Relevant bibliographies by topics / Corrective advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Corrective advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 July 2025

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Journal articles on the topic "Corrective advertising"

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Darke, Peter R., Laurence Ashworth, and Robin J. B. Ritchie. "Damage from Corrective Advertising: Causes and Cures." Journal of Marketing 72, no. 6 (2008): 81–97. http://dx.doi.org/10.1509/jmkg.72.6.081.

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Corrective advertising can be problematic because it undermines responses both to other products advertised by the corrected firm and to products advertised by second-party advertisers. However, a positive reputation insulates second-party firms from these carryover effects, provided that this reputation is based on an endorsement from an independent regulator. Furthermore, firm responses that include an explanation for the misleading claim prove to be effective in avoiding the negative side effects of correction. These findings add to the correction literature by (1) showing that this form of
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STERNQUIST, BRENDA, and KAREN CLARK. "Corrective advertising information processing by teenagers." Journal of Consumer Studies and Home Economics 12, no. 1 (1988): 49–58. http://dx.doi.org/10.1111/j.1470-6431.1988.tb00466.x.

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Bernhardt, Kenneth L., Thomas C. Kinnear, and Michael B. Mazis. "A Field Study of Corrective Advertising Effectiveness." Journal of Public Policy & Marketing 5, no. 1 (1986): 146–62. http://dx.doi.org/10.1177/074391568600500110.

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Darke, Peter R., Laurence Ashworth, and Robin J. B. Ritchie. "Damage from Corrective Advertising: Causes and Cures." Journal of Marketing 72, no. 6 (2008): 81–97. http://dx.doi.org/10.1509/jmkg.72.6.81.

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Heald, Paul. "Money Damages and Corrective Advertising: An Economic Analysis." University of Chicago Law Review 55, no. 2 (1988): 629. http://dx.doi.org/10.2307/1599821.

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Mazis, Michael B. "FTC v. Novartis: The Return of Corrective Advertising?" Journal of Public Policy & Marketing 20, no. 1 (2001): 114–22. http://dx.doi.org/10.1509/jppm.20.1.114.17281.

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Oaks, Dallin D. "Rethinking the Role of Grammar in the Advertising and Marketing Curriculum." Journal of Advertising Education 15, no. 2 (2011): 25–34. http://dx.doi.org/10.1177/109804821101500205.

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The role of grammar instruction in a university curriculum is commonly assumed to be a corrective one, helping prepare people to produce error-free writing. But grammatical knowledge can also serve a significant role in the creative language tasks commonly faced by those who work in advertising and marketing. Through a demonstration of several important ways in which grammatical knowledge can be usefully applied in the creative work of advertising and marketing professionals, the author intends to show the importance not only of introducing grammar instruction into advertising and marketing cu
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Mittal, DR Rashi. "“The Impact of Deceptive Advertising on Consumers Trust and Market Dynamic: A Mix Method Study in the Indian Contexts”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50379.

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ABSTRACT Deceptive advertising has emerged as a significant concern in the modern marketing ecosystem, where intense competition and digital platforms have amplified the spread of misleading content. This thesis investigates the various forms of deceptive advertising—ranging from exaggerated claims and manipulated imagery to false endorsements and omitted disclaimers—and examines their direct and indirect consequences on consumer trust, decision-making behavior, and market competition. The study focuses on the Indian context, where the rise of digital marketing, influencer promotions, and mini
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Kodynets, A. O., O. F. Doroshenko, I. P. Volynets, G. K. Dorozhko, V. O. Petrenko, and V. V. Belitsky. "Protection from unfair competition on the pharmaceutical market in the conditions of the COVID-19 pandemic." Medicni perspektivi 27, no. 4 (2022): 231–38. http://dx.doi.org/10.26641/2307-0404.2022.4.271235.

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The article reveals the problems and prospects of combating dishonest advertising of medicinal products in the conditions of the COVID-19 pandemic. Using the example of the USA and Ukraine, the criteria for banning the advertising of medicinal products by researching scientific sources, international and domestic legal acts, prescriptions and instructions of state bodies, etc. were analyzed. The differences and specifics of the regulatory requirements for the advertising of medicinal products in Ukraine and the USA have been determined. It has been established that in the USA it is allowed to
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Kodynets, A.O., O.F. Doroshenko, I.P. Volynets, G.K. Dorozhko, V.O. Petrenko, and V.V. Belitsky. "Protection from unfair competition on the pharmaceutical market in the conditions of the COVID-19 pandemic." Medicni perspektivi 27, no. 4 (2022): 231–38. https://doi.org/10.26641/2307-0404.2022.4.271235.

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The article reveals the problems and prospects of combating dishonest advertising of medicinal products in the conditions of the COVID-19 pandemic. Using the example of the USA and Ukraine, the criteria for banning the advertising of medicinal products by researching scientific sources, international and domestic legal acts, prescriptions and instructions of state bodies, etc. were analyzed. The differences and specifics of the regulatory requirements for the advertising of medicinal products in Ukraine and the USA have been determined. It has been established that in the USA it is allowed to
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Dissertations / Theses on the topic "Corrective advertising"

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Larsson, Ellinor, and Lovisa Ferngren. "Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104721.

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Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. It is therefore of importance for brands to understand how to respond to sexist advertisements that have been published in order to determine the created negative publicity, where one given approach is to apply one of the image repair strategies. Purpose: The purpose of
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Ferreira, Christophe. "Les pratiques commerciales déloyales à l'aune des droits anglo-américains : approche comparative." Thesis, Perpignan, 2015. http://www.theses.fr/2015PERP0035/document.

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Économiquement et politiquement, la société occidentale est menée par deux ensembles que sont l’Union européenne et les États-Unis d’Amérique. D’un point de vue juridique, cette distinction répond à une autre qu’est celle entre les États de tradition romano-germanique et ceux de common law. Aujourd’hui, cette distinction s’estompe tant ces deux systèmes juridiques se confondent. Sur la forme d’abord, les droits de common law recourent de manière croissante aux droits statutaires, et inversement les droits continentaux laissent une place grandissante à la jurisprudence et notamment à celle de l
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Різниченко, Валерія, та Руслана Хиневич. "Пост-обробка іміджевої портретної фотографії". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10464.

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Надано результати дослідження сучасних тенденцій пост-обробки фотографій. Метою стало ознайомлення з основними прийомами ретуші та кольорокорекції, а також визначення доцільності їх використання при обробці іміджевої портретної фотографії. В ході досліження було визначено ряд факторів, які характеризують іміджеву портретну фотографію. На основі аналізу найпоширеніших технік обробки фотографії була розроблена авторська методика ретуші та кольорокорекції. Охарактеризовано основні підходи до редагування портретної фотографії та визначено поняття "іміджева" фотографія.<br>In this article were give
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Huang, Yen-Ju, and 黃彥儒. "The Influence of Consumers’ Involvement and Amount of Advertising Argument on Attitude Certainty and Amount of Bias Correction." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29950621618469546228.

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碩士<br>國立臺灣大學<br>商學研究所<br>99<br>The current study is dedicated to investigate how consumers’ involvement level impacts attitude certainty as the number of advertisement argument is altered, and how attitude certainty subsequently influences the amount of bias correction. Different from previous researches in attitude certainty, current study uses involvement as a variable to manipulate elaboration amount. Then, we provide varying number of arguments to participants with differing level of involvement. In addition, present research uses two-sided arguments to lower argument quality and increase
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Books on the topic "Corrective advertising"

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Conference, on Advertising and the Public Interest (1973 Washington D. C. ). Advertising and the public interest: Selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973. The Association, 1988.

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Guynes, Sean, and Dan Hassler-Forest, eds. Star Wars and the History of Transmedia Storytelling. Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462986213.

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Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narrat
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Greenberg, Miriam. Branding New York: How a City in Crisis Was Sold to the World. Taylor & Francis Group, 2009.

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Branding New York: How a City in Crisis Was Sold to the World. Routledge, 2008.

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Greenberg, Miriam. Branding New York: How a City in Crisis Was Sold to the World. Taylor & Francis Group, 2009.

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Greenberg, Miriam. Branding New York: How a City in Crisis Was Sold to the World. Taylor & Francis Group, 2009.

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Greenberg, Miriam. Branding New York: How a City in Crisis Was Sold to the World. Routledge, 2008.

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Greenberg, Miriam. Branding New York: How a City in Crisis Was Sold to the World. Taylor & Francis Group, 2009.

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Greenberg, Miriam. Branding New York: How a City in Crisis Was Sold to the World. Taylor & Francis Group, 2009.

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Globe Fearon. Money Matters Guide: Be Ad-Wise (Money Matters Guides). Globe Fearon, 1996.

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Book chapters on the topic "Corrective advertising"

1

Faria, A. J., and Pete Mateja. "Corrective Advertising: The Canadian Situation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16976-7_60.

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Gurol, Metin N., and Clifford B. Sotnick. "Does Corrective Advertising Affect the True Claims?: An Experimental Evaluation." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_113.

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Armstrong, Gary M., Metin N. Gurol, and Frederick A. Russ. "The Effects of Corrective Advertising on Company and FTC Images." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16976-7_67.

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Hudson, Dr Simon, and Louise Hudson. "Marketing and Intermediaries." In Winter Sport Tourism. Goodfellow Publishers, 2015. http://dx.doi.org/10.23912/978-1-910158-39-5-2757.

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Effective communication with target customers is carried out by a variety of methods, referred to as ‘marketing communications’, and the Spotlight above highlighted the importance of an integrated marketing communications campaign. In many people’s perception, marketing is promotion, for promotion is the highly visible, public face of marketing. However, promotion is only one element of the marketing mix, its role being to convince potential customers of the benefits of purchasing or using the products and services of a particular organization. Promotions decisions will be determined by the ov
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Guimarães, Isabela Pontes, Larissa Benetti, and Dennis Verbicaro. "Women's vulnerability in the digital consumer environment." In Contemporary Reflections: Exploring Social Dynamics in the Current Worl. Seven Editora, 2024. http://dx.doi.org/10.56238/sevened2023.002-014.

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This article seeks to analyze the behavioral vulnerability of consumers in the face of consumer harassment aimed at the female audience in the digital environment, from an interdisciplinary perspective, delving into the sociological and psychological effects of harassment, showing the technological mechanisms that companies are using to conquer this target audience. It will seek to insert women in the new category of hypervulnerable consumers due to their lower economic empowerment in the market, especially when the phenomenon of sexist price differentiation and abusive advertising is identifi
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Maclean, Ian. "The Social Status of Publishers of Learned Texts in Europe, 1560–1630." In Literature, Learning, and Social Hierarchy in Early Modern Europe. British Academy, 2022. http://dx.doi.org/10.5871/bacad/9780197267332.003.0005.

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Early modern authors, whose social status might either have been expressed through, or defined by, the books they produced, had to rely on publishers in the world of literature and learning to which they aspired. These figures came from quite diverse social origins, underwent very different levels of training, ranging from the most demanding scholarly preparation for dealing with sophisticated ancient and humanist texts, to a quite modest grasp of their own vernacular, the commercial aspects of their trade, and nothing more. They might also have been authors and scholars in their own right. As
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Conference papers on the topic "Corrective advertising"

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Bilous, Vadym, and Kirill Sarachuk. "Can small and medium enterprises benefit from AR technology? Current challenges and trends." In 10th International Conference on Human Interaction and Emerging Technologies (IHIET 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004040.

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Albeit augmented reality (AR) technologies first have been discovered in the third quarter of the 20th century, their widespread use began just two decades ago. Existing paper trails show that AR has a wide range of industrial application: it simplifies human-machine communication, improves human-machine interfaces (HMI) for quick information exchange in training (including feedback to study the workflow), correction of errors, machine maintenance, assembly assistance etc. However, broader industrial acceptance of AR, prior to all by small and medium-sized enterprises (SMEs), recently faced co
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