Relevant bibliographies by topics / Corporate identity and corporate image

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Corporate identity and corporate image'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Corporate identity and corporate image"

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Thøger Christensen, Lars, and Søren Askegaard. "Corporate identity and corporate image revisited ‐ A semiotic perspective." European Journal of Marketing 35, no. 3/4 (April 1, 2001): 292–315. http://dx.doi.org/10.1108/03090560110381814.

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Asserts that the marketing discipline has been quite instrumental in securing and maintaining both practical and theoretical attention to the issues of identity and image in contemporary organisations. Discusses and critiques much of the discourse of corporate identity and image management. This is accomplished through a semiotic exercise in which prevailing perspectives and assumptions with respect to corporate identity and image are explained, analysed and subjected to a coherent interpretive framework. Rather than trying to legislate terminology or suggest conceptual parsimony, we use the semiotic framework as one way to illustrate the benefits of theoretical consistency and to stimulate self‐reflection among scholars who use the notions of identity and image.
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Pruzan, P. "Corporate Reputation: Image and Identity." Corporate Reputation Review 4, no. 1 (April 2001): 50–64. http://dx.doi.org/10.1057/palgrave.crr.1540132.

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Schmitt, Bernd H., Alex Simonson, and Joshua Marcus. "Managing corporate image and identity." Long Range Planning 28, no. 5 (October 1995): 82–92. http://dx.doi.org/10.1016/0024-6301(95)00040-p.

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Pende, Hrvoje. "CULTURE, IDENTITY AND CORPORATE IMAGE: POSSIBILITIES AND LIMITATIONS." Tourism and hospitality management 9, no. 1 (2003): 137–51. http://dx.doi.org/10.20867/thm.9.1.13.

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Corporate culture, identity and image are highly intertwined. Management style, its culture and ability to communicate proclaimed values to the employees and other stakeholders determines the corporate culture, as a tacitly agreed way of behavior. Strong and positive cultures generally create favorable identities and images, while negative cultures undoubtedly lead to undesirable identities (personal and corporate) and images. Modem societies expect higher business standards and ethics from their organizations. To meet those expectations successfully, corporations has to create positive identity/image. It is only achievable through recognizable way of communicating their organization and their products, i.e. through distinctive internal culture. Strong, modem and social responsible corporate culture, based on universal and business ethics, helps the organization to reach and attract consumers and to remain in globalized business.
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Laws, Susan Marie. "Corporate communication: identity, image and reputation." International Journal of Business Competition and Growth 3, no. 4 (2014): 344. http://dx.doi.org/10.1504/ijbcg.2014.065842.

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Van Heerden, C. H. "Developing a corporate image model." South African Journal of Economic and Management Sciences 2, no. 3 (September 30, 1999): 492–508. http://dx.doi.org/10.4102/sajems.v2i3.2593.

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A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists of both visual and behavioural cues. Most corporations strive towards a positive corporate image. This can be attained only by taking into account also such aspects as customer service and employee behaviour, and not just creating attractive buildings, uniforms, logos and slogans. An analysis of selected literature and the results of four independent studies are reported to support the proposal of a Corporate Image Model that needs further research and refinement.
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Wąsikiewicz-Firlej, Emilia. "Corporate identity vs. corporate image in the eyes of professionals: an interview-based study." Scripta Neophilologica Posnaniensia, no. 18 (February 7, 2019): 109–25. http://dx.doi.org/10.14746/snp.2018.18.11.

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Contrary to subsequent studies focused on the construction of corporate identity, this article aims to examine the stakeholder’s perception of corporate identity projected to the public through language and visual manifestations on corporate “About us” pages. A qualitative, data-driven approach has been taken in the study. The results, based on data collected from in-depth, semi-structured interviews with twenty professionals, demonstrate the interviewees’ deep scepticism towards corporate narrations, which are interpreted as persuasive and serving corporate ends. Thus, online projections of corporate identities do always match actual images held by stakeholders. The interviewees have emerged as critical readers of corporate communications and active constructors of corporate image.
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Le Roux, C., and C. Du Plessis. "An exploratory Q study of corporate brand identity elements governing corporate brand image formation." Southern African Business Review 18, no. 3 (January 29, 2019): 119–41. http://dx.doi.org/10.25159/1998-8125/5688.

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12Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. This study identifi ed the perceptions of South African businesses across various industries of corporate brand identity elements that govern corporate brand image formation. In doing so, a theoretical perspective was adopted that borrows from both marketing communication and corporate communication theories. Firstly, the corporate brand identity elements deemed signifi cant in corporate brand image formation were identified from earlier literature and research. Secondly, Q methodology was used to categorise the variety and span of subjective opinion on those corporate identity elements deemed significant for corporate brand image formation. Finally, the dominant perceptions of the factors that govern corporate brand image formation were isolated through Q factor analysis. Seven richly diverse factors were derived, reflecting the most salient perceptions on the topic, namely trustworthiness of the brand, creative marketing, effective management and administration, stability through business innovation, customer satisfaction, effective integrated communication and strategic positioning of the brand.
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Rothe, Anna von Eisenhart. "Corporate Identity – Das sind Sie!" ergopraxis 11, no. 06 (June 2018): 44–45. http://dx.doi.org/10.1055/a-0587-7812.

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Wer sind Sie, was zeichnet Sie aus? Woran denken Patienten, Klienten, Ärzte und Kollegen, wenn Sie an Ihre Praxis denken? Könnten Sie diese Fragen beantworten? Schon wieder eine Frage! Aber eine gute. Ein unverwechselbares Profil der Praxis und ein gutes Image sind Gold wert. Überlassen Sie es nicht dem Zufall, wie man über Ihr Unternehmen denkt und spricht. Arbeiten Sie stattdessen konsequent an Ihrer Corporate Identity.
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Eisenhart Rothe, Anna von. "Corporate Identity – Das sind Sie!" physiopraxis 16, no. 06 (June 2018): 56–57. http://dx.doi.org/10.1055/a-0587-8162.

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Wer sind Sie, was zeichnet Sie aus? Woran denken Patienten, Klienten, Ärzte und Kollegen, wenn Sie an Ihre Praxis denken? Könnten Sie diese Fragen beantworten? Schon wieder eine Frage! Aber eine gute. Ein unverwechselbares Profil der Praxis und ein gutes Image sind Gold wert. Überlassen Sie es nicht dem Zufall, wie man über Ihr Unternehmen denkt und spricht. Arbeiten Sie stattdessen konsequent an Ihrer Corporate Identity.
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Dissertations / Theses on the topic "Corporate identity and corporate image"

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Vizingr, Tomáš. "Budování Corporate Image a Corporate Identity." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-9102.

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Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
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Janečková, Barbora. "Corporate identity a corporate image značky PRIM." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.

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The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.
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Hatlapa, Tomasz. "Corporate Identity." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4594.

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The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.
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Khan, Muhammad Ghayour, and Omar Khan. "Corporate Identity, Corporate Branding and Brand Image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.

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This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows that the communication is a main issue when forming the brand image and it must be in line with the corporate identity in order to form a successful brand.
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Sajko, Michal. "Corporate identity." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17429.

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The content of the thesis is the process of designing a suitable corporate identity with respect to the nature of its activities and perceptions of current customers. In the paper you can find theoretical knowledge of the instruments of corporate identity, business knowledge with regard to two years experience in the company and not at least the knowing of customers habits and their opinions. An example will be a particular film club: Filmový klub VŠE. On that example I will be trying to clarify the principles of corporate identity formation.
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Tromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.

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A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Kansbod, Mathias, and Andresen Fredrik Wang. "Corporate Identity Management : A case study of Corporate Identity within Linnaeus University." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19438.

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Linnaeus University was created January first, 2010 and set step in to a market where the competition between universities is increasing. It’s in fact increasing to a degree where universities might be forced to shut down as a result of the competition. As the competition is growing, schools marketing efforts is getting more professional. Many universities now have a well thought out strategy for attracting students and to get a competitive advantage. In order to accomplish this it’s essential for organizations to acquire and retain some uniqueness that cannot be imitated by competitors and in the last two decades there has been an increasing attention paid to corporate identity management as a source of competitive advantage. Most researchers perceive corporate identity as an organization´s presentation of itself to its various stakeholders and the way it distinguishes itself from similar and/or competitive organizations.Using a qualitative research method we studied the case of Linnaeus University. The purpose of this research was to study how Linnaeus University is using their corporate identity in their communication against students and employers. After analyzing the results of our empirical study and reflecting on the theoretical framework we concluded that Linnaeus University places great emphasis in their identity, that it is of great importance to them and that they have put a lot of effort in their corporate identity and how they mediate it in their communication. They have a clear picture of they see the university and how they want to communicate the identity, the basis for this is clarity and a strong internal communication strategy. In accordance with the theoretical framework Linnaeus University has a good corporate identity management and the university is so far a success.We believe that there is further research that should be carried out in the field of corporate identity and image in the world of academics. More qualitative as well as quantitative empirical research would be interesting, especially to use a comparative research design investigating both several universities and potential students.
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Mazal, Jan. "Analýza Corporate Identity společnosti MEDIARESEARCH, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74882.

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This thesis aims to establish the recommendations, proposals and procedures under which the company Mediaresearch will be able effectively use marketing communication and build a unique Corporate Identity. Through strong identity company will be able to influence its image among stakeholders. The theoretical part describes the different elements of corporate identity including the current trends. These components are then supplemented by appropriate research methods for the situation analysis. The theoretical part is followed by analysis of the company's market position. In addition to the analysis of current practices the findings of two internal employee surveys and interviews with the Board are used for the deduction of the recommendations. Each element of corporate identity is analysed separately and marketing recommendations are then drawn in wider context.
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Hirasawa, Tetsu. "Organizational identity formation and transformation." Thesis, University of Cambridge, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607893.

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Chun, Rosa. "Strategic management of corporate reputation : : Aligning image and identity." Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488192.

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Books on the topic "Corporate identity and corporate image"

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Hupperts, Isabelle. "Corporate identity" in Japan. Tokyo: Sophia University, 1985.

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Napoles, Veronica. Corporate identity design. New York: Van Nostrand Reinhold, 1988.

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Garry, Emery, ed. Corporate image and identity strategies: Designing the corporate future. Warriewood, NSW, Australia: Business & Professional Pub., 1997.

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Leu, Olaf. Corporate Design: Design als Programm = Corporate identity, corporate design : design as program. München: Bruckmann, 1994.

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Schneider, Frank. Corporate-Identity-orientierte Unternehmenspolitik: Eine Untersuchung unter besonderer Berücksichtigung von Corporate Design und Corporate Advertising. Heidelberg: Physica-Verlag, 1991.

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Kleinfeld, Klaus. Corporate Identity und strategische Unternehmensführung. München: Akademischer Verlag, 1992.

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Board, Conference. Corporate Identity: Name, Image and Perception. S.l: s.n, 1987.

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Suvajis, Jean Yannis. Corporate identity modelling: A review and presentation of the six station model for corporate identity. Birmingham: Birmingham Business School, 2004.

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Wolff, Olins, ed. The new guide to identity: How to create and sustain change through managing identity. Brookfield, Vt: Design Council/Gower, 1995.

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Wache, Thies. Corporate Identity als ganzheitliche Strategie. Wiesbaden: Deutscher Universitäts Verlag, 1993.

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Book chapters on the topic "Corporate identity and corporate image"

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Foroudi, Mohammad M., Pantea Foroudi, and John M. T. Balmer. "Corporate identity." In Building Corporate Identity, Image and Reputation in the Digital Era, 11–74. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-4.

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Cuomo, Maria Teresa, Cinzia Genovino, Debora Tortora, and Alex Giordano. "Corporate brand identity." In Building Corporate Identity, Image and Reputation in the Digital Era, 169–80. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-8.

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Vannucci, Virginia, and Eleonora Pantano. "Corporate brand image." In Building Corporate Identity, Image and Reputation in the Digital Era, 347–62. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-16.

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Biesiadecka, Gabriela Maria. "Corporate Identity versus Corporate Image aus der krisenpräventiven Perspektive." In Krisenpräventives Kommunikationsmanagement am Flughafen, 41–66. Wiesbaden: VS Verlag für Sozialwissenschaften, 2009. http://dx.doi.org/10.1007/978-3-531-91631-6_4.

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Achi, Awele, Ogechi Adeola, and Chukwuedo Francis Achi. "Corporate multi-channel branding." In Building Corporate Identity, Image and Reputation in the Digital Era, 205–17. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-11.

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Langer, Roy, and Richard J. Varey. "Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication." In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 205–26. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583221_12.

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Stokes, Robyn. "Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City." In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 66–90. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583221_5.

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Bargenda, Angela. "Aesthetic heritage and corporate branding." In Building Corporate Identity, Image and Reputation in the Digital Era, 181–202. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-9.

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Jerez-Jerez, Maria J., T. C. Melewar, and Pantea Foroudi. "Employee occupational identity." In Building Corporate Identity, Image and Reputation in the Digital Era, 289–306. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-14.

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Hussain, Shahzeb. "Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation." In Building Corporate Identity, Image and Reputation in the Digital Era, 515–34. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-24.

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Conference papers on the topic "Corporate identity and corporate image"

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Pengfei Cheng and Weixian Xue. "Corporate image, customer participation and service quality: From social identity theory perspective." In 2014 11th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2014. http://dx.doi.org/10.1109/icsssm.2014.6874039.

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Plekhanova, O. V. "Corporate identity development." In ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ. НИЦ «Л-Журнал», 2019. http://dx.doi.org/10.18411/lj-03-2019-29.

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Stankovič Elesini, Urška, Tjaša Armič, and Raša Urbas. "SCENTED CORPORATE VISUAL IDENTITY." In 9th International Symposium on Graphic Engineering and Design. Faculty of Technical Sciences, 2018. http://dx.doi.org/10.24867/grid-2018-p66.

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Hsu, Yu-Lin, and Lien-Fa Lin. "Corporate Identity System Design via Collective Intelligence." In 2018 7th International Congress on Advanced Applied Informatics (IIAI-AAI). IEEE, 2018. http://dx.doi.org/10.1109/iiai-aai.2018.00183.

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Honglei Guo. "On structure of corporate and brand identity." In 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design. IEEE, 2009. http://dx.doi.org/10.1109/caidcd.2009.5374889.

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Yong, Zhou. "The Relationship between Corporate Music and Corporate Image Building." In 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/snce-17.2017.102.

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"Revisiting the Corporate Identity of DALTA Group of Companies: Basis for the Development of a Corporate Identity Manual." In Multi-Disciplinary Manila (Philippines) Conferences Jan. 23-24, 2017, Manila (Philippines). Universal Researchers (UAE), 2017. http://dx.doi.org/10.17758/uruae.uh0117833.

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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool solutions to the need for differentiation, generation of solid images and the establishment of symbols and identity signs, in order to leverage economic benefits for countries, cities and regions. In a way, fulfilling, in the first instance, a similar role to the branding of products and services. But it was specifically in Branding corporations that were found the biggest matches to adapt this knowledge to management positions. Ashworth & Kavaratzis (2010) highlight the fact that both present multidisciplinary roots, a multiple number of strategic actors (stakeholders), high degree of intangibility and complexity of social responsibility, the multiplicity of identities and the long-term development needs are strong examples their similarities. The development and management of corporate identities, here expanded to the Branding corporations, it is a prolific field of Design. It great names of the area said their careers and built great legacy. The time of greater proficiency in the area were the 50s and 60s, dominated by modernist thought, and, coincidentally or not, exactly the time that focused efforts to assert the identity of the designer as a professional (STOLARSKI, 2006) . Nationally stand out names like Alexandre Wollner, Ruben Martins, the duo Carlos Cauduro and Ludovico Martino and Aloisio Magalhaes. In contrast, in the literature produced in the marketing field, often the role of design in this context is reduced to merely promotional measures, such as creating logos or advertising campaigns. In other words, defined as a work of low complexity and low social prägnanz. This approach comes at odds with contemporary theories of design, such as MetaDesign, Design Thinking and Design Collaborative, in which are presented motodológicos models of high relevance for the identification, analysis and solution of complex problems involving multiple elements and agents. The proposed article aims to survey the state of the art City Branding / Place Branding focused on publications produced in the disciplinary field of design. The literature review will grant that, before the above presented context, is analyzed as designers and researchers design face the contributions that the field can offer to the practice and theory of Branding places. Finally, Article yearns assess whether the pre-established hypothesis that there are possible and fruitful connections between contemporary theories of design and the City Branding, is being addressed in articles and publications area.DOI: http://dx.doi.org/10.4995/IFDP.2016.3288
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Babrasheva, D., G. Gabdulkhakova, M. Mefodeva, and M. Shaitanova. "Corporate identity as an element of PR communication." In ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ. НИЦ «Л-Журнал», 2018. http://dx.doi.org/10.18411/lj-28-02-2018-11.

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Soetjipto, Budi Eko, Puji Handayati, Fattah Hanurawan, Rosmiza Bidin, and Mardiningsih. "The Effects of Corporate Identity Management, Internal Brand, and Corporate Culture on Employee Brand Support Behavior." In 2nd Annual Conference on blended learning, educational technology and Innovation (ACBLETI 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210615.085.

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Reports on the topic "Corporate identity and corporate image"

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Vire Riascos, Javier. Identidad e imagen corporativas. Relación entre los perfiles de identidad e imagen de la Feria de Loja/Corporative Identity and image. Relation between the profiles of identity and image of the Feria de Lola. Revista Internacional de Relaciones Públicas, June 2019. http://dx.doi.org/10.5783/rirp-17-2019-10-189-208.

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Perez, Katia. Quem vê cara, vê coração? - entrelaçamentos entre ethos e identidade corporativa no discurso virtual do Grupo Boticário / Is the face index to the heart? - imbrications of ethos and corporate identity in virtual discourse from Boticario Group. Revista Internacional de Relaciones Públicas, December 2017. http://dx.doi.org/10.5783/rirp-14-2017-11-183-206.

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Cancelo Sanmartín, Mercedes, and Gilda Gadea Aldave. Las nuevas tecnologías como instrumento de legitimación de la imagen institucional. El programa de transparencia focalizada de la Procuraduría General de Justicia del Estado de Tamaulipas en México. The new technologies as a means of legitimizing the corporate image. The program targeted transparency of the Attorney General of the State of Tamaulipas in Mexico. Revista Internacional de Relaciones Públicas, May 2013. http://dx.doi.org/10.5783/rirp-5-2013-10-171-188.

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TANG, Denise Tse-Shang, Stefanie TENG, Celine TAN, Bonnie LAM, and Christina YUAN. Building inclusive workplaces for lesbians and bisexual women in Hong Kong’s financial services industry. Centre for Cultural Research and Development, Lingnan University, April 2021. http://dx.doi.org/10.14793/ccrd2021001.

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Abstract:
Workplace inclusion is a core component of corporate social responsibility (CSR) in Hong Kong. Workplace inclusion points to the need for employers to recognize diversity among employees, to acknowledge their contributions to the work environment and to raise professional standards for the work force. Diversity within a workplace indicates inclusion of persons with different backgrounds as in racial, ethnic, sex, health status, sexual orientation and gender identity. Women are already less represented at senior levels across various business sectors in Hong Kong. Lesbians and bisexual women face a double glass ceiling in the workplace as a result of both their gender and sexual orientation. Funded by Lingnan University’s Innovation and Impact Fund, and in partnership with Interbank Forum and Lesbians in Finance, Prof. Denise Tse-Shang Tang conducted an online survey and two focus groups targeting lesbians and bisexual women working in Hong Kong’s financial and banking industry. The aim of the study is to examine the specific challenges and barriers faced by lesbians and bisexual women in Hong Kong’s financial services industry. We found that only 37% of survey respondents were out at work, with 23% partially out to close colleagues. In other words, there are still key concerns with being out at work. On the issue of a glass ceiling for LGBT+ corporate employees, 18% of the survey respondents agreed and 47% somewhat agreed that such a ceiling exists. When asked whether it is harder for lesbians and bisexual women to come out in the workplace than it is for gay men, 32% agreed and 46% somewhat agreed. 27% agreed and 39% somewhat agreed with the statement that it is difficult for lesbians and bisexual women to climb up the corporate ladder. Other findings pointed to the low visibility of lesbians and bisexual women in corporate settings, lack of mentorship, increased levels of stress and anxiety, and the fear of being judged as both a woman and a lesbian. Masculine-presenting employees face significantly more scrutiny than cisgender female employees. Therefore, even though discussion on diversity and inclusion has been on the agenda for better corporate work environment in Hong Kong, there still remain gaps in raising awareness of lesbian and bisexual women’s issues.
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What If Amazon Had Chosen Atlanta? Implications on Community and Corporate Identity. IEDP Ideas for Leaders, April 2019. http://dx.doi.org/10.13007/738.

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