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Relevant bibliographies by topics / Corporate sponsorship

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Academic literature on the topic 'Corporate sponsorship'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Corporate sponsorship"

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Scott, David K., Frank R. Veltri, and Brad Wallace. "Corporate Sponsorship in Campus Recreation." Recreational Sports Journal 23, no. 2 (1999): 43–50. http://dx.doi.org/10.1123/nirsa.23.2.43.

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This paper examines corporate sponsorship as an additional source of funding for college recreational facilities and programs. The purpose of the study was to: (a) examine current sources of funding for campus recreation, (b) estimate the percentage of institutions currently involved with corporate sponsorship in their campus recreation programs, (c) identify the types of businesses sponsoring campus recreation centers as well as what these companies receive in return for their sponsorship, and (d) identify the reasons various institutions give for their lack of involvement with sponsorship. Q

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Cobbs, Joe, B. David Tyler, Jonathan A. Jensen, and Kwong Chan. "Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis." Journal of Sport Management 31, no. 1 (2017): 96–110. http://dx.doi.org/10.1123/jsm.2016-0115.

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Accessing and exploiting organizational resources are essential capabilities for competitive sport organizations, particularly those engaged in motorsports, where teams lacking resources frequently dissolve. Corporate sponsorship represents a common method for resource acquisition, yet not all sponsorships equally benefit the sponsored organization. Sponsorship utility can be dependent on institutional dynamics such as league governance that produces competitive disparities. Through this study we extend the resource-based view to assert that sponsorships vary in their propensity to contribute

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Copeland, Robert, Wendy Frisby, and Ron McCarville. "Understanding the Sport Sponsorship Process from a Corporate Perspective." Journal of Sport Management 10, no. 1 (1996): 32–48. http://dx.doi.org/10.1123/jsm.10.1.32.

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Canadian corporations with advertising budgets in excess of $50,000 Cdn that are currently involved in sport sponsorship were contacted through a mailed survey. They were asked about the length and nature of their sport sponsorship involvements, the criteria used to select events, post-event evaluation methods, and reasons for discontinuing past sponsorships. The results revealed that these companies valued sport sponsorship as an important form of marketing communication but supplemented sponsorship initiatives with a variety of other communication measures. None viewed sponsorship as a phila

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Fizel, John, and Chris R. McNeil. "Bowling for Dollars." Journal of Sports Economics 18, no. 2 (2016): 162–81. http://dx.doi.org/10.1177/1527002514566282.

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Corporate title sponsorship of college football bowl games has proliferated over the past two decades, yet little analysis has been made concerning the returns to these investments. This article examines the impact that title sponsorships have had on the stock value of the corporate sponsors. Using event study analysis, we find that there was no significant change, on average, in the stock prices following the sponsorship announcements. However, a cross-sectional analysis of changes in firm stock prices relative to corporate and bowl characteristics reveals that markets view sponsorships by la

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Schiller, Herbert I. "Corporate Sponsorship." Art Journal 50, no. 3 (1991): 56–59. http://dx.doi.org/10.1080/00043249.1991.10791461.

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Blake, Julian, Sonja Fourie, and Michael Goldman. "The relationship between sports sponsorships and corporate financial returns in South Africa." International Journal of Sports Marketing and Sponsorship 20, no. 1 (2019): 2–25. http://dx.doi.org/10.1108/ijsms-12-2016-0088.

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Purpose Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 20

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Chetley, Andrew. "Corporate sponsorship questioned." Lancet 345, no. 8962 (1995): 1432. http://dx.doi.org/10.1016/s0140-6736(95)92619-4.

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Radicchi, Elena. "Sports Sponsorship Evolution in the Economic Recession: Analytical Evidence from Empirical Cases." Physical Culture and Sport. Studies and Research 61, no. 1 (2014): 51–64. http://dx.doi.org/10.2478/pcssr-2014-0005.

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Abstract Sport sponsorship has developed into a major global industry. Even though it is still a significant communication tool for companies, in recent years, sponsorship is no more just a matter of exposing a logo on a jersey or purchasing an in-stadium sign. Rather sponsors and sport entities should engage in an activity that enables them to exchange value. Sponsorships are moving toward complex patterns of interactions in which each “player” is engaged in a meaningful activity that can deliver mutual benefits. The aim of the paper is to analyze the sport sponsorship’s evolution in the late

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Vance, Leonard, Maria M. Raciti, and Meredith Lawley. "Sponsorship selections: corporate culture, beliefs and motivations." Corporate Communications: An International Journal 21, no. 4 (2016): 483–99. http://dx.doi.org/10.1108/ccij-11-2015-0072.

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Purpose Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research into the outcomes of sponsorship is extensive, the practices involved in sponsorship selections have been largely ignored. Today, sponsorship selection in large corporations is recommended to be a formal process involving evaluation criteria aligned to corporate policy and strategic priorities. Yet, in reality, corporate culture influences sponsorship selection, as do sponsorship managers’ beliefs about sponso

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Batty, Rachel J., Graham Cuskelly, and Kristine Toohey. "Community Sport Events and CSR Sponsorship." Journal of Sport and Social Issues 40, no. 6 (2016): 545–64. http://dx.doi.org/10.1177/0193723516673189.

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Tobacco and alcohol companies have long faced criticism regarding the unhealthy nature of their products and decisions to sponsor community sport events (CSEs). Recent public health concerns have led to additional CSE sponsor products facing similar criticism, including soft drinks, confectionary, and fast food. With CSE sponsorship increasingly utilized as a corporate social responsibility (CSR) initiative, research into the perceptions, effects, and management of CSR-based sponsorships within CSEs is opportune. This multiple case study reviews the food and beverage sponsorships of four New Z

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Dissertations / Theses on the topic "Corporate sponsorship"

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McHenry, Kevin Robert. "Corporate sponsorship and secondary school athletics." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0025/MQ50476.pdf.

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Kuo, Yi-Chun. "The impact of corporate stadium sponsorship." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3261.

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The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.

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Beggs, Jennifer C. "Understanding corporate motivations and trends in sponsorship /." Philadelphia, Pa. : Drexel University, 2004. http://dspace.library.drexel.edu/handle/1860/461.

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Rodgers, Shelly. "Predicting sponsorship effects in E-newspapers using the sponsorship knowledge inventory /." free to MU campus, to others for purchase, 2000. http://wwwlib.umi.com/cr/mo/fullcit?p9988697.

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Jung, Hye Yoon. "Collegiate sports sponsorship and brand awareness a study of collegiate sponsorship at a football game /." Morgantown, W. Va. : [West Virginia University Libraries], 1999. http://etd.wvu.edu/templates/showETD.cfm?recnum=1200.

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Thesis (M.S.)--West Virginia University, 1999.<br>Title from document title page. Document formatted into pages; contains vi, 78 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 66-68).

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Heinemann, Florian S. M. Massachusetts Institute of Technology. "Corporate accelerators : a study on prevalence, sponsorship, and strategy." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/105309.

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Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, Engineering Systems Division, 2015.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 93-96).<br>In recent years, corporate accelerators have emerged as a new method to foster collaboration between startups and established companies. This thesis presents, to my knowledge, the first comprehensive database of corporate accelerator programs across the globe. On the basis of this resource, I propose a definition for corporate accelerators and show that they follow the same basic

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Gillespie, Ann Brett. "Corporate sponsorship : Virginia Tech women's athletics and Sara Lee /." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-03302010-020458/.

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Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.

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Dees, Windy. "Measuring the effectiveness of commercial sponsorships in intercollegiate athletics." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0008267.

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Thesis (M.S.E.S.S.)--University of Florida, 2004.<br>Title from title page of source document. Document formatted into pages; contains 129 pages. Includes vita and abstract. Includes bibliographical references.

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Nickell, David. "The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships." Digital Archive @ GSU, 2010. http://digitalarchive.gsu.edu/marketing_diss/17.

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While the volume of research on corporate event sponsorships as a marketing tool has increased markedly over the past decade, the results have done little to help marketers to justify sponsorship spending. Not only do marketers have little knowledge of a sponsored event’s financial return, they also struggle to demonstrate any impact on consumer behavior at all. Using multi-wave survey data, we quantified the financial impact of a sponsorship. We predicted the number of new buyers based upon changed brand attitudes, consistent with a hierarchy of effects model. We then established the finan

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Books on the topic "Corporate sponsorship"

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Smith, Alison. Corporate sponsorship of MBAs. Loughborough University Business School, 1993.

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Smith, Alison. Corporate sponsorship of MBA's. Loughborough University Business School, 1992.

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Shepard, Fairey, Arcabascio Tony, and BLK/MRKT Gallery, eds. Sponsorship: The fine art of corporate sponsorship : the corporate sponsorhip of art. Gingko Press, 2005.

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Skinner, Bruce E. Event Sponsorship. John Wiley & Sons, Ltd., 2002.

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Ukman, Lesa. Return on sponsorship: How to measure, justify, and maximize your return on sponsorships and partnerships. 5th ed. IEG, Inc., 2007.

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O'Donoghue, Brian T. Sponsorship in sport. Cospoir, 1990.

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Greer, Catherine Sarah. Corporate sponsorship of the arts. The Author), 1996.

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Turner, Stuart. Practical sponsorship. Kogan Page, 1987.

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Pippa, Collett, ed. The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers. Jossey-Bass, 2011.

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Dutt, Devina. To strive and to soar: Tata group in sports. Corporate Affairs Dept., Tata Sons Ltd., 2006.

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Book chapters on the topic "Corporate sponsorship"

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Becker-Olsen, Karen, and Sean Potucek. "Sponsorship." In Encyclopedia of Corporate Social Responsibility. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_100.

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Ormrod, Robert P. "Corporate Marketing: Campaigns and Sponsorship." In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-13895-0_21-1.

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Ormrod, Robert P. "Corporate Marketing: Campaigns and Sponsorship." In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-44556-0_21.

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Rodriguez Heyman, Darian. "Seven tips for securing corporate sponsorship." In The Fundraising Reader. Routledge, 2023. http://dx.doi.org/10.4324/9781003145936-60.

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Groza, Mark D., and Joe Cobbs. "Corporate Sponsorship Effects in Business-to-Business Markets." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_139.

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Cornwell, T. Bettina, and Christopher Lee. "Employer Branding: Preliminary Thinking on the Role of Corporate Sponsorship." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_152.

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Han, Jiangxue (Ashley), Shanshan Lou, Heidi Hatfield Edwards, and Fuyuan Shen. "Effects of Narrative-Based Corporate Message and Sponsorship Disclosure in Native Corporate Social Responsibility Advertising." In Narratives in Public Communication. Routledge, 2023. http://dx.doi.org/10.4324/9781003375760-6.

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Kiernan, Patrick. "In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos." In Language, Identity and Cycling in the New Media Age. Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-137-51951-1_10.

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Palmer, Karen, Pascale Quester, and Plewa Carolin. "Community Sport Organization Sponsorship as Corporate Social Responsibility Strategy: A Qualitative Study." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_82.

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Mowlabocus, Sharif. "Marching to a Different Tune: Inside the Corporate Sponsorship of LGBTQ Lives." In Interrogating Homonormativity. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-87070-6_7.

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Conference papers on the topic "Corporate sponsorship"

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Yuan, Xinyi. "Corporate Advertising Spending and Corporate Profits ——An Empirical Study based on World Cup Sponsorship." In Proceedings of the 2018 International Symposium on Social Science and Management Innovation (SSMI 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/ssmi-18.2019.43.

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Gősi, Zsuzsanna, and Norbert Ákos Zsembery. "Sport-Oriented Corporate Responsibility." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_398.

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Corporate social responsibility is becoming increasingly important in the way companies communicate and operate. One way of doing this through sport-focused actions. In the case of large companies operating in Hungary, we examined the issue through document analysis. For each company, w compared the actions oriented towards own employes, recreational sports and competitive sports. The results show that organizations can make use of the positive benefits of sport. In their operations, sport is present both in the business sponsorship area and in the area of charity.

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Kenrich, John P., Darlene M. Van Tiem, and Thomas R. Doyle. "Netting a Corporate Web Community: Industry Sponsorship of the Internet." In SAE 2001 World Congress. SAE International, 2001. http://dx.doi.org/10.4271/2001-01-1329.

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benyahya, Zineb. "The Moderating effect of corporate brand experience on brand image in event sponsorship: Conceptual and methodological approach." In International Conference on Advanced Research in Business, Management and Economics. GLOBALKS, 2019. http://dx.doi.org/10.33422/icabme.2019.03.186.

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"Corporate affiliates and sponsorships." In 2008 38th Annual Frontiers in Education Conference. IEEE, 2008. http://dx.doi.org/10.1109/fie.2008.4720698.

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"Corporate Affiliates and Sponsorships." In Proceedings. Frontiers in Education. 36th Annual Conference. IEEE, 2006. http://dx.doi.org/10.1109/fie.2006.322728.

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Trindade, D. N., L. G. Duarte, I. Perico, and G. L. Bandeira. "Driving Change in the Oil and Gas Industry: A Digital Transformation Framework." In Offshore Technology Conference Brasil. OTC, 2023. http://dx.doi.org/10.4043/32860-ms.

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Abstract The swift advancement of technology has forced key industrial sectors to expedite their digital transformation processes. Despite the escalating organizational interest in investing in technological advancements, the Oil and Gas (O&G) industry lags in the digitalization race. This research aims to introduce a conceptual framework for businesses to succeed in digital transformation and maintain competitive operations through digitalization. The Digital Transformation Framework was applied in an O&G company based in Brazil, focused on the Subsea segment, and is built upon three

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Reports on the topic "Corporate sponsorship"

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West, George, Marco Velarde, and Alejandro Soriano. IDB-9: Operational Performance and Budget. Inter-American Development Bank, 2013. http://dx.doi.org/10.18235/0010526.

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In IDB-9 the Board of Governors of the Inter-American Development Bank (IDB) mandated the adoption of a results-based budgeting process (RBB) that would be aligned to and would help achieve the key performance targets of the Corporate Results Framework (CRF), as well as improve accountability and transparency. In addition, they mandated the use of a Balanced Score Card Performance Management System (BSC) that would incorporate the results from an External Feedback System (EFS). The Governors also requested that the Bank continue its efforts to improve organizational efficiency. The IDB has mad

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Mcgregor-Lowndes, Myles, Marie Balczun, and Alexandra Williamson. An Examination of Tax-Deductible Donations Made by Individual Australian Taxpayers in 2020-21: ACPNS Working Paper No. 76. Queensland University of Technology, 2023. http://dx.doi.org/10.5204/rep.eprints.242556.

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This study analyses published Australian Taxation Office (ATO) data and represents the extent and characterisitcs of tax-deductible donations made and claimed by Australian taxpayers to Deductible Gift Recipients (DGRs) at Item D9 Gifts or Donations in their individual income tax returns for the 2020–21 income year. Analysis of the ATO data showed that the total amount donated and claimed as tax-deductible donations in 2020–21 was $4.39 billion (compared to $3.85 billion for the previous income year). This constitutes a increase of 14.19 per cent or $545.72 million. The average tax-deductible

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