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Journal articles on the topic 'Cosmetic advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

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1

Flower, Christopher. "Cosmetic advertising." New Scientist 198, no. 2659 (2008): 22–23. http://dx.doi.org/10.1016/s0262-4079(08)61413-x.

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2

Son, Ho-Eun. "Effects of Cosmetic Advertising Image Recognition and Advertising Credibility on Purchasing Action of Cosmetic Products." Journal of the Korean Society of Cosmetology 30, no. 3 (2024): 636–47. http://dx.doi.org/10.52660/jksc.2024.30.3.636.

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Investigating how advertising-related factors affect cosmetic purchasing action may be necessary for the cosmetics industry or consumers. Therefore, this study targeted women who have purchased or used cosmetic products. The following results were obtained as a result of analyzing 388 copies collected through a survey conducted from March 11 to March 15, 2024. The survey results show that the medium having the greatest influence on purchasing cosmetic products is social media, and the biggest influencing factor for direct purchases is an advertisement emphasizing the efficacy of the product. T

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Ms., G. Nirmala, and N. Panchanatham Dr. "Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry." International Journal of Trend in Scientific Research and Development 3, no. 5 (2019): 73–78. https://doi.org/10.5281/zenodo.3589615.

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Television advertising helps individual consumers to evaluate different cosmetic products available in the market and to select the best one which fulfils their expectation. The purpose of this study is to find the extent to which women consumers grab information from television advertising. Women take final decision related to acquiring a product and encourage others to accept the decision in their family. Television advertising is one of the best tools in the hands of the marketer, to make the consumer acquire the product. Even though a lot of money is wasted or invested in a television adve

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Arbak, Salwani, Rabiul Islam, and Harun Al Rasyid. "RELATIONSHIP BETWEEN ADVERTISEMENT AND PURCHASE INTENTION ON HALAL COSMETIC PRODUCTS IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 3 (2019): 683–94. http://dx.doi.org/10.18510/hssr.2019.7399.

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Purpose of the Study: The aim of this paper is to examine the relation between Muslim women customer offense caused due to Islamic advertising of halal cosmetic products in Malaysia. Methodology: The violation of Islamic ethics on the advertisement of halal cosmetic products and purchase intention was examined through a survey that included 110 Muslim women respondents in Malaysia who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. The current study confirms that irrespective of their religion, wome

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Rinaldi, Marelita. "Analisis Pengaruh Celebrity Trust terhadap Konstruk Kredibilitas dan Ekuitas Merek Kosmetik Lokal Indonesia." Reslaj : Religion Education Social Laa Roiba Journal 6, no. 3 (2023): 1554–66. http://dx.doi.org/10.47467/reslaj.v6i3.5598.

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The rapid development in the cosmetics industry in Indonesia has triggered competition between companies. The marketing strategy using celebrity endorsements is one of the strategies often used by cosmetic companies. Supported by the Korean wave phenomenon in Indonesia, several local cosmetic industry companies have started using celebrity endorsements with South Korean celebrities. This study aims to determine the effect of celebrity trust on advertising credibility, brand credibility, and brand equity in local cosmetic companies that endorse celebrities with South Korean celebrities. The dat

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Ashikali, Eleni-Marina, Helga Dittmar, and Susan Ayers. "The Impact of Cosmetic Surgery Advertising on Swiss Women’s Body Image and Attitudes Toward Cosmetic Surgery." Swiss Journal of Psychology 76, no. 1 (2017): 13–21. http://dx.doi.org/10.1024/1421-0185/a000187.

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Abstract. International concern has been expressed about advertising for cosmetic surgery (British Association of Aesthetic Plastic Surgeons [BAAPS], 2005, 2008 ). A recent study showed that exposure to such advertising resulted in a more negative body image and attitudes toward surgery among women living in the UK ( Ashikali, Dittmar, & Ayers, 2015 ). This study investigates the impact of cosmetic surgery advertising on women living in Switzerland, a country with relatively little advertising for cosmetic surgery. A group of 145 women (mean age 23.07) were exposed to advertising for cosme

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Arbak, Salwani, Rabiul Islam, and Harun Al Rasyid. "INFLUENCE OF ISLAMIC ADVERTISING: ETHIC VIOLATION ON CUSTOMER PURCHASE INTENTION OF HALAL COSMETIC PRODUCTS IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 3 (2019): 671–82. http://dx.doi.org/10.18510/hssr.2019.7398.

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Purpose of the study: This paper examines the relation between Muslim women customer offense due to Islamic advertising ethics violation and purchase intention of halal cosmetic products in Malaysia. Methodology: The relation between Muslim women customer offense due to Islamic advertising ethics violation of halal cosmetic products and purchase intention in Malaysia was examined through a survey that included 110 Muslim women respondents in Malaysia, who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunn

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Khotimah, Khusnul, and Miftakhul Khasanah. "Determinants of Decisions To Purchase Halal Cosmetics In Indonesia." JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 10, no. 1 (2025): 177–97. https://doi.org/10.29407/nusamba.v10i1.22301.

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Research aim: This research aims to determine the influence of halal awareness, halal brand image, television advertising, and brand ambassadors on purchasing decisions for Wardah cosmetics in Indonesia. Method: The research method uses a quantitative approach. The study population consisted of 200 Muslim women, consumers of Wardah cosmetic products in Indonesia. The research sample consisted of 200 respondents. The research sampling technique used was purposive sampling. Research data were analyzed using path analysis using SmartPLS version 3.3. Research Finding: The findings show that televi

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Efremova, Vladislava, and Anna Smirnova. "Cosmetic Products in German-Language Online Advertising: Naming Methods and Patterns." Virtual Communication and Social Networks 2024, no. 1 (2024): 77–83. http://dx.doi.org/10.21603/2782-4799-2024-3-1-77-83.

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Advertising is constantly developing as it attempts to keep pace with the ever-changing reality. German producers of cosmetics advertise their brands in German-language online magazines, and these ads often reflect the current changes at the language level. The authors identified and described the current naming methods and patterns in online advertising of German cosmetic brands. The naming strategies followed the rapid global changes and adapted to the constantly emerging new cosmetic products. The most recent nominations proved to be structurally and semantically diverse. Along with the typ

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Mystsivska, Olesia, and Lesia Kotsiuk. "LINGUISTIC DIMENSION OF ADVERTISING TEXTS OF CARE COSMETIC." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ Fìlologìčna 1, no. 18(86) (2023): 37–43. https://doi.org/10.25264/2519-2558-2023-18(86)-37-43.

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The study examines the concepts of “advertising” and “advertising text” in general. It overviews scientific works devoted to the linguistic aspects of advertising care cosmetics. According to the results of the analysis of the advertising texts of cosmetic products from the British websites Space NK, Cult Beauty and Lookfantastic, the structure of the advertising text of cosmetic products was distinguished, and the names of cosmetic products analysed from the perspective of their construction, as well as from the point of view of the functioning of lexical and stylistic devices in them. The mo

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Aprinica, Ni Putu Isha. "Discourse Analysis of Cosmetic Maybelline Advertising." J-Lalite: Journal of English Studies 2, no. 2 (2021): 60. http://dx.doi.org/10.20884/1.jes.2021.2.2.4983.

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The writing of words in print media advertisements is certainly influenced by the elements and structures of its own discourse. This study analyzes the elements and structures of cosmetic advertising discourse used by cosmetic manufacturers in promoting their products. The research approach used in this research is qualitative research by taking samples from Maybelline cosmetic advertisements contained in Seventeen Magazine 2012. Based on the analysis of elements and structures contained in Maybelline cosmetic advertisements, the elements used in the discourse of cosmetic advertisements are ve

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Hari Adi, Pramono. "ANTECENDENTS OF CONSUMERS PERCEPTION AND ITS INFLUENCE TOWARDS PURCHASE INTENTION ON COSMETICS PRODUCT." EKUITAS (Jurnal Ekonomi dan Keuangan) 19, no. 4 (2017): 480. http://dx.doi.org/10.24034/j25485024.y2015.v19.i4.2000.

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The aim of this research is to analyze the effects of celebrity endorsement on consumer perception and purchase intention of cosmetic product. The populations in this study were cosmetic users in Purwokerto region. By employing cluster sampling, 120 females who have ever watched cosmetic advertisement were chosen as the sample. The variables of this research were analyzed by using Structural Equation Modeling (SEM). From the analysis results, it was revealed that Trustworthiness had no effect on consumer perception whilePhysical attractiveness and Expertise had positive effect on consumer perc

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Adi, Pramono Hari. "ANTECENDENTS OF CONSUMERS PERCEPTION AND ITS INFLUENCE TOWARDS PURCHASE INTENTION ON COSMETICS PRODUCT." EKUITAS (Jurnal Ekonomi dan Keuangan) 19, no. 4 (2018): 480–94. http://dx.doi.org/10.24034/j25485024.y2015.v19.i4.74.

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The aim of this research is to analyze the effects of celebrity endorsement on consumer perception and purchase intention of cosmetic product. The populations in this study were cosmetic users in Purwokerto region. By employing cluster sampling, 120 females who have ever watched cosmetic advertisement were chosen as the sample. The variables of this research were analyzed by using Structural Equation Modeling (SEM). From the analysis results, it was revealed that Trustworthiness had no effect on consumer perception whilePhysical attractiveness and Expertise had positive effect on consumer perc

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Chinwe, Innocentia Ahumaraeze, and Chukwu Prof. Ephraim. "PRAGMATIC ACTS IN TARA COSMETICS ADVERTISEMENTS." International Journal of Social Science and Humanities Research 11, no. 2 (2023): 87–100. https://doi.org/10.5281/zenodo.7855027.

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<strong>Abstract:</strong> Language is humanity’s valuable asset and has continued to lend itself to various communicational functions in all humanity’s quests, encounters and spheres. Advertising, a thriving subset of communication, has constantly evolved alongside humanity and human enterprise and has continued to thrive on the wings of language, which come in handy in performing actual societal functions subsumed in acts. It is against this backdrop that this paper examines the pragmatic dimensions of advertising discourses. Its focus is on the pragmatic acts performed by cosmet

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15

Keawsuwan, Chatuwit, Benjamaporn Ruechai, and Pantipa Chanpeng. "The strategies of using Chinese language in cosmetic advertising through the Taobao online marketplace." Forum for Linguistic Studies 6, no. 2 (2024): 1168. http://dx.doi.org/10.59400/fls.v6i2.1168.

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This study aimed to 1) analyze the information structure of texts concerning facial beauty in Chinese cosmetics advertisements, and 2) examine linguistic strategies employed within the advertisements. Language strategies in 150 Chinese cosmetic product advertisements from Taobao were analyzed, employing critical discourse analysis concepts as proposed by Norman Fairclough and Teun Adrianus van Dijk. By exploring the advertising language, the study offered valuable insights into the persuasive techniques used in the cosmetics industry. It categorized the strategies into semantic and discourse-p

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Fuad, Nurwahida, Abdul Manaf Bohari, Shamshul Anaz Kassim, and Zulaiha Ahmad. "FACTORS INFLUENCE CUSTOMER AWARENESS OF HALAL COSMETIC PRODUCTS." Advanced International Journal of Business, Entrepreneurship and SMEs 5, no. 16 (2023): 35–46. http://dx.doi.org/10.35631/aijbes.516004.

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The halal beauty industry is currently expanding. The levels of consumer awareness regarding the components used in skincare and cosmetics products have significantly increased. In Malaysia, halal cosmetic products are rapidly gaining popularity among consumers and business stakeholders despite the abundance of other commercial goods available today. The demand and supply in the local cosmetic sector are being significantly reshaped by the growing degree of education and knowledge regarding halal products. Unfortunately, there has not been much research done on halal cosmetics. Therefore, the

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17

Agustiawati, Najya, Moh Mukhsin, and Muhammad Abduh. "PENGARUH IKLAN PRODUK, KUALITAS PRODUK, DAN SERTIFIKASI HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAKE OVER (STUDI KASUS KONSUMEN TOKO DAN+DAN WIDYA ASRI SERANG)." At-Tawazun, Jurnal Ekonomi Syariah 13, no. 01 (2025): 18–28. https://doi.org/10.55799/tawazun.v13i01.676.

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This study aims to determine the influence of advertising, product quality, and halal certification on cosmetic consumer purchase decisions. This study used a Likert scale measuring tool, using IBM SPSS Statistics 30 software. The results of regression measurement found that advertising, product quality and halal certification contributed 69.3% to cosmetic purchase decisions. The results of the study partially (t-test) stated that the advertising variable had a tcount>ttable (16,617>1,991) and a significant value smaller than the probability value (0.000 < 0.05), this means that the a

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18

Lv, Meizheng. "Cosmetic Industry Insights and Marketing Strategy Analysis of LOreal in China." Advances in Economics, Management and Political Sciences 7, no. 1 (2023): 57–64. http://dx.doi.org/10.54254/2754-1169/7/20230210.

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With the expansion of China cosmetic market, many cosmetic groups are engaging in expend their market share. However, the development of cosmetics led to diversified consumers needs. Some of customers want to get more skincare products for sensitive skin meanwhile the others care about makeup products' characteristics. Various demands have led to the constant updating of the development strategies of the cosmetic groups. Through reading the literature and research reports on Chinese cosmetics in recent years, it is found that the Chinese cosmetics market is oligopolistic and LOreal is the bigg

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19

Hartono, Dang Arif, Stefanus Angga Badara Prima, and Wisnu Sakti Dewobroto. "A Multimodal Critical Discourse Analysis of Garnier Green Beauty Advertisement." International Journal of English and Applied Linguistics (IJEAL) 2, no. 2 (2022): 301–12. http://dx.doi.org/10.47709/ijeal.v2i2.1654.

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This study investigates how a multinational cosmetic company uses its advertising to promote green cosmetics in Indonesia. Using Multimodal Critical Discourse Analysis (MCDA), the study analyzes how Garnier utilized linguistics features and discourse strategies and positioned their customers in the Garnier Green Beauty advertisement. The analysis revealed that Garnier employed some linguistic features (e.g., positive adjectives, pronouns, repetitions, etc.) and scientific-sounding words as a discourse strategy in the advertisement. It was also found that Garnier made a deliberate marketing dec

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Agazade, Meleyke Chingiz. "Linguistic analysis of French slogans in the advertising of perfumes and cosmetics." Scientific Bulletin 2 (2021): 32–37. http://dx.doi.org/10.54414/ulqg3947.

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The article analyzes slogans in French advertising texts. The analysis allows us to conclude that the slogan is the heading of a specific advertising message, it attracts attention of a specific target audience and highlights the benefits of a product or a company. Advertising slogans related to the field of cosmetics and perfumery often include such linguistic techniques as the use of verbs in non-personal and imperative mood, include a lot of stylistic techniques such as repetition, ellipsis, interrogative sentences and contrasts. It was also concluded that the compilers of advertising sloga

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Betty, Mae B. Luceña, M. Montejo Jayzel, Luz C. Nacario Angela, et al. "Prospect towards online advertising of cosmetics in Naga City." GPH-International Journal of Business Management 7, no. 12 (2024): 30–67. https://doi.org/10.5281/zenodo.14548973.

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The rapid growth of the internet and digital marketing has transformed advertising, allowing businesses, organizations, and individuals to reach their target audiences in the digital space. This study examines customer perceptions of online advertising, the challenges faced by cosmetic business owners, the most commonly used platforms, and the factors influencing consumer trust and purchasing decisions. Utilizing a mixed-methods approach, the research gathers quantitative data from 120 cosmetic customers through online surveys and qualitative insights from face-to-face interviews with 30 local

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Aditria, Nanda, and Rissa San Rizqiya. "A SPEECH ACT ANALYSIS OF WRITTEN ADVERTISEMENT OF COSMETIC BRAND IN INDONESIA." PROJECT (Professional Journal of English Education) 4, no. 4 (2021): 560. http://dx.doi.org/10.22460/project.v4i4.p560-567.

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Advertising is a tool for creating communication and can promote goods or other products to everyone or what customers call using binding language. Every language uses good language to attract customers. The main purpose of advertising is the point of view to promote and promise an item.This study used qualitative research from several cosmetic advertisements. This ad uses 16 types of speech acts, and out of 16 types of speech acts, only 10 brands are taken from cosmetic advertisements to attract or invite products to buy. And advertising results from 10 cosmetic brands in Indonesia only got 7

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Tobing, Fitriani, Raja Fajrillah, Amanda, and Melany. "Analysis of Factors Affecting the Intention to Buy Halal Cosmetics." Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan 6, no. 1 (2024): 10. https://doi.org/10.53697/emak.v6i1.2017.

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The halal lifestyle trend is rapidly growing around the world. With the increasing number of Muslims population, the demand for halal products is also increasing. This study aiming to analyze the factors that influence consumer purchase intention towards halal cosmetic products. The factors used are product knowledge, religiosity, and Islamic advertising ethics. This research was conducted at the State Islamic University of North Sumatra by distributing questionnaires to 90 students. The data were processed using descriptive analysis and Structural Equation Modeling (SEM) with the Partial Leas

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Angela Callista Leonardi and Alfonsius Alfonsius. "The Influence of Advertising, Brand Image, and Product Quality on Purchase Decisions of Skincare Beauty Products in Medan." Business and Entrepreneurial Review 24, no. 1 (2024): 75–88. http://dx.doi.org/10.25105/v24i1.20661.

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As time goes by, cosmetics have become one of the most important needs of women. In everyday life, women cannot be separated from cosmetics from morning to night, both face and body. In this current era, beauty products are increasingly diverse, and competition in the body care and cosmetics industry is fierce. At the same time, beauty and cosmetic products have undergone many changes, with various innovations that meet consumer needs and desires. This research aims to evaluate the influence of advertising, brand image, and product quality on purchasing decisions for skincare beauty products.

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Somadi, Tadjuddin Maknun, Ikhwan M. Said, and Munira Hasjim. "Representament and Object (RO) Marking Iconicity Relationship in Wardah Cosmetics Commercial TV Advertising." Theory and Practice in Language Studies 12, no. 1 (2022): 193–202. http://dx.doi.org/10.17507/tpls.1201.24.

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This study aims to examine the relationship between representament and object iconicity in Wardah's cosmetic commercial television commercials, which include shampoo, BB cream, mascara, lipstick, and social activities. Wardah cosmetic commercial television commercials attempt to construct consumers using the concept of “Beauty from the heart”. Meanwhile, the beauty of cosmetic users is always visible physically. Thus, it cannot be proven to be real beauty from the heart when someone uses cosmetics. This study uses a qualitative descriptive method to analyze data in the form of verbal and nonve

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Bai, Zhihong. "The Characteristics of Language in Cosmetic Advertisements." Theory and Practice in Language Studies 8, no. 7 (2018): 841. http://dx.doi.org/10.17507/tpls.0807.16.

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Advertising plays a vital role in the development of society and economy. Its function can not be underestimated. Advertising language is a special applying language when it compares with others like literary and technological languages. It has become an indispensable part of daily life because of its particular characteristics. It makes a brief introduction into the definition, function of advertising at first in this paper. Then, it mainly summarizes and analyzes the linguistics characteristics of cosmetic advertisements at lexical, rhetorical levels and sentence structure. Through the analy

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Mishra, Lopamudra, and Balak Das Kurmi. "Cosmetics regulations and standardization guidelines." Pharmaspire 15, no. 03 (2023): 137–50. http://dx.doi.org/10.56933/pharmaspire.2023.15124.

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Cosmetics are products used for enhancing or maintaining the appearance of the human body. They include skincare, haircare, fragrances, and personal hygiene products. While cosmetics can provide various benefits, they may also pose risks to consumers’ health and safety. As a result, many countries have established regulatory bodies to ensure the safety and efficacy of cosmetic products. Regulatory bodies are responsible for setting and enforcing standards for cosmetic products to protect consumers from potential harm. They evaluate the safety and effectiveness of ingredients used in cosmetics

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Taber, Sally. "Misleading or misinformed? Investigations into irresponsible advertising." Journal of Aesthetic Nursing 8, no. 8 (2019): 398–99. http://dx.doi.org/10.12968/joan.2019.8.8.398.

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Recently, three companies were investigated by the Advertising Standards Authority after the Joint Council for Cosmetic Practitioners expressed concerns over advertising malpractice. Sally Taber explores how training companies can ensure truthful and responsible advertising

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Park, Eun-Hee, and In-Hee Lee. "The Effect of Conscious Cosmetics Selection Attributes of Generation Z on Perceived Value and Eco-friendly Consumption Efficacy." Journal of the Korean Society of Cosmetology 29, no. 4 (2023): 1006–15. http://dx.doi.org/10.52660/jksc.2023.29.4.1006.

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The purpose of this research is to point out that problems such as abnormal weather and global warming are caused by environmental pollution caused by human activities due to recent changes in ecosystems and environments around the world. In this study, we studied the impact of Gen Z consumers' conscious cosmetic selection attributes on perceived value and eco-friendly consumption efficiency. This survey was conducted by a group of 297 conscious cosmetics consumers as part of the post-purchase experience from March 2-31, 2023. Gen Z conscious cosmetic choice attributes had a statistically sign

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Barbosa, Sílvia, and Mariana Silva Ninitas. "O milagre da juventude: uma análise linguística de exemplares de discurso publicitário da indústria antienvelhecimento." Revista da Associação Portuguesa de Linguística, no. 8 (October 16, 2021): 26–39. http://dx.doi.org/10.26334/2183-9077/rapln8ano2021a3.

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In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a set of texts in European Portuguese on the theme of “aging”. From a perspective of Lexical-Semantic analysis with contributions of the Discourse Analysis Pragmatics we tried to identify lingu

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Putri, Nurullia Annisa, and Fajar Junaedi. "Representation of Women's Beauty identity in Rare Beauty Cosmetics advertising videos - only at Sephora on Youtube." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 28. http://dx.doi.org/10.12928/sylection.v3i1.13919.

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This research is about representing women's beauty identity in Rare Beauty - Only at Sephora cosmetic advertising videos on YouTube. The background to this research is that the Rare Beauty - Only at Sephora cosmetic advertising video on YouTube strongly represents women's beauty identity. This ad emphasizes diversity, inclusion and mental health, reflecting the Rare Beauty brand's commitment to changing society's view of beauty. Through this video, Rare Beauty promotes self-care and self-acceptance. Not only are they changing women's perceptions of beauty, but they are also raising new standar

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Batubara, Ariyandi, and Filyadi Gusti Zamzami. "Ekonomi Politik Pada Iklan Wardah Di Televisi." Journal of Religion and Film 2, no. 2 (2023): 326–39. http://dx.doi.org/10.30631/jrf.v2i2.27.

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Wardah is one type of cosmetics in Indonesia. Since the initial launch of this cosmetic product, it has been labeled with a religious entity. However, Wardah advertising always adapts to consumer needs. The reason is that competition between industrial companies requires them to always be adaptive and innovative in producing products, including how to convey them to consumers. Wardah advertising always follows market needs, which can be seen from the actors used and used as Wardah brand ambassadors. Starting from Norman Fairclough's perspective, Wardah's advertisement is very pragmatic. Wardah

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Cindyviera Zuriel Questania, Khoyimatus Sa’adha, Shuhaima, Reval Furqon Nugraha, and Yaumul Rahmi. "Efektivitas Green Advertising terhadap Purchase Intention pada Green Cosmetic Product." Flourishing Journal 4, no. 8 (2024): 367–74. http://dx.doi.org/10.17977/um070v4i82024p367-374.

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Today, the need for skin care and make-up is a concern for women. Therefore, marketers in the cosmetics industry are using different ways to attract buyers, one of which is the technique of green advertising. This study was conducted to determine whether green advertising influences purchase intention for Love Beauty and Planet products. This research is an experimental study with a two-group design. In this study, the experimental group was exposed to green advertising while the control group was not exposed to green advertising. The results of the assumption test showed that the data were no

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Pratiwi, Mita Adi, and Ihwan Susila. "Analysis of Attitudes and Purchases of Female Consumers towards Green Marketing Related to the Cosmetics Industry in Indonesia." Ekonomi Bisnis 29, no. 3 (2024): 121. https://doi.org/10.17977/um042v29i3p121-133.

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The competition between companies extends beyond vying for consumers to include the development of innovations that are beneficial to the environment. Consumers are becoming increasingly discerning in their product choices. This study investigates the impact of female consumers' attitudes on their purchasing behavior towards environmentally friendly cosmetics in Indonesia. Green knowledge, green advertising, and green brand image are critical factors that can enhance company performance. Therefore, this study is essential for identifying the impact of green knowledge, green advertising, and gr

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Riska, Alvira, Ruly Adha, and Dedy Suheri. "A SEMIOTIC ANALYSIS IN WARDAH COSMETIC ADVERTISEMENT STRATEGY." Lingua 20, no. 2 (2024): 209–25. https://doi.org/10.34005/lingua.v20i2.4129.

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Wardah Cosmetics, a leading halal cosmetics brand in Indonesia, has captivated audiences through its advertisements that extend beyond product promotion to convey a complex network of meanings and symbols. This study delves into the semiotic usage of color within Wardah's advertisements, exploring how color choices contribute to brand identity, resonate with Muslim consumers, and reflect Islamic values. Employing a descriptive qualitative approach, this study analyzes a selected Wardah advertisement using Barthes' semiotic theory. The advertisement is examined to identify prominent visual symb

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Lee, Bomi, and Michelle Childs. "Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin." International Journal of Marketing Studies 13, no. 2 (2021): 12. http://dx.doi.org/10.5539/ijms.v13n2p12.

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Cosmetic brands typically seek growth opportunities and advertising in the international market. The objectives of this study are to test the differences in consumers&rsquo; trust responses based on advertising factors, the moderating role of ad appeal in this relationship, and the subsequent impact on consumers&rsquo; purchase behavior. Results show that Asian models are considered more trustworthy than Caucasian models in cosmetic advertisements; however, a US brand is considered more trustworthy when compared with an Asian brand. The impact of model ethnicity and brand origin on adv

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Sasongko, Gracelda Asprila, and Harini Abrilia Setyawati. "Pengaruh Brand Ambassador, Daya Tarik Iklan, dan Product Packaging Terhadap Keputusan Pembelian Produk Kosmetik Wardah Exclusive Matte Lip Cream." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 4, no. 4 (2022): 488–501. http://dx.doi.org/10.32639/jimmba.v4i4.135.

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The purpose of this study was to determine the effect of Brand Ambassador, Advertising Attractiveness and Product Packaging on Purchase Decisionns on Wardah Exclusive Matte Lip Cream cosmetic products (Study on Communities in Kebumen Regency). Data was collected using a questionnaire, using a Likert scale 4. This study took 100 respondents. The method used is purposive sampling. The data analysis technique in this research uses Validity Test, Reliability Test, Classical Assumption Test (Multicollinearity Test, Heteroscedasticity Test and Normality Test), Multiple Linear Regression Test, and Hy

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Khofifah, Siti, and Agus Supriyanto. "Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement Dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal." Jurnal Manajemen dan Penelitian Akuntansi 15, no. 1 (2022): 1–13. http://dx.doi.org/10.58431/jumpa.v15i1.187.

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Consuming halal food is obligatory for every Muslim. Not only food and drinks are required but also cosmetics. Every country, especially one with a Muslim population, is expected to ensure that the goods to be used are halal-certified. The purpose of implementing a halal certificate is to provide clarity on its halal status, which can then convince consumers to buy it. The purpose of this study is to examine and analyze the effect of halal labeling, brand image, online customer reviews, celebrity endorsements and perceived advertising value on the decision to purchase halal-certified cosmetic

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Yeo, Bee Li, and Rozita Naina Mohamed. "Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products." GATR Journal of Management and Marketing Review 1, no. 1 (2016): 15–23. http://dx.doi.org/10.35609/jmmr.2016.1.1(3).

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Objective - Retailers today have acknowledged that incorporating great customer emotionproduct relationship can lead to total customer retention. In this paper an overview of the existing literature on customer emotion is provided before it is examined for the creation of customer emotion product relationship from a holistic perspective. Methodology/Technique - A conceptual model which discusses the determinants of customer emotion towards Halal cosmetic products is provided. This is then followed by taking an explicit dynamic view of the importance of the retail service quality and Halal adve

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Graham, N. "The hard sell in cosmetic surgery advertising." BMJ 340, mar16 3 (2010): c1223. http://dx.doi.org/10.1136/bmj.c1223.

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Olwi, Alaa, and Alya Alshammari. "The Perception of Cosmetic Brand Names among Saudi Consumers: Implications for Intercultural Advertising." World Journal of English Language 14, no. 4 (2024): 58. http://dx.doi.org/10.5430/wjel.v14n4p58.

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As the global cosmetics market expands rapidly, the importance of cultural sensitivity in advertising becomes evident. However, certain brand names used internationally may unintentionally offend specific audiences due to linguistic and cultural differences. This study examines the perceptions and attitudes of 770 Saudi individuals toward brand names deemed inappropriate or provocative within the Saudi sociocultural context. The research aims to shed light on the implications for intercultural advertising targeting Saudi consumers. The findings reveal strong negative reactions to brand names w

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Agusmanto, Agusmanto, Ermanto Ermanto, and Ermawati Arief Ermawati Arief. "GAYA BAHASA IKLAN PRODUK KESEHATAN DAN KOSMETIK PADA HARIAN PAGI POSMETRO PADANG." Jurnal Bahasa dan Sastra 2, no. 1 (2013): 1. http://dx.doi.org/10.24036/822680.

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This study focused on the use of language style health products and cosmetics advertisements in Harian Pagi Posmetro Padang. This research is descriptive qualitative research method that aims to describe the style of the language of advertising in print media. The results of this research are health and cosmetic product advertising on Harian Pagi Posmetro Padang. Data obtained from Harian Pagi Posmetro Padang, published during September to November in 2011 which consisted of two ads beauty and health advertising eight. Based on the research results, we can conclude two things, namely (1) the l

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Titin, Ekowati, Widjajani Susi, Puspitasari Intan, Pri Ariningsih Endah, and Margiyanti Utami Esti. "Consumers of Indonesian Wardah Cosmetics are the Focus of an Analysisis of Visual Storytelling Marketing." Journal of Economics, Finance and Management Studies 6, no. 11 (2023): 5307–21. https://doi.org/10.5281/zenodo.10279748.

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Storytelling is a style of communication that employs a variety of elements in the form of a story or narrative. Compared to logical arguments, statistical data, and facts, storytelling is more credible. Wardah is one of the companies that has utilized marketing through visual storytelling in its advertising. In order to strengthen branding by connecting the company through values and emotions, this study aims to determine how Wardah cosmetic consumers perceive the visual aspects of storytelling marketing. In order to explore and examine the data, this study used a phenomenological design. Acc

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Hoo, Wong Chee, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, and Chan Pee Ven. "Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry." International Journal of Innovative Research and Scientific Studies 8, no. 3 (2025): 536–44. https://doi.org/10.53894/ijirss.v8i3.6569.

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This study examines the impact of social media marketing on consumer purchase intentions within Malaysia's cosmetics industry. It focuses on four key independent variables: social media advertising, brand familiarity, influencer credibility, and the trustworthiness of social media platforms. Through a quantitative research approach, data were collected from 385 social media users using a structured survey. The findings reveal that all four factors significantly influence purchase intentions, with influencer credibility demonstrating the strongest impact. These results highlight the importance

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Najib, Moh Farid, Wawan Kusdiana, and Izyanti Awang Razli. "Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors." Journal of Islamic Economic Laws 5, no. 2 (2022): 177–98. http://dx.doi.org/10.23917/jisel.v5i2.19199.

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The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world's largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosme

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Nowak, Izabela, Karolina Latanowicz, Adam Bętlewski, Agnieszka Feliczak-Guzik, and Agata Wawrzyńczak. "RODUKT KOSMETYCZNY – OD KONCEPCJI W LABORATORIUM DO PRODUKCJI PRZEMYSŁOWEJ." Wiadomości Chemiczne 76, no. 7 (2022): 549–79. https://doi.org/10.53584/wiadchem.2022.7.4.

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Growing interest in cosmetics of the highest quality generates new trends in the cosmetics industry and the need to design new products. Today's customer expects that the cosmetic will meet the requirements appropriate to his needs, and the marketing statement on the package will be supported by relevant research. Manufacturers of cosmetic raw materials are intensively working on innovative raw materials and their forms, which will not only facilitate the design of cosmetics, but also ensure the activity of the ingredient in the cosmetic formulation. Selection of appropriate raw materials is n

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Prameswari, Puspa, Aprilianto Amir, and Melan Susanty. "Analisis Strategi Promosi dalam Upaya Peningkatan Volume Penjualan Brand Kosmetik Emina pada Toko Kosmetik Topshop 1 di Bandar Lampung." Business Perspective Journal 3, no. 2 (2023): 123–30. http://dx.doi.org/10.37090/bpj.v3i2.1317.

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The object of this research is the cosmetic brand Emina which is located at the Topshop 1 Cosmetic Store in Bandar Lampung, where the two parties have worked together for a long time and are quite successful, although later the sales of Emina's cosmetic brand experienced a decline due to the pandemic that hit for approximately 2 years to the back. The purpose of this study was to determine the promotion strategy in increasing sales of the Emina cosmetic brand at the Topshop 1 cosmetic store, Bandar Lampung. The research method used is a qualitative method. Sources of data using primary data ob

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Khasanah, Uswatun, and Bayu Tri Cahya. "Brand Switching Produk Kosmetik Halal: Ditinjau dari Aspek Daya Tarik Iklan dan Variety Seeking." AKTSAR: Jurnal Akuntansi Syariah 1, no. 2 (2018): 199. http://dx.doi.org/10.21043/aktsar.v1i2.5098.

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<em>This study aims to determine the influence of advertising and variations that seek the appeal of Wardah brand cosmetic switching products. This study uses a field research approach using questionnaire, interview, and documentation methods. The sampling technique uses purposive samples which are distributed to 100 female students of IAIN Kudus who have transformed the brand into Wardah cosmetic products. The method of data analysis uses multiple regression analysis with SPSS version 16. The results of this study indicate that the variable attractiveness of advertising and varieties se

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Sultana, Ashiqha. "Impact of online advertising and the use of cosmetic products: a study on the influence of online advertisements and change in the purchasing behaviour of women in Kerala." International Journal of Communication and Society 3, no. 2 (2021): 112–19. http://dx.doi.org/10.31763/ijcs.v3i2.214.

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Online advertisements have created a great impact among the common people and their purchasing habits with the substantial rise of internet usage. The online retailing particularly in India is in a transition stage where most of the brands are leaving the traditional store format. Online advertising has different parameters that contributes to the consumer buying behaviour. The online retailing in India grows bigger each day with the emergence of new brands and online shopping sites, women consumers play an important role and their buying behaviour is significant with regard to the growth of o

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Dita Ristanti. "CITRA KOSMETIK DALAM IKLAN SHISEIDO “THE SECRET OF HIGH SCHOOL GIRLS”." Japanology: The Journal of Japanese Studies 8, no. 1 (2022): 115–27. http://dx.doi.org/10.20473/jjs.v8i1.51577.

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Image is an ideal picture of something. In commercial there are several types of images that are often displayed, including women's image, masculine image, luxury and exclusive image, social class image, pleasure image, benefit image, friendship image, and sexuality image. One example of a commercial that displays an image is a cosmetic commercial. The image displayed in general cosmetic commercial is the image of beauty through certain beauty criteria or standards. The image of beauty itself is classified as a form of women's image which illustrates that every woman always wants to look beaut

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