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Journal articles on the topic 'Corporate storytelling'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

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1

Braendle, Udo, and Yaroslav Mozghovyi. "CSR – more than corporate storytelling?" Journal of Governance and Regulation 2, no. 2 (2013): 44–50. http://dx.doi.org/10.22495/jgr_v2_i2_p3.

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Since the subject of corporate social responsibility (CSR) gained sufficient attention of the researchers over the last 25 years, numerous attempts were globally made to examine the nature of the relationship between the corporate social responsibility of company and its financial performance (FP). The literature in this area is scattered, the findings are heterogeneous and do not provide a clear answer if CSR goes beyond corporate storytelling. In our meta-analysis of more than 135 studies we try to bring a structure in this discussion. In analyzing the literature over the last decades we fin

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Söderström, Ola, Till Paasche, and Francisco Klauser. "Smart cities as corporate storytelling." City 18, no. 3 (2014): 307–20. http://dx.doi.org/10.1080/13604813.2014.906716.

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Spear, Sara, and Stuart Roper. "Storytelling in organisations: supporting or subverting corporate strategy?" Corporate Communications: An International Journal 21, no. 4 (2016): 516–32. http://dx.doi.org/10.1108/ccij-02-2016-0020.

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Purpose Storytelling is claimed to be an effective way of communicating corporate strategy within organisations. However, previous studies have tended to focus holistically on storytelling in organisations rather than investigating how different groups may use and be influenced by stories. The purpose of this paper is to address these gaps in the literature by investigating how storytelling in internal communication can either support or subvert corporate strategy. Design/methodology/approach A qualitative study was conducted into storytelling in two large companies in the UK energy industry.

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Nikolova, Maria. "Digital Storytelling in the Context of Crisis Com-Munication: Post – Crisis Campaigns." Postmodernism Problems 10, no. 1 (2020): 69–87. http://dx.doi.org/10.46324/pmp2001069.

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The paper attempts to clarify the concepts of digital narrative and digital storytelling in the context of crisis communication. It is highlighted that the aim in the post-crisis campaigns is to be restored the organizational reputation and the loyalty of the targeted communities. The author attempts to analyze post-crisis campaigns in three different fields - institutional, corporate, and non-government that involving forms of digital narrative. Digital storytelling has a strong and powerful effect on communicating NGO causes. In two out of three cases (NGOs and the corporate sector) communic

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Гвозданная, Н., and N. Gvozdannaya. "Storytelling as a Communicative Tool of Corporate Media Discourse." Scientific Research and Development. Modern Communication Studies 8, no. 3 (2019): 79–84. http://dx.doi.org/10.12737/article_5ce3bf98eea777.32958760.

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Over the past decades the number of studies devoted to the use of storytelling technologies in various spheres of human activity has significantly increased. The article reveals the concept of the term “storytelling” and consideres its role in the corporate media discourse.

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Morrison, Leanne J., and Alan Lowe. "Into the woods of corporate fairytales and environmental reporting." Accounting, Auditing & Accountability Journal 34, no. 4 (2021): 819–48. http://dx.doi.org/10.1108/aaaj-03-2020-4466.

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PurposeUsing a dialogic approach to narrative analysis through the lens of fairytale, this paper explores the shared construction of corporate environmental stories. The analysis provided aims to reveal the narrative messaging which is implicit in corporate reporting, to contrast corporate and stakeholder narratives and to bring attention to the ubiquity of storytelling in corporate communications.Design/methodology/approachThis paper examines a series of events in which a single case company plays the central role. The environmental section of the case company's sustainability report is exami

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Nyagadza, Brighton, Ernest M. Kadembo, and Africa Makasi. "Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?" Cogent Social Sciences 6, no. 1 (2020): 1845926. http://dx.doi.org/10.1080/23311886.2020.1845926.

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이지은 and Chang-Juck Suh. "A Framework of Storytelling to enhance the Corporate Association." Journal of Korea Service Management Society 12, no. 1 (2011): 237–56. http://dx.doi.org/10.15706/jksms.2011.12.1.010.

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Khdour, Naser, Ra'ed Masa'deh, and Atef Al-Raoush. "The impact of organizational storytelling on organizational performance within Jordanian telecommunication sector." Journal of Workplace Learning 32, no. 5 (2020): 335–61. http://dx.doi.org/10.1108/jwl-06-2019-0083.

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Purpose This study aims to assess the impact of organizational storytelling on organizational performance by undertaking telecommunication companies located in the Middle Eastern nation of Jordan. Design/methodology/approach A quantitative design has been adopted to identify the impact of organizational storytelling on organizational performance, recruiting 460 employees at managerial levels from three telecom companies (Umniah, Zain and Orange). A step-wise regression analysis has been applied to analyze the data collected using a close-ended structured questionnaire. Findings A total of 284

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Dankova, Desislava. "When visual content met storytelling." Yearbook of Department Mass Communications 1 (October 7, 2020): 137–55. http://dx.doi.org/10.33919/ydmc.19.1.8.

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The current text introduces the idea of communicating through images. The tool is increasingly visible in companies' communication strategies. The prerequisites that lead to the development of this type of communication are discussed, focusing on one of the most used social media – Instagram. A parallel is drawn between the nature of the platform and the ability to find an intersection between visual content and storytelling. At the end of the text, two of the most successful examples from the corporate world are presented and their approach of engaging Instagram followers with the help of exp

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Nyagadza, Brighton, Ernest M. Kadembo, and Africa Makasi. "Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding." Cogent Business & Management 7, no. 1 (2020): 1816254. http://dx.doi.org/10.1080/23311975.2020.1816254.

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Youn, Ji Su. "Application of Transmedia Storytelling Techniques to the Corporate Cultural Marketing." Journal of Arts and Cultural Management 8, no. 1 (2015): 61–78. http://dx.doi.org/10.15333/acm.2015.7.30.61.

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13

Kirsch, Christina. "Film and collective storytelling in corporate identity: a case study." Corporate Communications: An International Journal 9, no. 3 (2004): 223–30. http://dx.doi.org/10.1108/13563280410551141.

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Hansen, Carol D., and William M. Kahnweiler. "Storytelling: An Instrument for Understanding the Dynamics of Corporate Relationships." Human Relations 46, no. 12 (1993): 1391–409. http://dx.doi.org/10.1177/001872679304601202.

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Man, Nurafiq Inani, Assoc Prof Dr Zulhamri Abdullah, Ezhar Tamam, and Nurul Ain Hasan. "A Communications Strategy of the Malaysian Research Universities to add Value." Jurnal The Messenger 11, no. 1 (2019): 56. http://dx.doi.org/10.26623/themessenger.v11i1.1211.

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<em><span lang="EN-GB">This paper’s purpose is to understand what criteria constitutes narratives in the vision and mission statements on the corporate website of the Malaysian research universities based on storytelling elements. By looking at the vision and mission statements, through qualitative content analysis to discover what type of storytelling use in the local research university and to examine if it helps to add ‘value’ and effectively use as corporate strategy practice to better position itself among the top 100 ‘world-class university’. The results of this study, provid

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Bell, Emma, and Pauline Leonard. "Digital Organizational Storytelling on YouTube: Constructing Plausibility Through Network Protocols of Amateurism, Affinity, and Authenticity." Journal of Management Inquiry 27, no. 3 (2016): 339–51. http://dx.doi.org/10.1177/1056492616660765.

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In this article, we focus on “digital organizational storytelling” as a communicative practice that relies on technologies enabled by the Internet. The article explores the dialogical potential of digital organizational storytelling and considers how this affects the relationship between online storytellers and audiences. We highlight the importance of network protocols in shaping how stories are understood. Our analysis is based on a case study of an organization, which produces online animated videos critical of corporate practices that negatively affect society. It highlights the network pr

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Coombs, Timothy. "Transmedia storytelling: a potentially vital resource for CSR communication." Corporate Communications: An International Journal 24, no. 2 (2019): 351–67. http://dx.doi.org/10.1108/ccij-11-2017-0114.

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Purpose The focus of this paper is on developing a rationale for the use of transmedia storytelling in corporate social responsibility (CSR) communication. Transmedia storytelling involves telling stories across multiple platforms by multiple people that are still united by a central theme. The purpose of this paper is to develop a rationale for the application of transmedia storytelling for CSR communication and illustrate how Procter & Gamble’s “Thank You Mom” campaign demonstrates how transmedia storytelling can be found in the current CSR communication. Design/methodology/approach The

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Arsenijevic, Olja, Dragan Trivan, and Milan Milosevic. "Storytelling as a modern tool of construction of information security corporate culture." Ekonomika 62, no. 4 (2016): 105–14. http://dx.doi.org/10.5937/ekonomika1604105a.

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Hagen, Oivind. "Driving environmental innovation with corporate storytelling: is radical innovation possible without incoherence?" International Journal of Innovation and Sustainable Development 3, no. 3/4 (2008): 217. http://dx.doi.org/10.1504/ijisd.2008.022227.

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Nyagadza, Brighton, Ernest M. Kadembo, and Africa Makasi. "Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions." Cogent Business & Management 7, no. 1 (2020): 1858524. http://dx.doi.org/10.1080/23311975.2020.1858524.

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Strüver, Anke, Rivka Saltiel, Nicolas Schlitz, Bernhard Hohmann, Thomas Höflehner, and Barbara Grabher. "A Smart Right to the City—Grounding Corporate Storytelling and Questioning Smart Urbanism." Sustainability 13, no. 17 (2021): 9590. http://dx.doi.org/10.3390/su13179590.

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Against the backdrop of multiple ongoing crises in European cities related to socio-spatial injustice, inequality and exclusion, we argue for a smart right to the city. There is an urgent need for a thorough account of the entrepreneurial mode of technocapitalist smart urbanism. While much of both affirmative and critical research on Smart City developments equate or even reduce smartness to digital infrastructures, we put actual smartness—in the sense of social justice and sustainability—at centre stage. This paper builds on a fundamental structural critique of (1) the entrepreneurial city (H

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Pyatetska, Olga. "Storytelling as a Polifunctional Instrument of Modern Communication: Linguistic and Stylistic Features." Actual issues of Ukrainian linguistics: theory and practice, no. 39 (2019): 106–21. http://dx.doi.org/10.17721/apultp.2019.39.106-121.

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The article analyzes media instrument of modern communication, i.e. storytelling, which is widely used for commercial, advertising and corporate purposes to influence recipient's emotions, cognition and motivations. At the same time, storytelling based on real life facts is one of the most effective learning techniques that promotes linguistic competence and enables various communication tasks to be solved. Analysis of storytelling showed that it gained particular relevance due to the principles of submission the information in implicit form, unobtrusively influencing the audience, gaining its

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Tsymbalenko, Yevhen, Dmytro Oltarzhevskyi, Lesya Horodenko, and Olha Oltarzhevska. "The role of company’s top officials in corporate communications." Problems and Perspectives in Management 18, no. 3 (2020): 255–67. http://dx.doi.org/10.21511/ppm.18(3).2020.22.

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In contemporary society, corporate communications are becoming an increasingly important and significant component of management. This field includes not only building an external and internal image of a company but also interacting with stakeholders and achieving business aims. This research aims to define the potential and features of company’s top officials (owners, CEOs, presidents, and other top managers) involvement in corporate communications and representing a business. It is based on the content analysis of corporate websites of the first 100 international companies from the Forbes li

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Chung, Sung Hye. "Storytelling and Digital Discourse in Advertising : focusing on Corporate Ads of Mobile Telecommunication Companies." Journal of the Korea Contents Association 13, no. 12 (2013): 149–67. http://dx.doi.org/10.5392/jkca.2013.13.12.149.

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25

Kohler, Gregory. "‘Gregory Dry’: Parody and the morality of brand." Language in Society 46, no. 5 (2017): 719–37. http://dx.doi.org/10.1017/s0047404517000586.

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AbstractWhile Bakhtin's (1981) notions of voicing, double voicing, and ventriloquation have been applied extensively in linguistic anthropology and sociolinguistics, only a few scholars have engaged with his related notion of parody. This article examines how a Sardinian manager uses parody in an oral narrative to construct and contest moralities surrounding personal and corporate identities. Through an analysis of both the story and the storytelling event, I show how this manager uses parody to better align himself with the ideals of his company and to frame his relationships with his employe

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Kassinis, George, and Alexia Panayiotou. "Website stories in times of distress." Management Learning 48, no. 4 (2017): 397–415. http://dx.doi.org/10.1177/1350507617690684.

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Highlighting the uniqueness of websites as a specific form of interactive and visual communication tool, we explore how corporate websites aid storytelling in times of distress. Using the corporate website of BP as our empirical context, we analyze the visual story that unfolded before and after the 2010 Deepwater Horizon disaster though a visual semiotic method, and argue that the changes in the story potentially mitigated the impact of the environmental catastrophe after the spill. We propose that our website analysis of a case of serious corporate misdoing, where a company’s stated and actu

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Lim, Sung-Taek. "The Effect of Travel Storytelling on Corporate-based SNS on Value and Travel Experience Satisfaction." Korea International Trade Research Institute 14, no. 2 (2018): 35–50. http://dx.doi.org/10.16980/jitc.14.2.201804.35.

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Chen, Ariel, and Göran Eriksson. "The making of healthy and moral snacks: A multimodal critical discourse analysis of corporate storytelling." Discourse, Context & Media 32 (December 2019): 100347. http://dx.doi.org/10.1016/j.dcm.2019.100347.

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Andersen, Torben Juul. "Corporate responsible behavior in multinational enterprise." International Journal of Organizational Analysis 25, no. 3 (2017): 485–505. http://dx.doi.org/10.1108/ijoa-12-2016-1098.

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Purpose This study aims to analyze how leadership influenced corporate responsible behavior in a complex multinational organization with ethical principles imposed by concrete actions on regulatory, environmental and international labor issues. Increasing functional specialization, multinational diversity and business acquisitions challenged the core values and called for more formal enforcement. Core values executed through investment in positive economic externalities enhanced the reputation and facilitated sustainable collaborative solutions. Design/methodology/approach This single-case stu

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Werning, Stefan. "Walk-Through Corporate Aesthetics: Design Affordances in Tech Workspaces." Open Cultural Studies 3, no. 1 (2019): 428–41. http://dx.doi.org/10.1515/culture-2019-0036.

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Abstract The article at hand analyses the aesthetic dimension of contemporary “tech companies,” particularly how their characteristic rhetoric of creativity, collaboration and disruption is built into the aesthetics of the physical work environments. For that purpose, proceduralist reading and environmental storytelling, usually applied to analyse meaning-making in digital game spaces, are adapted to conduct a comparative spatial affordance analysis on material from Officesnapshots, one of the largest online repositories for workspace documentation. Expanding upon earlier definitions of spatia

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Marques, Joan, Satinder Kumar Dhiman, and Jerry Biberman. "Teaching the un-teachable: storytelling and meditation in workplace spirituality courses." Journal of Management Development 33, no. 3 (2014): 196–217. http://dx.doi.org/10.1108/jmd-10-2011-0106.

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Purpose – The purpose of this paper is to review the implementation of two strategies that are actually un-teachable yet highly effective in higher education: meditation and storytelling. Design/methodology/approach – Specifically focussing on workplace spirituality as a movement from corporate workers, and consequently, also a teaching topic in management education, the paper first indicates some problems faced in today's world, and relates these to the need for facilitating college courses in more compelling and comprehensive ways. Findings – Spirituality and spiritual concepts can involve e

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Hills, Matt. "LEGO Dimensions meets Doctor Who: Transbranding and New Dimensions of Transmedia Storytelling?" Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 14, no. 1 (2016): 8–29. http://dx.doi.org/10.7195/ri14.v14i1.942.

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This article explores how the ‘toys-to-life’ videogame LEGO Dimensions (WarnerBros. Interactive Entertainment/Traveller’s Tales/The LEGO Group, 2015) mashes upmany different franchise storyworlds and brands. Specifically, I focus on how DoctorWho (BBC, 1963—), the British TV science fiction series, is licensed and transmediallyengaged with in Dimensions. I consider how the transbranding of LEGO Dimensionsappears to co-opt children’s “transgressive play” (Nørgård and Toft-Nielsen, 2014)by combining intellectual properties, but actually continues to operate according tologics of shared corporate

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Baccarani, Claudio, and Angelo Bonfanti. "Effective public speaking: a conceptual framework in the corporate-communication field." Corporate Communications: An International Journal 20, no. 3 (2015): 375–90. http://dx.doi.org/10.1108/ccij-04-2014-0025.

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Purpose – The purpose of this paper is to explore the concept of effective public speaking (EPS), and its antecedents and effects to provide a conceptual framework for the study of EPS in the field of corporate communication. Design/methodology/approach – This is a conceptual paper whose analytical approach draws heavily on theoretical evidence published mainly in the corporate-communication literature. Findings – Public speaking means communicating with rather than to the audience: it does not denote a one-way broadcasting of information but a conversation between the speaker and audience. St

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THIESSEN, JANIS. "The Narrative Turn, Corporate Storytelling, and Oral History: Canada’s Petroleum Oral History Project and Truth and Reconciliation Commission Call to Action No. 92." Enterprise & Society 20, no. 1 (2019): 60–73. http://dx.doi.org/10.1017/eso.2018.108.

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As business historians embrace the narrative turn, they would do well to consider the opportunities provided by oral history. For-profit corporate storytellers offer one approach. The Truth and Reconciliation Commission (TRC) of Canada’s call to action no. 92, however, offers a better one. This article explores the potential impact on business historians of the TRC, using the Petroleum Industry Oral History Project as an example.

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Zeitoun, Valérie, Geraldine Michel, and Nathalie Fleck. "When brands use CEOs and employees as spokespersons." Qualitative Market Research: An International Journal 23, no. 2 (2020): 241–64. http://dx.doi.org/10.1108/qmr-01-2019-0011.

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Purpose This paper aims to clarify the persuasion mechanism of chief executive officers (CEOs) and employees as endorsers of brand advertising and helps discern consumer attitudes toward internal endorsement. Design/methodology/approach The exploratory character of the present research required a qualitative approach combining focus groups and face-to-face interviews considered as both meaningful and complementary. Findings The findings suggest that while the celebrity endorsement ensures familiarity and likability, internal endorsement supports credibility and congruity with an important role

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Azzahra, Belinda. "AKUNTAN 4.0: RODA PENGGERAK NILAI KEBERLANJUTAN PERUSAHAAN MELALUI ARTIFICIAL INTELLIGENCE & TECH ANALYTICS PADA ERA DISRUPTIF." Jurnal Riset Akuntansi dan Keuangan 16, no. 2 (2021): 87. http://dx.doi.org/10.21460/jrak.2020.162.376.

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ABSTRACT Accountants has significant role to achieve corporate sustainability. However, with the advancement of technology, the existence of accountants starts to be questioned. According to a survey conducted by Osborne and Frey in 2013, University of Oxford, accountants has 94% chances to be replaced in the future. Based on these data, accountants are now entering the new era of disruption, which is provable by the existence of artificial intelligence. The future of business and accountants are entering grey area and sustainability is the most vital things to be discussed for now. To challen

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Smits, Karen, and Robert A. Brownlow. "Collaboration and Crisis in Mega Projects: A Study in Cross Corporate Culture Conflict and its Resolution." Independent Journal of Management & Production 8, no. 2 (2017): 395. http://dx.doi.org/10.14807/ijmp.v8i2.556.

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Projects typically involve multiple partners coming together to form a temporary project organization that manages project execution. Partners begin their relationship with soaring aspirations to collaborate but as they move through the project’s various phases and they experience friction, especially those related to cultural clashes, their noble aspirations succumb to creeping, if not full blown, crisis. This, in turn, creates lost relationality and compromised execution. Thus, the question: How can project partners manage the integration of differing corporate cultures and work processes to

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Covin, Teresa Joyce, Ralph H. Kilmann, and Ines Kilmann. "Using Organizational Stories for the Diagnostic Phase of Planned Change: Some Possibilities and Precautions." Psychological Reports 74, no. 2 (1994): 623–34. http://dx.doi.org/10.2466/pr0.1994.74.2.623.

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Storytelling has often been presented as one way of assessing the subjective, hard-to-measure variables that affect organizational success such as corporate culture and group norms. The content of organizational stories, however, can provide valuable information concerning both the informal and formal organization. As such, stories can be used much more broadly—and practically—than has been reported previously. In particular, during the diagnostic phase of planned change, stories can be gathered via individual interviews, group interviews, structured questionnaires, observation, unobtrusive me

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Hoffjann, Olaf. "The Innovation Function of Hybridization in Public Relations." Media and Communication 9, no. 3 (2021): 155–63. http://dx.doi.org/10.17645/mac.v9i3.3994.

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From content marketing and corporate publishing to storytelling and brand PR—the literature contains many examples of hybrid structures in strategic communication in general and more specifically in public relations (PR). The question that arises is which problem these hybrid structures solve. This article focuses on a systems theoretical basis on the function of these hybrid structures. Hybridization is understood as a process by which a social system adopts program structures of another system. Hybridization as a strategy assumes an innovation function in systems and facilitates learning. Hy

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Zammit, Joseph, James Gao, Richard Evans, and Paul Maropoulos. "A knowledge capturing and sharing framework for improving the testing processes in global product development using storytelling and video sharing." Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture 232, no. 13 (2017): 2286–96. http://dx.doi.org/10.1177/0954405417694062.

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In today’s global marketplace, employee knowledge is seen as a crucial asset for organisations, which enables them to gain a sustainable competitive edge over competitors. Much of the knowledge generated during new product development and testing can be categorised as tacit, developed from employees’ personal experiences and perceptions during product development projects; this makes it more difficult to capture and document for future sharing and reuse. The advent of social media in the last decade has changed the way many employees and global organisations communicate and interact with one a

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Yoshinaga, Ida. "Productive narratologies of convergent sf." Science Fiction Film & Television 13, no. 3 (2020): 405–26. http://dx.doi.org/10.3828/sfftv.2020.23.

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This article examines how a Native Hawaiian activist’s inventive self-representational tactics, deployed within corporate mass media, have enriched North American pop-culture discourses on the Kanaka Maoli independence movement. Analysis focuses on the convergent (that is, transmedial or purposefully cross-medial) self-representational efforts of Dennis ‘Bumpy’ Pu‘uhonua Kanahele, who rose to fame as one of several notable organisers in the Hawaiian sovereignty movement during the 1990s. Several film and television texts became targets of Kanahele’s indigenous media interventions into commerci

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Gearey, Mary, Andrew Church, and Neil Ravenscroft. "From the hydrosocial to the hydrocitizen: Water, place and subjectivity within emergent urban wetlands." Environment and Planning E: Nature and Space 2, no. 2 (2019): 409–28. http://dx.doi.org/10.1177/2514848619834849.

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This paper argues that the expansion of corporate social responsibility initiatives within the English water sector, and in particular the opening up of privately owned public spaces (POPS) in urban settings, have generated spatially fixed forms of human-environment relationships that we have termed ‘hydrocitizenships’. Utilising empirical fieldwork undertaken within an emergent wetland POPS, we suggest that these novel modes of citizen agency are primarily enacted through the performativity of volunteering, in multiple civic roles such as landscapers, citizen scientists, stewards and storytel

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Araujo, Theo, and Jana Kollat. "Communicating effectively about CSR on Twitter." Internet Research 28, no. 2 (2018): 419–31. http://dx.doi.org/10.1108/intr-04-2017-0172.

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Purpose Corporate social responsibility (CSR) communication is becoming increasingly important for brands and companies. Social media such as Twitter may be platforms particularly suited to this topic, given their ability to foster dialogue and content diffusion. The purpose of this paper is to investigate factors driving the effectiveness of CSR communication on Twitter, with a focus on the communication strategies and elements of storytelling. Design/methodology/approach Using a sample of 281,291 tweets from top global companies in the food sector, automated content analysis (including super

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Ormond, Jim. "Geoengineering super low carbon cows: food and the corporate carbon economy in a low carbon world." Climatic Change 163, no. 1 (2020): 135–53. http://dx.doi.org/10.1007/s10584-020-02766-7.

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AbstractThe tangible progress to address climatic change remains painfully slow. As a result, practices to deliberately manipulate the Earth’s carbon and energy cycles to counteract climate change have gained traction and they are increasingly incorporated into mainstream debate. This paper examines one of the less documented examples of climate geoengineering, namely the creation of ‘super low carbon cows’. Driven by the public’s desire for a low carbon pint of milk or beef burger, I show how a combination of bioengineering, technological fixes and management practices have resulted in, and a

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Liu, Yipeng, Christina Öberg, Shlomo Yedidia Tarba, and Yijun Xing. "Brand management in mergers and acquisitions." International Marketing Review 35, no. 5 (2018): 710–32. http://dx.doi.org/10.1108/imr-01-2017-0011.

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Purpose The purpose of this paper is to focus on emerging market companies that internationalize into advanced economies by means of acquisitions and to investigate brand management during post-acquisition integration from a multi-level perspective and to identify how a brand management strategy can be constructed. It takes into account the influences of country-of-origin image, corporate brand and brand portfolio to obtain a granular view of post-acquisition brand management. Design/methodology/approach A multiple case study approach was adopted. By using case studies and storytelling qualita

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Simões, Israel Bueno, Carlos Alberto Gonçalves, Márcio Augusto Gonçalves, Shirlei Da Conceição Domingos Silva, and Elimar Silva Melo. "Entre The Fame e Joanne: paralelos da carreira de Lady Gaga com estratégias de negócio em ambientes competitivos." Revista de Administração da UFSM 12, no. 2 (2019): 384. http://dx.doi.org/10.5902/1983465937480.

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In 2018, the American singer Lady Gaga celebrates a decade of the release of her first pop album, The Fame. Ten years ago, the world through a series of more successful and awarded songs of the new generation, capable of breaking records in the disputed music industry. As every product has its lifecycle, Lady Gaga's music has come to decline, but the singer has been able to react and maintain her competitive edge. In the ups and downs of the market, Lady Gaga is a strong analogy of product changes, amalgamating itself to revitalize her sector, articulating the internal activities, repositionin

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Илькевич, Сергей, Sergey Ilkevich, Вера Шлапак, and Vera Shlapak. "The Interdisciplinary Approach to Crisis Management: Recent Trends in International Studies." Servis Plus 8, no. 1 (2014): 51–65. http://dx.doi.org/10.12737/2797.

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Despite the fact that crisis management both in terms of the nature of knowledge required and approaches used is largely a synthesis of various disciplines, interdisciplinary aspects and the relationships do not receive sufficient attention. International literature of recent years allows a somewhat broader look at a number of both theoretical and practical aspects of crisis management in a wider context of topics and disciplines. A thorough multi-disciplinary approach to crisis management could be an important part of both the domestic research and training, and practice in the field of crisi

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Silverman, Henry I. "Reuters: Principles Of Trust Or Propaganda?" Journal of Applied Business Research (JABR) 27, no. 6 (2011): 93. http://dx.doi.org/10.19030/jabr.v27i6.6469.

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This paper examines a sample of fifty news-oriented articles related to the Middle East conflict published on the Reuters proprietary websites across a three month study window. A combination of Ethnographic Content Analysis and primary survey data are employed to identify, code and validate reporting/ethical failures in the articles, i.e., propaganda, logical fallacies, and violations of the Reuters Handbook. Tests are run to measure for 1) shifts in audience attitudes and support for the primary belligerent parties in the Middle East conflict following readings of the sample and, 2) associat

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Boukis, Achilleas. "Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda." Journal of Product & Brand Management 29, no. 3 (2019): 307–20. http://dx.doi.org/10.1108/jpbm-03-2018-1780.

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Purpose The purpose of this conceptual paper is to delve into the implications of blockchain technology adoption for brands and consumers. Drawing on the existing branding literature and real-life applications of blockchain, the challenges, risks and opportunities from blockchain adoption for four important areas of the branding literature are canvassed (i.e. brand positioning and corporate brand image, consumer–brand relationships, online brand communication and consumers’ trust in the brand). Also, a future-oriented discussion is provided that highlights some important avenues for researcher

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Chillara, Lakshmi Hymavathi, Debajani Sahoo, and Abhilash Ponnam. "Determinants and outcomes of faculty consulting from management teachers’ perspective." Journal of Applied Research in Higher Education 9, no. 2 (2017): 211–25. http://dx.doi.org/10.1108/jarhe-01-2016-0002.

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Purpose The purpose of this paper is to explore the major determinants that influence the management teachers to practice management consulting. The second objective of this research is to understand how the experience in management consultancy leads to value addition in their class room teaching. Design/methodology/approach To address the first research objective, focus group discussions were conducted with management teachers practicing consultancy. These results were used to generate items for the questionnaire. Factor analysis performed on the data revealed six determinants influencing man

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