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Journal articles on the topic 'Creativity in business'

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1

Penaluna, Andrew, and Kathryn Penaluna. "Creativity in Business/Business in Creativity." Industry and Higher Education 23, no. 3 (2009): 209–19. http://dx.doi.org/10.5367/000000009788640314.

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Recent guidance for UK government policy makers has warned that HEIs face an uncertain future and has advocated transdisciplinary curricula. Earlier, in 2005, two other UK government papers highlighted the advantages of integrating design-related strategies into business environments and addressed the impact creativity could have on business performance. A key recommendation was to strengthen the relationships between businesses, in particular small and medium-sized enterprises (SMEs), and creative professionals from design disciplines who could positively affect business performance and provide digital media, industrial design, packaging, graphic design, branding and advertising. If the successful entrepreneur has personal skills, attributes and behaviours that extend beyond the purely commercial, HEIs need to develop students with capabilities that meet the entrepreneurial challenges of the knowledge economy. This paper draws on entrepreneurship and business education strategies that have evolved out of art and design disciplines at Swansea Metropolitan University in the UK. The authors argue that curriculum development should incorporate ‘business’ acumen in all programmes outside business schools and should develop the fundamental skills for developing and exploiting ‘creativity’ in programmes within them. The provision of a symbiotic experience of business and creativity across the curriculum has many benefits, not least because it responds to calls from entrepreneurship educators for a paradigm shift to develop right-brain entrepreneurial capabilities as well as left-brain analytical skills. Such pedagogies are well-established in the design disciplines and the evidence suggests that they are important as a wide-reaching, cross-disciplinary enabling strategy.
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Saaty, Thomas L., Michael Ray, and Rochelle Myers. "Creativity in Business." Journal of Marketing 54, no. 2 (1990): 117. http://dx.doi.org/10.2307/1251878.

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Björkman, Ivar. "Aura: Aesthetic Business Creativity." Consumption Markets & Culture 5, no. 1 (2002): 69–78. http://dx.doi.org/10.1080/1025386029003127.

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Brito, Silvio Manuel, Juan José Maldonado Briegas, and Ana Isabel Sánchez Iglesias. "Creativity for business intelligence." International Journal of Developmental and Educational Psychology. Revista INFAD de Psicología. 1, no. 1 (2019): 155. http://dx.doi.org/10.17060/ijodaep.2019.n1.v1.1401.

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Hightower, Dennis F. "Creativity is your business too!" Planning Review 21, no. 5 (1993): 54–56. http://dx.doi.org/10.1108/eb054442.

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Zsolnai, László, and Katalin Illes. "Spiritually inspired creativity in business." International Journal of Social Economics 44, no. 2 (2017): 195–205. http://dx.doi.org/10.1108/ijse-06-2015-0172.

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Purpose The purpose of this paper is to investigate the relation of spirituality and creativity in business context. Design/methodology/approach The paper presents practical examples of spiritual-based creative business models in different faith traditions (Hinduism, Christianity and Anthroposophy). Findings Spirituality and a deep sense of connectedness are essential to enhance creativity and care in business. Spirituality creates free space and openness to allow the future to emerge organically. It creates a distance between the self and the pressures of the market and the routines of business and daily life. This distance is a necessary condition for developing creative, ethical and responsible solutions to the complex challenges around us. Originality/value Spiritually inspired creative business models overcome the instrumental rationality and materialistic orientation of today’s business management which produces large scale ecological, social and ethical “ills.” The paper shows that alternative business management practices need a spiritual foundation to be more creative and caring.
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Saaty, Thomas L. "Book Review: Creativity in Business." Journal of Marketing 54, no. 2 (1990): 117–19. http://dx.doi.org/10.1177/002224299005400213.

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8

Santos, Jacinta Dos, Endang Eveline Giri, and Augusto da Conceição Soares. "The Effect Of Entrepreneurial Orientation And Creativity On The Development Of Small Business Credit Union Members On The Cu Lanamona, Maliana Timor Leste." ABM : International Journal of Administration, Business and Management 2, no. 2 (2020): 111–25. http://dx.doi.org/10.31967/abm.v2i2.394.

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This study aims to analyze and explain; (1) The effect of entrepreneurial orientation on the development of small businesses of members of Lanamona; (2) The effect of creativity on the development of small businesses of members of Lanamona. The population in this study was 130 members of CU Lanamona engaged in small business, in the municipality of Bobonaro. Of this total collected all questionnaires distributed. The data analysis method uses SPSS. The findings of this study are that the entrepreneurial orientation variable has a positive and partially significant effect on the development of small businesses. This is evidenced by the value of t-count 2.775 greater than t-table 1.97810. These results suggest that entrepreneurial orientation is a factor that plays an important role in determining the level of improvement of small business development. The higher entrepreneurial orientation, will encourage the higher development of small businesses. Conversely, if entrepreneurship orientation is low, business development will also experience a decline. The variable of creativity has a positive and partially significant effect on the development of small businesses. Therefore, the higher the creativity that is carried out by entrepreneurs, the business development will increase. This is evidenced by the value of t-count (3.857) is greater than t-table (1.97810). Entrepreneurial orientation and creativity variables simultaneously have a positive and significant effect on the development of small businesses. This is evidenced by the calculated F-count (32,746) greater than F-table (3.07). So that it can be said that the higher or better the entrepreneurial orientation and creativity of an entrepreneur, the more business development will increase.
 Keywords: Entrepreneurial Orientation, Creativity, Small Business Development
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9

Knox, Brian D. "Semantic Processing Theory Could Help Explain the Effectiveness of Creativity Incentives: A Numerical Experiment." Journal of Management Accounting Research 32, no. 3 (2020): 155–78. http://dx.doi.org/10.2308/jmar-18-051.

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ABSTRACT Two seminal accounting studies find that output creativity is insensitive to creative effort: workers simplify creativity-weighted contracts by focusing on increasing creativity, but they cannot increase output creativity enough to compensate for sacrifices they make to output quantity. Other studies, however, find evidence that output creativity is sensitive to creative effort. To examine these differing results, I use a numerical experiment: I model workers in quantity contracts and creativity-weighted contracts, and I proxy creative effort as workers' choice between fine semantic processing (less creative) and coarse semantic processing (more creative). My numerical experiment's results show (1) output creativity's sensitivity to creative effort when the task is less inherently creative and (2) output creativity's insensitivity to creative effort when the task is more inherently creative. More inherently creative tasks effectively require coarse semantic processing in both contracts, limiting workers' ability to give incrementally more creative effort in response to creativity incentives. Data Availability: Data are available upon request.
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Machackova, Vendula. "Perception of Creativity in International Franchising Business Concepts - Comparison Analysis Between Franchisees and Franchisors." Creative and Knowledge Society 2, no. 1 (2012): 60–81. http://dx.doi.org/10.2478/v10212-011-0017-1.

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Perception of Creativity in International Franchising Business Concepts - Comparison Analysis Between Franchisees and FranchisorsThis paper deals with the topic of creativity and perceived freedom of creativity in international franchising business concepts. It analyses various areas of daily business operations and the franchising business concept as a whole. Its focus is aimed at comparing the perception of level of freedom given in these areas to franchisees by the franchisors and its objective is to find out where these perceptions differ between franchisees one side and franchisors on the other. The model of franchising is not described and the article assumes that the reader is familiar with this business model. The purpose of this article is to analyse and present the situation of creativity in the sector of international franchise businesses. As international franchising is in the focus of this article, topics such as cross-cultural environment in franchising models and creativity across cultures are covered. The method used to collect the data for further analysis is running an empirical research among two populations - franchisees and franchisors from several franchising business concepts active in international environment. Representatives from the two populations were asked to evaluate the level of freedom of creativity given or applied in their franchising business concepts. Respondents were answering an online survey, assessing ten different areas in daily business on a scale from one to five, ranging from no creativity allowed and strict governance by rules defined in the franchise concept to high level of creativity and freedom. Findings from both side of the franchise business partnerships, franchisees and franchisors, are presented including the test of homogeneity of proportions. Therefore some implications exist for further discussions and research, if franchising at all is, in its essence, a method of business concept, which enhances and facilitates creativity, or if creativity is perceived as a danger to franchise system that would harm its global unified approach which is the key principle of the franchis unified brand and concept strategy.
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Doering, Laura. "Necessity Is the Mother of Isomorphism." Sociology of Development 2, no. 3 (2016): 235–64. http://dx.doi.org/10.1525/sod.2016.2.3.235.

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Does poverty hinder or encourage market creativity? Businesses that offer novel, creative products have greater growth potential than businesses that conform to market norms. Yet the literature offers conflicting views on the relationship between poverty and market creativity. Some research suggests poverty restricts entrepreneurs' capacity to offer novel products, whereas other work suggests poverty facilitates creativity in the marketplace. This paper addresses that tension by examining the shifting relationship between poverty and market creativity across stages of business development. Drawing on survey and interview data from Panama, this paper shows how entrepreneurs are both catalyzed and constrained by conditions of poverty. Poor individuals actively generate novel venture concepts in the early stages of business development. In later stages, however, they struggle to sustain novel businesses. Ultimately, poverty limits entrepreneurs' capacity to profit from the creativity they bring to the marketplace. This paper elucidates the dual relationship between poverty and creativity, and helps explain why economic mobility via self-employment proves elusive for the poor.
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Bharti Venkatesh and Shazia Qureshi. "Innovation and Creativity in Business Practices." Journal of Distribution Science 10, no. 4 (2012): 7–11. http://dx.doi.org/10.15722/jds.10.4.201204.7.

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13

Kippenberger, T. "Business creativity: an art with discipline." Antidote 2, no. 2 (1997): 12–13. http://dx.doi.org/10.1108/eum0000000006410.

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Calver, Julia. "Creativity in the business of circus." Leisure Studies 39, no. 3 (2020): 307–21. http://dx.doi.org/10.1080/02614367.2020.1750048.

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15

Fatt, James Poon Teng. "Creativity in Business and Innovative Organizations." Industry and Higher Education 12, no. 2 (1998): 84–92. http://dx.doi.org/10.1177/095042229801200204.

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The contributions of business and innovative organizations have made their influence felt in the history of commercial enterprise. From Henry Ford of Ford Motors and Bill Gates of Microsoft to Sim Wong Hoo of Creative Technology, creativity has been the lifeblood of commercial culture. Such organizations may take numerous forms – private or public, commercial or non-commercial, corporate or non-corporate – but, to a great degree, their lifeblood must be seen to be creativity in some form. This paper examines the phenomenon of creativity in business and innovative organizations and looks at the implications for industry–education cooperation. In the latter context the author examines some successful firms in Singapore, whose creative ideas have worked, and analyses the ways in which higher education in Singapore is responding to the need to encourage entrepreneurship and creativity within business organizations.
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Riordan, Diane A., M. Cathy Sullivan, and Danny Fink. "Promoting Creativity in International Business Education." Journal of Teaching in International Business 15, no. 1 (2003): 21–35. http://dx.doi.org/10.1300/j066v15n01_03.

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17

Turnbull, Andrew, and Matthias Eickhoff. "Business Creativity – Innovating European Entrepreneurship Education." Journal of Small Business & Entrepreneurship 24, no. 1 (2011): 139–49. http://dx.doi.org/10.1080/08276331.2011.10593531.

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18

PAGE, W. "Creativity, human nature and business decisions." Journal of Social and Biological Systems 11, no. 1 (1988): 125–27. http://dx.doi.org/10.1016/0140-1750(88)90046-2.

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19

Andersen, Poul Houman, and Hanne Kragh. "Managing creativity in business market relationships." Industrial Marketing Management 42, no. 1 (2013): 82–85. http://dx.doi.org/10.1016/j.indmarman.2012.11.007.

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20

Sisk, Dorothy A. "Optimizing creativity." Gifted Education International 30, no. 2 (2013): 148–59. http://dx.doi.org/10.1177/0261429413481124.

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Transforming education or business starts with transforming one’s mind, and that inner transformation starts with opening up to—indeed welcoming—the inevitable bursts of creativity available to everyone. Sidney J Parnes, one of the world’s leading experts on creative problem-solving (CPSI), innovation and creativity, said, “I dream a dream, a vision great…my world will appreciate” (Parnes, 2004). Parnes’s life is the theme for this issue of Gifted International: Creativity Through Life. He is a lifelong researcher, author, and world-class educator who has presented thousands of seminars and courses on creativity and CPS for leaders in business, education, and government on five continents. For over 50 years, Parnes has worked in the “living laboratory” of the Creative Problem-solving Institutes sponsored by the Creative Education Foundation (CEF), which was established in Buffalo, New York.
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Mien, Mien, and Chrisanty Victoria Layman. "Business Innovation Intensity within Creative Services Businesses in Indonesia." JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS 9, no. 1 (2021): 65–76. http://dx.doi.org/10.30871/jaemb.v9i1.2797.

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In Indonesia’s New Normal era, creativity is an important aspect for businesses. Previous research suggests the relationship between team support, individual perceptions, the intensity of team and company innovation on students who have entered the world of work. This study explores the effect of individual perceptions, perceptions of team support on the intensity of service business innovation which is mediated by the intensity of team innovation. Data collection was carried out by distributing online questionnaires to 204 employees who work in creative industry service businesses in Indonesia. The study found that perception of individual creativity skills had a positive effect on perceptions of team support for innovation, and perceptions of team support for innovation had a positive effect on the intensity of company innovation. Furthermore, the relationship between perceptions of team support for innovation and entrepreneurial firm innovation intensity is partially mediated by team innovation intensity.
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ABRUDAN, DENISA BOGDANA, MĂDĂLINA DUMITRIȚA MATICIUC, MARIAN NĂSTASE, MARGARETA STELA FLORESCU, and DANA CODRUȚA DĂIANU. "The challenge of young Romanian designers: creativity in business." Industria Textila 71, no. 03 (2020): 245–51. http://dx.doi.org/10.35530/it.071.03.1818.

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The present paper focuses on the subject of creativity in business starting from a set of interviews with young designers (fashion designers mostly, but not exclusively). In order to provide an updated overview of the “ecosystem” of creativity, we intend to add to the field literature, thus offering a more comprehensive understanding of creativity by focusing on the role of designers in facilitating or inhibiting creativity in business in the fashion industry. The work was limited contextually to the fashion sector in the western region of Romania, with the data being collected through semi-structured interviews with entrepreneur fashion designers (producers of clothing, footwear and accessories). The analysis aims to identify and highlight the attributes of entrepreneur designers in the creative industry, as well as the ways in which they are inclined to develop their creativity in order to combine various materials or textures into something original. The results of our research are in fact empirical evidence regarding the strategic role of entrepreneur designers when it comes to creativity in business, a role that can allow them to achieve durable competitive advantage for their own businesses by developing both the analytical skills necessary for interpreting economic data to validate an idea, and the intuitive skills regarding the economic climate. Although the specific context may be considered a limitation of the study, it may become a real advantage for potential future research that will extend the boundaries of the present one.
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Camacho-Miñano, María-del-Mar, and Cristina del Campo. "The role of creativity in entrepreneurship: an empirical study on business undergraduates." Education + Training 59, no. 7/8 (2017): 672–88. http://dx.doi.org/10.1108/et-08-2016-0132.

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Purpose The purpose of this paper is to analyse the creativity level of business administration undergraduates who have attended an entrepreneurship seminar in contrast to those that have not. Design/methodology/approach Using two samples of Spanish students, the factors that condition the creation of new start-ups are analysed. A survey following the creativity items from the Kirton Adaption-Innovation (KAI) inventory was employed for a start-up seminar students and a control sample. Non-parametric tests were carried out on the responses. Findings The results show that Spanish business students’ entrepreneurial intentions are not conditioned by entrepreneurial courses, parental self-employment or by their creativity level. However, there are differences in creativity level by genders for their future ability to start-up a company. Practical implications There are no external constraints on not being an entrepreneur, who plays a fundamental role in the future of a country and it is a way to reduce current youth unemployment rates. Social and educational implications are also presented. Originality/value The use of the KAI inventory as a proxy of creativity index is original in the research. Moreover, this study contributes to a better understanding of the factors in becoming an entrepreneur, through exposure to creativity, growing up around businesses and awareness of individual creativity index. Integration of university courses with entrepreneurship actions will be of interest to the society development.
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Gahan, Peter, Stella Minahan, and Hilary Glow. "A creative twist: Management theory, creativity and the Arts." Journal of Management & Organization 13, no. 1 (2007): 41–50. http://dx.doi.org/10.1017/s1833367200003898.

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AbstractThe idea that organizations need to adopt structures and practices that facilitate ‘creativity’ has become a central theme in theories of managing organisational innovation and success. This idea has been deployed in organisational theory, HRM, marketing and other domains of organization studies. For many theorists and practitioners in this area, organisational creativity is something to be distilled and managed as an element of organisational performance.We argue, however, that this process of appropriation from the creative arts is subject to a number of problematic transitions. Our starting point is the notion of creativity itself. Within the creative arts, the question of what constitutes creativity and its relationship to artistic practice is subject to considerable debate. This debate centres on the question of whether creativity represents an essentialist and inexplicable (even spiritual) component of artistic practice or whether creativity is a trait of work and cannot be attributed as a unique aspect of art.However it is defined, we argue that the notion of ‘creativity in business’ conveniently ignores essential elements of what constitutes creativity. In the process of being appropriated from the arts, the concept of creativity, we argue, has been ‘hollowed out’ and refashioned to suit the structures of organization as institution, and its needs as a business organization. This appropriated view of creativity has, in turn, been imposed on arts organisations, which are impelled to see themselves as ‘creative businesses’. In both cases, the mantra of creativity provides nothing more than a means to control individuals and provide them with a false hope that contributing to the success of business will provide a means to self fulfilment.
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Gahan, Peter, Stella Minahan, and Hilary Glow. "A creative twist: Management theory, creativity and the Arts." Journal of Management & Organization 13, no. 1 (2007): 41–50. http://dx.doi.org/10.5172/jmo.2007.13.1.41.

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AbstractThe idea that organizations need to adopt structures and practices that facilitate ‘creativity’ has become a central theme in theories of managing organisational innovation and success. This idea has been deployed in organisational theory, HRM, marketing and other domains of organization studies. For many theorists and practitioners in this area, organisational creativity is something to be distilled and managed as an element of organisational performance.We argue, however, that this process of appropriation from the creative arts is subject to a number of problematic transitions. Our starting point is the notion of creativity itself. Within the creative arts, the question of what constitutes creativity and its relationship to artistic practice is subject to considerable debate. This debate centres on the question of whether creativity represents an essentialist and inexplicable (even spiritual) component of artistic practice or whether creativity is a trait of work and cannot be attributed as a unique aspect of art.However it is defined, we argue that the notion of ‘creativity in business’ conveniently ignores essential elements of what constitutes creativity. In the process of being appropriated from the arts, the concept of creativity, we argue, has been ‘hollowed out’ and refashioned to suit the structures of organization as institution, and its needs as a business organization. This appropriated view of creativity has, in turn, been imposed on arts organisations, which are impelled to see themselves as ‘creative businesses’. In both cases, the mantra of creativity provides nothing more than a means to control individuals and provide them with a false hope that contributing to the success of business will provide a means to self fulfilment.
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Xu, Feng, and Xiaohong Wang. "Leader creativity expectations and follower radical creativity." Chinese Management Studies 13, no. 1 (2019): 214–34. http://dx.doi.org/10.1108/cms-04-2018-0489.

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PurposeThe purpose of this study is to research the effect of leader creativity expectations on follower radical creativity. Highlighting the implications of leader creativity expectations, the authors examined employee creative process engagement as a mediator and follower perceived procedural justice as a moderator in the relationship between leader creativity expectations and employee radical creativity.Design/methodology/approachA sample of 256 dyads comprising full-time employees and their immediate supervisors were collected from the innovation teams of industry-university alliances through questionnaire in China, the authors hypothesized and found support for a moderated mediation model.FindingsThe findings show that leader creativity expectations are significantly and positively related to employee radical creativity; creative process engagement plays a fully mediating role between leader creativity expectations and employee radical creativity; procedural justice moderates the positive relationship between leader creativity expectations and creative process engagement and enhances the positive indirect effect of leader creativity expectations on follower radical creativity.Practical implicationsThe creativity expectations of leaders are prerequisite for leadership to drive followers to be creative, which can pose great effect on extra-role behavior of followers such as radical creativity. Leaders can deliberately set role expectations for subordinates to achieve creative goals. Compared with the traditional management practices emphasizing planning, leaders encourage trial practice, provide enough time to ensure employees fully identify problems and provide resources to facilitate information search and coding, may achieve better results. Organizations should also place greater emphasis on the procedural justice, thereby enhancing the positive impact of other factors on employee radical creativity.Originality/valueThis study examined the relationship between leader creativity expectations and follower radical creativity based on the perspective of creative process engagement. The conclusion expanded the evidence of the impact of leader expectations besides this study strongly demonstrate that procedural justice will affect employees creative process engagement which enriches the literature on radical creativity strategic leadership and work engagement.
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Ojo, Olu. "Creativity as a Predictor of Business Performance." International Journal of Innovation in the Digital Economy 2, no. 2 (2011): 24–38. http://dx.doi.org/10.4018/jide.2011040103.

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This study investigates the impact of creativity as a predictor of business performance of undergraduate entrepreneurs in Nigerian universities. Survey research design was used. A sample size of 120 respondents was selected while only 100 of them actively participated in the study. Research questions were set with one main hypothesis that was formulated and tested. Descriptive statistics comprising the simple percentage and tables were used for detailed presentation and analysis of data. The Pearson product moment correlation coefficient was adopted to test the hypothesis. The study reveals that there is a positive relationship between creativity and business performance. The researcher concluded by recommending that young entrepreneurs be more creative, attend more business seminars, invest in reading wide, scanning the environment regularly, and identifying society problems as well as customers’ needs and wants. It was also recommended that universities should widen their curricula to include core courses that encourage creativity, lateral-thinking, brainstorming, and problem solving as well as entrepreneurship development. In addition, universities should set up programmes to encourage the commercialisation of student’s business ideas and possibly self employment scheme.
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Laužikas, Mindaugas, and Rasa Mokšeckienė. "The role of creativity in sustainable business." Entrepreneurship and Sustainability Issues 1, no. 1 (2013): 10–22. http://dx.doi.org/10.9770/jesi.2013.1(2).

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Laužikas, Mindaugas, and Rasa Mokšeckienė. "THE ROLE OF CREATIVITY IN SUSTAINABLE BUSINESS." ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES 1, no. 1 (2013): 10–22. http://dx.doi.org/10.9770/jesi.2013.1.1(2).

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Wilkins, Andy, and Clive Holtham. "Organisational Creativity: Building a Business Ba-Haus?" Creative Education 03, no. 06 (2012): 737–45. http://dx.doi.org/10.4236/ce.2012.326110.

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Koh, Ai-Tee. "Linking Learning, Knowledge Creation, and Business Creativity." Technological Forecasting and Social Change 64, no. 1 (2000): 85–100. http://dx.doi.org/10.1016/s0040-1625(99)00075-x.

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Kao, John J. "The art & discipline of business creativity." Strategy & Leadership 25, no. 4 (1997): 6–11. http://dx.doi.org/10.1108/eb054590.

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Kaplan, Robert E. "Creativity in the everyday business of managing." Leadership in Action 3, no. 2 (2007): 1–6. http://dx.doi.org/10.1002/lia.4070030201.

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Aylesworth, Andy, and Richard Cleary. "Reawakening creativity for business leaders: Removing obstacles." Journal of Education for Business 95, no. 4 (2019): 248–54. http://dx.doi.org/10.1080/08832323.2019.1632780.

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Shenkman, Michael H. "Not taught in business schools: cultivating creativity." Handbook of Business Strategy 5, no. 1 (2004): 65–72. http://dx.doi.org/10.1108/10775730410493982.

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Mačerauskienė, Nida. "BUILDING A CULTURE OF CREATIVE THINKING IN BUSINESS STUDIES." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 2 (May 20, 2020): 15. http://dx.doi.org/10.17770/sie2020vol2.5023.

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Creativity is considered as an intangible characteristic that drives business to success. Creative persons play an important role in fostering both technical and social innovation and progress. Contemporary higher education graduates are expected to possess soft skills including creative thinking, problem-solving, critical thinking, flexibility, motivation, positivity and others. Therefore, the research was designed with the aim to enhance the understanding of the concepts of creativity and creative thinking and to address the question of how creativity and the process which we use when we come up with a new idea can be enhanced within and by higher education institutions. This study examines a creativity-driven study environment to promote a safe, non-judgmental atmosphere and the Creative Platform process meant to develop creativity during regular practical tasks to make it an involuntary reflex and to discover new viewpoints, perspectives, and solutions to any business problem. The framework of the research is based on the analysis of literature and experimental research methods. The results revealed that using special techniques, purposeful creative thinking can be developed beyond creativity subject. Moreover, interdisciplinarity teams lead to better solutions.
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Poettschacher, Eric. "Strategic Creativity." International Journal of Entrepreneurship and Innovation 6, no. 3 (2005): 177–83. http://dx.doi.org/10.5367/0000000054662809.

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Microbusinesses in the creative industries manage the tension between creativity and organization, money and meaning in many different ways. How this balancing act is accomplished depends on skills and competencies. But even more than that, it is a question of the personal values of the people who founded the organization. Instinct Domain, a private firm located in Vienna, conducted a series of in-depth interviews with business founders in the creative industries in order to explore the attitudes, values and beliefs that impact on the strategy, structure and culture of their organization at the deepest level. This article describes some of the outcomes from this project.
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Cirella, Stefano, Giovanni Radaelli, and Abraham B. (Rami) Shani. "Team creativity." Management Research Review 37, no. 7 (2014): 590–614. http://dx.doi.org/10.1108/mrr-12-2012-0261.

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Purpose – This study aims at narrowing a high level of fragmentation in the knowledge on the topic of team creativity (TC) that plays a fundamental role in enhancing an organization's delivery systems and market position by mapping available knowledge within a proposed framework. Although there is a wealth of knowledge on the topic, this fragmentation as revealed by past research limits the comprehensive understanding of the subject. Design/methodology/approach – A literature review was used to gather evidence about the key concepts in the fields of management, organization and innovation. This evidence is mapped against the backdrop of a complex adaptive perspective, as creativity is perceived as the product of micro-social units within the context of macro-social systems. Findings – The great number of concepts found in literature are organized into a framework that distinguishes relevant inputs that can affect team functioning; relevant mediators for TC; and TC outcomes. The framework is reviewed and discussed within the context of the social systems in which the team is embedded. Originality/value – TC is one of the most fertile research streams within the research field of innovation, and yet it suffers from a fragmentation that limits a deeper level of understanding and the advancement of actionable knowledge from taking place. An integrative theoretical perspective of micro- and macro-social systems gives researchers new insights into the interconnection between the numerous findings already found in the literature and gives a clear direction for future research.
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39

Eugene McManus, Thomas. "Dreams, visions, and values in fundamental business education." Journal of Management Development 33, no. 1 (2014): 32–47. http://dx.doi.org/10.1108/jmd-11-2013-0134.

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Purpose – The purpose of this paper is to explore the concept of a pedagogy of aspiration – a focus on dreams, visions, and values in fundamental business education. The paper focusses on issues of motivation and creativity in a global and multi-cultural milieu. Business education is often viewed as fundamentally about rational and analytical thinking, but creativity and innovation are also central. Due to information technology and globalization, they may be even more fundamental to business success than ever before. Both educators and managers can benefit from thinking about creativity and innovation in this context, since both are responding to the same business trends, and developing the same people. Design/methodology/approach – Since business fundamentals should reflect business realities, global trends in information and communications technology and mass migration brought on by information and communications technology are explored, and their relevance to the imagination and creativity is developed. Educational innovations in motivation and aspirational capacity are explained, and their relevance to fundamental business education is postulated. Findings – Tapping into the imagination is a source of motivation and creativity. What would appear to be very minimal social-psychological interventions have had significant positive effects on educational achievement. Those same techniques may be useful in teaching the fundamentals of business, and may have the added benefit instilling of a holistic and ethical perspective on the part of students. Originality/value – The paper brings together threads of research in globalization, information and communications technology, the imagination and creativity, and motivation from a psychological and anthropological standpoint, and suggests applying that research in teaching the fundamentals of business and business ethics.
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Morris, Michael W., and Kwok Leung. "Creativity East and West: Perspectives and Parallels." Management and Organization Review 6, no. 3 (2010): 313–27. http://dx.doi.org/10.1111/j.1740-8784.2010.00193.x.

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This Editors' Forum – ‘Creativity East and West’ – presents five papers on the question of cultural differences in creativity from the perspective of different research literatures, followed by two integrative commentaries. The literatures represented include historiometric, laboratory, and organizational studies. Investigation of cultural influences through country comparisons and priming manipulations, focusing on how people perform creatively and how they assess creativity. This introduction notes parallels in the findings across these research perspectives, suggesting some cultural universals in creativity and some systematic differences. Many differences can be explained in terms of the model that creativity means a solution that is both novel/original and useful/appropriate, yet that Western social norms prioritize novelty whereas Eastern norms prioritize usefulness – an account which predicts cultural differences would arise in contexts that activate social norms. The commentaries elaborate this argument in terms of processes – at the micro cognitive level and at the macro societal level – through which creativity occurs.
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41

Sederevičiūtė-Pačiauskienė, Živilė, Gintarė Adomaitytė, Viktorija Žilinskaitė-Vytienė, Vida Navickienė, and Ilona Valantinaitė. "COMMUNICATION OF CREATIVENESS IN BUSINESS MEDIA." Creativity Studies 11, no. 1 (2018): 201–12. http://dx.doi.org/10.3846/cs.2018.3450.

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Creativity has been traditionally associated and even identified with artistry. However, it is being perceived as an impetus for the development of leadership and technologies innovation, and is characteristic of activities that for long have not been recognized creative. The current article presents results of the quantitative content analysis of the Business News (in Lithuanian Verslo žinios) daily business newspaper of Lithuania. The instances of the creativity concept and its synonyms use, i.e. novelty, modernity and originality, in the Lithuanian daily newspaper texts, published in 1994–2017, were calculated. The context in which these words were mentioned has been analyzed. The research results demonstrate the consistent increase in the use of the creativity concept and the related notions in texts from the chosen period. At the beginning of the period under examination, the analyzed concepts were employed in the fields traditionally related to creation and arts, such as fine arts, fashion, interior design, and advertising. Later, these concepts have entered the fields of civil engineering and information technology, i.e. the fields that had been based on knowledge and skills. Moreover, creativity notions have been used to describe inter-sectoral areas that are often initiated by project based activities. Creativity has linked entrepreneurship, information technology, innovations, and culture, and has gradually become important in texts, describing politics, education and science. The fields that had traditionally been perceived creative, have now been transformed and changed the concept of creativity, expanding the diversity of creative activities by merging them. It was found that the importance of the perception of creativity in the society, analyzed through the media content, changed in 2003, 2007, and 2014, when creativity became crucial not only in activities traditionally related with arts, but also in business, leadership, information technology, and technology sectors, and has promoted interdisciplinarity, collaboration among sectors, as well as the pursuit of novelty, utility, and applicability. Santrauka Viena vertus, kūrybiškumas tradiciškai siejamas ar netgi tapatinamas su meniškumu, kita vertus, suvokiamas kaip inovacijų, lyderystės, technologijų raidos stimulas, būdingas veiklos rūšims, ilgą laiką nesuvoktoms kaip kūrybiškoms. Straipsnyje pateikiami verslo dienraščio kiekybinės turinio analizės rezultatai. 1994–2017 metų Lietuvos dienraščio tekstuose buvo suskaičiuotos kūrybiškumo sąvokos ir jo sinonimai – naujumas, modernumas ir originalumas. Lietuviškas dienraštis Verslo žinios buvo pasirinktas medijų turinio analizei, kiekviename jo numeryje buvo suskaičiuotos visos kūrybiškumo ir jo sinonimų sąvokos. Tyrimo rezultatai rodo nuoseklų kūrybiškumo ir su juo susijusių sąvokų vartojimo augimą tekstuose visu tiriamuoju laikotarpiu. Laikotarpio pradžioje sąvokos buvo vartojamos tik su kūryba ir menu tradiciškai siejamose srityse, tokiose kaip dailė, mada, interjeras, reklama. Vėliau sąvokų vartojimas paplito srityse, kuriose anksčiau reikėjo tik žinių ir įgūdžių – statyboje, informacijos technologijose. Kūrybiškumas pradėtas įžvelgti aprašant tarpsektorines sritis, kurios neretai startavo pasitelkiant projektinę veiklą. Kūrybiškumas susiejo verslumą, informacijos technologijas, inovacijas ir kultūrą. Palaipsniui kūrybiškumas tapo svarbus politiką, švietimą ir mokslą aprašančiuose tekstuose. Sritys, kurios tradiciškai buvo suvokiamos kaip kūrybiškos, ėmė transformuotis, keisdamos ne tik kūrybiškumo sampratą, bet ir didindamos kūrybiškos veiklos rūšių spektrą bei jų susivienijimą / suliejimą tarpusavyje. Kūrybiškumo svarbos visuomenėje suvokimas, analizuotas per medijų turinį, pakito 2003, 2007 ir 2014 metais, kūrybiškumui tampant esminiu ne tik tradiciškai su menu siejamoje veikloje, bet ir versle, lyderystėje, informacijos ir kitų technologijų srityse, skatinant tarpdiscipliniškumą, tarpsektorinį bendradarbiavimą bei naujumo, naudingumo ir pritaikomumo siekimą.
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42

FILLIS, IAN, and RUTH RENTSCHLER. "THE ROLE OF CREATIVITY IN ENTREPRENEURSHIP." Journal of Enterprising Culture 18, no. 01 (2010): 49–81. http://dx.doi.org/10.1142/s0218495810000501.

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This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider business and social contexts. The analysis is synthesised into a number of themes, from consideration of its definition, its link with personality and cognitive style, creativity as a process and the use of biography in uncovering data on creative entrepreneurial behaviour. Other relevant areas of discussion include creativity's link with motivation, actualisation and innovation, as well as the interrogation of entrepreneurial artists as owner/managers. These factors are embedded in a critical evaluation of how creativity contributes to successful entrepreneurship practice. Modelling, measuring and testing entrepreneurial creativity are also considered and the paper includes detailed consideration of several models of creativity in entrepreneurship. Recommendations for future theory and practice are also made.
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43

Baccarani, Claudio. "What do you Think Creativity is and Where can We Find it?" Asian Journal on Quality 6, no. 2 (2005): 90–104. http://dx.doi.org/10.1108/15982688200500015.

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Creativity can be defined as an art, the art of finding new solutions to old and emerging problems. Creativity’s driving force may be a structured or a non structured process, though in either case intuition plays a major role. This particular art in this field is the product of employees’ thought processes. By its nature, thinking is a free process. In the world of business, creativity is best able to express itself where people do their work with pleasure. Everybody is capable of being creative but organisations can stem the tide of creativity by putting various obstacles in its path. Creative organisations are characterised by particular values, organisational forms and a conducive internal atmosphere.
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44

Wong, Loong. "Managing for “creativity”: MBAs and the transfer of creativity?" Chinese Management Studies 2, no. 2 (2008): 122–41. http://dx.doi.org/10.1108/17506140810882252.

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45

EPPLER, MARTIN J., FRIEDERIKE HOFFMANN, and SABRINA BRESCIANI. "NEW BUSINESS MODELS THROUGH COLLABORATIVE IDEA GENERATION." International Journal of Innovation Management 15, no. 06 (2011): 1323–41. http://dx.doi.org/10.1142/s1363919611003751.

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Generating novel and sustainable business model ideas is a crucial yet challenging innovation task. A growing body of literature shows that artefacts, such as visual templates, objects and sketches, can enhance team collaboration and creativity in innovation activities. Drawing on literature from diverse fields we propose a model that aims to explain how artefacts can affect the team processes in developing new business model ideas, positing that they have an impact on creativity and collaboration. We report the results of an illustrative experimental study comparing the team processes of managers working on a business model innovation task. Teams were supported by different types of artefacts (a business model template; physical objects with sketching; or PowerPoint). The results indicate that using the template significantly increases perceived collaboration and decreases perceived creativity, hence showing that artefacts can have the power to shape team work for innovation tasks.
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46

Homayoun, Sogol, and Danah Henriksen. "Creativity in Business Education: A Review of Creative Self-Belief Theories and Arts-Based Methods." Journal of Open Innovation: Technology, Market, and Complexity 4, no. 4 (2018): 55. http://dx.doi.org/10.3390/joitmc4040055.

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Creativity has become one of the most sought-after skills from graduates across business and industry. It is therefore imperative to infuse creativity training within business programs of study and professional development experiences, to remind people of their eternally curious and creative nature. The objective of this paper is to explore the literature around theories of creative potential and performance—including creative identity, creative mindset, and creative self-efficacy. We consider perspectives that reveal that creativity is a mindset predicated on beliefs and ways of thinking. Educational psychology literature and theories of creative self-belief illustrate how creative identity, mindset, and self-efficacy form the core of an individual’s belief system to think, act, and develop creatively in the world. This connects to the potential of arts-based methods as a means to infuse creative learning into business education. We illustrate how our findings can be put into practice by sharing an example of an art-based intervention that is currently in progress to develop creative capacity among students in an internationally known business program. We conclude with the idea that its incumbent upon business education, professional development, and training to incorporate methodologies that enhance creative capacity by initially eliminating or minimizing self-perceived limitations in people, such as fear, negative personal judgement, and chattering of the mind—and theories of creative self-belief provide a foundation that can undergird arts-based methods toward this goal.
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Mihai‐Yiannaki, Simona, and Savvas Savvides. "Creativity in business schools – post financial crisis implications." International Journal of Organizational Analysis 20, no. 2 (2012): 187–202. http://dx.doi.org/10.1108/19348831211227828.

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48

ROWETON, WILLIAM E. "Enhancing Individual Creativity in American Business and Education*." Journal of Creative Behavior 23, no. 4 (1989): 248–57. http://dx.doi.org/10.1002/j.2162-6057.1989.tb00698.x.

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49

Baker, Laura, and Stephan Sonnenburg. "Business co‐creativity with an eye towards MENA." Journal of Strategy and Management 6, no. 2 (2013): 123–38. http://dx.doi.org/10.1108/17554251311322404.

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50

Miller, Christine, Laura Cruz, and Jacob Kelley. "Outside the Box." Journal of Effective Teaching in Higher Education 4, no. 1 (2021): 76–93. http://dx.doi.org/10.36021/jethe.v4i1.204.

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Can creativity be taught? Multiple sources attest that the business community values creativity in potential new hires, but a signature pedagogy of teaching for creativity in business classes has not yet emerged. To contribute to a body of evidence-based practice, this study assessed the impact of several in-class activities that were deployed among undergraduate business students to see if these enhanced their creative problem-solving abilities, as assessed by pre- and post-intervention measures. The results were moderately encouraging and suggest domain-specific teaching and learning strategies. Further, the results offer encouragement to all instructors, irrespective of any prior experience with creativity-enhancing efforts.
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