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1

Jewler, A. Jerome. Creative strategy in advertising. 4th ed. Wadsworth, 1992.

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2

L, Drewniany Bonnie, ed. Creative strategy in advertising. 8th ed. Thomson/Wadsworth, 2005.

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3

L, Drewniany Bonnie, ed. Creative strategy in advertising. 7th ed. Wadsworth, 2001.

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4

Jewler, A. Jerome. Creative strategy in advertising. 6th ed. Wadsworth Pub. Co., 1998.

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5

Jewler, A. Jerome. Creative strategy in advertising. 7th ed. Wadsworth, 2001.

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6

Jewler, A. Jerome. Creative strategy in advertising. 5th ed. Wadsworth Pub. Co., 1995.

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7

Jewler, A. Jerome. Creative strategy in advertising. 2nd ed. Wadsworth, 1985.

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8

Jewler, A. Jerome. Creative strategy in advertising. 3rd ed. Wadsworth, 1989.

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9

Drewniany, Bonnie L. Creative strategy in advertising. 9th ed. Thomson Wadsworth, 2008.

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10

Jerome, Jewler A., ed. Creative strategy in advertising. Wadsworth/Cengage Learning, 2011.

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11

L, Drewniany Bonnie, ed. Creative strategy in advertising. Wadsworth/Cengage Learning, 2011.

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12

Moriarty, Sandra E. Creative advertising: Theory and practice. 2nd ed. Prentice-Hall, 1991.

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13

Moriarty, Sandra E. Creative advertising: Theory and practice. Prentice-Hall, 1986.

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14

Advertising by design. 2nd ed. John Wiley & Sons, 2010.

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15

Buying creative services. NTC Business Books, 1996.

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16

Jean, Grow, and Altstiel Tom, eds. Advertising creative: Strategy, copy, and design. 2nd ed. SAGE Publications, 2010.

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17

Great print advertising: Creative approaches, strategies, and tactics. J. Wiley, 1993.

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18

E, White Gordon, ed. Advertising writing: Putting creative strategy to work. 3rd ed. West, 1989.

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19

Group, Account Planning. Creative planning, outstanding advertising: The APG creative planning awards London 1994. Account Planning Group, 1995.

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20

1947-, Bivins Thomas H., ed. How to produce creative advertising: Proven techniques & computer applications. NTC Business Books, 1991.

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21

Deborah, Morrison, ed. The creative process illustrated. HOW Books, 2010.

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22

The Creative Business Idea book. Smallwood & Stewart, 2011.

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23

Marra, James L. Advertising creativity: Techniques for generating ideas. Prentice Hall, 1990.

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24

Direct Marketing Association (U.S.). Getting creative with copywriting: Strategies and techniques in direct mail. Direct Marketing Association, 2007.

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25

Jean, Grow, ed. Advertising strategy: Creative tactics from the outside/in. Sage Publications, 2006.

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26

Ontario. Management Board of Cabinet. Advertising and creative-communications services: A manager's guide. Queen's Printer, 1988.

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27

The Creative Circle: Annual 2008. Creative Circle Ltd., 2008.

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28

Norins, Hanley. The Young & Rubicam traveling creative workshop. Prentice Hall, 1990.

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29

Creative card design: Promotional greetings. PIE Books, 2008.

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30

Creative strategies: Idea management for marketing, advertising, media and design. Thames & Hudson, 2010.

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31

Pricken, Mario. Creative Advertising. 2nd ed. Thames & Hudson, 2008.

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32

Creative Radio Advertising. NTC Publishing Group,U.S., 2001.

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33

Jewler, A., and Bonnie Drewniany. Creative Strategy in Advertising. Wadsworth, 2013.

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34

Creative Advertising: An Introduction. King Publishing, Laurence, 2014.

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35

Creative Strategy in Advertising. Cengage Learning, 2013.

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36

Creative advertising of France. Henri J. Nijdam, 1987.

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37

Creative Planning, Outstanding Advertising. APG, 1995.

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38

Burtenshaw, Ken, and Nik Mahon. Fundamentals of Creative Advertising. Bloomsbury Publishing Plc, 2006.

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39

Creative 4Cast. LID Publishing Inc, 2014.

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40

The creative advertising of France. Henri J. Nijdam, 1986.

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41

How to Produce Creative Advertising. Natl Textbook Co Trade, 1992.

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42

Creative Advertising of France 2. Watson-Guptill Pubns, 1986.

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43

Rotovision. Creative Advertising of France Three. Watson-Guptill Publications, 1987.

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44

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall College Div, 1990.

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45

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall College Div, 1990.

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46

Goodvertising Creative Advertising That Cares. Thames & Hudson, 2012.

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47

author, Grow Jean, ed. Advertising creative: Strategy, copy, design. 4th ed. SAGE Publications, Inc, 2017.

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48

Zeigler, Sherilyn K. Creative Strategy & Tactics in Advertising. John Wiley & Sons Inc, 2000.

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49

Creative Austerity in Today's Advertising. Skira Editore, 2013.

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50

Landa, Robin. Advertising by Design. Wiley & Sons, Incorporated, John, 2010.

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