Relevant bibliographies by topics / Country of Origin; Country of Origin Image; Mental Image

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Country of Origin; Country of Origin Image; Mental Image'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Country of Origin; Country of Origin Image; Mental Image"

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Dr., Tareq N. Hashem, Diana (Moh'd Adnan) Rislan Homsi Dr., Mohammad Abu Qasheh Renad, Hasan Al_Sorike Mohammad, and Saleh Alasmar Alaa. "THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS." .INTERNATIONAL JOURNAL OF RESEARCH- GRANTHAALAYAH 5, no. 5 (2017): 8–2. https://doi.org/10.5281/zenodo.583882.

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The study aimed at examining the impact of Jordan's country of origin image on the mental image carried by clothing customers. The used descriptive and analytical approach in which a questionnaire was used to collect the needed data from the sample of the study. A convenience sample consisted of 400 employees. The data were analyzed through using SPSS. The study found that Jordanian consumers had positive attitudes towards it as a country of origin. Country of origin image has an impact on the mental image carried by clothing customers. The study also found that there is a statistical differen
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Hashem, Tareq N., Diana (Moh’d Adnan) Rislan Homsi, Renad Mohammad Abu Qasheh, Mohammad Hasan Al_Sorike, and Alaa Saleh Alasmar. "THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS." International Journal of Research -GRANTHAALAYAH 5, no. 5 (2017): 8–21. http://dx.doi.org/10.29121/granthaalayah.v5.i5.2017.1833.

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The study aimed at examining the impact of Jordan's country of origin image on the mental image carried by clothing customers. The used descriptive and analytical approach in which a questionnaire was used to collect the needed data from the sample of the study. A convenience sample consisted of 400 employees. The data were analyzed through using SPSS. The study found that Jordanian consumers had positive attitudes towards it as a country of origin. Country of origin image has an impact on the mental image carried by clothing customers. The study also found that there is a statistical differen
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Bartosik-Purgat, Małgorzata. "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications." Oeconomia Copernicana 9, no. 1 (2018): 123–42. http://dx.doi.org/10.24136/oc.2018.007.

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Research background: Country of origin and brand image are among the main factors influencing consumer buying decisions. The phenomenon known as the Country of Origin Effect (COE) refers to the influence of a country’s image on consumer product evaluations and the perception of brands originating from specific countries. The COE describes consumer attitudes towards certain product categories and is connected with the perception of quality of such products manufactured in particular markets. The changing market conditions and proliferation of hybrid products cause certain problems for consumers
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Luzyanin, Sergey. "Professional franchise: The image of a doctor in an adapted series." Человек и культура, no. 1 (January 2022): 72–83. http://dx.doi.org/10.25136/2409-8744.2022.1.35535.

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The article is devoted to an adapted medical series as an integral part of a professional franchise on a modern television screen. The main subject in the adaptation of a foreign original is the transformation of the modern image of a doctor. Using the example of the serial series "Dr. House", "Dr. Richter", "Hekimoglu", the image of a modern doctor is analyzed in the context of archetypal images of the past. The adapted series, which is a legalized remake of a foreign original, is a fairly new phenomenon. The main principle of attraction among the audience is the originality of the character,
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Yoonah, Choi. "Psychological, Physical, and Physiological Risks of Pursuing the Ideal Body Type." International Journal of Social Science and Humanities Research 10, no. 4 (2022): 196–203. https://doi.org/10.5281/zenodo.7199092.

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<strong>Abstract:</strong> Body image is a complex concept that includes many factors such as generation, culture, subculture, country of origin, personal experience, and social expectation. In this day and age of instant gratification and accessibility of information technology, the issues that stem from body image are vast and deep, often leading to dangerous mental and physical health risks, like depression, anxiety, dysmorphia, and eating disorders. The common ideals that are accepted in society today have evolved from what was considered trendy in different eras, like how in the United St
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Lin, Chih-Pin, Chi-Jui Huang, Hsin-Mei Lin, and Cheng-Min Chuang. "The origin of the country-of-origin image: the role of law." Journal of Product & Brand Management 29, no. 5 (2019): 617–35. http://dx.doi.org/10.1108/jpbm-08-2018-1968.

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Purpose Country of origin has profound effects on consumer behavior; yet few studies have examined an antecedent of these effects: why some countries enjoy a positive image while others suffer a negative one. Developing an institutional theory of country image, the authors argue that weak legal institutions at the country level increase firm opportunistic behavior that expropriates consumers and decrease the product quality of local brands, thus decreasing the country’s image regarding its products and brands. Design/methodology/approach This study measures country image for products and brand
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Ivaniuk, O., and D. Romanenko. "CHERNIGIV REGION IN THE FIRST HALF OF THE 19TH CENTURY IN THE TRAVELOUGES OF FOREIGN TRAVELERS." Bulletin of Mariupol State University Series History Political Studies 14, no. 38 (2024): 35–47. http://dx.doi.org/10.34079/2226-2830-2024-14-38-35-47.

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The article investigates the records of European travelers about their visits to Chernihiv region in the first half of the 19th century. The basis for scientific research was the travelogues of the British, Germans, and French who visited the region in the specified period of time. The travelogues are characterized by the subjectivity of descriptions, absence of clear structure, and irregular presentation of data. However, they also contain unique information which cannot be found in other resources. In the course of the investigation it was established that the majority of travelers preferred
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Hryn, V. H. "Morphological Eponymous Terms in Dentistry as Part of Professional Culture." Ukraïnsʹkij žurnal medicini, bìologìï ta sportu 7, no. 1 (2022): 281–87. http://dx.doi.org/10.26693/jmbs07.01.281.

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The study of eponymous terms in professional medical language is of great importance because it aims to solve an important theoretical problem of changing the status and function of a term, which has an unconditional impact on knowledge of the world in terms of the history of science. There are new terms that reflect the stages of development of medicine, the priority of a scientist or country in the discovery of new facts, but do not reflect the individual features of the objects of nomination. Currently, scientific and terminological discussions on the use of eponymous terms are ongoing. The
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Kusuma, Ida Bgs Hendra Prawira, and I. Gusti Ayu Ketut Giantari. "PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN DENGAN PURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 7, no. 8 (2018): 4325. http://dx.doi.org/10.24843/ejmunud.2018.v07.i08.p11.

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Penelitian ini bertujuan untuk menjelaskan peran brand image dalam memediasi hubungan country of origin dengan purchase intention. Penelitian dilakukan di kota Denpasar dengan jumlah sampel sebanyak 120 responden yang belum pernah membeli produk mobil Isuzu. Sampel ditentukan menggunakan model non-probability sampling, dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima. Country iof origin berpengaruh positif dan signifikan terhadap brandi image, country of origin berpengaruh po
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Zhanerke, Kurmangali. "Literature Review: The Country of Origin Image Affecting Consumers' Purchase Decision." International Journal of Engineering and Management Research 9, no. 2 (2019): 128–33. https://doi.org/10.31033/ijemr.9.2.16.

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The country of origin image is considered as one of the most important factor for consumers when they make a purchase decision. A lot of marketers and scholars have researched this factor from different perspectives. The country of origin image may ease consumers&rsquo; evaluation of the product when they would like to buy unknown product from foreign country. In addition, many aspects can affect country of origin image and the latter can make an impact on consumers&rsquo; perception of goods. The purpose of the paper to review existing literature for more accurate understanding of the &ldquo;
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Dissertations / Theses on the topic "Country of Origin; Country of Origin Image; Mental Image"

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Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.

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Jonsson, Mimmi, and Öztürkmen Madeleine Lindgren. "Country of Origin : En produkt- eller varumärkesstrategi?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19298.

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Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer r
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Neils, Scott R. "Country of Origin Labeling Impact on Consumer Purchasing Decisions." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/83.

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Perception plays an important role in the human assessment process. This construction of an image is based on many factors, including race, religion, national origin, income, gender, marital status - in short, the summation of our life experiences. An important consideration for the methodology consumers utilize for purchase decisions has been also referred to as the "Country of Origin" (COO) effect. This individual bias based on perceptions and attitudes has a significant impact on how consumers make their purchasing decisions. The 2008 Farm Bill legislation contained a requirement for countr
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Minussi, Marilia Marin. "The country of origin effect: tracking Brazil’s brand image among italian consumers." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10886.

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Submitted by Marilia Minussi (marilia.marin@gmail.com) on 2013-05-29T02:28:16Z No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-29T20:07:45Z (GMT) No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Made available in DSpace on 2013-05-29T21:57:24Z (GMT). No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb
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Svensson, Elin, and Amanda Karlsson. "The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106076.

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The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. To address the purpose of the thesis, the following question will be answered: How does the country of origin influence Swedish brands in their promotion strategy?In regard to the research question and purpose, the theoretical framework includes previous studies related to different dimensi
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Brukienė, Justė. "Prekės kilmės šalies efektas ir nacionalinis įvaizdis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20090908_192046-96817.

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Iki šiol nėra vieningos nuomonės, kaip turėtų būti apjungta prekės kilmės šalies efekto vertinimo koncepcijų ir principų įvairovė. Todėl metodologiniais ir praktinės vadybos tikslais būtina vieninga prekės kilmės šalies efekto įvertinimo metodika, sudaranti sąlygas atsižvelgti į šio efekto įvairiapusiškumą ir įtaką vartotojų elgsenoje. Atsižvelgiant į problemos aktualumą, numatomas darbo tikslas yra dvejopas ir susijęs su nurodyta prekės kilmės šalies efekto vertinimo krypčių ir metodų įvairove: 1) išskirti vieningą metodiką prekės kilmės šalies efekto ir nacionalinio įvaizdžio vertinimui vart
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Lamelas, Maria del Carmen lopez. "Conceptualising and measuring the influence of corporate image on country of origin image : the case of Spain." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/5560.

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Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI). Yet, there is remarkably little theoretical and empirical research on this influence. In this qualitative and quantitative study the researcher aims (1) to analyse whether corporate image affects COI; (2) to identify consumer-related and company-related factors that affect the influence of corporate image on COI; (3) to examine the influence of corporate image- (net valence and consistency) and corporate-related factors (number of corporate
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Waltrick, Davi Rogerio. "Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42566.

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The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. To collect the data, Swedish consumers divided into three groups were part of the experiment. Each group had contact with one product category having five advertisements with different app
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Chau, Kim-Hoa, and Neringa Kudevičiūtė. "Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36447.

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Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy.  Purpose: The purpose of this study is to widen the current knowledge of country of origin in the cosmetics industry. The aim was to explore the underlying reasons in the attitude formation of female European millennials to
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Celis, Sonia. "Sveriges image som varumärkesstrategi : En studie om hur bageriföretag använder sig av Sveriges image för att förstärka sitt varumärke." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30968.

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Syftet med denna studie är att undersöka hur bageriföretag använder sig av Sveriges image och vilka egenskaper kopplas till deras varumärke. Vidare vill denna studie skapa förståelse på hur ett lands image kan användas som en varumärkesstrategi. Studiens resultat visar att svenska bageriföretag använder sig av olika svenska egenskaper som den svenska flaggan, svensk text och svenska symboler som älgar för att kommunicera deras svenska ursprung i utländska marknader. De intervjuade företag visar att det mest direkta sättet att påverka kommunikationen av deras svenska ursprung
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Books on the topic "Country of Origin; Country of Origin Image; Mental Image"

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Pierce, Conor. An analysis of Irish and Danish perceptions and product preferences arising from 'Country of Origin' image. University College Dublin, 1994.

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Ronan, Denis Mark. The changing nature of Spanish image and of the country-of-origin image of Spanish brands: Perceptions of multi-chain supermarket managers. University College Dublin, 1993.

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Wang, Ching-Han. The impact of country-of-origin and brand image on consumers' perceived quality: Take mobile phone in Taiwan for example. The Author], 2004.

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National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect. Copenhagen Business School Press, 2001.

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Ufimtseva, Nataliya V., Iosif A. Sternin, and Elena Yu Myagkova. Russian psycholinguistics: results and prospects (1966–2021): a research monograph. Institute of Linguistics, Russian Academy of Sciences, 2021. http://dx.doi.org/10.30982/978-5-6045633-7-3.

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The monograph reflects the problems of Russian psycholinguistics from the moment of its inception in Russia to the present day and presents its main directions that are currently developing. In addition, theoretical developments and practical results obtained in the framework of different directions and research centers are described in a concise form. The task of the book is to reflect, as far as it is possible in one edition, firstly, the history of the formation of Russian psycholinguistics; secondly, its methodology and developed methods; thirdly, the results obtained in different research
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Balzac, Honoré de, and Patrick Coleman. The Girl with the Golden Eyes and Other Stories. Translated by Peter Collier. Oxford University Press, 2012. http://dx.doi.org/10.1093/owc/9780199571284.001.0001.

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‘What holds sway over this country without morals, beliefs, or feelings? Gold and pleasure.’ Sexual attraction, artistic insight, and the often ironic relationship between them is the dominant theme in the three short works collected in this volume. In Sarrasine an impetuous young sculptor falls in love with a diva of the Roman stage, but rapture turns to rage when he discovers the reality behind the seductiveness of the singer's voice. The ageing artist in The Unknown Masterpiece, obsessed with his creation of the perfect image of an ideal woman, tries to hide it from the jealous young studen
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Book chapters on the topic "Country of Origin; Country of Origin Image; Mental Image"

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Chattaraj, Dibyendu, and Sujit Mukherjee. "Impact of Country of Origin Image on Purchase Intention." In Perspectives in Marketing, Innovation and Strategy. Routledge India, 2023. http://dx.doi.org/10.4324/9781003434467-4.

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Lopez, Carmen, and George Balabanis. "A Model Linking Corporate Brand, Industry Image and Country of Origin Image." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_120.

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Lopez, Carmen, Manto Gotsi, Constantine Andriopoulos, and George Balabanis. "Measuring the Influence of Corporate Image on Country of Origin Image. The Case of Spain." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_143.

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Codignola, Federica. "Image Variables of Collectible Design: Art, Luxury, and Country-of-Origin Effect." In Lecture Notes in Networks and Systems. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-25906-7_35.

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El Moussawel, Omar, Sihem Dekhili, and Roberta Crouch. "Country-of-Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_210.

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Slater, Stephanie, and Maki Umemura. "Country of Origin Narratives of Brand Image for Japanese Cosmetics Through a Consumer Lens: An Abstract." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_121.

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El Moussawel, Omar, and Sihem Dekhili. "Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_192.

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Lee, K. M. "The impact of country-of-origin image and perceived brand prestige on perceived product quality, consumers' purchase intention of Korean skincare in Indonesia with consumer ethnocentrism as a moderating variable." In Contemporary Research on Management and Business. CRC Press, 2022. http://dx.doi.org/10.1201/9781003295952-30.

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Anastasiadou, Sofia, and Andreas Masouras. "Exploring Determinants Regarding Visit and Revisit Intentions Considering Greece as a Medical Tourism Destination." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_12.

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AbstractMedical tourism is associated with the act of travelling from of origin where an individual visits a foreign country to pursue healthcare services. Economically, medical travel has profited several southern countries, where the cost of medical procedures is extremely low compared to those of more northern countries. Greece is a medical tourism destination. The objective of the current study is to explore the issue of travel motivations, perceived risks, healthcare services quality, travel constrains, perceived destination image, as determinants regarding visit and revisit intentions co
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Preti, Sara, and Enrico di Bella. "Gender Equality as EU Strategy." In Social Indicators Research Series. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-41486-2_4.

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AbstractGender equality is an increasingly topical issue, but it has deep historical roots. The principle of gender equality found its legitimacy, even if limited to salary, in the 1957 Treaty of Rome, establishing the European Economic Community (EEC). This treaty, in Article 119, sanctioned the principle of equal pay between male and female workers. The EEC continued to protect women’s rights in the 1970s through equal opportunity policies. These policies referred, first, to the principle of equal treatment between men and women regarding education, access to work, professional promotion, an
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Conference papers on the topic "Country of Origin; Country of Origin Image; Mental Image"

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Haşıloğlu, Selçuk Burak. "Determination of Country of Origin Image with Fuzzy Set Theory." In International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00471.

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As foreign trade has become more spread, the country of production and even the origin of the raw material used in the production has become an important factor. Mentioning the country of origin on the label of the product dates back to World War-I when “Good product sells itself” understanding is dominant. In this study, the image of country of origin was evaluated with fuzzy set theory. Fuzzy sets theory lays foundation for the methods used in the solution of relative and uncertain problems. As image evaluation is a relative issue, these methods were used in our study. The first phase in the
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Brodie, Roderick J., Maureen Benson-Rea, and Christopher J. Medlin. "COUNTRY OF ORIGIN BRANDING: INTEGRATING COLLECTIVE MEANING WITH IDENTITY AND IMAGE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.04.01.

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Alfisyahr, Rizal, and Lusy Deasyana Rahma Devita. "Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention." In Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/aicobpa-18.2019.43.

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Stoyanova, Stanislava. "Mental Resilience and State Anxiety in Bulgarians Living in Their country of Origin or Abroad During COVID-19 Pandemic." In International Association of Cross Cultural Psychology Congress. International Association for Cross-Cultural Psychology, 2024. http://dx.doi.org/10.4087/rwks2555.

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Several major international comparative surveys (World Values Survey, East Asian Social Survey) have repeatedly shown that Chinese people report higher levels of general trust towards people than Japanese people. It has been pointed out that if Chinese people recall the people around them when answering the question “Most people can be trusted?”, this could explain their high general trust (Yoshino and Osaki, 2013), but there are no empirical studies yet. Therefore, in this study, we will compare general trust between Japan and China by focusing on “Who comes to mind in response”. A total of 3
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Shyle, Irma. "Impact of the Country of Origin on Pharmaceutical Products in the Albanian Market." In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.315.

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Country image is essential as a country of origin information in mar­ketplaces, especially for pharmaceutical products in developing countries. The origin of the products is used as a surrogate indicator for quality and safety. The pharmaceutical sector in Albania continues to be a developing sector, yet, lo­cally produced products, while growing recently, continue to occupy and sup­ply a small share of the total market. Imports dominate the Albanian drug mar­ket, and the country’s most notable international brands exist. The study aimed to analyze the impact of the country of origin on the de
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Darmawan, Ricky Dwi, Hatane Samuel, and Serli Wijaya. "Country-of-Origin Image and Its Effect on Purchase Intention: A Study on a Chinese Smartphone Brand." In 2nd International Conference on Business and Management of Technology (ICONBMT 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210510.048.

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Nazarudin, F. F., A. A. Amalia, L. Dhikriyah, and Y. Wijaya. "The Effect of Country-of-Origin Image, Product Knowledge, Product Involvement toward purchase decisions of Asus Laptops." In Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.4-11-2020.2304574.

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Ruan, Xiaowen. "A Study on the Factors Influencing Chinese Consumers' Purchase Intention on Volkswagen Automobiles - Focusing on Country-Of-Origin Image and Corporate Image." In 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016). Atlantis Press, 2016. http://dx.doi.org/10.2991/ieesasm-16.2016.174.

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Kim, Sang Jin, Kyung Hoon Kim, Honglei Liu, and Chang Han Lee. "COUNTRY OF ORIGIN AND BRAND IMAGE EFFECTS ON GAME EVALUATIONS: FOCUSING ON LEAGUE OF LEGEND IN KOREA AND CHINA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.10.02.

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Abiyyu, Muhammad, and Nurrani Kusumawati. "The Effect of Celebrity Endorser Perceived Credibility and Country of Origin Image towards Purchase Intention of Skechers Apparel in Indonesia." In 3rd International Conference on Economics, Business and Economic Education Science, ICE-BEES 2020, 22-23 July 2020, Semarang, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.22-7-2020.2307921.

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You might also be interested in the extended bibliographies on the topic 'Country of Origin; Country of Origin Image; Mental Image' for particular source types:
Journal articles Dissertations / Theses
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