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Journal articles on the topic 'Corrective advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 July 2025

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1

Darke, Peter R., Laurence Ashworth, and Robin J. B. Ritchie. "Damage from Corrective Advertising: Causes and Cures." Journal of Marketing 72, no. 6 (2008): 81–97. http://dx.doi.org/10.1509/jmkg.72.6.081.

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Corrective advertising can be problematic because it undermines responses both to other products advertised by the corrected firm and to products advertised by second-party advertisers. However, a positive reputation insulates second-party firms from these carryover effects, provided that this reputation is based on an endorsement from an independent regulator. Furthermore, firm responses that include an explanation for the misleading claim prove to be effective in avoiding the negative side effects of correction. These findings add to the correction literature by (1) showing that this form of

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2

STERNQUIST, BRENDA, and KAREN CLARK. "Corrective advertising information processing by teenagers." Journal of Consumer Studies and Home Economics 12, no. 1 (1988): 49–58. http://dx.doi.org/10.1111/j.1470-6431.1988.tb00466.x.

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Bernhardt, Kenneth L., Thomas C. Kinnear, and Michael B. Mazis. "A Field Study of Corrective Advertising Effectiveness." Journal of Public Policy & Marketing 5, no. 1 (1986): 146–62. http://dx.doi.org/10.1177/074391568600500110.

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Darke, Peter R., Laurence Ashworth, and Robin J. B. Ritchie. "Damage from Corrective Advertising: Causes and Cures." Journal of Marketing 72, no. 6 (2008): 81–97. http://dx.doi.org/10.1509/jmkg.72.6.81.

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Heald, Paul. "Money Damages and Corrective Advertising: An Economic Analysis." University of Chicago Law Review 55, no. 2 (1988): 629. http://dx.doi.org/10.2307/1599821.

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Mazis, Michael B. "FTC v. Novartis: The Return of Corrective Advertising?" Journal of Public Policy & Marketing 20, no. 1 (2001): 114–22. http://dx.doi.org/10.1509/jppm.20.1.114.17281.

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Oaks, Dallin D. "Rethinking the Role of Grammar in the Advertising and Marketing Curriculum." Journal of Advertising Education 15, no. 2 (2011): 25–34. http://dx.doi.org/10.1177/109804821101500205.

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The role of grammar instruction in a university curriculum is commonly assumed to be a corrective one, helping prepare people to produce error-free writing. But grammatical knowledge can also serve a significant role in the creative language tasks commonly faced by those who work in advertising and marketing. Through a demonstration of several important ways in which grammatical knowledge can be usefully applied in the creative work of advertising and marketing professionals, the author intends to show the importance not only of introducing grammar instruction into advertising and marketing cu

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Mittal, DR Rashi. "“The Impact of Deceptive Advertising on Consumers Trust and Market Dynamic: A Mix Method Study in the Indian Contexts”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50379.

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ABSTRACT Deceptive advertising has emerged as a significant concern in the modern marketing ecosystem, where intense competition and digital platforms have amplified the spread of misleading content. This thesis investigates the various forms of deceptive advertising—ranging from exaggerated claims and manipulated imagery to false endorsements and omitted disclaimers—and examines their direct and indirect consequences on consumer trust, decision-making behavior, and market competition. The study focuses on the Indian context, where the rise of digital marketing, influencer promotions, and mini

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Kodynets, A. O., O. F. Doroshenko, I. P. Volynets, G. K. Dorozhko, V. O. Petrenko, and V. V. Belitsky. "Protection from unfair competition on the pharmaceutical market in the conditions of the COVID-19 pandemic." Medicni perspektivi 27, no. 4 (2022): 231–38. http://dx.doi.org/10.26641/2307-0404.2022.4.271235.

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The article reveals the problems and prospects of combating dishonest advertising of medicinal products in the conditions of the COVID-19 pandemic. Using the example of the USA and Ukraine, the criteria for banning the advertising of medicinal products by researching scientific sources, international and domestic legal acts, prescriptions and instructions of state bodies, etc. were analyzed. The differences and specifics of the regulatory requirements for the advertising of medicinal products in Ukraine and the USA have been determined. It has been established that in the USA it is allowed to

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Kodynets, A.O., O.F. Doroshenko, I.P. Volynets, G.K. Dorozhko, V.O. Petrenko, and V.V. Belitsky. "Protection from unfair competition on the pharmaceutical market in the conditions of the COVID-19 pandemic." Medicni perspektivi 27, no. 4 (2022): 231–38. https://doi.org/10.26641/2307-0404.2022.4.271235.

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The article reveals the problems and prospects of combating dishonest advertising of medicinal products in the conditions of the COVID-19 pandemic. Using the example of the USA and Ukraine, the criteria for banning the advertising of medicinal products by researching scientific sources, international and domestic legal acts, prescriptions and instructions of state bodies, etc. were analyzed. The differences and specifics of the regulatory requirements for the advertising of medicinal products in Ukraine and the USA have been determined. It has been established that in the USA it is allowed to

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Lim, Joon Soo. "The Third-Person Effect of Online Advertising of Cosmetic Surgery: A Path Model for Predicting Restrictive Versus Corrective Actions." Journalism & Mass Communication Quarterly 94, no. 4 (2017): 972–93. http://dx.doi.org/10.1177/1077699016687722.

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Using survey data with a national representative of U.S. adult women, the current study tested both the perceptual and behavioral hypotheses for the third-person effect of online advertising of cosmetic surgery (OACS) in a theoretical process model. A strong third-person perception (TPP) was observed in assessing the influence of OACS. The results of a path analysis revealed that the self–other exposure gap and social undesirability were positive predictors of the TPP. TPP had a direct impact on support for regulation (SFR) of OACS and an indirect effect on corrective actions. Both SFR and onl

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Trendel, Olivier, Marc Mazodier, and Kathleen D. Vohs. "Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective." Journal of Marketing Research 55, no. 2 (2018): 265–76. http://dx.doi.org/10.1509/jmr.14.0305.

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The authors tested whether image-based information is more effective than text in changing implicit attitudes from positive to negative, even when both forms similarly change explicit attitudes. They studied corrective information (i.e., warnings about misleading advertising and product recall notices) because it is a common, important effort to change consumer attitudes. Corrective information in the form of pictures or imagery-evoking text, as well as direct instructions to imagine the scene, changed implicit attitudes more than plain, descriptive text, which is currently the most common war

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Rotfeld, Herbert J. "Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research." Annals of the International Communication Association 15, no. 1 (1992): 299–311. http://dx.doi.org/10.1080/23808985.1992.11678813.

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Johnson, Andrea C., Darren Mays, Andrea C. Villanti, et al. "Marketing Influences on Perceptions of Reduced Nicotine Content Cigarettes." Nicotine & Tobacco Research 21, Supplement_1 (2019): S117—S124. http://dx.doi.org/10.1093/ntr/ntz167.

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Abstract Introduction The Food and Drug Administration announced intent to reduce the nicotine content in cigarettes. There is limited evidence on how reduced nicotine content cigarette (RNC) marketing affects product beliefs and use, and research on this is needed to inform regulations. Methods In an online experiment, 426 young adult cigarette smokers (aged 18–30 years) were randomized in a 2 (implicit: red package vs. blue package) × 2 (explicit: corrective message vs. no corrective message) design to view an advertisement for previously commercially available RNCs. Outcomes were advertisem

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Saee, John. "SOCIETAL ETHICS AND LEGAL SYSTEM FACING CONTEMPORARY MARKETING STRATEGIES: AN AUSTRALIAN INSIGHT." Journal of Business Economics and Management 6, no. 4 (2005): 189–97. http://dx.doi.org/10.3846/16111699.2005.9636108.

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An integral function of Australian market economy is the process of matching products/services with customers’ needs, desires and preferences. This process is greatly facilitated by advertising. Advertising not only provides information for the consumers but may also be used by the advertiser to bring subconscious consumer preferences or inchoate desires to the surface and to stimulate the demand for consumption. In carrying out these tasks, the advertiser must decide the pitch of the advertisement, the appropriate media to be used, the budget, the degree of exposure of the advertisement, mark

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JOHAR, G. "Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis." Journal of Consumer Psychology 5, no. 3 (1996): 209–30. http://dx.doi.org/10.1207/s15327663jcp0503_01.

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Ceraldi, Gabrielle. "Advertising the Self: The Culture of Personality in E. B. White's Charlotte's Web." Jeunesse: Young People, Texts, Cultures 6, no. 1 (2014): 77–94. http://dx.doi.org/10.3138/jeunesse.6.1.77.

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E. B. White’s Charlotte’s Web reflects the emergence of what Warren I. Susman has termed the “culture of personality.” This shift from an older culture of character to a newer culture of personality is thrown into sharp relief in the novel, which juxtaposes the bucolic Zuckerman farm against an emerging consumeristic society in which self-promotion has become necessary for success. While White acknowledges the need for confident self-promotion, he also interrogates the culture of personality, resurrecting aspects of the culture of character as a corrective to the competitive and egoistic norms

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Cummings, K. Michael, Jonathan Gdanski, Nichole Veatch, and Ernesto Marcelo Sebrié. "Assumption of Risk and the Role of Health Warnings Labels in the United States." Nicotine & Tobacco Research 22, no. 6 (2019): 975–83. http://dx.doi.org/10.1093/ntr/ntz089.

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Abstract Introduction This article provides historical context for understanding how the cigarette industry have manipulated language used in health warning labels (HWLs) to protect them in litigation. Methods Review of previously secret internal business records from 1964 discussing the role HWLs on cigarettes. Review of the legal challenges made by cigarette manufacturers surrounding HWLs as mandated in the 2009 Family Smoking Prevention and Tobacco Control Act and the language in corrective statements ordered by US Department of Justice. Results Within days after the Surgeon General’s Advis

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Burgoon, Michael, Deborah A. Newton, and Thomas S. Birk. "A Theory of Belief, Attitude, Intention, and Behavior Extended to the Domain of Corrective Advertising." Annals of the International Communication Association 15, no. 1 (1992): 263–86. http://dx.doi.org/10.1080/23808985.1992.11678811.

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Bors, Monica, and Anca Ignat. "Facebookland: the bizarro-linguistic world." Alea: Estudos Neolatinos 21, no. 3 (2019): 211–26. http://dx.doi.org/10.1590/1517-106x/2019213211226.

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Abstract This article investigates the dynamics of contemporary Romanian, focusing on various linguistic structures typically used on social network sites, through which the specific content and interaction strategies are being deployed in virtual communities. The article is part of a larger project devoted to the study of linguistic impoverishment (affecting both the vocabulary and the grammatical structure of the language), social networks being only one of the areas where these “uglified” linguistic structures come from: the mass-media (both print and broadcast), advertising (outdoor, indoo

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TGA, Titis Gandariani. "RESPONS DAN TINDAKAN KOMUNIKASI STRATEGIS STARTUP UNTUK MENGELOLA KOMENTAR NEGATIF." Jurnal Komunikasi & Media Digital 2, no. 1 (2024): 27–42. https://doi.org/10.70611/jkmd.v2i1.28.

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Travelio is one of the start-up companies that frequently receives various negative comments on booking applications after providing services to consumers. This research attempts to identify the actions and communication responses of Travelio in managing negative comments. Using a case study method, this research collects data through observation, interviews, and literature review. The findings show that in managing negative comments, Travelio applies the concept of communication management, done through various phases. The communication actions and responses done are relevant to encountered c

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Saurabh Mitta and Er Vikhyat Gupta. "Fill Rate Optimization: Real-Time Tableau Dashboards For Inventory And Ad Slot Management." Universal Research Reports 12, no. 1 (2025): 97–106. https://doi.org/10.36676/urr.v12.i1.1464.

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Fill Rate Optimization has become a critical factor in maximizing revenue and operational efficiency in digital advertising and inventory management. This research explores the integration of real-time Tableau dashboards to streamline the management of inventory and ad slots. By leveraging dynamic data visualization, organizations can gain instantaneous insights into fill rate performance, identify inefficiencies, and implement corrective measures swiftly. The study demonstrates how real-time dashboards enable stakeholders to monitor key performance indicators, optimize ad placements, and ensu

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Azevedo, António, and Ângela Sá Azevedo. "Implications of Socio-Cultural Pressure for a Thin Body Image on Avoidance of Social Interaction and on Corrective, Compensatory or Compulsive Shopping Behaviour." International Journal of Environmental Research and Public Health 20, no. 4 (2023): 3567. http://dx.doi.org/10.3390/ijerph20043567.

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This paper aims to discuss the implications of body talk and socio-cultural pressure for the internalisation of a thin body image in purchase decisions, shopping habits and other outcomes of body dissatisfaction, in particular the proneness to avoid human/social interaction in retail contexts and proneness to engage in corrective, compensatory or compulsive shopping behaviour. This paper conducted an online questionnaire that measured the following constructs: body mass index; Socio-cultural Attitudes Towards Appearance Scale-4 (SATAQ-4), Body Appreciation Scale (BAS-2), Acceptance of Cosmetic

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Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "Measuring Dynamic Sales Impacts of LBA Using Wireless Communication Technology." Advanced Materials Research 662 (February 2013): 896–901. http://dx.doi.org/10.4028/www.scientific.net/amr.662.896.

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Because of rapid development of wireless communication technology, there is an increasing adoption of mobile advertising, such as location based advertising (LBA). To what extent can LBA improve advertising effectiveness is an important topic in the field of wireless communication technology research. Most researches quantify long term impacts of advertisings by VAR (Vector Autoregressive) model. However, compared to VAR model, VECM (Vector Error Correction Model) is a better method in that it allows one to estimate both a long-term equilibrium relationship and a short-term dynamic error corre

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Kudryashov, Arkadiy Aleksandrovich, and Luiza Gagikovna Simonyan. "THE PHENOMENON OF EMOTIONAL CONTAGION IN PSYCHOLOGY AND PSYCHOPHYSIOLOGY." Психология. Психофизиология 12, no. 4 (2020): 12–23. http://dx.doi.org/10.14529/jpps190402.

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Abstract. The authors present a theoretical analysis of the phenomenon of "emotional contagion". Aim. The purpose of the article is to establish the content of the phenomenon of “emotional contagion" as a non-verbal form of communication that affects the cognitive, motivational and emotional spheres of the personality. Materials and methods. A theoretical analysis of scientific and methodological works devoted to the psychophysiological aspects of the perception of emotional information in the context of “emotional contagion” was performed. Results. “Emotional contagion” is considered as a for

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Stepanova, Maria M., and Dmitry I. Troitsky. "Analysis of the Correlation between Translation Graduation Projects and the Market Demand." Tambov University Review. Series: Humanities, no. 2 (2023): 334–46. http://dx.doi.org/10.20310/1810-0201-2023-28-2-334-346.

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Problem Statement. This study contains a statistical analysis of the translation market by translation type and domain and the distribution of translation student graduation project subjects. The purpose of this study is to improve the translation teaching quality through a better match between the graduation project subjects and the translation market demand. Materials and Methods. The authors reviewed the demand statistics for the Russian, EU, and US translation markets. We also collected a large database of translation graduation projects defended in Russian universities in 2018–2020. The s

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Heidari, Hanieh, Esfandiar Doshman Ziari, Nader Barzegar, Batoul Faghiharam, and Amir Hossein Mehdizadeh. "Designing an E-Learning Model for Health Tourism Marketing Case Study: Educational Healthcare Centers of Islamic Azad University, Tehran." International Journal of Innovation Management and Organizational Behavior 4, no. 1 (2024): 20–27. http://dx.doi.org/10.61838/kman.ijimob.4.1.3.

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Objective: The present research aims to design an e-learning model for health tourism marketing in the educational healthcare centers of the Islamic Azad University in Tehran. Methodology: The research method is applied in terms of its objective and qualitative regarding its data. The population included management experts with specialized doctoral degrees, heads of educational healthcare centers of the Islamic Azad University, and their liaisons. The sampling was purposeful and snowball, selecting 14 experts until theoretical saturation was achieved. Findings: The findings indicate eight dime

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Muna, Cut Nailil. "Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX." JURNAL TATA KELOLA SENI 6, no. 1 (2020): 1–17. http://dx.doi.org/10.24821/jtks.v6i1.4111.

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ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direc

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Nekrasova, K. L., and V. G. Popov. "Scientific approach to the production of functional food ingredients based on unconventional plant materials." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 2 (2020): 77–82. http://dx.doi.org/10.20914/2310-1202-2020-2-77-82.

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An alarming increase in stressful situations, psycho-emotional stress, physical inactivity, global indicators of overweight caused by the achievements of civilization, aggressive advertising and the availability of food products lead to the emergence of modern chronic diseases of the population in many countries of the world. The urban population was isolated from the use of a sufficient amount of natural plant materials with corrective and healing effects. As a result, the growth of new nutritionally dependent diseases is diagnosed. The solution to these problems can be found in the productio

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Mahajan, Varun, D. K. Nauriyal, and S. P. Singh. "Technical efficiency analysis of the Indian drug and pharmaceutical industry." Benchmarking: An International Journal 21, no. 5 (2014): 734–55. http://dx.doi.org/10.1108/bij-10-2012-0070.

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Purpose – The purpose of this paper is to measure technical efficiencies, slacks and input/output targets for 50 large Indian pharmaceutical firms. Design/methodology/approach – The data are collected from Prowess of Centre for Monitoring of Indian Economy for the financial year 2010-2011. This study uses data envelopment analysis approach, taking raw material, salaries and wages, advertisement and marketing and capital usage cost as input variables and net sales revenue as output variable. Findings – The paper finds that out of 50 firms, nine firms were overall technical efficient while 19 fi

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ДОЛАНБАЕВА, А. О., А. К. А. АБИКУЛОВА, А. А. МАУКЕНОВА, and А. Б. КУМАР. "FACTOR ANALYSIS OF THE IMAGE ACTIVITY OF A MEDICAL ORGANIZATION." Farmaciâ Kazahstana, no. 1 (May 19, 2022): 129–35. http://dx.doi.org/10.53511/pharmkaz.2022.87.27.021.

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Предпосылками исследования в настоящей статье являются проблемы, отмечающиеся у медицинских организаций, по привлечению внимания пациентов для оказания им медицинских услуг. Целью исследования является определение необходимости формирования более совершенной имиджевой политики медицинской организации на основе факторного анализа медицинской организации. Основными методами исследования определены методы теоретического обзора и анализа фактического материала, SWOT -анализ организации, PEST- анализ. С помощью этих методов, нами будут выявлены слабые стороны, которые надо искоренить для лучшего им

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Youm, Sungkwan, Nyum Jung, and Sunghyun Go. "GPS-Induced Disparity Correction for Accurate Object Placement in Augmented Reality." Applied Sciences 14, no. 7 (2024): 2849. http://dx.doi.org/10.3390/app14072849.

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The use of augmented reality (AR) continues to increase, particularly in marketing and advertising, where virtual objects are showcased in the AR world, thereby expanding its various applications. In this paper, a method of linking coordinate systems to connect the metaverse with the real world is proposed and a system for correcting and displaying virtual objects in the AR environment is implemented. The proposed method calculates errors to accurately represent virtual objects in AR and presents a method to show these objects without errors. The proposed method was verified through experiment

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Kabus, Natalia. "The system of professional skills in the structure of readiness of future specialists in the social sphere for sustainable development of social groups." Professional Education: Methodology, Theory and Technologies, no. 10 (November 19, 2019): 93–110. http://dx.doi.org/10.31470/2415-3729-2019-10-93-110.

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In accordance with the purpose, the article describes the essence of readiness of future specialists in the social sphere for the sustainable development of social groups as well as substantiates the place of the system of professional skills in its structure. In the course of the scientific research the following methods were used: analysis, synthesis, systematization and generalization. As a result future social teachers’ and workers’ readiness for sustainable development of social groups is defined in the study as a stable integrative personal and professional ability, based on the acquired

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Wilbur, Kenneth C., Linli Xu, and David Kempe. "Correcting Audience Externalities in Television Advertising." Marketing Science 32, no. 6 (2013): 892–912. http://dx.doi.org/10.1287/mksc.2013.0807.

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Shvedun, Victoriia, and Oleksandr Kurnosov. "IDENTIFYING PROSPECTIVE TRENDS IN NON-COMPLIANCE WITH ADVERTISING LEGISLATION." Global Scientific Trends: Economics and Public Administration 1/2024 (February 15, 2024): 62–75. https://doi.org/10.5281/zenodo.10635348.

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The authors identify the prospective trends in non-compliance with advertising legislation based on the assessment of average retrospective trends in the presence of violations of advertising legislation in the world. The authors think that intuitive and formalized forecasting methods are similar in composition to expert and factographic methods. In particular, the first ones are based on information about the current and past development trends of the research object, which is actually available. The results of the forecasting the of the prospective quantity of non-compliance with advertising

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Lee, Jen-Sin, Xiao-Yan Deng, and Chih-Hsiung Chang. "Examining the Interactive Effect of Advertising Investment and Corporate Social Responsibility on Financial Performance." Journal of Risk and Financial Management 16, no. 8 (2023): 362. http://dx.doi.org/10.3390/jrfm16080362.

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This article explores the interactive effect of advertising investment and corporate social responsibility (CSR) on financial performance by selecting 2431 listed companies that participated in the professional evaluation of Hexun.com as the research sample, with a total of 12,471 observed values. The panel regression, analysis and hypotheses tests were conducted to examine the interactive effect of advertising investment and CSR on financial performance. There are four empirical findings. First, an advertising investment plays a significant role in improving corporate financial performance. S

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Mordacheva, Anastasia Sergeevna, and Mafura Kusmanovna Uandykova. "ANALYSIS OF ADVERTISING ROLLS CONVERSION ON THE EDUCATIONAL SERVICES MARKET." SOFT MEASUREMENTS AND COMPUTING 1, no. 3 (2021): 5–12. http://dx.doi.org/10.36871/2618-9976.2021.03.001.

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Conversion in advertising – the ratio of the number of ad impressions to the number of hits to the advertiser; Conversion in Internet marketing is the ratio of site visitors who performed the desired action (clicked on a link, voted, bought) to the total number of site visitors. As a result of the work of an advertising company, many indicators are recorded in an organization. The datasets collected in this way can be further processed by means of mathematical modeling and tools for working with big data. The result is unique predictive and classification models that are the physical represent

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Almnshdawy, Hussain Abdualee. "MODERN METHODOLOGY OF GRAPHIC DESIGN IN ADVERTISING IN THE FIELD OF ECONOMICS." Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, no. 32 (March 30, 2022): 99–106. https://doi.org/10.5281/zenodo.6498758.

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The article is dedicated to the problems of graphic design methodology in advertising. Design in general and graphic design as a constituent element tended more to the practical field of activity, which used the theoretical achievements of the fine arts (composition, colouristic). Now there is a need for more thorough development of graphic design methodological issues by expanding its application scope. As an advertising tool, it must consider many additional factors from different fields of knowledge, which requires forming a new modern methodology. The article aims to determine the needs an

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Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.

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<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their st

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Fugh-Berman, Adriane, Karen Alladin, and Jarva Chow. "Correction: Advertising in Medical Journals: Should Current Practices Change?" PLoS Medicine 3, no. 7 (2006): e303. http://dx.doi.org/10.1371/journal.pmed.0030303.

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Filiptsova, Olga, Olga Naboka, Svitlana Bobro, et al. "Dietary preferences and analysis of the "plant-based food basket" among Ukrainian preteens and teenagers." ScienceRise: Biological Science, no. 3(36) (September 30, 2023): 13–21. http://dx.doi.org/10.15587/2519-8025.2023.286148.

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The aim. The aim of the study was to analyze aspects related to a healthy diet and lifestyle, more specifically to the consumption of plant-based food among Ukrainian preteens and teenagers aged 10 to 17 years. Materials and methods. 231 individuals aged 10 to 17 participated in the study, 85 of them were boys, 146 were girls, all of them were residents of Kharkiv city at the time of participation in the study. The respondents were presented with a questionnaire regarding their attitude to a healthy lifestyle, in particular, rational nutrition. The χ2 test was used to analyze the qualita

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Park, Kwangmin, and SooCheong (Shawn) Jang. "The cyclical effect of advertising." International Journal of Contemporary Hospitality Management 27, no. 7 (2015): 1386–408. http://dx.doi.org/10.1108/ijchm-04-2014-0190.

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Purpose – The purpose of this paper is to provide an understanding of the effects of advertising based on economic cycles. To comprehend advertising effects in the restaurant industry from an economic cycle perspective, this study investigated both short- and long-run advertising effects under periods of economic contraction and expansion and compared those effects between the two economic periods. Design/methodology/approach – The data were collected from the COMPUSTAT database for the restaurant industry (SIC 5,812) from 1979 to 2010. To estimate the economic cycles, the 2005 year-based real

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Li, Judy, Rhiannon Newcombe, and Darren Walton. "The Lingering Effects of Tobacco Control Advertising." Social Marketing Quarterly 21, no. 2 (2015): 79–91. http://dx.doi.org/10.1177/1524500415577833.

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In commercial market research, “pulsing” advertising is found to be more cost-effective than placing advertisements continuously. However, the benefits of pulsing policy in social marketing have rarely been tested. This study explores the lingering effect of tobacco control advertising. If the effects of tobacco control advertisements linger beyond the time they are on-air, this would provide a theoretical basis for using pulsing policy in tobacco control campaigns. This study analyzed responses from two independent samples of smokers and recent quitters, where respondents reported whether the

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MASSUNG, SEAN, and CHENGXIANG ZHAI. "Non-native text analysis: A survey." Natural Language Engineering 22, no. 2 (2015): 163–86. http://dx.doi.org/10.1017/s1351324915000303.

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AbstractNon-native speakers of English far outnumber native speakers; English is the main language of books, newspapers, airports, air-traffic control, international business, academic conferences, science, technology, diplomacy, sports, international competitions, pop music, and advertising (British Council 2014). Online education in the form of massive online open courses is also primarily in English—even teaching English. This creates enormous amounts of text written by non-native speakers, which in turn generates a need for grammar correction and analysis. Even aside from massive online op

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Palotti, Joao, Natalia Adler, Alfredo Morales-Guzman, et al. "Correction: Monitoring of the Venezuelan exodus through Facebook’s advertising platform." PLOS ONE 15, no. 3 (2020): e0230455. http://dx.doi.org/10.1371/journal.pone.0230455.

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Naghdi, Sharareh, and Kyle O’Keefe. "Detecting and Correcting for Human Obstacles in BLE Trilateration Using Artificial Intelligence." Sensors 20, no. 5 (2020): 1350. http://dx.doi.org/10.3390/s20051350.

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One of the popular candidates in wireless technology for indoor positioning is Bluetooth Low Energy (BLE). However, this technology faces challenges related to Received Signal Strength Indicator (RSSI) fluctuations due to the behavior of the different advertising channels and the effect of human body shadowing among other effects. In order to mitigate these effects, the paper proposes and implements a dynamic Artificial Intelligence (AI) model that uses the three different BLE advertising channels to detect human body shadowing and compensate the RSSI values accordingly. An experiment in an in

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Lovett, Mitchell J., Renana Peres, and Linli Xu. "Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth." Quantitative Marketing and Economics 18, no. 4 (2020): 469–71. http://dx.doi.org/10.1007/s11129-019-09222-6.

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Mukti, Bayu, and Yunus Sulistyono. "Penggunaan bahasa media luar ruangan di Surakarta dan relevansinya pada pembelajaran bahasa Indonesia teks iklan." Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya 8, no. 1 (2025): 85–104. https://doi.org/10.30872/diglosia.v8i1.1100.

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This research aims to (1) identify types of Indonesian speech errors in outdoor media writing in the city of Surakarta, (2) describe forms of correction for these speech errors, and (3) describe the relevance of speech errors in outdoor media writing from a perspective teaching Indonesian, especially those related to advertising texts. This research is qualitative descriptive research. The data for this research are outdoor media texts spread across various locations in the city of Surakarta. Recording techniques are used to record forms of language errors. Documentation techniques are used to

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Ostapchuk, Tetiana, Tetiana Zavalii, and Svitlana Biriuchenko. "COMPARATIVE ANALYSIS OF THE EFFICIENCY OF CAPITAL USE OF ADVERTISING AND MARKETING COMPANIES IN POLAND AND SLOVAKIA." Economic scope, no. 198 (March 10, 2025): 215–23. https://doi.org/10.30838/ep.198.215-223.

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The study examines the capital efficiency dynamics of advertising and marketing companies in Poland and Slovakia during 2021-2023, focusing on Return on Equity (ROE) and Return on Capital Employed (ROCE) indicators. The research is based on financial data from 404 companies (215 from Poland and 189 from Slovakia) operating under NACE Rev. 2 code 73 «Advertising and market research». The analysis reveals a significant downward trend in capital efficiency across both markets, albeit with distinct patterns. Polish companies demonstrated higher volatility and a more pronounced decline in performan

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Terskikh, Marina V. "Representations of Russia and the Russian national character in the modern advertising discourse: linguistic and cognitive analysis." Neophilology, no. 24 (2020): 819–35. http://dx.doi.org/10.20310/2587-6953-2020-6-24-819-835.

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We refer to the concept of the country’s image, which arose in the practice of politicians, government executives, and marketing specialists and has been actively developed in recent dec-ades in the works of representatives of various branches of scientific knowledge: linguists, political scientists, sociologists, philosophers, etc. Media discourse becomes a communication space within which messages are created, on the one hand, reflecting the stereotypical attitudes of the internal and external audience regarding Russia and the Russian people, on the other, correcting negative and reinforcing

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