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Journal articles on the topic 'Critical multimodal discourse analysis'

Author: Grafiati

Published: 20 February 2023

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1

Albert, Marilyn M. "A Multimodal Discourse Analysis of Incognegro (2008)." International Journal of Languages, Literature and Linguistics 7, no. 4 (2021): 171–76. http://dx.doi.org/10.18178/ijlll.2021.7.4.307.

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This study attempts to conduct a multimodal discourse analysis (MDA) of Incognegro (2008), a graphic novel by Mat Johnson and arts by Warren Pleece, by applying Michael Halliday’s theory of the Systemic Functional Grammar (SFG) (1994) for the written texts, i.e. the captions found on the images, and Gunther Kress and Theo van Leeuwen’s Grammar of Visual Design (GVD), or what has been recently called Systemic Functional Multimodal Discourse Analysis (SF-MDA) (1996) for the images themselves. The study employs, as well, Teun A. van Dijk’s modal of Critical Discourse Analysis (CDA) (2004), in whi

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Roderick, Ian. "Multimodal critical discourse analysis as ethical praxis." Critical Discourse Studies 15, no. 2 (2017): 154–68. http://dx.doi.org/10.1080/17405904.2017.1418401.

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Ni Made Sila Ulati. "Multimodal Critical Discourse Analysis on advertisement of Colgate." International Journal of Systemic Functional Linguistics 4, no. 1 (2021): 10–13. http://dx.doi.org/10.55637/ijsfl.4.1.4092.10-13.

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This study aims to analyze the advertisement of Colgate in audiovisual formed, when Colgate advertisement is one of the Super Bowl commercial break in USA. This study applies on semantic approach focused on the multimodal discourse analysis. In the semiotic sense, signs are words, images, sounds, gestures, and objects are also called multimodal, as it is said (Anstey & Geoff, 2010) a text is said to be a multimodal text if the text has two or more semiotic systems. There are five types of semiotic systems, e.g. linguistic, visual, audio, gestural, and layout. The method applied in this stu

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Brock, André. "Critical technocultural discourse analysis." New Media & Society 20, no. 3 (2016): 1012–30. http://dx.doi.org/10.1177/1461444816677532.

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Critical Technocultural Discourse Analysis (CTDA) is a multimodal analytic technique for the investigation of Internet and digital phenomena, artifacts, and culture. It integrates an analysis of the technological artifact and user discourse, framed by cultural theory, to unpack semiotic and material connections between form, function, belief, and meaning of information and communication technologies (ICTs). CTDA requires the incorporation of critical theory—critical race, feminism, queer theory, and so on—to incorporate the epistemological standpoint of underserved ICT users so as to avoid def

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Saddiqa, Ayesha, and Nadia Anwar. "Objectified Migrant Identity Through Multimodal Critical Discourse Analysis." Global Social Sciences Review IV, no. I (2019): 187–94. http://dx.doi.org/10.31703/gssr.2019(iv-i).25.

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The images of migrants have inundated our media lately. However, migrant representation has been largely done through the lens of ‘others’, mostly by the foreign-media, whereas the discourse on the localized version of reality is unaccounted for. This search for self-narrative led us to the analysis of photographic work of Aziz Hazara, an Afghan student of Fine Arts, who envisions migrants as equal to the ‘made-to-migrate’, ‘used’ and sometimes even ‘deformed’ toys from the flea market. The article highlights the portrayal and identity construction of migrants through the lens of an Afghan vis

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Er, Ibrahim. "The voiceless in The Voice: A multimodal critical discourse analysis." Text & Talk 40, no. 6 (2020): 705–32. http://dx.doi.org/10.1515/text-2020-2071.

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AbstractThis article highlights the importance of multimodality in the study of discourse with a discussion of a segment from the Turkish adaptation of the global television format, The Voice. In the segment under discussion, a contestant is disqualified from the show by the host for her allegedly disrespectful style of speech towards the coaches. Departing from traditional (sociolinguistic) critical discourse analysis, the article seeks to unveil the deep power discourse hidden in the multimodal landscape of the show by extending the scope of discourse analysis to include both linguistic and

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Tallapessy, Albert, Indah Wahyuningsih, and Riska Ayu Anjasari. "Postcolonial Discourse in Coogler’s Black Panther: A Multimodal Critical Discourse Analysis." Jurnal Humaniora 32, no. 1 (2020): 75. http://dx.doi.org/10.22146/jh.47234.

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This article deals with the investigation of the existence of postcolonial discourse in Coogler’s Black Panther (2018). The study aims to reveal and examine the existence of social issues related to Bhabha’s notion of postcolonialism represented through visual and linguistic elements in the movie. Fairclough’s (1989,2001, 2010) Critical Discourse Analysis, Kress and van Leeuwen’s (2006) Reading Images, Halliday’s Systemic Functional Linguistics (2004) and Bhabha’s (1994) Postcolonialism are used to conduct this research. The result of the study shows that postcolonial discourse is proved repre

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Lewin-Jones, Jenny. "Discourses of ‘internationalisation’: a multimodal critical discourse analysis of university marketing webpages." Research in Post-Compulsory Education 24, no. 2-3 (2019): 208–30. http://dx.doi.org/10.1080/13596748.2019.1596418.

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Han, Cunxin. "How to Do Critical Discourse Analysis: A Multimodal Introduction." Australian Journal of Linguistics 35, no. 4 (2015): 415–18. http://dx.doi.org/10.1080/07268602.2015.1033673.

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Nurhabibah, Prabawati, Hetilaniar Hetilaniar, Bernadus Wahyudi Joko Santoso, and Rustono Rustono. "A Multimodal Critical Discourse Analysis of TikTok FYP Video." International Journal of Social Science Research and Review 6, no. 2 (2023): 208–16. http://dx.doi.org/10.47814/ijssrr.v6i2.829.

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This study contains the presentation of the results of critical discourse analysis on the FYP TikTok video which has now turned its function into a hedonistic lifestyle on an account with the initials TI because it displays a 10-second video with a description of you being married, I who are supported. This research has a basis for visually analyzing FYP videos on tiktok. This study uses a semiotic approach with the main focus on multimodal which includes linguistic, visual, audio, and body gestures aspects. Based on the results of the analysis, the sentence can represent that she really likes

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Jones, Katie Baker. "American Vogue and Sustainable Fashion (1990–2015): A Multimodal Critical Discourse Analysis." Clothing and Textiles Research Journal 38, no. 2 (2019): 104–18. http://dx.doi.org/10.1177/0887302x19881508.

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Discursive practices employed by American Vogue to recontextualize sustainable fashion between 1990 and 2015 were explored through the lens of a discourse-historical approach and multimodal critical discourse analysis. References to sustainably minded values and actions were found throughout the 26 years studied with notable peaks and valleys in coverage that, at times, contradicted changing social interest in the subject. Over time, Vogue recontextualized sustainable fashion discourses and encouraged a passive revolution by moving from a contentious positioning of either/or sustainable fashio

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Hartono, Dang Arif, Stefanus Angga Badara Prima, and Wisnu Sakti Dewobroto. "A Multimodal Critical Discourse Analysis of Garnier Green Beauty Advertisement." International Journal of English and Applied Linguistics (IJEAL) 2, no. 2 (2022): 301–12. http://dx.doi.org/10.47709/ijeal.v2i2.1654.

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This study investigates how a multinational cosmetic company uses its advertising to promote green cosmetics in Indonesia. Using Multimodal Critical Discourse Analysis (MCDA), the study analyzes how Garnier utilized linguistics features and discourse strategies and positioned their customers in the Garnier Green Beauty advertisement. The analysis revealed that Garnier employed some linguistic features (e.g., positive adjectives, pronouns, repetitions, etc.) and scientific-sounding words as a discourse strategy in the advertisement. It was also found that Garnier made a deliberate marketing dec

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O'Halloran, Kay L., Sabine Tan, Bradley A. Smith, and Alexey Podlasov. "Multimodal analysis within an interactive software environment: critical discourse perspectives." Critical Discourse Studies 8, no. 2 (2011): 109–25. http://dx.doi.org/10.1080/17405904.2011.558687.

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Ng, Chi Wui. "Critical Multimodal Discourse Analyses of News Discourse on Facebook and YouTube." Journal of AsiaTEFL 15, no. 4 (2018): 1174–85. http://dx.doi.org/10.18823/asiatefl.2018.15.4.22.1174.

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Poulsen, Søren Vigild. "CONSTRUCTING THE CORPORATE INSTAGRAM DISCOURSE – A CRITICAL VISUAL DISCOURSE APPROACH." Digital Age in Semiotics & Communication 1, no. 1 (2018): 95–112. http://dx.doi.org/10.33919/dasc.18.1.7.

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Since October 2010, the Instagram app has provided its users with means of visual communication that previously were reserved for professional photographers. Simultaneously, the Instagram Corporation’s official blog has offered suggestions on how the features of the app could be applied. In this manner, the corporation has established a norm of Instagram use. Norms of technology use, i.e., socially learned ways of behaving and communicating with technology, are well-researched in technology and science studies, but thus far these studies have only included social media, e.g., Instagram, to a m

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Evelyn, Marcella. "A Multimodal Critical Discourse Analysis of Samsung’s Ingenius, Website, Consumers’ Comments, and Samsung-Apple Brand Positioning." K@ta Kita 7, no. 3 (2019): 411–26. http://dx.doi.org/10.9744/katakita.7.3.411-426.

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This study analyzed Ingenius video advertisement. Ingenius is a video advertisement produced by Samsung. However, Samsung only shows its competitor’s product (Apple IPhone X) from the beginning until the end of the video. The video is divided into seven segments and was analyzed by using both Multimodal Discourse Analysis and Critical Discourse Analysis three-dimension framework by Fairclough. This study is expected to find how the Apple IPhone X is represented by Samsung in their Ingenius video advertisement, to find the Ingenius messages according to Samsung’s website, to see the reaction of

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Rizwan, Snobra. "Multimodal signs in (non)heteronormative discourse of transnational Hindi cinema: the case study of Hindi film Dostana." Revista Alicantina de Estudios Ingleses, no. 27 (November 15, 2014): 179. http://dx.doi.org/10.14198/raei.2014.27.11.

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This article conducts a detailed analysis of multimodal signifiers in a popular Hindi film Dostana (meaning friendship) with particular focus on film’s (non) heteronormative and sexist system of signification. The signifiers that construct gender and sexual stereotypical worldview of the film are analyzed following Lazar’s (2007) conception of feminist critical discourse analysis and Wodak’s (2001) framework of Discourse Historical Approach which proposes three simultaneously functioning aspects of discourse, i.e. immanent, diagnostic and prognostic. The multimodal signifiers in the film are a

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张, 乃心. "A Multimodal Critical Discourse Analysis of Brexit Images across British Media." Modern Linguistics 10, no. 04 (2022): 668–74. http://dx.doi.org/10.12677/ml.2022.104085.

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Ma, Jinxuan, and Lynne Stahl. "A multimodal critical discourse analysis of anti-vaccination information on Facebook." Library & Information Science Research 39, no. 4 (2017): 303–10. http://dx.doi.org/10.1016/j.lisr.2017.11.005.

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Bateman, John A. "Towards critical multimodal discourse analysis: a response to Ledin and Machin." Critical Discourse Studies 16, no. 5 (2018): 531–39. http://dx.doi.org/10.1080/17405904.2018.1550430.

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Maier, Carmen Daniela, and Silvia Ravazzani. "Bridging diversity management and CSR in online external communication." Corporate Communications: An International Journal 24, no. 2 (2019): 269–86. http://dx.doi.org/10.1108/ccij-01-2018-0015.

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Purpose The purpose of this paper is to address the need to reconsider online external communication that integrates diversity management (DM) and corporate social responsibility (CSR) by examining the multimodal discursive strategies purposefully employed by organizations to reflect the symbiotic relationship between these two areas of management practice and to communicatively emphasize their corporate commitment. Design/methodology/approach Building on the recently emerged stream of literature linking DM and CSR, and adopting a critical perspective on discourse analysis, this study delves i

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Veum, Aslaug, and Linda Victoria Moland Undrum. "The selfie as a global discourse." Discourse & Society 29, no. 1 (2017): 86–103. http://dx.doi.org/10.1177/0957926517725979.

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This article presents a critical multimodal discourse analysis of how people make meaning through the semiotic practice of shooting digital self-portraits (selfies), adding captions and then sharing these texts on the social network site Instagram. Combining theories from social semiotics, critical discourse analysis and multimodal discourse analysis, the analysis focuses on the embedded ideological meaning in such digital communication. The analysis explores a data corpus of 100 selfies shared on Instagram. Despite the fact that digital texts shared on social media are generally regarded as p

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Agung Farid Agustian. "IDEOLOGY IN ADVERTISING DISCOURSE: A MULTIMODAL ANALYSIS APPROACH." JELA (Journal of English Language Teaching, Literature and Applied Linguistics) 3, no. 2 (2021): 21–33. http://dx.doi.org/10.37742/jela.v3i2.55.

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The multimodal analysis tries to analyze the practice of semiotic discursive or non-discursive discourse such as language, visual images, materials, and architecture. The tool for analyzing semiotic objects is one of the analytical tools in systemic functional linguistics (SFL). The formulation of the problem in this study is the form of representation of ideas in advertising discourse based on the meaning and function of grammatical semantics. Specifically, the research question is the ideology in advertising discourse in ideational, interpersonal, and textual aspects. This study tries to ana

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Khasbani, Imam. "Revealing Possible Truths Behind “Coolest Monkey in The Jungle”: Ideational Making Analysis Approach." Jurnal Humaniora 30, no. 2 (2018): 204. http://dx.doi.org/10.22146/jh.35191.

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Multimodal Critical Discourse Analysis (CDA)-commonly defined as a discourse analysis approach that focuses on both linguistic and non-linguistic resources- has been witnessing increasing popularity in the research area. It has been argued, on the one hand, that the greater level of practicality the approach has to offer compared to its predecessor (Critical Discourse Analysis) becomes the main reason of why researchers gradually turn their reference on analysing discourses to this method (Han, 2015). An increasing trend of multimodal communications - that no longer use speech or writing exclu

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Khasbani, Imam. "Revealing Possible Truths Behind “Coolest Monkey in The Jungle”: Ideational Making Analysis Approach." Jurnal Humaniora 30, no. 2 (2018): 204. http://dx.doi.org/10.22146/jh.v30i2.35191.

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Multimodal Critical Discourse Analysis (CDA)-commonly defined as a discourse analysis approach that focuses on both linguistic and non-linguistic resources- has been witnessing increasing popularity in the research area. It has been argued, on the one hand, that the greater level of practicality the approach has to offer compared to its predecessor (Critical Discourse Analysis) becomes the main reason of why researchers gradually turn their reference on analysing discourses to this method (Han, 2015). An increasing trend of multimodal communications - that no longer use speech or writing exclu

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Widiyanto, Ari Nur, and Sigit Ricahyono. "CRITISISM OF CULTURE AT DAGADU PRODUCT COMPANY A CRITICAL MULTIMODAL DISCOURSE ANALYSIS." English Teaching Journal : A Journal of English Literature, Language and Education 4, no. 2 (2019): 110. http://dx.doi.org/10.25273/etj.v4i2.4581.

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<p>Dagadu Djokja is one of the icons Yogyakarta which provides various souvenirs typical of Yogyakarta such as t-shirts, batik, handicrafts and others. One product that is in demand by tourists is the shirt, because the shirt Dagadu has unique characteristics that are of cultural value delivered. In this study will analyze Dagadu products in terms of verbal and visual elements as well as explore the culture found on the shirt Dagadu.The approach of this study is descriptive qualitative. The type of this study is document research. The data of this research takes from <a href="http://w

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Brookes, Gavin, and Kevin Harvey. "Just plain Wronga? A multimodal critical analysis of online payday loan discourse." Critical Discourse Studies 14, no. 2 (2016): 167–87. http://dx.doi.org/10.1080/17405904.2016.1250651.

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Chen, Ariel, and Göran Eriksson. "The mythologization of protein: a Multimodal Critical Discourse Analysis of snacks packaging." Food, Culture & Society 22, no. 4 (2019): 423–45. http://dx.doi.org/10.1080/15528014.2019.1620586.

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Aslam, Sadia, Qurat-Ul-Ain Ayyaz, and Suman Khursheed. "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis." Global Language Review VII, no. IV (2022): 48–58. http://dx.doi.org/10.31703/glr.2022(vii-iv).04.

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Choosing a colour for designing a product and its packaging is one of the most crucial marketing strategies for attracting consumers in all businesses (Amsteus et al., 2015). This research offered some thoughts on the selection of colour in marketing, bearing in mind which colour attracts consumers' cognition and psyche. To know the impact of colours, multiple images of various products were taken as the source for critical discourse analysis semiotically to demonstrate how colours play a vital role in conveying a predetermined message. According to Khattak (2021), within 90 seconds, consumers

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Jabeen, Sarwat, Tazanfal Tehseem, and Samia Naz. "War against Terror Impacts on Pakistan’s Economy: A Critical Discourse Analysis of Pakistani Newspapers." Review of Economics and Development Studies 6, no. 2 (2020): 631–43. http://dx.doi.org/10.47067/reads.v6i2.229.

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The present research is an attempt to explore the discourses of political cartoons published in Pakistani Urdu and English newspapers representing the war against terror impacts on Pakistan’s economy. Newspapers’ linguistic and semiotic representations of war against terror impacts on Pakistan’s economy are ideologically loaded and employed in the construction and deconstruction of the realities of post 9/11 scenario in a desired way. The research uses multimodal critical discourse approach (Machin, 2007) along with Van Leeuwen’s framework for recontextualisation (2008) and Fairclough’s (2003)

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Sokolova, Natalia Vladimirovna. "Multimodal IT marketing discourse: An integrated approach investigation." Russian Journal of Linguistics 24, no. 2 (2020): 366–85. http://dx.doi.org/10.22363/2687-0088-2020-24-2-366-385.

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Websites of software vendors feature verbal and nonverbal means providing for a number of parameters to be taken into account in order to gain more comprehensive insights into the range and interplay of the means in use. This paper investigates the multimodal website marketing discourse of Microsoft , Oracle, and SAP relying on an approach which makes use of multimodal critical discourse analysis, pragmatics, and text linguistics. The integrated framework allows for consideration of the discourse-generating intention of the locutionary source, the discourse function, verbal content categories

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Ayyaz, Qurat-Ul-Ain, Suman Khursheed, and Sadia Aslam. "Psychological-Distress Effects of Memes: A Critical Discourse Analysis." Global Language Review VII, no. II (2022): 467–78. http://dx.doi.org/10.31703/glr.2022(vii-ii).38.

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The main purpose of this study was to explore the negative impacts of humour-created memes that disturb people’s psyche and their normal routine; it leads them towards depression through imitation and parody in an ironic way to exploit their personal life in the Pakistani context. It manipulates social ideologies, beliefs, thinking and practices. Some popular Facebook pages are Lateetfon Ki Dunya, and Pakistani Political memes are created and spread memes on social media. Memes often serve the purpose of puns and humiliating others (Irfan, 2021). To meet the objective of this study, ten badly

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Smith, Christopher A. "Establishing a zone of prioritized curricularivity: exploring a critical approach to negotiating multimodal discourses in EFL textbooks." Journal of Language and Cultural Education 8, no. 2 (2020): 19–38. http://dx.doi.org/10.2478/jolace-2020-0011.

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Abstract University English as a foreign language (EFL) programs in expanding circle communities often pressure instructors and students to use globally published EFL textbooks for reasons more socio-political than pedagogical. While some critical studies underscore multimodal discourse to be an under-appreciated source of dominant social narratives in EFL textbooks, few have investigated their live negotiation in classrooms. To address the challenges negotiating potentially harmful social narratives in EFL textbooks, the present study proposes a two-step model for achieving a zone of prioriti

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Liu, Silang, and Xiangmin Li. "A Multimodal Critical Discourse Analysis of Corporate Apologies by Starbucks CEO from the Perspective of Crisis Management." Scientific and Social Research 3, no. 2 (2021): 114–23. http://dx.doi.org/10.36922/ssr.v3i2.1115.

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From the perspective of crisis management, this research examines how Starbucks chief executive officer (CEO) extended corporate apologies to the stakeholders via an interview video and a monologue video under the framework of multimodal critical discourse analysis (MCDA). The apologies offered by Starbucks CEO in an interview with ABC News and a monologue were analyzed to illustrate textual, and visual characteristics. The analysis of text, discourse practice and social practice was conducted to explore apology discourse strategies employed by Starbucks CEO. The results indicated that corpora

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Hafiz Nauman Ahmed, Ali Rizwan Pasha, and Muhammad Islam. "Critical Action-implicative Multimodal Discourse Analysis of Covid-19 Awareness Campaigns on Pakistani Media." Progressive Research Journal of Arts & Humanities (PRJAH) 4, no. 1 (2022): 25–40. http://dx.doi.org/10.51872/prjah.vol4.iss1.179.

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With the spread of Covid-19, many rumors, conspiracy theories, and discourse of fear came into existence. The mainstream media was one of the main sources to educate the masses against such idiosyncrasies and made them save themselves from the disease and its other harmful impacts. In line with this, the study aims at examining Covid-19 awareness campaigns on Pakistani TV channels critically. To evaluate the appropriateness of 24 campaigns/commercials, which were selected through a purposive sampling, a critical multimodal discourse analysis of the campaigns was carried out, using Systemic Fun

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O'Hagan, Lauren Alex. "All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953." Journal of Historical Research in Marketing 14, no. 3 (2022): 374–98. http://dx.doi.org/10.1108/jhrm-11-2021-0057.

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Purpose This paper aims to historicise the contemporary chlorophyll trend through the first academic study of its early marketing in Sweden (1950–1953). Using multimodal critical discourse analysis, it demonstrates how brands used advertisements to convince female consumers of chlorophyll’s necessity to fulfil certain aspirational goals. Design/methodology/approach In all, 150 advertisements for chlorophyll products were collected from the Swedish Historical Newspaper Archive, as well as 600 additional advertisements for the three most popular products (toothpaste/mouthwash, sanitary towels an

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Smith, Christopher A. "Weaponized iconoclasm in Internet memes featuring the expression ‘Fake News’." Discourse & Communication 13, no. 3 (2019): 303–19. http://dx.doi.org/10.1177/1750481319835639.

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The expression ‘Fake News’ inside Internet memes engenders significant online virulence, possibly heralding an iconoclastic emergence of weaponized propaganda for assaulting agencies reared on public trust. Internet memes are multimodal artifacts featuring ideological singularities designed for ‘flash’ consumption, often composed by numerous voices echoing popular, online culture. This study proposes that ‘Fake News’ Internet memes are weaponized iconoclastic multimodal propaganda (WIMP) discourse and attempts to delineate them as such by asking: What power relations and ideologies do Internet

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Abousnnouga, Gill, and David Machin. "Visual discourses of the role of women in war commemoration." Journal of Language and Politics 10, no. 3 (2011): 322–46. http://dx.doi.org/10.1075/jlp.10.3.02abo.

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Discourses of war are disseminated and legitimised not only through speeches and written texts, but through visual semiotic resources. One important vehicle for this has been the war monument. Evidence shows that from WW1 in Europe and the US monuments have been used systematically by authorities to recontextualise the realities of war and soldiery, suppressing much of what comprises war, avoiding any critical stance, while fostering celebratory discourses of nation, protection and noble sacrifice. The representation of women on the war monument has been particularly important in this recontex

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M. Ashraf, Ayesha Ashraf. "Critical Discourse Analysis: Female Representation in Advertisements of Academic Institutes in SAHIWAL." International Journal of Linguistics and Translation Studies 3, no. 4 (2022): 67–83. http://dx.doi.org/10.36892/ijlts.v3i4.253.

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Advertising in time globalization turns into a "powerful instrument" for organizations to offer their items, great and administrations. Females play fundamental role for various figures in her day to day existence. Females assume an extremely imperative part in human advancement and have a huge spot in the general public. This paper centers on the advertisements in academies of SAHIWAL according to a Feministic perspective by following research design of Fairclough CDA of language and Machin multimodal examination. This examination for the most part centers on the utilization of language in ac

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Hart, Christopher, and Bodo Winter. "Gesture and legitimation in the anti-immigration discourse of Nigel Farage." Discourse & Society 33, no. 1 (2021): 34–55. http://dx.doi.org/10.1177/09579265211048560.

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Critical discourse analysis (CDA) increasingly recognises the role played by multiple semiotic modes in the discursive construction of social identities and inequalities. One embodied mode that has not been subject to any systematic analysis within CDA is gesture. An area where gesture has been extensively studied, and where it is shown to bear significant semiotic load in multimodal utterances, is cognitive linguistics. Here, we use insights from cognitive linguistics to provide a detailed qualitative analysis of gestures in a specific discursive context – the anti-immigration discourse of Ni

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Gu, Xiaoyan, and Theresa Catalano. "Representing transition experiences: A multimodal critical discourse analysis of young immigrants in children's literature." Linguistics and Education 71 (October 2022): 101083. http://dx.doi.org/10.1016/j.linged.2022.101083.

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Roderick, Ian. "Representing affective labour and gender performativity in knowledge work: a multimodal critical discourse analysis." Gender and Language 10, no. 3 (2016): 386–411. http://dx.doi.org/10.1558/genl.v10i3.32040.

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Monson, Olivia, Ngaire Donaghue, and Rosalind Gill. "Working hard on the outside: a multimodal critical discourse analysis ofThe Biggest Loser Australia." Social Semiotics 26, no. 5 (2016): 524–40. http://dx.doi.org/10.1080/10350330.2015.1134821.

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Sunarto, Clerensia Tian, Albert Tallapessy, and Sabta Diana. "THE REPRESENTATION OF POWER AND DOMINATION IN ASSASSIN’S CREED: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS." Haluan Sastra Budaya 3, no. 1 (2019): 1. http://dx.doi.org/10.20961/hsb.v3i1.32790.

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<p>This study aims to reveal the power of dominant group which is from different social class and status. The data source is a movie entitled Assassin’s Creed which is downloaded from internet. The theory of Generic Structure is used to identify the elements of the movie and to collect the data. The data are analysed in the form of shots and clauses which is visual and linguistics element. The linguistics data are analysed by using Systemic Functional Linguistics (SFL) by Halliday (2004) the other hand, the visual data are analysed by using Systemic Functional Visual Element by Kress and

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Sarkisova, Sofiya. "“President-Protector”: A Multimodal Critical Discourse Analysis of a News Report Promoting the Personality Cult of the President of Turkmenistan G. Berdymukhamedov." Open Journal for Studies in Arts 4, no. 1 (2021): 25–40. http://dx.doi.org/10.32591/coas.ojsa.0401.03025s.

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The cult of personality started by the first President of Turkmenistan Saparmurat Niyazov has acquired new dimensions with the present leader of the country. The cult of personality of Gurbanguly Berdymukhamedov is actively constructed via mass media. This paper examines two short clips of a news report dedicated to the President’s birthday celebration that was broadcasted on the Turkmen national TV on 26 June 2020. The paper analyzes a set of specific mechanisms of flattery inflation used in the report and demonstrates special linguistic choices and visual patterns applied to force a specific

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Levy, Helton. "Grammars of contestation and pluralism: Paulo Freire’s action in Brazil’s periphery and the rise of right-wing discourse on YouTube." International Communication Gazette 82, no. 5 (2020): 474–89. http://dx.doi.org/10.1177/1748048520943696.

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This article examines YouTube videos that feature right-wing discourses from Brazil’s periphery based on perspectives extracted from Paulo Freire’s ideas of action for liberation. The findings from a survey conducted from one year before the 2018 elections until one year later combined with a multimodal discourse analysis have pointed to the formation of a new grammar of contestation that discusses socioeconomic, racial, and gender issues in a discourse identified with the right. The Freirean notion of action helps to enlighten aspects that indicate the rise in critical action and pluralism fr

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Sánchez Claros, Juan Patricio. "Nuevas alfabetizaciones en un entorno multimodal: nuevas necesidades lectoras para un entorno textual múltiple." Investigaciones Sobre Lectura, no. 6 (July 28, 2016): 51–57. http://dx.doi.org/10.37132/isl.v0i6.153.

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The new technologies of information, the development of the media and the massive presence of multimedia devices have brought a renewal of the traditional concept of literacy. Multimodality in the media, in the dissemination of knowledge and the communication formats have brought a change in the system of reception of media objects and each of its integral elements. This multimodal environment is part of the daily life of students who access through a scenario of screens and images across a virtual environment in which both textual and visual are integrated as an informational continuum that r

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Sánchez Claros, Juan Patricio. "Nuevas alfabetizaciones en un entorno multimodal: nuevas necesidades lectoras para un entorno textual múltiple." Investigaciones Sobre Lectura, no. 6 (July 28, 2016): 51–57. http://dx.doi.org/10.24310/revistaisl.vi6.10975.

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The new technologies of information, the development of the media and the massive presence of multimedia devices have brought a renewal of the traditional concept of literacy. Multimodality in the media, in the dissemination of knowledge and the communication formats have brought a change in the system of reception of media objects and each of its integral elements. This multimodal environment is part of the daily life of students who access through a scenario of screens and images across a virtual environment in which both textual and visual are integrated as an informational continuum that r

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Margaretha, Mona Audryn, and Yasmine Anabel Panjaitan. "Black America: Multimodal Discourse Analysis of Childish Gambino’s “This is America”." Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya 10, no. 2 (2020): 190. http://dx.doi.org/10.26714/lensa.10.2.2020.190-205.

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A song can manifest itself as a critical instrument in the vast socio-political atmosphere. Often times a song conceals its real meaning within layers of linguistic elements and through visual communication. Upon the release of Childish Gambino’s This is America (2018), the music video has been assumed widely assumed to contain semiotic elements that criticize the injustice politics of race in America. To dig deeper into this assertion, we use Machin’s Lyrics Analysis (2010) and Kress and van Leeuwen’s Visual Grammar approach (2006) to analyze the illustrated semiotic elements. Both frameworks

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Gilmore, Alex. "Research into practice: The influence of discourse studies on language descriptions and task design in published ELT materials." Language Teaching 48, no. 4 (2015): 506–30. http://dx.doi.org/10.1017/s0261444815000269.

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Discourse studies is a vast, multidisciplinary, and rapidly expanding area of research, embracing a range of approaches including discourse analysis, corpus analysis, conversation analysis, interactional sociolinguistics, critical discourse analysis, genre analysis and multimodal discourse analysis. Each approach offers its own unique perspective on discourse, focusing variably on text, context or a range of semiotic modes. Together, they provide foreign language teachers and material designers with new insights into language, and are beginning to have an observable impact on published English

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