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Dissertations / Theses on the topic 'Credibility of media'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Lindqvist, Julia. "Destination branding : Perceived credibility in social media content." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12298.

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Problematisation: Credible information on social media affects potential tourists when chosing where they will travel. Thus, the competition for the attention of potential tourists makes the credibility aspect important to explore further. Perceived credibility in social media online could be more questioned than offline sources since user generated Websites usually do not go through a review. Additionally, the understanding of online credibility is still limited, when it comes to UGC. There has not been much research emphasising the perceived credibility on user generated content. Furthermore

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2

Dubé, Richard. "Focus of attention : a behavioral perspective on media credibility /." Thesis, Connect to this title online; UW restricted, 1998. http://hdl.handle.net/1773/6210.

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3

Jurgell, Louise, Ida Davidsson, and Isabelle Nilsson. "A qualitative content analysis of social media influencers' credibility." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85250.

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The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. Credibility is important for SMIs as it can mean that they have larger influence over their followers and therefore are more successful with their content and communications. Previous research regarding credibility and SMIs have looked at the different concepts of credibility separately, and it is unclear how these concepts relat

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4

Duerden, Daniel Spencer. "News Credibility and Blogs: Exploring the Effect of Blog Use on Perceptions of News Credibility." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2380.

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News credibility studies have been around since radio and television began competing with the newspaper industry for consumers' attention. However, at this time, the news industry is experiencing a shift in medium as the Internet is quickly becoming the predominant source by which many get their news. Due to the free and independent nature of the Internet and the rise of blogging as a source by which people get news and information, audience perception of what constitutes a credible source needed to be examined. This study took the dimensions of news credibility that have been set in previous

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5

Abrache, Cassandra. "Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75154.

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The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. Social media can be a powerful tool if is used strategically. This case study looks deeper into Oxfam’s 2018 Haiti sexual exploitation scandal, as an attempt to understand how organizations communicate on social media during a crisis. By co-applying multimodal critical discourse analysis (MCDA) and the soci

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Anongdeth, Amanda, and Barre Halima Imam. "Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44166.

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Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. Influencer marketing has increased with the numbers 325% in Google searches within the year 2017. Companies use influencer marketing as a tool where the firm is collaborating with influencers. Next year, approximately two-thirds of the marketing departments will

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7

Bensman, Todd Thorson Esther. "Newspaper circulation scandals testing a new dimension of media credibility /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6564.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009). Thesis advisor: Dr. Esther Thorson. Includes bibliographical references.

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8

Xie, Lingling. "Belief consistency exploring a balance among trust in government, perceived news media credibility and media use /." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Thesis/Spring2004/l%5Fxie%5F050304.pdf.

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9

Sabigan, Charmy G. "Credibility perceptions of television and online news." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002300.

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10

Diess, Carolina-Itsaso. "Investigating the impact of interactivity on the credibility of digital news media." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-289191.

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Consuming news and defining its credibility play a large role in our everyday lives. The digitalisation of news has enabled new interactions with the medium, that have yet to be analysed in their impact on credibility. This study aims to investigate the effects interactivity has on perceived credibility and how user interactions can be applied to the digital news medium. The analysis is done through a user -centric approach using both qualitative and quantitative methods based on design thinking. The methods used include a digital questionnaire, user interviews and prototype testing. Using the

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11

Ekanem, Briana D. "Journalists on Twitter: Followers, Gender and Perceptions of Credibility." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1578394714608506.

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12

Hu, Xiao. "Assessing Source Credibility On Social Media–––An Electronic Word-Of-Mouth Communication Perspective." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1427826970.

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Li, Mengchen. "International Students' Perceptions of Source Credibility for the U.S. Media and International Outlets." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1429708798.

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14

Stueckemann, Elena. "Examining the Role of Source Credibility in the Vaccination Debate : An Experimental Study of the Influence of Heuristic Cues on Source Credibility Assessments and Attitude Change." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45863.

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The global rise of anti-vaccination movements has led to serious consequences for the public health such as the recent measles outbreak in the United States. The increased promotion of misleading information on vaccinations by social media influencers as well as by media outlets seems to have resulted into a more negative view on vaccinations. The popularity of these social media influencers and the good reputation and authority of the media outlets could have played a substantial role in these developments. The following experimental study will try to explore whether popularity or authority c

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15

Alotaibi, Naif Mutlaq. "Online news : a study of 'credibility' in the context of the Saudi news media." Thesis, University of Sussex, 2017. http://sro.sussex.ac.uk/id/eprint/67077/.

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This thesis explores the ‘credibility' of news in Saudi Arabia, comparing online media with official newspapers. The latter are heavily regulated offering limited viewpoints. But the Saudi government has been less able to regulate online. Against a historical background of news development in Saudi Arabia, the thesis explores the rise of online from discussion forums established in the 1990s to online newspapers and social media. Largely qualitative methods (interviews, focus groups) plus a quantitative survey, were adopted to collect two sets of data: from educated readers, and from journalis

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KIREEVA, TATIANA. "What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?" Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-296255.

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Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). Therefore, it is a challenge for news media outlets to adapt to the changing news consumption patterns, as well as they lose advertisers to Big Tech (Facht & Ohlsson, 2021). Furthermore, the credibility for Swedish news media brands is decreasing (Medieakademin, 2021). H

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17

Ross, Jacob W. "Features for Ranking Tweets Based on Credibility and Newsworthiness." Wright State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=wright1431037057.

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18

Kulin, Elin, and Linnéa Blomgren. "Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30063.

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Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. While scholars have focused on measuring the effectiveness of the strategy, suggesting that credibility is one component necessary for success, a gap in the research is illuminated when focusing on what makes a product placement on Instagram credible. Previous studies regarding credibility and its relation to traditional media have

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19

Makinde, Oghenefejiro Winnie. "Assessing the credibility of online social network messages." Thesis, University of Derby, 2018. http://hdl.handle.net/10545/622367.

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Information gathered socially online is a key feature of the growth and development of modern society. Presently the Internet is a platform for the distribution of data. Millions of people use Online Social Networks daily as a tool to get updated with social, political, educational or other occurrences. In many cases information derived from an Online Social Network is acted upon and often shared with other networks, without further assessments or judgments. Many people do not check to see if the information shared is credible. A user may trust the information generated by a close friend witho

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Jonsson, Axel, and Magnus Ulenius. "Visualisering av trovärdighet : En undersökning av ett poängsystem som hjälpmedel vid trovärdighetsbedömningar av nyhetsartiklar på webben." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29974.

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Along with the Internet and the increased flow of information that follows, it’s now a fact thateveryone have the ability to publish information that could theoretically reach hundreds ofthousands of people. Several studies point to similar problems and believe that Internet usersgenerally lack the knowledge required to assess the credibility of various web content. Thismeans that the need for a tool to help users with web credibility assessment have never beengreater. With this report we try to study the effects this kind of tool would have on the usersand to what extend they are affected by

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21

Fu, Hanlong. "The role of cynicism and involvement in perceived credibility of media sources among college students." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/h_fu_071808.pdf.

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22

Granjon, Valentin, and Romain Benedic. "Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-328627.

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Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. To please marketers, increasing and maintaining their audience size is of the utmost importance. Consequently, number of followers, likes, and comments have become the metrics of SMIs success. However, recent contradictory publications of business magazines and academic research raised the question of SMIs’ online popularity, cre

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Pilka, Titas. "Climate Change Communication on Twitter : Influence of Media Logic." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37265.

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This study examines how media logic of news reporting influences climate change journalism on Twitter. It is of great importance that the information about climate change is being properly communicated to the public. However, it is often problematic to send the right message to the public, that would result in public acting towards protecting environment. This happens due to media logic of news reporting that impacts the way climate change is presented by the media. However, previous research indicates that the audience is more likely to trust journalists on Twitter, meaning that is likely for

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24

Stockwell, Esther Seong Hee, and estock@hosei ac jp. "The relationship between newspaper credibility and reader attitude toward Korea and Koreans." RMIT University. Applied Communication, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070125.160936.

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As receivers of information from the media, we are faced with the constant problem of determining what sources are and are not credible. Given that much of what we know of the world around us comes directly from the media (Lippman, 1922), as receivers of messages from the media we realise how important the credibility of a news source is. Many of the attitudes that we form about a wide range of issues in society are formed as a direct result of the coverage we receive through the media, although there are numerous other factors involved such as issue involvement, intensity and clos

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Gondwe, Gregory. "Reclaiming Media Credibility: Examining the Efficacy of Virtue Ethics in the Zambian Media---A Case Study of the Zambia National Broadcasting Corporation (ZNBC) and the POST Newspaper." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18499.

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Tales of unethical reporting, conflict of interest, biases and corruption characterize media practice in Zambia today. The advent of technology and the mushrooming of media houses have ironically magnified this trend. Such tendencies have compromised ethical reporting, thus undermining the journalistic credibility. While some scholars call for a return to African ethics, others hanker for greater professionalism. This study offers an overview of the media in Zambia with Zambia National Broadcasting Corporation and the POST newspaper as its case study. The study looks at how virtue ethics would

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Pearson, George David Hooke. "`Source Blindness’ in Digital News: Predictors of Processing Source Cues in Social Media." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1563544987037169.

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Häregård, Edvardsson Emma, and Linnea Boestam. "How credible is the incredible influencer? : A study examining what factors affect the perception of credibility in influencer marketing." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37139.

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Problem formulation: What factors affect the consumers perception of credibility in influencer marketing on social media? How and why do certain factors affect the credibility of influencer marketing? Purpose: The purpose of this thesis is to understand what factors affect the perception of credibility in influencer marketing on social media. Moreover, the aim is to understand how and why certain factors affect the credibility in influencer marketing in order to elaborate a conceptual model consisting of factors generating credible influencer marketing. Theoretical framework: The theoretical f

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Colliander, Jonas. "Socially acceptable? : exploring consumer responses to marketing in social media." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1930.

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Erstadius, Jessica, and Johanna Larsson. "Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30709.

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Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. Within all groups in society there are certain people who have an ability to influence others. These individuals have become more important on social media. Several names have been used in previous research to describe them, in this paper the term social media influencers, SMIs, will be u

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Pupino, Alyssa M. "Uses and Perceived Credibility of Social Networking Sites for Weight Management in College Students." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1428685808.

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Fingalsson, Linn, Katalina Palma, and Sindi Sheri. "Attitude is everything : towards social media mobile advertising." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44828.

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Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context? Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile

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Almerri, Rashed S. S. M. Alhaimer. "Exploring the role of celebrities' instagram accounts in changing the behaviour of consumers : case study of Kuwait." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16218.

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This study explores the credibility criteria and brand personality of celebrities' Instagram accounts within the context of Kuwait. In order to explore this issue, this study adopts Ohanian's (1990) model and Aakar's (1997) model for studying credibility criteria and brand personality; respectively. Regarding methodology, primary data were collected through focus groups and interviews with fans and Small Medium Enterprises' managers who follow celebrities' accounts. Furthermore, secondary data were carried out by approaching different corporate websites specialising in social media celebrities

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Melton, Rebecca. "Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc407834/.

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The current study examines the influences of blog type and blog message type on consumers’ perceptions of brand credibility and brand similarity. Additionally, the study seeks to understand the interaction effects of blog type and message type on brand credibility and brand similarity and on consumer engagement with a blog. The findings reveal that message type, specifically product message, is an important consideration when marketers want to illustrate similarities between the brand and consumers. Additionally, it was found that product messages should be considered when encouraging consumer

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Žáčková, Vladimíra. "Kredibilita informace v mediální komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203843.

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This master's thesis deals with the issue of information credibility, especially in case of the communication of information from media to the public. There are represented the most important concepts of the theory of information, media and communication. The main part presents a survey among Czech journalists and the public which was tasked to find out how these two groups of respondents see the media credibility according its type.

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Lin, Xialing. "Social Media And Credibility Indicator: The Effects Of Bandwagon And Identity Cues Within Online Health And Risk Contexts." UKnowledge, 2016. http://uknowledge.uky.edu/comm_etds/46.

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Three studies were conducted to investigate how social media affordances influence individuals’ source credibility perceptions in risk situations. The MAIN model (Sundar, 2008), warranting theory (Walther & Parks, 2002), and signaling theory (Donath, 1999) served as the theoretical framework to examine the effects of bandwagon cues and identity cues embedded in retweets and users’ profile pages for health and risk online information processing. Study One examines whether bandwagon heuristics triggered by retweets would influence individuals’ source credibility judgments. Study Two investigates

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Andersson, Emma. "Credibility in Comedy is No Joke : A multimodal study of the credibility of, and communication campaign manifested in, the political satire program Last Week Tonight with John Oliver." Thesis, Södertörns högskola, Journalistik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35501.

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Research into political satire programs show that they can be informative in the same way traditional news inform citizens and that the audience trust the information told by satirists. The political satire program Last Week Tonight with John Oliver has inspired the phenomenon ‘the John Oliver Effect’ due to comedian John Oliver’s ability to influence the world of politics and beyond with his in-depth investigations in serious subjects. In the author’s previous research Last Week Tonight has been portrayed by the media as being a credible source despite being the work of a comedian. This study

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Sastrawan, Dewa Ayu Dwi Damaiyanti. "The Instagram News Logic : The Encoding and Decoding of News Credibility on Instagram in the COVID-19 Infodemic in Indonesia." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446746.

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In the occurrence of the COVID-19 pandemic, a trend of Instagram as a news source emerged in the Reuters Institute Digital News Report 2020 (Reuters, 2020). Instagram’s visual factor has made accessing news more feasible and convenient through a curated feed. Consequently, news producers are migrating to social media platforms, including Instagram to serve news consumption needs. However, journalism on social media has been criticized for its lack of journalistic legitimacy where media trust is challenged by the sensationalism of news to drive engagement metrics. Moreover, the COVID-19 infodem

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Ognianova, Ekaterina. "Audience processing of news and advertising in computer-mediated environments : effects of the content provider's perceived credibility and identity /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842558.

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Làzaro, Angelique Maria. "An informed community's perception of the impact of digital technology on the credibility of news photography." Thesis, Rhodes University, 2000. http://hdl.handle.net/10962/d1002905.

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South African photojournalists’ perception of digital technology’s impact on the credibility of news photographs is investigated in this study. Digital technology has the capabilities to produce “manipulated” photographs that appear realistic and credible. Credibility is dependent on a variety of factors including codes of realism and codes of production, which fit conventional codes of photographic representation. Manipulation is the act of deviating from accepted codes of photographic representation that may jeopardise the credibility of news photography. This thesis proposes a new theoretic

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Oyedeji, Tayo A. "The credible brand model the effects of ideological congruency and customer-based brand equity on media and message credibility /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5574.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on June 11, 2009) Vita. Includes bibliographical references.

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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.

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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebr

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Thurwanger, Michael L. "Comparative research into credibility attributed to uniformed versus non-uniformed defense sources." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033638.

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The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian employees as information sources. The objectives of this study was to determine whether students, acting in the role of journalists, attributed greater credibility to uniformed or non-uniformed spokespersons and whether a difference in attribution could be measured when the topic being briefed was more specifically related to the military mission.Seventy undergraduate journalism students were randomly assigned to four groups and exposed to one of four videotaped press briefings. Two briefings an

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Alvén, Annica. "Polisens förtroendekris : en skandal att det blev offentligt, inte att det hade hänt?" Thesis, Uppsala University, Media and Communication, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106882.

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<p>Purpose/Aim: The aim of this thesis was to study Sydsvenskans coverage of the police crisis in Skåne 2009.</p><p>Material/Method: The study is based on 26 articles which has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.</p>

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Snow, Neal Michael. "Retail Investors' Perceptions of Financial Disclosures on Social Media: An Experimental Investigation Using Twitter." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/5880.

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Historically, companies disseminated financial information via the press release. The ability to disseminate information now exists on multiple "new media" channels beyond just the press release, with each channel reaching a different audience. With the different channels of communication come different connotations and associations that people have about the channels, which may affect the interpretation of the message, thereby altering management's ability to effectively communicate with stakeholders. I investigate whether retail investors' processing of financial information disclosures is d

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Aden, Timothy. "The effects of on-screen messages on viewer perceptions of source credibility and issue valence." Scholarly Commons, 2006. https://scholarlycommons.pacific.edu/uop_etds/645.

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The present study investigates the effects of on-screen messages on viewer perceptions of source credibility and issue valence. Previous research has found that elites utilize framing in order to alter viewer perceptions and change public opinion. An experiment was conducted, which examined whether on-screen messages displayed during a presidential-news conference had any effect on the viewers' perception of sound credibility and issue valence. The results of the study indicate that on-screen messages have no effect on individuals' perceptions of source credibility and issue valence. The study

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46

Jadick, Christopher. "To Tell the Truth: The Credibility of Cable News Networks In an Era of Increasingly Partisan Political News Coverage." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6867.

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The credibility of the American news media is increasingly under fire. Despite an exponential expansion of information available in the digital media era, increased political news coverage and commentary has brought growing apprehension over how much of today’s news can be trusted and believed. 24-hour cable news channels are among the media most often subject to this criticism. At the same time, the media operates under First Amendment freedom of press protection, a constitutional guarantee granted with the understanding that democracy can only succeed when its citizens are well informed

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47

Rydström, Maria. "”Mode är på modet” : - en kvalitativ studie av fenomenet modebloggar -." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8388.

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<p>Abstract</p><p>Title: “Fashion be in fashion” – a qualitative study of the phenomen fashion blogs (“Mode är på modet” – en kvalitativ studie av fenomenet modebloggar)</p><p>Number of Pages: 46 (54 including enclosures)</p><p>Author: Maria Rydström</p><p>Tutor: Else Nygren</p><p>Course: Media and communication studies D</p><p>Period: Spring semester 2007</p><p>University: Division of Media and Communication, Department of Information Science,Uppsala university</p><p>Aim: Contribute to the understanding of a yet unexplored domain, fashion blogs. And contribute to a discussion of the roll of f

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Petersen, Gustaf. "Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-152082.

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This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. The focus of this paper is on how influencers can be better understood for the benefit of public relations (PR), marketing, and communication. The purpose of this project is to investigate whether the term influencers (short for social media influencers) are defined by scholars in a similar fashion to how the study sample categorises influencers. Thus, the re

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Serralha, Tânia Filipa dos Santos. "Digital influencers : perceções e intenção de compra dos consumidores." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/20007.

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Mestrado em Marketing<br>As mudanças ocorridas nos últimos tempos no ambiente digital levaram a alterações no comportamento do consumidor, particularmente no que diz respeito ao seu processo de tomada de decisão. Uma dessas mudanças tem que ver com o facto destes consumidores recorrerem a fontes de informação que não são controladas pelas marcas, como é o caso dos influenciadores digitais, que criam conteúdos e os partilham com os seus seguidores. Este é um fenómeno que tem vindo a ganhar cada vez mais importância e, por isso, torna-se importante compreender a relação entre os consumidores e o

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Kunst, Marlene [Verfasser]. "Counterpublics, Media Trust and Credibility in the Digital Space : Empirical investigations of online audiences’ responses to (right-wing) counterpublic discourse / Marlene Kunst." Berlin : Freie Universität Berlin, 2021. http://d-nb.info/1240230370/34.

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