Academic literature on the topic 'Critical multimodal discourse analysis'

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Journal articles on the topic "Critical multimodal discourse analysis"

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Albert, Marilyn M. "A Multimodal Discourse Analysis of Incognegro (2008)." International Journal of Languages, Literature and Linguistics 7, no. 4 (2021): 171–76. http://dx.doi.org/10.18178/ijlll.2021.7.4.307.

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This study attempts to conduct a multimodal discourse analysis (MDA) of Incognegro (2008), a graphic novel by Mat Johnson and arts by Warren Pleece, by applying Michael Halliday’s theory of the Systemic Functional Grammar (SFG) (1994) for the written texts, i.e. the captions found on the images, and Gunther Kress and Theo van Leeuwen’s Grammar of Visual Design (GVD), or what has been recently called Systemic Functional Multimodal Discourse Analysis (SF-MDA) (1996) for the images themselves. The study employs, as well, Teun A. van Dijk’s modal of Critical Discourse Analysis (CDA) (2004), in whi
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Roderick, Ian. "Multimodal critical discourse analysis as ethical praxis." Critical Discourse Studies 15, no. 2 (2017): 154–68. http://dx.doi.org/10.1080/17405904.2017.1418401.

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Ni Made Sila Ulati. "Multimodal Critical Discourse Analysis on advertisement of Colgate." International Journal of Systemic Functional Linguistics 4, no. 1 (2021): 10–13. http://dx.doi.org/10.55637/ijsfl.4.1.4092.10-13.

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This study aims to analyze the advertisement of Colgate in audiovisual formed, when Colgate advertisement is one of the Super Bowl commercial break in USA. This study applies on semantic approach focused on the multimodal discourse analysis. In the semiotic sense, signs are words, images, sounds, gestures, and objects are also called multimodal, as it is said (Anstey & Geoff, 2010) a text is said to be a multimodal text if the text has two or more semiotic systems. There are five types of semiotic systems, e.g. linguistic, visual, audio, gestural, and layout. The method applied in this stu
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Brock, André. "Critical technocultural discourse analysis." New Media & Society 20, no. 3 (2016): 1012–30. http://dx.doi.org/10.1177/1461444816677532.

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Critical Technocultural Discourse Analysis (CTDA) is a multimodal analytic technique for the investigation of Internet and digital phenomena, artifacts, and culture. It integrates an analysis of the technological artifact and user discourse, framed by cultural theory, to unpack semiotic and material connections between form, function, belief, and meaning of information and communication technologies (ICTs). CTDA requires the incorporation of critical theory—critical race, feminism, queer theory, and so on—to incorporate the epistemological standpoint of underserved ICT users so as to avoid def
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Saddiqa, Ayesha, and Nadia Anwar. "Objectified Migrant Identity Through Multimodal Critical Discourse Analysis." Global Social Sciences Review IV, no. I (2019): 187–94. http://dx.doi.org/10.31703/gssr.2019(iv-i).25.

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The images of migrants have inundated our media lately. However, migrant representation has been largely done through the lens of ‘others’, mostly by the foreign-media, whereas the discourse on the localized version of reality is unaccounted for. This search for self-narrative led us to the analysis of photographic work of Aziz Hazara, an Afghan student of Fine Arts, who envisions migrants as equal to the ‘made-to-migrate’, ‘used’ and sometimes even ‘deformed’ toys from the flea market. The article highlights the portrayal and identity construction of migrants through the lens of an Afghan vis
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Er, Ibrahim. "The voiceless in The Voice: A multimodal critical discourse analysis." Text & Talk 40, no. 6 (2020): 705–32. http://dx.doi.org/10.1515/text-2020-2071.

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AbstractThis article highlights the importance of multimodality in the study of discourse with a discussion of a segment from the Turkish adaptation of the global television format, The Voice. In the segment under discussion, a contestant is disqualified from the show by the host for her allegedly disrespectful style of speech towards the coaches. Departing from traditional (sociolinguistic) critical discourse analysis, the article seeks to unveil the deep power discourse hidden in the multimodal landscape of the show by extending the scope of discourse analysis to include both linguistic and
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Tallapessy, Albert, Indah Wahyuningsih, and Riska Ayu Anjasari. "Postcolonial Discourse in Coogler’s Black Panther: A Multimodal Critical Discourse Analysis." Jurnal Humaniora 32, no. 1 (2020): 75. http://dx.doi.org/10.22146/jh.47234.

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This article deals with the investigation of the existence of postcolonial discourse in Coogler’s Black Panther (2018). The study aims to reveal and examine the existence of social issues related to Bhabha’s notion of postcolonialism represented through visual and linguistic elements in the movie. Fairclough’s (1989,2001, 2010) Critical Discourse Analysis, Kress and van Leeuwen’s (2006) Reading Images, Halliday’s Systemic Functional Linguistics (2004) and Bhabha’s (1994) Postcolonialism are used to conduct this research. The result of the study shows that postcolonial discourse is proved repre
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Lewin-Jones, Jenny. "Discourses of ‘internationalisation’: a multimodal critical discourse analysis of university marketing webpages." Research in Post-Compulsory Education 24, no. 2-3 (2019): 208–30. http://dx.doi.org/10.1080/13596748.2019.1596418.

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Han, Cunxin. "How to Do Critical Discourse Analysis: A Multimodal Introduction." Australian Journal of Linguistics 35, no. 4 (2015): 415–18. http://dx.doi.org/10.1080/07268602.2015.1033673.

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Nurhabibah, Prabawati, Hetilaniar Hetilaniar, Bernadus Wahyudi Joko Santoso, and Rustono Rustono. "A Multimodal Critical Discourse Analysis of TikTok FYP Video." International Journal of Social Science Research and Review 6, no. 2 (2023): 208–16. http://dx.doi.org/10.47814/ijssrr.v6i2.829.

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This study contains the presentation of the results of critical discourse analysis on the FYP TikTok video which has now turned its function into a hedonistic lifestyle on an account with the initials TI because it displays a 10-second video with a description of you being married, I who are supported. This research has a basis for visually analyzing FYP videos on tiktok. This study uses a semiotic approach with the main focus on multimodal which includes linguistic, visual, audio, and body gestures aspects. Based on the results of the analysis, the sentence can represent that she really likes
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