Log in

Relevant bibliographies by topics / Corporate twitter use / Journal articles

To see the other types of publications on this topic, follow the link: Corporate twitter use.

Journal articles on the topic 'Corporate twitter use'

Author: Grafiati

Published: 10 September 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Corporate twitter use.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Aditya, G., and Dr Subramanian S. Iyer. "Social Networking Effect: How Do Large Corporations use #Hashtags on Twitter." International Journal of Scientific & Engineering Research 12, no. 07 (2021): 1260–69. http://dx.doi.org/10.14299/ijser.2021.07.07.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Al Guindy, Mohamed. "Corporate Twitter use and cost of equity capital." Journal of Corporate Finance 68 (June 2021): 101926. http://dx.doi.org/10.1016/j.jcorpfin.2021.101926.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Zhang, Shu, Jordy F. Gosselt, and Menno D. T. de Jong. "How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets." Journal of Business and Technical Communication 34, no. 4 (2020): 364–92. http://dx.doi.org/10.1177/1050651920932191.

Full text

Abstract:

Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the cor

APA, Harvard, Vancouver, ISO, and other styles

4

Soboleva, Alena, Suzan Burton, Kate Daellenbach, and Debra Z. Basil. "Tweets for tots: using Twitter to promote a charity and its supporters." Journal of Consumer Marketing 34, no. 6 (2017): 515–23. http://dx.doi.org/10.1108/jcm-03-2017-2123.

Full text

Abstract:

Purpose Twitter provides an ideal channel for a non-profit organisation (NPO) to add value to its corporate partners by providing the ability to send tweets to its own network of followers. This research aims to examine the extent to which one NPO used Twitter for this purpose and discuss the implications. Design/methodology/approach The research examined tweets sent by a large US-based charitable organisation, Toys for Tots (T4T), across two Christmas periods. All tweets that mentioned or retweeted T4T’s corporate partners were analysed. Findings The findings show surprisingly limited mention

APA, Harvard, Vancouver, ISO, and other styles

5

Han, Kyung Jung, and Chang-Hoan Cho. "Twitter as a Tool for Corporate Communication." International Journal of Online Marketing 3, no. 4 (2013): 68–83. http://dx.doi.org/10.4018/ijom.2013100104.

Full text

Abstract:

The purpose of this study is to examine how corporations communicate with consumers in social media. For this, Twitter activities of Fortune 500 companies were content-analyzed, focusing on four factors: shared information, the method of communication, tweet contents, and tactics. The findings indicate that corporations tend to disclose their basic information mostly on their Twitter pages and mainly post organic tweets (65.9%) and corporate news (48.7%). In terms of tweeting tactics, corporations apply the “link” function to connect to their websites, blogs, or Facebook pages. Additionally, a

APA, Harvard, Vancouver, ISO, and other styles

6

Bonsón, Enrique, Michaela Bednárová, and Susan Wei. "Corporate Twitter use and stakeholder engagement: An empirical analysis of the Spanish hotel industry." European Journal of Tourism Research 13 (July 1, 2016): 69–83. http://dx.doi.org/10.54055/ejtr.v13i.232.

Full text

Abstract:

This study provides a general overview of the way in which hotel chains use Twitter as a communication tool to engage with their stakeholders. A sample of 109 of the largest Spanish hotel chains was examined, obtaining the result that the majority of them maintain an official corporate Twitter account. In addition, it was found that there is a significant positive relationship between a hotel’s size and its Twitter activity and a significant negative relationship between the audience and the stakeholder engagement. Moreover, the findings of the paper show that particular media and content type

APA, Harvard, Vancouver, ISO, and other styles

7

Chandler, Jennifer D., Rommel Salvador, and Yuna Kim. "Language, brand and speech acts on Twitter." Journal of Product & Brand Management 27, no. 4 (2018): 375–84. http://dx.doi.org/10.1108/jpbm-06-2017-1493.

Full text

Abstract:

Purpose As a social media platform, Twitter enables direct, continuous and real-time communication across many markets simultaneously. Drawing on speech act theory (SAT), this study aims to view tweets as “speech acts” and explores whether language and brand on Twitter influence firm value. Design/methodology/approach The frequency of two language types (accommodative and defensive) used on four corporate Twitter accounts for Sony and Microsoft was observed during the product launch periods of PlayStation 4 and Xbox One, respectively, covering 5,056 tweets. A linear mixed model was used to ana

APA, Harvard, Vancouver, ISO, and other styles

8

Próchniak, Joanna, Renata Płoska, Olga Komorowska, and Katarzyna Raca. "Sustainability communication on Twitter: disability disclosures of listed companies in Poland." Journal of Modern Science 53, no. 4 (2023): 419–36. http://dx.doi.org/10.13166/jms/175990.

Full text

Abstract:

ObjectivesA rapidly growing corporate use of social media can support corporate social responsibility (CSR) and sustainability advocacy of listed companies enhancing the positive image of people with disabilities and social inclusion. Emphasizing CSR towards people with disability (D), abbreviated CSR+D or CSR-D, is customary. The aim of the study is to examine the use of Twitter to highlight advocacy efforts for people with disabilities by the sixty best sustainability-oriented WSE listed companies in Poland.Material and methodsWe examined keywords and their popularity and context using topic

APA, Harvard, Vancouver, ISO, and other styles

9

Ala-Kortesmaa, Sanna, Laura Paatelainen, Pekka Isotalus, Johanna Kujala, and Jari Jussila. "Miten johtajuutta viestitään? Suomalaiset toimitusjohtajat Twitterissä." Hallinnon Tutkimus 41, no. 4 (2022): 344–58. http://dx.doi.org/10.37450/ht.111530.

Full text

Abstract:

How is leadership communicated? Finnish CEOs on Twitter Twitter offers CEOs the opportunity to communicate with a wide audience. For corporate stakeholders, CEO communication is important because it can affect, for example, the corporate image or the information that company’s stakeholders receive about the company’s vision or values. So far, however, not much is known about the Twitter communication of Finnish CEOs or the leadership that they communicate on Twitter, so this article addresses these aspects through the strategic leadership communication theory (Ki 2015) and Glick’s (2011) CEO r

APA, Harvard, Vancouver, ISO, and other styles

10

Moyo, Tabani, Cecile Gerwel Proches, Emmanuel Mutambara, and Upasana Gitanjali Singh. "Rethinking the use of social blogs for corporate reputation management in emerging markets post COVID-19." Corporate Governance and Organizational Behavior Review 8, no. 1 (2024): 41–57. http://dx.doi.org/10.22495/cgobrv8i1p4.

Full text

Abstract:

The study aimed to ascertain how social blogging usage shaped social capital in the new strategy for corporate reputation management, particularly in the wake of the COVID-19 pandemic in Zimbabwe’s telecoms sector. This was dictated by the more general goal of learning how the telecoms sector reacted to the transition from conventional to modern corporate reputation strategies driven by social capital in the era of social blogs. The study positions Twitter between the traditional corporate reputation guides (top-level managers, operation managers, general employees, and customers) and the cont

APA, Harvard, Vancouver, ISO, and other styles

11

Naibaho, Chleitosia Violen Dentya Paradisa, Chleitosia Visien Dentya Paradisa Naibaho, and Arthik Davianti. "Social Media Phenomena in Corporate Disclosure Practise (A case study of Nestlé)." Indonesian Management and Accounting Research 19, no. 1 (2020): 51–70. http://dx.doi.org/10.25105/imar.v19i1.6709.

Full text

Abstract:

The use of social media among companies to disclose and disseminate corporate information is rocketing. This study examined to what extent companies use social media platforms, especially Twitter. It identified the disclosure of Multinational Companies (MNCs) in Southeast Asia, particularly Indonesia. The study analyzed Nestlé as it operates in more than half of the countries in Southeast Asia, including Indonesia. The data was based on Nestlé Twitter accounts, both parent and the subsidiary, which is collected from the beginning of the year to December 31st, 2019. This study utilized a descri

APA, Harvard, Vancouver, ISO, and other styles

12

Jung, Michael J., James P. Naughton, Ahmed Tahoun, and Clare Wang. "Do Firms Strategically Disseminate? Evidence from Corporate Use of Social Media." Accounting Review 93, no. 4 (2017): 225–52. http://dx.doi.org/10.2308/accr-51906.

Full text

Abstract:

ABSTRACT We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is worse, consistent with strategic behavior. Furthermore, firms tend to send fewer earnings announcement tweets and “rehash” tweets when the news is bad. Cross-sectional analyses suggest that incentives for strategic dissemination are higher for firms with a lower level of investor sophistic

APA, Harvard, Vancouver, ISO, and other styles

13

Jensen, Ricard W., Yam B. Limbu, and Yasha Spong. "Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final." International Journal of Sports Marketing and Sponsorship 16, no. 4 (2015): 3–9. http://dx.doi.org/10.1108/ijsms-16-04-2015-b002.

Full text

Abstract:

Until now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has been to use content analysis to assess the sentiment of the tweets that were sent. However, this approach may be inadequate because sports fans may be unlikely to mention a corporate sponsor in the text they tweet. This study demonstrates the use of visual analytics to assess conversations about corporate sponsors by examining the images people tweet.

APA, Harvard, Vancouver, ISO, and other styles

14

Hwang, Daniel Sejun. "Understanding social media activities of firms and CEOs." Edelweiss Applied Science and Technology 9, no. 2 (2025): 1715–25. https://doi.org/10.55214/25768484.v9i2.4875.

Full text

Abstract:

This study explores the factors and motivations driving Twitter usage by firms and their CEOs, offering insights into the strategic and personal dynamics of social media adoption. Using hand-collected data from CEO and firm Twitter accounts, the findings reveal that firms adopt Twitter at a significantly higher rate and two years earlier than CEOs. Both firm and CEO Twitter usage are positively associated with size and valuation. However, CEO age and tenure are associated only with CEO Twitter activity, suggesting that CEO Twitter usage is discretionary and influenced by personal factors. Firm

APA, Harvard, Vancouver, ISO, and other styles

15

Paniagua, Rivelles, and Sapena. "Social Determinants of Success: Social Media, Corporate Governance and Revenue." Sustainability 11, no. 19 (2019): 5164. http://dx.doi.org/10.3390/su11195164.

Full text

Abstract:

This study examined how social media (Twitter and LinkedIn) relates to the operating revenue by investigating the effect of the use of social media by the board of directors. To tackle this question, we analyzed the mediating and moderating relationship of social media on the effect of board size in operating revenue (turnover). We studied the implications of the use of social media by the board members by using structural equation modeling (SEM). The data consisted of a random sample of 100 companies listed on the NASDAQ. The study makes two main contributions. First, it shows interesting dif

APA, Harvard, Vancouver, ISO, and other styles

16

Blank, Grant. "The Digital Divide Among Twitter Users and Its Implications for Social Research." Social Science Computer Review 35, no. 6 (2016): 679–97. http://dx.doi.org/10.1177/0894439316671698.

Full text

Abstract:

Hundreds of papers have been published using Twitter data, but few previous papers report the digital divide among Twitter users. British Twitter users are younger, wealthier, and better educated than other Internet users, who in turn are younger, wealthier, and better educated than the off-line British population. American Twitter users are also younger and wealthier than the rest of the population, but they are not better educated. Twitter users are disproportionately members of elites in both countries. Twitter users also differ from other groups in their online activities and their attitud

APA, Harvard, Vancouver, ISO, and other styles

17

Setó-Pamies, Dolors, and Archie B. Carroll. "Exploring Twitter as a Pedagogical Tool in Ethics, Corporate Social Responsibility and Sustainability Education." Journal of Business Ethics Education 18 (2021): 159–80. http://dx.doi.org/10.5840/jbee2021189.

Full text

Abstract:

In recent years, considerable discussion has taken place regarding how to ensure business students are acquiring effectively the appropriate competencies related to Ethics, Corporate Social Responsibility and Sustainability (ECSRS). Instructors in business education are encouraged to explore new methods for teaching ECSRS to strengthen this vital part of the curriculum and technology could play an important role. In this paper, we discuss why Twitter could be an effective teaching method in ECSRS education. The study provides a conceptual framework for the use of Twitter taking into account it

APA, Harvard, Vancouver, ISO, and other styles

18

Cuervo Carabel, Tatiana, Sergio Arce García, and Natalia Orviz Martínez. "La Comunicación de la Responsabilidad Social Corporativa en Twitter." UCJC Business and Society Review (formerly known as Universia Business Review) 16, no. 3 (2019): 72–107. https://doi.org/10.3232/ubr.2019.v16.n3.02.

Full text

Abstract:

The purpose of this paper is to analyze the social perception of Corporate Social Responsibility (CSR) on Twitter, as well as the use of this social network in Organizations communication strategies. Two data processing software is used, Kh Coder and Gephi, as well as mining text methodology. Positive social perception towards the CSR is concluded and companies are not influencers in this field.

APA, Harvard, Vancouver, ISO, and other styles

19

Ghardallou, Wafa. "The impact of firms’ and CEOs’ social media usage on corporate performance." Investment Management and Financial Innovations 18, no. 4 (2021): 21–35. http://dx.doi.org/10.21511/imfi.18(4).2021.03.

Full text

Abstract:

The impact of social media usage on corporate performance has not been examined in the Saudi context. This paper aims to investigate the influence of social media, namely companies’ and CEOs’ involvement in Twitter and LinkedIn, on the profitability of Saudi Arabia listed firms. A dynamic panel estimation method is used to empirically assess this relationship. The study employs 120 firms listed on the Saudi Stock Exchange Tadawul from 2014 to 2017. Data are obtained from the companies’ annual reports. Statements of financial status as well as income statements are used to collect data on the d

APA, Harvard, Vancouver, ISO, and other styles

20

Ghardallou, Wafa. "The impact of firms’ and CEOs’ social media usage on corporate performance." Investment Management and Financial Innovations 18, no. 4 (2021): 21–35. http://dx.doi.org/10.21511/imfi.18(4).2021.03.

Full text

Abstract:

The impact of social media usage on corporate performance has not been examined in the Saudi context. This paper aims to investigate the influence of social media, namely companies’ and CEOs’ involvement in Twitter and LinkedIn, on the profitability of Saudi Arabia listed firms. A dynamic panel estimation method is used to empirically assess this relationship. The study employs 120 firms listed on the Saudi Stock Exchange Tadawul from 2014 to 2017. Data are obtained from the companies’ annual reports. Statements of financial status as well as income statements are used to collect data on the d

APA, Harvard, Vancouver, ISO, and other styles

21

Etter, Michael. "Broadcasting, reacting, engaging – three strategies for CSR communication in Twitter." Journal of Communication Management 18, no. 4 (2014): 322–42. http://dx.doi.org/10.1108/jcom-01-2013-0007.

Full text

Abstract:

Purpose – Symmetric communication and relationship building are core principles of public relations, which have been highlighted for CSR communication. The purpose of this paper is to develop three different communication strategies for CSR communication in Twitter, of which each contributes differently to the ideals of symmetric communication and relationship building. The framework is then applied to analyze how companies use the micro-blogging service Twitter for CSR communication. Design/methodology/approach – Social network analysis is used to identify the 30 most central corporate accoun

APA, Harvard, Vancouver, ISO, and other styles

22

Dinu, Elena, Victor Emanuel Ciuciuc, Ion Moldoveanu, and Valentin Stoica. "Pondering Digitalization: An Exploratory Study on Organizational Capitalization of Digital Media for Disclosing CSR." Management Dynamics in the Knowledge Economy 10, no. 4 (2022): 304–29. http://dx.doi.org/10.2478/mdke-2022-0020.

Full text

Abstract:

Abstract The goal of this study had as a premise a perceived gap of knowledge regarding the use of digital media and platforms by Romanian organizations with the purpose to disclose corporate social responsibility (CSR) information. In the context of the ever-increasing digitalization process, the research aimed to explore the current situation within the organizational setting to provide evidence on the type of media and content used and with a view to identifying possible trends. To objectively assess the situation, the study employed models developed by various researchers to measure CSR di

APA, Harvard, Vancouver, ISO, and other styles

23

GÜDÜ DEMİRBULAT, Özge. "The Role of Central and Local Governments in Destination Promotion: A Review of Social Media Networks." Süleyman Demirel Üniversitesi Vizyoner Dergisi 14, no. 37 (2023): 96–122. http://dx.doi.org/10.21076/vizyoner.1093003.

Full text

Abstract:

It is obvious today that a new era of communication and interaction has been started through social media networks. For this reason, corporate social media networks and their contents are one of the correct and effective promotional tools that can be used in destination promotion. Based on this situation, the main purpose of the study is to examine the use of social media networks by central and local governments in Trabzon destination, specifically for destination promotion. Within the framework of this purpose, the corporate Facebook, Instagram and Twitter social media accounts of Trabzon de

APA, Harvard, Vancouver, ISO, and other styles

24

Tereszkiewicz, Anna. "Responding to customer complaints on English and Polish corporate profiles on Twitter." Pragmatics and Society 10, no. 2 (2019): 205–29. http://dx.doi.org/10.1075/ps.15019.ter.

Full text

Abstract:

Abstract The study investigates the strategies used by English and Polish companies in the process of handling customer complaints on Twitter. Since English and Polish are recognized as representatives of negative and positive politeness cultures, respectively, the analysis was to examine if there are differences in politeness conventions in customer-provider interaction on Twitter. The study found that although similar strategies are used by English and Polish companies in responding to complaints, the frequency of the respective strategies is different. The results of the analysis confirm di

APA, Harvard, Vancouver, ISO, and other styles

25

Tereszkiewicz, Anna. "Complaint management on Twitter – evolution of interactional patterns on Polish corporate profiles." Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 30, no. 3 (2020): 405–30. http://dx.doi.org/10.1075/prag.17040.ter.

Full text

Abstract:

Abstract The study concerns complaint management on Polish brand profiles on Twitter. The aim was to investigate selected language properties of corporate tweets and trace potential changes in the interactional patterns on the profiles occurring between 2015 and 2017. The study focuses on the structure and frequency of the respective strategies, as well as formality, the use of non-standard structures and emoticons. The study indicates the following directions of change: an increase in the use of address terms and explanations, a greater degree of language formality and indirectness, among oth

APA, Harvard, Vancouver, ISO, and other styles

26

Chung, Siyoung, Mark Chong, Jie Sheng Chua, and Jin Cheon Na. "Evolution of corporate reputation during an evolving controversy." Journal of Communication Management 23, no. 1 (2019): 52–71. http://dx.doi.org/10.1108/jcom-08-2018-0072.

Full text

Abstract:

PurposeThe purpose of this paper is to investigate the evolution of online sentiments toward a company (i.e. Chipotle) during a crisis, and the effects of corporate apology on those sentiments.Design/methodology/approachUsing a very large data set of tweets (i.e. over 2.6m) about Company A’s food poisoning case (2015–2016). This case was selected because it is widely known, drew attention from various stakeholders and had many dynamics (e.g. multiple outbreaks, and across different locations). This study employed a supervised machine learning approach. Its sentiment polarity classification and

APA, Harvard, Vancouver, ISO, and other styles

27

Li, Zongchao. "Relationship maintenance on Twitter: implications from loyalty leaders." Journal of Communication Management 19, no. 2 (2015): 184–202. http://dx.doi.org/10.1108/jcom-07-2013-0055.

Full text

Abstract:

Purpose – The purpose of this paper is to look into Twitter usage as represented by top US retail corporations in a quantitative manner. This study aimed to determine the dominant purpose of Twitter usage by major US retail companies and to what extent the relationship maintenance strategies were incorporated in Twitter. In addition, the study tested a proposed model that delineates relationship as a precursor of brand loyalty. Design/methodology/approach – A content analysis was conducted comparing two groups of retail corporations – one came from the “top 100 customer loyalty brand leaders”

APA, Harvard, Vancouver, ISO, and other styles

28

Darendeli, Alper, Aixin Sun, and Wee Peng Tay. "The geography of corporate fake news." PLOS ONE 19, no. 4 (2024): e0301364. http://dx.doi.org/10.1371/journal.pone.0301364.

Full text

Abstract:

Although a rich academic literature examines the use of fake news by foreign actors for political manipulation, there is limited research on potential foreign intervention in capital markets. To address this gap, we construct a comprehensive database of (negative) fake news regarding U.S. firms by scraping prominent fact-checking sites. We identify the accounts that spread the news on Twitter (now X) and use machine-learning techniques to infer the geographic locations of these fake news spreaders. Our analysis reveals that corporate fake news is more likely than corporate non-fake news to be

APA, Harvard, Vancouver, ISO, and other styles

29

Thoring, Anne. "Corporate Tweeting: Analysing the Use of Twitter as a Marketing Tool by UK Trade Publishers." Publishing Research Quarterly 27, no. 2 (2011): 141–58. http://dx.doi.org/10.1007/s12109-011-9214-7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Olowo, Busuyi Francis, Babatunde Akinwande Akinguloye, Omobola Oyinlade Gambo, and Olujoke Emily Jembola. "Social Media: An Online Veritable Link for Students’ Employability Skills (A Case of Osun State Technical Colleges, Nigeria)." INVOTEC 16, no. 2 (2020): 133–48. http://dx.doi.org/10.17509/invotec.v16i2.27515.

Full text

Abstract:

Social media is an indispensable tool for students to develop and improve their employability skills. This paper reported a survey that investigated the use of Social media (LinkedIn, Youtube, WhatsApp, Facebook, and Twitter) and its influence on students’ employability skills in Osun State Technical Colleges. The study adopted quantitative approach of design. The population of the study comprised all 3,029 students of Osun State technical colleges. The sample of 354 students was randomly selected. An instrument titled “Use of Social Media Platform and Students’ Employability Skills Questionna

APA, Harvard, Vancouver, ISO, and other styles

31

Burk, Verena, Christoph G. Grimmer, and Tim Pawlowski. "“Same, Same—but Different!” On Consumers’ Use of Corporate PR Media in Sports." Journal of Sport Management 30, no. 4 (2016): 353–68. http://dx.doi.org/10.1123/jsm.2015-0180.

Full text

Abstract:

Organizations around the globe have numerous avenues to share information with their target groups and communicate directly without any intermediaries such as journalists. Particularly, sports organizations like professional sports teams make frequent use of e-mail newsletters, (online) club TV channels, stadium magazines, and Internet platforms. In addition, they frequently share information using social networks like Twitter and Facebook. Surprisingly, however, very little is known about the factors influencing consumers’ use of these different communication channels. This paper is the first

APA, Harvard, Vancouver, ISO, and other styles

32

Ramassa, Paola, and Costanza Di Fabio. "Web-Based Financial Reporting: An Interpretative Model for Corporate Communications on Social Media." FINANCIAL REPORTING, no. 2 (January 2017): 79–112. http://dx.doi.org/10.3280/fr2016-002004.

Full text

Abstract:

This paper aims at contributing to financial reporting literature by proposing a conceptual interpretative model to analyse the corporate use of social media for financial communication purposes. In this perspective, the FIRE model provides a framework to study social media shifting the focus on the distinctive features that might enhance web investor relations. The model highlights these features through four building blocks: (i) firm identity (F); (ii) information posting (I); (iii) reputation (R); and (iv) exchange and diffusion (E). They represent key aspects to explore corporate communica

APA, Harvard, Vancouver, ISO, and other styles

33

Esposito, Benedetta, Maria Rosaria Sessa, Daniela Sica, and Ornella Malandrino. "Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno." Administrative Sciences 11, no. 4 (2021): 147. http://dx.doi.org/10.3390/admsci11040147.

Full text

Abstract:

Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical in

APA, Harvard, Vancouver, ISO, and other styles

34

North, Michael, Cong Li, and Jiangmeng Liu. "An analysis of how Fortune 500 companies respond to users replying to company tweets." Innovative Marketing 13, no. 4 (2017): 17–24. http://dx.doi.org/10.21511/im.13(4).2017.02.

Full text

Abstract:

With hundreds of millions of active users generating almost a half of a billion tweets each day, Twitter has solidified itself as one of the most popular websites in today’s digital world. Because of this popularity, companies seeking to leverage the large audience have gravitated toward Twitter. This study examines how the Fortune 500 uses Twitter by analyzing 9,122 corporate tweets and 1,509 user replies through the use of content analysis. Examined factors include interactivity (non-interactive vs. reactive vs. interactive), company type (B2B vs. B2C), and user reply valence (positive vs. n

APA, Harvard, Vancouver, ISO, and other styles

35

Debreceny, Roger S., Tawei Wang, and Mi (Jamie) Zhou. "Research in Social Media: Data Sources and Methodologies." Journal of Information Systems 33, no. 1 (2017): 1–28. http://dx.doi.org/10.2308/isys-51984.

Full text

Abstract:

ABSTRACT This paper examines both the opportunities and limitations in the use of social media for accounting research. Given the dynamic nature of social media and the richness of the context, there are opportunities for researchers to directly observe communication and information exchanges, typically within the context of an observable social network. The paper provides an overview of the characteristics of four commonly used social network sites (SNSs): Facebook, Twitter, LinkedIn, and StockTwits. The data collection details, opportunities, and limitations are set out. The paper also provi

APA, Harvard, Vancouver, ISO, and other styles

36

Giordani, Mikaéli da Silva, and Roberto Carlos Klann. "Corporate use of the X social media platform and analyst forecasting." Revista Catarinense da Ciência Contábil 23 (October 18, 2024): e3519. http://dx.doi.org/10.16930/2237-7662202435192.

Full text

Abstract:

This study aimed to investigate whether the corporate use of X (formerly Twitter) for disseminating financial information, as well as likes, comments, and retweets related to this information, can improve analysts' forecasting accuracy. The dissemination of information on X signals additional evidence for stakeholders in the organization, such as analysts. Multiple linear regression was employed, with robust standard errors. The analysis consisted of 2,548 observations from the period of 2013 to 2019. The results demonstrate that analysts' forecast error is maximized according to the reactions

APA, Harvard, Vancouver, ISO, and other styles

37

Hartzel, Kathleen S., Christopher J. Mahanes, Gregory J. Maurer, Jennette Sheldon, Christopher Trunick, and Shanon J. Wilson. "Corporate Posts and Tweets: Brand Control in Web 2.0." Journal of Information & Knowledge Management 10, no. 01 (2011): 51–58. http://dx.doi.org/10.1142/s0219649211002821.

Full text

Abstract:

Social networking, through media such as Twitter and Facebook, is changing influence streams on consumer (customer) attitudes and behaviours. The direct and readily available consumer-to-consumer communication, made accessible through social networking, provides a repository of information from one's referent group, as well as an organisation's customer-facing facade. Therefore as connections among customers increase, the customers assume a higher degree of brand control at the expense of corporate marketing efforts to establish a specific brand image. This paper presents the results of interv

APA, Harvard, Vancouver, ISO, and other styles

38

Berestova, Anastasiia, Da-Yeon Kim, and Sang-Yong Kim. "Consumers’ Active Reaction to Brands Taking Stands on Public Issues on Twitter." Sustainability 14, no. 1 (2022): 567. http://dx.doi.org/10.3390/su14010567.

Full text

Abstract:

With the growing interest in sustainability, brands increasingly use social media not simply to advertise their products but also to share their positions on ongoing public issues. This study investigates the effect of public-issue posts on consumers’ active reactions and provides comparisons between two samples—public-issue posts and all Twitter posts. After collecting data from Twitter based on tweets from official sportswear brand pages, we find that public-issue posts have a positive influence on consumers’ active reaction (i.e., number of retweets, number of quotes, number of replies, and

APA, Harvard, Vancouver, ISO, and other styles

39

Aji, Dwi Setyo, and Irwan Dwi Arianto. "ANALISIS JARINGAN KOMUNIKASI HOLYWINGS PADA PROMOSI MUHAMMAD-MARIA DI TWITTER." Jurnal Pustaka Komunikasi 6, no. 1 (2023): 56–71. http://dx.doi.org/10.32509/pustakom.v6i1.2438.

Full text

Abstract:

This study is aim for map communication network formed when Holywings company got Public Relation Crisis during their product campaign using Muhammad Maria in Social Media Twitter. This issue have been considered by community as a religious blasphemy. This research aim to determine actors who control the information in this issue which lead actors can influence audience’s sentiment in the issue itself. This actors will create a cluster who will affect Holywings corporate image in Public Relations theory. Researchers used a quantitative research methods with a descriptive approach in conducting

APA, Harvard, Vancouver, ISO, and other styles

40

van, Schie Kim, and Susanne Preuss. "How do consumers react to LGBTQ+ activism? Evidence from mobile phone geolocation data." Maandblad voor Accountancy en Bedrijfseconomie 98, no. (3) (2024): 89–101. https://doi.org/10.5117/mab.98.109769.

Full text

Abstract:

Corporate activism is an important tool to bring attention to societal issues. While it can have many benefits, it also comes with risks, such as alienating a relevant share of a firm's consumers. In this study, we use mobile phone geolocation data to examine how firms' LGBTQ+ activism influences consumer behavior. Our results suggest that LGBTQ+ activism decreases consumer store visits in the short term. The effect occurs in both liberal and conservative counties. This is surprising, as liberals generally react favorably to LGBTQ+ activism. One possible explanation is that (liberal) consumers

APA, Harvard, Vancouver, ISO, and other styles

41

Malyshenko, Kostyantyn, Vadim Malyshenko, Marina Anashkina, and Dmitriy Anashkin. "Informal evaluation of corporate image based on text mining." SHS Web of Conferences 89 (2020): 03009. http://dx.doi.org/10.1051/shsconf/20208903009.

Full text

Abstract:

This article explores the possibilities of using text-mining technologies in order to determine the image of corporations based on data obtained from Twitter social network. The problem of low efficiency of traditional methods of consumer opinion research and the need to develop methods based on unsolicited data has been actualized. Consumer opinion is an indicator of the level of corporate image. Analysis of opinions allows you to develop an effective policy to improve it. The authors have developed a methodology for assessing the corporate image. The article analyzes the work of leading rese

APA, Harvard, Vancouver, ISO, and other styles

42

Medina-Aguerrebere, Pablo, Eva Medina, and Toni Gonzalez-Pacanowski. "Branding cancer research institutions through social media platforms." Online Journal of Communication and Media Technologies 13, no. 2 (2023): e202313. http://dx.doi.org/10.30935/ojcmt/12955.

Full text

Abstract:

Cancer research institutions resort to social media platforms to reinforce their relations with stakeholders and promote their brand. Nevertheless, they face several challenges: strict legal frameworks, patients’ new demands, and the development health technology. This paper aims to analyze how cancer research institutions manage social media platforms, as well as their corporate websites, for branding purposes. To do that, we conducted a literature review about cancer hospitals’ corporate communication strategies on these platforms; and then, we resorted to 48 indicators to evaluate how the t

APA, Harvard, Vancouver, ISO, and other styles

43

Renadia, Shavira Hanza. "Organizational learning and post-crisis management at Tesla Inc in facing crisis communications." International Journal of Communication and Society 4, no. 1 (2022): 172–81. http://dx.doi.org/10.31763/ijcs.v4i2.575.

Full text

Abstract:

This article aims to discuss organizational learning and crisis management at Tesla Inc. Digital disruption has made corporate communication required to use agile strategies in dealing with dynamic communication crises. Tesla's communications crisis started with 11 accidents in 2018, and Tesla removed the communications department amid the crisis. The lack of relationship between the media and the company can cause a potential crisis to occur. The disappearance of the communications department has made it difficult for journalists to obtain press releases and made it easier for issues to be un

APA, Harvard, Vancouver, ISO, and other styles

44

Manetti, Giacomo, and Marco Bellucci. "The use of social media for engaging stakeholders in sustainability reporting." Accounting, Auditing & Accountability Journal 29, no. 6 (2016): 985–1011. http://dx.doi.org/10.1108/aaaj-08-2014-1797.

Full text

Abstract:

Purpose – The purpose of this paper is to assess if online interaction through social media, particularly Facebook, Twitter, and YouTube, represents an effective stakeholder engagement mechanism in order to define the contents of social, environmental, or sustainability reporting (SESR). Design/methodology/approach – After examining 332 worldwide sustainability reports for the year 2013, drawn up according to the guidelines provided by the Global Reporting Initiative, the authors conducted a content analysis on the Twitter, Facebook, and YouTube pages of the organisations who rely on these typ

APA, Harvard, Vancouver, ISO, and other styles

45

Badenes-Rocha, Alberto, Carla Ruiz-Mafé, and Enrique Bigné. "Engaging customers through user-and company-generated content on CSR." Spanish Journal of Marketing - ESIC 23, no. 3 (2019): 339–72. http://dx.doi.org/10.1108/sjme-09-2018-0043.

Full text

Abstract:

Purpose This study aims to analyze the role of corporate social responsibility (CSR) customer perceptions, customer–company identification and customer trust on customer engagement (CE), paying special attention to the moderating effects of two types of social media communication, firm-generated content and user-generated content. Design/methodology/approach The study uses a mixed-methods’ approach. First, a single-factor experiment using Twitter posts as stimuli with 227 hotel guests. The structural model was analyzed using SmartPLS 3.2.7. Second, structured in-depth interviews were undertake

APA, Harvard, Vancouver, ISO, and other styles

46

Suárez-Rico, Yuli, Mauricio Gómez-Villegas, and María García-Benau. "Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies." Sustainability 10, no. 8 (2018): 2617. http://dx.doi.org/10.3390/su10082617.

Full text

Abstract:

Social networks, which are characterised by accessibility and interactivity, offer great potential for dialogue between companies and stakeholders, for example as platforms for publishing information on aspects of corporate social responsibility (CSR). In this paper, we use a synthetic index to analyse levels of CSR disclosure via Twitter, and identify explanatory variables of this disclosure by studying the demographic characteristics of the Chief Executive Officer (CEO) and of the company. This synthetic index was based on data for 93 companies located in the four countries of the Pacific Al

APA, Harvard, Vancouver, ISO, and other styles

47

Ehrlich, Kate, and N. Shami. "Microblogging Inside and Outside the Workplace." Proceedings of the International AAAI Conference on Web and Social Media 4, no. 1 (2010): 42–49. http://dx.doi.org/10.1609/icwsm.v4i1.14020.

Full text

Abstract:

Microblogging has recently generated a lot of research interest. Yet very little is known about how corporate employees use microblogging tools. This study examined microblogging in the workplace by conducting a content analysis comparing posts from individuals who were using an internal proprietary tool and Twitter simultaneously. In both settings, posts that provided information or were directed to others were more common than posts on status. Within these categories, it was more frequent to provide information externally than internally but more common to ask questions either through broadc

APA, Harvard, Vancouver, ISO, and other styles

48

OZEL, Elif Korap. "ÇALIŞANLARIN TWITTER KULLANIMININ, KURUM İMAJINA ETKİSİ: TÜRKİYE'DE BİR ANKET ÇALIŞMASI / THE USE OF TWITTER AMONG EMPLOYEES AND ITS IMPACTS ON CORPORATE IMAGE: A SURVEY STUDY IN TURKEY." Journal of Yaşar University 9, no. 35 (2014): 6138. http://dx.doi.org/10.19168/jyu.47404.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Ikpi, Ntongha Eni, and Veronica Akwenabuaye Undelikwo. "Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria." European Journal of Interdisciplinary Studies 5, no. 1 (2019): 47. http://dx.doi.org/10.26417/ejis-2019.v5i1-276.

Full text

Abstract:

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Tw

APA, Harvard, Vancouver, ISO, and other styles

50

Ikpi, Ntongha Eni, and Veronica Akwenabuaye Undelikwo. "Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria." European Journal of Interdisciplinary Studies 5, no. 1 (2019): 47. http://dx.doi.org/10.26417/ejis.v5i1.p47-54.

Full text

Abstract:

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Tw

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!