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Relevant bibliographies by topics / Corporate sponsorship Australia

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Academic literature on the topic 'Corporate sponsorship Australia'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 January 2023

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Journal articles on the topic "Corporate sponsorship Australia"

1

Lau, Edith, Alice Fabbri, and Barbara Mintzes. "How do health consumer organisations in Australia manage pharmaceutical industry sponsorship? A cross-sectional study." Australian Health Review 43, no. 4 (2019): 474. http://dx.doi.org/10.1071/ah17288.

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Objective The aim of this study was to investigate how health consumer organisations manage their relationships with the pharmaceutical industry in Australia. Methods We identified 230 health consumer organisations that received pharmaceutical industry support from 2013 to 2016 according to reports published by Medicines Australia, the industry trade association. A random sample of 133 organisations was selected and their websites assessed for financial transparency, policies governing corporate sponsorship and evidence of potential industry influence. Results In all, 130 of the 133 organisati

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2

Maani Hessari, Nason, May van Schalkwyk, Sian Thomas, and Mark Petticrew. "Alcohol Industry CSR Organisations: What Can Their Twitter Activity Tell Us about Their Independence and Their Priorities? A Comparative Analysis." International Journal of Environmental Research and Public Health 16, no. 5 (March 12, 2019): 892. http://dx.doi.org/10.3390/ijerph16050892.

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There are concerns about the accuracy of the health information provided by alcohol industry (AI)-funded organisations and about their independence. We conducted a content analysis of the health information disseminated by AI-funded organisations through Twitter, compared with non-AI-funded charities, to assess whether their messages align with industry and/or public health objectives. We compared all tweets from 2016 from Drinkaware (UK); Drinkaware.ie (Ireland); and DrinkWise (Australia), to non-AI-funded charities Alcohol Concern (UK), Alcohol Action Ireland, and FARE (Australia). Industry-

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3

Vance, Leonard, Maria M. Raciti, and Meredith Lawley. "Sponsorship selections: corporate culture, beliefs and motivations." Corporate Communications: An International Journal 21, no. 4 (October 3, 2016): 483–99. http://dx.doi.org/10.1108/ccij-11-2015-0072.

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Purpose Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research into the outcomes of sponsorship is extensive, the practices involved in sponsorship selections have been largely ignored. Today, sponsorship selection in large corporations is recommended to be a formal process involving evaluation criteria aligned to corporate policy and strategic priorities. Yet, in reality, corporate culture influences sponsorship selection, as do sponsorship managers’ beliefs about sponso

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4

Wiadi, Iyus. "PUBLIC RELATIONS STRATEGY AND ITS IMPACT ON THE POSITIONING OF INDONESIAN TOURISM INDUSTRY." Journal of Management and Business 8, no. 2 (September 1, 2009). http://dx.doi.org/10.24123/jmb.v8i2.143.

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The objectives of the research are to acquire findings as follows: a) Description of the existing condition of 5 (five) Indonesian’s tourism destination, i.e.: Bali, Yogyakarta, North and West Sumatera and South Sulawesi; b) Influence of public relations strategy on perception, attitude, and preference of 11 (eleven) tourist generating countries, i.e. USA, England, France, Germany, The Netherland, Japan, Taiwan, South Korea, Malaysia, Singapore, and Australia; c) Prospect tendency on repositioning of the foreign tourist’s perception, attitude, and preference in facing competition with other So

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Pavlidis, Adele, and David Rowe. "The Sporting Bubble as Gilded Cage." M/C Journal 24, no. 1 (March 15, 2021). http://dx.doi.org/10.5204/mcj.2736.

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Introduction: Bubbles and Sport The ephemeral materiality of bubbles – beautiful, spectacular, and distracting but ultimately fragile – when applied to protect or conserve in the interests of sport-media profit, creates conditions that exacerbate existing inequalities in sport and society. Bubbles are usually something to watch, admire, and chase after in their brief yet shiny lives. There is supposed to be, technically, nothing inside them other than one or more gasses, and yet we constantly refer to people and objects being inside bubbles. The metaphor of the bubble has been used to describe

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6

Farrell, Nathan. "From Activist to Entrepreneur: Peace One Day and the Changing Persona of the Social Campaigner." M/C Journal 17, no. 3 (June 10, 2014). http://dx.doi.org/10.5204/mcj.801.

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This article analyses the public persona of Jeremy Gilley, a documentary filmmaker, peace campaigner, and the founder of the organisation Peace One Day (POD). It begins by outlining how Gilley’s persona is presented in a manner which resonates with established archetypes of social campaigners, and how this creates POD’s legitimacy among grassroots organisations. I then describe a distinct, but not inconsistent, facet of Gilley’s persona which speaks specifically to entrepreneurs. The article outlines how Gilley’s individuality works to simultaneously address these overlapping audiences and arg

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Dissertations / Theses on the topic "Corporate sponsorship Australia"

1

Farrelly, Francis John. "A predictive model of sport sponsorship renewal in Australia." Title page, abstract and table of contents only, 2002. http://web4.library.adelaide.edu.au/theses/09PH/09phf245.pdf.

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Bibliography: leaves 231-291. This thesis investigates key drivers of sponsorship renewal. The market orientation of sponsors, and their perception of their sponsored entity's (property's) market orientation, are analysed as antecedents of the trust invested by sponsors in the relationship, the level of commitment they exhibit and both the economic and non-economic satisfaction they derive from it. Sponsor economic and non-economic satisfaction and their commitment to the relationship are considered to be the ultimate drivers of the decision to renew. The argument is presented that sponsorship

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2

Scaife, Wendy A. "How can Australian marketing managers improve the value derived from corporate sponsorship of community causes?" Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36397/1/36397_Scaife_1994.pdf.

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This thesis explores corporate sponsorship with a special emphasis on sponsorship of community causes. It reports a series of convergent interviews with marketing managers and nonprofit organisation officers conducted to establish the key issues in corporate sponsorship of community causes. The literature review in chapter 2 summarises the factors influencing successful sponsorship practice and uncovers 21 research questions looking at sponsorship practice in Australia. Chapter 3 describes the convergent interviewing methodology used and the nature of the respondents. Key outcomes of these i

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3

Woodhouse, Rob. "A study of the issues and effectiveness of sponsorship in sport." Thesis, 1996. https://vuir.vu.edu.au/18226/.

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The level of sports sponsorship in Australia since 1990 has been equally remarkable. According to Sydney-based research organisation Sponsorship Market Group, total sponsorship was about $160 million in 1990. The figure for 1994 was expected to reach $510 million, with $650 million forecast for 1995. Broadcast sponsorship and back-up promotions will push the figure over $1 billion in 1995 (Richardson, 1994). With continued growth expected in sponsorship and sports marketing well into the next century, the search for the most effective sponsorship investment could almost be classified as

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Books on the topic "Corporate sponsorship Australia"

1

Shilbury, David. Sport management in Australia: An organizational overview. 2nd ed. Victoria: Strategic Sport Management, 2001.

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2

Ryle, Gerard. Firepower: The most spectacular fraud in Australian history. Crows Nest, N.S.W: Allen & Unwin, 2009.

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Shilbury, David, Pamm Phillips, Katie Rowe, and Adam Karg. Sport Management in Australia. Taylor & Francis Group, 2021.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Allen & Unwin, 2017.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, and Pamm Phillips. Sport Management in Australia 5th Ed.: An Organisational Overview. Allen & Unwin, 2011.

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