work as senior advisors to CEOs and as leaders in the field. The choice of topics represents the close collaboration between the directors of the UCLA and Lugano programs. The UCLA program also encourages the active participation of the professionals by offering an exposure to teaching and classroom communication practices of U.S. business schools that adhere to the case approach to business education and by providing numerous opportunities for participants to present their analyses and application of management topics to their professional roles and responsibilities. Working with European professionals also enables U.S. faculty to reconsider some of their own assumptions about teaching as they train U.S.-based MBA students.
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Wagner, Bruno, and Adriana Victoria Garibaldi de Hilal. "The human factor: a successful acquisition in Brazil." Management Research Review 37, no. 3 (March 11, 2014): 261–87. http://dx.doi.org/10.1108/mrr-09-2012-0200.
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Purpose – The purpose of this case study was to identify how the human factor influenced the 2010 acquisition of company X's cement factory, located in town C in the Brazilian State of Goiás, by the multinational company A. Design/methodology/approach – Seventeen in-depth interviews were conducted with employees who participated of the acquisition process: 15 with professionals with leadership roles at the factory, the others with company A corporate executives. The data collected were qualitatively treated using discourse analysis to unveil the perceptions of the interviewees. Findings – The discussion involved topics such as: resistance to change, uncertainty, employees' expectations and commitment, stress, employee turnover and retention. The present study contextualizes existing theoretical approaches, and its main conclusion confirms that not all M&A processes cause permanent negative impacts that lead to the failure of the acquisition or are perceived as a strong and lasting source of uncertainty by the employees of the involved companies. On the contrary, depending mainly on the perception, employees have of their working conditions at the time the acquisition process takes place; on the strategic relevance of the acquisition to the acquiring company (its motivation); on how the process is managed by the executives of the acquiring company; on the communication strategy employed by the acquiring company, as well as on the understanding of the cultural setting; and on the acquiring company having an organizational culture with policies that value employees, the community and sustainability; this change can be perceived as favourable by employees thus fostering a successful acculturation and outcome. Finally, this study is considered valuable to researchers and practitioners as it indicates that although the human factor is not considered a priority in most M&A processes, it is clearly paramount to its success or failure, specially in lock-in situations when the acquiring and acquired companies have complementary and reciprocal interdependencies. Research limitations/implications – In spite of the contributions of this research to the field of studies on M&A, the authors have to acknowledge limitations, such us: as town C was a small factory at the time of the acquisition, there were only 17 interviewees, which does not constitute a large sample. The possibility of a certain amount of unavoidable subjectivity in both the interviewees when relating their experience and the interviewer when analyzing the collected data. As stated before, being a case study, results cannot be generalized. Originality/value – This research adds to the actual state of the art on M&A signalling that there should be a match between the strategies selected by the executives of the acquiring company and the specificities of the human factor and its cultural environment. Specifically, this case study contributes to theory advancement by proposing the concept of lock-in in M&A.
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Verma, Deepak, and Dr Neerja Pande. "Exploratory Study of Most Critical Business Communication Skills." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 7, no. 3 (December 15, 2013): 1101–9. http://dx.doi.org/10.24297/ijmit.v7i3.697.
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It has been observed that business communication plays a crucial role in the corporate world. The corporate executives need to demonstrate exceptional communication skills while performing their job roles, which helps them in reaching a sovereign position in this competitive business environment. The main intendment of this paper is to identify the essential attributes for business communication skills so that B-Schools can develop business communication curriculum and teaching methodology for their students which is most suited to contemporary corporate aspirations and anticipations. For the identification of the most significant attributes on communication skills, we formed an expert panel by taking senior corporate executives from the industry. We selected those attributes which were categorized as critical or important by more than 60% of the panel members. As a result we were able to finalize a list of 41 Business Communication attributes that are valued by the corporate executives. With these findings, B-Schools and their faculty members will have a clear view of the corporate expectation / requirements of business communication skills. Academicians can integrate these attributes and develop the course curriculum accordingly so that it can be benchmarked with corporate expectations. Students can also have a clear cut understanding on what communication skills are required in the corporate world so that they can prepare themselves with the desired attributes.
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Foss, Nicolai J., Tore Kristensen, and Ricky Wilke. "Corporate communication in the emerging network economy." Corporate Communications: An International Journal 9, no. 1 (March 1, 2004): 43–49. http://dx.doi.org/10.1108/13563280410516483.
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This paper draws on ideas in economics and game theory to develop a new theory of marketing in the emerging network economy. The paper argues that in a network economy, firms and consumers will confront “coordination problems”. With the emerging network economy all this becomes urgent because the availability and cost of information decreases. Also, timing issues become urgent as millions of people get access to the same information simultaneously. That explains why events where masses of viewers simultaneously participate in the same events become so important. The paper introduces a simple game theoretic model and discusses marketing applications and possible strategies. These strategies imply considerable use of communication resources in order to fulfil the common knowledge requirements.
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Weber, Marsha, Sheri Erickson, and Mary Stone. "Using Communication Theory to Teach SOX Reporting Requirements." Issues in Accounting Education 26, no. 1 (February 1, 2011): 241–56. http://dx.doi.org/10.2308/iace.2011.26.1.241.
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ABSTRACT: This paper presents an instructional resource and provides suggestions for its implementation. The resource demonstrates a method for teaching students how communication in required SOX Section 404 reports can impact stakeholders’ perceptions of that organization. Students read portions of selected 10-K, 10-Q, and corporate annual reports in which management responds to disclosed internal control material weaknesses. Students then analyze these excerpts according to a well-known image restoration strategy. This assignment enhances written communication skills, analytical skills, research skills, and deepens students’ understanding of Sarbanes-Oxley 404 requirements and of corporate image restoration strategies. The instructional resource would be beneficial in auditing, intermediate, or advanced accounting, as well as a graduate-level accounting course.
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Zerfass, Ansgar, and Christine Viertmann. "Creating business value through corporate communication." Journal of Communication Management 21, no. 1 (February 6, 2017): 68–81. http://dx.doi.org/10.1108/jcom-07-2016-0059.
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Purpose The purpose of this paper is to report on a multi-step research project which explores concepts that explain communication value across different disciplines and builds a framework that identifies and systematizes communication goals linked to generic corporate goals. Design/methodology/approach Based on a literature review of work on value creation through communication, drawn from 815 publications in 36 international journals across several disciplines (public relations, marketing, management, etc.) and published from the year 2000 onward, the authors have developed a framework, named “Communication Value Circle.” The application of the framework was discussed with chief communication officers from global companies and was used during a communication alignment process in a global healthcare company. Findings Empirical surveys across several continents show that communication professionals use a multitude of rationales to explain the value of their work to top executives. These range from building reputation, brands and identity, to gaining thought leadership, boosting sales, motivating employees, preventing crises and listening to stakeholders. The researchers have identified four major value dimensions of communication (enabling operations, building intangibles, adjusting strategy, and ensuring flexibility). The framework encompasses 12 specific goals for communication that can be derived from corporate strategy. Research limitations/implications The framework stimulates the debate on the diverse concepts of communication value, performance and measurement, and the need to integrate those approaches into theory and practice. Additional qualitative studies to verify the framework are proposed. Practical implications The communication value circle can be used as a management tool for planning, evaluating, and revising strategic directions for communication in any corporation. Originality/value Explaining the value of communication continues to be one of the most important challenges for professionals and scholars alike. This paper proposes a consistent explanation for the theory and practice of what constitutes corporate communication.
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Wilson, Bradley J. "Cornelissen, Joep: Corporate Communication: A Guide to Theory & Practice." Corporate Reputation Review 21, no. 4 (October 25, 2018): 179–80. http://dx.doi.org/10.1057/s41299-018-0055-6.
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Argenti, P. A. "Corporate Communication Strategy: Applying Theory to Practice at Dow Corning." Corporate Reputation Review 1, no. 3 (April 1998): 234–49. http://dx.doi.org/10.1057/palgrave.crr.1540046.
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Moss, Danny, Andrew Newman, and Barbara DeSanto. "What do Communication Managers Do? Defining and Refining the Core Elements of Management in a Public Relations/Corporate Communication Context." Journalism & Mass Communication Quarterly 82, no. 4 (December 2005): 873–90. http://dx.doi.org/10.1177/107769900508200408.
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This article presents the findings of the second stage of an international collaborative research program designed to map, explicate, and compare the main elements of the managerial role performed by communication/public relations practitioners working in a range of organizational settings and different cultural contexts. It builds on earlier qualitative research among U.K. and U.S. public relations practitioners designed to uncover the nature of the managerial roles they perform. In this study, a survey distributed to 900 U.K.-based communication practitioners was factor analyzed, revealing a five-factor interpretation, which suggests a more contemporary, empirically based conceptualization of key dimensions of the communication manager's role than currently offered by the traditional manager role typology advocated within the existing public relations roles literature.
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Lee, Tae Ho. "How Firms Communicate Their Social Roles through Corporate Social Responsibility, Corporate Citizenship, and Corporate Sustainability: An Institutional Comparative Analysis of Firms’ Social Reports." International Journal of Strategic Communication 15, no. 3 (May 27, 2021): 214–30. http://dx.doi.org/10.1080/1553118x.2021.1877708.
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Langer, Roy. "Corporate Communication. A Guide to Theory and Practice20091Joep Cornelissen. Corporate Communication. A Guide to Theory and Practice. London: Sage 2008. , ISSN: 1356-3289 2nd ed." Corporate Communications: An International Journal 14, no. 1 (January 30, 2009): 119–20. http://dx.doi.org/10.1108/13563280910931117.
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Kuhn, Timothy, and Karen Lee Ashcraft. "Corporate Scandal and the Theory of the Firm." Management Communication Quarterly 17, no. 1 (August 2003): 20–57. http://dx.doi.org/10.1177/0893318903253421.
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Kolahgar, Sam, Azadeh Babaghaderi, and Harjeet S. Bhabra. "Corporate communication as a governance mechanism: A content analysis of corporate public disclosures." Corporate Ownership and Control 18, no. 3, special issue (2021): 438–68. http://dx.doi.org/10.22495/cocv18i3siart16.
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Corporate communication efforts have mainly been viewed as a by-product of governmental regulations and board of directors’ oversight. In this paper, we examine the role of corporate communication as a stand-alone governance mechanism. We introduce a new business-related dictionary and conduct automated textual analysis of over 150,000 electronic documents filed by a sample of firms listed on the S&P/TSX Composite Index from 1999 to the end of 2014. Our findings demonstrate the governing role of corporate communication by documenting the adverse market effects of deviations from the expected level of communication. Moreover, as a governance mechanism, corporate communication shows substitution/complementary relationships with other established governance mechanisms. In addition, we find a non-linear relationship between a firm’s communication efforts and its value and risk levels. Results are robust after controlling for major corporate events (M&A, spin-offs, financial distress and bankruptcy, and significant lawsuits). These findings contribute to corporate governance literature and the understanding of agency theory predictions of communications and disclosures’ economic effects
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Bishop, Bojinka. "Theory and practice converge: a proposed set of corporate communication principles." Corporate Communications: An International Journal 11, no. 3 (July 2006): 214–31. http://dx.doi.org/10.1108/13563280610680812.
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Inoue, Yuhei, Joseph E. Mahan, and Aubrey Kent. "Enhancing the benefits of professional sport philanthropy: The roles of corporate ability and communication strategies." Sport Management Review 16, no. 3 (August 2013): 314–25. http://dx.doi.org/10.1016/j.smr.2012.10.003.
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Röttger, Ulrike, and Joachim Preusse. "External Consulting in Strategic Communication: Functions and Roles Within Systems Theory." International Journal of Strategic Communication 7, no. 2 (April 2013): 99–117. http://dx.doi.org/10.1080/1553118x.2013.765437.
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Blackburn, Virginia, and James R. Lang. "Toward a Market/Ownership Constrained Theory of Merger Behavior." Journal of Management 15, no. 1 (March 1989): 77–88. http://dx.doi.org/10.1177/014920638901500107.
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This study presents a conceptual model of corporate merger behavior that specifies the roles of corporate ownership, executive motivation, and market constraints in determining merger strategy choices and performance. It is suggested that an understanding of both executive intent and competitive market conditions is necessary to predict the consequences of mergers for the acquiring firms. Propositions regarding expected merger strategy choices and performance under different ownership and market conditions are presented.
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Bolton, Patrick, and David S. Scharfstein. "Corporate Finance, the Theory of the Firm, and Organizations." Journal of Economic Perspectives 12, no. 4 (November 1, 1998): 95–114. http://dx.doi.org/10.1257/jep.12.4.95.
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Much of the modern research on firm boundaries, following Ronald Coase (1937), assumes that firms are run by owner-managers. This contrasts with the agency literature, following Adolph Berle and Gardiner Means (1932), that emphasizes the problems that arise when managers are not owners. In this paper, the authors argue that a richer theory of the firm should integrate Coase and Berle and Means. They illustrate this point by reexamining the oft-cited merger of General Motors and Fisher Body. The authors also show how linking these literatures can be used to understand one of the key roles of corporate headquarters, the allocation of capital.
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Cheung, Meily M. F., and Tin Chi Wong. "News Information Censorship and Changing Gatekeeping Roles." Journalism & Mass Communication Quarterly 93, no. 4 (July 10, 2016): 1091–114. http://dx.doi.org/10.1177/1077699016628818.
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Journalists have faced increasing challenges as the result of police forces in different regions switching to digital radio communications. Drawing on gatekeeping theory and the journalistic practices literature, interviews with non-routine news journalists and a content analysis of news stories in newspapers were conducted to illustrate non-routine news coverage and understand how reporters’ routines have changed. The results suggest that police forces’ ability to control information technologically reduces the amount of non-routine news coverage and changes the ways in which news sources are used. Journalists have had to alter their reporting routines to retain journalistic independence.
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Muthotho, Isaac Joseph, Winnie Ndeta Otsiulah, and Geoffrey Serede Sikolia. "Corporate communication strategies: Differentiation strategies and corporate communication plan for dissemination of disease surveillance research outcomes at Kenya Medical Research Institute." Journal of Development and Communication Studies 8, no. 1 (March 10, 2021): 99–124. http://dx.doi.org/10.4314/jdcs.v8i1.5.
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Globally, differentiation strategies and corporate communication plan inform corporate communication strategies, for disseminating disease surveillance research outcomes. Study respondents are also stakeholders in research outcomes alongside the scientific community. This study examined differentiation strategies and corporate communication plans, as corporate communication strategies for dissemination of research outcomes at KEMRI. It also investigated the influence of the corporate communication plan in place for dissemination of disease surveillance research outcomes to study respondents at KEMRI. The study employed a purposive sampling design utilizing mixed methods using self-administered questionnaires and in-depth interview guides. The study adopted the pragmatic research paradigm. This case study utilised descriptive study design to collect primary data. The study was anchored on excellence theory and complimented by communication theory. The Krejcie Morgan table was utilised to determine a sample size of 76. Data was collected from a response rate of 79 per cent. From a target population of 76, the researcher purposively selected 60 respondents. The study findings were differentiation strategies (48.3%) and corporate communication plan (51.7 per cent). Recommendations on the communication plan comprised: elevation of Corporate Affairs (CA) to top management, to manage the communication plan for disseminating research outcomes. KEMRI to incorporate a communication plan for scientists and CA, for translating research jargon to research respondents and other stakeholders. Enhancement of differentiation strategies by continually maintaining image, identity and corporate visual identity (CVI). Empower CA to manage media relations, identity, reputation, and media audits. Propagate unified consistence in messaging, identifying KEMRI as an authority in communicating research outcomes. The study concluded that study respondents felt ignored during dissemination research outcomes at KEMRI, Nairobi. The findings enhanced the body of knowledge on, corporate communication strategies incorporating study respondents as stakeholders in research outcomes dissemination.
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Bartelmeß, Tina, and Jasmin Godemann. "Corporate Perspectives on Responsibility and Sustainability in the Food System: A (Food) Communicative-Constructivist Viewpoint." Sustainability 12, no. 5 (March 6, 2020): 2024. http://dx.doi.org/10.3390/su12052024.
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This study examines how corporations in the German food industry understand and perceive communication as a corporate social responsibility (CSR) dimension, how they communicate about food-related sustainability, and how this corporate food communication can lead to sustainability-oriented change in action-guiding institutions. This study takes a communicative-constructivist viewpoint that does not focus on the extent to which the communicated corresponds to the actual action but rather on how communication and communicatively constructed institutions can shape, influence, or constitute the action. A comparative qualitative case study approach reveals how two deviant cases within the producing and processing food industry assume responsibility through food communication and identifies five underlying roles of communication that, in their case-specific variations yield in two different conceptualizations of perceiving responsibility through communication. The analysis and interpretation of data, in the reference frame of communicative institutionalism, outline promising prospects on how corporate food communication can contribute to institutional changes that guide decisions and actions for sustainable development of the food system. Furthermore, the findings highlight food quality as a relevant communication resource for food-related discussions about sustainability that cross systems in the context of the food system and transforms an institution in such a way that it now also refers to aspects of sustainability.
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Theis, Jochen Christopher. "Corporate risk communication as part of corporate governance – insights from a behavioral risk perspective." Corporate Ownership and Control 10, no. 1 (2012): 692–704. http://dx.doi.org/10.22495/cocv10i1c7art5.
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When corporate ownership and control are separated, information asymmetries arise between the uniformed principal (investor) and the informed agent (manager). Within this principal agent conflict, the communication of risks faced by the entity is crucial within a corporate governance context, as investor decisions concerning a company are mainly driven by the evaluation of chances and especially of risks regarding the future prosperity of the company. Risks can thereby only be communicated reliably as part of corporate communication (i.e. without inducing unexpected behaviors), when the informational needs of the investors are understood. In order to derive insight about which variables are important in explaining how investors perceive risks disclosed by an entity, I develop a structural equation model in which I combine two theoretical approaches of human risk perception: the “decision theory view” and the “behavioral risk perspective”. For estimating the model, I make recourse to data derived from a survey that was conducted with 32 students who were asked to assess five risks which the fictitious “Alpha group” discloses in its management commentary. I chose the management commentary as the object of study, as it has a unique and increasing relevance as an instrument of capital market communication. My results suggest that both theoretical approaches are important in explaining investors´ risk perceptions. This finding calls into question that standard-setters predominantly adopt a decision theory view concerning risk reporting, and has further implications for the development of a company´s risk communication strategy within a corporate governance context.
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Oh, Won-Yong, Young Kyun Chang, and Tae-Yeol Kim. "Complementary or Substitutive Effects? Corporate Governance Mechanisms and Corporate Social Responsibility." Journal of Management 44, no. 7 (June 20, 2016): 2716–39. http://dx.doi.org/10.1177/0149206316653804.
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Management researchers have investigated how corporate governance mechanisms influence corporate social responsibility (CSR). The previous literature has been largely based on agency theory, which emphasizes the roles of effective monitoring and incentive alignment, but the empirical evidence has been mixed. This inconsistency may result from the assumption that each governance mechanism functions independently, even though they interact with one another to affect CSR. On the basis of a perspective of bundle of governance mechanisms, we examined whether multiple governance mechanisms act as complements or substitutes for each other in promoting CSR. Using a panel sample of U.S. firms for the years 2004 to 2010, we found that multiple governance mechanisms mainly act as substitutes to promote CSR. Our findings suggest that a similar level of CSR can be achieved with different combinations of governance mechanisms. Our study contributes to the fields of both corporate governance and CSR in theory and practice.
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Thøger Christensen, Lars, and Joep Cornelissen. "Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future." Management Communication Quarterly 25, no. 3 (December 13, 2010): 383–414. http://dx.doi.org/10.1177/0893318910390194.
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The theory and practice of corporate communication is usually driven by other disciplinary concerns than the field of organizational communication. However, its particular mind-set focusing on wholeness and consistency in corporate messages increasingly influence the domain of contemporary organizational communication as well. We provide a formative and critical review of research on corporate communication as a platform for highlighting crucial intersections with select research traditions in organizational communication to argue for a greater integration between these two areas of research. Following this review, we relax the assumptions underlying traditional corporate communication research and show how these dimensions interact in organizational and communication analysis, thus, demonstrating the potential for a greater cross-fertilization between the two areas of research. This cross-fertilization, as we will illustrate, enriches the theorization of corporate and organizational communication and may better link micro- and macro level analyses.
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Udayasankar, Krishna. "The foundations of governance theory: a case for the resource-dependence perspective." Corporate Ownership and Control 5, no. 4 (2008): 164–72. http://dx.doi.org/10.22495/cocv5i4c1p1.
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In this paper I distinguish between the justificatory and explanatory roles of theory, and propose that the justificatory role played in the literature thus far by agency theory is subject to limitations. I therefore argue for the use of resource-dependence theory as the epistemological basis of the corporate governance domain knowledge system, and present an alternate model of corporate governance. Potential contributions of this alternate model are discussed
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Tindall, Natalie T. J., and Derina R. Holtzhausen. "Toward a Roles Theory for Strategic Communication: The Case of South Africa." International Journal of Strategic Communication 5, no. 2 (April 22, 2011): 74–94. http://dx.doi.org/10.1080/1553118x.2011.561075.
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Maagaard, Cindie Aaen, Astrid Jensen, and Marianne Wolff Lundholt. "Making sense of the corporate philosophy:." Communication & Language at Work 6, no. 1 (May 6, 2019): 25–39. http://dx.doi.org/10.7146/claw.v6i1.113910.
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We find an increased interest in the concept of employee engagement within the area of organizational and corporate communication. Employee engagement is an umbrella term for a number of cognitive, emotional and physical aspects (Kahn, 1990) of relating positively to one’s work, and research within this area has mostly connected employee engagement to organizational productivity and effectiveness. In this paper, we suggest a new approach to employee engagement by relating it to employee communication and placing it within dialogue theory (Buber, 1970) combined with Bamberg’s (1997) positioning theory. Our case is a strategy meeting on the topic of how a corporate philosophy devised by top management and entitled “Business Kind2Mind” is interpreted by managers and what they view is the best way to implement the philosophy within subsidiaries. Theorizing engagement dialogically enables a shift from instrumental perspectives to a more interpretive approach in which true mutuality entails participants’ views being heard and incorporated in the corporate philosophy, and engagement is not purely about efficiency and outcome. A dialogical approach enables us to conceive of employee communication not as only upwardly or downwardly directed between manager and employee, but as interactional, with mutual change.
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Mathew, Romina, and Pradeep Krishnatray. "Influence of Corporate Citizenship on Employee Job Attitudes." Journal of Creative Communications 6, no. 3 (November 2011): 277–95. http://dx.doi.org/10.1177/0973258613491664.
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The study is an investigation of the influence of an organization’s citizenship practices on its employees, in the Indian context. The major objective of the research is to explore and empirically investigate whether the perception of being a responsible company leads to increased employee commitment. Primary data for the study was collected through a web-based questionnaire survey of a cross-sectional sample of business executives working in the Indian service industry. The results of the regression analyses show that the employee perception of corporate citizenship has a positive and significant influence on an employee’s affective commitment and the relationship is mediated by organizational identification. Providing empirical support to the social identity theory, the study indicates that employees identify more with a company when they believe it to be a good corporate citizen and this identification translates into increased commitment. This study thus provides insights into the employee outcomes that organizations can hope to achieve from their citizenship investments.
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Woo, Hongjoo, and Byoungho Jin. "Apparel firms’ corporate social responsibility communications." Asia Pacific Journal of Marketing and Logistics 28, no. 1 (December 31, 2015): 37–55. http://dx.doi.org/10.1108/apjml-07-2015-0115.
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Purpose – Corporate social responsibility (CSR) communication is a strategy to address companies’ goodwill to the society. Based on the institutional theory suggesting the influence of environmental factors of companies’ country-of-origins on their marketing practices, the purpose of this paper is to explore and compare the CSR communication practices of apparel firms from different countries. Design/methodology/approach – As a case study approach, this study investigates six apparel firms’ CSR communication disclosures on the official websites using a content analysis method and the Global Reporting Initiative’s categorial CSR reporting guidelines. Findings – Findings revealed that the six firms’ CSR communication adoption levels and focusses varied; the USA firms largely focussed on labor issues, while the European firms focussed on environmental issues and the Asian firms centered on social issues. Research limitations/implications – Although this study has limitations that pertain to case studies in general, this study provides academic contributions to the literature and managerial implications about different CSR focusses and communication activities across countries. Originality/value – CSR is especially important for the apparel business that highly involves social issues such as labor-intensive production. However, limited research showed how apparel firms are actually communicating CSR. This study was one of the early attempts on this topic.
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Törmälä, Minna, and Saila Saraniemi. "The roles of business partners in corporate brand image co-creation." Journal of Product & Brand Management 27, no. 1 (February 12, 2018): 29–40. http://dx.doi.org/10.1108/jpbm-01-2016-1089.
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Purpose This study aims to examine the roles of business partners in co-creating a corporate brand image. Design/methodology/approach The study adopts different business partners’ perspectives to analyse corporate brand co-creative actions through a case study within a business-to-business company (B2B SME) context. Interviews with the case company’s manager and key business partners were used as the primary source of empirical data. Findings The study suggests a typology of seven roles which business partners adopt in corporate brand image co-creation: co-innovator, co-marketer, brand specialist, knowledge provider, referee, intermediary and advocate. The study also highlights the management of co-creative relationships in corporate brand image co-creation in the context of business partners. Practical implications This study increases the understanding of the complexities and dynamics related to corporate brand image construction and helps managers size the potential of business partner relationships in corporate branding and manage co-creative brand partner relationships. Originality/value The roles are examined by applying a conceptual framework built by combining branding research in a novel way with the role theory. The study also provides a multi-stakeholder perspective to brand co-creation.
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RATTERAY, OSWALD M. T. "Expanding Roles for Summarized Information." Written Communication 2, no. 4 (October 1985): 457–72. http://dx.doi.org/10.1177/0741088385002004007.
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