Academic literature on the topic 'Creativity in business'

Recent guidance for UK government policy makers has warned that HEIs face an uncertain future and has advocated transdisciplinary curricula. Earlier, in 2005, two other UK government papers highlighted the advantages of integrating design-related strategies into business environments and addressed the impact creativity could have on business performance. A key recommendation was to strengthen the relationships between businesses, in particular small and medium-sized enterprises (SMEs), and creative professionals from design disciplines who could positively affect business performance and provide digital media, industrial design, packaging, graphic design, branding and advertising. If the successful entrepreneur has personal skills, attributes and behaviours that extend beyond the purely commercial, HEIs need to develop students with capabilities that meet the entrepreneurial challenges of the knowledge economy. This paper draws on entrepreneurship and business education strategies that have evolved out of art and design disciplines at Swansea Metropolitan University in the UK. The authors argue that curriculum development should incorporate ‘business’ acumen in all programmes outside business schools and should develop the fundamental skills for developing and exploiting ‘creativity’ in programmes within them. The provision of a symbiotic experience of business and creativity across the curriculum has many benefits, not least because it responds to calls from entrepreneurship educators for a paradigm shift to develop right-brain entrepreneurial capabilities as well as left-brain analytical skills. Such pedagogies are well-established in the design disciplines and the evidence suggests that they are important as a wide-reaching, cross-disciplinary enabling strategy.

Purpose The purpose of this paper is to investigate the relation of spirituality and creativity in business context. Design/methodology/approach The paper presents practical examples of spiritual-based creative business models in different faith traditions (Hinduism, Christianity and Anthroposophy). Findings Spirituality and a deep sense of connectedness are essential to enhance creativity and care in business. Spirituality creates free space and openness to allow the future to emerge organically. It creates a distance between the self and the pressures of the market and the routines of business and daily life. This distance is a necessary condition for developing creative, ethical and responsible solutions to the complex challenges around us. Originality/value Spiritually inspired creative business models overcome the instrumental rationality and materialistic orientation of today’s business management which produces large scale ecological, social and ethical “ills.” The paper shows that alternative business management practices need a spiritual foundation to be more creative and caring.

This study aims to analyze and explain; (1) The effect of entrepreneurial orientation on the development of small businesses of members of Lanamona; (2) The effect of creativity on the development of small businesses of members of Lanamona. The population in this study was 130 members of CU Lanamona engaged in small business, in the municipality of Bobonaro. Of this total collected all questionnaires distributed. The data analysis method uses SPSS. The findings of this study are that the entrepreneurial orientation variable has a positive and partially significant effect on the development of small businesses. This is evidenced by the value of t-count 2.775 greater than t-table 1.97810. These results suggest that entrepreneurial orientation is a factor that plays an important role in determining the level of improvement of small business development. The higher entrepreneurial orientation, will encourage the higher development of small businesses. Conversely, if entrepreneurship orientation is low, business development will also experience a decline. The variable of creativity has a positive and partially significant effect on the development of small businesses. Therefore, the higher the creativity that is carried out by entrepreneurs, the business development will increase. This is evidenced by the value of t-count (3.857) is greater than t-table (1.97810). Entrepreneurial orientation and creativity variables simultaneously have a positive and significant effect on the development of small businesses. This is evidenced by the calculated F-count (32,746) greater than F-table (3.07). So that it can be said that the higher or better the entrepreneurial orientation and creativity of an entrepreneur, the more business development will increase.
 Keywords: Entrepreneurial Orientation, Creativity, Small Business Development

ABSTRACT Two seminal accounting studies find that output creativity is insensitive to creative effort: workers simplify creativity-weighted contracts by focusing on increasing creativity, but they cannot increase output creativity enough to compensate for sacrifices they make to output quantity. Other studies, however, find evidence that output creativity is sensitive to creative effort. To examine these differing results, I use a numerical experiment: I model workers in quantity contracts and creativity-weighted contracts, and I proxy creative effort as workers' choice between fine semantic processing (less creative) and coarse semantic processing (more creative). My numerical experiment's results show (1) output creativity's sensitivity to creative effort when the task is less inherently creative and (2) output creativity's insensitivity to creative effort when the task is more inherently creative. More inherently creative tasks effectively require coarse semantic processing in both contracts, limiting workers' ability to give incrementally more creative effort in response to creativity incentives. Data Availability: Data are available upon request.

Perception of Creativity in International Franchising Business Concepts - Comparison Analysis Between Franchisees and FranchisorsThis paper deals with the topic of creativity and perceived freedom of creativity in international franchising business concepts. It analyses various areas of daily business operations and the franchising business concept as a whole. Its focus is aimed at comparing the perception of level of freedom given in these areas to franchisees by the franchisors and its objective is to find out where these perceptions differ between franchisees one side and franchisors on the other. The model of franchising is not described and the article assumes that the reader is familiar with this business model. The purpose of this article is to analyse and present the situation of creativity in the sector of international franchise businesses. As international franchising is in the focus of this article, topics such as cross-cultural environment in franchising models and creativity across cultures are covered. The method used to collect the data for further analysis is running an empirical research among two populations - franchisees and franchisors from several franchising business concepts active in international environment. Representatives from the two populations were asked to evaluate the level of freedom of creativity given or applied in their franchising business concepts. Respondents were answering an online survey, assessing ten different areas in daily business on a scale from one to five, ranging from no creativity allowed and strict governance by rules defined in the franchise concept to high level of creativity and freedom. Findings from both side of the franchise business partnerships, franchisees and franchisors, are presented including the test of homogeneity of proportions. Therefore some implications exist for further discussions and research, if franchising at all is, in its essence, a method of business concept, which enhances and facilitates creativity, or if creativity is perceived as a danger to franchise system that would harm its global unified approach which is the key principle of the franchis unified brand and concept strategy.