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Journal articles on the topic 'Coupon redemption'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Bawa, Kapil, Srini S. Srinivasan, and Rajendra K. Srivastava. "Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption." Journal of Marketing Research 34, no. 4 (November 1997): 517–25. http://dx.doi.org/10.1177/002224379703400408.

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The measurement of consumers’ coupon proneness and the prediction of their redemption behavior is important to the evaluation of marketers’ couponing programs. Although considerable attention has been paid in the couponing literature to the identification of factors that influence coupon usage behavior, relatively little work has been done to develop models that can help managers predict consumer response to specific coupons and design effective coupon promotions. The authors propose a model of coupon redemption that extends previous models of coupon usage by considering the joint effects of coupon attractiveness and coupon proneness on redemption, and does not require explicit measurement of these variables. Empirical application of the model shows that it correctly predicts redemption intentions for nearly 90% of consumers in a holdout sample and substantially outperforms a logit model that includes traditional measures of coupon proneness, coupon characteristics, and demographics. The proposed model also provides insights into consumer response to coupons that are not provided by the logit model. Overall, the model shows considerable promise as an aid to managers in designing coupon promotions and developing precision targeting strategies.

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Gonzalez, Ernesto. "Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions." International Journal of Marketing Studies 8, no. 6 (November 11, 2016): 1. http://dx.doi.org/10.5539/ijms.v8n6p1.

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<p>This paper examined the impact of coupon proneness and redemption efforts on the intention to redeem or use mobile coupons from the smartphones in a sample of business students at Florida National University. The descriptive analysis, which was based on the Theory of Reasoned Action, Theory of Plan Behavior, Acquisition-Transaction Utility Theory, Unified Theory of Acceptance and Use of Technology, and The Technology Acceptance Model Theory, used the coupon proneness, redemption efforts and the intention to redeem or use mobile coupons scales adapted to mobile coupons setting. Structural equation modeling revealed two subcomponents of the coupon proneness (coupon propensity and enjoyment) and high and significant values of coupon propensity and enjoyment on the intention to redeem or use mobile coupons for the groups of students. However, the impact of redemption efforts on the intention to redeem or use mobile coupons was negative as expected, but weak and not significant.</p>

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3

Tang, Qing, Fen Liu, Shan Liu, and Yunfeng Ma. "Consumers’ redemption behavior of recommended mobile coupons in social network sites." Management Decision 57, no. 9 (October 15, 2019): 2477–500. http://dx.doi.org/10.1108/md-03-2017-0234.

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Purpose The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach A research model that integrates recommendation trust, positive utilities, and negative utilities of coupon redemption is developed. With the important role of trust in social recommendation taken into consideration, the key drivers of recommendation trust were analyzed in the model. Data were collected from 210 users with mobile coupon recommendation experience in one of the largest SNS (i.e. WeChat) in China. The authors used partial least squares technique to analyze the model. Findings Recommendation trust and positive utilities (economic benefits and perceived enjoyment) positively affect the intention of mobile coupon redemption. Perceived risk, as a negative utility, negatively influences coupon redemption intention. In addition, swift trust (structure assurance, perceived similarity, trust propensity, and expertise of the recommender), knowledge-based trust (familiarity with the retailers), and emotion-based trust (social tie strength) are key drivers that promote recommendation trust. Originality/value While prior research investigated mobile coupon redemption behavior in which coupons were issued by merchants, limited research analyzed consumer responses toward mobile coupons in social recommendation. This study examines the effects of recommendation trust, positive utilities, and negative utilities on mobile coupon redemption in the context of social recommendation and recognizes the key drivers of recommendation trust.

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Spiekermann, Sarah, Matthias Rothensee, and Michael Klafft. "Street marketing: how proximity and context drive coupon redemption." Journal of Consumer Marketing 28, no. 4 (June 28, 2011): 280–89. http://dx.doi.org/10.1108/07363761111143178.

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PurposeIn 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper aims to show how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaign's success.Design/methodology/approachThe paper reports an empirical study conducted in co‐operation with a restaurant chain: 9.880 Subway coupons were distributed under different experimental context conditions. Redemption behavior was analyzed with the help of logistic regressions.FindingsIt was found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant, the less does the amount of monetary incentive determine the motivation to redeem.Practical implicationsWhen designing a coupon campaign for a company, coupon distribution should not follow a “one‐is‐good‐for‐all‐strategy” even for one marketer within one product category. Instead each coupon strategy should carefully consider contextual influence.Originality/valueThis paper is the first to the authors' knowledge that systematically investigates the impact of context variables on coupon redemption. It focuses on context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing campaigns.

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Inman, J. Jeffrey, and Leigh McAlister. "Do Coupon Expiration Dates Affect Consumer Behavior?" Journal of Marketing Research 31, no. 3 (August 1994): 423–28. http://dx.doi.org/10.1177/002224379403100310.

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Expiration dates are used by couponers to limit their financial liability temporally. Traditional wisdom assumes that coupon redemptions are greatest in the period immediately following the coupon drop and decline monotonically. Using regret theory, the authors predict that expiration dates induce a second mode in the redemption pattern just prior to the expiration date. They test this prediction by extending an existing coupon redemption model to incorporate an expiration effect and then estimating both the existing and the expiration models using weekly coupon redemption data for spaghetti sauce from A.C. Nielsen panels in two cities. Results are consistent with their prediction. Implications for practitioners and researchers are discussed.

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J. Kitchen, Philip, Sharifah Faridah Syed Alwi, Norbani Che-Ha, and Pei Yee Lim. "Coupon redemption behaviour: a Malaysian cross-segment investigation." Marketing Intelligence & Planning 32, no. 1 (January 28, 2014): 66–88. http://dx.doi.org/10.1108/mip-05-2013-0089.

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Purpose – The purpose of this paper is to examine differing attitudinal characteristics (attitude and subjective norms) and perceptions of coupon characteristics (coupon value and coupon expiration date) towards coupon redemption based on psychological and demographic segments of consumers who may well differ in their purchase motivations and accompanying decision making. Design/methodology/approach – Following a detailed literature review, the characteristics are examined by means of a structured questionnaire administered via “mall intercept” to a convenience sample in major shopping areas in Malaysia. Findings – Following a variety of statistical tests, the findings support the use of coupon proneness, value consciousness, price consciousness and brand involvement as separate variables underpinning coupon usage propensity and indicated the value of coupons if used judiciously in relation to pre-identified segments. Research limitations/implications – The limitations associated with convenience sampling apply here, that is the findings cannot be generalised. Practical implications – The basis for sound parameters for the use of coupons are of value to marketing management. Originality/value – The paper offers an unique insight into coupon propensity and usage from a little-known economy. Its value lies in the degrees of support offered to findings from more advanced economies and a basis for differentiation in the Malaysian context.

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Khelladi, Insaf, Sylvaine Castellano, Vincent Dutot, Jean-Marc Lehu, and Raphaela C. Haeb. "The Influence of Geolocated Mobile Coupons on Customer Behavior." International Journal of Technology and Human Interaction 17, no. 2 (April 2021): 23–39. http://dx.doi.org/10.4018/ijthi.2021040102.

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Despite the growing interest in mobile advertising targeting smartphones' users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integrating the location dimension. This study is addressing the needs for new insights about customers' attitudes, considering the technological and social evolution of the use of smartphones. This article explores how product and retail managers can offer mobile coupon opportunities to increase coupon redemption among potential customers using smartphones, and potentially concerned with privacy issues. Through the theory of planned behavior, this study finds that geolocation is a relevant variable in mobile advertising for a conversion rate optimization. The results suggest that geolocation has a positive impact on behavioral intention and increases the likelihood of coupon redemption.

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Bawa, Kapil, and Robert W. Shoemaker. "The Effects of a Direct Mail Coupon on Brand Choice Behavior." Journal of Marketing Research 24, no. 4 (November 1987): 370–76. http://dx.doi.org/10.1177/002224378702400404.

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The authors examine the effects of a manufacturer coupon on brand choice behavior. The level of coupon redemption and changes in brand choice behavior after redemption are examined as a function of the household's prior probability of purchasing the promoted brand, likelihood of buying a favorite competitive brand, and coupon face value. A model of the coupon redemption decision is developed to predict response to the coupon promotion by different consumer segments. Predictions from the model are tested by using scanner panel data from a field experiment on coupon face values. Coupon redemption rates are found to be much higher among households that have purchased the brand on a regular basis in the past. The results also suggest that most consumers revert to their precoupon choice behavior immediately after their redemption purchase. These and other findings have important implications for the profitability of coupon promotions.

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Bawa, Kapil, and Robert W. Shoemaker. "Analyzing Incremental Sales from a Direct Mail Coupon Promotion." Journal of Marketing 53, no. 3 (July 1989): 66–78. http://dx.doi.org/10.1177/002224298905300308.

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Several authors have noted that the profitability of a coupon promotion depends on the incremental sales generated by the coupon. However, most prior research on coupon promotions has focused on redemption rates and little is known about the characteristics of households that make incremental purchases. The authors develop and test several hypotheses about the characteristics of households that make incremental purchases in response to a direct mail coupon promotion. For the product tested, coupons produced greater incremental sales among households that were larger, more educated, and were homeowners. The findings suggest that directing coupons to the most responsive market segments can increase profits significantly.

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Bawa, Kapil, Srini S. Srinivasan, and Rajendra K. Srivastava. "Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption." Journal of Marketing Research 34, no. 4 (November 1997): 517. http://dx.doi.org/10.2307/3151968.

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Wang, Xia, Jin-He Zhang, and Xiao-Gen Wu. "Determinants of Tourism Coupon Redemption." Journal of Travel & Tourism Marketing 32, no. 4 (November 7, 2014): 339–51. http://dx.doi.org/10.1080/10548408.2014.896768.

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Babakus, Emin, Peter Tat, and William Cunningham. "COUPON REDEMPTION: A MOTIVATIONAL PERSPECTIVE." Journal of Consumer Marketing 5, no. 2 (February 1988): 37–43. http://dx.doi.org/10.1108/eb008224.

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13

Rose, Shyanika W., Allison M. Glasser, Yitong Zhou, Tess Boley Cruz, Amy M. Cohn, Brianna A. Lienemann, M. Justin Byron, et al. "Adolescent tobacco coupon receipt, vulnerability characteristics and subsequent tobacco use: analysis of PATH Study, Waves 1 and 2." Tobacco Control 27, e1 (February 22, 2018): e50-e56. http://dx.doi.org/10.1136/tobaccocontrol-2017-054141.

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ObjectivesWe examine adolescent receipt of tobacco coupons and subsequent tobacco use.MethodsData were from the Population Assessment of Tobacco and Health (PATH) Study (2013–2015). We identified correlates of coupon receipt at Wave 1 (youth sample age 12–17 ; n = 13 651) including demographics, additional vulnerability factors that may place youth at risk of tobacco use and correlates of coupon receipt by channel. We examined associations of Wave 1 coupon receipt with Wave 2 tobacco use using weighted multivariable models.ResultsOverall, 7.6% of US youth received tobacco coupons in the 6 months before Wave 1. Coupon recipients were more likely to be women, living outside urban areas, living with a tobacco user, current and former (vs never) tobacco users, having high internalising mental health symptoms and having a favourite tobacco advertisement. Coupons were received primarily through direct mail (56%), product packs (28%) and online (25%). Never tobacco users at Wave 1 who received coupons were more likely to be ever users at Wave 2 (adjusted OR (aOR)=1.42; 95% CI 1.06 to 1.91). Coupon recipients were more likely to use a new tobacco product between waves (aOR=1.67; 95% CI 1.18 to 2.36) and report past 30-day tobacco use at Wave 2 (aOR=1.81; 95% CI 1.31 to 2.49).ConclusionsOne in 13 US youth (7.6%) received coupons. Vulnerable youth had the greatest odds of coupon receipt. Coupon recipients had greater odds of tobacco use among never users, trying a new tobacco product and current use. Coupon bans, limits on youth coupon exposure, stronger age verification, pack inserts or restricting coupon redemption may help reduce tobacco use among adolescents, particularly for those at greatest risk.

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Clark, Ronald A., James J. Zboja, and Ronald E. Goldsmith. "Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption." Journal of Promotion Management 19, no. 2 (March 2013): 188–210. http://dx.doi.org/10.1080/10496491.2013.769475.

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15

Mittal, Banwari. "An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption." Journal of Marketing Research 31, no. 4 (November 1994): 533–44. http://dx.doi.org/10.1177/002224379403100407.

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The author proposes a model of consumer redemption of grocery coupons, integrating the separate literatures on consumer demographics, nondemographic consumer characteristics, and cost/benefit perceptions. The model posits that demographics are poor predictors of coupon-use behavior, because they are the farthest in the causal chain. The effects of demographics are mediated by three layers of mediating variables, each successively closer to coupon attitudes and use. Data from a sample of grocery shoppers show most of the hypothesized mediational paths to be significant. The research cautions against arbitrary use of demographics for targeting promotional efforts and offers an approach to constructing an understanding of the psychological processes that mediate between consumers’ demographics and their marketplace behaviors.

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Trump, Rebecca K. "Harm in price promotions: when coupons elicit reactance." Journal of Consumer Marketing 33, no. 4 (June 13, 2016): 302–10. http://dx.doi.org/10.1108/jcm-02-2015-1319.

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Purpose This research aims to demonstrate that coupons with short durations for redemption can backfire, lowering consumers’ attitudes toward the company. Design/methodology/approach Two experimental studies in the restaurant context demonstrate the backfire effect. A boundary condition of the effect as well as the underlying psychological process are identified. Findings Consumers respond adversely to coupons with restrictive requirements for redemption – in particular, a short duration. Study 1 indicates that while a short-duration (vs long-duration) coupon may backfire when its face value is low, this backfire effect is attenuated when the coupon’s face value is high. Furthermore, Studies 1 and 2 provide evidence that psychological reactance is the process underlying this backfire effect. Originality/value Consumers respond negatively to coupons with restrictive requirements for redemption because they perceive them as a company’s attempt to limit their freedom of choice. Companies should take measures, including careful target marketing, to avoid rousing this reaction from their consumers.

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17

Khajehzadeh, Saman, Harmen Oppewal, and Dewi Tojib. "Mobile coupons: what to offer, to whom, and where?" European Journal of Marketing 49, no. 5/6 (May 11, 2015): 851–73. http://dx.doi.org/10.1108/ejm-04-2014-0252.

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Purpose – This paper aims to investigate the redemption of promotional offers in a mobile service context. It specifically studies how mobile coupon redemption depends on the type of product offered, the convenience of accessing a retailer and the consumer’s shopping motivation. Retailers increasingly use mobile coupon services as a complementary channel to send promotional offers to consumers. Design/methodology/approach – Two studies examine how the three factors interact in determining coupon redemption. Both involve a scenario-based experiment. Participants are over 750 members of an online panel in the USA. Findings – The results show that when the retailer offers a hedonic product, consumers’ shopping motivation matters more, whereas when the retailer offers a utilitarian product, consumers’ location dominates their redemption intentions. Research limitations/implications – One limitation of this research is the use of hypothetical scenarios. Although this limitation was addressed by conducting a quasi-experiment, future research could be carried out using a field experiment. Practical implications – Results suggest that in a mobile channel, personalization of promotions is more important for utilitarian shoppers than for hedonic shoppers. Originality/value – Drawing on the theories of regulatory focus and preference for the status quo, this paper posits that mobile coupon redemption is determined by whether the offer requires consumers to divert from their focal shopping motivation (i.e. their status quo). The authors explain this difference by showing the mediating role of regulatory fit.

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Wierich, Ralf, and Stephan Zielke. "How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements." European Journal of Marketing 48, no. 3/4 (April 8, 2014): 699–721. http://dx.doi.org/10.1108/ejm-01-2012-0030.

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Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers. Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural equation modeling. Findings – The results demonstrate that addressing customers personally and face value have a positive impact on attitudinal loyalty. Surprisingly, the positive effect of personalization is stronger than that of typical variations in face value. In contrast, a high minimum purchase amount restriction has a negative total effect on loyalty and neutralizes the positive effects generated by personalization. The results illustrate further that personalization influences loyalty via self-reference and enjoyment independently of any cognitive evaluation of the coupon, while face value and the minimum purchase amount require at least some cognitive processing to have a loyalty impact. Research limitations/implications – Future studies can use the developed framework to test the impact of other design elements, promotion types or loyalty schemes. Practical implications – The results underline that personalization offers opportunities for increasing loyalty without the necessity of large investments. As these effects can occur without redemption, coupon promotions should not be evaluated based on redemption rates only. Originality/value – The study extends existing research by focusing on retailer coupons, analyzing the combined loyalty effects of three coupon design elements and developing a framework to analyze direct and indirect loyalty effects as well.

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Lee, Sunghee, Ai Rene Ong, and Michael Elliott. "Exploring Mechanisms of Recruitment and Recruitment Cooperation in Respondent Driven Sampling." Journal of Official Statistics 36, no. 2 (June 1, 2020): 339–60. http://dx.doi.org/10.2478/jos-2020-0018.

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AbstractRespondent driven sampling (RDS) is a sampling method designed for hard-to-sample groups with strong social ties. RDS starts with a small number of arbitrarily selected participants (“seeds”). Seeds are issued recruitment coupons, which are used to recruit from their social networks. Waves of recruitment and data collection continue until reaching a sufficient sample size. Under the assumptions of random recruitment, with-replacement sampling, and a sufficient number of waves, the probability of selection for each participant converges to be proportional to their network size. With recruitment noncooperation, however, recruitment can end abruptly, causing operational difficulties with unstable sample sizes. Noncooperation may void the recruitment Markovian assumptions, leading to selection bias. Here, we consider two RDS studies: one targeting Korean immigrants in Los Angeles and in Michigan; and another study targeting persons who inject drugs in Southeast Michigan. We explore predictors of coupon redemption, associations between recruiter and recruits, and details within recruitment dynamics. While no consistent predictors of noncooperation were found, there was evidence that coupon redemption of targeted recruits was more common among those who shared social bonds with their recruiters, suggesting that noncooperation is more likely to be a feature of recruits not cooperating, rather than recruiters failing to distribute coupons.

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Noble, Stephanie M., Kang Bok Lee, Russell Zaretzki, and Chad Autry. "Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates." International Journal of Research in Marketing 34, no. 2 (June 2017): 553–71. http://dx.doi.org/10.1016/j.ijresmar.2016.08.010.

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Banerjee, Sy, and Scott Yancey. "Enhancing mobile coupon redemption in fast food campaigns." Journal of Research in Interactive Marketing 4, no. 2 (June 4, 2010): 97–110. http://dx.doi.org/10.1108/17505931011051650.

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Yin, Wen, and Alan J. Dubinsky. "Framing Effects of Coupon Face Value on Coupon Redemption: A Literature Review with Propositions." Journal of Marketing Management 20, no. 7-8 (August 2004): 877–96. http://dx.doi.org/10.1362/0267257041838764.

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Dong, Diansheng, and Harry M. Kaiser. "Coupon Redemption and Its Effect on Household Cheese Purchases." American Journal of Agricultural Economics 87, no. 3 (August 2005): 689–702. http://dx.doi.org/10.1111/j.1467-8276.2005.00756.x.

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Ramaswamy, Venkatram, and Srini S. Srinivasan. "Coupon characteristics and redemption intentions: A segment-level analysis." Psychology and Marketing 15, no. 1 (January 1998): 59–80. http://dx.doi.org/10.1002/(sici)1520-6793(199801)15:1<59::aid-mar5>3.0.co;2-m.

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Roehm, Harper A., and Michelle L. Roehm. "The relationship between FSI advertising style and coupon redemption." Marketing Letters 18, no. 4 (April 24, 2007): 237–47. http://dx.doi.org/10.1007/s11002-007-9015-0.

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Gönül, Füsun F., and Anthony A. Smith. "A method to infer coupon availability from coupon redemption in the supermarket scanner panel data." Journal of Retailing and Consumer Services 6, no. 2 (April 1999): 107–15. http://dx.doi.org/10.1016/s0969-6989(98)00019-8.

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Bonnici, Joseph, David P. Campbell, William B. Fredenberger, and Kathryn H. Hunnicutt. "Consumer Issues In Coupon Usage: An Exploratory Analysis." Journal of Applied Business Research (JABR) 13, no. 1 (September 7, 2011): 31. http://dx.doi.org/10.19030/jabr.v13i1.5770.

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<span>This article investigates consumers salient issues which influence their decisions for not using coupons. Questionnaire data are factor analyzed, and five underlying constructs are identified: embarrassment; forgetfulness, hassle, proneness to expire, and limited financial worth. In the face of such obstacles, marketers should be more proactive in addressing consumer concerns about the redemption process.</span>

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Nakhata, Chinintorn, and Hsiao-Ching Kuo. "Consumer avoidance of specially priced items during social coupon redemption." Journal of Retailing and Consumer Services 34 (January 2017): 287–93. http://dx.doi.org/10.1016/j.jretconser.2016.01.011.

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Kim, Claire Heeryung, and Youjae Yi. "The Effects of Impression Management on Coupon Redemption across Cultures." Psychology & Marketing 33, no. 7 (June 9, 2016): 573–83. http://dx.doi.org/10.1002/mar.20898.

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Mendelson, Richard, Tim Mantz, Bonnie Gorder-Hinchey, and Angel Bowie. "A COMPARISON OF US AND INDIAN CONSUMERS M-COUPON REDEMPTION BEHAVIORS." Journal of Academy of Business and Economics 15, no. 3 (October 1, 2015): 113–22. http://dx.doi.org/10.18374/jabe-15-3.16.

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Argo, Jennifer J., and Kelley J. Main. "Stigma by Association in Coupon Redemption: Looking Cheap because of Others." Journal of Consumer Research 35, no. 4 (December 2008): 559–72. http://dx.doi.org/10.1086/591102.

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Mittal, Banwari. "An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption." Journal of Marketing Research 31, no. 4 (November 1994): 533. http://dx.doi.org/10.2307/3151881.

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Keyyup Lee. "The Study on the Coupon Redemption Rate Prediction Model Using Shrinkage Estimator." Journal of Product Research 25, no. 3 (September 2007): 73–88. http://dx.doi.org/10.36345/kacst.2007.25.3.007.

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Witte, Susan, Nabila El-Bassel, Satya Krishnan, Robert Schilling, and Balmatee Bidassie. "Correlates of condom coupon redemption among urban sexually transmitted disease clinic patients." Women's Health Issues 9, no. 1 (January 1999): 56–64. http://dx.doi.org/10.1016/s1049-3867(98)00024-3.

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Zhang, Zelin, Minghui Ma, Peter T. L. Popkowski Leszczyc, and Hejun Zhuang. "The influence of coupon duration on consumers’ redemption behavior and brand profitability." European Journal of Operational Research 281, no. 1 (February 2020): 114–28. http://dx.doi.org/10.1016/j.ejor.2019.08.029.

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Ball, Lanae, Amy McCauley, Tracey Paul, Kenneth Gruber, Lauren Haldeman, and Jigna Dharod. "Evaluating the Implementation of a Farmers’ Market Targeting WIC FMNP Participants." Health Promotion Practice 19, no. 6 (November 23, 2017): 946–56. http://dx.doi.org/10.1177/1524839917743965.

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The present study planned and implemented a new farmers’ market (FM) at a WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) clinic in North Carolina, of which WIC FM Nutrition Program (FMNP) participants were the main priority population. The purpose of this FM was to provide convenience and improve access to locally grown fresh fruits and vegetables in the community and to increase the FMNP coupon redemption rate. The main objective of this study was to describe the overall process and key strategies involved in implementing a FM at a WIC clinic. A community-based participatory research design using different formative methods documented the process and key inputs in FM implementation. Local farmers, program administrators, and community advocates were involved in documenting the implementation process. Multiple formative methods included direct observation and semistructured interviews with staff and farmers (n = 13). A community partnership was key in implementing the FM. The market operated weekly over the course of 24 weeks, involved 12 WIC-approved farmers, and featured over 50 types of fresh fruits and vegetables. The FMNP coupon redemption rate at the county level increased from 51.3% to 62.9%. The results demonstrate that a FM can be successfully located near a WIC clinic with positive effects of increasing availability to fresh fruits and vegetables for a low-income population and revenue for local farmers.

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Lichtenstein, Donald R., Nancy M. Ridgway, and Richard G. Netemeyer. "Price Perceptions and Consumer Shopping Behavior: A Field Study." Journal of Marketing Research 30, no. 2 (May 1993): 234–45. http://dx.doi.org/10.1177/002224379303000208.

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Seven price-related constructs—five consistent with a perception of price in its “negative role” and two consistent with a perception of price in its “positive role”— are used as independent variables to predict marketplace responses/behaviors in five domains: price search, generic product purchases, price recall, sale responsiveness, and coupon redemption. The price-related constructs explain a significant amount of variance in all five domains, providing evidence of predictive validity. Results of a higher order factor analysis are also reported, which provide some support for the positive-negative perception of price taxonomy.

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Lee, Jonq‐Ying, and Mark G. Brown. "Coupon Redemption and the Demand for Frozen Concentrated Orange Juice: A Switching Regression Analysis." American Journal of Agricultural Economics 67, no. 3 (August 1985): 647–53. http://dx.doi.org/10.2307/1241088.

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Nayal, Preeti, Neeraj Pandey, and Justin Paul. "Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model." International Journal of Information Management 57 (April 2021): 102288. http://dx.doi.org/10.1016/j.ijinfomgt.2020.102288.

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Osman, Amira, Tara Queen, Kelvin Choi, and Adam O. Goldstein. "Receipt of direct tobacco mail/email coupons and coupon redemption: Demographic and socioeconomic disparities among adult smokers in the United States." Preventive Medicine 126 (September 2019): 105778. http://dx.doi.org/10.1016/j.ypmed.2019.105778.

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Fong, Lawrence Hoc Nang, Sunny Zhenzhen Nong, Daniel Leung, and Ben Haobin Ye. "Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators." International Journal of Hospitality Management 94 (April 2021): 102816. http://dx.doi.org/10.1016/j.ijhm.2020.102816.

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Qiu, Chun, and Ping Zhao. "Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword." Journal of Business Research 103 (October 2019): 163–72. http://dx.doi.org/10.1016/j.jbusres.2019.06.024.

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Alt, Florian, Daniel Buschek, David Heuss, and Jörg Müller. "Orbuculum - Predicting When Users Intend to Leave Large Public Displays." Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies 5, no. 1 (March 19, 2021): 1–16. http://dx.doi.org/10.1145/3448075.

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We present a system, predicting the point in time when users of a public display are about to leave. The ability to react to users' intention to leave is valuable for researchers and practitioners alike: users can be presented additional content with the goal to maximize interaction times; they can be offered a discount coupon for redemption in a nearby store hence enabling new business models; or feedback can be collected from users right after they have finished interaction without interrupting their task. Our research consists of multiple steps: (1) We identified features that hint at users' intention to leave from observations and video logs. (2) We implemented a system capable of detecting such features from Microsoft Kinect's skeleton data and subsequently make a prediction. (3) We trained and deployed a prediction system with a Quiz game which reacts when users are about to leave (N=249), achieving an accuracy of 78%. The majority of users indeed reacted to the presented intervention.

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Shaw, Bret Randall, Barry Radler, and John Haack. "Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines." Social Marketing Quarterly 18, no. 4 (November 8, 2012): 274–80. http://dx.doi.org/10.1177/1524500412466073.

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Increased residential development around lakeshores is associated with reduced wildlife habitat, lower biodiversity, and degraded water quality. One way to improve degraded lakeshores is riparian buffers. To accomplish this goal, one approach used by stakeholder groups focused on protecting lakes is to subsidize the costs of restoring native plants that lakeshore property owners can reestablish in more highly developed areas of their lakeshore property. Little research has explored how to increase participation in these programs. Two different coupons were mailed out randomly to subscribers of a county lakes and rivers association located in northwest Wisconsin. The message strategy tested builds on the “zero-price effect,” which posits that when faced with a choice between two product options, one of which is free, people respond more readily to the free offer as if the zero price not only implies a low cost of buying a product but also increases its perceived valuation simply in its being characterized as free. Households received a coupon that read “Free pack or $5 off” with the “free pack” as the visually dominant element or a coupon that read “$5 off or free pack” with the “$5 off” designed as the visually dominant element. Otherwise, the coupons were identical. Half of the households randomly received the first coupon and the other half received the second. Coupons could be redeemed at one of five participating nurseries. As hypothesized, results indicated the “free pack” coupon offer was more attractive to recipients with almost twice as many redemptions.

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Engel, Katherine, and Elizabeth H. Ruder. "Fruit and Vegetable Incentive Programs for Supplemental Nutrition Assistance Program (SNAP) Participants: A Scoping Review of Program Structure." Nutrients 12, no. 6 (June 4, 2020): 1676. http://dx.doi.org/10.3390/nu12061676.

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The low intake of fruits/vegetables (FV) by Supplemental Nutrition Assistance Program (SNAP) participants is a persistent public health challenge. Fruit and vegetable incentive programs use inducements to encourage FV purchases. The purpose of this scoping review is to identify structural factors in FV incentive programs that may impact program effectiveness, including (i.) differences in recruitment/eligibility, (ii.) incentive delivery and timing, (iii.) incentive value, (iv.) eligible foods, and (v.) retail venue. Additionally, the FV incentive program impact on FV purchase and/or consumption is summarized. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines for scoping reviews, a search of four bibliographic databases resulted in the identification of 45 publications for consideration; 19 of which met the pre-determined inclusion criteria for full-length publications employing a quasi-experimental design and focused on verified, current SNAP participants. The data capturing study objective, study design, sample size, incentive program structure characteristics (participant eligibility and recruitment, delivery and timing of incentive, foods eligible for incentive redemption, type of retail venue), and study outcomes related to FV purchases/consumption were entered in a standardized chart. Eleven of the 19 studies had enrollment processes to receive the incentive, and most studies (17/19) provided the incentive in the form of a token, coupon, or voucher. The value of the incentives varied, but was usually offered as a match. Incentives were typically redeemable only for FV, although three studies required an FV purchase to trigger the delivery of an incentive for any SNAP-eligible food. Finally, most studies (16/19) were conducted at farmers’ markets. Eighteen of the 19 studies reported a positive impact on participant purchase and/or consumption of FV. Overall, this scoping review provides insights intended to inform the design, implementation, and evaluation of future FV incentive programs targeting SNAP participants; and demonstrates the potential effectiveness of FV incentive programs for increasing FV purchase and consumption among vulnerable populations.

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Leone, R. "Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,." Journal of Retailing 72, no. 3 (1996): 273–89. http://dx.doi.org/10.1016/s0022-4359(96)90030-5.

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Lenk, Peter J. "Hierarchical bayes forecasts of multinomial dirichlet data applied to coupon redemptions." Journal of Forecasting 11, no. 7 (November 1992): 603–19. http://dx.doi.org/10.1002/for.3980110703.

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Mills, Paul, and César Zamudio. "Scanning for discounts: examining the redemption of competing mobile coupons." Journal of the Academy of Marketing Science 46, no. 5 (July 12, 2018): 964–82. http://dx.doi.org/10.1007/s11747-018-0592-7.

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Besharat, Ali, Gia Nardini, and Anne L. Roggeveen. "Online daily coupons: Understanding how prepayment impacts spending at redemption." Journal of Business Research 127 (April 2021): 364–72. http://dx.doi.org/10.1016/j.jbusres.2021.01.047.

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Dhar, Sanjay K., and Stephen J. Hoch. "Price Discrimination using in-Store Merchandising." Journal of Marketing 60, no. 1 (January 1996): 17–30. http://dx.doi.org/10.1177/002224299606000103.

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The authors compare the effectiveness of in-store coupons and straight off-the-shelf price discounts (bonus buys), in generating incremental sales and profits for the retailer. In five field tests, they find that, on average, in-store coupons lead to a 35% greater increase in the promoted brand's sales than bonus buys offering the same level of discount. Because redemption rates average 55%, in-store coupons produce a 108% greater increase in dollar profits than bonus buys. Both promotion vehicles have the same effect on the rest of the category, so coupons lead to higher overall category sales and profits. The authors develop a unified decision framework for a retailer maximizing category profits, that considers the trade-offs involved in using coupons and bonus buys in response to bill-back trade deals. Their empirical application in the ready-to-eat cereal category shows that the retailer passes through larger amounts of a trade deal when using in-store coupons. As a consequence, at the optimal discount level, unit category sales and dollar category profits are substantially higher with coupons. Robustness checks show that the findings hold over a wide range of parameter values and are, thus, generalizable.

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