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Books on the topic 'Corporate sponsorship'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Smith, Alison. Corporate sponsorship of MBAs. Loughborough University Business School, 1993.

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2

Smith, Alison. Corporate sponsorship of MBA's. Loughborough University Business School, 1992.

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3

Shepard, Fairey, Arcabascio Tony, and BLK/MRKT Gallery, eds. Sponsorship: The fine art of corporate sponsorship : the corporate sponsorhip of art. Gingko Press, 2005.

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4

Skinner, Bruce E. Event Sponsorship. John Wiley & Sons, Ltd., 2002.

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5

Ukman, Lesa. Return on sponsorship: How to measure, justify, and maximize your return on sponsorships and partnerships. 5th ed. IEG, Inc., 2007.

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6

O'Donoghue, Brian T. Sponsorship in sport. Cospoir, 1990.

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7

Greer, Catherine Sarah. Corporate sponsorship of the arts. The Author), 1996.

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8

Turner, Stuart. Practical sponsorship. Kogan Page, 1987.

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9

Pippa, Collett, ed. The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers. Jossey-Bass, 2011.

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10

Dutt, Devina. To strive and to soar: Tata group in sports. Corporate Affairs Dept., Tata Sons Ltd., 2006.

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11

Vladimir, Rukavina, ed. Event sponsorship. John Wiley & Sons, 2003.

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12

Tony, Meenaghan, and ESOMAR, eds. Researching commercial sponsorship. Esomar, 1995.

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13

Allstate Forum on Public Issues, AIDS: Corporate America Responds (1987 Chicago, Ill.). AIDS: Corporate America responds : a report of corporate involvement. Allstate Insurance Group, 1988.

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14

1968-, Amis John, and Cornwell T. Bettina, eds. Global sport sponsorship. Berg, 2005.

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15

Loock, Friedrich. Kunstsponsoring: Ein Spannungsfeld zwischen Unternehmen, Künstlern und Gesellschaft. Deutscher Universitäts Verlag, 1988.

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16

Becker-Olsen, Karen Lynette. Corporate sponsorship: A look at the moderating effects of fit and reach on image and purchase intentions. Lehigh University, 1998.

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17

Kössner, Brigitte. Kunstsponsoring: Neue Initiativen der Wirtschaft für die Kunst. Signum, 1995.

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18

Kuhfuss, Maria Baena. The study of the management of environmental sponsorship seen as a collaborative partnership between company and environmental group. University College Dublin, Graduate School of Business, 1998.

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19

(Firm), IEG, ed. IEG's complete guide to sponsorship: Everything you need to know about sports, arts, event, entertainment, and cause marketing. IEG, 1996.

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20

Stotlar, David Kent. Successful sport marketing & sponsorship plans. Wm. C. Brown, 1989.

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21

Holland, Paul M. Sports sponsorship: A receipient's perspective. University College Dublin, 1990.

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22

Limited, Adhealth. Tobacco and the BBC: A review of how BBC TV promotes cigarettes through tobacco-sponsored sport. Health Education Authority, 1992.

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23

Crowley, Martin G. The evolution and exploitation of sponsorship. University College Dublin, 1989.

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24

Anne-Marie, Grey, ed. The sponsorship seeker's toolkit. 3rd ed. McGraw-Hill, 2008.

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25

Susan, Bright. Commercial sponsorship of legal education. Charles Clore House, 1991.

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26

O'Donoghue, Brian T. Irish sponsorship: Market characteristics and management practice. University College Dublin, 1989.

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27

Gartside, Peter. Guidelines on brass band sponsorship. The Author, 1991.

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28

Group, International Events, ed. IEG guide to sponsorship agencies. International Events Group, 1989.

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29

Boll, Evangelische Akademie Bad, ed. Mäzene, Sponsoren und wer sonst noch stiften geht: Tagung vom 11. bis 13. Dezember 1991 in der Evangelischen Akademie Bad Boll. Evangelische Akademie, 1992.

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30

Richards, Craig. Structuring effective sponsorships. LBC Information Services, 1998.

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31

Dellebeke, Marcel. Sponsoring: Juridische aspekten. Adfo Specialists Group, Samsom Bedrijfsinformatie, 1997.

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32

Weiand, Neil George. Kultur- und Sportsponsoring im deutschen Recht: Unter besonderer Berücksichtigung urheber-, medien- und wettbewerbsrechtlicher Aspekte. Duncker & Humblot, 1993.

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33

Stotlar, David Kent. Developing successful sport sponsorship plans. Fitness Information Technology, 2001.

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34

Kolah, Ardi. How to develop effective sponsorship programme. SportBusiness Group, 2001.

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35

Jasso, Gayle. Procuring corporate resources from A to Z. American Summit Institute, 1993.

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36

Reed, Mary Hutchings. IEG legal guide to sponsorship. International Events Group, 1989.

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37

Berret, Timothy. Strategic insights into sport sponsorship. UMI Dissertation Services, 2000.

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38

Kössner, Brigitte. Kunstsponsoring II: Neue Trends und Entwicklungen. Signum, 1998.

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39

Pracejus, John Walter. An inference-based model of building brand equity through sponsorship. University of Florida, 1998.

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40

Dischinger, Nicola. Kultur, Macht, Image: Frankfurter Banken als Sponsoren. Institut für Kulturanthropologie und Europäische Ethnologie der Universität Frankfurt am Main, 1992.

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41

Consulting, Andersen, and Spain Ministerio de Cultura, eds. El patrocinio empresarial de la cultura en España. Ministerio de Cultura, 1992.

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42

Verde, Camillo. Il contratto di sponsorizzazione. Edizioni scientifiche italiane, 1989.

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43

Barili, Domenico. Parola di sponsor: Cronaca di un matrimonio tra industria e sport. Longanesi, 1987.

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44

McGinness, Ryan. Sponsorship: The Fine Art Of Corporate Sponsorship/the Corporate Sponsorship Of Fine Art. Gingko Press, 2005.

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45

The Corporate Sponsorship Toolkit. Freya Press, 2012.

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46

McDonnell, Ian, and Malcolm Moir. Event Sponsorship. Taylor & Francis Group, 2013.

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47

McDonnell, Ian, and Malcolm Moir. Event Sponsorship. Taylor & Francis Group, 2013.

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48

McDonnell, Ian, and Malcolm Moir. Event Sponsorship. Taylor & Francis Group, 2013.

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49

Rukavina, Vladimir, Bruce E. Skinner, and Joe Goldblatt. Event Sponsorship. Wiley & Sons, Incorporated, John, 2007.

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50

Skinner, Bruge E., Vladimir Rukavina, and Bruce E. Skinner. Event Sponsorship. Wiley & Sons, Incorporated, John, 2002.

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