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Relevant bibliographies by topics / Cosmetic advertising / Dissertations / Theses

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Dissertations / Theses on the topic 'Cosmetic advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

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1

Wang, Wenlin. "A comparison of cosmetic advertising between the United States and Taiwan: A content analysis." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2942.

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The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.

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2

Wang, Zhenzhen. "A comparison of visual and verbal content of print cosmetic advertising between the US and China." Pullman, Wash. : Washington State University, 2008. http://www.dissertations.wsu.edu/Thesis/Fall2008/z_wang_091108.pdf.

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Thesis (M.A. in communication)--Washington State University, December 2008.<br>Title from PDF title page (viewed on June 30, 2009). "Murrow College of Communication." Includes bibliographical references (p. 74-84).

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3

Paraskeva, Nicole. "An experimental study examining the impact of exposure to cosmetic surgery advertising on women's body image and intentions to undergo cosmetic surgery." Thesis, University of the West of England, Bristol, 2016. http://eprints.uwe.ac.uk/27790/.

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Objective: There have been calls from health professional organisations and advocacy groups to regulate and ban cosmetic surgery advertising due to concerns about increasing uptake of elective cosmetic surgical procedures that are often accompanied by substantial financial, medical and psychological costs. To date, the impact of cosmetic surgery advertisements on body image and intentions to undergo cosmetic surgery has not been examined experimentally. Method: A community sample of British women (N=193) were randomly assigned to view one of four conditions: cosmetic surgery advertisements wit

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4

Natividad, Beverly Romero. "Rendering whiteness visible in the Filipino culture through skin-whitening cosmetic advertisements." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2974.

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5

Huliyeva, D. O. "Verbal means of emotional and rational motivation in gender specific advertising." Thesis, ФОП Лисенко І. Б, 2012. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47972.

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Dlamini, Zinhle Lindani. "Selected factors influencing maven tendency and cosmetic products’ trial by female consumers in Southern Gauteng." Thesis, Vaal University of Technology, 2018. http://hdl.handle.net/10352/437.

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M. Tech. (Department of Marketing, Faculty of Management Sciences), Vaal University of Technology<br>In the case of cosmetic products, which convey both psychological and symbolic benefits to consumers, it is imperative for marketers to expand the scope of product trial as it presents a novel strategy for signalling the success of new products. In lieu of this, considerable attention should be accorded to the ubiquitous role of influential consumers who are instrumental in influencing the behaviour of other consumers through exemplary conduct and/or interpersonal word-of-mouth (WOM) communicat

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Soukupová, Jana. "Postoje žen k reklamě na kosmetiku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136232.

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The thesis deals with general attitudes toward advertising and their influence on the effect of television advertising in the selected target group. The theoretical section explains communication and advertising, attitudes, their function, changes and formation and also focuses on attitudes towards advertising and their impact on the effectiveness of advertising. In the practical part, there was done my own research on the advertising of cosmetic products and the target group of women. The methodology description is followed by secondary and primary research into general attitudes towards adve

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Kamel, El Demerdash Mohamed Elzayat Waleed. "Les défis idéologiques dans la traduction arabe du texte publicitaire français en Orient arabo-islamique." Thesis, Paris Est, 2014. http://www.theses.fr/2014PEST0031.

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En raison de la différence culturelle, linguistique et religieuse, la transférabilité d’un message publicitaire vers le marché arabe peut présenter des erreurs. En se basant sur un corpus bilingue français/arabe, notre sujet traite de la traduction publicitaire dans le monde arabo-islamique. Notre attention s’est portée sur les magazines panarabes /HIA/ (Trad. litt. ELLE) et LAHA/ (Trad. litt. POUR ELLE), qui surpassent largement les autres magazines dans la publication de la publicité internationale et la qualité du travail éditorial, de la photographie et du papier. Ainsi, le magazine frança

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Ratliff, Kari. "Life & Lifestyle Makeovers: The Promotion of Materialism in Extreme Makeover: Home Edition." Oxford, Ohio : Miami University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1185292633.

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Feng, Wei. "Male cosmetics advertisements in Chinese and U. S. men's lifestyle magazines." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1218147038.

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11

Ringrow, H. L. "Discursive constructs of femininity in English and French cosmetics advertising." Thesis, Queen's University Belfast, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680506.

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This thesis seeks to explore discursive constructions of femininity in contemporary English and French cosmetics advertising. The data consists of a corpus of 495 female-targeted cosmetics advertisements from 2011, of which 249 are French and are 246 English, taken from Elle and Cosmopolitan magazine. This research uses a Feminist Critical Discourse Analysis approach, which comprises textual, visual and quantitative methods. The key constructs explored though critical linguistic analysis are: femininity as the continual pursuit of the young, ideal body; femininity as a sexual identity; a pseud

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Mak, On Tat. "Discourse analysis on an online advertisement on skincare." HKBU Institutional Repository, 2003. http://repository.hkbu.edu.hk/etd_ra/485.

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Tuna, Sandra de Jesus Mendes Gonçalves. "Advertising in translation : the translation of cosmetics and perfume advertisements into Portuguese." Thesis, University of Warwick, 2004. http://wrap.warwick.ac.uk/1225/.

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Cross-cultural communication has acquired particular significance in contemporary societies, where the world-wide traffic of people, goods and ideas, which has impacted upon social and cultural values, raises debates over globalisation issues. Translation plays a crucial role in these interchanges, by mediating the socio-cultural contacts between different language communities. The present study aims to look into the translation of advertisements that cross borders, and that are part of the cross-cultural flow. It will attempt to describe and discuss the translation strategies employed in the

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Žulytė, Renata. "The usage of deixis in print advertisements related to cosmetics." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140717_083711-17553.

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Advertising is a type of communication between the consumer and the creator of the particular advertisement. In order to allure the potential customer advertising companies use a wide spectrum of manipulative language devices, in particular deixis. The fundamental concept of deixis is associated with the interaction, as the primary function of deictic expressions is to “point to” things. Besides, it helps to determine who is communicating with whom. It creates a connection between the sender and the receiver of the message.<br>Reklama yra vienas iš bendravimo tipų tarp vartotojo ir jos kūrėjo.

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Mawhood, Rhonda. "Images of feminine beauty in advertisements for beauty products, English Canada, 1901-1941." Thesis, McGill University, 1991. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=60562.

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This thesis is a study of magazine advertisements for beauty products in Canada between 1901 and 1941. It looks at the use of cosmetics and the growth of advertising in the context of the development of North American consumer culture, highlighting the role of gender in that culture. The period studied is divided in two by the mid-1920s to reflect changes in advertisers' views of consumers--from rational decision-makers to irrational creatures driven by their emotions--and in ideals of feminine beauty, as the use of cosmetics became an essential part of the ideal perpetuated by advertising. Th

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Löfgren, Emma, and Juan Li. "Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35116.

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<p>The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). Marketershave heavily relied on celebrity endorsement, because they believe in its positive impact ofassisting in improvement of brand awareness, brand equity, and even financial returns.Celebrities are easily chosen by marketers to peddle their products. Especially in cosmeticsindustry, this tactic is commonplace and often seen in TV adver

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Itkin, Alexa King. "An Analysis of Magazine Advertising Language and the Portrayals of Aging in Cosmetics Advertisements." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/156893.

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The following research examines how aging is portrayed in advertising targeting different age groups of women, by analyzing the specific language in beauty product advertisements. These advertisements were selected from three different magazines, each targeted toward a specific age group of women (median ages readership for each magazine: 30.3, 46, and 55 years old) The language in the beauty product advertisements was analyzed by looking at five unique factors. The five elements that determine how strongly the advertisement portrays aging are: implicitness, explicitness, implication of correc

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Chu, Ka Man Carman. "A content analysis of print advertising from the United States and Hong Kong." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3248.

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蕭韻琪. "認識廣告背後的文化價值觀 : 以內容分析探討中國大陸及香港的護膚/化妝品雜誌廣告中表達的「洋化」價值". HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/676.

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Worsley, Rachael Elizabeth. "The effect of goal orientation, model idealisation, and message framing on the effectiveness of cosmetics advertising." Thesis, University of Canterbury. Marketing, 2015. http://hdl.handle.net/10092/10574.

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Women from across the globe purchase and consume cosmetics in order to achieve their appearance goals and it is generally agreed that a consumers’ goal orientation may influence their interpretation of advertising materials and thus the purchase decision-making process. The cosmetics industry promotes their products using almost exclusively images of attractive, young, highly idealised women, and thus has a significant influence on female appearance ideals worldwide. Extensive research connects viewing idealised images to negative outcomes for consumers’ self-concept, however there are mixed r

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Peixoto, Elaine Cristina Andreotti. "A cromaticidade na publicidade de cosméticos femininos nas décadas de 1960 até a atualidade." Pontifícia Universidade Católica de São Paulo, 2015. https://tede2.pucsp.br/handle/handle/4687.

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Made available in DSpace on 2016-04-26T18:14:59Z (GMT). No. of bitstreams: 1 Elaine Cristina Andreotti Peixoto.pdf: 3539216 bytes, checksum: 285e84e9eb7c6c7ff5f7e6d408877d92 (MD5) Previous issue date: 2015-03-16<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>It is known that the " colors and their applications" on advertising are carried out in order to cause in the receiver / consumer reactions that result in consuming the product advertised and arouse passions or dreams. Many studies have been undertaken to analyze the effect of the structure of advertisements and langua

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Marroquin, Alejandra, and Isabelle Nordén. "Varumärket som säljer så mycket mer än smink : En kvalitativ studie om vilka framställningar av kvinnan som går att hitta i de sex mest gillade reklambilderna i CAIA Cosmetics läppstiftskampanj 2019." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96483.

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The purpose of this study was to examine which kind of expressions of the woman that were present in the selected advertising images and how they could affect how women are represented. A qualitative content analysis was conducted. The six most liked CAIA Cosmetics Instagram posts from their lipstick campaign in 2019 were chosen and analysed. The study used a denotative and connotative analysis of the pictures. In conclusion this study showed that the analysed pictures contained a sexualised, objectified, and stereotypic way of portraying women. We found expressions that showed that looks were

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Hermansson, Kenth. "I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer." Doctoral thesis, Stockholms universitet, Ekonomisk-historiska institutionen, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-2.

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A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind. The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). The focus is on the period 1920-1965. In the first part the main lines of the dissertation is drawn. T

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Scro, Paige. "Slogan Word Count and the Effects on Consumer Behavior." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1062865/.

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Slogans can be attributed as a way in which to communicate a brand's message to its key consumer. An effectively established brand amongst targeted consumers can in turn generate profitability and ever further promote the brand. The purpose of this paper was to investigate the effectiveness of advertisements that employ vague or precise cosmetic product brand slogans among both male and female consumers. Ultimately, the end goal of marketing is to make a sale. Additionally, the purpose of this study was to determine whether or not the length of a slogan is an influential factor on the particip

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Velebová, Leona. "Hřešení." Master's thesis, Vysoké učení technické v Brně. Fakulta výtvarných umění, 2020. http://www.nusl.cz/ntk/nusl-432772.

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MyVice speaks about the guilt I feel regarding the amount of beauty products I own. About these Things I collect and I just cannot control how many I buy... About my addiction to the rituals connected to these Things. About the obsession with beauty products within our homes. About the daily beauty rituals of a woman which are meant to produce the final result of appearance that she really was Born Like This... About the advertising connected with beauty industry. About beauty product testing on the internet. About being superficial and the senselessness of it. The final result is made of a vi

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Palacios, Annamaria da Rocha Jatobá. "As marcas na pele, as marcas no texto: sentidos de tempo, juventude e saúde na publicidade de cosméticos em revistas femininas durante a década de 90." Programa de Pós-Graduação em Comunicação e Cultura Contemporâneas, 2004. http://www.repositorio.ufba.br/ri/handle/ri/11292.

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Submitted by Edileide Reis (leyde-landy@hotmail.com) on 2013-05-24T13:40:57Z No. of bitstreams: 3 Annamaria da Rocha Jatobá Palacios Parte 3.pdf: 3132345 bytes, checksum: 582aa71fa423f58936af9a4c6749fcc8 (MD5) Annamaria da Rocha Jatobá Palacios Parte 2.pdf: 2426722 bytes, checksum: 992dc6f146472e7203f9a513e0fbec18 (MD5) Annamaria da Rocha Jatobá Palacios Parte 1.pdf: 1998486 bytes, checksum: 46b1af9894dd42deaa795bba2db7ed3c (MD5)<br>Made available in DSpace on 2013-05-24T13:40:57Z (GMT). No. of bitstreams: 3 Annamaria da Rocha Jatobá Palacios Parte 3.pdf: 3132345 bytes, checksum: 582aa71fa423f

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Liao, Ai-Lun, and 廖艾倫. "Benchmarking the Advertising Efficiency: An Empirical Validation of Cosmetic Advertisings in Taiwan." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/23869990157456291537.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>91<br>In the coming ages of globalization, there are more and more competitive in today’s world. Companies which want to survive in the serious competition and win the market place must pay more attention on their marketing strategy. It is no doubt that advertising plays an even more important role in marketing than ever before. But how does the advertising works? Are they efficient enough as they cost? What are the influential success factors in the advertisings? This study is subject to fill the void of following questions: 1.To verify the key influent

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Hennink-Kaminski, Heidi J. "The content of cosmetic surgery magazine advertisements and consumer interpretations of cosmetic surgery advertising." 2006. http://purl.galileo.usg.edu/uga%5Fetd/hennink-kaminski%5Fheidi%5Fj%5F200612%5Fphd.

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Nelson, Katelyn Christine. "Cosmetic surgery media, marketing and advertising requires more regulation." Thesis, 2010. http://hdl.handle.net/2152/ETD-UT-2010-05-1389.

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The marketing, advertising and mediation of cosmetic surgery in the United States has become a controversial issue. The debate began with the normalization of unrealistic beauty images due to excessive exposure to cosmetic surgery in the media and consumer self-diagnosis. Surgeons use aggressive marketing tactics for preventative procedures and prey on insecurities. Moreover, the proliferation of cosmetic surgery in the media in conjunction with misleading advertising has created an environment where consumers have false and unrealistic expectations and perceptions of cosmetic surgery. This ar

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Wu, En-Tsun, and 吳恩存. "Subtext expression of Japanese advertising ─A Case Study of automobile, drink, cosmetic industries─." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/r7mbfv.

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碩士<br>淡江大學<br>日本語文學系碩士班<br>101<br>Advertisement is Not only lingual factors like catch copy, slogans, narrator and lines but also non-lingual factors like images, layout and illustration of print advertisements and setting, soundtracks and the impression of characters in TV advertisements are included in subtexts. In brief, the subtext of advertisements is characterized by indirectly enhancing the features of products by not directly explaining the specific functions of products. This study focuses on the advertisements in Japan’s automobile, drinks and cosmetics industries which are dif

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CHEN, HSI-YUAN, and 陳璽元. "The Impact of Advertising Recommendation System on Conversion Rates - A Case of Cosmetic Products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/r7h338.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>106<br>New media fortune gradually has naturally come in our whole life, in recent years gradually attracted a lot of advertising budget betting, smart phone popularity, making advertisers on such a communication tool eager. And another Long-awaited called「Digital Signage」, is between the traditional and new media technology products. It attracts customer attention by dynamic performance and triggers the customer's desire to buy, thereby stimulating impulsive real-time buying. Well the past investigation in those thesis focus on digital signage can satisfy consu

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JINGYAN, LU, and 盧京灔. "A Study of the Advertising Effects of Cosmetic Endorser Sex, Nationality,Involvement and Product Personality Fitness." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/39766j.

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碩士<br>輔仁大學<br>大眾傳播學研究所碩士班<br>107<br>The influence of the endorser should not be underestimated, but also is often one of the strategies of the advertising industry, therefore, it is becoming particularly critical to choose the endorser. In the past, the people's stereotype for endorsers was that men endorsed the products used by men, women endorsed female products, for example, the cosmetics is the product used by women, its advertising endorsers should be endorsed by women. However, in the past decade, there has been a phenomenon that male endorsed the female products, and its effect is often

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Chang, Yuhsuan, and 張育瑄. "The Effect of Corporate Image, Advertising Appeal, and Consumer Attribute on Consumer Purchase Intention–Take Cosmetic Brands for Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/jrf753.

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碩士<br>輔仁大學<br>織品服裝學系<br>100<br>Corporate image refers to the community is a subjective enterprise attitude, feelings and impressions. By creating their corporate image to cultivate brand equity and brand image is the key to marketing strategy. According to Loudon and Della (1993), corporate image would strongly influence people's view to the enterprise, thereby affecting the consumer purchase intention generated by the people. Cosmetics brand use various marketing methods to convey their corporate image. Therefore, different cosmetics brands would use different way to shape their products and

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ping, Lin yi, and 林意屏. "The Study of Applying Mind Mapping Creative Process on E-mail Advertising layout and design-Female Cosmetic Product “Mask”." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/10717323121433437426.

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碩士<br>國立臺灣師範大學<br>設計研究所在職進修碩士班<br>92<br>ABSTRACT This study is based on the cosmetic product of mask (LACTOBACILLUS REFRESHING MASK) specific for female . And the auther intends to create and develop the product’s Internet advertisement . The auther applies the methodology of “Mind mappping”after designing and analying，On the conceptual development of designing of this product’s advertising. The author concludes：一.Apporpriate layout and management will help for advertisement to catch，as well as attract consumers’ eyes. The designer need to pay atte

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Lin, Ying-Hsuan, and 林映萱. "The Study on Attractiveness Factors of Cosmetics Advertising." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/n8q2jq.

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碩士<br>國立臺中科技大學<br>商業設計系碩士班<br>107<br>This study is aimed at the top seven most beautiful cosmetic brands in the world''s top 20 cosmetic brands - L''Oréal, Lancome, Estée Lauder, Dior, Chanel, Maybelline, and Shiseido from 2013 to 2018. Through the content analysis method to analyze advertising strategies and appeals, and use KJ method and questionnaire survey method to explore the advertising charm in cosmetics advertising, and organize 32 cosmetic advertising attractiveness factors into "people and roles", "products and packaging", "pictures" With regard to the fascinatio

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Theimerová, Stanislava. "Analýza klasifikace řečových aktů a konverzačních implikatur zdvořilosti na příkladu kosmetické reklamy." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-354004.

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In this thesis we deal with pragmatic aspects of language, specifically studying the classification of speech acts and conversational implicature. The theoretical part is concerned with the work of J. L. Austin, J. R. Searle and M. Grepl with an emphasis on differences in the classification of illocutionary acts. Then we deal with the maxim of politeness and pleasantries types according to P. Brown and S. C. Lewinson. In the practical part using analysis of advertising headlines and slogans we are trying to demonstrate the functionality of the classification of speech acts by individual author

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Pan, Cheng-How, and 潘正皓. "The Analysis and Techniques of Online Advertising in Cosmetics Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/34539785783751726337.

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碩士<br>國立臺灣大學<br>商學研究所<br>103<br>Found in 2010, Zephyrine has reached a milestone of 100 millions annual revenue in year 2014. The secret behind its high business growth is through the well-managed of CPC (cost per click) online advertising and the recruiting of influential bloggers. With the promising future ahead, however, Zephyrine is facing the transition of Internet industry that could possibly turn its legacy into ash.Therefore, the company is seeking a way to overcome this challenge by adjusting the strategy, analyzing the cost-and-benefit, selecting suitable advertising channels, and ma

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林怡伸. "The Relationships among Advertising Endorser, Brand Personality, and Advertising Effectiveness: Take the Cosmetics Brand as an Example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/83hf26.

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碩士<br>逢甲大學<br>企業管理學系<br>102<br>Due to fierce market competition, consumers face the numerous advertising nowadays. How to attract consumer’s attention and choose advertising endorser are important topics in advertising marketing. In recent years, the domestic advertising industry may be found an interesting phenomenon, many cosmetic brands choose male endorsers as the brand&;#39;s product endorsement, female endorser is not the exclusive cosmetics brand endorser. Brand personality is just like a human personality which represents the personality traits associated with the brand. The dimensions

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Лозицька, Ольга Анатоліївна. "Відтворення англомовної реклами косметичних засобів в українському перекладі". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/2973.

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Лозицька О. А. Відтворення англомовної реклами косметичних засобів в українському перекладі : кваліфікаційна робота магістра спеціальності 035 "Філологія / наук. керівник О. Л. Клименко. Запоріжжя : ЗНУ, 2020. 96 с.<br>UA : Дипломна робота: 96 сторінок, 2 розділи, 1 рисунок, 2 таблиці, 89 джерел. Об'єктом дослідження є англомовні рекламні тексти косметичних засобів. Предметом дослідження є способи відтворення англомовної реклами косметичних засобів українською мовою. Мета дослідження – виявити особливості перекладу рекламних текстів косметичних засобів з англійської мови на українську. Розглян

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Cheng, Sheng-Chieh, and 鄭聖潔. "The Influence of Brand Image and Advertising Spokesperson on Female Consumers Purchasing Cosmetics." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/00841917100089018525.

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碩士<br>樹德科技大學<br>經營管理研究所<br>94<br>The advertisement was an important tool which used to communicate in marketing. The advertisement with endorsers was the common type of advertising, and advertising spokesman was the most important position of them. When consumers face a large number of various advertisements, consumers had not recognized the products through the rational decision, when the most consumers were making purchase decision, they judged the basis on brand which they liked it or not. In the research adopted the questionnaire investigation, sample main target were the women consumers o

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CHANG, SHU-HUEI, and 張淑惠. "A Benchmarking Management Study for Television Cosmetics Advertising-An Application of Data Envelopment Analysis." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/86dat6.

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碩士<br>崑山科技大學<br>企業管理研究所<br>104<br>Nowadays, the competition of cosmetic market has become more and more servers. Although consumer can get product messages from different marketing channels, cosmetic advertisings through television is one of the most popular ways to transfer messages. This study aims to identify the efficiency television cosmetic advertisings through benchmarking. Specifically, this study trice to select advertising content, brand image, endorser attractiveness as the input factors, while brand attitude, brand affect, advertising memory, advertising attitude and purchase inten

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WU, YI-PIN, and 吳怡頻. "The Advertising and Brand of Country-of-Origin of Cosmetics and Skincare Productson Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/79125745210432663287.

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碩士<br>輔仁大學<br>金融與國際企業學系金融碩士在職專班<br>104<br>In the globalization era and the high economic growth, people's income and enhance the pursuit of a better quality of life, people are buying items no longer confined to daily necessities, luxuries of life become a high demand on the market, of which it is a cosmetic industry. Cosmetic products in the global market from 2010 to 2011 and continued to grow to more than $ 380 billion, in particular the development of the Asian cosmetics market very quickly, significant growth especially through the Internet network marketing sales. As technology advances,

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Lin, Cheng-Yi, and 林政億. "A Study of Cosmetics Advertising Appealing on AdvertisingEffectiveness – The Moderation Effects ofGender Perception and Giveaway Types." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/63871785655097787728.

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碩士<br>輔仁大學<br>織品服裝學系<br>94<br>This study attempts to assess the impact of the relationship between different advertising appealing and advertising effect from the consumers, and the impact of the effects from gender perception and giveaway types as additional moderate variables. The empirical study was designed of an experimental nature, by creating stimulation from advertisement of cosmetic products. In total, questionnaires were sent to 450 people for survey and 395 responses were valid data. The results indicate as the following: 1. Different advertising appealing has significant differ

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Lowe, Madeleine. "The use of science jargon in advertisements for anti-wrinkle skin creams." Thesis, 2000. http://hdl.handle.net/1885/147175.

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Chang, Chih-Hsiang, and 張志詳. "Effects of Mental Simulation, Advertising Appeal, and Product Type on Consumer Behavior—A Case Study of Cosmetics." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5u4h97.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>105<br>The study mainly explores the effect of mental simulation on consumer behavior, incorporated with two moderators: product type and advertising appeal. With the manipulation of different mental simulation, product type and advertising appeal, we conduct an experiment which is a 2(mental simulation: process simulation vs. outcome simulation)X2(product type: search goods vs. experience goods)X2(advertising appeal: rational appeal vs. emotional appeal) factorial design. With the eight conditions, the participants’ intention and behavior are assessed. Results

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WU, FANG-HSUAN, and 吳芳軒. "The Effects of the Endorser Types and Advertising Appeals on Customer Engagement: A Study of Cosmetics Facebook Fan Pages." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/zs8jt6.

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碩士<br>東吳大學<br>企業管理學系<br>104<br>Previous study in customer engagement on Facebook fans page only show analysis of the post content comprehensively, few past studies have explored how the introduce product post affect customer engagement. Thus, this study focused on the introduction of product post on the Facebook fans pages, and investigate how different types of endorser affect customer engagement, and the moderating effects of endorser types on the rational, emotional appeal and customer engagement in the post content of product introduction on Facebook fans pages. 　　This study investigates 1

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Pan, Yie-Jay, and 潘儀潔. "Exploring the impact of product promotion and advertising on female consumer purchase intentions ─ An example of open-frame cosmetics." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y238k9.

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碩士<br>國立東華大學<br>國際企業學系<br>106<br>Customer perceived value is the most important core value of purchase intentions, and the most direct way to stimulate consumer willingness to buy is through the way of merchandis-ing and advertising. With the advent of the information explosion consumer perceived vaue will produce different purchase will be different, some people buy cosmetics is to work needs, some people are to enhance self-confidence, some people think makeup is polite, but also some people want to make yourself look better and buy cosmetics, but no matter what the reasons for the purchase

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LIU, FEN-CHI, and 劉芳綺. "The Influence of Facebook Live Broadcaster’s Image and Advertising Effect on Consumer's Purchase Intention-A Case Study of Cosmetics." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/yv3z28.

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碩士<br>康寧大學<br>企業管理研究所<br>107<br>Love of beauty is the natural instincts of people, especially taking good care of face. As Facebook is becoming more and more popular, this research is to study consumer buying intention effected by Facebook live broadcast celebrity's image and advertising effect. Questionnaire survey is used in this research and verified by using SPSS 21.0 statistics software to access the consumer’s cosmetics buying behavior thru Facebook live broadcast. The main results of this study are as follows: 1. Consumer’s background is a significant variable of Facebook live broadcast

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Onwipha, Wongchaisuvech, and 翁嘉玲. "Effects of Media Advertising on Purchasing Intention for Thai Female Consumers of Foreign Cosmetics Products.(Brand Loyalty is a Moderator)." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/74329118048775442125.

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碩士<br>銘傳大學<br>社會與安全管理學系國際事務與安全管理碩士班<br>103<br>A famous brand name and persuasive messages are presented with the aid of visual effects including social media, outdoor and TV commercial becomes an effective tool for influencing consumers’ decisions on buying the products. However the influence of these media is still debating. Thus a study of this area will be gain benefit to stakeholders. The purpose of this study is to examine the effects of the media exposure toward the brand loyalty of foreign cosmetics products within Thai female consumers who are living in Bangkok Metropolitan area, inclu

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CHIANG, YI-YANG, and 蔣宜洋. "The Effect of Customers\' Social Media Engagement and Perceived Value on Green Cosmetics\' Purchase Intention—Green Advertising Appeals as a Moderator." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/he237k.

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碩士<br>國立臺北商業大學<br>國際商務系研究所<br>107<br>The purpose of this study is to explore the effects of customers’ social media engagement and perceived value on mid to high-end green cosmetics’ purchase intention, and also examines whether green advertising appeals moderate the relationship between social media engagement and perceived value, as well as perceived value and purchase intention. The samples of 238 cosmetics consumers from Taiwan had been taken through an online survey, of which 215 samples were valid, and the return rate was 90.3%. The research results show that：(1) customers' social media

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