Academic literature on the topic 'Credibility entrepreneur'

Purpose The purpose of this study is to examine the role of leader and organisational credibility in influencing customers’ intention to support Islamic social enterprises. Design/methodology/approach The credibility of the leader and that of the social enterprise are exposed through advertising. Ads portraying the six largest Islamic social enterprises in Indonesia and their social entrepreneur leaders were shown to 221 existing customers via online and offline surveys. Findings The findings indicate that organisational credibility and organisational branding have much greater influence than leaders’ personal credibility on customers’ intention to support Islamic social enterprises. Research limitations/implications The study has highlighted the greater role of organisational credibility and branding over advertising in attracting support for Islamic social entrepreneurship. Practical implications Islamic social enterprises need to develop a trusted brand and establish a more effective way to communicate with their stakeholders besides advertising, as the impact of ads on customer support intention is not significant. Originality/value The study contributes to the field of marketing and social entrepreneurship by providing empirical results on the Islamic social entrepreneurship phenomenon.

Purpose The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context. Design/methodology/approach A single in-depth case study of a NTBF operating in a rural bilingual context was explored over a five-year period. As part of the case study, participant observation was carried out and interviews with the novice entrepreneur, the firm’s employees and its customers were conducted. Findings Developing mutually beneficial relationships with customers and key partners can enable a novice entrepreneur with no prior business ownership and limited marketing experience to accumulate and mobilise resources in order to achieve credibility and business growth. By analysing information from the NTBF’s entrepreneur, customers and other actors, the authors build theory and present propositions relating to the RM process. Practical implications This case illustrates that RM can enhance the legitimacy of an inexperienced entrepreneur, and can enable a firm to address the liabilities of newness in a rural resource-constrained context. Entrepreneurs need to focus on relevant and specialised partnership and alliance relationships that can provide strategic resources for firm development. The bilingual influence has also been shown to aid the development of new relationships and thus ensuring social embeddedness. Originality/value The theoretical contribution of this study is to integrate insights from both RM and social embeddedness theories, and illustrate the extent to which a NTBF demonstrates social embeddedness benefits relating to customer retention and accumulation of strategic resources due to RM.

Abstract Responsibility for the credibility and quality of an organic product lies with the entrepreneur. It is therefore in the entrepreneur’s interest to recruit competent employees who stimulate the desired behaviours and activities conducive to the achievement of strategic goals connected with production of products with the quality expected by consumers of organic foods. Therefore, it was considered purposeful to analyse the issues of competencies of production workers' in relation to the Robles' set of soft skills. The topics discussed in the study include knowledge, skills, and internal motivation of the employees. A closer examination of the discussed problems was conducted with the example of a corporation X for its branches located in Poland, the Czech Republic and Romania which produce organic flour. The five-point Likert scale was used in the empirical examinations.

The teaching of entrepreneurship as an academic subject, as opposed to the apprenticeship route, is the subject of ongoing debate. The authors suggest that there is a middle road and that, by integrating the business world into teaching in a significant way, the best of both approaches can be achieved. In a similar vein, the credibility of some university interaction with small business has been called into question. The authors discuss how they have used the role of ‘entrepreneur in residence’ (EIR) to integrate and improve research, teaching and academic-business interaction. The paper describes the experiences of the EIR hosted at Lancaster University Management School's Institute for Entrepreneurship and Enterprise Development (IEED) in the UK and examines the outcomes of his work and his perceptions of university life; how his presence challenged internal thinking; and how his fellowship led to service innovation in the host organization. Other formalized EIR activities within and outside the UK are also reviewed; and the authors conclude by proposing how UK HEIs might best make use of similar opportunities, with a challenge to non-management departments. The paper demonstrates one way in which the perceived gulf between entrepreneurship teaching and the business world can be bridged to good effect.

Purpose How to free the potential power of the capital market while simultaneously protecting the investors is critical in equity-based crowdfunding. To realize these goals, the purpose of this study was to investigate the value of information disclosure and leader-follower mechanism which have been widely adopted by crowdfunding platforms. Design/methodology/approach Based on the Elaboration Likelihood Model (ELM), a research framework was developed. Then, the authors conducted an in-depth exploratory empirical study of Dajiatou (www.dajiatou.com) which is a typical equity-based crowdfunding service provider in China. Independent-samples t-test and linear regression were used to uncover the value of project information disclosure and the lead investor in terms of fundraising performance improvement. Findings First, the quality of entrepreneurial team information, especially the ratio of full-time staff, staff number and enterprise business age, significantly improve fundraising performance. Second, entrepreneurs’ behaviors, including project updates and project video, play important roles in crowdfunding. Third, whether or not the project has a lead investor, leader’s credibility information and his/her advocacy behaviors – percentage of their investment, identity certification, investment experience and comments for projects – are important factors affecting fundraising performance. Research limitations/implications The authors are one of the firsts to apply ELM to investigate the effects of diverse information on fundraising performance in equity-based crowdfunding. The value of lead investor which has been ignored in prior research was studied through second-hand data. Practical implications First, an equity-based crowdfunding platform should request the entrepreneur to disclose project quality-related information with more details. Second, crowdfunding platforms should set a high qualifications level for lead investor, and limit the lead investor’s committed percentage in a specific project. Originality/value This paper extended the research in crowdfunding by uncovering the value of information disclosure and lead investor based on ELM theory.

Purpose Mainstream entrepreneurship research tends to adopt either the causation or effectuation perspective in their studies. Yet, the social enterprise literature has largely focussed on the bricolage perspective to explain social entrepreneurial action. The authors argue that when investigating legitimacy driven opportunity pursuit of an enterprise’s pre-emergence stage, all three perspectives of causation, effectuation and bricolage are required. The purpose of this paper was to address the research question how does effectuation determine entrepreneurial action in the pre-emergence of a social enterprise? Design/methodology/approach An in-depth single case study approach was used based on the data provided by the founding entrepreneur of Good-Faith Learning social enterprise in Australia. Findings The results demonstrated the complementary evolution of the three perspectives. In the following sequence, the effectuation, causation and bricolage actions were identified during the pre-emergence stage of the Good-Faith Learning social enterprise. Specifically, the input–process–output perspective of the study confirmed that the initial stage reflects on the effectual means linked to the causation-based strong articulation of the social vision and mission. The process stage dominates the bricolage approach to resourcing leading to effectual outcomes subsequently. Further, the specific actions of the pre-emergence stage are comprised legitimacy driven symbolic management approaches conveying the entrepreneur’s credibility and commitment, professional organising through website, gut-instinct based team selection, and organisational achievement. Research limitations/implications The future research may conduct multiple case study analysis with multiple respondents to observe the consistency or deviations of the patterns identified in this study. Originality/value This single case study demonstrates the complementary existence of causation, effectuation and bricolage elements in entrepreneurial actions in a single social enterprise context and advances the social entrepreneurship literature.

ABSTRACT Entrepreneurship has a relationship with innovation, because an entrepreneur should have the future vision, a innovative thinking and could know the opportunities and create the values. One of the efforts to develop entrepreneurship more intensively is through a formal education. The study will discuss the process of innovation’s adoption in learning process of entrepreneurship in the formal education. The process of innovation’s adoption is a process to create an individual or organization change to improve the performance effectiveness. The study used case study on the students of the program of international studies management in Ciputra University. The technique of data collection used an observation, interview, and documentation. Testing of data credibility used sources and technique triangulation. Data analysis is interactively performed continually until completed so the data saturated. The research result shown that in the process of an innovation adoption a student started to launch many ideas openly, filtering the ideas based on a challenge and bottleneck probably faced, receiving an input of the other parties to complete their innovation and want to continually innovation. The research shown that the internal factor as an awareness to take a risk and external factor as a market network will influence their decisions. The factors of facilitator and target also influence or contribute in direction of the innovation adoption of students.

This panel discussion was a part of a programme ‘From Incubation to Enterprise’ which was conducted by Indian Institute of Management, Ahmedabad's (IIMA) Centre for Innovation, Incubation, and Entreprenuership (CIIE) on January 4, 2003. Professor Pankaj Chandra of IIMA led the discussion. The distinguished panelists were Mr Sandeep Srivastav and Professor Bipin Shah. Their experience and insight on the subject helped in understanding the process of incubation leading to enterprise. The panel discussion addressed the following questions: What is incubation? What is innovation? What is the process of incubation that is needed for commercializing an innovation? What role does an incubator play? The following important points were made by the panelists: An innovative entrepreneur should adapt to the demand of the market. The adaptation may be with regard to technology, marketing, business idea or business plan. The concept of incubation originated from the medical field. The concept of incubators is applied more to project ideas which have a high degree of uncertainty. The aim of the incubators is to facilitate the survival of such companies and also to nurture these companies for growth and success. Incubators play the role of risk-sharing and providing credibility to an idea as it progresses from being an idea to some kind of product. It minimizes uncertainty and increases the success rate of an enterprise that is at a very nascent stage. The difference among promotional efforts and hand-holding is that promotional effort is the assistance given for setting up a business whereas, in an incubator, it is more of hand-holding. The biggest benefit of being in an incubator is that it insulates you from the outside environment and hence an innovator can just concentrate on getting his idea fool-proof for the market. Incubators even provide the network, linking the innovators with societal resources. The network is of two kinds - knowledge network and social network. The role of venture capitalists in enterprise building is to provide linkages for a budding entrepreneur. But not many people are ready to give money at an idea level Professor Pankaj Chandra concluded the discussion by saying that the incubator is not just for supporting the innovator but also for ensuring that the idea is converted into an enterprise.

Purpose – The purpose of this study is to explore the early stage of development of a cluster. The literature on early stage of cluster development shows that there are often random effects such as an entrepreneur and spin-off companies, and in this study, a coordinated approach for cluster development is described. Design/methodology/approach – A single exploratory case study approach is followed. The aerospace cluster in the Spokane region, State of Washington, is described. Data from a variety of sources are triangulated to enhance the credibility of the case study findings. Findings – It was found that although there are many types of collaborations occurring in the region, which involve policy and government organizations, the main driver of the early-stage cluster development is manufacturers-led coordinating mechanism. Individual manufacturers are too small to be successful in the aerospace industry, and they are collaborating to present a united “front” to out-of-the-region customers. Once customers place an order, then within this coordinating mechanism, the work is divided among different manufacturers. Research limitations/implications – The research has two main limitations. First, it is a single case study, and therefore, the results may not be generalizable. Second, the cluster is in an early stage of development, so it is not (yet) clear whether this manufacturers-led coordinated approach will have long-term success. Practical implications – The studies offer potential for cluster development that go beyond relying on a single entrepreneur or on mostly government- or policy-driven initiatives. Instead, this is an approach that can be used by industry to lift the overall competitiveness of their region. Social implications – This cluster development approach offers potential for economic development of smaller regions which mainly consist of small- and medium-sized companies without endowment benefits or a large local customer base. Originality/value – This study adds to the existing knowledge on clusters and cluster types. The identified cluster approach does not fit with the main types of clusters that have been identified in the literature. The companies involved are mainly small- to medium-sized companies, but by coordinating their capabilities, they are able to present core capabilities in a much more attractive manner to customers. This cluster development approach is not driven by or achieved through advantages in innovation, vertical or horizontal supply chain competition and advantages, creation of spin-off firms, or a regional demand base as customers are located outside the region. It deviates in terms of the types of companies involved and, mostly, in a sense that it acts as one unit to customers who are located outside the region.

This study aims to further explain the effect of Charisma and Psychological Capital (PsyCap) on Credibility among start-up entrepreneurs in Makassar City. Participants in this study were employees who worked in various Small and Medium Business Units with minimum age of 17 years. There were 132 participants involved in this study (58% female and 42% male). Using the Hierarchical Regression technique, this study found that all regression models significantly predicted the entrepreneurs’ Credibility with p value ranged from 0.01 to 0.001. Charisma could explain 31% of Credibility while together Charisma and PsyCap explained 40% of Credibility. The models showed that Charisma (β= 0.27, p< 0.01) and PsyCap (β= 0.41, p< 0.001) acted as significant predictors for the start-up entrepreneurs’ credibility. This study confirmed the previous theories and evidence regarding the effect of Charisma and PsyCap on Credibility. Both Charisma and PsyCap contributed significant effect on the start-up entrepreneurs’ credibility.

The investigation aims to establish the most influential factors to measure entrepreneurial credibility on post-compulsory education, determining the variables that affects directly and indirectly on a future student entrepreneurial action. The theoretical framework is based on the model of the entrepreneurial potential of Krueger and Brazeal, developed from the entrepreneurial event of Shapero and the planned behavior of Ajzen. Our equation, named as entrepreneurial credibility model, has a goodness of fit clase to 60%, so that we can explain the 60% of the variation of the variance of the dependent variable, formulated as entrepreneurial credibility. The making of the credibility entrepreneurial model started on a pilot test: 84 students answered a test farm of 143 items which proceeded from the state of art and from the best contributions of the main authors cited. The items evaluate twenty variables that analyse socio-demographic factors, personality traits, and endogenous and exogenous factors of feasibility. Then, by factor analysis, the items are reduced far increasing the reliability and consistency of all factors, although losing two variables: propensity to act and economic cycle. At the end, the definitive test is answered by 529 subjects. The statistical outputs set the model equation and the contrasy of the 21 hypotheses. Regarding the hypotheses, they are all accepted, except far the H4 (training level) H9 (kindness), H11 (self-esteem) and H14 (locus control) that are refuted. On the other hand, in relation to the model of entrepreneurial credibility is observed the more importance of all the variables related to the perception of feasibility. Especially the self-efficacy and the creativity and innovation, which explain the 51% of the variance variation on the dependent variable. lnstead, it is observed the less relation of the personality traits, excepting propensity to risk and need of achievement. So that the student perception far being entrepreneur depends more on the feasibility factors than on his own desire to be entrepreneur. We also note other factors that directly affect to the entrepreneurial credibility like effort and perseverance and unemployment. But we also found that other factors like openness, responsibility, need of achievement and risk propensity are related to creativity and innovation, and indirectly related to entrepreneurial credibility. The same happens to funding that is directly related to self-efficacy and indirectly related to entrepreneurial credibility. This means that we can detect entrepreneurial students when they are creative and innovative, being able to detect new business opportunities, knowing what to do, being persistent, and willing to spend long time and money. And all of this is increased by external factors such as unemployment. The entrepreneurial credibility model is completed with the indirect relationships mentioned above. lf we want students with creative and innovative potential, then they should have an open mind (opening) be responsible (responsibility), tolerant to risk (risk propensity), and need of achievement on success and outcomes. And if we want to influence the self-efficacy, we need access to credit, and remembering that unemployment is an exogenous variable that increases the possibilities of self-employment<br>La investigación tiene como objetivo establecer los factores más influyentes que permitan medir la credibilidad emprendedora de un estudiante de educación postobligatoria, determinando las variables que inciden directa e indirectamente en una futura acción de emprendimiento. El esquema teórico está basado en el modelo del potencial emprendedor de Krueger y Brazeal, desarrollado a partir de los modelos del evento emprendedor de Shapero y Sokol y del comportamiento planificado de Ajzen. Nuestra ecuación, bautizada como modelo de credibilidad emprendedora, obtiene una bondad de ajuste cercano al 60%, lo que representa que podemos explicar el 60% de toda la variación de la varianza de la variable dependiente (formulada como credibilidad emprendedora). Los pasos seguidos para poder formular el modelo de credibilidad emprendedora se inician con una prueba piloto a 84 estudiantes que contestan un formulario basado en 143 ítems, todos ellos elaborados a partir del estado del arte y de las mejores contribuciones de los principales autores citados. Los ítems son formulados para poder evaluar a cada una de las veinte variables que corresponden a factores sociodemográficos, rasgos de personalidad, y a factores endógenos y exógenos de viabilidad. A continuación, y por análisis factorial, los ítems son reducidos a cambio de incrementar la fiabilidad y consistencia de todas las dimensiones, aunque perdiendo a dos variables (propensión a actuar y ciclo económico). Finalmente, el formulario definitivo es contestado por 529 sujetos, siendo los resultados analizados estadísticamente para poder configurar la ecuación del modelo y el contraste de las 21 hipótesis formuladas. En relación a las hipótesis planteadas, todas son aceptadas, a excepción de la H4 (nivel de formación), H9 (amabilidad), H11 (autoestima) y H14 (locus control) que son refutadas. Por otro lado, en relación al modelo de credibilidad emprendedora se observa el mayor peso que tienen todas las variables relacionadas con la percepción de viabilidad. Especialmente la autoeficacia y la creatividad e innovación, que por sí solas explican el 51% de toda la variación de la varianza de la variable dependiente. En cambio, se constata el poco peso de las variables denominadas de "personalidad", a excepción de propensión al riesgo y motivación del logro. Lo que indicaría que al estudiante le afecta mucho más su percepción de viabilidad que su propio deseo de emprender . También observamos a otros factores que inciden directamente, como esfuerzo y perseverancia y desempleo. Y otros factores que inciden indirectamente, como las variables de apertura, responsabilidad, motivación del logro y propensión al riesgo que son relacionadas con la creatividad e innovación, y indirectamente con credibilidad emprendedora. Lo mismo sucede con la variable financiación que está directamente relacionada con autoeficacia . Esto significa que podemos detectar un sujeto con credibilidad emprendedora cuando es creativo e innovador, capaz de detectar nuevas oportunidades de negocio, sabe lo que tiene que hacer (tiene desempeño), es perseverante, y está dispuesto a esforzarse en tiempo y dinero. Y todo ello se incrementa por factores externos como elevados niveles de desempleo. Este modelo de credibilidad emprendedora se completa con las relaciones indirectas antes indicadas. Esto es que si queremos estudiantes con potencial creativo e innovador, entonces deberemos saber que deben poseer una mentalidad abierta (apertura), ser responsables (responsabilidad), tolerantes al riesgo (propensión al riesgo), y motivados por el éxito y los resultados (motivación del logro). Y si lo que queremos es incidir en la autoeficacia, entonces necesitamos que la variable financiación y la facilidad de acceso al crédito para los futuros emprendedores sea real, y que el desempleo sea un elemento que plantee al futuro estudiante las posibilidades reales del autoempleo.

A dynamic movement known as wealth creation education attracts many thousands of people seeking education for the vocation of an entrepreneur in the UK. Entrepreneurship education in these collectives includes venturing know-how but also co-constructs existential meaning and purpose for adherents, a role traditionally fulfilled by religion. This emergent sectarian movement is identified as wealth creationism. Led by charismatic entrepreneurs this newly identified research domain represents rich opportunities to study entrepreneurs in naturally arising settings, but has been neglected and understudied. While publicly subsidised educational support for small-business owners has suffered from low uptake, this study provides new knowledge about the kind of education that is engaged with in large numbers, despite being more expensive. This inquiry critically examines the attraction of these educational collectives and evaluates the social processes of eight wealth creation education providers in England. Teaching content and methods were also investigated. This qualitative study takes an interpreted approach through a social constructionism perspective. Using grounded theory methodology the providers were initially researched through participative observation in the educational settings followed by theoretically sampling data with various collection methods. Interdisciplinary theories, including the sociology of religion, accounted for findings, which were analysed at the meso-group level. The movement teaches entrepreneurship know-how and 'mindset' - ways of thinking and being. Insulating directives of behaviour and the construction of stigmatised out-groups maintain social boundaries. Employing similar narrative features and resources as religious sects, the socially constructed co-extensive nomos and cosmos privileges esoteric knowledge and is closely identified with modern Gnosticism. Participants do not acknowledge religious interpretations of their activities, yet three North American authors provide plausible canonical works that legitimise the movement. Wealth Creationists display entrepreneurial chauvinism, which equates employment with bondage, viewing the employed as slaves. Adherents choose educators with perceived entrepreneurial credibility to lead them on a purposeful mission for the type of knowledge that promises emancipation. This study is significant for both researchers of entrepreneurs and the sociology of religion. It offers participating entrepreneurs critical insights into the charismatic settings, which can be both enabling and disabling for venturing. This study has implications for academics engaged in outreach to small-business owners who may learn from the marketing tactics of these groups, although academics may still lack perceived credibility. Insights into business group formation will be of interest to business group researchers. A map of educational provision may interest researchers and educators of small and microbusiness owners, and those from the fields of entrepreneurial learning.

碩士<br>國立成功大學<br>企業管理學系碩士在職專班<br>103<br>Using the endorsement is a common form of advertising, and CEO of the enterprise is one kind of the endorsers. In this research, we will focus on the advertising effectiveness while considering the CEO endorser’s personality, credibility, consumers’ product involvement and advertising appeals. Using the endorsement is a common form of advertising, and CEO of the enterprise is one kind of the endorsers. In this research, we will focus on the advertising effectiveness while considering the CEO endorser’s personality, credibility, consumers’ product involvement and advertising appeals. This research adopts the Questionnaire Survey using convenience sampling to do with internet questionnaire on the internet; the result was analysis by SPSS. At the result, the research findings are as follows: the personality and credibility of CEO endorser is very effective in the advertising. In addition, the product involvement and rational advertising appeals play significant moderating effects on the relationship between CEO endorser’s personality, credibility and advertising effects.

This chapter examines the spread of standards and certification in green industries including IFOAM in organic food, ECOCERT in beauty, BREEAM and LEED in building, and Green Globe in tourism. These were the work of a set of institutional entrepreneurs who argued that standards and certification were the path to credibility but the evidence on impact is mixed. Conflicting or confusing certification schemes, as in beauty, were a problem for the growth of an industry. However, standards and certification often needed to be set at such a level that they were seen as being in reach of most participants. As a result there was some tendency for a race to the bottom. Standards and certification also resulted in misaligned incentives and the potential for gaming. Above all, certification shed light on the contested meaning of sustainability.

This chapter assesses the aesthetic legitimation of creative fields in the postwar period. Based on an analysis of primary and secondary texts documenting the history of ten creative fields, it identifies the resources that helped advocates convince skeptics that these fields were, in fact, forms of art. The similarities among burgeoning artistic fields are hard to miss. Framed as disputes, these include debates over what objects and creators “belong” within the field and how objects should be valued, including important discussions among experts over which aesthetic or formal criteria of assessment are appropriate. Expanding legitimacy is signaled by the evolution of an intellectualized discourse and the maturation of critical and academic study. Increases in the provision of resources accompany this process, as spaces for publication or consumption of the work are created or adapted; of particular importance, legitimacy is signaled when fine-arts organizations provide such space. As the legitimation process proceeds, and consensus builds about how to act artfully within it, entrepreneurs are able to stake out new positions within the field. As they do so, communities of fellow artists begin to work in similar styles and compete for resources. Instead of draining the energy from a field, this energizes the legitimation process, lending credibility to those entrepreneurs who are seen as innovative and creative.