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Books on the topic 'Corporate storytelling'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

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1

Krüger, Florian. Corporate Storytelling. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09673-1.

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2

Marketing strategy: A storytelling approach. University of New Haven Press, 2003.

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3

Neuhauser, Peg. Corporate legends and lore: The power of storytelling as a management tool. McGraw-Hill, 1993.

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4

Around the corporate campfire: How great leaders use stories to inspire success. Insight Pub. Co., 2004.

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5

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press, 2008.

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6

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press, 2008.

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7

Gerard, Fairtlough, and Heinzen Barbara, eds. The power of the tale: Using narratives for organisational success. Wiley, 2002.

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8

Guynes, Sean, and Dan Hassler-Forest, eds. Star Wars and the History of Transmedia Storytelling. Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462986213.

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Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narrat

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9

Bagnoli, Carlo, Beniamino Mirisola, and Veronica Tabaglio. Alla ricerca dell’impresa totale. Fondazione Università Ca’ Foscari, 2020. http://dx.doi.org/10.30687/978-88-6969-418-9.

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This book aims to give a new meaning to corporate identity, presenting an alternative model of analysis and intervention which, through the alchemical system, borrowed from Jungian psychoanalysis and already applied in literature, is able to concentrate on the deepest roots of the company and extract a mythical patrimony, not only useful for the corporate storytelling but for the reconstruction of the identity itself.

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10

Mathews, Ryan. What's Your Story? FT Press, 2007.

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11

Watts, Wacker, ed. What's your story?: Unlocking the primal power to move markets, audiences, people brands, and your companies. FT Press, 2007.

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12

Brown, John Seely, Stephen Denning, Laurence Prusak, and Katalina Groh. Storytelling in Organizations. Taylor & Francis Group, 2016.

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13

Wood, Lecia Vonne. Corporate Storytelling: Planning and Creating Internal Communications. Grendel Press, 2002.

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14

Seely, Brown John, ed. Storytelling in organizations: Why storytelling is transforming 21st century organizations and management. Elsevier Butterworth-Heinemann, 2005.

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15

Anderson, David, Michal Izak, and Linda Hitchin. Untold Stories in Organizations. Taylor & Francis Group, 2014.

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16

Hutchens, David. Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers. Wiley & Sons, Limited, John, 2015.

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17

Hutchens, David. Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers. Wiley & Sons, Incorporated, John, 2015.

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18

Hutchens, David. Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers. Wiley & Sons, Incorporated, John, 2015.

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19

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. Pearson Education, Limited, 2007.

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20

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. FT Press, 2007.

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21

Fairtlough, Gerard, Julie Allan, and Barbara Heinzen. Power of the Tale: Using Narratives for Organisational Success. Wiley & Sons, Incorporated, John, 2007.

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22

Storytelling : Beyond the Academic Article - Using Fiction, Art and Literary Techniques to Communicate: A Special Theme Issue of the Journal of Corporate Citizenship. Taylor & Francis Group, 2014.

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23

Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a criti

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24

Beaven, Tita, and Fernando Rosell-Aguilar, eds. Innovative language pedagogy report. Research-publishing.net, 2021. http://dx.doi.org/10.14705/rpnet.2021.50.9782490057863.

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The Innovative Language Pedagogy Report presents new and emerging approaches to language teaching, learning, and assessment in school, further education, and higher education settings. Researchers and practitioners provide 22 research-informed, short articles on their chosen pedagogy, with examples and resources. The report is jargon-free, written in a readable format, and covers, among others, gamification, open badges, comparative judgement, translanguaging, translation, learning without a teacher, and dialogue facilitation. It also includes technologies such as chatbots, augmented reality,

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25

Ash, Susan. Funding Philanthropy. Liverpool University Press, 2016. http://dx.doi.org/10.5949/liverpool/9781781381397.001.0001.

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This book investigates how Dr. Barnardo, the Victorian children’s philanthropist, operated as both story teller and showman, using mass media to create a globalised support network. His philanthropic ‘empire’ operated as an exceptional Victorian manifestation of promotional and branding mechanisms that are perceived as commonplace in the twentieth century. Metaphor and narrative modes normally associated with fiction such as Charles Dickens’s novels, as well as public spectacles associated with showmen such as P. T. Barnum, provide the organising principle for the book. Ultimately, however, th

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