Relevant bibliographies by topics / Creating a personal brand

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Creating a personal brand'

Author: Grafiati
Published: 24 April 2022

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Journal articles on the topic "Creating a personal brand"

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Pillai, Anand. "Creating your Personal Brand." NHRD Network Journal 6, no. 3 (July 2013): 36–39. http://dx.doi.org/10.1177/0974173920130316.

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Stanton, Angela D'Auria, and Wilbur W. Stanton. "Building "Brand Me": Creating a Personal Brand Statement." Marketing Education Review 23, no. 1 (April 2013): 81–86. http://dx.doi.org/10.2753/mer1052-8008230113.

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Matsarenko, T. N. "From personal brand to competitiveness." Voprosy kul'turologii (Issues of Cultural Studies), no. 1 (2022): 32–35. http://dx.doi.org/10.33920/nik-01-2201-03.

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The article discusses the issue of re-adaptation of a ballet dancer after completing his stage career, the possibility of self-realization in the profession of related choreographic activity. The problem is revealed in the professional and pedagogical position of ballet dancers, adaptation to a new status, the desire to preserve the potential that ensures success in their careers, the desire to use their skills as an asset — investing in the profession, developing creative potential by creating a personal brand.
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López, Manuela, María Sicilia, and Alberto Alejandro Moyeda-Carabaza. "Creating identification with brand communities on Twitter." Internet Research 27, no. 1 (February 6, 2017): 21–51. http://dx.doi.org/10.1108/intr-12-2013-0258.

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Purpose Companies are now using social network sites (SNSs) within their marketing and brand-building activities. Twitter is the preferred SNS for creating brand communities, which offer companies many advantages. The purpose of this paper is to examine how individuals manage their competing needs for being affiliated (operationalized as personal and communal-brand connections) and for being seen as distinctive (operationalized as need for uniqueness (NFU)) when they are members of brand communities on Twitter. The authors have also analysed which type of brand community is able to achieve the balance between both needs, enhancing identification with the brand community. Design/methodology/approach A total of 318 valid responses were collected from three camera brand communities on Twitter. Messages (“tweets”) which included a link to an online questionnaire were sent to community members via Twitter. The authors examine the proposed model using structural equation modelling. Findings The authors demonstrate that consumers can satisfy their need for affiliation in brand communities created in Twitter. However, consumers can only reach a balance between the need for affiliation and the need for distinctiveness in brand communities built around niche brands. In contrast, the two needs work in opposition to shape identification in brand communities of big brands. Originality/value Optimal distinctiveness theory is used as a theoretical background for proposing how the antecedents of identification with the brand community enhance brand loyalty, with reference to the conflict between the individual’s needs for both distinctiveness and affiliation. Consumers’ identification with the brand community is proposed as a mediator to achieve brand loyalty in brand communities. Consumers reach this balance in brand communities built around a niche brand, where individuals with high NFU feel a high identification with the brand community. For big brands, as consumers’ NFU increases, their identification with the brand community and brand loyalty decreases.
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Eng, Bennie, and Cheryl Burke Jarvis. "Consumers and their celebrity brands: how personal narratives set the stage for attachment." Journal of Product & Brand Management 29, no. 6 (June 1, 2020): 831–47. http://dx.doi.org/10.1108/jpbm-02-2019-2275.

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Purpose This paper aims to demonstrate how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e. altruistic) relationship norms. The research investigates the differential role of narratives about celebrities’ personal vs professional lives in creating attachment and identifies and tests moderating effects of narrative characteristics including perceived source of fame, valence and authenticity. Design/methodology/approach Three online experiments tested the proposed direct, meditating and moderating relationships. Data was analyzed using mediation analysis and multiple ANOVAs. Findings The results suggest relationship norms that are more altruistic in nature fully mediate the relationship between narrative type and brand attachment. Additionally, personal narratives produce stronger attachment than professional narratives; the celebrity’s source of fame moderates narrative type and attachment; and on-brand narratives elicit higher attachment than off-brand narratives, even when these narratives are negative. Practical implications The authors offer recommendations for how marketers can shape celebrity brand narratives to build stronger consumer attachment. Notably, personal (vs professional) narratives are critical in building attachment, especially for celebrity brands that are perceived to have achieved their fame. Both positive and negative personal narratives can strengthen attachment for achieved celebrity brands, but only if they are on-brand with consumer expectations. Originality/value This research is an introductory examination of the fundamental theoretical process by which celebrity brand relationships develop from brand persona narratives and how characteristics of those narratives influence consumer-brand attachment.
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Tarnovskaya, Veronika. "Reinventing Personal Branding Building a Personal Brand through Content on YouTube." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 1 (2017): 29–35. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.31.3005.

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The study explores the phenomenon of personal branding on social media and in particular, examines how YouTubers create their personal brands online. The explorative and inductive approach has involved qualitative content analysis of a total of 72 videos produced by four successful YouTubers during several years of their social media presence. The findings reveal three major stages of the personal branding process, which are not sequential, but rather, were found to run in parallel over time: loyalty to personal brand profile, promotion of multiple social media accounts and addressing the audience and encouraging co-creation. The personal brand content is found to comprise such elements as the personality of the YouTuber, typical topics, the tone of voice, environment (setting) as well as product brands. Among its key features are clarity, consistency, and authenticity, resembling those of a product/service brand. The study proves the applicability of classical principles of product branding and typology of consumer-brand relationships as well as brand meaning co-creation to the personal branding phenomenon, while at the same time highlighting the complex nature of this phenomenon as being “born global”, purposeful and highly interactive. Thus, personal branding might be seen as a re-invention of the traditional branding but on a completely different level of interaction and visibility. Among managerial recommendations is the need for managers to closely monitor and analyze what is being said about their brands by the famous personalities on-line as these individuals are capable to influence the consumers’ perceptions about brands and companies.
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Kolodeznikova, S. I., E. N. Neustroeva, and E. K. Timofeeva. "Personal brand of university teachers in the Arctic regions in the context of digitalization of education." SHS Web of Conferences 113 (2021): 00055. http://dx.doi.org/10.1051/shsconf/202111300055.

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The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region. A description of the national character, mentality of the Sakha people is given for a better understanding the peculiarities of the university teacher’s brand creating in the region. The results of a sociological survey in three institutions of the republic have shown that today the understanding of the importance of developing a personal brand in the higher schools of the republic is superficial. The factors that contribute to the creation of a personal brand in the scientific and educational environment have been investigated. Recommendations for the step-by-step forming a personal brand are offered.
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Suhaeni, Tintin, Sri Raharso, Ivon Sandya Sari Putri, Abdul Malik Sayuti, Tangguh Dwi Pramono, Marceilla Suryana, and Chandra Budhi Septiyandi. "Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar." JURNAL PENGABDIAN KEPADA MASYARAKAT (AbdiMas) 2, no. 2 (December 25, 2020): 63–72. http://dx.doi.org/10.30871/abdimas.v2i2.2528.

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This community partnership program aims to develop the Kupat Tahu Padalarang business in Kecamatan Batujajar, Jawa Barat by building a business brand identity, personal branding, excellent service, and good customer communication. The survey was conducted to obtain information on brand awareness, business conditions, and customer satisfaction before and after the program was implemented. The creation of a business brand identity starts with creating logo, banner, product packaging, employee uniforms, and structuring the business environment. Personal branding itself is created through the development of excellent service and good and friendly customer communication. Business brands that have been created have also been registered to protect business actors from imitating them. The brand is a capital that can be developed by business actors to be used in promotion on social media in order to increase business brand equity
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Аксенова, О., O. Aksenova, Н. Скрипникова, N. Skripnikova, Е. Швец, and E. Shvec. "Self-PR as a Business Promotion Tool." Scientific Research and Development. Modern Communication Studies 8, no. 5 (September 24, 2019): 60–62. http://dx.doi.org/10.12737/article_5d77688083b0b4.91810385.

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This article discusses the concept of Self-PR. It describes the technology of creating and promoting a personal brand; stages of its development. Personal brand is analyzed as a tool to promote your business and services. The process of formation and promotion of the brand is divided into four stages: personality audit; brand strategy is determined; creating basic brand attributes; selection of personal brand promotion means; identification of key communication channels.
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Jenkins, Henry. "Participatory Culture: From Co-Creating Brand Meaning to Changing the World." GfK Marketing Intelligence Review 6, no. 2 (November 1, 2014): 34–39. http://dx.doi.org/10.2478/gfkmir-2014-0096.

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Abstract Young people’s personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and action can endorse brands, but they can also harm a brand as the new generation moves from being socially and culturally active to being politically and civically engaged. Brands can be the perfect plugs on which to hang their campaigns. In the example outlined in this article, the Harry Potter brand serves as a good of example to demonstrate such activism. Its entire magical world was embraced, and the company who owns and licenses the brand was systematically scrutinized and criticized. Warner Bros. mishandled this form of social brand engagement. The whole case is highly instructive to managers who increasingly face such challenges to their production and marketing methods every day.
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Dissertations / Theses on the topic "Creating a personal brand"

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Ojala, Aleksi, and Edward Taifa Defuro. "Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471.

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The aim of this study is to investigate how self-employed entrepreneurs create and manage their brands and how the entrepreneurs engage customers to their brands in online and offline contexts. Furthermore, the viewpoints of entrepreneurs towards branding will be explored To answer the research question, a qualitative, multiple case study was conducted. The primary data was collected by semi-structured interviews and the secondary data was obtained by studying the entrepreneur´s social media behaviour. This study found that entrepreneurs build their brands by utilizing their own personalities and characteristics. The brands created have loyal following and the customers are positively engaged. The engagement process itself is due to the relationships built between the company and the customers. Even if the brands are effective, there is not much strategic elements to them but are rather very organic.
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Chang, Chia Yu. "Visualizing brand personality and personal branding : case analysis on Starbucks and Nike's brand value co-creation on Instagram." Thesis, University of Iowa, 2014. https://ir.uiowa.edu/etd/1304.

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This general purpose of this qualitative study is to investigate how businesses and consumers are co-creating brand value on social media by sharing photos on Instagram. The main focus is two-fold, one is to look at how corporations like Nike and Starbucks are utilizing Instagram to engage customers; another is to look at how customers presenting brand images and identify with brand personalities. This research analyzed 238 customer-created images and 62 corporate-created Instagram images using a hybrid method of qualitative content analysis and thematic analysis as an empirical way to explore the big picture of this new and understudied topic. The data was collected through Keyhole and Statigram, two online social media analytical tools. The analysis of the data shows overall positive brand image sharing among customers, implicit, indirect tactics in companies' official image sharing, and customers' use of brand as a way to promote and express themselves. Overall, customers' brand value co-creation practice on Instagram focus heavily on the individuals' self expression rather than brand community building. The study also discovered valuable themes of the use of selfies and the self-directed sarcasm among Instagramers who share brand images. The findings showed an overall decentralizing brand value co-creation process and that marketers today will face more and more challenges in controlling and managing a consistent brand image. The study contributes to the understanding of visual communication and the new marketing paradigm in a visual centric digital culture.
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Ritz, Hayley Lynn. "CREATING SUSTAINABILITY THROUGH CORPORATE BRANDING." Master's thesis, University of Central Florida, 2007. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2112.

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This thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation's product or service with its consumer through loyalty and emotional attachments. Corporations use various processes and methodologies when they begin to create and enhance their corporate brand. Corporations must define their corporate personality, build recognition, standardize, and fulfill brand promises. There are also obstacles and challenges that corporations face in their endeavor to implement a branding guideline, and the chance of overcoming them without defined leadership is unrealistic. This study focuses specifically on existing literature about corporate branding and cites case study examples to show what makes the best brands successful and where failing brands could have been more successful. The study concludes by providing insight into the future for corporate branding and offering suggestions for technical communication professionals who find themselves a part of the brand building and defining process. There are various rules to branding and traits that are common to every top brand in the world. By instilling its brand with such traits, and following certain processes with focus, passion, and persistence, and most of all a long-term commitment to the brand, a corporation will find its brand among the most recognized brands in the world.
M.A.
Department of English
Arts and Humanities
English MA
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Kelley, D. (Dennis). "Creating a craft brewery brand identity." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201906052410.

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Abstract. The craft beer market is a relatively new and recent phenomenon gaining popularity among beer drinkers. As this is a new and quickly expanding consumer product, the amount of research into the branding practices of craft breweries is limited. The purpose of this thesis is to explore how consumers view craft breweries based on six key areas of branding and how craft breweries can utilize these findings to better brand themselves and their beers in an effort to increase profits. The theoretical framework of the thesis focuses on the Brand Identity Prism conceptualized by JN Kapferer (2012) in his book The New Strategic Brand Management: Advanced Insights & Strategic Thinking. With the Brand Identity prism as a starting point, further in depth research is taken to provide additional key elements to each of the six segments in an effort to relate them to craft beer branding and ways that beer brands have in the past succeeded and how craft beer brands can utilize them to reach their consumer targets. Further research areas include a beer community forum dialog as well as interviews with craft beer professionals. Interviews are conducted in an effort to gain further real world examples of how the six outlined segments of the brand identity prism and additional elements are utilized by craft brewers that they follow as well as methods that they themselves employ. The conclusion of the thesis presents finding for craft brewery managers to better create a brand identity moving forward in a competitive market as well as presents limitations of this study and the possibility for further scientific research into this subject.
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Rickardsson, Henrik, Henrik Stierna, and Fredrik Stark. "Invisible Branding : Creating brand value from invisibility." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-312.

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Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic.

Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry.

Method: To help fulfill the purpose a qualitative approach has been used. Personal interview with the CEO of Stargate Brand Group, telephone interviews with 20 fashion retailers combined with focus groups consisting of potential underwear buyers. The authors believe this approach helped to understand customer behaviour, branding techniques and how to create a brand value from an invisible branded product.

Result: The most important elements in order to create brand value for an invisible brand are quality and perceived quality. To become a successful underwear brand, since that is the invisible brand that the authors choose to focus upon, quality must be highly emphasized, and offering a high quality product is one way of creating brand value to customers.

The overall understanding of invisible products and brands is that they are bought primarily to fulfill the customer’s need of feeling comfortable and leverage upon people’s desire of well-being. An invisible brand cannot leverage upon its user to the same extent as other products, since it is not shown to the public.

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Bergh, Albin. "Innehållet räknas : När marknadsföring skapar varumärkestillit och varumärkeslojalitet." Thesis, Karlstads universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-70943.

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How and what companies publishes on social media have become more important. Different types of post generate different type of effects and if companies want to create brand loyalty and brand trust they must take this in consideration. Consumers want to be reached by content that is personal, they also want to feel that the companies deliver something of value. Content marketing deals with this aspect and focus on helping, informing and entertaining the recipients. This study examines informative, personal and entertaining posts and how they affect brand trust and brand loyalty. A quantitative method have been used in this study and a survey was used to gather data. 150 respondents answered the survey and the data was analysed with a bivariate and multivariate method in the statistic programme SPSS. The result of the study show that all three types of posts are important to use if companies publish posts on social media. The study contributes with knowledge of informative, personal and entertaining post and what effect they have on brand trust and brand loyalty. Informative and personal types of post have a significant and positive effect on brand trust. Brand loyalty is affected by all three types of post and the effects is positive.
Hur och vad företag publicerar på sociala medier har blivit allt viktigare. Olika typer av inlägg genererar olika effekter och vill företag skapa varumärkestillit och varumärkeslojalitet måste de ha detta i beaktande. Konsumenter vill bli nådda av innehåll som känns personligt och känna att företagen levererar något värdebringande. Innehållsmarknadsföring behandlar denna aspekt och fokuserar på att hjälpa, informera och underhålla mottagarna. Denna studie undersöker typerna av inlägg, informerande, personliga och underhållande och hur de påverkar varumärkestillit och varumärkeslojalitet. I studien har en kvantitativ metod använts och en enkätundersökning användes för att samla in data. 150 respondenter besvarade enkäten och data analyserades därefter med en bivariat analys samt multivariata analyser i statistikprogrammet SPSS. Studiens resultat visar att alla typerna av inlägg är viktiga att använda om företag publicerar inlägg på sociala medier. Studien bidrar med kunskap om vilka effekter informerande, personliga och underhållande inlägg har på varumärkestillit och varumärkeslojalitet. Informerande och personliga inlägg har en signifikant och en positiv effekt på varumärkestillit. När det gäller varumärkeslojalitet anses alla tre typerna av inlägg vara signifikanta samt att de har en positiv effekt på varumärkeslojalitet.
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Mattsson, Sofie, and Karin Gustafsson. "Personal Branding : How to develop and sustain a strong personal brand." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-291.

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Branding of people is a relatively new concept within the branding area. This concept has grown rapidly and its importance is increasing. Our purpose of this thesis is to describe how a strong personal brand is developed and how it is sustained. We also want to highlight what factors that determine who will succeed to develop a strong personal brand and who will not and if the associations that other people have of you can be determined by the brand owner.

We have chosen to do a qualitative method by conducting interviews with five wellknown Swedish persons that we argue have or are beginning to develop strong personal brands within different areas.

The frame of reference consists of some concepts on traditional branding and models within the personal branding area. We found that the existing literature within personal branding was not sufficient to fulfil our purpose and therefore we have created a research model. The empirical findings are applied to the research model in the analysis.

We argue that the base to develop a strong personal brand is to truly know who you are and what you stand for. When you have a clear understanding about who you are, it is important to be consistent in the messages that you communicate in order to avoid confusion among other people. To have a strong personal brand, you also need to be well-known among more people than just your family and friends.

Personal branding is to a large extent about how other people perceive you and we argue that you can to some extent affect this image by being consistent and clear about who you are and what you stand for. People cannot see your thoughts, only your actions.

All people have a personal brand but we believe that the process to develop your personal brand depends on what goals you have with it and what you want to accomplish. All people do not gain anything by having a strong personal brand but we believe that all people can use some parts of the concept in order to know who you are and what you stand for.

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Goodwin, Jill Suzanne. "Creating Brand Communities| A Phenomenological Study on Media and the Psychology of Brand Magic." Thesis, Colorado State University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10599404.

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Understanding the complexities of the consumer-brand relationship is an ongoing area of study in multiple fields. Stemming from the notion that brands convey cultural meaning, brand community studies focus specifically on the process of meaning creation. The traditional focus of brand community research has been on social interaction. However, newer research points to the psychological formation of brand communities in the absence of social interaction. The psychological sense of brand community (PSBC) model was created to account for this newer area of research. Mental models are the cognitive model individuals form to interact with the world around them. Based in psychology, mental model research postulates that individuals must first be able to internally represent their external world in order to interact with it. Mental model theory provides a foundation for insight to the individual’s reality of the brand community relationship at the social and psychological level. Thus, this study will use a qualitative phenomenological approach to elicit and explore the expressed mental models of members that self-identify with a brand community when exposed to branded media. In particular, this study centers around the Disney brand and how Disney’s use of video advertisements activates PSBC among a loyal following. By using a brand exemplar to study this phenomenon, common themes of the consumer-brand relationship are revealed that give insight to the types of internal representations of external reality elicited by branded media exposure. By gaining a better understanding of the difference between psychological and social brand communities, media communication scholars can gain a deeper understanding of how the types of messages created for a brand can foster a sense of relationship with the brand.

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Asamoah, Emmanuel Selase. "Creating value through brand management- A study on Toyota Ghana limited." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9835.

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An important concept that has undergone several transformational turns is brand management. A brand name is essential for business operation because all other factors that contribute to the success of businesses rotate around it. The value that accrues to global companies as a result of the proper management of a brand cannot be over emphasized. Toyota is one of the most successful brands in the global market, and the brand success goes beyond the automobile industry. Among the various auto companies in Ghana, Toyota has emerged as one of the big players. This thesis focuses on how companies can create value through proper management of their brands; using the case of Toyota Ghana limited. The work here was to find out the brand management strategies of Toyota and how these strategies have contributed to its success. Several strategies for managing brands were discussed in this work. The findings were that, successful brand management impacts positively on the company's market share.
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Tomes, Richard. "Creating shareholder value : a case study of the PPC brand." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/80645.

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University of Stellenbosch Business School
The objective of this study is to determine whether brands create value for shareholders and the extent to which such value can be quantified. The research methodology is based on a case study of Pretoria Portland Cement, South Africa’s leading cement producer, and seeks to demonstrate how a commodity like cement can be successfully differentiated and branded. Primary data was gathered by conducting unstructured interviews with business leaders and key personnel involved with the development and execution of the company’s brand vision. Secondary data is based on the results of a customer loyalty survey by IPSOS Markinor as well as on customer perceptions from Millward Brown’s BrandDynamics™ model. The results of both these surveys, together with historic market share data and the company’s financial performance over a 15-year period, is analysed and interpreted before conclusions are made about the brand’s contribution to value creation. The study concludes by attempting to make generally applicable findings about the value of brands and their overall contribution to shareholder value. One of the major limitations of the study is the inability to assign a definitive value to the PPC brand because of the vast number of credible brand valuation models available and the lack of consensus among academics and industry experts regarding the determination of brand value.
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Books on the topic "Creating a personal brand"

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Follow me!: Creating a personal brand with Twitter. Indianapolis, IN: John Wiley & Sons, 2012.

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Grzesiak, Mateusz. Personal Brand Creation in the Digital Age. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3.

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Red fire branding: Creating a hot personal brand so that customers choose you! Cupertino, CA: Happy About, 2010.

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Russell, Virginia. Stand out!: A woman's guide to creating your personal brand for today's job market. [S.l.]: Russell Consulting, 2015.

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Pellet, Lizz. The cultural fit factor: Creating an employment brand that attracts, retains, and repels the right employees. Alexandria, Va: Society for Human Resource Management, 2009.

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Abraham, Joan. Creating Brand Cool. New York, NY : Routledge, 2021.: Routledge, 2021. http://dx.doi.org/10.4324/9781003141341.

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Gilmore, Fiona. Brand warriors China: Creating sustainable brand capital. London: Profile Books, 2003.

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Waller, Talaya. Personal Brand Management. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-43744-2.

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Kapferer, Jean-Noël. Strategic brand management: New approaches to creating andevaluating brand equity. London: Kogan Page, 1992.

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Strategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page, 1992.

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Book chapters on the topic "Creating a personal brand"

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Jones-Smith, Valayia. "Creating a Personal Brand." In The Handbook of Continuing Professional Development for the Health Informatics Professional, 15–21. 2nd ed. New York: Productivity Press, 2022. http://dx.doi.org/10.4324/9780429398377-3.

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Grzesiak, Mateusz. "Personal Branding: Its Essence, Goals and Classification." In Personal Brand Creation in the Digital Age, 7–33. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3_2.

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Grzesiak, Mateusz. "Introduction." In Personal Brand Creation in the Digital Age, 1–6. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3_1.

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Grzesiak, Mateusz. "Personal Branding and the Challenges of the Information Revolution." In Personal Brand Creation in the Digital Age, 35–70. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3_3.

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Grzesiak, Mateusz. "Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature and Published Marketing Studies." In Personal Brand Creation in the Digital Age, 71–96. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3_4.

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Grzesiak, Mateusz. "Personal Branding Using YouTube in the United States and in Poland, as Shown by the Results of Empirical Research." In Personal Brand Creation in the Digital Age, 97–168. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3_5.

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Grzesiak, Mateusz. "Research Results, Verification of Research Hypotheses and Recommendations for Practice." In Personal Brand Creation in the Digital Age, 169–77. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3_6.

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Tennant, Anthony. "Creating Brand Power." In Brand Power, 33–52. London: Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-12840-2_3.

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Lalaounis, Sotiris T. "Creating brand identity." In Strategic Brand Management and Development Creating and Marketing, 59–99. Abingdon, Oxon ; New York, NY : Routledge, 2021. |: Routledge, 2020. http://dx.doi.org/10.4324/9780429322556-3.

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Forsythe, Alex, and Francesca Forsythe. "Your personal brand." In The Psychology Student's Career Survival Guide, 83–105. Abingdon, Oxon; New York, NY: Routledge, 2021. |: Routledge, 2021. http://dx.doi.org/10.4324/9780367824372-5.

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Conference papers on the topic "Creating a personal brand"

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Karadakova, Irina. "ACHIEVING CUSTOMER LOYALTY THROUGH A HOTEL BRAND DIFFERENTIATION." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.423.

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Understanding the hotel guests' needs and providing a hospitality service that delivers on their expectations is crucial for achieving guest satisfaction and - eventually - for creating customer loyalty. This is why the hotel operators, along with their constant efforts to deliver consistent services by unifying the operating standards and procedures, also try to know their guests better, so that they can align their services with the guest's preferences and deliver more personalized experience. This is why the major hotel operators develop portfolios of various hotel brands, positioning them to different market segments and thus targeting travelers with specific needs. However, in the modern world the guest expectations are not just of a nice experience. Nowadays the hotel guests are more and more interested in the way the hotel operators do their business. They follow their words and actions and expect that the brand shares (or at least aligns with) the client's personal values. But these expectations also present an opportunity for the hoteliers to establish a long-lasting, authentic relationships with the client. Also, by aligning their behavior and brand purposes with the guest expectations, the hoteliers are now able to build a collective sense of brand belonging with their clients.
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Vieira da Silva, Joel, Sergio L. Costa, Maria José Abreu, and Joao P. Mendonca. "A Protective Safety Footwear Device Simulation and Design: An Innovative and Healthy Hybrid Component." In ASME 2015 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/imece2015-51056.

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The use of Personal Protective Equipment (PPE) has become a necessity in view of the number of accidents at work that occurred in the past years. The European Community (EU) and the member states are creating strategies aiming the increase of the use of PPE’s and consequently the decrease of the number of the accidents at work, decreasing also the number of injuries caused by them and their severity. In this paper, a brief review of safety footwear and its components will be presented focusing on penetration resistant inserts. Additionally, we present a project in development at University of Minho that aims to improve the existent shoes. This project proposes a brand new penetration resistant inserts through a combination of innovative materials.
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P. Hontiveros, Ryan. "The Effects of Social Media Engagement on the Authentic Personal Brand of Students of Far Eastern University, Manila." In Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia. EAI, 2022. http://dx.doi.org/10.4108/eai.24-8-2021.2315278.

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Ramli, Romlah. "Express Brand Personality As Personal Branding." In 7th International Conference on Communication and Media. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.06.02.3.

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Erciş, Aysel. "Customer Value, Brand Trust and Self Congruity Influence In Creating Emotional Brand Attachment." In ICLTIBM 2017 - 7th International Conference on Leadership, Technology, Innovation And Business Management. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.12.03.5.

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Susila, Ihwan, Edy Saputro, and Pamula Mahardhika. "The Role of Brand Community in Creating Loyalty." In Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.5-8-2020.2301210.

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Yang, Chao, Shimei Pan, Jalal Mahmud, Huahai Yang, and Padmini Srinivasan. "Using Personal Traits For Brand Preference Prediction." In Proceedings of the 2015 Conference on Empirical Methods in Natural Language Processing. Stroudsburg, PA, USA: Association for Computational Linguistics, 2015. http://dx.doi.org/10.18653/v1/d15-1009.

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Pérez-Sánchez, Mónica, Javier Casanoves-Boix, and Anabel Flores-Meza. "DIGITAL STORYTELLING, CREATING BRAND COMMUNITY WITH HIGHER EDUCATION STUDENTS." In 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.1319.

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Luneva, Elena A., Natalya V. Katunina, Nataliya V. Puzina, and Tatyana D. Sinyavets. "Creating A City Brand Community In A Digital Environment." In International Conference «Humanity in the Era of Uncertainty». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.12.02.71.

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Casanoves-Boix, Javier, Ana Cruz-García, and Maurice Murphy. "CREATING LOVEMARKS THROUGH STUDENTS OF PUBLIC UNIVERSITIES IN IRELAND." In International Conference on Education and New Developments. inScience Press, 2021. http://dx.doi.org/10.36315/2021end125.

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This research was carried out to examine the role of educational brand capital applied to public universities in Ireland. To this end, the main contributions in the literature related to the study of brand capital and its application in the Irish educational sector were analyzed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realized using a sample of 423 valid responses from students at the two main public universities in Cork (Ireland). The results obtained will show the repercussion of each variable of the brand capital relative to the determining variables (brand awareness, brand image, perceived quality, and brand loyalty), while laying the foundation for university managers to develop marketing strategies adapted to maximize the building of educational brand capital.
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Reports on the topic "Creating a personal brand"

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Frazier, Barbara J. Role of the physical environment in creating an academic major brand image. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1759.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Latané, Annah, Jean-Michel Voisard, and Alice Olive Brower. Senegal Farmer Networks Respond to COVID-19. RTI Press, June 2021. http://dx.doi.org/10.3768/rtipress.2021.rr.0045.2106.

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This study leveraged existing data infrastructure and relationships from the Feed the Future Senegal Naatal Mbay (“flourishing agriculture”) project, funded by the US Agency for International Development (USAID) and implemented by RTI International from 2015 to 2019. The research informed and empowered farmer organizations to track and respond to rural households in 2020 as they faced the COVID-19 pandemic. Farmer organizations, with support from RTI and local ICT firm STATINFO, administered a survey to a sample of 800 agricultural households that are members of four former Naatal Mbay–supported farmer organizations in two rounds in August and October 2020. Focus group discussions were conducted with network leadership pre- and post–data collection to contextualize the experience of the COVID-19 shock and to validate findings. The results showed that farmers were already reacting to the effects of low rainfall during the 2019 growing season and that COVID-19 compounded the shock through disrupted communications and interregional travel bans, creating food shortages and pressure to divert seed stocks for food. Food insecurity effects, measured through the Household Food Insecurity Access Scale and cereals stocks, were found to be greater for households in the Casamance region than in the Kaolack and Kaffrine regions. The findings also indicate that farmer networks deployed a coordinated response comprising food aid and access to personal protective equipment, distribution of short-cycle legumes and grains (e.g., cowpea, maize) and vegetable seeds, protection measures for cereals seeds, and financial innovations with banks. However, food stocks were expected to recover as harvesting began in October 2020, and the networks were planning to accelerate seed multiplication, diversify crops beyond cereals, improve communication across the network. and mainstream access to financial instruments in the 2021 growing season. The research indicated that the previous USAID-funded project had likely contributed to the networks’ COVID-19 resilience capacities by building social capital and fostering the new use of tools and technologies over the years it operated.
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