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1
Chang, Chi-Hsiung, and 張志雄. "The Consumer Behavior Research of Compulsory Education Students Attending Cram Schools — Foreign Language Cram Schools." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/88747308694907830650.
Full textAbstract:
碩士中國文化大學
國際企業管理研究所
90
The purposes of the study are to understand the consumer behavior of the parents who let their children attend foreign language courses in cram schools or institutes, to know further if the parents show significant variance in the degree of the motives, the sources of information, and the evaluation or not. The data is composed by the parents whose child is the student of the junior high or the elementary school, and it is collected by 522 questionnaires and returned completely by 371 parents (about 71% response rate). The major four sources of reference material are " the recommendation from relatives", " the recommendations form other students'' parents ", " the recommendations from classmates or higher grade schoolmates ", and " the recommendations from teachers ". Above all are interpersonal recommendations, so we can understand the messages from interpersonal relationship have greater influence on consumers to make decisions to take lessons after school. The most important five estimative standard items are " the professional and expressional abilities of the teacher ", " the attendance conditions and teaching attitudes of the teacher", " the achieved percentage of scheduled progress and the atmosphere in class ", "the total hours and the number of times of taking courses ", and " the depth and the practicability of the contents of course ". The parents show significant variance in the degree of the motives, the sources of the messages, and the evaluations.
2
Yeh, Tzu-Ching, and 葉子菁. "How the Cram Schools Survive from a Low Birth RateAn example of academic cram school." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9qy623.
Full textAbstract:
碩士樹德科技大學
金融系碩士班
103
In Taiwan, the fertility rate has declined gradually by years and then the population pyramid shows low birth rate. Because of the phenomenon, the number of the students decreased every year, which results in the decreasing of the number of classes in the schools. However, the cram schools become more prosperous under the attack of low birth rate. The study will examine the impacts of low birth rate of cram schools by SWOP, interviewing the managers and teachers of G School, and questionnaire and case studies for parents. Further, it will be analyzed as Poter’s five forces analysis and 4C’s of marketing. Then, the cram schools will be suggested, based on the results, to develop in five ways such as sophisticated operation, multi-programs, internet marketing, improving the learning situation and raising a sense of worth. By means of implement the five ways, the cram school could operate well expectantly.
3
Chen, Chun-chung, and 陳俊仲. "Teaching Management of Schools and Cram-school Industry: A Case Study of Junior High Schools and a Cram School in Taipei County." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/91429403271426639565.
Full textAbstract:
碩士國立臺灣科技大學
企業管理系
98
This is a case study based on questionnaire survey collected from students, parents, and teachers in schools and cram-school industries. By interviewing directors of the cram school and principals of two junior high schools in the district, a better understanding of the junior high school and cram school is gained in terms of teaching and managerial status, and development trends. Comparisons are also made through the results of the interviews. Moreover, the interviews and surveys provide an insight into the compatibility between demand and supply of teaching in relation to teachers, parents, and students. The purpose of this paper is to serve as a basis of reference for parents and students while selecting or recommending educational institutions, and for school and cram-school teachers while enhancing or adapting teaching and management. Through the case study, it can be perceived that cram-school institutes emphasize the boost of intellectual performance more evidently than that of schools with regard to teaching management. In schools, the teaching beliefs of “five educations (moral, intellectual, physical, team-building, and artistic) are equally important” and “teaching in accordance with the aptitude of the students” are widely accepted by teachers and students. The teachers’ commitment to teaching management is still essential and influential to the students’ learning curve. Schools, parents, and cram schools have constructed a compatible network around the students. The relationship between teachers and students can be seen as two extremes of demand and supply. With the impact of the low birth rate, school and cram-school teachers are required to offer extra services so as to meet the growing expectations of parents and students.
4
Hsu, Ting Fang, and 徐婷芳. "A Study on the Differences of Marketing between Humanities and Science cram schools and English cram schools." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/v8q65v.
Full textAbstract:
碩士文藻外語大學
外語文教事業發展研究所
106
In recent years, under the situation of declining birthrate, cram schools compete intensely. The differences between marketing strategies behind English cram schools and those behind the humanities and science cram schools are the purposes of this study. This study uses four different cram schools in Kaohsiung City: two are humanities and science cram schools and two are English cram schools. Qualitative research method was adapted. Research data were collected and analyzed using the marketing 5P strategies by Gary in 1991: product, price, medium, promotion, and people. The conclusions indicate that on the aspect of product strategy, the differences between English cram schools and the humanities and science cram schools are the most; and the fewest of the differences on the aspect of medium strategy. On the other hand, the similarities on the aspect of product strategy are the most; and the fewest of the similarities on the aspect of price strategy. For those who want to invest or are now working in this field, the researcher suggests that they build their own marketing strategies and have unique products in order to be competitive.
5
Chungchih, Lee, and 李崇智. "The Factor Analysis of Parents Choosing Cram Schools–A Case Study of Cram Schools for Junior High Schools in Tainan County." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/95293973962913537512.
Full textAbstract:
碩士南台科技大學
高階主管企管碩士班
95
The execution of the diverse enrollment program provides the different ways of enrollment for junior high school students in Taiwan. However, junior high school students encounter a more intense competition than before, and thus take more lessons from cram schools. The number of cram school increases at least two times. This research aims to investigate the key factors when junior high students’ parents in Tainan county select cram schools for their children. The questionnaires are analyzed by using the method of factor analysis. The results show that the key factors of parents choosing cram schools for their children are child orientation, ability orientation and learning orientation.
6
CHIN, HSIEH YA, and 謝雅琴. "A Study of Attending Cram Schools among Elementary School Students." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/45210866508173935432.
Full textAbstract:
碩士大葉大學
教育專業發展研究所
98
The purposes of this study was to investigate the occurrence of attending cram schools for elementary school students and to examine relationships among perception of cram, academic self-efficacy, self-regulated learning, perceived academic achievement, and attending cram schools. It also explored whether attending cram schools brings any difference among perception of cram, academic self-efficacy, self-regulated learning and perceived academic achievement. A sample of 550 5th and 6th graders from the public elementary schools in Taiwan was selected. Questionnaires used in this study included Perception of Cram Scale, Academic Self-Efficacy Scale, Self-Regulated Learning Scale, Perceived Academic Achievement Scale and Reasons Scale. The data obtained were analyzed by descriptive statistics, Pearson’s correlation, t-test and Enter Multiple Regression. The results of this study were as follows: (1)The percentage of students who attend cram schools is 82%. (2)The main reason why students attend cram schools is the perception of usefulness of cram courses, secondly is family factor. The lowest impact is from others. (3)Students feel that it’s more useful to study on their own or their family can help with their homework, so they don’t need to attend cram schools. (4)There are significant differences in perception of cram, cognitive regulation, behavioral regulation and perceived academic achievement between students with and without attending cram schools. (5)There are significant correlation among positive perception of cram, academic self-efficacy, self-regulated learning and perceived academic achievement. (6)Students with and without attending cram schools, academic self-efficacy and cognitive regulation could effectively predict perceived academic achievement.
7
Liao, Chen-Hsin, and 廖晨心. "Business and Expansion Strategies of Taiwan''s Cram Schools－A Case Study of H Cram School." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/98p99k.
Full textAbstract:
碩士健行科技大學
企業管理系碩士班
105
As a result of the change of school education policies, the trend toward low birth rate and the low threshold of cram school, Taiwan’s cram schools are constantly emerging, which have different enrollment patterns, faculty members and curriculum planning. With the enhancement of parent’s education level, parents pay more attention to children''s academic courses, andhave more expectations and requirements in selection of cram school. Faced with an increasingly competitive supplementary education industry, management and development policies of cram schoolshould also advance with the times, and continuously adjust and update in order to maintain a competitive advantage. This research adopts a case study method. For the supporting strategies of which Taiwan’s supplementary education industry should carry out in response to social environment changes, a SWOT analysis is used to analyze H cram school. A five forces analysis discusses five factors that influence Taiwan’s supplementary education industry. From the results of the case study, some suggestions for management and development strategies of H cram school are provided.
8
Chang, I.-Hsiung, and 張義雄. "Exploring The Key Success Factors of Cram Schools on Parental Perspectives─A Study of Cram Schools in Taipei Area." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/11659785331225396181.
Full textAbstract:
碩士淡江大學
管理科學研究所企業經營碩士在職專班
95
Recently, due to the change in Taiwan’s environment, as the focus on the importance of language ability by people and the parents’ anxiety on their children’ education, so the demand for cram schools are higher than before. However, the only affair that the government regulates on cram schools is no more than providing acceptable facilities. There are few specific standards for qualification on teaching and class management. Parents, in a way, do have their own criteria for selecting ideal cram schools. Therefore, many cram schools are still thriving especially facing the economic recession and the trend of fewer children. During these ten years, the birth of children in Taiwan is fewer and fewer by years and reduces from three hundreds thousand to about two hundreds thousand, but the numbers of cram schools become more and more-step up quintuple from 1997 to 2006. The purpose of this study is to investigate the key success factors (KSFs) in Cram Schools on parental perspectives, based on a study of cram schools in Taipei area. This research was conducted through document collection, brainstorm meeting of cram school managers, preliminary questionnaire surveys and symposiums, finally a survey was conducted. The subjects of this survey were parents whose children are students of cram schools which have been set up for over 10 years and have a number of over 300 students. Finally there are 633 valid subjects were returned. The data of the survey were analyzed and the result is shown below: I. From parents’ point of view, the key success factors in Cram Schools will be1.professional teachers 2.student management 3. legality 4.business management. II. Parents in Taipei city showed lower intent toward “joyful learning” while parents in Taipei County showed higher tendency on that aspect. Therefore, cram schools in Taipei City need to focus on how to make students learn more knowledge and become more mature. On the other hand, cram schools in Taipei County should pay attention on whether students are learning happily or not, otherwise the cram schools may lose their students despite the progress in their grade records. III. Families of higher income would pay more attention on qualification of teachers. As the trend of fewer children was formed, so cram schools need to be more professional and high-priced in order to keep the market stable. IV. The key success factors in cram school are shown in the survey, which concludes in the following eight points: 1.teachers with enthusiasm and higher EQ 2. recruiting teachers from various sources 3. good facilities 4. advertisement 5. academic affairs 6.understanding expectation of parents on cram school industry-including cram schools with right visions of running schools, and cram schools with designing of gifted education, etc.. 7.understanding expectation of parents on cultivation of their children. 8.understanding expectation of parents on learning process of their children. V. In addition to the abovementioned findings, this research will provide valid criteria (KSFs) for cram school managers, government and parents on evaluating related affairs of cram schools. When evaluating or exploring the key success factors of cram schools, if time is enough, we can use the long-form survey, which includes 123 items. If there isn’t enough time, we can use the short-form survey, which includes 30 items.
9
Huang，Ching-Hsien and 黃靜嫻. "Choice Behavioral Factors on Cram Schools of Undergraduates." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/16919436614242838305.
Full textAbstract:
碩士輔仁大學
應用統計學研究所
94
The subject of study is Choice Behavioral Factors on Cram School of Taiwanese Undergraduates, used questionnaire by students of Taipei county to indagate and analyze. The primay purpose of this research are shown as follows: 1. Investigation of students’ demand for choosing cram school. 2. Investigation of connection relationship between different character of students and selecting of cram school. 3. Investigation of motive intension of choosing cram school, getting information of source, each attributive intension of cram school for cluster of student. The central focus of this study is to understand sutdents of choosing motion of cram school, informational source, noticeable level of evaluated principle, discussing wether it is defferent from different background of studnts between choosing cram school, futhermore, to provide standard reference of marking manner of cram school. There search was used by data analysis and got important conclusion stated below: There are four motion to choose cram school as follow by students of graduate:better chance for passing exam, rasing ability of employability, enhancing study to overstride different subjects, affected by classmates who choose cram school, encouraged by family and teacher. The source of getting information as follow: introduced by classmates and family, distributed DM by cram school, inquired by counter, or promotive symposiac.
10
Horng, Wen-Yih, and 洪文義. "Management strategies for cram schools in Taichung city." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/78813190026620303256.
Full textAbstract:
碩士國立勤益科技大學
研發科技與資訊管理研究所
98
As the social and economic environments changes, the worse boom has arisen after the financial shock. The changes in the education policies such as the use of various kinds of textbooks in the elementary school and junior high school, national education extends to 12 years causing significant reduction in number of students of younger generations admitting to schools. However, due to increasing number of teachers and low threshold in the establishment, the number of cram schools drastically increased from 5,017 to 18,096 since last ten years (2000-2009). Increasing cram schools with reducing number of students also lead to the low recruiting rates and huge fluctuations in the whole market. Therefore, the management of the cram schools toward right direction will be an issue of concern. Facing various factors such as the profit making, competition and customer requirement, it was possible to find out the competitive advantages or key factors of a successful cram school. In the present study, attempts have been made to figure out the major factors playing significant roles in the establishment of a successful and sustainable cram school in the market. By interviewing the experts, staffs and officers the score card was designed and the expert questionnaire was completed based on different aspects including finance, customer, internal management, learning as well as growth. The questionnaire was delivered to the experts by using the Delphi method. The Analytic Hierarchy Process (AHP) was used to find out the key factors influencing the successful management of a cram school, and this was done after giving priority to the aspects including finance, customer, internal management, learning as well as growth. Based on the interviewing scheme research data were collected and coordinated. After the Importance-Performance Analysis (IPA), the most important and satisfactory factors were determined by analyzing and scoring the values from the questionnaires. The important factors in the management of the cram schools were investigated from the AHP results and were ranked as follows: the cram schools should be legal and must be equipped with fire control facilities certified by the government, the location and traffic situation, the public praise for the superior teaching should be propagated by the patriarch, the satisfaction of the demands posed by the students. The less important factor was the scoring and assessment of the staff. The IPA demonstrated that the factors needed to be greatly improved were listed in the following ranking: the financial control of the cost, productivity, scoring and assessment system, identification and responsibility of the staffs. Overall, the fulfillment of scoring and assessment system should be the contemporary goal needed to be established and adjusted. The financial status will be taken into consideration to enhance the competitiveness of the cram schools in near future. In the ‘first needed to be improved’ and the ‘overemphasized’ factors, items with higher potential will be selected, in order to achieve success in establishing the sustainable cram school. Priority must be given to the factors above mentioned in order to boost the performance of the cram school. The overall profit can be maintained meanwhile increasing the competitiveness with respect to educating younger generation. The public praise for the superior teaching should be propagated by the patriarch, which will increase the profit with subsequent sustainable management. The present studies can serve as the reference to the staff, related personals or researchers for the sustainable management of the education offered by the cram schools.
11
CHENG, CHO-LUN, and 鄭卓倫. "The Study on Marketing Strategies of Cram Schools." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/dz2r6m.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
107
ABSTRACT This study investigates, through the evaluation of marketing strategy and marketing execution and interviews with operators of after-school tutoring institutions, the inter-promoting relation among market demand for after-school tutoring, consumers referred to both parents and children, and tutoring operators in order to achieve a win-win situation. The motivation for this thesis originates from the transformation phenomenon in modern education. Todays young parents do not stick to cramming education and the anticipation of getting every first from any exam as the last generation and their children are more active in expression and mentally mature than any generation before them. Moreover, the birth rate sinking to a decrease of 37 percent during 2007-2017 and the long-lasting education revolution involving the advancement of self-learning system have a severe impact on after-school tutoring industry. Keywords: After-school Tutoring, Marketing Strategy, Low Birth Rate
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Chu, Yi-Ching, and 朱怡靜. "The Exploration of Key Successful Strategy of the Cram Schools Based on Balanced Score Card: The Case of Cram Schools FH." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/yspp7h.
Full textAbstract:
碩士健行科技大學
經營管理研究所
101
As a result of the shaky domestic systems of education and the decreasing birth rate, the operation of cram schools faces more and more difficulty. How to make the key successful tactic has become a serious concern of any cram schools. Therefore, this research needs to include case study and action analyses. The strategically tools, deep interview and the balance scoring card, are earnestly adopted in addition. The main method is utilizing both the SWOT analysis and the TOWS analysis to find out the improvement of achievements of the key successful tactic and by this result to establish the topic. Making good use of the tactic map of balance scoring card to derive the topic from the relation between cause and effect. Inference of case-studying cram school is likely to guide into the key of successful tactic. This study infers that the case-studying cram schools have a positive impact on business performance after using “the electronic hardware” and “small- class teaching”.
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Hsieh, Yu-chen, and 謝侑蓁. "A Study on the Implementation and Effects of Educational Training Among Cram Schools.-The Comparison Between Trained and Private Cram Schools." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/40287929696103656351.
Full textAbstract:
碩士國立中山大學
高階經營碩士班
100
Abstract The purpose of this research is to investigate the different types of tutorial education and training implementation profiles and impact. And to understand tutorial teachers through the regularization of education and training, whether it can be operational concept to convey to the teachers and thereby affecting their professional growth and educational philosophy and attitude, and finally implement the business service concept. The main purposes of this research are as follows： 1. To understand and compare the overview of different types of tutorial education and training of the implementation. 2. The effectiveness of cram educational training, and to identify the factors of limiting different tutorial training. 3. Optimal principle and mode of tutorial education and training, to put forward a set of tutorial education and training principles and models for further reference. The information collection methods are expert interviews and questionnaires. The research interviews the manager of training for cram, and has the employees fill out a questionnaire survey. According to the interviews and survey,the main findings of this research are as follows: A、Different types of cram education and training of implementation has variations, but all of them would make plans on educational training based on different types of motivations and purpose ,training implementation patterns and training implementation plans ,such as part to plan education and train. B、The staff and training manager both agree that education and training have effective outcome , it should be combined with the primary consideration: "payroll system" and "reward system". Different types of cram schools could vary the measures and methods of training programs based on their scale of organizations. Moreover, the cram school dean believes that training programs are merely utilized to help teachers upgrade their professional ability and they could not connected to any system inside the crams. C、The tutorial class staff generally believes that for the most effective and favorite training way are 「group discussion」,and 「teaching demonstration and observation 」。 D、The rank by the staff toward training programs in terms of the satisfactions of needs assessment,implementation and effectiveness are between satisfied and very satisfied. E、According to the research on the tutorial staff, it can be found that the biggest difficulty in planning conducting training programs are “raining incentives” “and” teacher’s lack of interest. Key words: cram school, questionnaire survey, educational, training program, payroll system, group discussion
14
Liao, Wei-Cheng, and 廖瑋成. "A Study of Junior High Cram School Parents’ Perceptions of Cram Schools’ Marketing Strategies and Customer Satisfaction in Taipei City." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/txmv36.
Full textAbstract:
碩士淡江大學
教育政策與領導研究所碩士班
96
The purpose of this study was to investigate junior high cram school parents’ perceptions of cram schools’ marketing strategies and customer satisfaction in Taipei city. This study was conducted through questionnaires. The questionnaires were derived from the literature reviews, and then the questionnaires were pre-tested for reliability and validity. The samples consisted of 508 junior high cram school parents in Taipei City. Findings of the study were as follow： 1. Parents perceived a high level of cram schools’ marketing strategies. 2. Parents perceived a high level of customer satisfaction. 3. There were significant differences in parents’ perception of cram schools’ marketing strategies based on level of education and family income. 4. There was no significant difference in parents’ perception of customer satisfaction based on gender, age, level of education, vocational, and family income. 5. Cram schools’ marketing strategies was significantly related to customer satisfaction. 6. Cram schools’ marketing strategies was a strong predictor of customer satisfaction. Finally, suggestions based on the above research findings were cram schools’ operators, staffs and future researchers.
15
周宗永. "The Cost - benefit Analysis of the Management of Cram Schools ―Taking Various Scales of Science and Language Cram Schools as an example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/6p2c78.
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Shen, Ou-Yang, and 歐陽慎. "Impact of vocational students to choose cram schools factors." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93475970362108431632.
Full textAbstract:
碩士國立彰化師範大學
工業教育與技術學系
99
This study aimed to explore the vocational students’ choice of cram schools and their participation in remedial classes, their attitudes and learning achievement in Taichung City. A total of 400 copies of questionnaire were mailed out, and 359 were completed and returned. The rate of valid return was 89%. The data acquired was analyzed by using SPSS software with statistical methods of frequency distribution, mean, standard deviation, independent sample t-test, one factor analysis of variance (ANOVA), Pearson’s product-moment correlation. According to the analytical results, the following conclusions can be reached： 1.Schools obtain National University, National Teachers College, and school-based gifted all departments. 2.The senior vocational high school students’ choose cram Schools factor order is course, service quality, faculty, environment, visibility. 3.The senior vocational high school students’ choose cram Schools had some difference in gender, grade, school subordination, group branch, and parents’ educational background. 4.The senior vocational high school students’ learning achievement had some difference in gender, grade, school subordination, group branch, and parents’ educational background. 5.The senior vocational high school students’ learning attitude had some difference in gender, grade, school subordination, group branch, and parents’ educational background. 6.The students’ learning attitude had a positive relation in the students’ achievement. Keywords ： Vocational students , cramschools
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Lin, Yi-Chun, and 林怡君. "A Study of Cram Schools' Clutstering and Co-evolving." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/08718224261460389160.
Full textAbstract:
碩士東海大學
企業管理學系碩士班
100
This study mainly discusses the phenomenon of cram schools clustering and co-evolving. Research of studies on cram schools clustering and co-evolving was uncommon in the past. Therefore, this study takes the “cram schools for elementary and junior high school students” as the study object, with Narrative Inquiry and Case Study as the methodologies. The source and basis for analysis and discussion is from reviewing documents and literature which are related to this topic, and moreover data gathered from 6 cram schools in 4 locations, where the researcher actively participated in business, made observations, and conducted interviews. The three objectives for this research are: First, to understand the co-evolving phenomenon of cram schools from their interaction among one another; second, to find the connection of the three factors below: the regional environment of the cram schools, the clustering of the cram schools, and the operating strategies and patterns of the schools; and finally, to project a research direction for future researchers, enabling them to reference this study for their own research topics in this area. The findings of the research are: (1) the variety and intensity of regional market demand for learning has a positive influence on the formation of the cram school clustering. (2) The recognition degree of consumers, or how much the parents agree with the school’s policy, affects the school’s business strategies and patterns. (3) The intention of consumers (parents) affects the school’s choice on business strategies and patterns (market development, product development and product proliferation). (4) The more similar the intentions of the consumers in the market are, the easier it is for cram schools’ operating strategies and patterns to fall into normative isomorphism. (5) The abundance and stability of the population has a significant effect on the school’s business strategy and pattern. The less abundant the population is, the easier it is for the schools to be prone to normative isomorphism. The less stable the population is, the easier it is for schools to be more prone to mimetic isomorphism. (6) Change of a consumer’s family income or structure causes certain levels of interference in a school’s operating strategies and patterns. (7) The more unstable the consumers’ family incomes are, the easier it is for the schools to be prone to mimetic isomorphism in their products and services. (8) The higher the intensity of the cram schools clustering is, the easier it is for information to circulate among the schools, which fact causes the schools to be more prone to inter-organizational learning and imitation that leads to mimetic isomorphism. Finally, this study provides conclusions, suggestions, study limitations, and directions for future research.
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Wei-ChinChuang and 莊為勤. "A Study on Key Success Sectors of Cram Schools for Junior High Schools." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/92228180791987888724.
Full textAbstract:
碩士國立成功大學
經營管理碩士學位學程
99
In Taiwan, most of the parents have been used to sending their children to buxibans (after-school intensive classes) and under the exam-oriented circumstance, many students often end up there after school because they don't want to fall behind their peers. According to the survey conducted in August, 2003 by Department of Statistics in Ministry of Education, the percentage of junior high school students attending buxibans was 49.91% and of elementary school students 52.72%. Buxiban attendance rates have been annually on the increase due to heavier exam-oriented pressure, contributing to greater buxiban business opportunities. This study is to understand reasons that influence parents whose junior high school children are in exam-oriented buxibans to choose which one to attend. Also, this study is to interpret key factors in those buxibans' success. Surveys in this study were conducted between December 1st and 20th by convenience sampling from parents in Tainan, of which effective ones were 22. AHP (Analytic Hierarchy Process) was adopted in this study to undergo investigation and Microsoft Excel was to make survey analysis. The result of the weight hierarchies in order is professional knowledge and skills of the teaching faculty in a buxiban as well as their instruction, a smooth and dynamic spatial design, management capabilities of a buxiban, sufficient equipment, convenient transportation, image and word of mouth, novel and attractive equipment, regular schedules on children's arrangement, on the initiative to notification of how students are, class management abilities, crisis management of the buxiban faculty and a reasonable charge.
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HUANG, LI-JUNG, and 黃麗蓉. "The Factors Analysis of Elementary-Children Parents Choosing Cram Schools." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/85234666778239841648.
Full textAbstract:
碩士高苑科技大學
經營管理研究所
103
The purpose of the research is to understand the key factors which affect the decisions made by most elementary-children parents when they choose a cream school for their children. Using Delphi method, Analytical Hierarch Process （AHP）, as well as a lot of literature review, we try to figure out the orders of these factors in their mind as possible as we can. Through an expert questionnaire method, we aimed at the parents of elementary school children, cream schools, and education practitioners in Kaohsiung areas to make the research. A total of 37 questionnaires were returned with 38 valid ones, for a total of 97.3% return rate, and 92.1% validity rate. The result of this research showed that among the physical assets, intangible resources, and core competencies, the last ones have the greatest effect upon them, and the physical assets are the next. Meanwhile, the prior consideration key factors based on the indexes are as follows: teacher’ service experience, teacher- student ratio, effective communication skills and active responsiveness, environment and facilities, and personnel stability. The less critical indexes are brand goodwill, and incentives.
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Tseng, Chia-sui, and 曾嘉隨. "The Service Quality and Customer Satisfaction Index of Cram Schools." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/52912313546931770869.
Full textAbstract:
碩士中臺科技大學
文教事業經營研究所
98
Supplementary School is a typical representative of Cultural and Educational. Through the high quality service, we may establish the customer’s satisfaction. Therefore, Supplementary School should achieve parents’ expectation, enhance children’s learning efficiency and provide the service which can meet children’s expectation and needs. That is, the purpose and the target for a Supplementary School operator.The main purpose in this research are to explore the relationship between the service quality of Supplementary Schools and customer’s satisfaction nowadays by analyzing the service quality Supplementary School for different backgrounds student parents and analyzing the Supplementary School satisfaction for different background student parents. This research is conducted on questionnaires for parents in After-School Care and Program in Taichung County. The questionnaires had gathered and separated by samples. I sent 300 samples as questionnaires to 6 Supplementary Schools in Taichung County and Taichung City. The data and the results will be assembled and analyzed by statistics methods as T-examine, Variation to explore the connection between service quality and satisfaction. Finally, the data and results are analyzed and a comprehensive discussion is held as well. Several conclusions are to be got as follows：I. Offering good and substantial teaching quality and environment equipments are the factor of success to raise service quality.II. Teachers’ teaching methods and children’s study efficiency are the factors to success to raise customer’s satisfaction.III. The significant differences from parents choosing service quality of Supplementary School are because of their personal backgrounds such as genders, ages, education degrees, careers, and the total family income. IV. The significant differences from parents choosing satisfaction of Supplementary School are because of their personal backgrounds such as genders, ages, education degrees, careers, and the total family income.V. A huge connection exists between parents’ consideration about Service Quality of Supplementary School and Satisfaction of Supplementary School
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Lee, Li-Chien, and 李莉蒨. "A Study on the Relationship Marketing of Cram Schools for College Entrance Exams: Using a Certain Cram School in Taoyuan County as an Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74053592301105678033.
Full textAbstract:
碩士元智大學
資訊社會學碩士學位學程
100
This thesis discusses the relationship marketing practices of cram schools for college entrance exams, as well as the correlation between the sales performance of cram schools and their relationship marketing practices. It tries to analyze that correlation from the angle of corporate image and the relationship marketing, including the quality and intensity of the relationships in question. The findings of the research of this thesis that included interviews, case study and review and analysis of available literature can be summarized as follow: 1. The quality of relationships has a positive correlation to the corporate image of the cram school. Those cram schools with a good corporate image have a better chance of winning the trust and favorable opinion of customers. Likewise, cram schools with excellent relationships would have a better corporate image that customers would approve. 2. The intensity of relationships are crucial to the corporal image of cram schools. Where relationships are close due to frequent contacts among cram schools faculty and staff and students and their parents, deeper trust can be observed. The more customer-oriented cram schools often are those which have better relationships with their customers. 3. Satisfaction, trust and commitment are the three dimensions that affect the intensity of relationships and they are correlated. When customers are more satisfied with the service provided by their cram school, they would be more likely to commit to the staff of the school and therefore have a deeper trust on the cram school. One thing leads to another and relationships between them becomes stronger and stronger. 4. The quality and intensity of relationships and the corporate image of the cram school has a direct effect on whether customers would patronize them or not. The findings of this study are provided to cram schools and educational institutions for their reference.
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Lee, Chang Liang, and 李昶良. "A Study on Telemarketing Strategies of Cram Schools for Graduate Institute." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13320595471340019030.
Full textAbstract:
碩士國立高雄師範大學
事業經營系
101
Due to the lowering of the market needs and the surrounds of fierce competitions, the question of how to find out potential students with intentions for higher education has become the greatest challenge. To understand the factors of Attitude toward the Behavior, Subjective Norm, and Perceived Behavioral Control, this study employs the Theory of Planned Behavior as a framework and uses structured questionnaires in investigating both collegiate senior students with and without intensions for higher education. Secondly, this study uses the decision tree in data mining to find out the types of the intentions that might influence collegiate students for higher education. Thirdly, the study groups the types and describes and labels according to the characteristics of the types, and further proposes different marketing strategies and suggestions for different segments of the market. The results of the study are as followed: First, the key influential factors include: ‘whether the degree can bring more salary’ and ‘whether the personal network can be expanded’ within the Attitude Toward the Behavior category; ‘whether family members and friends think it is worthy to go to the graduate school’ in the Subjective Norm; ‘whether I have the confidence to pass the test’, ‘whether there is enough financial support from the family’, and ‘whether I have faith for handling the school works’ within the Perceived Behavioral Control category; ‘Whether the current school is a national one, private or vocational one or a normal one’ among the demographic statistical variables. Among these factors, the most important factor is ‘whether I have faith for handling the school works’. Second, by using decision tree in constructing prediction model of intension for higher education, ten types of the rules could be found. Types of the rules then further are grouped into 5 with the intension for higher degree and 5 without the intension for higher degree respectively. Based on the characteristics and the description of the groups, suggestions and marketing strategies were then proposed and given. Third, results of this study can play the role of being the reference for cram schools when conducting market segmentation and telemarketing.
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Yen-ju, Lin, and 林晏如. "The survey of factor for parents to choose elementary cram schools." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/63335847179913263982.
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Chen, Ching-Ya, and 陳清雅. "Industry competition and opportunity：An analysis of cram schools for civil service exams." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/t6mwy7.
Full textAbstract:
碩士國立中興大學
高階經理人碩士在職專班
99
The industry of cram schools grows fast during the past ten years. Based on the increasing number of cram schools, we plan to analyze the current situation of the industry. In addition, we also introduce the latest development of the exam of civil service. When the industry becomes more and more competitive, the question of how to analyze the competition from the market structure is very important. It is crucial for companies in the industry to apply appropriate strategies in facing the market challenge. Based on the existing literature, first we analyze the current situation of the innovation in the industry and the exam for the civil service. Second, we focus on the external competitiveness of the industry and the impact of the change in the macro environment. The interaction between the future development of the industry and the macroeconomic condition is an important issue. Our result can provide the useful direction for companies planning to expand in the future. In addition, we suggest that the government should pay more attention to the industry and provide more supportive resources to help the industry. Due to the function of cram schools, we expect that the industry can improve human resources in civil service and this is very important to the developing countries, especially in Taiwan.
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Huang, Yen-Ju, and 黃燕茹. "The Influence of Knowledge Management to the Organizational Performance of Cram Schools." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/61728030826465739998.
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碩士朝陽科技大學
工業工程與管理系碩士班
96
The purpose of this study was to explore the effects of introducing “knowledge management” on the “operating performance” of cram schools and construct a knowledge management program that can apply for cram schools and facilitate the improvement of cram schools’ operating performance. A questionnaire survey was conducted. A total of 490 questionnaires were administered to members of Taichung Supplementary Education Enterprise Association, using random sampling method. 352 copies were collected, resulting in a response rate of 71.8%. Of the collected questionnaires, 326 were valid. The valid response rate was 66.5%. The valid responses were later processed using descriptive statistics, multivariate analysis of variance, and paired sample t-test. From the analysis results, the following conclusions were derived: 1.Cram schools in a scale of “201-500 persons” perceived “knowledge acquisition” and “knowledge application” as most influential to operating performance. Directors and chiefs of curriculum perceived “knowledge protection” as most influential to operating performance. Besides, cram schools that have been established for 5-10 years perceived “knowledge application” as most influential to operating performance. 2.Overall, among all the perspectives of “knowledge management”, “knowledge application” was found most influential to the operating performance of cram schools. 3.The effect of introducing knowledge management on operating performance was the largest in the perspective of “learning and growth”, followed by the perspectives of “customer” and “internal process”. Its effect in the “financial” perspective was relatively smaller.
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Lin, Shu-Hui, and 林淑惠. "How to Create Purple Cow Cram Schools during the Market Declining Birthrate." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/55200158224691569366.
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碩士朝陽科技大學
幼兒保育系
103
This study is to discuss the issues that how to be the “Purple Cow” during the market declining birthrate and what benefits it will bring to us. It focuses on the strategies that can help us to be the Purple Cow in the cram school market, the implementation and the profits we can gain. This study is based on the document analyses and the extensive interviews. According to the purposive sampling, we chose the target that is a cram school owner in Taichung who has run the business for 17 years. We had three deeply interviews from March 1, 2015 to March 15, 2015 and got three conclusions. I. The strategies of being the “Purple Cow” are as following: a. Market segmentation. b. Meeting customer’s needs. c. Cooperative business operation. d. Marketing strategies. II. The implementation of being the “Purple Cow” is as following: a. Consolidate the influence of the brands. b.Strength customers’ loyalty. c. Promote strategic alliance. III. The two beneficial results that when we become the “Purple Cow” are as following: a. Increase market share. b.Yield more revenue and profits. According to the researches and results, there are some important suggestions for other researchers. Besides, this study provided some advices for the people who are interested in the management of cram schools.
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HUANG, PEI-YU, and 黃珮瑜. "A Study on Service Quality of Junior Cram Schools in Taichung City." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/79508371499325902617.
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碩士中華大學
科技管理學系
104
In recent years, cram tutorial institutes have to make adjustments timely due to frequent changes of domestic education policy, low fertility, and intense competition between counterparts. How cram schools achieve the needs of student has become an important issue. Thus, the practitioners should focus on students’ needs to increase service quality and satisfaction and improve after-class school toward the goal of “meeting students needs”. This research conducted effective sampledata analysis targeting 270 junior high school students who are in cram school; found the importance with mean, standard deviation, difference analysis, and Importance-Performance Analysis as well as discussed the results of quantitative analysis, making suggestion as references for cram schools to adjust and improve. The results of the research are as follows: 1. There are no significant differences on satisfaction of service quality for students withdifferent genders, grades, and numbers of cram tutoring subjects; there are significant differences on satisfaction for in different branches. 2. Cram school should maintain the advantage on “Teacher and tutoring.” 3. “Guidance and guarantee” and “Individualized service” are the key aspects which need improvement. After-class school should improve the second aspect preferentially. 4. “Environment and equipment” and “General administration” are oversupplied and do not need improvement. Cram school can use some resources on other aspects to elevate satisfaction. Suggestions for an cram school for junior high school students in Taichung are as follows: 1. Strengthen the service capacity cram administrative staff. 2. Adequate administrative support teaching, so that teaching no worries. 3. Strengthen the cram school teacher essence energy. 4. Create a class one good reading atmosphere, improve the overall performance.
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Chiu, Chih-Ling, and 邱智鈴. "English Cram Schools Teachers' Perceptions and Their Practices towards Communicative Language Teaching." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/89056199918817643531.
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碩士國立屏東大學
應用英語學系碩士班
103
The main purpose of this study was to explore (1) English cram school teachers’ perceptions and practices towards Communicative Language Teaching (CLT), (2) the factors that influence the extent of congruence between their perceptions and teaching practices, (3) and the differences between the English cram school teachers’ perceptions and practices towards CLT. In order to ensure the objectivity and validity of the data, various instruments including interviews, classroom observations and archival records were utilized to collect multiple sources of evidence. The following points summarize the major findings of the study: (1) English cram school teachers use CLT in teaching, but use it in tandem with different teaching methods for different levels of students. (2) These teachers create a student-centered learning environment and provide more opportunities for students to use English in class. (3) They think teaching training courses can expose them to new teaching approaches; however, not all of the curricula can be implemented in the classroom. (4) In order to encourage students to speak English in class, teachers have to focus on fluency more than accuracy. (5) English cram school teachers’ perceptions can affect their teaching practices depending on students’ motivation to learn, attitude and needs.The findings from this study offer some pedagogical implications and the author provides suggestions for English cram school teachers, training institutes and directors of English cram schools.
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Kim, Wendy, and 金斐雯. "Case Study of Famous English Teachers' Teaching Styles in Taiwan Cram Schools." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/92220081356250274616.
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碩士輔仁大學
語言學研究所
93
Case Study of Famous English Teachers’ Teaching Styles in Taiwan Cram Schools
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Chiu, Tai-Lin, and 邱泰霖. "The Research of Marketing Strategies of Cram Schools at Hsin-Chu City." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/77606017309870059044.
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碩士國立新竹教育大學
教育學系碩士班
95
Abstract The purposes of this study are to treat the cram schoos and the cram schools’ staffs at Hsin-Chu city for the cognitive of cram schools’ marketing strategies, practicing situation, problems and development strategies in the future. In order to reach the purposes of this study, first, to collect correlative papers and theories to establish the framwork and hypothesis of the reaserch. Then, to use “The Questionnaire of Marketing Strategies of Cram Schools at Hsin-Chu City” as the tool of reaserch to get samples of cram schools at Hsin-Chu city proceeding the investigation. Finally, to analyze the informations of questionnaire and interview through the descriptive statistic, one way ANOVA, etc. According to the findings of the reaserch, first, to discuss the state of play of cram shools at Hsin-Chu city. Then, to treat the practicing situation of marketing strategies of cram schools at Hsin-Chu city. Third, to treat the difference in practicing marketing strategies of the cram schools and cram schools’ staffs with different variables of background. Finally, to treat the difficulties and problems that cram schools are facing now and development of marketing strategies in the future. According to the findings, this reaserch acquired conclutions as follows: 1.The state of play of cram shools at Hsin-Chu city (1)Cram schools at Hsin-Chu city are mostly miniature cram schools. (2)Cram schools at Hsin-Chu city are mostly at the center of the city. (3)Cram schools’ building at Hsin-Chu city are mostly leasehold. (4)Cram schools at Hsin-Chu city mostly have more than ten years experiences. (5)Cram schools at Hsin-Chu city mostly recruit the elementary school students. 2.The practicing situation of marketing strategies of cram schools at Hsin-Chu city (1)Cram schools generally attach importance to the practicing of marketing strategies, especially on the product strategy. (2)On product strategy, teachers and administration staffs having kindly and nice attitude is the most important strategy for cram schools. (3)On price strategy, increasing the price according to the indexation is the (4)On place strategy, based on students needs to design the modern equipment, humanistic environment, safe consideration, opening and quiet place for students is the most important strategy for cram schools. (5)On promotion strategy, teachers and parents to advertise for cram schools’ public praise is the most important strategy for cram schools. 3.The difference in practicing marketing strategies of cram schools’ staffs with different variables of background (1)Male cram schools’ staffs are more agreeable to practice place strategy. (2)Cram schools’ staffs whose age are between 31-40 are more agreeable to practice marketing strategies of cram schools. (3)Cram schools’ staffs whose education level are over college are more agreeable to practice marketing strategies of cram schools. (4)Cram schools’ staffs whose position are the president or the manager are more agreeable to practice marketing strategies of cram schools. (5)Cram schools’ staffs whose experieances are over 11 years are more agreeable to practice marketing strategies of cram schools. 4.The difference in practicing marketing strategies of the cram schools with different variables of background (1)Bigger cram schools are more agreeable to practice marketing strategies of cram schools. (2)Cram schools which locate at the center of the city are more agreeable to practice marketing strategies of cram schools. (3)Cram schools whose building are leasehold are more agreeable to practice marketing strategies of cram schools. (4)Cram schools which have been established for more than 16 years are more agreeable to practice marketing strategies of cram schools. (5)Cram schools which recruit over high school students are more agreeable to practice marketing strategies of cram schools. 5.The difficulties and problems that cram schools are facing now (1)The justice in administering laws (2)The decreasing of birthrate and the increasing of advancing to a higher school (3)The high threshold and cost of setting up a cram school result in the difficulty in operating. (4)The vicious competition between cram schools 6.The development of marketing strategies in the future (1)The Experiential Marketing will be the major strategy. (2)To promote the Word of Mouth Marketing.
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Lu, Tai-Tsun, and 呂泰村. "A Study on Employability for English Teachers in Children’s English Cram Schools." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/8cddvb.
Full textAbstract:
碩士國立臺北科技大學
技術及職業教育研究所
100
This research aims to discuss the employability for English teachers in children’s English cram schools, and that is expected to be contributed to the training and competence building in children’s English industry. This study first collected and analyzed the development of Taiwanese children’s English shadow education, implication of employability, and then constructed the content of employability for English teachers in children’s English cram schools through in-depth interview. Finally, the weight on the content of employability was constructed by Analytic Hierarchy Process. The employability model can be a reference for developing the compatibility for other industries. The indicators obtained can be used as guides for curriculum development in schools and other training facilities. The content of employability for English teachers in children’s English cram schools includes three categories, which are skills, affection & personality, and subject understanding & meta-cognition. Six sub-categories, 10 items in key skill, 5 items in professional skill, 10 items in affection, 8 items in personality, 4 items in subject understanding, and 4 items in meta-cognition are contained. There are 41 items in total.
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Min-ChuLin and 林銘珠. "Impact of Teacher’s Personality Traits and Teaching Quality on Cram Schools Business." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmbebt.
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碩士國立成功大學
高階管理碩士在職專班(EMBA)
106
SUMMARY Along with the decline of birth rate in Taiwan, education industry has become closely associated to the phrase “low fertility”, which was firstly proposed by the Japanese government in 1990. However, the statistic from Cram School Information Management System has shown that there is an increase in the number of cram schools, despite the falling birth rate. It is obvious that owners of cram school business would face the threats of shrinking student recruitment and increasing competitors. Therefore, to develop effective practices in order to improve student retention rate and to improve competitive advantages are becoming critical to managers of cram schools. This research investigates the correlation among teachers' personality traits, teaching quality, and student retention rate, and use the results find out the factors that influence the management of cram schools. The principles proposed by Marsh is used as basis for the establishment of teaching quality assessment mechanism, and experts in academia and cram schools are interviewed to revise the framework. The weighted values of elements in all dimensions of the framework are therefore calculated by using Analytic Network Process (ANP) process. Regression Analysis is further adopted to analyze the questionnaires distributed to representative teachers, supervisors, students and parents who are in the cram school to understand correlation among teachers’ personality traits, teaching quality and student retention rate. The results have shown out that the most important criteria for teaching quality is the teachers’ enthusiasm. Whether the teacher is passionate and vivid in teaching and is able to arouse students’ interest in study are the most practical prerequisites to assess teaching quality. In addition, the Regression Analysis results indicate that “teacher with conscientious personality trait” significantly influence “teaching quality” and “teaching quality” has significant positive effect on “student retention rate”. It is also found out that “teaching quality” is the most important factor that affects the “student retention”. Instead of advertisement or other low cost strategy, cram schools could achieve their goal of sustainable development through the improvement of teaching quality.
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Lin, Chih-Yung, and 林志勇. "A Study of Managing Strategies of Cram Schools for the Elementary School Students in Pingtung City." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/66879180269183272497.
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碩士國立屏東教育大學
教育學系碩士班
95
This study aimed to explore the situation of cram schools for the elementary school students in Pingtung City, managers’ managing belief and strategies, and to realize the function and the problems of these institutions. The survey data were collected from 72 managers of cram schools in Pingtung City based on a self-developed questionnaire, and interviews with 6 managers and 3 teachers. The main findings were as follows: 1. Managing belief （1）To make price reflects the quality of teaching and service; （2）Accent on the stability of the members of the teachers and students; （3）To face the competition positively; （4）To build the parents as customers’ satisfaction and loyalty; （5）To create self characteristics. 2. Managing strategies （1）To make price flexibility; （2）The plan of the curriculum and service are changing if necessary; （3）To create core competence through promoting equipment and teaching materials; （4）Keeping the teachers with open management; （5）Marketing by way of the parents’ advertisement and giveback. 3. In Pingtung City, some cram schools for the elementary school students and After-school Care Center will displace the family function to protect and care children. 4. In Pingtung City, the main problems following the emergence of cram schools for the elementary school students and after-school care center The problems arising from are the issues of register, the pedagogic responsibilities of elementary schools, the duties of parents and overemphasizing grades.
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jimmy-liou and 劉志明. "The Leadership of the Manager’s Power in a Cram School and the Teaching Style Towards the Leadership Effectiveness --- A Case in The Cram Schools in Kaohsiung Area." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/13193149774196212564.
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碩士高雄師範大學
成人教育研究所
98
Under the impact of quick social change and transformed family structure, the phenomenon of fewer child results in decreasing number of school children for families. Parents think of children as kind of investment and devote to their children learning. The learning results of their children are their main concern. The study is to investigate the effect of leadership and its effectiveness by cram school director and the effect level moderated by teaching style. The subjects covered 460 teachers in cram schools in Kaohsiung City and County. The valid sample amounted to 443 copies except 10 unavailable and 7 invalid ones. Leadership authority inventory, teaching style inventory and leadership effectiveness inventory were used as the tool and analyzed by means of descriptive statistics, reliability test, factor analysis, Pearson correlation and class regression. The results include：（1）The cram school director’s leadership has significant effect on leadership effectiveness. The power of coercion and authority are positively correlated to leadership effectiveness.（2）The cram school director’s leadership has significant effect on teachers’ teaching style. The power of coercion and authority are positively correlated to respect and interaction whereas authority is to individual teaching.（3）teachers’ teaching style significantly influences leadership effectiveness. Respect and interaction are positively correlated to leadership effectiveness.（4）Significant differences on leadership effectiveness generate from various teaching style.（5）Teaching style does not have moderating effect between cram school director’s leadership and leadership effectiveness. Based on the above-mentioned results, it is suggested: I.Enforce the power of coercion and authority to lift the leadership effectiveness. II.Make use of the power of coercion and authority to boost teachers’ teaching style. III.The teaching style shall comprise student-centered principle to increase the leadership effectiveness. IV.The teaching style shall enhance the degree of respect and interaction to increase the leadership effectiveness. Keywords: Cram School Director, Leadership, Teachers’ Teaching Style, Leadership Effectiveness.
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Bing-Ci, Chen, and 陳炳棋. "The Consumer Behaviors of University Students to Choose Entering Graduate Institute Cram Schools." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/24961413953328523721.
Full textAbstract:
碩士輔仁大學
應用統計學研究所
93
With the popularization of higher education, it is not well educated again to graduate from university, the graduate institutes are just like the universities in the past, the universities are just like senior high schools in the past, master’s degree probably became the job hunters’ essential condition, the entering graduate institutes and taking lessons after school fashions are gradually shaping up in the universities. The main purpose of this research is probing into whether there is difference of the consumer behaviorsamong different population statistics variables and market segmentations. Distributing samples according to the rates of cram schools market share and using Convenience Sampling aimed at the university students who were participating in cram schools at that time, then retrieving altogether 293 effective samples. First, probing into the consumer behaviors among different population statistics variables, and extrcting three factors from estimating standards index, then using Clustering Analyze to discriminate the customers as Entering a higher school-Oriented Cluster, Considering Completely Cluster, Seeking Feelings Cluster. This research conclusions and suggestions are as follows: 1. Different population statistics variables will cause the differences on university students’ participating motives, information sources, estimating standards, customer satisfaction, the wishes of continuing to participate in the same cram school and recommending other people. 2. Different market segmentations will cause the differences on university students’ participating motives, information sources and customer satisfaction. 3. Conserving the cram schools images and strengthening public praise are keys which the keepers should hold. Teachers and environmental quality of teaching are the factors that students pay attention to most. Besides, tuition and students’ rights and interests system depend on keepers estimating and setting up again.
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Lai, Chi-Chun, and 賴基俊. "The Relationship among Service Quality, Relationship Quality, and Customer Loyalty in Cram Schools." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/79991167060291285760.
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碩士大葉大學
國際企業管理學系碩士在職專班
93
This study investigates the customer in cram schools to explore the relationship among service quality, relationship quality, and customer loyalty. The results will be good to the management of cram schools. The results reveal that (1) service quality has positive effects on the customer satisfaction and trust; and (2) customer satisfaction and trust have positive effects on the customer loyalty. When customer evaluates his satisfaction and trust with cram schools, ‘assurance and empathy’ of service quality is the most important factor. When customer evaluates his loyalty with cram schools, the most important factor is satisfaction and the second is trust. Moreover, satisfaction has partial mediating effect on the relationship between service quality and customer loyalty, whereas trust has complete mediating effect. Therefore, the study suggests that cram schools should enhance their customer’s satisfaction and trust by offering best service quality to improve their customer’s loyalty.
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Chen, Shu Yi, and 陳淑儀. "Importance-Performance Analysis of the Service Quality of Children 's English Cram Schools." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/93154714210432081624.
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碩士亞洲大學
經營管理學系碩士在職專班
105
In order to understand the service quality of children’s English cram school, this study selected the parents of children studying in English cram schools in Taichung City as the study subjects. In this study, a total of 350 questionnaires were distributed using the snowball sampling method. 308 valid questionnaires were retrieved with the effective return rate of 88%. The data were processed using Microsoft EXCEL and then the study found out that “Joy English”, “Hess English”, and “Giraffe English” are the three major children’s English cram schools in Taichung City. The study then used Importance-Performance Analysis (IPA) to analyze the data. The findings imply that these three children’s English cram schools put too much effort on promoting their brand awareness, which the parents do not think it’s important. Instead, the cram schools should put more effort in providing a more reasonable tuition rate for their students. In addition, the study also provided practical suggestions for the three children’s English cram schools respectively in order to improve their service quality.
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Chen, Wan-jen, and 陳宛妊. "A Study on Parents’Satisfaction of Service Quality in Keelung City Elementary Cram Schools." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/84523240182703219236.
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碩士世新大學
資訊傳播學研究所(含碩專班)
101
Cram Schools are an integral part of the educational services industry typically represented in the current education system. One of the keys to the success of a cram school is through high-quality services that will enhance customer satisfaction. Cram schools must try to reach the expectations and needs of parents and parents' satisfaction, and these are also indispensable indicators for the cram school operators to assess schools’ operating effectiveness. This study aimed to investigate the satisfaction of parents, among various different parent demographics, and to explore their level of satisfaction after they have chosen a cram school. Through questionnaire data analysis, this study set out to understand the different class, age, and salary environments of parents and how they determined the level of service quality and requirements they demanded at their child’s cram school and what their satisfaction levels were at the cram school their child was currently attending. This study also explored the impact of the various kinds of factors as to why parents chose the cram school their child was currently attending. Then, understand factors about how the parents assessed their choice of cram school service quality. This study hopes to propose a specific quality of service to meet all kinds of parental satisfaction, thereby improving the various service forms of cram schools. The results showed that if parents think that cram schools provide higher quality of service, the customer satisfaction is also higher, thus also enhance the solidarity to cram schools. Consequently, cram schools must establish good relationships with parents and communicate concepts with parents more often. Then cram schools can have continuous innovation and provide more and better services to enhance parents' satisfaction in such a multi-competitive environment.
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HSU, HSIU LAN, and 許秀蘭. "A Study of Transformation Strategies of Small and Medium Cram Schools in Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/63038021984532498055.
Full textAbstract:
碩士國立臺灣師範大學
高階經理人企業管理碩士在職專班(EMBA)
105
ABSTRACT In recent years, facing a highly low birth rate trends and very competitive environment, the cram schools must to make the transformation strategies and to find a competitive differentiation in the future. The study are aimed at different types of domestic small and medium cram schools, trying to explore how the cram schools to import the right emerging ICT technologies with teachers and management advantages in order to enhance the overall competitiveness of the industry. The main purposes of this study are as followings: 1. To discuss the development and competition situation of the current domestic cram school industry. 2. To explore the key factors of business model in the domestic cram school industry. 3. To find out what are the transformation strategies of the domestic cram school industry when facing the strongly competitive circumstances to maintain the survival advantages. 4. To discuss the future development trend of the domestic cram school industry. Through the relevant literatures and cases study analysis, the study has some important findings as followings: 1. When facing the declining birth rate trends and the changing educational policies, the cram school must think about the transformation strategies and to find the Blue Ocean market in the future. 2. The cram schools could make strategies from nine aspects of business model to develop a clear managing value and market segmentation, focusing the key resources and activities to provide the differentiated value-added service contents to their customers. 3. The cram schools could gain a competitive advantage sources from making strategies of low-cost, differentiation and centralization for a successful transformation or growth. 4. The overall cram school market still has huge development opportunities, and the entrepreneurs should establish the source of the core competitiveness of business to sustainable development in the future. Keywords: Cram School, Business Model, Transformation Strategy, Competitive Advantage
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Rojas, Javier Siles, and 施爾司. "Job Satisfaction and Turnover Intention of Foreign Teachers at Cram Schools in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/89639944248453953588.
Full textAbstract:
碩士靜宜大學
國際碩士學位學程
104
Cram schools management is no different from other businesses. Employees’ job satisfaction may very well be affected by stress, and will ultimately influence the turnover intention of the employees. Due to the impact that a dissatisfied teacher may generate, not only to himself, but to the school (increasing costs, decreasing teaching quality…), and also to the students, we consider that understanding the factors that affect the job satisfaction of foreign teachers at cram schools in Taiwan should be a priority for cram schools owners or managers. This research aims to study the effects of stress on cram school teachers’ job satisfaction, and ultimately on their turnover intention. At the same time, aims to identify which factors correlate with lower levels of satisfaction, and make recommendations to managers in order to improve, if possible, such levels in those factors, and thus, reduce the turnover intention. The methodology of this research has a quantitative approach. The data was collected by administering questionnaires in Taiwan via the internet. The data collected was statistically analyzed through a Structural Equation Model. The results showed that the foreign teachers at cram schools in Taiwan are, in general, not stressed, but they are barely satisfied at their workplace, and they have a slight desire of leaving their current school. The results also showed that Contingent Rewards and Fringe Benefits are the factors where managers have more margin of operation in order to increase their employees’ job satisfaction.
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CHEN, HUI-WEI, and 陳慧玟. "Using DELPHI to Explore Factors of Employee’s Organizational Committee of Chain Cram Schools." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b8r36c.
Full textAbstract:
碩士正修科技大學
經營管理研究所
106
The applications of organizational commitment have become one of most important topics in chain cram schools. However, key factors of retention rate effectively support decision making is still unknown. Therefore, this study aims to investigate the key factors of organizational commitment with an example of chain cram schools. This study develops the research model based on the literature review of organizational commitment, including three dimensions and 12 criteria. The Delphi method was used in this study. Scholars and industry experts in this field were recruited to participate in the study. 10 respondents were received from 10 experts in the first round. 10 experts who responded in the first round were contacted in the second round and finally 10 respondents returned. The response rate was 100%. The analytical results indicated that the final critical key factors include 10 criteria after deleting two criteria. Selling, occupied the first place with obstacles removing and loyalty. Promotion becames the 2nd place. Ideal shared the 3rd place with identification. Company occupied the 4th place. Training shared the 5th places with perseverance. Initiative learning became the 6th place.
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Hsieh, Chung-Yi, and 謝純義. "The Antecedents of Customer Loyalty- An Empirical Study of Cram Schools of Junior High Schools in Hualien Region." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/8w5k9w.
Full textAbstract:
碩士國立東華大學
企業管理學系
96
The number of cram schools, no matter learning cram schools, language cram schools or skill cram schools, has been increasing rapidly in the past few years in Taiwan region. But the operation of cram schools has faced serious problems because of the government policy and the reducing birthrate. If managers of cram schools expect to survive and remain profitable, they need to maintain excellent quality of teaching and adopt tactics of business management. Because such relational research is rare on cram schools, this study utilizes the quantitative analysis to find critical elements of success. Some scholars argue that enterprise could reduce operating costs and enhance competitive advantages by retaining customers. Thus, how to gain customer loyalty is important for operating cram schools. This research utilizes a questionnaire survey and Structural Equation Modeling (SEM) to investigate the influence of expertise, service quality, and relationship quality on its customer loyalty in the short-term cram schools of junior high schools in Hualien region. The findings in this research are as follows: (1) expertise and service quality will affect customer loyalty indirectly by relationship quality; (2) service quality affects customer loyalty positively; (3) relationship quality affects customer loyalty positively; and (4) expertise has no direct influence on customer loyalty. The above findings will provide marketing strategic information for local cram schools to efficiently allocate resources.
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Tsai, Chiu-Chin, and 蔡秋金. "Study on the Satisfaction of Elementary School Students and Parents towards Cram Schools and the Future Management Strategies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09254310950926839791.
Full textAbstract:
碩士義守大學
管理學院碩士班
98
The purposes of this study and research are to: analyze the current situation of marketing management from primary cram schools and the criteria for parents and students in selecting cram schools. We would therefore provide analysis results and opinions to cram school business. The result is served as the references for strategic discussion and marketing strategy. Last but not least, we would discuss the level of satisfaction and value base on the quality of each service and good. The research was conducted through the form of survey. The main populations are parents from five primary schools, who are willing to fill in the questionnaires. Total questionnaires distributed: 200; collected: 166; valid questionnaires: 163; percentage for valid questionnaire: 81.5%. In-depth interview with parents from cram schools was conducted simultaneously. This is to find out their expectation on cram schools. We would therefore comprehend their sensations towards the current services provided by and their requests by the current service provided by cram schools. And then, customize the future strategic marketing planning for cram school business. From the analysis results, we could tell that parents have various demands and expectations from cram schools. The requests can categorize into three parts: academic aspect, attention & teaching aspect and efficiency aspect. Undoubtedly, cram school business should equip itself with the above requirements. As a result, we have come out with a wish list with specific examples. They are: finish students’ school works in cram school; maintain students’ consistency in learning and academic results as well; use the time wisely instead of watching television or playing computer games. Furthermore, although this is beyond teachers’ obligations, they could also lead students to the accurate life path. This is to minimize unpleasantness between parents and students during learning process. Advisers from the research, cram schools should be on the same pace with schools in education schedule. Complete and detailed teaching quality can increase students’ learning absorbability. Furthermore, some parents’ time schedule is restricted and preoccupied by works and thus is unable to reach home on time. Cram schools should therefore pay more attention on such matters, and parents would be able to sense the consideration and thorough services. We believe that this will certainly gain a good reputation on public praise. Last but not least, organizing outdoor learning would make the learning journey more flexible and intriguing for students. All in all, services provided by cram schools must be tangible for parents. Make parents think that their choice is not a mistake but indeed beneficial to their children. Unquestionably, they will automatically propagate to people around them. Finally, this study supplementary education strategic direction for the future operation of the operation to make four specific strategies, such as enhanced reputation and prestige, high-quality teachers and teaching materials to emphasize the polarization of the price, and the other end is brought about after learning future benefits. Hope from the strategy of low birth rate and the number of cram schools, the crisis emerged, and turned into our opportunity.
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Pao, Hui-Chin, and 包慧琴. "Exploring the Role of English Cram Schools in Taiwan - A Case Study on Four Private Language Schools in Taichung." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/42fb67.
Full textAbstract:
碩士國立彰化師範大學
英語學系
107
Attendance at cram schools is an experience that the majority of Taiwanese have while growing up. However, the incidence and impact of cram schooling are still understudied and have yet to receive much attention. Traditional and modern Chinese cultural values have emphasized human malleability and self-improvement. Even though the Chinese imperial examination was abolished during the Qing dynasty, this system has become deeply ingrained in Chinese society more than a thousand years. As a result, parents then and now set higher standards for their children, with increased focus on their academic performances at school. Therefore, cram schools were created to meet parents’ expectations of their children, boasting formal curriculums and homework support designed to ensure students’ academic success. This research adopted a qualitative case study on four English cram schools in Feng-Yuan District of Taichung with intensive interviews, investigating the net effect of English cram schooling on parents’ expectations, students' academic performances, English teachers’ opinions and the viewpoints of managements from English cram school owners. The three major findings are: The first, English is to be considered as an important foreign language in Taiwan. The second, three diversities of English environments between public and cram schools are the main reasons for parents enrolling their children into English cram schools: (1) English curriculums, (2) Materials and environments, and (3) English teachers. The third, parents place high expectations on their children’s English performance. In this study, more than 85% children started learning English in kindergarten, though as of now this is still banned. The remaining 15% began studying English in grade one at cram school. In 2018, the executive director, Mr. Lai, in Executive Yuan, indicated that the Ministry of Education (MOE) plans to undo the current regulations of prohibiting kindergartens from teaching English as a second language, and hopefully draw up the lesson plan as early as 2019. Meanwhile, he also announced his plan that would transition Taiwan into becoming a Chinese-English bilingual country by the year of 2030. Although of the announcements about English education and goals for the end of 2018, this policy is still unclear. Attending to cram schools has formed a culture and is an experience that most Taiwanese students go through, so it will be hard to eliminate. All parents in this study placed high expectations on their children’s English academic performances, which they relate to the children’s competitiveness in the future. Regardless of whether English is required to begin first grade at public school, parents still enroll their children in English cram school. In the effort to forge children’s English ability in Taiwan, the researcher suggests: (1) To ease restriction on the age of starting English instruction, (2) To increase English instruction hours and materials in public school, (3) To recruit native English-speaking teachers in primary school. To conclude, English cram schools have become the bridge needed to fill the gap among parents’ expectations of their children’s academic performances, students’ requirements and the MOE’s English education policy.
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CHIU, CHIN-HSIN, and 邱琴心. "Research Regarding the Management of Cram Schools and the Impact of Lowering Birth Rate." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76936433939330274536.
Full textAbstract:
碩士樹德科技大學
經營管理研究所
96
The purpose of this research is to explore the status of current lower birth rate and the impact it has on existing cram schools. The main purpose is to provide cram schools with references and results of the research regarding different managing methods. The personal interview method was adopted. Owners, students, and parents were interviewed and complete data recorded. This method allows the interviewer to ask pertinent questions to gather and record current data. This is followed by conclusions and suggestions for cram school managers. Cram school owners may use the information to find solutions concerning the following areas: management strategy, teacher loyalty, student achievement, parent involvement and alliances with other cram schools. The cram schools that are willing to adjust their management strategy in accordance with their ability, and will strive to meet their future goals using the guidelines set forth in this research, should be able to endure the crisis brought about by the lowering birth rate. If the manager's perception of the problem is incorrect, it is likely that their decisions regarding the proper solution will also be incorrect. If the manager chooses to adopt the suggestions set forth in this research, the opportunity of solving existing problems should be increased.
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Lin, Guan-Ming, and 林冠明. "Risk Analysis of Digital Schools of Personal Data - A Case Study of a Cram." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/45y49j.
Full textAbstract:
碩士華梵大學
資訊管理學系碩士班
103
This study investigated the digital school in the personal information security risk management architecture to explore the construction of personal data protection risk management mechanism. Considering personal information, and performing risk evaluation and risk analysis of security of personal data of the digital school, it was collected through this study literature rearranging discussed experts' views and opinions integration, then the digital risk assessment guidelines for school management of personal information is also constructed. Using the hierarchical analysis program (AHP) method, we obtains the digital school project evaluation form. It includes five dimensions such as "job security side", "equipment safety surface", "access control surfaces", "security personnel face", and "continue Operating surface ". Then we calculated weights and priorities these facets. It can to develop the most appropriate personal information security management policies, do several digital school import personal data protection reference, or can let digits school so as to put the most appropriate human, material and other costs, The results of this study can provide a reference personnel-related information and management decision-making, and thus continued to improve security of personal data reference index of the digital school.
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Hao-wei, Chen, and 陳浩瑋. "Native Speakers' Perception about Being a Teacher of Cram Schools for Youth in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/43774834206254142254.
Full textAbstract:
碩士南台科技大學
應用英語系
96
Abstract The purpose of this research was to explore English native speaking teachers’ perceptions about current English cram school for youth in Taiwan and explore their beliefs for teaching. The participants were four English native speaking teachers from the English cram schools in Tainan City. In this research, the researcher conducted a qualitative method which involved adopting the interviews, observations, and journals to collect the data. The main findings were shown in the following: 1. The participants considered that Taiwanese English proficiency was good because people were very willing to help foreigners deal with the problems in daily life by using simple English vocabulary, phrases and sentences. However, they believed that providing good environment for learning English could be improved. 2. Regarding the ideal timing for learning a new language, the participants could not point out the best timing for people to learn a new language. They held the belief that the earlier, the better. 3. Regarding the culture shock, most of the participants were very surprised at the hours on which the children in Taiwan spent at schools and cram schools every day. Furthermore, although children in Taiwan were under such a big pressure, they found that children in Taiwan were very well-mannered. 4. Concerning the motivation of the native speaker for being an English teacher of youth, the participants all had high enthusiasm for being an English teacher of youth. 5. Regarding the native teachers’ teaching methods and procedure, the participants described that they usually followed the lesson plans provided by the cram schools to teach in class. Before class, most of them would preview and take notes about the lessons they wanted to instruct that day. After class, the Chinese English teachers would deal with the students’ problems instead of the native teachers. 6. All of the participants had a common rule, and that was “No Chinese” in the classroom. Additionally, they asked the students to respect teachers. Most of them did not give physical punishments to students. The teachers also mentioned that they often gave oral praise to students who had good performance in class and also encouraged students who were shy to participate in the activities. Consequently, they always kept good relationship with children in the classroom. 7. Regarding the teaching challenge, the participants considered that the biggest challenge was to teach children with diverse English competence in one class. 8. With regard to self-evaluation and expectations, the participants mentioned that they altered the teaching methods immediately when they encountered some problems in their teaching. Their common expectations were to make a better environment for youth to learn English and let children study English under an ideal environment.
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Wen-Ton, Hsu, and 徐文桐. "A Case Study of Wandering Teachers in Private Arts and Cram Schools in Taipei." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/41528051622819594864.
Full textAbstract:
碩士臺北市立教育大學
課程與教學研究所課程與教學碩士學位在職進修專班
98
Abstract Analysis of this research is to teaching at the University of Arts and cram schools, teachers who work at the mentality of cram schools, and teaching experience, teachers who understand the tutorial in the Arts and the adjustment of issues arising, and the conversion of the expected field of work that the teaching environment status, and the teachers who suffered the use of teacher training courses in Arts and tutorial of professional teaching environment. This study investigated evidence of three licensed elementary school teachers and faculty engaged in the Arts and cram for the wandering teachers, analyzed the case of Arts and cram school teacher in the teaching environment and current situation and stated the case in the Arts and cram school teachers teaching face to and other issues, how they have used in teacher training centers have received a teacher training course, dealing with various problems of Arts and cram schools. A better picture of teachers who formally entered the faculty of Arts and cram for, how to face problems and deal with teaching and parents, teachers and health problems between expectations to increase mutual understanding through the study and suggestions for future research relevant authorities and the people reference. The qualitative research method to collect data for the depth interviews, the process includes research projects, research topics and define the direction of literature and analysis, prepared interview outline, conduct interviews and verbatim transcription, data collation and analysis, summarized conclusions and recommendations, in writing research papers such as studying history. Results obtained in this study are as follows: 1, Arts and cram school teaching and learning environment characteristics. Arts and cram school and classroom environment in the work pressure on staff in the hardware device, the remuneration, effective performance is different. Arts and cram school education is focused on teaching effectiveness and results; school education focuses on whole person education and counseling. Second, teacher training institutions breed of teachers and curriculum design can be applied in the Arts and cram schools, the curriculum and teaching and counseling. By the Curriculum Reform and the impact of curriculum planning and teaching are due to publisher revision and a more pluralistic, more breadth; in student guidance, due to the phenomenon of low birth rate, the amount dropped student, student conduct and academic tutoring as the learning specialist, is a professional quality and experience of the teachers to do the job. Expertise in teacher training institutions have received training in three homeless teachers, the use of university counseling center for teacher education programs and knowledge of principles and practice in the school in contact during the actual cases, contribute to the guidance of Arts and tutorial classes. Based on the results, respectively, teacher training institutions, the current enrollment in education of students, director of Arts and tutorial classes, and follow-up study to make recommendations related fields.
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Huang, Yi-Lung, and 黃義龍. "A Study on Teaching Behaviors of the Junior High Math Teachers in Cram Schools." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/16518761403943432584.
Full textAbstract:
碩士國立東華大學
課程設計與潛能開發學系
99
This research aims to probe into the teaching behaviors of teachers at cram schools for junior high school students. The objectives are to (1) identify the intentions of Math teachers’ teaching behaviors, (2) analyze the characteristics as well as impact factors of the teaching behaviors in question, and (3) understand the students’ identification with the teaching behaviors. Purposive sampling was adopted to increase the reference value of the research; three cram school Math teachers with over 20 years of teaching experience and highly appraised by students and parents in Hsinchu and Hualien were chosen as research subjects. Research data were collected from interviews [with the subjects], classroom observations, and questionnaires [distributed to the students]. The subjects were firstly interviewed on their teaching behaviors, followed then by classroom observations to verify the data collected from interviews. Possible explanations were sought from the subjects when inconsistency occurred between the observation data and the interview data. Questionnaires were distributed to students when sufficient data had been collected from interviews and observations. In order to acquire complete feedback from students, interviews were given to students in random order upon the completion of questionnaires. Data collected from questionnaires and interviews were used together to analyze students’ impressions on teachers’ teaching behaviors. Possible explanations were once again sought from the subjects when doubts occurred between the questionnaire results and the interview results; classrooms revisited for any clue possibly left out. Triangulation was employed to interpret the entire data collected from different origins and channels, and to further identify as well as generalize factors behind the interpretation in question. Finally, not only the intentions, the characteristics, and the impact factors of Math teachers’ teaching behaviors at cram schools for junior high school students, but also students’ identification with the teaching behavior in question were analyzed to achieve the objectives of this research. As far as its objectives are concerned, this research has reached the following conclusions: 1. Intentions of Junior-High Cram School Math Teachers’ Teaching Behaviors 28 teaching behaviors have been discovered and categorized into three different stages: (1) [Pre-Teaching] Preparation and Plans, (2) [In-Teaching] Interaction, and (3) [Post-Teaching] Assessment and Evaluation. 2. Characteristics and Impact Factors of Junior-High Cram School Math Teachers’ Teaching Behaviors Six characteristics and eight impact factors of the teaching behaviors have been discovered based on different research means and origins. 3. Identification of Junior-High Cram School Students with their Math Teachers Two conclusions have been made via analyzing – both qualitatively and quantitatively – students’ feedback: (1) the teaching behaviors in question are found helpful to students’ learning of Mathematics, and (2) the abovementioned finding, i.e. helpful, have been statistically approved.
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CHEN, CHIN-CHAO, and 陳志超. "The Study of cram schools staff’s work pressure and organizational atmosphere toward work satisfaction." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wwxwj9.
Full textAbstract:
碩士國立臺中教育大學
管理學院國際經營管理碩士在職專班
107
The purpose of the study is to investigate cram school staff response toward working satification in working stress settings. In addition, the cram school staff will be used as a moderator to examine whether the origanizational Atmosphere effects are significant between the relationship of working stress and working satification. The specific objectives are as follows: 1. to understand the relationships among cram school staff sociodemographic characters, working stress, working satification and origanizational Atmosphere; 2. to investigate the causal relationships between working stress and working satification; 3. to construct and validate the structural relationships between working stress and working satification; 4. to verify origanizational Atmosphere as a moderator between working stress and working satification. A total of 400 valid questionnaires were collected through cram school staff. In general, there were significant differences among cram school staff socio-demographic characters, working stress, working satification and origanizational Atmosphere. The overall modified model was well fit the data. After the Strutural Equation Modeling, the result showed that working stress negetively and significantly influence on working satification. Based on the results above, some managerial suggestions for cram school staff will be proposed, future research directions will also be discussed.