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Journal articles on the topic 'Corporate sponsorship'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Scott, David K., Frank R. Veltri, and Brad Wallace. "Corporate Sponsorship in Campus Recreation." Recreational Sports Journal 23, no. 2 (1999): 43–50. http://dx.doi.org/10.1123/nirsa.23.2.43.

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This paper examines corporate sponsorship as an additional source of funding for college recreational facilities and programs. The purpose of the study was to: (a) examine current sources of funding for campus recreation, (b) estimate the percentage of institutions currently involved with corporate sponsorship in their campus recreation programs, (c) identify the types of businesses sponsoring campus recreation centers as well as what these companies receive in return for their sponsorship, and (d) identify the reasons various institutions give for their lack of involvement with sponsorship. Q

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Cobbs, Joe, B. David Tyler, Jonathan A. Jensen, and Kwong Chan. "Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis." Journal of Sport Management 31, no. 1 (2017): 96–110. http://dx.doi.org/10.1123/jsm.2016-0115.

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Accessing and exploiting organizational resources are essential capabilities for competitive sport organizations, particularly those engaged in motorsports, where teams lacking resources frequently dissolve. Corporate sponsorship represents a common method for resource acquisition, yet not all sponsorships equally benefit the sponsored organization. Sponsorship utility can be dependent on institutional dynamics such as league governance that produces competitive disparities. Through this study we extend the resource-based view to assert that sponsorships vary in their propensity to contribute

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Copeland, Robert, Wendy Frisby, and Ron McCarville. "Understanding the Sport Sponsorship Process from a Corporate Perspective." Journal of Sport Management 10, no. 1 (1996): 32–48. http://dx.doi.org/10.1123/jsm.10.1.32.

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Canadian corporations with advertising budgets in excess of $50,000 Cdn that are currently involved in sport sponsorship were contacted through a mailed survey. They were asked about the length and nature of their sport sponsorship involvements, the criteria used to select events, post-event evaluation methods, and reasons for discontinuing past sponsorships. The results revealed that these companies valued sport sponsorship as an important form of marketing communication but supplemented sponsorship initiatives with a variety of other communication measures. None viewed sponsorship as a phila

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Fizel, John, and Chris R. McNeil. "Bowling for Dollars." Journal of Sports Economics 18, no. 2 (2016): 162–81. http://dx.doi.org/10.1177/1527002514566282.

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Corporate title sponsorship of college football bowl games has proliferated over the past two decades, yet little analysis has been made concerning the returns to these investments. This article examines the impact that title sponsorships have had on the stock value of the corporate sponsors. Using event study analysis, we find that there was no significant change, on average, in the stock prices following the sponsorship announcements. However, a cross-sectional analysis of changes in firm stock prices relative to corporate and bowl characteristics reveals that markets view sponsorships by la

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Schiller, Herbert I. "Corporate Sponsorship." Art Journal 50, no. 3 (1991): 56–59. http://dx.doi.org/10.1080/00043249.1991.10791461.

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Blake, Julian, Sonja Fourie, and Michael Goldman. "The relationship between sports sponsorships and corporate financial returns in South Africa." International Journal of Sports Marketing and Sponsorship 20, no. 1 (2019): 2–25. http://dx.doi.org/10.1108/ijsms-12-2016-0088.

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Purpose Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 20

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Chetley, Andrew. "Corporate sponsorship questioned." Lancet 345, no. 8962 (1995): 1432. http://dx.doi.org/10.1016/s0140-6736(95)92619-4.

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Radicchi, Elena. "Sports Sponsorship Evolution in the Economic Recession: Analytical Evidence from Empirical Cases." Physical Culture and Sport. Studies and Research 61, no. 1 (2014): 51–64. http://dx.doi.org/10.2478/pcssr-2014-0005.

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Abstract Sport sponsorship has developed into a major global industry. Even though it is still a significant communication tool for companies, in recent years, sponsorship is no more just a matter of exposing a logo on a jersey or purchasing an in-stadium sign. Rather sponsors and sport entities should engage in an activity that enables them to exchange value. Sponsorships are moving toward complex patterns of interactions in which each “player” is engaged in a meaningful activity that can deliver mutual benefits. The aim of the paper is to analyze the sport sponsorship’s evolution in the late

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Vance, Leonard, Maria M. Raciti, and Meredith Lawley. "Sponsorship selections: corporate culture, beliefs and motivations." Corporate Communications: An International Journal 21, no. 4 (2016): 483–99. http://dx.doi.org/10.1108/ccij-11-2015-0072.

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Purpose Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research into the outcomes of sponsorship is extensive, the practices involved in sponsorship selections have been largely ignored. Today, sponsorship selection in large corporations is recommended to be a formal process involving evaluation criteria aligned to corporate policy and strategic priorities. Yet, in reality, corporate culture influences sponsorship selection, as do sponsorship managers’ beliefs about sponso

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Batty, Rachel J., Graham Cuskelly, and Kristine Toohey. "Community Sport Events and CSR Sponsorship." Journal of Sport and Social Issues 40, no. 6 (2016): 545–64. http://dx.doi.org/10.1177/0193723516673189.

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Tobacco and alcohol companies have long faced criticism regarding the unhealthy nature of their products and decisions to sponsor community sport events (CSEs). Recent public health concerns have led to additional CSE sponsor products facing similar criticism, including soft drinks, confectionary, and fast food. With CSE sponsorship increasingly utilized as a corporate social responsibility (CSR) initiative, research into the perceptions, effects, and management of CSR-based sponsorships within CSEs is opportune. This multiple case study reviews the food and beverage sponsorships of four New Z

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Zhu, Huawei, Qingan Li, and Junyun Liao. "Doing well when doing good: the fit between corporate sponsorship and brand concept." Journal of Consumer Marketing 35, no. 7 (2018): 733–42. http://dx.doi.org/10.1108/jcm-03-2017-2156.

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Purpose Firms are now investing heavily in sponsorship, yet much of this sponsorship fails to deliver the expected positive outcomes to firms. This paper aims to address this problem by taking into consideration the nature of corporate sponsorship and the fit between brand image developed by corporate sponsorship and established brand concept. Design/methodology/approach Two separate studies were conducted. Study 1 aimed to test the main effect of two types of corporate sponsorship on consumer responses to the brand and the mediating role of brand image perception. Study 2 used a different des

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Benard, Korankye, Afotey Odai Leslie, and Abigail Omane. "Building Workers' Brand Behavior through Corporate Sponsorship." International Journal of Management and Commerce Innovations 12, no. 1 (2024): 118–35. https://doi.org/10.5281/zenodo.12924757.

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<strong>Abstract:</strong> Over the period, corporate sponsorship has evolved as a critical aspect of marketing communication. Currently, the “sponsorship-associated internal marketing” element has obtained interest from academia, considering how sponsorship can enhance a firm’s identity and create worker involvement. However, present literature about the influence of sponsorship is still rare, despite the position that workers’ sponsorship activity may affect workers’ perception of their firm and their behavior within the firm. This study is a response to request

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Cunningham, Stephanie, T. Bettina Cornwell, and Leonard V. Coote. "Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship." Journal of Sport Management 23, no. 1 (2009): 65–86. http://dx.doi.org/10.1123/jsm.23.1.65.

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Despite the popularity of sponsorship-linked marketing programs, we know little about how firms form sponsorship policies. This article describes a corporate identity-sponsorship policy link and offers empirical support for it via a mixed method research design. Content analysis of 146 Fortune 500 companies’ online sponsorship policies and mission statements is followed by cluster, factor and multinomial regression techniques. Results show that corporate identity, as reflected in mission statements, matters to sponsorship policy. Specifically, companies emphasizing financial success in their m

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Mlakar, Marko, Tomaž Čater, and Robert Kaše. "From Corporate Motives to the Impacts of Sports Sponsorship on Employees: A Systematic Review." Drustvena istrazivanja 33, no. 3 (2024): 389–410. https://doi.org/10.5559/di.33.3.03.

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This paper reviews the common motives and major impacts of sports sponsorships undertaken by sponsoring organisations. Following a systematic review of 72 relevant articles, seven key motives for engaging in sports sponsorship were identified. Marketing, customer retention, and brand equity emerged as the most frequently studied, while the sponsorship of emerging sports associations for brand promotion was the least examined. Regarding impacts on employees, findings from 28 articles indicated that high retention and brand identification were the most researched topics, with no studies addressi

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Prakarsa, Hamdi. "Implementasi Corporate Sponsorship Catur." Jurnal Kewirausahaan dan Inovasi 3, no. 1 (2024): 10–20. http://dx.doi.org/10.21776/jki.2024.03.1.02.

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The Corporate Social Responsibility program is not only an activity to get the maximum benefit for capital owners or shareholders, but also provides benefits to the surrounding community. The purpose of this study is to identify and explain the process of a company in designing a chess sponsorship program. In addition, this study aims to find out and explain the sponsorship cooperation framework between PT Japfa Comfeed Indonesia Tbk and PB Percasi and analyze the benefits. This research was conducted using qualitative research with case studies. Data were collected through interviews and lite

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Hozack, William J., Chitranjan Ranawat, and Richard H. Rothman. "Corporate sponsorship and research." Journal of Arthroplasty 18, no. 8 (2003): 953. http://dx.doi.org/10.1016/j.arth.2003.10.009.

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Ratković, Milijanka. "CORPORATE GOALS OF SPONSORSHIP IN SPORTS." SPORTS, MEDIA AND BUSINESS 9, no. 1 (2023): 27–40. http://dx.doi.org/10.58984/smb2301027r.

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The two-sided focus of sponsorship goals in sports is present due to the existence of two parties in the sponsorship relationship. The buyer of sponsorship and the seller of sponsorship have different goals, but they also have common goals related to the interest to realize the sponsorship according to the plan, as well as to achieve the maximization of the effects of the expectations of both parties. That common interest is of primary nature and leads to partnership. The separate goals of the participating parties are defined in such a way that mutual interest gets fulfilled. The goals of cor

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Nichols, Brian, and Joey Smith. "For the Money or the Thrill of the Game: The Financial Performance of National Basketball Association Arena Sponsors." Journal of Accounting, Business and Management (JABM) 29, no. 2 (2022): 77. http://dx.doi.org/10.31966/jabminternational.v29i2.1056.

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Companies that sponsor NBA arenas spend millions of dollars each year for the naming rights. To our knowledge, no studies have examined the financial performance of the sponsoring companies over the course of the sponsorship. Managers appear to believe that such expenditures generate net financial benefits for their companies; however, measuring such returns can be elusive. We examine the impact of sponsorship on sales growth and stock price returns before, during, and (if applicable) after the sponsorship of the sponsoring companies. We then explore if the following factors moderate or enhanc

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Farrelly, Francis, Stephen Greyser, and Matt Rogan. "Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance." Journal of Sport Management 26, no. 6 (2012): 506–20. http://dx.doi.org/10.1123/jsm.26.6.506.

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This paper advances our understanding of sponsorship linked internal marketing (SLIM). Based on a comprehensive qualitative investigation of major sponsors, this research examines the use of sponsorship linked internal marketing to conceptualize, communicate and implement corporate identity development and employee performance. Sport (by way of an investment in sponsorship) provides a rich opportunity to build employee identification with corporate identity; to establish a fit between how the identity of the firm is positioned internally and externally; and to inspire employee engagement to dr

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CAPOZZI, JAMES D., ROSAMOND RHODES, and JEANNE L. DELSIGNORE. "MEDICAL EDUCATION AND CORPORATE SPONSORSHIP☆." Journal of Bone and Joint Surgery-American Volume 85, no. 1 (2003): 168–70. http://dx.doi.org/10.2106/00004623-200301000-00035.

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DANILOV, VICTOR J. "Corporate Sponsorship of Museum Exhibits." Curator: The Museum Journal 31, no. 3 (1988): 203–30. http://dx.doi.org/10.1111/j.2151-6952.1988.tb00693.x.

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Abratt, Russell, Brian C. Clayton, and Leyland F. Pitt. "Corporate Objectives in Sports Sponsorship." International Journal of Advertising 6, no. 4 (1987): 299–312. http://dx.doi.org/10.1080/02650487.1987.11107030.

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Kim, Doyeop, Matthew Walker, Jun Heo, and Gi-Yong Koo. "Sport league website: an effective marketing communication tool for corporate sponsors." International Journal of Sports Marketing and Sponsorship 18, no. 3 (2017): 314–27. http://dx.doi.org/10.1108/ijsms-08-2017-097.

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Purpose Although high-profile sport league website sponsorships have increased in popularity over the last decade, academic research on the topic has not kept pace, resulting in little knowledge of ways to improve the effectiveness of this sponsorship type. This paper aims to discuss this issue. Design/methodology/approach The current study examined the influence of three website-related variables (i.e. website interactivity, website fit, and website credibility), while controlling for a sponsor-related variable (i.e. sponsor familiarity), on consumer attitude toward the sponsor ad and willing

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Lee, Eun-Mi, and Sungjoon Yoon. "Does Cultural Brand Sponsorship Pay Off?" International Journal of Customer Relationship Marketing and Management 12, no. 2 (2021): 1–16. http://dx.doi.org/10.4018/ijcrmm.2021040101.

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This study aims to find out whether a company's cultural sponsorship activities contribute to improving the consumers' attitude toward the company's product ads. To do so, the researchers adopted three intermediate factors such as corporate image, self-brand congruity, and self-monitoring. This study found that consumer attitude toward cultural sponsorship significantly affects corporate image. Self-brand congruity significantly mediates between attitude toward cultural sponsorship and the company's product ad attitude measured for two types of ads: image-based ad and product-based ad. This st

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Cristea, Nicoleta-Elena, and Antonio-Alexandru Popescu-Cristea. "Romanian Nuclear Energy and Hydropower – A CSR Perspective." Oblik i finansi, no. 2(104) (2024): 164–72. http://dx.doi.org/10.33146/2307-9878-2024-2(104)-164-172.

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As part of corporate social responsibility, companies must demonstrate an active social position, be in constant dialogue with society and take an active part in developing the country and solving its urgent problems. Given the ongoing war between Russia and Ukraine and restrictions on the import of energy carriers from Russia, the activities of companies in the energy sector of Romania require close attention to determine their efficiency and the level of their corporate social responsibility. This research inquiry is: To what extent and in what manner do Romanian corporations from nuclear en

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Shilling, Mark W., Neda Hashemi-Sadraei, and Satyan K. Shah. "Geographic variations in corporate sponsorship for cancer center charity events." Journal of Clinical Oncology 42, no. 16_suppl (2024): e23116-e23116. http://dx.doi.org/10.1200/jco.2024.42.16_suppl.e23116.

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e23116 Background: Most cancer centers rely on fundraising to support their clinical mission. However, the type and mission of companies sponsoring such events is not well known. Our goal was to determine if the source of philanthropy varies in different regions of the USA. Methods: Institutional websites and search engines were used to identify one signature fundraising event per NCI-designated Comprehensive Cancer Center. An event website and occurrence between January 2021 and January 2025 was required for inclusion. Principal corporate donors were inferred based on level of sponsorship (i.

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Muchira, Gatana Michael, Stephen Maore, and Simon Muriithi. "Relationship between Education Sponsorship and Brand Equity amongst Beverage Companies in Nairobi City County." International Journal of Research and Innovation in Social Science VIII, no. II (2024): 1746–55. http://dx.doi.org/10.47772/ijriss.2024.802124.

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Global competition has called for companies to be more innovative in the way they position their brand to achieve a competitive edge. Therefore, companies have adopted more non-traditional ways to showcase their products each more audiences as possible, one of the innovative ways of marketing that have gained more attraction among corporate marketers is corporate sponsorship. Marketers have found corporate sponsorship to be more effective in creating brand awareness and re-shaping brand attitudes amongst prospective customers. The purpose of the current study was to investigate the relationshi

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Jedel, Joanna. "Research on strategies of sport event sponsorship." Współczesna Gospodarka 9, no. 4 (31) (2018): 51–62. http://dx.doi.org/10.26881/wg.2018.4.05.

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The purpose of this article is to analyse and understand sports sponsorship based on a study of corporate sponsorship and its strategies. The paper adopts the survey method to present the power of sports sponsorship, examine enterprise-sponsored sports and the purpose of sponsorship. This research will rely on the literature and case-study data drawn from specific instances of sports sponsorship. Methodology – This research study takes advantage of the survey method, questionnaires, SPSS software, comparative analysis, literature review, contrastive analysis, descriptive statistics, comp

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Okeibunor, Ngozi Bibian, Nnanyelugo Okoro, Udeh Kenneth, Ugwuoke C. Joel, Oberiri Destiny Apuke, and Gever Verlumun Celestine. "Modeling the Effect of Corporate Sponsorship on the Organizational Image of Selected Insurance Companies in Edo State, Nigeria." SAGE Open 12, no. 4 (2022): 215824402211327. http://dx.doi.org/10.1177/21582440221132733.

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This study current study examines the influence of corporate sponsorship on the organizational image of selected insurance companies in Edo State, Nigeria. The study was guided by six hypotheses. The survey research design was used for the study. A sample of 385 respondents was selected through a multi-stage sampling technique. The result of the study showed that corporate sponsorship programs of the selected insurance companies influence public perception of the image of insurance companies in the area of how flexible (dynamic image), friendliness (cooperative image), as well as how organized

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Uhrich, Sebastian, Joerg Koenigstorfer, and Andrea Groeppel-Klein. "Leveraging sponsorship with corporate social responsibility." Journal of Business Research 67, no. 9 (2014): 2023–29. http://dx.doi.org/10.1016/j.jbusres.2013.10.008.

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Nenn, Kerry. "A New Approach to Corporate Sponsorship." Special Events Galore 18, no. 10 (2018): 1. http://dx.doi.org/10.1002/speg.30938.

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Gerhardt, Cornelia, Ben Clarke, and Justin Lecarpentier. "Naming rights sponsorship in Europe." AILA Review 34, no. 2 (2021): 212–39. http://dx.doi.org/10.1075/aila.21005.ger.

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Abstract Football stadiums have traditionally been named after local sites (e.g. Goodison Park, Everton FC) or regions (Ruhrstadion, VfL Bochum). As big business takes increasing precedence in decision making in football at large (e.g. associations and leagues, regarding fixtures, media coverage, kick-off times, player transfers, etc.) and within individual football clubs (e.g. regarding kits and sponsorship), such toponyms are more and more being replaced by company or product names (e.g. bet365 Stadium, Stoke City). In this paper, we will consider corporate renamings from the German Bundesli

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Wang, Tien-Chin, Tsai-Yun Huang, and Chien-Hui Lee. "Exploring the Preference of Corporations for Sponsorship Motives and the Impact of Sponsorship Motives on Sponsoring Intention in Post-Epidemic Era: Using Two Different Approaches—FPR and SEM." Sustainability 15, no. 10 (2023): 8087. http://dx.doi.org/10.3390/su15108087.

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The aim of this study is to explore the preference of corporations for sponsorship motives and the impact of sponsorship motives on sponsoring intention in the post-epidemic era of COVID-19. Taking a Taiwanese company as a case study, a total of 60 expert groups comprising 300 respondents (the management of the sampled companies) were surveyed in the post-epidemic period, with data being collected from 60 sampled companies in February–May 2022. Data were analyzed by using two different functional approaches, including fuzzy preference relations (FPR) for the first survey (study 1) and structur

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Lee, Hyun-Jung. "A Study on the Buffering Effect of Sports Sponsorship in Corporate Crisis." Korean Society for Leisure Sciences 14, no. 2 (2023): 29–38. http://dx.doi.org/10.37408/kjls.2023.14.2.29.

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This study was conducted to examine buffering effects of corporate sport sponsorship during a corporate crisis on public’s crisis perception, attitude towards corporation after the crisis, and product purchase intention. This study surveyed 150 college students. The collected data was run through SPSS(ver. 12.0) programs and then analyzed. The results are listed as follows. As a result, it was found that corporate sports sponsorship activities in a corporate crisis have a buffering effect, such as strengthening consumers' awareness of overcoming corporate crisis and positively affecting brand

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Arthur, David, Don Scott, and Terry Woods. "A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition." Journal of Sport Management 11, no. 3 (1997): 223–33. http://dx.doi.org/10.1123/jsm.11.3.223.

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The general acceptance of sport sponsorship by corporate and sporting worlds alike has led to a situation whereby corporations receive from hundreds to thousands of unsolicited proposals annually. Despite this, there is a general lack of systematic research into sport sponsorship with little information in existence as to how corporations decide between alternative properties. In an attempt to address this situation, this paper develops a conceptual model of the sport sponsorship acquisition process based on the basic tenets of organizational purchasing behavior, contemporary literature on spo

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Kim, Daehwan, Yongjae Ko, J. Lucy Lee, and Yong Cheol Kim. "The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures." International Journal of Sports Marketing and Sponsorship 21, no. 1 (2019): 70–90. http://dx.doi.org/10.1108/ijsms-01-2019-0011.

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Purpose Drawing on the corporate association framework and attribution theory, the purpose of this paper is twofold: first, to examine the shield effects of CSR-linked sport sponsorship on consumer attitudes toward a sponsor, attribution patterns in a sponsor’s service failure and repurchase intentions and second, to investigate the halo effect of CSR-linked sport sponsorship on corporate ability (CA) associations and the relationship between CA associations and consequential variables in the context of service failure. Design/methodology/approach A scenario-based two-factor (sponsorship types

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Daellenbach, Kate, Lena Zander, and Peter Thirkell. "A sensemaking perspective on arts sponsorship decisions." Arts and the Market 6, no. 1 (2016): 68–87. http://dx.doi.org/10.1108/aam-05-2013-0006.

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Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using multiple informants in ten arts sponsorship decisions. Within and between case analyses were conducted and examined iteratively, along with literature to generate themes to guide future research. Findings – This study finds art sponsorships may be seen as ambiguous, cueing sensemaking; the sensemaking strategies of senior managers involve response to pro-s

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Jakob, Giuliana, and W. James Weese. "The Pandemic Reset: Implications for Sport Management and Sport Marketing." Athens Journal of Sports 12, no. 2 (2025): 65–82. https://doi.org/10.30958/ajspo.12-2-1.

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The pandemic significantly disrupted society and several industries, including the sports industry. One of the areas most affected in the sports industry was the area of sponsorship. Sports organizations, especially those at the professional level, rely heavily on these resources to support their athletes, teams/leagues, facilities, and other sport properties. Sponsors have traditionally used sports sponsorship to heighten awareness and support for their brand, broaden their corporate exposure, and garner greater consumer loyalty. The pandemic and the commensurate economic hardship forced both

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Jakob, Giuliana, and W. James Weese. "The Pandemic Reset: Implications for Sport Management and Sport Marketing." Athens Journal of Sports 12, no. 1 (2025): 9–26. https://doi.org/10.30958/ajspo.12-1-1.

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The pandemic significantly disrupted society and several industries, including the sports industry. One of the areas most affected in the sports industry was the area of sponsorship. Sports organizations, especially those at the professional level, rely heavily on these resources to support their athletes, teams/leagues, facilities, and other sport properties. Sponsors have traditionally used sports sponsorship to heighten awareness and support for their brand, broaden their corporate exposure, and garner greater consumer loyalty. The pandemic and the commensurate economic hardship forced both

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Yang, Sujin, and Sejin Ha. "Brand knowledge transfer via sponsorship in the financial services industry." Journal of Services Marketing 28, no. 6 (2014): 452–59. http://dx.doi.org/10.1108/jsm-11-2013-0313.

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Purpose – The main aim of this study is to develop a framework of brand knowledge transfer through sponsorship for sponsors within an insurance industry in South Korea. To this end, this study explores: how pre-event brand knowledge and perceived sponsor–event fit contribute to post-event brand knowledge and if and how consumers’ attitudes toward insurance agents play a role as a moderator in the model. Brand knowledge is examined in terms of brand awareness and corporate image. Design/methodology/approach – Using a paper-and-pencil survey method, data were gathered from consumers (n = 330) wh

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Morgan, Ashlee, Daryl Adair, Tracy Taylor, and Antoine Hermens. "Sport sponsorship alliances: relationship management for shared value." Sport, Business and Management: An International Journal 4, no. 4 (2014): 270–83. http://dx.doi.org/10.1108/sbm-12-2013-0044.

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Purpose – Using a case study of an international sport event, the purpose of this paper is to examine the inter-organisational relationship between a sport event property and its corporate sponsors. Design/methodology/approach – Interviews were conducted with personnel from the national sport organisation responsible for the delivery of this major event, and from four of its corporate sponsorship partners. Findings – The findings indicated that both formal and informal governance were critical to the relationships underpinning these sponsorship alliances. From a dyadic perspective, it was foun

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Thwaites, Des, and Andrew Carruthers. "Practical Applications of Sponsorship Theory: Empirical Evidence from English Club Rugby." Journal of Sport Management 12, no. 3 (1998): 203–19. http://dx.doi.org/10.1123/jsm.12.3.203.

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This paper studied the corporate sponsorship of both rugby league and rugby union clubs. The broad objective of the research was to establish the degree to which the rigorous framework for sponsorship management identified in the literature is applied in practice. In general the league sponsors adopted a more commercial approach to their initiatives, although further analysis highlighted the diverse nature of union sponsors who may be identified on a motivational continuum fromcommercialtophilanthropic.Clear opportunities are identified wherein sponsorship programs may be adapted to contribute

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Guo, Zhaoxia, Jinhui Guo, and Shih-Chih Chen. "Exploring Key Factors Influencing Sports Enthusiasts' Purchase of Sponsored Brands." HighTech and Innovation Journal 5, no. 4 (2024): 960–76. https://doi.org/10.28991/hij-2024-05-04-07.

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This research examines the purchasing intentions of soccer enthusiasts in China regarding products from sports sponsorship brands, extending the theory of planned behavior. The main goal is to evaluate how attitudes, subjective norms, brand identification, perceived brand quality, and corporate social responsibility influence these intentions. Data were gathered from 321 active soccer players using a structured questionnaire and analyzed with confirmatory factor analysis and structural equation modeling. Results show that attitudes, subjective norms, brand identification, and perceived brand q

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Ye, Wang. "Creating fit for sponsorship on corporate websites." International Journal of Internet Marketing and Advertising 9, no. 3 (2015): 181. http://dx.doi.org/10.1504/ijima.2015.071485.

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Tarmudi, S., M. H. Jeinie, M. F. S. Bakhtiar, S. A. Jamal, N. Othman, and I. R. Razak. "Corporate Sponsorship for Sports Events in Malaysia." Advanced Science Letters 21, no. 6 (2015): 1915–17. http://dx.doi.org/10.1166/asl.2015.6159.

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Shida, Ted. "Innovations in CORPORATE SPONSORSHIP of Design Education." Design Management Journal (Former Series) 6, no. 2 (2010): 27–35. http://dx.doi.org/10.1111/j.1948-7169.1995.tb00431.x.

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McIsaac, Peter M., and Mark W. Rectanus. "Culture Incorporated: Museums, Artists and Corporate Sponsorship." German Quarterly 76, no. 3 (2003): 361. http://dx.doi.org/10.2307/3252111.

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Thwaites, Des. "Corporate sponsorship by the financial services industry." Journal of Marketing Management 10, no. 8 (1994): 743–63. http://dx.doi.org/10.1080/0267257x.1994.9964319.

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Cousens, Laura, Kathy Babiak, and Cheri L. Bradish. "Beyond Sponsorship: Re-Framing Corporate-Sport Relationships." Sport Management Review 9, no. 1 (2006): 1–23. http://dx.doi.org/10.1016/s1441-3523(06)70017-1.

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Wilkins, Jennifer. "Getting Corporate Sponsorship Right—Worth the Effort." Journal of Nutrition Education and Behavior 52, no. 2 (2020): 103–4. http://dx.doi.org/10.1016/j.jneb.2019.12.014.

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