Academic literature on the topic 'Corporate fitness centres'

Sports is an activity carried out by humans to need to be healthy and fresh, because nowadays there are many developing companies nowadays, growth of service companies engaged in sports such as fitness centers. To develop the service company, it is necessary to conduct external activities in providing the best service to its customers. And build a good corporate image in the community. The purpose of this study was to study whether the quality of service and image of the company opposed the satisfaction of members D 'Clasik Okigen Fitness City of Padang, the sample taken was 110 members of D' Okigen Clasik Fitness City of Padang using Slovin method. The research method used is a quantitative research type. The results of the study showed that the service quality and company image towards member satisfaction. Persial Company image is not significantly affected member satisfaction, while service quality emphasizes significance to member satisfaction. The company must improve the quality of services provided to members so that members continue to survive to carry out sports activities in the Clasik Fitnes Documents of the City of Padang, and also improve the company's image through marketing communications and appropriate advertising strategies to improve the company's image to the members. Keyword: Service Quality, Image, Custumer satisfaction

Purpose Workplace exercise programmes have been shown to increase employee participation in physical activities and improve health and fitness in the short-term. However, the limited breadth of employee engagement across organisations combined with declining exercise adherence within individual studies indicates a need for better-informed programmes. The purpose of this paper is to investigate relationships between employee moderate-vigorous physical activity (exercise) participation and their perceived barriers and facilitators to engagement in onsite exercise, to inform the design and implementation of future workplace exercise interventions. Design/methodology/approach An online survey identified employee demographics, exercise (International Physical Activity Questionnaire), perceived barriers (Corporate Exercise Barriers Scale) and facilitators to exercise at an Australian university. Findings Of the 252 full-time employees who responded, most reported meeting (43.7 per cent) or exceeding (42.9 per cent) exercise guidelines over the previous week. A lack of time or reduced motivation (p<0.001), exercise attitude (p<0.05), internal (p<0.01) and external (p<0.01) barriers towards workplace exercise participation were all associated with failure to attain government-recommended volumes of weekly exercise. Personal training (particularly for insufficiently active employees) and group exercise classes were identified as potential exercise facilitators. Walking, gym (fitness centre), swimming and cycling were identified as the preferred modes of exercise training. Practical implications Employees not meeting recommended volumes of exercise might require additional support such as individualised gym and cycling programmes with personal supervision to overcome reported exercise barriers to improve exercise participation, health and fitness. Originality/value This study identifies specific barriers and facilitators to workplace exercise participation perceived by university employees. These findings can be used to inform the design and implementation of workplace exercise programmes aiming to achieve wider workplace engagement and greater exercise adherence, particularly of less active employees.

The demand for Diagnostic Centers in India is propelled by changes in culture, increase in population, rise in infectious disease, increase in healthcare expenditure and rising adoption of preventive health check-ups. The Private diagnostic market in India has limited number of organized players and the overall market is driven by unorganized laboratories. The Diagnostic Imaging equipments such as X-ray, CT (Computed Tomography) Scanner and BMD (Bone Mineral Densitometer) need to be handled with utmost care as they have human made ionizing radiation exposure risks. India is one of the largest consumers of refurbished diagnostic imaging equipments and the beneficiaries include Diagnostic Centers, Corporate Hospitals and Chain of Diagnostic Laboratories. The Atomic Energy Regulatory Body (AERB) in India regulates the usage of diagnostic imaging equipments by evolving policies and procedures to be strictly followed by Diagnostic Centers for containing excessive radiation. The changes in procurement policy made by AERB in September 2015 have restricted importing of used diagnostic imaging equipments up to a maximum of 7 years. This regulatory change has triggered a research question, Diagnostic Laboratories - Are these Radiation Safe? This research was conducted with the objective of assessing whether diagnostic centers follow the best practices mandated by AERB. The researcher has conducted a very structured assessment on AERB compliance using 7 different parameters namely, Regulatory, Layout Engineering, Technician Competency, Human Safety, Operations Knowhow, Radiation Exposure Monitoring and Top Management Commitment. This study was conducted in 192 diagnostic centers across multiple cities in Tamil Nadu, with a structured questionnaire contained 34 questions. Based on the responses received on the actual practices followed by diagnostic centers to contain Radiation risk, Radiological Compliance Index (RCI) was estimated. The analysis has revealed that Top Management Commitment was very low with a RCI score of 2.02 (Moderate Presence of AERB recommended best practices) and Operations “Know-Know” was high with a score of 4.40 (High Presence of AERB recommended best practices). The comparative analysis of RCI between National Accreditation Board for testing and Laboratories (NABL) accredited (RCI Score 3.19) and Non NABL (RCI Score 3.18) diagnostic centers has indicated that the accreditation did not significantly influence the compliance. The Pearson correlation co-efficient has established moderately positive correlation with Revenue (+ 0.321) & Patient Queue size (+0.293) on RCI. This study has concluded with sufficient evidence and analysis that Private Diagnostic Centers need to focus on appointing Radiation Safety Officer, monitoring radiation exposure dosage, periodical equipment service, continuous training of their staff and periodical QA tests for equipment fitness in order to achieve significant regulatory compliance maturity levels. This research has further recommended similar research in private diagnostic laboratories in other states in India and comparative analysis of compliance to AERB guide lines between Government Hospitals and Private Diagnostic Centers.

RESUMOObjetivo: caracterizar o perfil de praticantes de musculação quanto ao uso de recursos ergogênicos e relacioná-lo à autopercepção corporal. Método: estudo quantitativo, transversal, realizado em academias de musculação de duas cidades de Minas Gerais com entrevistas estruturadas utilizando um questionário e o conjunto de silhuetas. A análise foi pelo Statistical Package for Social Sciences (SPSS15.0), General Linear Model de medidas repetidas e a correlação de Pearson. Resultados: a prática de musculação, em ambos os sexos, foi pela melhora da saúde. A maioria afirmou que realiza as atividades físicas e consome suplementos sem orientação médica ou nutricional. O mais utilizado é o de proteínas, sendo que os homens consomem mais em relação às mulheres. Conclusão: não houve evidências de alterações de autoimagem relacionadas ao uso de suplementos, apesar da falta de orientação. Descritores: Autoimagem; Anabolizantes; Suplementos nutricionais; Promoção da Saúde; Enfermagem. ABSTRACT Objective: to characterize the profile of bodybuilders regarding the use of ergogenic resources and to relate it to body self perception. Method: a quantitative, cross-sectional study carried out at two-city fitness centers in Minas Gerais with structured interviews using a questionnaire and the set of silhouettes. The analysis was by the Statistical Package for Social Sciences (SPSS15.0), General Linear Model of repeated measures and Pearson's correlation. Results: the practice of bodybuilding, in both sexes, was due to improved health. Most said they perform physical activities and consume supplements without medical or nutritional guidance. The most commonly used is the protein, being that men consume more, compared to women. Conclusion: there was no evidence of self-image changes related to the use of supplements, despite the lack of orientation. Descriptors: Self image; Anabolics; Dietary Supplements; Health Promotion. Nursing.RESUMEN Objetivo: caracterizar el perfil de practicantes de musculación en cuanto al uso de recursos ergogénicos y relacionarlo al auto percepción corporal. Método: estudio cuantitativo, transversal, realizado en gimnasios de musculación de dos ciudades de Minas Gerais con entrevistas estructuradas utilizando un cuestionario y el conjunto de siluetas. El análisis fue por el Statistical Package for Social Sciences (SPSS15.0), General Linear Model de medidas repetidas y la correlación de Pearson. Resultados: la práctica de musculación, en ambos sexos, fue por la mejora de la salud. La mayoría afirmó que realizan las actividades físicas y consumen suplementos sin orientación médica o nutricional. El más utilizado es el de proteínas, y los hombres consumen más en relación a las mujeres. Conclusión: no hubo evidencias de alteraciones de autoimagen relacionadas al uso de suplementos, a pesar de la falta de orientación. Descriptores: Autoimagen; Anabolizantes; Suplementos Dietéticos; Promoción de la Salud; Enfermería.

Corporations have to learn how to satisfy their customers’ various demands as the era of interactivity with customers has emerged (Pepper & Rogers, 1999). For fitness center, customers’ demands are increasing and diversified. Therefore, service quality is an index of quality assessment from customers for service-producing industries. Furthermore, the concept of corporate expansion and customer relationship has become the foundation of service-providers for higher profitability through customers’ renewal of membership. The main purpose of this study is to evaluate the impact of service quality on the renewal willingness of fitness center membership. Customers from four fitness centers in the San Francisco Bay Area, USA, were randomly selected for this survey. A total of 50 subjects participated in this survey. The data was analyzed by multiple regression and stepwise regression. The result indicated that the service quality has positive influence on the renewal willingness of membership.

Introdução: As academias de ginástica são empresas voltadas para a prática de atividade física. Ações de responsabilidade social empresarial estão relacionadas a posturas, comportamentos e ações voltadas à promoção da qualidade de vida e bem-estar do público interno e externo da empresa.Objetivo: Examinar as ações de responsabilidade social que são realizadas pelas academias, na cidade de Tucuruí-PA.Métodos: Estudo transversal do qual participaram seis academias da cidade de Tucuruí-PA. A coleta de dados foi feita através de um questionário semiestruturado com questões fechadas, abrangendo cinco áreas de responsabilidade social: 1) Bom relacionamento com os clientes; 2) Ações para a comunidade; 3) Tratamento adequado com os funcionários; 4) Legalização; e 5) Responsabilidade com o meio ambiente, realizado em forma de entrevista com os proprietários das academias.Resultados: Observou-se que a área do relacionamento com os clientes é a mais importante para as academias avaliadas. Todavia, de modo geral, há, também, uma preocupação com as outras áreas abordadas.Conclusão: As academias analisadas buscavam realizar ações de responsabilidade social dentro das cinco áreas abordadas neste estudo. Os resultados foram discutidos.Social Responsibility actions in a Fitness Center of a North Brazilian CityIntroduction: The fitness centers are companies dedicated to the practice of physical activity. Actions of corporate social responsibility are related to postures, behaviors and actions aimed at promoting the quality of life and well-being of the internal and external public of the company.Objective: To examine the actions of social responsibility that are carried out by the fitness centers on the city of Tucuruí-PA.Methods: Cross-sectional study involving six fitness centers from the city of Tucuruí-PA. Data collection was done through a semi-structured questionnaire with closed questions, covering five areas of social responsibility: 1) Clients relationship; 2) Actions for the community; 3) Appropriate treatment with employees; 4) Legalization; and 5) Environment responsibility. It was applied as interview to the fitness centers’ owners.Results: Relationship with the clients was the most important area observed for the fitness center. However, in general, there is also a concern with the other addressed areas.Conclusion: The fitness centers evaluated sought to carry out social responsibility actions within the five areas addressed in this study. Results were discussed.

A lo largo de la historia, la responsabilidad social corporativa ha ido cobrando una mayor importancia para las empresas y las organizaciones, como consecuencia de los cambios sociales que en la ciudadanía se han ido produciendo. Las actividades de las empresas y organizaciones pueden impactar, tanto positiva como negativamente, en las comunidades donde éstas operan, comenzando algunas de ellas a analizar cuáles son dichos impactos con el fin de minimizarlos. Las organizaciones pueden beneficiarse de la implementación de políticas socialmente responsables, siendo algunas de las principales recompensas que éstas podrían obtener al por este hecho la mejora de la reputación y la imagen de marca, la mejora de la satisfacción de sus clientes y empleados, o la posibilidad de influir positivamente en las intenciones comportamentales futuras de los clientes. Aunque a nivel general existe un considerable número de investigaciones alrededor de la responsabilidad social corporativa, se observa un vacío en relación a los estudios de la misma en relación a los centros deportivos. De esta forma, surgió la posibilidad de llevar una investigación que analizara los posibles impactos que la implementación de políticas socialmente responsables puede tener en el sector de los centros deportivos, llevándose a cabo en esta tesis doctoral. Así, la presente investigación analiza los impactos que la responsabilidad social corporativa percibida por los clientes y empleados de centros deportivos tiene sobre la satisfacción de los empleados, la satisfacción de los clientes y cómo ésta influye a su vez en las intenciones comportamentales de los clientes de los centros deportivos. Para dicho estudio, se ha elaborado un cuestionario para el perfil de clientes y otro para el perfil de empleados de centros deportivos, habiéndose administrado a una muestra final de 926 clientes y de 49 empleados. Con el fin de contrastar el modelo teórico propuesto en la investigación, se ha realizado un análisis de ecuaciones estructurales (SEM) para contrastar las relaciones existentes desde la perspectiva de los clientes; y llevado a cabo la técnica de Mínimos cuadrados parciales (PLS) para contrastar las relaciones existentes desde la perspectiva de los empleados. Entre los principales hallazgos derivados de este estudio podríamos citar que la responsabilidad social corporativa percibida por los clientes y empleados de centros deportivos es un constructo multidimensional conformado por los aspectos sociales, económicos y medioambientales percibidos. Asimismo, la responsabilidad social corporativa percibida por los clientes de centros deportivos influye directa y positivamente sobre la satisfacción del cliente y que ésta hace lo propio sobre las intenciones comportamentales del cliente (como las intenciones de recompra, las intenciones de recomendación o la disposición a pagar un mayor precio por los productos y servicios del centro deportivo). Igualmente, la presente investigación ha determinado que la calidad percibida por parte de los clientes de centros deportivos también ejerce una gran influencia sobre la satisfacción de los mismos. La investigación también ha arrojado evidencias que afirman que la RSC percibida por los empleados de los centros deportivos estudiados influye directa y positivamente sobre la satisfacción de los clientes. A la vista de los resultados, parecería razonable que los gerentes y directivos de centros deportivos se esforzaran por gestionar de una forma socialmente responsables sus centros, dado que las percepciones que tanto sus empleados como clientes puedan tener sobre la responsabilidad social corporativa desarrollada en ellos puede incidir en variables tan importantes como la satisfacción laboral, la satisfacción del cliente y en las intenciones futuras que éstos tengan en relación a sus centros deportivos.

Mini-study project (MBA)--University of Stellenbosch, 2002.
ENGLISH ABSTRACT: The rise of the health and fitness club, Health and Racquet Club, in the late eighties was spectacular and it came as no surprise that the company was listed on the Johannesburg Stock Exchange in 1994. The two founder members, Peter Gardener and Robert Mitchell listed a company within a short period of time and were not afraid to change their strategy and expand their operations into other sectors of the leisure industry in 1995. In the late nineties, after restructuring the subsidiaries of the group, management started to look at foreign markets for expansion of the core business, namely the Health and Racquet Clubs. The group's foreign expansion accumulated a vast amount of debt on its balance sheet and in retrospect was seen as one of the main reasons for its collapse. The company was placed under liquidation in the end of the 2000 financial year. This study will evaluate the different strategies management followed, and will identify some key strategic mistakes that was made and that led to the downfall of a seemingly financially strong organization that offered above average returns to it's stakeholders. It also aims to show that a business strategy has to rely on strong corporate governance and that the last say always lies with the stakeholders within that company.
AFRIKAANSE OPSOMMING: Die gesondheids- en fiksheidsklub, die Health and Racquet Club, het in die laat tagtigerjare ongelooflike opgang gemaak, wat uiteindelik gelei het tot notering op die Johannesburgse Effektebeurs in 1994. Die twee stigterslede, Peter Gardener en Robert Mitchell, het die maatskappy binne 'n kort tyd genoteer, en het nie gehuiwer om hulle strategie te verander en in 1995 hulle bedrywighede uit te brei na ander sektore in die ontspanningsindustrie nie. In die laat negentigerjare, nadat die filiale van die groep geherstruktureer is, het die bestuur oorsese markte begin ondersoek met die oog op uitbreiding van die kernbesigheid, naamlik die Health and Racquet Clubs. Die groep se uitbreidingsaksie het groot skuld tot gevolg gehad - een van die hoofredes vir die ineenstorting. Die maatskappy is aan die einde van die 2000 finansiële jaar gelikwideer. Hierdie studie evalueer die verskillende strategieë wat die bestuur gevolg het, en identifiseer die belangrikste strategiese foute wat gemaak is en wat gelei het tot die ineenstorting van 'n maatskappy wat oënskynlik finansieel sterk was en bogemiddelde opbrengste aan die aandeelhouers besorg het. Die studie poog ook om aan te toon dat 'n besigheidstrategie gebaseer moet wees op stewige korporatiewe beheer en dat die laaste sê altyd by die aandeelhouers van die maatskappy lê.

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CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Na atualidade, as academias de ginástica parecem apresentar-se como locais propícios para a construção da aparência física baseada em modelos corporais socialmente idealizados, o que pode influenciar a Imagem Corporal de homens profissionais de Educação Física inseridos nesses contextos. Desta forma, o objetivo desta dissertação foi identificar crenças, comportamentos e insatisfação relacionados à Imagem Corporal em homens profissionais de Educação Física, atuantes em academias de ginástica das cidades de Juiz de Fora, MG, e Teresópolis, RJ. Trata-se de uma pesquisa qualitativa envolvendo 34 homens profissionais de Educação Física que atuavam em academias de ginástica nos municípios de Teresópolis, RJ, e Juiz de Fora, MG, que foram selecionados por meio da técnica snowball sampling. O material obtido com as falas dos participantes em resposta ao roteiro de entrevista semiestruturada foi apreciado com base na Análise de Conteúdo. Para 82,4% (n=28) dos entrevistados, existe um modelo de corpo (magro, delgado, musculoso e atlético) para os profissionais de Educação Física, atuantes em academias de ginástica. Segundo 17,6% (n=06) dos entrevistados, não há um modelo de corpo, pois cada pessoa possui sua singularidade, assim como o importante deveria ser o conhecimento que o profissional possui para o desenvolvimento de suas intervenções. Do total de entrevistados: 47,1% (n=16) encontram-se satisfeitos, 23,5% (n=8) estão moderadamente satisfeitos e 29,4% (n=10) estão insatisfeitos com o próprio corpo. Ao todo, 85,3% (n=29) dos participantes gostariam de modificar alguma característica da própria aparência física, indicando o controle alimentar, a prática de atividades físicas, a submissão do corpo a cirurgias plásticas, o uso de suplementos alimentares e esteroides anabolizantes como comportamentos passíveis de serem adotados para modificar o próprio corpo. Pode-se concluir que a amostra investigada apresentou, predominantemente, a crença de existirem modelos de corpo para o profissional de Educação Física atuante em academias de ginástica, manifestou diferentes níveis de satisfação e insatisfação com seu corpo e apontou diferentes comportamentos que podem ser adotados para mudar a própria aparência física.
Currently, the gyms seem to present themselves as potential sites for the construction of physical appearance-based on body’s models socially idealized, which can affect the Body Image of men Physical Education professionals inserted in these contexts. Thus, the aim of this work was to identify beliefs, behaviors and dissatisfaction related to Body Image in men Physical Education professionals working in fitness centers in the cities of Juiz de Fora, MG, and Teresopolis, RJ. It is a qualitative survey with 34 professional men of Physical Education who worked in fitness centers in the cities of Teresopolis, RJ, and Juiz de Fora, MG, who were selected by snowball sampling technique. The material obtained with responses of participants to the semi-structured interview was appreciated based on content analysis. To 82.4 % (n=28) of respondents, there is a body model (thin, slender, muscular and athletic) for Physical Education professionals working in gyms. According to 17.6% (n=06) of respondents, there isn’t a body model, because each person has their uniqueness, as well as important should be the knowledge that the professional has to develop his interventions. Of the total respondents: 47.1% (n=16) are satisfied, 23.5% (n=8) are moderately satisfied and 29.4% (n=10) are dissatisfied with their bodies. In all, 85.3% (n=29) of participants would like to change some characteristic of one's physical appearance, indicating the food control, physical activity practice, the body's submission to plastic surgery, the use of food supplements and steroids anabolic like behavior that can be adopted to modify the body. It can be concluded that the sample investigated predominantly presented the belief there is body models for the Physical Education professional active in gyms, expressed different levels of satisfaction and dissatisfaction with her body and pointed out different behaviors that can be adopted to change the own physical appearance.

O Brasil é o segundo país no mundo em número de academias de ginástica, contando atualmente com cerca de 30 mil unidades. Apesar da transição no modelo de gestão e filosofia das academias do fitness para o wellness, muitas ainda propagam em seus ambientes o culto ao corpo magro e atlético, dietas sem fundamentação nutricional e consumo descontrolado de suplementos. Crescem as evidências de que uma parcela significativa dos frequentadores de academias desenvolve um comprometimento exacerbado à prática de exercícios físicos, gerando até uma dependência patológica. O objetivo foi determinar a associação entre dependência de exercício físico (DEF), consumo de suplementos e insatisfação da imagem corporal em frequentadores de academias. Para tanto foi empregada a Escala de Comprometimento com Exercício Físico (CEF) em uma amostra de 227 frequentadores, maiores de 19 anos, de ambos os sexo em três academias. Foi realizada entrevista individual com emprego de anamnese nutricional para determinar o perfil de consumo suplementar, avaliação antropométrica, da imagem corporal, do compromisso ao exercício físico assim como de participação na academia. A frequência de DEF nas academias foi de 66% e sendo que as chances estimadas deste ser consumidor de suplementos de 4,53. Os indivíduos dependentes de exercício físico são jovens, com maior chance de pertencer ao sexo masculino, frequentar a academia > 5 vezes por semana, consumir mais de um tipo de suplemento e praticar musculação. A frequência de insatisfação com a imagem corporal foi alta tanto entre homens (50,9%) como mulheres (78,4%).
Brazil is the second country in number of gym clubs, currently with about 30 thousand units. Despite the transition in the managing model and philosophy of gym clubs from fitness to wellness, many still disseminate the cult of a lean and athletic body, diets without nutritional basis, and uncontrolled consumption of supplements. We have growing evidence that a significant number of individuals going to gym clubs develop an exacerbated commitment to the practice of physical exercises, yielding even pathological dependence. The main goal of our work is to determine the association between exercise dependence (ED), supplements consumption, and dissatisfaction with body image between users of gym clubs. For this purpose we employed the Commitment Exercise Scale (CES) in a sample of 227 gym club users, over 19 years old, from both sexes, in three gym clubs. We used nutritional assesment to determine the profile of supplements consumption, and recorded anthropometrical and exercise engagement data. Frequency of ED in gym clubs was estimated to be 66% with odds ratio of 4.53 favoring supplements consumption. Dependent individuals are on average young, most probably males, attending the gym club more than 5 times a week, consumers of more than on type of supplement, and practitioners of body building. Frequency of body image dissatisfaction is high both between men (50.9%) and women (78.4%).

Corporate fitness centres are popular employee fringe benefits, where employees participate in exercise to derive physical, mental, and social benefits (Mathes, McGivern, & Schneider, 1992); and improve productivity and reduce absenteeism for employers (Swayze & Burke, 2013). Employee participation in corporate fitness centres, however, is low and ranges between 10% - 60% of an employee population (e.g. Clark et al., 2011; Mathes et al., 1992), which is insufficient from the perspective of corporate fitness centre stakeholders (Goetzel & Ozminkowski, 2008; Schwetschenau, O'Brien, Cunningham, & Jex, 2008). To date, little is known about the factors that contribute to employee exercise participation in corporate fitness centres, and this indicates a need for research, especially in Australia, where there is a paucity of information (Hunter, Gordon, Lythgo, Bird, & Benson, 2017). Thus, the purpose of this research was first, to explore what factors contribute to employee exercise participation in corporate fitness centres and second, to develop strategies that could improve participation. A dominant qualitative, mixed methods approach addressed the research purpose. Phase-one was qualitative and employed a case study to triangulate three data sources: documents (n = 18), semi-structured interviews with managers (n = 8), and three focus groups with employees (n = 10). Phase-two was quantitative and used an online questionnaire of employees across Australia to predict what factors contribute to employee exercise participation in corporate fitness centres. The data strands were synthesised together to develop a comprehensive understanding on what factors contribute to employee exercise participation in corporate fitness centres. Results showed the a priori core themes of constraints, negotiation, and motivation contributed to exercise participation. Specifically, structural constraints, skill acquisition, and identified regulation were, respectively, the main constraint factor, negotiation strategy, and motivation dimension to independently predict employee exercise participation. Additionally, facilitators inductively emerged as another contributing factor in the data. This research contributes to the limited available information on what factors contribute to employee exercise participation in corporate fitness centres globally, and within Australia, specifically (Hunter et al., 2017). Several strategies to improve employee exercise participation emerged in this research, with management potentially concentrating their efforts to minimise structural constraints, such as considering corporate fitness centre design and program scheduling. Identified regulation significantly predicted exercise participation, and indicates management could promote exercise participation outcomes in promotional materials. Further increasing employee motivation levels may translate into more employee efforts to negotiate constraints to exercise participation. This could be achieved by management instilling values at the policy level that further facilitate employee exercise participation. This research adds to the body of knowledge about employee exercise participation in corporate fitness centres by describing the lived experiences of employee constraints, use of negotiation strategies, and motives that underpin exercise participation. This research also contributes the first user-friendly resource of the key strategies when establishing and managing corporate fitness centres.

碩士
國立成功大學
高階管理碩士在職專班(EMBA)
103
SUMMARY The research focuses on users of Curves Fitness to discuss the correlation among corporate Image, perceived value, service quality ,customer satisfaction ,and customer loyalty. It took questionnaire survey from users of various age groups, and obtained 534 valid questionnaires in total to conduct data analysis and hypothesis verification via SPSS software. In addition, it contacted with 5 users and 1owner to conduct the qualitative in-depth interview. Finally it compared interview content with quantitative statistical results. Key words: Fitness Center, Corporate Image, Perceived Value, and Service Quality, Customer Satisfaction and Loyalty