Academic literature on the topic 'Coupon redemption'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Coupon redemption.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Journal articles on the topic "Coupon redemption"
1
Bawa, Kapil, Srini S. Srinivasan, and Rajendra K. Srivastava. "Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption." Journal of Marketing Research 34, no. 4 (November 1997): 517–25. http://dx.doi.org/10.1177/002224379703400408.
Full textAbstract:
The measurement of consumers’ coupon proneness and the prediction of their redemption behavior is important to the evaluation of marketers’ couponing programs. Although considerable attention has been paid in the couponing literature to the identification of factors that influence coupon usage behavior, relatively little work has been done to develop models that can help managers predict consumer response to specific coupons and design effective coupon promotions. The authors propose a model of coupon redemption that extends previous models of coupon usage by considering the joint effects of coupon attractiveness and coupon proneness on redemption, and does not require explicit measurement of these variables. Empirical application of the model shows that it correctly predicts redemption intentions for nearly 90% of consumers in a holdout sample and substantially outperforms a logit model that includes traditional measures of coupon proneness, coupon characteristics, and demographics. The proposed model also provides insights into consumer response to coupons that are not provided by the logit model. Overall, the model shows considerable promise as an aid to managers in designing coupon promotions and developing precision targeting strategies.
2
Gonzalez, Ernesto. "Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions." International Journal of Marketing Studies 8, no. 6 (November 11, 2016): 1. http://dx.doi.org/10.5539/ijms.v8n6p1.
Full textAbstract:
<p>This paper examined the impact of coupon proneness and redemption efforts on the intention to redeem or use mobile coupons from the smartphones in a sample of business students at Florida National University. The descriptive analysis, which was based on the Theory of Reasoned Action, Theory of Plan Behavior, Acquisition-Transaction Utility Theory, Unified Theory of Acceptance and Use of Technology, and The Technology Acceptance Model Theory, used the coupon proneness, redemption efforts and the intention to redeem or use mobile coupons scales adapted to mobile coupons setting. Structural equation modeling revealed two subcomponents of the coupon proneness (coupon propensity and enjoyment) and high and significant values of coupon propensity and enjoyment on the intention to redeem or use mobile coupons for the groups of students. However, the impact of redemption efforts on the intention to redeem or use mobile coupons was negative as expected, but weak and not significant.</p>
3
Tang, Qing, Fen Liu, Shan Liu, and Yunfeng Ma. "Consumers’ redemption behavior of recommended mobile coupons in social network sites." Management Decision 57, no. 9 (October 15, 2019): 2477–500. http://dx.doi.org/10.1108/md-03-2017-0234.
Full textAbstract:
Purpose The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach A research model that integrates recommendation trust, positive utilities, and negative utilities of coupon redemption is developed. With the important role of trust in social recommendation taken into consideration, the key drivers of recommendation trust were analyzed in the model. Data were collected from 210 users with mobile coupon recommendation experience in one of the largest SNS (i.e. WeChat) in China. The authors used partial least squares technique to analyze the model. Findings Recommendation trust and positive utilities (economic benefits and perceived enjoyment) positively affect the intention of mobile coupon redemption. Perceived risk, as a negative utility, negatively influences coupon redemption intention. In addition, swift trust (structure assurance, perceived similarity, trust propensity, and expertise of the recommender), knowledge-based trust (familiarity with the retailers), and emotion-based trust (social tie strength) are key drivers that promote recommendation trust. Originality/value While prior research investigated mobile coupon redemption behavior in which coupons were issued by merchants, limited research analyzed consumer responses toward mobile coupons in social recommendation. This study examines the effects of recommendation trust, positive utilities, and negative utilities on mobile coupon redemption in the context of social recommendation and recognizes the key drivers of recommendation trust.
4
Spiekermann, Sarah, Matthias Rothensee, and Michael Klafft. "Street marketing: how proximity and context drive coupon redemption." Journal of Consumer Marketing 28, no. 4 (June 28, 2011): 280–89. http://dx.doi.org/10.1108/07363761111143178.
Full textAbstract:
PurposeIn 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper aims to show how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaign's success.Design/methodology/approachThe paper reports an empirical study conducted in co‐operation with a restaurant chain: 9.880 Subway coupons were distributed under different experimental context conditions. Redemption behavior was analyzed with the help of logistic regressions.FindingsIt was found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant, the less does the amount of monetary incentive determine the motivation to redeem.Practical implicationsWhen designing a coupon campaign for a company, coupon distribution should not follow a “one‐is‐good‐for‐all‐strategy” even for one marketer within one product category. Instead each coupon strategy should carefully consider contextual influence.Originality/valueThis paper is the first to the authors' knowledge that systematically investigates the impact of context variables on coupon redemption. It focuses on context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing campaigns.
5
Inman, J. Jeffrey, and Leigh McAlister. "Do Coupon Expiration Dates Affect Consumer Behavior?" Journal of Marketing Research 31, no. 3 (August 1994): 423–28. http://dx.doi.org/10.1177/002224379403100310.
Full textAbstract:
Expiration dates are used by couponers to limit their financial liability temporally. Traditional wisdom assumes that coupon redemptions are greatest in the period immediately following the coupon drop and decline monotonically. Using regret theory, the authors predict that expiration dates induce a second mode in the redemption pattern just prior to the expiration date. They test this prediction by extending an existing coupon redemption model to incorporate an expiration effect and then estimating both the existing and the expiration models using weekly coupon redemption data for spaghetti sauce from A.C. Nielsen panels in two cities. Results are consistent with their prediction. Implications for practitioners and researchers are discussed.
6
J. Kitchen, Philip, Sharifah Faridah Syed Alwi, Norbani Che-Ha, and Pei Yee Lim. "Coupon redemption behaviour: a Malaysian cross-segment investigation." Marketing Intelligence & Planning 32, no. 1 (January 28, 2014): 66–88. http://dx.doi.org/10.1108/mip-05-2013-0089.
Full textAbstract:
Purpose – The purpose of this paper is to examine differing attitudinal characteristics (attitude and subjective norms) and perceptions of coupon characteristics (coupon value and coupon expiration date) towards coupon redemption based on psychological and demographic segments of consumers who may well differ in their purchase motivations and accompanying decision making. Design/methodology/approach – Following a detailed literature review, the characteristics are examined by means of a structured questionnaire administered via “mall intercept” to a convenience sample in major shopping areas in Malaysia. Findings – Following a variety of statistical tests, the findings support the use of coupon proneness, value consciousness, price consciousness and brand involvement as separate variables underpinning coupon usage propensity and indicated the value of coupons if used judiciously in relation to pre-identified segments. Research limitations/implications – The limitations associated with convenience sampling apply here, that is the findings cannot be generalised. Practical implications – The basis for sound parameters for the use of coupons are of value to marketing management. Originality/value – The paper offers an unique insight into coupon propensity and usage from a little-known economy. Its value lies in the degrees of support offered to findings from more advanced economies and a basis for differentiation in the Malaysian context.
7
Khelladi, Insaf, Sylvaine Castellano, Vincent Dutot, Jean-Marc Lehu, and Raphaela C. Haeb. "The Influence of Geolocated Mobile Coupons on Customer Behavior." International Journal of Technology and Human Interaction 17, no. 2 (April 2021): 23–39. http://dx.doi.org/10.4018/ijthi.2021040102.
Full textAbstract:
Despite the growing interest in mobile advertising targeting smartphones' users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integrating the location dimension. This study is addressing the needs for new insights about customers' attitudes, considering the technological and social evolution of the use of smartphones. This article explores how product and retail managers can offer mobile coupon opportunities to increase coupon redemption among potential customers using smartphones, and potentially concerned with privacy issues. Through the theory of planned behavior, this study finds that geolocation is a relevant variable in mobile advertising for a conversion rate optimization. The results suggest that geolocation has a positive impact on behavioral intention and increases the likelihood of coupon redemption.
8
Bawa, Kapil, and Robert W. Shoemaker. "The Effects of a Direct Mail Coupon on Brand Choice Behavior." Journal of Marketing Research 24, no. 4 (November 1987): 370–76. http://dx.doi.org/10.1177/002224378702400404.
Full textAbstract:
The authors examine the effects of a manufacturer coupon on brand choice behavior. The level of coupon redemption and changes in brand choice behavior after redemption are examined as a function of the household's prior probability of purchasing the promoted brand, likelihood of buying a favorite competitive brand, and coupon face value. A model of the coupon redemption decision is developed to predict response to the coupon promotion by different consumer segments. Predictions from the model are tested by using scanner panel data from a field experiment on coupon face values. Coupon redemption rates are found to be much higher among households that have purchased the brand on a regular basis in the past. The results also suggest that most consumers revert to their precoupon choice behavior immediately after their redemption purchase. These and other findings have important implications for the profitability of coupon promotions.
9
Bawa, Kapil, and Robert W. Shoemaker. "Analyzing Incremental Sales from a Direct Mail Coupon Promotion." Journal of Marketing 53, no. 3 (July 1989): 66–78. http://dx.doi.org/10.1177/002224298905300308.
Full textAbstract:
Several authors have noted that the profitability of a coupon promotion depends on the incremental sales generated by the coupon. However, most prior research on coupon promotions has focused on redemption rates and little is known about the characteristics of households that make incremental purchases. The authors develop and test several hypotheses about the characteristics of households that make incremental purchases in response to a direct mail coupon promotion. For the product tested, coupons produced greater incremental sales among households that were larger, more educated, and were homeowners. The findings suggest that directing coupons to the most responsive market segments can increase profits significantly.
10
Bawa, Kapil, Srini S. Srinivasan, and Rajendra K. Srivastava. "Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption." Journal of Marketing Research 34, no. 4 (November 1997): 517. http://dx.doi.org/10.2307/3151968.
Full textDissertations / Theses on the topic "Coupon redemption"
1
Spiekermann, Sarah, Matthias Rothensee, and Michael Klafft. "Street Marketing: How Proximity and Context drive Coupon Redemption." Emerald, 2011. http://dx.doi.org/10.1108/07363761111143178.
Full textAbstract:
Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet,
while coupon distribution is on the rise, redemption rates remain below 1%. This article
shows how recognizing context variables, such as proximity, weather, part of town and
financial incentives interplay to determine a coupon campaigns' success.
Design/methodology/approach - The paper reports an empirical study conducted in cooperation
with a restaurant chain: 9.880 Subway coupons were distributed under different
experimental context conditions. Redemption behavior was analyzed with the help of logistic
regressions.
Findings - We found that even though proximity drives coupon redemption, city center
campaigns seem to be much more sensitive to distance than suburban areas. The further away
the distribution place from the restaurant the less does the amount of monetary incentive
determine the motivation to redeem.
Practical implications - When designing a coupon campaign for a company, coupon
distribution should not follow a 'one-is-good-for-all-strategy' even for one marketer within
one product category. Instead each coupon strategy should carefully consider contextual
influence.
Originality - This article is the first to our knowledge that systematically investigates the
impact of context variables on coupon redemption. We focus on context variables that
electronic marketing channels will be able to easily incorporate into personalized mobile
marketing campaigns.
2
Barat, Somjit. "An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc4007/.
Full textAbstract:
Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shoppers feel that they are doing something good for their family's budget, because coupons offer 'savings.' On the other hand, a coupon might have several negative effects on purchase behavior as well, which might 'devalue' the promoted product in the consumer's perception. But a review of the literature shows a lack of attention afforded to the above-mentioned aspects of coupon redemption. In addition, the consumer's coupon redemption behavior is moderated by several factors drawn from research in the fields of market pricing, economics and psychology, each of which have contributed to the current study in their own way. Finally, there does not exist any substantive research as to why coupon redemption rates have been on the decline, despite an increase in distribution of coupons. Therefore, this research not only fills existing gaps in the literature but also enriches it by synthesizing views from different academic disciplines. This dissertation concentrates on grocery products. Data is collected from about 2500 adults, primarily residing in the Dallas-Fort Worth area. The conceptual framework is based on the theory of reasoned action, which suggests that an individual's beliefs influence his/her attitude towards the consequences of actions, and attitudes, in turn, influence the individual's actions. Toward this end, the model incorporates intention to redeem coupons, intention to keep or spend savings and intention of how to spend savings from coupon redemption as the dependent variables, and several other independent variables. Behavioral independent variables are measured using items borrowed from established scales, as well as those developed exclusively for the current study. Standard statistical tools such as factor analysis and accepted measures of reliability and validity (Cronbach's alpha) are applied and reported, while structural equation modeling has been used to re-validate certain findings. Multivariate regression is applied for testing the hypotheses. Results indicate that several psychological (e.g. arousal-seeking, novelty-seeking tendency), socio-economic (e.g. income effect, opportunity cost) and behavioral factors (e.g. savings propensity, switching behavior) influence the individual's intention to redeem a coupon. The current research offers several academic and managerial implications, while providing promising prospects for further studies.
3
Mills, Paul. "Essays on Two Novel Pricing Mechanisms." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1500371668335818.
Full text
4
Barat, Somjit Paswan Audhesh. "An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-4007.
Full text
5
Magalhães, Miguel Sousa Vasco Gonçalves de. "Determinants for coupon redemption in video-on-demand platforms." Master's thesis, 2019. http://hdl.handle.net/10400.14/29172.
Full textAbstract:
Television operators are facing a greater and greater threat from streaming platforms. The fact that these services allow viewers to have more control over what they watch, when they watch it and where they watch it, has made them more attractive than traditional TV. The video-on-demand (VoD) platforms developed by tv operators are a way to compete with streaming services such as Netflix and to keep their current customers engaged in their service ecosystem. This paper analyses an email marketing campaign in which an anonymous television operator provided their customers with digital coupons to be used in its VoD platform, in exchange for their answer to a survey regarding their media behaviors and preferences. With the information on who used the coupon and with the data collected from the survey, the research focus was on the development of a model that allowed the identification of determinants for coupon redemption and also an accurate prediction of which customers would take advantage of this promotion campaign. The results obtained highlight the positive impact of these campaigns can have in retaining customers and the necessity for better targeting to improve their performance.Os operadores de televisão estão a enfrentar uma ameaça cada vez maior por parte das plataformas de streaming. O facto de estas permitirem que a audiência tenha mais controlo sobre aquilo que vê, quando vê e onde vê, tem-nas tornado mais atrativas do que a televisão tradicional. As plataforms de Video-on-Demand (VoD) foram desenvolvidas pelas operadoras como uma maneira de competir com serviços como a Netflix, mas também de aumentar o ecosistema de serviços com o qual os seus clientes interagem. Esta tese analisa uma campanha de marketing via email, em que um operador de televisão anónimo disponibilizou aos seus clientes cupões digitais a serem usados na sua platforma VoD, em troca de estes responderem a um questionário sobre os seus comportamentos e preferências de media. Com a informação de quem usou o cupão e com os dados colecionados das respostas ao questionário, o foco da investigação foi em desenvolver um modelo que permitisse a análise de fatores que levem à utilização do cupão e que permitisse uma boa previsão de que clientes tirariam proveito desta campanha. Os resultados obtidos destacam o impacto positivo que estas campanhas podem ter na retenção de clientes e a necessidade de melhor foco nos segmentos aos quais são destinadas.
6
CHEN, SHIU-HUI, and 陳秀慧. "The Effect of Coupon Proneness、Pricing Tactics Persuasion Knowledge、Price Consciousness and Brand Loyalty on Coupon Redemption Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7859nx.
Full textAbstract:
碩士國立屏東大學
國際貿易學系碩士班
104
The study investigates the direct effect of consumer characteristics including both coupon proneness and price consciousness, pricing tactics persuasion knowledge (PTPK), brand loyalty on coupon redemption intention. Furthermore, this study examines the moderating roles of demographics involving gender, age, education, expenditure per month and occupation on the relationship between coupon redemption intention and independent variables (i.e., coupon proneness, price consciousness, PTPK and brand loyalty). Through an online survey, this study collected 313 respondents who have ever use coupons to test the hypotheses. The results of PLS showed that price consciousness and coupon proneness positively affected coupon redemption intention. However, PTPK and brand loyalty insignificantly influenced coupon redemption intention. As for the moderating effect of demographics, the results showed that (1) expenditure per month had no significant moderating effect between coupon redemption intention and independent variables (i.e., coupon proneness, price consciousness, PTPK and brand loyalty); (2) other demographic variables (gender, age, education and occupation) show partially positive moderating effects between coupon redemption intention and independent variables (i.e., coupon proneness, price consciousness, PTPK and brand loyalty). The findings provide several significant implications and suggestions for marketing strategy and managerial practice.
7
Weng, Hsiao-Ting, and 翁筱婷. "The Study of the Factors Affecting Coupon Redemption─A Case Study of Carrefour Hypermarket." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/sefh85.
Full textAbstract:
碩士國立中山大學
企業管理學系研究所
101
It’s now during the era that consumers have strict budgets. How companies utilize its own resources to do a good promotion plan to attract consumers, especially for the retailers whose advantage is low cost, and how to make their own promotion plans to be popular within their consumers and gain a lot from the plans is an important issue. The research aims Carrefour checkout coupons as the object of study, analyzing the impact of consumers’ different personal characteristics and cost/benefit perceptions on their coupon redemption behavior. The purposes of the research are as below: 1. To understand consumers’ viewpoints on Carrefour checkout coupons. 2. To discuss the impact of consumers’ personal characteristics on their coupon redemption rate. 3. To know the impact of consumers’ cost/benefit perceptions on their coupon redemption rate. 4. To study for the diverse promotion product types, the impact of the different consumer characteristic and their cost/benefit perceptions on their coupon redemption rate. Through this research’s analysis, the conclusions of the research are as below. 1. The interviewees approve the beneficial benefit that Carrefour checkout coupons provide, and they don’t think the time and encumbrances would cause a problem for using Carrefour coupons, especially for the male, the ones under 20 and the ones with more than seven family members at home. 2. As for the interviewees who are younger and have fewer income, their perceived finanacial wellness would be worse, and therefore they are more likely to be comparision shoppers, which is positive to their cost/benefit perceptions and causing a higher coupon redemption rate. 3. The promotion product type does have a modified effect; as for the ones with negative coupon attitude, they would like the promotion product coupon of hedonic type better, and for the ones with positive coupon, they would prefer the promotion product coupon of utilitarian and symbolic types.
8
姚惠馨. "The effect of the characteristics of e-coupon on coupon redemption intention -the characteristics of product and brand image as the moderators." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/97278g.
Full textAbstract:
碩士國立臺灣師範大學
全球經營與策略研究所
100
Nowadays consumers have become more sophisticated as the economic recession continues. Such situation makes e-coupons an indispensable part when marketers design their price promotion scheme. Although past studies have paid much attention on exploring that who may prefer using e-coupons and why some consumers are prone to use them, the best design for e-coupons still needs further investigation. Therefore, this paper focused on the effect of face value, sources of coupons, combination of face value and expiration date on consumer redemption intention from perspective of prospect theory and also considering the moderating effect of brand image and characteristic of product. This research tries to utilize the experimental design method to analyze how to design favorable e-coupons and attempt to answer the following questions: (i) What is the effect of face value on Redemption intention from the perspective of prospect theory and mental accounting? (ii) How to create the synergy of offline coupon and e-coupon by considering the concepts of prospect theory and mental accounting? (iii) What is the optimal combination of face value and expiration date by considering the concepts of prospect theory and mental accounting? (iv) The coupon websites where consumers can easily collect many kinds of e-coupons become popular. In that highly competitive context, how should marketers design their e-coupons in order to enhance their profits? This study used qualitative research (identify the most commonly used e-coupon products are fast-food, movie and books), questionnaire and experimental design to obtain the following results. (i) Given the same amounts of the total discounts, consumers prefer the multiple coupons with low face value to the single coupon with high face value. (ii) Compared with coupons received from the single channel, consumers have more redemption intention for coupons received from multiple channels. (iii) When consumers receive coupons from multiple channels, they prefer coupons for complementary products to coupons for non-complementary products (fast-food &; movie). (iv) The characteristics of product moderate the effect of the coupon channels on coupon redemption intention, while the characteristics of product is complementary products, compared with coupons received from the single channel, consumers have more redemption intention for coupons received from multiple channels, but, while the characteristics of product is non-complementary products, the effect will be opposite(fast-food). (v) Consumers are more likely to redeem coupons with high face value and short redemption duration than those with low face value but long redemption duration. (vi) The company with superior brand image is advised to launch coupons with high face value and short redemption duration instead of those with low face value but long redemption duration, for the company with inferior brand image, the impact of the relationship between face value and redemption duration of coupon to consumers’ redemption intention is not significant. (vii) The brand image don’t moderate the effect of the mix of face value &; expiration date on coupon redemption intention, no matter how the brand image is, consumers are more likely to redeem coupons with high face value and short redemption duration than those with low face value but long redemption duration. By answering the questions this research hopes to find out the possible empirical solutions about how to design favorable e-coupons for firms and then enhance consumers’ redemption intention and firm’s promotional effects.
9
"The Relation of Farmers' Market Nutrition Program Coupon Use with Accessibility and WIC CVV Redemption Rates at Farmers' Markets." Master's thesis, 2012. http://hdl.handle.net/2286/R.I.14690.
Full textAbstract:
abstract: ABSTRACT Fruit and vegetable intake is not uniform across levels of socioeconomic status (SES) and researchers have identified low SES as a risk factor for poor intake of fruits and vegetables. In an effort to eliminate public health disparities and increase fruit and vegetable intake, the Women, Infant, and Children (WIC) program implemented additional food assistance programs, with a specific emphasis on fresh fruits and vegetables. The Farmers' Market Nutrition Program (FMNP) provides pre-existing WIC clients with coupons to purchase fresh, locally grown produce at farmers' markets. In addition, Congress also approved the WIC Cash Value Voucher (CVV) program, which provides WIC participants with vouchers to purchase fresh fruits and vegetables at farmers' markets or grocery stores. The purpose of this thesis was to investigate the relation of FMNP coupon use with accessibility and WIC CVV redemption rates at farmers' markets. Furthermore, this thesis addressed whether WIC shoppers redeemed a higher percentage of their WIC CVV value at farmers' markets or grocery stores. WIC CVV and FMNP issuance and redemption data were analyzed to establish overall redemption rates and total perecent of WIC CVV value redeemed. Accessibility was assessed using the Geographic Information System, which allowed me to calculate the distance that WIC participants would have to travel to redeem their FMNP coupons at FMNP-approved farmers' markets. The results showed that less than 1% of WIC shoppers redeem their WIC CVVs at farmers'markets in Arizona. However, the redemption of WIC CVV was significantly higher during the months when shoppers had the option of using both WIC CVV and FMNP coupons at farmers' markets. Furthermore, the percent of total CVV value redeemed at farmers' markets was 99%, significantly higher than grocery stores (93.5%). Average FMNP coupon redemption rates for 2008-2010 was 43.3%, well below the national average of 59%. However, my spatial analysis revealed that there was no significant association between the distance traveled to farmers' markets and FMNP redemption rates. This indicates that the distance traveled to farmers' markets is not a major barrier to redemption of FMNP coupons in Arizona.Dissertation/Thesis
M.S. Nutrition 2012
10
Sinha, Shameek. "Essays in direct marketing : understanding response behavior and implementation of targeting strategies." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-05-2799.
Full textAbstract:
In direct marketing, understanding the response behavior of consumers to marketing initiatives is a pre-requisite for marketers before implementing targeting strategies to reach potential as well as existing consumers in the future. Consumer response can either be in terms of the incidence or timing of purchases, category/ brand
choice of purchases made as well as the volume or purchase amounts in each category. Direct marketers seek to explore how past consumer response behavior as well as their
targeting actions affects current response patterns. However, considerable heterogeneity
is also prevalent in consumer responses and the possible sources of this heterogeneity need to be investigated. With the knowledge of consumer response and the corresponding heterogeneity, direct marketers can devise targeting strategies to attract potential new consumers as well as retain existing consumers.
In the first essay of my dissertation (Chapter 2), I model the response behavior of donors in non-profit charity fund-raising in terms of their timing and volume of
donations. I show that past donations (both the incidence and volume) and solicitation for alternative causes by non-profits matter in donor responses and the heterogeneity in donation behavior can be explained in terms of individual and community level donor characteristics. I also provide a heuristic approach to target new donors by using a
classification scheme for donors in terms of the frequency and amount of donations and then characterize each donor portfolio with corresponding donor characteristics.
In the second essay (Chapter 3), I propose a more structural approach in the targeting of customers by direct marketers in the context of customized retail couponing. First I model customer purchase in a retail setting where brand choice decisions in a product category depend on pricing, in-store promotions, coupon targeting as well as the face values of those coupons. Then using a utility function specification for the retailer which implements a trade-off between net revenue (revenue – coupon face value) and
information gain, I propose a Bayesian decision theoretic approach to determine optimal
customized coupon face values. The optimization algorithm is sequential where past as well as future customer responses affect targeted coupon face values and the direct marketer tries to determine the trade-off through natural experimentation.text
Books on the topic "Coupon redemption"
1
O'Dwyer, Marie Louise. A study of coupon redemption in Ireland. Dublin: University College Dublin, 1993.
Find full text
2
Oliver, Anne, Lucy King, and Kimberly Lang. Scandal in the Spotlight: The Couple Behind the Headlines / Redemption of a Hollywood Starlet / the Price of Fame. Harlequin Mills & Boon, Limited, 2015.
Find full text
3
Gayley, Holly. Love Letters from Golok. Columbia University Press, 2017. http://dx.doi.org/10.7312/columbia/9780231180528.001.0001.
Full textAbstract:
Love Letters from Golok chronicles the courtship between two Buddhist tantric masters, Tare Lhamo (1938–2002) and Namtrul Rinpoche (1944–2011), and their passion for reinvigorating Buddhism in eastern Tibet during the post-Mao era. In fifty-six letters exchanged from 1978 to 1980, Tare Lhamo and Namtrul Rinpoche envisioned a shared destiny to "heal the damage" done to Buddhism during the years leading up to and including the Cultural Revolution. Holly Gayley retrieves the personal and prophetic dimensions of their courtship and its consummation in a twenty-year religious career that informs issues of gender and agency in Buddhism, cultural preservation among Tibetan communities, and alternative histories for minorities in China. The correspondence between Tare Lhamo and Namtrul Rinpoche is the first collection of "love letters" to come to light in Tibetan literature. Blending tantric imagery with poetic and folk song styles, their letters have a fresh vernacular tone comparable to the love songs of the Sixth Dalai Lama, but with an eastern Tibetan flavor. Gayley reads these letters against hagiographic writings about the couple, supplemented by field research, to illuminate representational strategies that serve to narrate cultural trauma in a redemptive key, quite unlike Chinese scar literature or the testimonials of exile Tibetans. With special attention to Tare Lhamo's role as a tantric heroine and her hagiographic fusion with Namtrul Rinpoche, Gayley vividly shows how Buddhist masters have adapted Tibetan literary genres to share private intimacies and address contemporary social concerns.
Book chapters on the topic "Coupon redemption"
1
Nakhata, Chinintorn. "Embarrassment During Social Coupon-Redemption in Sit-Down Dining Restaurants: Antecedents and Consequences." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 7. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_4.
Full text
2
Fresneda, Jorge, and Srinivasan Swaminathan. "Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 633–34. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_120.
Full text
3
McKenna, Tony. "Balzac’s Women and the Impossibility of Redemption in Cousin Bette." In Art, Literature and Culture from a Marxist Perspective, 107–19. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137526618_11.
Full text
4
Ghose, Anindya. "Time: It’s On Your Side." In Tap. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036276.003.0007.
Full textAbstract:
This chapter examines one of nine critical forces behind purchase decisions that make mobile advertising so powerful: time. It addresses questions such as: How can advertisers use time to their advantage to reach their target audience? Now that smartphones give advertisers the opportunity to reach an individual consumer in real time, what is the secret to getting the timing and the ad right? What is the best way to deliver a timely advertisement that will trigger a positive response? The chapter discusses advertising effectiveness based on time of day, advertising effectiveness based on day of the week, effectiveness of coupon redemption windows, the relationship between redemption windows and geography, and mobile advertising and its effect on different stages of the purchase funnel.
5
Toal, Gerard. "The Novorossiya Project." In Near Abroad. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190253301.003.0013.
Full textAbstract:
In breaking apart a sovereign territorial state, it is helpful, if not always necessary, to have an alternative geopolitical imaginary at the ready and for this ersatz replacement to have some degree of local credibility and support. When Putin decided to annex Crimea, the move was intuitively presented as a historic Russian territory rejoining the motherland and, further, as the correction of an arbitrary and capricious historical wrong. The demographics of Crimea were such that this storyline resonated with most but not all Crimeans. But when it came to the rest of Ukraine, the Putin administration faced a dilemma. Ukraine’s modern history was intimately entangled with that of Russia. Tsarist and Russian Orthodox Christian discourse rendered it the homeland of a common Rus(s)ian people, its capital Kyiv as the mother of all Russian cities, and its land as a Little Russia populated by little Russians. The Bolsheviks recognized Ukrainians as a distinctive nation, constituting it as a fraternal Slavic nation alongside Russians. The Great Patriotic War bound the countries together, first in trial and suffering, and then in redemption and victory. Putin evoked these very discourses—“we are one people, Kiev is the mother of Russian cities. Ancient Rus is our common source and we cannot live without each other”—in his speech recommending annexation of Crimea. Holding that Ukrainians and Russians are one people while, at the same time, seizing territory from Ukraine required a hyperbolic fascist-threat storyline to make sense. According to this scenario, anti-Semitic nationalists from western regions not part of the Russian Empire were Nazi collaborators during the Great Patriotic War. Now, in the seventieth year of Ukraine’s liberation from Nazi rule, these forces were back on the streets and through violent protests on the Maidan managed to oust a legitimate government and seize power in a military coup. Ukraine, as a consequence, was in territorial crisis as ordinary ethnic Russians and Russian-speaking people, concentrated particularly in the southeast, sought protection from the fascist junta now ensconced in Kyiv. In these circumstances, it was understandable that former tsarist and Soviet identities in regions historically close to Russia resurfaced.
Conference papers on the topic "Coupon redemption"
1
Chang, Tung-Chun, Yishuo Shi, De-Nian Yang, and Wen-Tsuen Chen. "Seed Selection and Social Coupon Allocation for Redemption Maximization in Online Social Networks." In 2019 IEEE 35th International Conference on Data Engineering (ICDE). IEEE, 2019. http://dx.doi.org/10.1109/icde.2019.00044.
Full text
2
Chencheng Fang and Jiantong Zhang. "What does delay in coupon redemptions imply? An investigation into customers' future purchase probability." In 2017 14th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2017. http://dx.doi.org/10.1109/icsssm.2017.7996198.
Full textReports on the topic "Coupon redemption"
1
Yoon, Eunju, Hyunjoo Im, and Young Ha. Determinants of Consumer Intention for Mobile Coupon Redemption. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-960.
Full text