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Books on the topic 'Corporate identity and corporate image'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Hupperts, Isabelle. "Corporate identity" in Japan. Tokyo: Sophia University, 1985.

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2

Napoles, Veronica. Corporate identity design. New York: Van Nostrand Reinhold, 1988.

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3

Garry, Emery, ed. Corporate image and identity strategies: Designing the corporate future. Warriewood, NSW, Australia: Business & Professional Pub., 1997.

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4

Leu, Olaf. Corporate Design: Design als Programm = Corporate identity, corporate design : design as program. München: Bruckmann, 1994.

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5

Schneider, Frank. Corporate-Identity-orientierte Unternehmenspolitik: Eine Untersuchung unter besonderer Berücksichtigung von Corporate Design und Corporate Advertising. Heidelberg: Physica-Verlag, 1991.

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6

Kleinfeld, Klaus. Corporate Identity und strategische Unternehmensführung. München: Akademischer Verlag, 1992.

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7

Board, Conference. Corporate Identity: Name, Image and Perception. S.l: s.n, 1987.

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8

Suvajis, Jean Yannis. Corporate identity modelling: A review and presentation of the six station model for corporate identity. Birmingham: Birmingham Business School, 2004.

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9

Wolff, Olins, ed. The new guide to identity: How to create and sustain change through managing identity. Brookfield, Vt: Design Council/Gower, 1995.

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10

Wache, Thies. Corporate Identity als ganzheitliche Strategie. Wiesbaden: Deutscher Universitäts Verlag, 1993.

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11

Soli, Pia. Moda: L'immagine coordinata = corporate identity. Bologna: Zanichelli, 1990.

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12

Creating corporate reputations: Identity, image, and performance. Oxford: Oxford University Press, 2002.

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13

Carter, David E. How to improve your corporate identity. New York, N.Y: Art Direction Book Co., 1985.

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14

Fenkart, Peter. Corporate identity: Leitbild, Erscheinungsbild, Kommunikation : CI. Zürich: Orell Füssli, 1987.

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15

How to build a corporation's identity and project its image. Lexington, Mass: Lexington Books, 1988.

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16

Mark, Rowden, ed. Identity: Transforming performance through integrated identity management. Aldershot, England: Gower, 2004.

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17

Corporate identity und Unternehmenskultur: Ganzheitliche Strategie der Unternehmensführung. Stuttgart: Deutscher Sparkassenverlag, 1990.

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18

Corporate Identity durch Einbeziehung von Zielvereinbarungen im Rahmen der Personalentwicklung: Eine empirische Untersuchung. Frankfurt am Main: Lang, 1998.

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19

The art of identity: Creating and managing a successful corporate identity. Aldershot, Hampshire, England: Gower, 2000.

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20

Global corporate identity: The cross-border marketing challenge. Rockport, Mass: Rockport Publishers, 1994.

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21

Dunne, Colm. VHI's corporate identity: Perceptions of VHI members. Dublin: University College Dublin, 1995.

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22

Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. San Francisco: Jossey-Bass, 2008.

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23

Melewar, T. C. Facets of corporate identity, communication and reputation. London: Routledge, 2008.

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24

Robial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Paris: Canal+, 2001.

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25

Olins, Wally. Corporate identity: Making business strategy visible through design. Boston, Mass: Harvard Business School Press, 1990.

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26

Olins, Wally. Corporate identity: Making business strategy visible through design. London: Thames and Hudson, 1989.

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27

Amann, Rainer. Gelenkte Entwicklung mittelständischer Unternehmen durch Corporate Identity-Strategie. Baden-Baden: Nomos, 1993.

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28

Polesie, Thomas. Continuity and change: Corporate identity in a Scandinavian perspective. [Göteborg, Sweden]: BAS, 1991.

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29

Melewar, T. C., Charles Dennis, and Pantea Foroudi. Building Corporate Identity, Image and Reputation in the Digital Era. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003080572.

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30

Peter, Münch, and Hella Ziese. Corporate Identity: Wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird. Zürich: Schulthess, 2012.

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31

Kutschinski-Schuster, Birgit. Corporate Identity für Städte: Eine Untersuchung zur Anwendbarkeit einer Leitstrategie für Unternehmen auf Städte. Essen: Die Blaue Eule, 1993.

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32

Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. New York: Free Press, 1997.

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33

Fretter, Thomas. Konsequenzen einer system- und koalitionstheoretischen Betrachtung der Unternehmung für die Entwicklung einer Corporate Identity. Köln: Botermann & Botermann, 1993.

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34

Identity design that works: Secrets for successful identity design. Gloucester, Mass: Rockport, 2003.

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35

Olins, Wally. The corporate identity audit: A set of objective measurement tools for your company's image and reputation. Cambridge: Cambridge Strategy Publications, 2002.

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36

Elinor, Selame, ed. The corporate identity audit: A set of objective measurement tools for your company's image and reputation. London: Financial Times Prentice Hall, 2000.

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37

Selame, Elinor. The company image: Building your identity and influence in the marketplace. Edited by Selame Joe, Model F. Peter, and Selame Design (Firm). New York: Wiley, 1988.

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38

Made in Germany: The corporate identity of a nation. London: Hodder and Stoughton, 1992.

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39

Corporate Identity zwischen Anspruch und Wirklichkeit: Das Beispiel Deutsche Reichsbahn. Frankfurt am Main: P. Lang, 1996.

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40

CORPORATE IDENTITY 4 (Graphis Corporate Identity). Graphis Press, 2001.

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41

Olins, Wally. Corporate Identity. Thames & Hudson, 1992.

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42

Corporate Identity Audit. Financial Times Prentice Hall, 1998.

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43

Global Corporate Identity. Collins Design, 2003.

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44

World Corporate Identity. Art Direction Book Company, 1992.

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45

World corporate identity. New York: Art Direction Book Company, 1990.

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46

Carter, David E. World Corporate Identity. Art Direction Book Co, 1993.

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47

Martin, Pedersen B., ed. Graphis corporate identity. New York: HBI, 2001.

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48

Carter, David E. World Corporate Identity. Art Direction Book Co, 1991.

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49

Martin, Pedersen B., Jenssen Heinke, and Hayden Clare, eds. Corporate identity 3: An international compilation of corporate identity programs. New York, NY: Graphis Inc, 1998.

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50

Emery, Garry. Corporate Image and Identity Strategies: Designing the Corporate Future. Business & Professional Publishing, 1999.

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