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1

Follow me!: Creating a personal brand with Twitter. Indianapolis, IN: John Wiley & Sons, 2012.

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2

Grzesiak, Mateusz. Personal Brand Creation in the Digital Age. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-69697-3.

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3

Red fire branding: Creating a hot personal brand so that customers choose you! Cupertino, CA: Happy About, 2010.

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4

Russell, Virginia. Stand out!: A woman's guide to creating your personal brand for today's job market. [S.l.]: Russell Consulting, 2015.

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5

Pellet, Lizz. The cultural fit factor: Creating an employment brand that attracts, retains, and repels the right employees. Alexandria, Va: Society for Human Resource Management, 2009.

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6

Abraham, Joan. Creating Brand Cool. New York, NY : Routledge, 2021.: Routledge, 2021. http://dx.doi.org/10.4324/9781003141341.

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7

Gilmore, Fiona. Brand warriors China: Creating sustainable brand capital. London: Profile Books, 2003.

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8

Waller, Talaya. Personal Brand Management. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-43744-2.

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9

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating andevaluating brand equity. London: Kogan Page, 1992.

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10

Strategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page, 1992.

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11

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. New York: Free Press, 1994.

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12

Strategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page [for] Les Éditions d'Organisation, 1995.

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13

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page, 1992.

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14

W, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.

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15

Allison, Lee, James Blair, and Marcel Robles. Personal Selling and Brand Management. 2455 Teller Road, Thousand Oaks California 91320: SAGE Publications, Inc., 2021. http://dx.doi.org/10.4135/9781071867631.

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16

The new strategic brand management: Creating and sustaining brand equity long term. 4th ed. London: Kogan Page, 2008.

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17

McRae, Sara. Brand me! creating a brand for myself: M.A. Communication Design Thesis 2001. London: Central Saint Martins College of Art & Design, 2001.

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18

Jean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. London: Kogan Page, 2004.

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19

Paradis, Roger. Creating your personal journey. [Concord, MA]: Concord Press, 1992.

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20

Creating wealth. New York: Simon & Schuster, 1986.

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21

Association, American Marketing, ed. The brand marketing book: Creating, managing, and extending the value of your brand. Lincolnwood, IL: NTC Business Books, 2000.

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22

Lalaounis, Sotiris T. Strategic Brand Management and Development Creating and Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2021. |: Routledge, 2020. http://dx.doi.org/10.4324/9780429322556.

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23

Creating a budget. New York: PowerKids Press, 2009.

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24

Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.

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25

Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.

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26

Logo design love: A guide to creating iconic brand identities. Berkeley, CA: New Riders, 2010.

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27

Dewi, Ike Janita. Creating & sustaining brand equity: Aspek manajerial dan akademis dari branding. Sleman, Yogyakarta: Amara Books, 2009.

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28

Marketing to win: Creating and sustaining your non-profit brand. Toronto: Civil Sector Press, 2009.

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29

Malcolm, McDonald, and Wallace Elaine, eds. Creating powerful brands in consumer, service and industrial markets. 4th ed. Oxford: Butterworth-Heinemann, 2010.

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30

Sila, Ro. Creating a budget. Foster City, Calif: IDG Books Worldwide, 1999.

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31

Sila, Ro. Creating a budget. Foster City, Calif: IDG Books Worldwide, 1999.

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32

Ross, Gavin. Creating wealth through personal financial planning. North Brighton, Vic: Wrightbooks, 1989.

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33

Morris, Virginia B. Creating retirement income. 3rd ed. New York: Lightbulb Press, 2004.

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34

Creating retirement income. 2nd ed. New York: Lightbulb Press, 2002.

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35

Online personal brand: Skill set, aura, and identity. [Charleston, SC]: CreateSpace, 2014.

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36

Naming for power: Creating successful names for the business world. New York: Linkbridge Pub., 1993.

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37

Ira, Blumenthal, ed. Managing brand you: Seven steps to creating your most successful self. New York: AMACOM/American Management Association, 2008.

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38

Richard, Armstrong, and Murphy Mike, eds. The 360 degree brand in Asia: Creating more effective marketing communications. Singapore: John Wiley & Sons (Asia), 2003.

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39

Sood, Sanjay. Brand equity and the marketing mix: Creating customer value : conference summary. Cambridge, Mass: Marketing Science Institute, 1995.

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40

Malcolm, McDonald, ed. Creating powerful brands in consumer, service and industrial markets. 3rd ed. Oxford: Elsevier/Butterworth-Heinemann, 2003.

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41

Malcolm, McDonald, and De Chernatony L, eds. Creating powerful brands in consumer, service, and industrial markets. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

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42

Creating positive personal images for professional success. Lanham: Rowman & Littlefield Education, 2012.

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43

Build Your Personal Brand (Creating Success). 3rd ed. Kogan Page Ltd, 2002.

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44

Gratton, Sarah-Jayne. Follow Me! Creating a Personal Brand with Twitter. Wiley & Sons, Incorporated, John, 2012.

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45

Grzesiak, Mateusz. Personal Brand Creation in the Digital Age: Theory, Research and Practice. Palgrave Pivot, 2018.

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46

Grzesiak, Mateusz. Personal Brand Creation in the Digital Age: Theory, Research and Practice. Palgrave Pivot, 2019.

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47

Maloney, Michael, and Richard D. Czerniawski. Creating Brand Loyalty. Hudson House Publishing, 1999.

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48

Creating Brand You! The GoalsGuy, 2000.

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49

Creating a Sustainable Brand. Taylor & Francis Group, 2014.

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50

Rusch, Kristine Kathryn. Creating Your Author Brand. WMG Publishing, 2018.

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