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Books on the topic 'Creativity marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Karimova, Gulnara Z. Strategic creativity in marketing communications. AcademicaPress, 2013.

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2

Goldenberg, Jacob. Creativity in product innovation. Cambridge University Press, 2002.

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3

Choudary, Pavan. The Rx factor: Strategic creativity in pharmaceutical marketing. Response Books, 1997.

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4

Dommermuth, William P. Promotion: Analysis, creativity, and strategy. 2nd ed. PWS-Kent Pub. Co., 1989.

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5

N, Harbert Richard, and Direct Marketing Creative Guild (U.S.), eds. Direct marketing design 2: Creativity in direct response advertising. PBC International, 1988.

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6

1965-, Landry Edward C., and Kinni Theodore B. 1956-, eds. Profit-driven marketing: A proven system for maximizing creativity, accountability, and ROI. McGraw-Hill, 2009.

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7

Levinson, Jay Conrad. Guerrilla creativity: Make your message irresistible with the power of memes. Houghton Mifflin, 2001.

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8

1936-, Venkatesan M., Schmalensee Diane H, Marshall Claudia E, American Marketing Association, and Services Marketing Conference (4th : 1985 : San Francisco, Calif.), eds. Creativity in services marketing: What's new, what works, what's developing. American Marketing Association, 1986.

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9

Brabec, Barbara. Creative cash: How to profit from your special artistry, creativity, hand skills, and related know-how. 6th ed. Prima Pub., 1998.

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10

Chasser, Anne H. Brand rewired?: Connecting intellectual property, branding, and creativity strategy. John Wiley & Sons, 2010.

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11

Fred, Senn, ed. Juicing the orange: Lessons in using creativity as a competitive marketing advantage. Harvard Business School Press, 2006.

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12

Dahlén, Micael. Creativity unlimited: Thinking inside the box for business innovation. John Wiley & Sons, 2008.

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13

Oldach, Mark. Creativity for graphic designers: A real-world guide to idea generation : from defining your message to selecting the best idea for your printed piece. North Light Books, 1995.

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14

Bradford, Matson, ed. Maximizing your marketing efforts: Leading CMOs on overcoming budget constraints, positioning your brand, and harnessing creativity. Aspatore Books, 2008.

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15

Bradford, Matson, ed. Maximizing your marketing efforts: Leading CMOs on overcoming budget constraints, positioning your brand, and harnessing creativity. Aspatore Books, 2008.

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16

Creativity and Data Marketing: A Practical Guide to Applying Data Creatively. Kogan Page, Limited, 2017.

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17

Matos, Nelson de, Manuela Guerreiro, Patrícia Pinto, and Júlio Mendes. Marketing, Creativity and Experiential Design. Cambridge Scholars Publisher, 2021.

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18

Landa, Robin. Strategic Creativity. Taylor & Francis Group, 2022.

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19

Strategic Creativity. Taylor & Francis Group, 2022.

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20

Dahlen, Prof Micael, and Micael Dahlen. Creativity Unlimited. Wiley & Sons, Incorporated, John, 2010.

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21

Mista, Louis. Creativity: Delectable Culinary Branding. Gingko Press, Incorporated, 2017.

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22

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation. Cambridge University Press, 2002.

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23

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation. Cambridge University Press, 2002.

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24

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation. Cambridge University Press, 2010.

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25

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation. Cambridge University Press, 2010.

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26

Creativity in Product Innovation. Cambridge University Press, 2002.

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27

Pantano, Eleonora, ed. Creativity and Marketing: The Fuel for Success. Emerald Publishing Limited, 2021. http://dx.doi.org/10.1108/9781800713307.

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28

Pantano, Eleonora. Creativity and Marketing: The Fuel for Success. Emerald Publishing Limited, 2021.

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29

Pantano, Eleonora. Creativity and Marketing: The Fuel for Success. Emerald Publishing Limited, 2021.

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30

Creativity and Marketing: The Fuel for Success. Emerald Publishing Limited, 2021.

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31

Shiu, Eric. Research Handbook of Innovation and Creativity for Marketing Management. Edward Elgar Pub, 2017.

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32

Shiu, Eric. Research Handbook of Innovation and Creativity for Marketing Management. Elgar Publishing Limited, Edward, 2017.

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33

Shiu, Eric. Research Handbook of Innovation and Creativity for Marketing Management. Elgar Publishing Limited, Edward, 2018.

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34

Direct marketing design: Creativity in direct response advertising. PBC International, 1988.

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35

The Rx Factor: Strategic Creativity in Pharmaceutical Marketing. Wisdom Village Publications, 2010.

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36

Marketing in creative industries: Value, experience and creativity. Springer, 2015.

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37

Vescovi, Tiziano, Gaetano Aiello, and Raffaele Donvito. Global Branding and Country of Origin: Creativity and Passion. Taylor & Francis Group, 2018.

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38

Aiello, Gaetano, and Raffaele Donvito. Global Branding and Country of Origin: Creativity and Passion. Taylor & Francis Group, 2016.

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39

Aiello, Gaetano, and Raffaele Donvito. Global Branding and Country of Origin: Creativity and Passion. Taylor & Francis Group, 2016.

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40

Aiello, Gaetano, and Raffaele Donvito. Global Branding and Country of Origin: Creativity and Passion. Taylor & Francis Group, 2016.

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41

Global Branding and Country of Origin: Creativity and Passion. Routledge, 2014.

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42

Aiello, Gaetano, and Raffaele Donvito. Global Branding and Country of Origin: Creativity and Passion. Taylor & Francis Group, 2016.

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43

Hiebert, Corwin. Living the Dream: Putting Your Creativity to Work. New Riders Publishing, 2012.

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44

Taatila, Vesa. Nurturing Creativity and Innovation in Tomorrow S Entrepreneurs. Emerald Publishing Limited, 2012.

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45

Wang, Becky. Creativity and Data Marketing: A Practical Guide to Data Innovation. Kogan Page, Limited, 2017.

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46

Moeller, Leslie, and Edward Landry. Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI. McGraw-Hill Professional Publishing, 2009.

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47

Levinson, Jay Conrad. Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes. Houghton Mifflin, 2001.

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48

Venkatesan, M., and Diane Schmalensee. Creativity in Services Marketing: What's New, What Works, What's Developing (Proceedings Series (Amer Marketing Assn)). Amer Marketing Assn, 1986.

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49

Garcia-Jahrman, Meg, and Kendall Barger. Establishing Compassion: My Journey in Business, Marketing, Creativity + Self Compassion. Lulu Press, Inc., 2022.

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50

Choudary, Pavan. The Rx Factor: Strategic Creativity in Pharmaceutical Marketing (Response Books). Sage Publications Pvt. Ltd, 2002.

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