Relevant bibliographies by topics / CRM, CUSTOMER ,RELATIONS, TAURON / Dissertations / Theses
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Dissertations / Theses on the topic 'CRM, CUSTOMER ,RELATIONS, TAURON'

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Published: 24 April 2022

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1

Tierney, Joseph A. "The implementation of CRM at FISC Norfolk Detachment Philadelphia." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Jun%5FTierney.pdf.

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Lam, Lai Ki. "Adoption of Customer Relationship Management (CRM) in local manufacturing industry /." access full-text access abstract and table of contents, 2005. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?mphil-meem-b19887292a.pdf.

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Thesis (M. Phil.)--City University of Hong Kong, 2005.<br>"Submitted to Department of Manufacturing Engineering and Engineering Management in partial fulfillment of the requirements for the degree of Master of Philosophy." Includes bibliographical references.
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James, Gary L. "CRM and spiritual care." [Denver, Colo.] : Regis University, 2009. http://adr.coalliance.org/codr/fez/view/codr:25.

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Johansson, Emelie, Mats Pettersson, and Christer Zielinski. "CRM-systems påverkan på företag och dess kundrelationer." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-729.

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<p>Denna undersökning handlar om hur användandet av CRM-system (Customer Relationship Management) påverkar företag och dess kundrelationer. Forskningen om detta visar att CRM-system kan ge stora fördelar för både kunderna, företaget och relationerna där emellan. Men det finns många delar som påverkar hur mycket ett CRM-system förändrar relationerna mellan företag och deras kunder. Resultatet från denna undersökning kan vara av intresse för företag som går i tankarna att skaffa ett CRM-system eller förnya det som dem redan har. Vilket leder fram till vår problemfråga: Hur påverkar CRM-system fö
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Wübben, Markus. "Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings /." Wiesbaden : Gabler, 2009. http://site.ebrary.com/id/10281287.

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Steyn, Helena. "A socio-technical approach to customer relationship management (CRM) systems." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49853.

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Thesis (MBA)--Stellenbosch University, 2004.<br>ENGLISH ABSTRACT: The networked economy has resulted in the customer having an unprecedented choice and control over how he/she chooses to do business and with whom. In addition, the ever-increasing commoditisation of products and services has forced businesses to re-evaluate their sources of sustainable competitive advantage. The ability to differentiate an organisation from others has therefore become a major business advantage. Customer Relationship Management (CRM) is considered the most significant and only remaining differentiator. G
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Gerdin, Linda, and Ylva Koch. "Implementering av CRM." Thesis, Linköping University, Department of Management and Economics, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1330.

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<p>Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. With new customer channels like the Internet and advanced computer systems companies can increase the value for their customers through a better understanding of the customers needs and preferences. In this way companies can create longterm relationships with their
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Bang, Jounghae. "Understanding customer relationship management from managers' and customers' perspective : exploring the implications of CRM fit, market orientation, and market knowledge competence /." View online ; access limited to URI, 2005. http://0-wwwlib.umi.com.helin.uri.edu/dissertations/dlnow/3188835.

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Yeung, Cheuk-chi. "An evaluation of the customer relationship management (CRM) in improving service quality of the private residential properties." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42556338.

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Arsenault, Reginald W. "Creation of a CRM selection methodology for the aerospace & defense industry." [Denver, Colo.] : Regis University, 2006. http://165.236.235.140/lib/rarsenault2006.pdf.

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Berhane, Ogbamichael Hermon. "The alignment of customer relationship management (CRM) strategies with overall organizational forces and strategies." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50466.

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Thesis (MPhil)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: Customer Relationship Management (CRM) systems are increasingly becoming strategic business imperatives to organizations. This thesis states that many companies do fail to get the intended returns from CRM infrastructures simply because they see CRM as merely technological solutions to attracting and retaining customers while failing to see it as a business strategy and integrated into the business model or concept. In the first chapter, the review of literature about CRM, the aims, specific objectives, and methodology
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Crivellaro, Fernanda Furio. "Gestão da informação em ferramentas de CRM para captação e retenção de clientes /." Marília, 2018. http://hdl.handle.net/11449/154197.

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Orientadora: Marcia Cristina de Carvalho Pazin Vitoriano<br>Banca: Marta Lígia Pomim Valentim<br>Banca: José Ricardo Scarelli Carrijo<br>Banca:<br>Resumo: Este trabalho tem como objetivo, verificar a contribuição do CRM para o processo decisório organizacional, no que tange ao desenvolvimento de estratégias de ação para a captação e retenção de clientes em uma empresa do ramo óptico. Essa é uma pesquisa de abordagem quali-quantitativa de caráter exploratório e descritivo. Tem como método de pesquisa o estudo de caso. Com o estudo foi possível perceber a importância do uso de uma ferramenta que
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Yeung, Cheuk-chi, and 楊卓芝. "An evaluation of the customer relationship management (CRM) in improving service quality of the private residential properties." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42556338.

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Schmiterlöw, Fredrik, Hampus Renfors, and Filip Åberg. "Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35630.

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Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. The proliferation of the technological development of Customer Relationship Management (CRM) enables banks to collect information and gain more control over its customer base. To create meaningful relationships and retain customers, niche banks reaches out through the convenience of both online and offline channels to provide their pr
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Lundgren, Andreas, and Erik Lindström. "Customer Relationship Managements fallgropar : En studie för att uppmärksamma kritiska delar och misstag vid införandet och det kontinuerliga arbetet med Customer Relationship Management." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-297237.

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Customer Relationship Management blir ett allt vanligare verktyg för att hantera kundvård för företag, det används främst för att hantera kundrelationer och lagra kundinformation. Customer Relationship Management, eller CRM, bygger på en affärsfilosofi som bör genomsyra hela organisationen. Denna filosofi blir en strategi för att hjälpa företag hantera sina nuvarande och kommande kunder. CRM uppkom först på 90-talet då förståelsen för kundvård startade i kombination med automatisering av försäljningsprocesser och analysering av kunddata. Idag är CRM också ett informatio
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Stjepanovic, Zoran, and Thomas Gustafsson. "CRM i ett konkurrensutsatt monopol : En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2811.

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Wennberg, Oscar, and Karim Yasa Abdulla. "CRM på Sociala Medier : En kvalitativ studie om hur SME-företag bearbetar &skapar nya kundrelationer på sociala medier." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15360.

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Syfte: Att undersöka hur olika mindre och medelstora företag (SME-företag) använder sociala medier i sitt CRM-arbete (kundrelationshanteringsarbete) för att skapa nya men också vidareutveckla och bearbeta redan befintliga kundrelationer. Metod: Uppsatsen bygger på en kvalitativ metod med en deduktiv ansats, med fokus på dokumentstudier på webben. Undersökningen utfördes genom att studera fyra olika företag, tvåhandelsbolag och två tjänstebolag, som använder sociala medier som en del i deras arbete med CRM. Resultat och Slutsats: De företag som vi studerat använder sociala medier som ett verkty
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18

Mentz, Oliver. "Customer relationship management in the Internet era : a guide for SMEs in the field of software-based CRM." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53343.

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Thesis (MBA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: The competitive situation in all markets is becoming stronger, and intemationalisation, deregulation, shorter innovation cycles, and the increasingly technical similarity of products is further intensifying competition. There is a growing need for companies to find new ways to be able to compete in the market. It is especially true for small and medium-sized enterprises, with little financial and human resources, as it is essential in order to compete with larger organisations. The new hype around customer relationship ma
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Portes, Audrey. "La transparence numérique : rôle du client et conséquences sur la relation à la marque." Thesis, Montpellier, 2018. http://www.theses.fr/2018MONTD002/document.

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La révolution numérique se fait dans un climat de défiance latente des clients et des citoyens envers les pratiques digitales (collecte et exploitation de données, etc.). Nombre de responsables appellent de leurs vœux à davantage de transparence afin de sortir de la crise de confiance actuelle. Mais ce principe de transparence serait-il suffisant pour restaurer la confiance dans l’environnement digital ? La question de la transparence se pose aujourd’hui de manière prégnante en raison des risques de dérive et de manipulation des clients, mais elle se pose aussi de manière différente, tant les
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Bereng, Nthabiseng. "An investigation into the application of customer relationship management (CRM) by the water and sewerage authority (WASA) in Maseru Lesotho." Thesis, Bloemfontein : Central University of Technology, Free State, 2010. http://hdl.handle.net/11462/9.

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Burström, Anna, and Fakhri Zainab Al. "Hur tillgänglig ska bankerna vara? : - En studie av små- och medelstora företag i Västerås." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4892.

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<p><strong>Syfte:</strong> Syftet med uppsatsen är att undersöka när och på vilket sätt små- och medelstora företag i Västerås vill sköta sina bankärenden samt att undersöka vilken betydelse bankens tillgänglighet har för dessa.</p><p><strong>Problemfrågor: </strong>Vilken betydelse har tillgängligheten för bankens företagskunder? När och på vilket sätt vill företagskunderna sköta sina bankärenden?</p><p><strong>Tillvägagångssätt:</strong> Utifrån en djupdykning bland sekundärdata kring relationer till banken utformades en enkät utifrån den teori som ansågs relevant för utredningen. För att ku
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Otčenášková, Petra. "Řízení vztahu se zákazníky." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201830.

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The Master's Thesis deals with Customer Relationship Management. The aim is to describe and analyze the CRM in a particular company and make suggestions for improvement. The Master's Thesis is divided into two parts, theoretical and practical. The theoretical part explains the theoretical knowledge of CRM. In the practical part is described and analyzed the mode of operation of the company T-Mobile with a focus on CRM. Theoretical basis is based on the available literature and other information sources. The practical part is based on interview with the company employee, customers and internal
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Lönnberg, Oscar, and Alice Hägnander. "Underhåll och förbättring av leverantörsrelationer : En fallstudie på ett speditörföretag." Thesis, Tekniska Högskolan, Jönköping University, JTH, Logistik och verksamhetsledning, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49964.

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Syfte – En förstudie på fallföretaget identifierade ett problem som ledde till att syftet och frågeställningarna formulerades. Studien syfte innebär att undersöka hur underhåll av en leverantörsrelation kan påverka ett speditörföretag. För att svara på studiens syfte har det brutits ner i två frågeställningar: Hur arbetar ett speditörföretag med sina leverantörsrelationer? Vilka är möjligheterna till att förbättra en leverantörsrelation? Metod – Studien är genomförd som en fallstudie med enfallsdesign. Empiri är insamlat med intervjuer, dokumentstudier och litteraturstudier. Litteraturstudien
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Ferguson, Graham. "The effectiveness of cross-selling as a relationship marketing initiative : an exploration of analytical and commonsense prediction." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0196.

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[Truncated abstract] Relationship marketing and some of its associated strategies, including customer relationship management (CRM), is an approach to marketing that is increasingly recognised as important by researchers and marketers. The approach suggests that marketers should focus on developing and maintaining strong relationships with existing customers in order to increase customer lifetime value (CLV) and to reduce the costs associated with constantly acquiring new customers. Advocates promote increased revenue per customer, increased products per customer (customer share), lower custom
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Berggren, Tobias, Petersson Sofia, and Malin Tholén. "Relationer – En komplex ekvation : En kvalitativ studie om konsumentrelationer inom banksektorn." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70273.

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Syfte och forskningsfrågor: Vårt syfte är att utreda och analysera relationsskapande i banksektorn, vilket sker både genom fysisk personlig interaktion och via kundmedverkan online. Avsikten är att bidra till kunskap om vad som påverkar skapande och utvecklande av konsumentrelationer med denna utgångspunkt. 1. Vilka är centrala faktorer för skapande och utvecklande av relationer inom banksektorn? 2. Vilka aspekter är framträdande i kundens roll i det traditionella- respektive virtuella servicelandskapet? Metod: Studien av kvalitativ karaktär och har genomförts utifrån ett växels
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Mesquita, Simone Carvalho, and Tania Maria Deodato da Silva. "Gestão do capital de relacionamento no BNDES: aplicação do modelo de ecossistema de big data na integração dos dados de clientes." reponame:Repositório Institucional do BNDES, 2015. http://web.bndes.gov.br/bib/jspui/handle/1408/6521.

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Bibliografia: p. 48-51<br>TCC (especialização em Web Intelligence & Data Analytics) - Centro de Referência em Inteligência Empresarial (Universidade Federal do Rio de Janeiro), Rio de Janeiro, 2015.<br>O Banco Nacional de Desenvolvimento Econômico e Social (BNDES) é hoje o principal instrumento de financiamento de longo prazo para realização de investimentos em todos os segmentos econômicos no Brasil. Buscando atender a uma parcela crescente do empresariado nacional, nos últimos anos o BNDES tem aumentado a quantidade de operações com micro, pequenas e médias empresas, através dos agentes fina
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Holm, Patrik, and Anastassia Klein. "Östersjörederiernas marknadsföringsstrategier : en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10455.

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Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga rela
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"CRM orientation: conceptualization and scale development." 2002. http://library.cuhk.edu.hk/record=b5891189.

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Frederick Hong-kit Yim.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2002.<br>Includes bibliographical references (leaves 90-108).<br>Abstracts in English and Chinese.<br>ABSTRACT (ENGLISH) --- p.i<br>ABSTRACT (CHINESE) --- p.iii<br>ACKNOWLEDGEMENTS --- p.iv<br>TABLE OF CONTENTS --- p.v<br>LIST OF TABLES --- p.vii<br>LIST OF FIGURES --- p.viii<br>Chapter CHAPTER ONE --- INTRODUCTION --- p.1<br>Chapter 1.1 --- Background --- p.1<br>Chapter 1.2 --- Research Objectives --- p.4<br>Chapter 1.3 --- Outline of This Study --- p.4<br>Chapter CHPATER TWO --- BACKGROUND AND PREVIOUS RE
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"CRM for banking industry in China." 2003. http://library.cuhk.edu.hk/record=b5891391.

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by Chan King-Yan, Chu Kin-Yan Jeannie, Hsu Mei-Ying.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 2003.<br>Includes bibliographical references (leaf 64).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.vi<br>Chapter<br>Chapter I. --- Project Overview --- p.1<br>Chapter II. --- Methodologies Applied --- p.3<br>Step 1 Exploratory Research --- p.3<br>Step 2 Interviews --- p.3<br>Chapter III. --- The importance of CRM in China banking industry --- p.5<br>Economic Globalization and China's Accession into WTO --- p.5<br>The Influence of Information Technol
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Buzuzi, Livison N. "Customer relationship management (CRM): a critical analysis of how CRM can be successfully implemented by NMB Bank limited." Thesis, 2002. http://hdl.handle.net/10413/3099.

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This is a study on NMB and seeks to establish what the bank could do, through the implementation of CRM, to attract new customers and retain existing ones in the face of intensifying competition. The number of banks in Zimbabwe has increased tremendously over the last five years from less than seven to over fifteen. Ironically, this has taken place against a background of an ailing economy, which is shrinking and a reducing number of viable companies that can be targeted for banking business. A review of the history of banking in Zimbabwe was undertaken to show how NMB decided on CRM as a mean
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Chi, Ming Hui, and 紀明輝. "Research on Customer Relations Management (CRM) applied to school administration-The case of school bus management." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/79928348280157983416.

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碩士<br>大葉大學<br>資訊管理學系碩士班<br>91<br>In the depressing economy of Taiwan at this moment, parents almost can not afford the expensive tuition of private schools for their children, which causes private schools to confront intense competitions is quite obvious. But how to make the schools’ characteristics stand out by applying the concept of 『Customer Relationship Management』 to improve the quality of teaching and school administration, particularly for school bus management of pick-up students, is the key to raise their satisfaction and enhance students’ willingness of study. Building interaction w
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Chinje, Nathalie Beatrice. "Customer Relationship Management (CRM) implementation within the banking and mobile telephony sectors of Nigeria and South Africa." Thesis, 2014.

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Thesis (Ph.D.)--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2013.<br>In recent years, emerging markets have become the main “engine of global (economic) growth” (Spence, 2011, p. 8) . Whilst the rapid diffusion of its banking and mobile telephony industries has been unprecedented and well documented in the literature (Bankole, Bankole, & Brown, 2011; Bick, Brown, & Abratt, 2004; Brahima, 2012; Kalba, 2008), the dearth of empirically based evidence on CRM implementation in emerging markets in general, and Nigeria and Sout
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Madhovi, Previledge Garikai. "Assessing the effectiveness of customer relationship management (CRM) in the hotels in Pretoria." Diss., 2014. http://hdl.handle.net/10500/13824.

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This study is set out to assess the effectiveness of customer relationship management (CRM) in the hotel industry. Relying on the integration of several CRM scholars, the study seeks to answer questions about the relationship between CRM and performance. A mixed research method approach was adopted. The research targeted 106 hotels in Pretoria. 47 responses were received from the hotel personnel who answered the questionnaire. The findings of the survey clearly indicate that hotel performance is dependent on CRM, as shown in the variance of performance levels in line with the level of CRM prac
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Ramatong, Mpho Eugenia. "The role of people in the Customer Relationship Management (CRM) eco-system within South African private banks : an internal stakeholder perspective." Thesis, 2017. http://hdl.handle.net/10539/23666.

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A research report submitted to the Faculty of Commerce, Law and Management, Wits Business School, University of Witwatersrand, Johannesburg South Africa. In fulfilment of the requirements for the degree Master of Management in Strategic Marketing<br>Purpose: Private Banks are constantly seeking ways to build strong relationships with their most profitable customers. Despite this, there is limited research on CRM in the private banking industry of South Africa. The study assesses the role of internal stakeholders in the Customer Relationship Management (CRM) eco-system within South African in
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