Relevant bibliographies by topics / Corporate sponsorship – germany – case studies

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Corporate sponsorship – germany – case studies'

Author: Grafiati
Published: 26 July 2024
Last updated: 31 July 2025

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Journal articles on the topic "Corporate sponsorship – germany – case studies"

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Prakarsa, Hamdi. "Implementasi Corporate Sponsorship Catur." Jurnal Kewirausahaan dan Inovasi 3, no. 1 (2024): 10–20. http://dx.doi.org/10.21776/jki.2024.03.1.02.

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The Corporate Social Responsibility program is not only an activity to get the maximum benefit for capital owners or shareholders, but also provides benefits to the surrounding community. The purpose of this study is to identify and explain the process of a company in designing a chess sponsorship program. In addition, this study aims to find out and explain the sponsorship cooperation framework between PT Japfa Comfeed Indonesia Tbk and PB Percasi and analyze the benefits. This research was conducted using qualitative research with case studies. Data were collected through interviews and lite
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Caple, Helen, Kate Greenwood, and Catharine Lumby. "What League? The Representation of Female Athletes in Australian Television Sports Coverage." Media International Australia 140, no. 1 (2011): 137–46. http://dx.doi.org/10.1177/1329878x1114000117.

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This article explores why women's sport in Australia still struggles to attract sponsorship and mainstream media coverage despite evidence of high levels of participation and on-field successes. Data are drawn from the largest study of Australian print and television coverage of female athletes undertaken to date in Australia, as well as from a case study examining television coverage of the success of the Matildas, the Australian women's national football team, in winning the Asian Football Confederation (AFC) Women's Asian Cup in 2010. This win was not only the highest ever accolade for any
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Daellenbach, Kate, Lena Zander, and Peter Thirkell. "A sensemaking perspective on arts sponsorship decisions." Arts and the Market 6, no. 1 (2016): 68–87. http://dx.doi.org/10.1108/aam-05-2013-0006.

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Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using multiple informants in ten arts sponsorship decisions. Within and between case analyses were conducted and examined iteratively, along with literature to generate themes to guide future research. Findings – This study finds art sponsorships may be seen as ambiguous, cueing sensemaking; the sensemaking strategies of senior managers involve response to pro-s
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Subhash, Chandak, and M. Nishmitha Amita. "Sustainable Development in Sports." INTERNATIONAL JOURNAL OF MANAGEMENT, AND SOCIAL SCIENCES REVIEW (IJMSSR) 1, no. 1 (2017): Available online at https://int—scientific—journals.com. https://doi.org/10.5281/zenodo.2648103.

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The paper draws from relevant literature and two original case studies, and analyses five main processes involved in Sustainable Development in Sports.This paper is a review on efforts needed to reposition University sports. If sports would meet the global best practice, then attempts must be made upgrade sport facilities in the universities. Provide coaches with the requisite training and certification. The University Games Association being the umbrella organization for university sports must organize sports in division level. The greatest challenge for sports growth which has to do with spo
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Jin, Chang-Hyun. "Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015." International Journal of Sports Marketing and Sponsorship 18, no. 4 (2017): 363–79. http://dx.doi.org/10.1108/ijsms-04-2016-0002.

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Purpose Based on the increasing significance and proliferation of sports marketing and sponsorship, it is important to explore the state of sports marketing and sponsorship research, assess the development of sponsorship-related research, and grasp its future directions. Thus, the purpose of this paper is to help scholars understand future research directions to improve our knowledge of sports marketing and sponsorship. Design/methodology/approach This study used content analysis that incorporated three multidimensional measures and applied social network analysis in order to identify the know
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Manal I. Fattah. "The changing purpose of drama: From cultural expression to economic commodity?" International Journal of Science and Research Archive 14, no. 3 (2025): 1026–30. https://doi.org/10.30574/ijsra.2025.14.3.0781.

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Drama has long been a vehicle for artistic expression, cultural reflection, and social critique. From ancient Greek tragedies to 19th-century realist plays, it has engaged audiences in political discourse, moral dilemmas, and societal debates. However, in the 21st century, the rise of commercialization, corporate sponsorship, and digital media has reshaped its purpose. This study examines whether contemporary drama remains a tool for cultural engagement or has become primarily an economic enterprise. Using a comparative historical approach, this research explores drama’s transformation across
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Bellalah, Mondher. "On investment performance, value creation, management and corporate governance: The French case." Corporate Ownership and Control 1, no. 4 (2004): 72–80. http://dx.doi.org/10.22495/cocv1i4p6.

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This paper studies corporate governance, investment, value creation and their effects on corporate performance in some European countries and in particular in France. It accounts for specific aspects of investment performance, governance, management and entrepreneurship. Corporate governance systems can be identified by the degree of ownership and control and the identity of controlling shareholders. In outsider systems characterized by wide dispersed ownership as in the U.S and UK, the main specificity is the conflict of interest between strong managers and widely-dispersed weak shareholders.
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Cerdá Suárez, Luis Manuel, Jesús Perán López, and Belén Cambronero Saiz. "The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies." Sustainability 12, no. 4 (2020): 1640. http://dx.doi.org/10.3390/su12041640.

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From a corporate-side perspective, the communication of reputational actions and news of companies becomes critical for success. However, in communication, business, and management studies, heuristics can be understood as simple cognitive processes that allow assessments, predictions, and decisions to be made quickly and efficiently by consumers and economic agents. This aspect can sometimes lead to cognitive biases, especially when little information is available or in situations of high uncertainty. The aim of this research is to investigate the influence of heuristic judgments in social med
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Mpakaniye, Jean Claude. "Corporate Social Responsibility and Organizational Performance: A Case of Bralirwa Ltd." Journal of Finance and Accounting 7, no. 10 (2023): 36–50. http://dx.doi.org/10.53819/81018102t4225.

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Corporate social responsibility has become an important topic for Business Company, especially since the business sector of financial services is related to conditions of uncertainty. The general objective of this study was to determine the impact of corporate social responsibility on organizational performance with a case study of Bralirwa Limited. Specifically, the objectives were to determine the nature of corporate social responsibility practiced in organization, to assess the contribution of corporate social responsibility on organizational performance, and to evaluate the relationship be
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Jones, Peter. "Corporate Digital Responsibility in the Retail Industry: Cameo Case Studies of Two German Retailers." Athens Journal of Business & Economics 9, no. 3 (2023): 369–80. http://dx.doi.org/10.30958/ajbe.9-3-7.

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Digital technologies bring a wide range of new opportunities, for both retailers and consumers, but retailers face, and may have to address, several new sets of responsibility issues as they progressively introduce these technologies. These responsibilities are increasingly being captured in the concept of corporate digital responsibility (CDR) but CDR within the retail industry has received little, or no attention, in the academic literature. This paper looks to make a small contribution to addressing that gap in the literature. The paper includes some definitions of CDR, an outline of the co
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Dissertations / Theses on the topic "Corporate sponsorship – germany – case studies"

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Motroni, Milan. "Ethical implications of corporate sponsorship in college athletics : a case study." Scholarly Commons, 1993. https://scholarlycommons.pacific.edu/uop_etds/2257.

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The purpose of this study was to explore issues of ethics as they relate to corporate sponsorship within Division IA college athletics. The research was conducted as a case study of a private Division IA college athletic department. Data were collected through a series of semi-structured interviews with areas of inquiry including corporate sponsorships, allocation of funding, and related budgetary concerns. Twenty individuals were interviewed. These included coaches, athletic administrators, and marketing representatives. All interviews were taped, subsequently transcribed, and analyzed for co
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Woodhouse, Rob. "A study of the issues and effectiveness of sponsorship in sport." Thesis, 1996. https://vuir.vu.edu.au/18226/.

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The level of sports sponsorship in Australia since 1990 has been equally remarkable. According to Sydney-based research organisation Sponsorship Market Group, total sponsorship was about $160 million in 1990. The figure for 1994 was expected to reach $510 million, with $650 million forecast for 1995. Broadcast sponsorship and back-up promotions will push the figure over $1 billion in 1995 (Richardson, 1994). With continued growth expected in sponsorship and sports marketing well into the next century, the search for the most effective sponsorship investment could almost be classified as
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Jogessar, Yashmee Bhana. "Cultural factors in the development of international projects: a case study of South Africa and Germany in the engineering/construction industry." Thesis, 2018. https://hdl.handle.net/10539/25504.

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A research report submitted to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Science in Engineering (Mechanical, Industrial, and Aeronautical Engineering), October 2017<br>The research was conducted to investigate the existing cultural factors that influence international projects and whether project teams are aware of these dynamics. The research specifically focused on South African and German project teams. One company from each country was chosen for the investig
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Books on the topic "Corporate sponsorship – germany – case studies"

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Martin, Declan. Case studies in sports sponsorship. University College Dublin, 1990.

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Hermsen, Thomas. Kunstförderung zwischen Passion und Kommerz: Vom bürgerlichen Mäzen zum Sponsor der Moderne. Campus, 1997.

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White, Robert E. How corporate business practices are transforming education: case studies of five Canadian secondary schools. Edwin Mellen Press, 2009.

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White, Robert E. How corporate business practices are transforming education: Case studies of five Canadian secondary schools. Edwin Mellen Press, 2010.

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Weber, Christiana. Treuhandanstalt: Eine Organisationskultur entsteht im Zeitraffer. Deutscher Universitätsverlag, 1996.

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Severino Alves de Lucena Filho. Azulão do BANDEPE: Uma estratégia de comunicação organizacional. Companhia Editora de Pernambuco, 1998.

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Manfred, Weiss. Industrial relations effects of industrial restructuring: Case studies, Federal Republic of Germany, Sweden. International Labor Office, 1991.

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John, Harrison, and Taylor Bernard 1931-, eds. Supergrowth companies: Entrepreneurs in action. Butterworth-Heinemann, 1996.

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Culture Incorporated: Museums, Artists, and Corporate Sponsorships. University of Minnesota Press, 2002.

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Culture Incorporated: Museums, Artists, and Corporate Sponsorships. University of Minnesota Press, 2002.

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Book chapters on the topic "Corporate sponsorship – germany – case studies"

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Harutyunyan, Nikolay. "Open Source Software Governance: Distilling and Applying Industry Best Practices." In Ernst Denert Award for Software Engineering 2020. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-83128-8_5.

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AbstractModern software architectures are becoming increasingly complex and interdependent. The days of exclusive in-house software development by companies are over. A key force contributing to this shift is the abundant use of open source frameworks, components, and libraries in software development. Over 90% of all software products include open source components. Being efficient, robust, and affordable, they often cover the non-differentiating product requirements companies have. However, the uncontrolled use of open source software in products comes with legal, engineering, and business r
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Siano, Alfonso, Mario Siglioccolo, Carmela Tuccillo, and Francesca Conte. "The Relationships between Cultural Institutions and Companies." In Handbook of Research on Management of Cultural Products. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5007-7.ch007.

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This chapter investigates the possible relationships between cultural institutions (museums, theatres, libraries etc.) and companies, which have been increasingly occurring in the last years. While cultural institutions have been progressively needing to acquire financial resources and managerial skills to survive and valorise their activities, at the same time companies are trying new ways to differentiate their image, by means of associating it with the cultural sector. The adoption of a descriptive-normative approach enables the identification of many kinds of collaboration (patronage and c
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Chapman, Mark D. "Christianity and Law in the Nineteenth Century." In The Oxford Handbook of Christianity and Law. Oxford University Press, 2023. http://dx.doi.org/10.1093/oxfordhb/9780197606759.013.15.

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Abstract The nineteenth century has been characterized as the “Age of Revolution”: there were massive upheavals following the French Revolution, with tectonic shifts in political, social, and ecclesiastical power across much of Europe, as well as in North and South America. Beginning with the rise of Napoleon and the Concordat with the French Roman Catholic Church, there was a fundamental reorientation of the role of the churches in lawmaking and in the autonomy of the state as the sole source of sovereignty. Through case studies of France, Germany, Great Britain, and the United States, this c
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