Academic literature on the topic 'CRM social'

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Journal articles on the topic "CRM social"

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Yawised, Kritcha, and Peter Marshall. "Social CRM." International Journal of Virtual Communities and Social Networking 7, no. 1 (2015): 14–20. http://dx.doi.org/10.4018/ijvcsn.2015010102.

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Social customer relationship management (social CRM) is an emerging practice that utilises social media to engage with customers. In its most complete form, social CRM is a concept and a practice that integrates social media and social networking with traditional CRM technologies, processes and practices in order to bring about a superior engagement with customers including improved customer service, leading, hopefully, to improved revenues and profits for adopting businesses. This paper reviews the academic and practitioner literatures on social CRM, makes a broad comparison between the two l
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Alt, Rainer, and Olaf Reinhold. "Social-Customer-Relationship-Management (Social-CRM)." WIRTSCHAFTSINFORMATIK 54, no. 5 (2012): 281–86. http://dx.doi.org/10.1007/s11576-012-0330-6.

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Alt, Rainer, and Olaf Reinhold. "Social Customer Relationship Management (Social CRM)." Business & Information Systems Engineering 4, no. 5 (2012): 287–91. http://dx.doi.org/10.1007/s12599-012-0225-5.

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Bailey, Ainsworth Anthony. "Factors Promoting Social CRM." International Journal of Customer Relationship Marketing and Management 6, no. 3 (2015): 48–69. http://dx.doi.org/10.4018/ijcrmm.2015070104.

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The principal focus of this paper is the development of a conceptual model that incorporates personality variables and service provider-related social media characteristics to propose their impact on consumers' perceptions of the usefulness of social CRM and user satisfaction with a service provider's social CRM efforts, as well as the impact of these perceptions on subsequent intentions and behaviors such as intention to continue social engagement, social engagement with the brand, and electronic word-of-mouth generation. The model proposes positive and significant relationships among the per
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Lehmkuhl, Tobias, Reinhard Jung, Torben Küpper, and Alexander Wieneke. "Zieldimensionen von Social CRM." Controlling 27, no. 7 (2015): 409–14. http://dx.doi.org/10.15358/0935-0381-2015-7-409.

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Jung, Reinhard, Christiane Lehrer, and Tobias Mirsch. "Erfolgsmessung von Social CRM." Controlling 28, no. 4-5 (2016): 235–40. http://dx.doi.org/10.15358/0935-0381-2016-4-5-235.

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Juwitasary, Hanny, Mohamad Noorman Marek, Norizan Anwar, Mohd Nasir Ismail, and Yohannes Kurniawan. "Social Media in Social CRM: Systematic literature review." Environment-Behaviour Proceedings Journal 7, SI10 (2022): 59–65. http://dx.doi.org/10.21834/ebpj.v7isi10.4102.

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Social CRM has become a concept that changes traditional CRM into technological CRM that uses web 2.0 or social media to engage with the customer. SM usage growth is so rapid that companies compete to use social media as their marketing to improve engagement and services to their customers. This research aims to find the role of SM and factors that can measure the influence of SM in S-CRM. This study uses SLR to identify the parts of SM in the industry that implements social CRM and measurement that comes out of the TOE, TAM and IS success models. Keywords: social media, social CRM, systematic
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Faase, Robbert, Remko Helms, and Marco Spruit. "Web 2.0 in the CRM domain: defining social CRM." International Journal of Electronic Customer Relationship Management 5, no. 1 (2011): 1. http://dx.doi.org/10.1504/ijecrm.2011.039797.

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Greve, Goetz. "Social CRM – ganzheitliches Beziehungsmanagement mit Social Media." Marketing Review St. Gallen 28, no. 5 (2011): 16–21. http://dx.doi.org/10.1007/s11621-011-0058-5.

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Suhari, Yohanes, Kristophorus Hadiono, Arief Jananto, and Dwi Agus Diartono. "Social CRM Framework For University." International Journal of Computer Trends and Technology 69, no. 12 (2021): 1–4. http://dx.doi.org/10.14445/22312803/ijctt-v69i12p101.

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Dissertations / Theses on the topic "CRM social"

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Mjellander, Stefan, and Lina Samuelsson. "Steget ut i de Sociala Nätverken med Social CRM : En studie i vad som motiverar företag till att använda Social CRM." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16585.

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Syftet är att få insikt i vad som motiverar företag till att använda Social CRM, och hur de arbetar med detta för att kommunicera med sina kunder med hjälp av sociala nätverk. En kvalitativ ansats har använts där tre företag inom olika branscher har blivit intervjuade; Röda Korset, Komplett ASA och Ving Sverige AB. Intervjuer har genomförts med två olika personer på varje företag. Studien visar att företag som är verksamma i Sverige har börjat anamma de möjligheter som arbetet med Social CRM i sociala medier innebär. De möjligheter företagen tar upp är att de kan nå en större målgrupp på ett m
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Králová, Veronika. "Social CRM jako součást ERP." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199258.

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The submitted diploma thesis talks about evolutionary stage of classical CRM solution called Social CRM (also known as CRM 2.0 or SCRM). The goal of this work is to map a current offer at the market with SCRM and to compare it with the demand of Czech companies. The theoretical part explains all the basic terms associated with the topic, a short history and current evolution on the market. The work also identifies summary of various groups of Social CRM tools, which are currently widely used and tries to outline their functions. The main part of the study is the practical section which contain
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Alt, Rainer, and Olaf Reinhold. "Anwendungsfälle und Werkzeuge des Social CRM." Universität Leipzig, 2015. https://ul.qucosa.de/id/qucosa%3A13341.

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Der Forschungsbericht enthält studentische Arbeiten zu Anwendungsgebieten und Technologien des Social Customer Relationship Management (CRM). Die einzelnen Beiträge ergänzen das einleitend skizzierte Konzept des integrierten Social CRM um konkrete Beispiele für die Verbindung von Social Media und CRM sowie die entstehenden Integrationsherausforderungen. Grundlage des Forschungsberichts sind Ergebnisse aus zurückliegenden Forschungsprojekten des Instituts für Wirtschaftsinformatik und des Seminars Enterprise Systems 2 an der Universität Leipzig.:Abbildungsverzeichnis V Tabellenverzeichnis VI Ab
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Doxakis, Berg Angelika. "Social CRM i SME : En utvärderande studie av små och medelstora företags förväntningar och resultat av att använda social CRM." Thesis, Mittuniversitetet, Institutionen för informationssystem och –teknologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-39186.

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Customer Relationship Management (CRM) is a strategy that helps companies develop and manage their customer relationships. CRM helps the company with a better understanding of the customer and the customers needs. Through the growth of social media, traditional CRM has been further developed into social CRM, which gives the companies a new approach to being competitive in differ-ent media. The new type of relationship between company and costumer is two-way and it is the customer who owns the relationship. Companies can be active on different platforms to directly interact with existing or pot
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Alt, Rainer, and Olaf Reinhold. "Analysemethoden, Anwendungsfälle und Werkzeuge des Social CRM." Universität Leipzig, 2017. https://ul.qucosa.de/id/qucosa%3A15607.

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Der Forschungsbericht enthält studentische Arbeiten zu Analysemethoden, Anwendungsfällen und Technologien des Social Customer Relationship Management (CRM). Die einzelnen Beiträge betrachten das Konzept eines integrierten Social CRM aus verschiedenen Perspektiven und anhand konkreter Beispiele. Grundlage des Forschungsberichts sind Ergebnisse aus zurückliegenden Forschungsprojekten des Instituts für Wirtschaftsinformatik und des Seminars Enterprise Systems 2 an der Universität Leipzig.:Inhaltsverzeichnis Abbildungsverzeichnis V Tabellenverzeichnis VII Abkürzungsverzeichnis VIII Vorwort XI Kon
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Vitásek, Tomáš. "Využití social CRM v podnicích." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150000.

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Submitted diploma thesis puts a target to analyze current state of using customer relationship management systems in small or mid-size companies located in Czech Republic. Second main goal of this work is (based on the historical development business information systems) characterize and describe changes of approach from classic CRM systems to Social CRM and usage of this social networks as new channel and space for business. There will be questionnaire base on the theoretical part of the thesis, which will be distributed to the Czech companies in the informatics industry. Results of this ques
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COSTA, TITO MENDES DA. "SOCIAL CRM THROUGH SELF-SERVICE TECHNOLOGIES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24495@1.

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As gerações atuais (Y, Z, Me...) são conhecidas como as Gerações Silenciosas pois fazem uso extensivo de mecanismos de mídias sociais e serviços de mensagem (SMS e mais recentemente Whatsapp) em lugar de serviços de voz. Tais gerações, que começam a ser responsáveis por grande parte do mercado consumidor, se sentem mais à vontade com a troca de mensagens vis-à-vis as relações diretas que normalmente ocorrem na comercialização de serviços e suporte pós-venda, facilitando a ampliação do escopo de soluções de auto-serviço e auto-atendimento para esse público. Nesse prisma, torna-se interessante e
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Reinhold, Olaf, Christoph Stempin, and Rainer Alt. "Fallstudie Spreadshirt - Social CRM als Bindeglied zwischen Community-Management und kundenindividueller Fertigung." Universität Leipzig, 2013. https://ul.qucosa.de/id/qucosa%3A15608.

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Der Forschungsbericht stellt anhand einer Fallstudie mit dem Unternehmen Spreadshirt die Einsatzmöglichkeiten von Social CRM vor. Es werden die genutzten Social Media, unterstützten CRM Prozesse und eingesetzten Technologien vorgestellt und aus der Perspektive des integrierten Social CRM vorgestellt.:Inhaltsverzeichnis III Abbildungsverzeichnis V Tabellenverzeichnis VI Abkürzungsverzeichnis VII 1 Einleitung 3 1.1 Hintergrund der Fallstudie 3 1.2 Zielstellung 3 1.3 Methodik 4 1.4 Danksagung 5 2 Ausgangslage 6 2.1 Unternehmen 6 2.2 Geschäftsmodell 6 2.3 Bedeutung des Social CRM 8 3 Rolle von So
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Reinhold, Olaf, Christoph Stempin, and Rainer Alt. "Fallstudie Spreadshirt - Social CRM als Bindeglied zwischen Community-Management und kundenindividueller Fertigung." Universitätsbibliothek Leipzig, 2017. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-224175.

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Der Forschungsbericht stellt anhand einer Fallstudie mit dem Unternehmen Spreadshirt die Einsatzmöglichkeiten von Social CRM vor. Es werden die genutzten Social Media, unterstützten CRM Prozesse und eingesetzten Technologien vorgestellt und aus der Perspektive des integrierten Social CRM vorgestellt.
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Perin, Luca <1987&gt. "Il Social CRM: l’utilizzo di strumenti social come estensione del CRM aziendale. Strategia e scenari nel settore arredo." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2634.

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Oggigiorno i consumatori di tutte le fasce d’età interagiscono in qualunque modo, luogo e tempo, attraverso una moltitudine di canali che la rete Internet mette a loro disposizione. I social media sono il luogo dove avvengono queste conversazioni. I social media non solo diventano così strumento di comunicazione innovativa ma contribuiscono a stabilire attraversi l'ascolto una  relazione  attiva  1:1 con i consumatori. La pubblicità tradizionale e l’utilizzo dei diversi social media e altri strumenti web 2.0 consentono alle aziende di realizzare interazioni, che possono essere gestite, attrave
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Books on the topic "CRM social"

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Greenberg, Paul. CRM at the speed of light: Social CRM strategies, tools, and techniques for engaging your customers. 4th ed. McGraw-Hill, 2010.

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Greenberg, Paul. CRM at the speed of light: Social CRM strategies, tools, and techniques for engaging your customers. 4th ed. McGraw-Hill, 2009.

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Metz, Adam. The social customer: How brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. McGraw-Hill, 2011.

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1963-, Haan Ido de, Duyvendak Jan Willem, and Van Bottenburg Maarten 1962-, eds. In het hart van de verzorgingsstaat: Het Ministerie van Maatschappelijk Werk en zijn opvolgers (CRM, WVC, VWS), 1952-2002. Walburg Pers, 2002.

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Santos, Deribaldo. Os cem anos do CEFET--CE: Compromisso social, desenvolvimento tecnológico e aproximação com o mercado. EdUECE, 2007.

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Santos, Deribaldo. Os cem anos do CEFET--CE: Compromisso social, desenvolvimento tecnológico e aproximação com o mercado. EdUECE, 2007.

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Rader, Michael, Bernd Wingert, and Ulrich Riehm, eds. Social Science Research on CAD/CAM. Physica-Verlag HD, 1988. http://dx.doi.org/10.1007/978-3-642-52380-9.

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Pantoja, Mariana Ciavatta. Os Milton: Cem anos de história nos seringais : com pós-escrito sobre os Kuntanawa. 2nd ed. EDUFAC, 2008.

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Silva, Jacqueline Oliveira, Cláudia de Salles Stadtlober, Rosa Maria Serra Bavaresco, and Márcia Eliane L. da Paixão. Novo voluntariado social: Teoria e ação. Dacasa Editora, 2004.

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Helena, Ribeiro, ed. Coleta seletiva com inclusão social: Cooperativismo e sustentabilidade. FAPESP, 2009.

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Book chapters on the topic "CRM social"

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Alt, Rainer, and Olaf Reinhold. "Social CRM." In Handbuch Social-Media-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42282-0_16-1.

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Solberg Söilen, Klaus. "Social CRM." In Springer Texts in Business and Economics. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-69518-6_22.

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Alt, Rainer, and Olaf Reinhold. "Social CRM." In Handbuch Social-Media-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-45784-6_16.

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Schmitz, Uwe. "Social-CRM-Systeme." In Grundkurs Electronic Business. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29442-7_19.

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Alt, Rainer, and Olaf Reinhold. "Social CRM-Anwendungsbeispiele." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_2.

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Alt, Rainer, and Olaf Reinhold. "Social CRM-Anwendungssysteme." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_3.

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Alt, Rainer, and Olaf Reinhold. "Social CRM-Gestaltungsbereiche." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_4.

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Pavlíček, Antonín, and Petr Doucek. "Social Media and Social CRM." In Lecture Notes in Business Information Processing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-49944-4_6.

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Kumar, V., and Werner Reinartz. "CRM in Social Media." In Springer Texts in Business and Economics. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7_15.

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Row, Ajay. "The Future of Social CRM." In Social Media Marketing. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8_10.

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Conference papers on the topic "CRM social"

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Radich, Victor, Tania Basso, and Regina Moraes. "Automatic Lead Qualification Based on Opinion Mining in CRM Projects: An Experimental Study Using Social Media." In 27th International Conference on Enterprise Information Systems. SCITEPRESS - Science and Technology Publications, 2025. https://doi.org/10.5220/0013237400003929.

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oliveira, cleiton jose lemos de. "o serviço social e processo de gestão: novas competências profissionais." In III SEMINÁRIO NACIONAL SERVIÇO SOCIAL E A PESQUISA SOCIAL NA AMAZÔNIA: desigualdades sociais, expropriação da natureza e desafios frente às mudanças climáticas. Even3, 2024. https://doi.org/10.29327/1468292.3-1.

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RESUMO: O presente trabalho tem por objetivo geral compreender a gestão/planejamento enquanto ferramenta de trabalho para fazê-lo profissional do assistente social. Para isso, têm-se os objetivos específicos: identificar a gestão enquanto processo histórico e suas interfaces com o Serviço Social, bem como mapear as “novas” demandas para fazer do profissional dos assistentes sociais a partir desses instrumentos nos espaços sócio ocupacionais. O Método foi a Teoria Social crítica de Karl Marx, e como recurso metodológico a pesquisa bibliográfica de caráter exploratória e abordagem qualitativa. O
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Almeida, Bernadete. "VALE COMUNIDADE – ENCONTRO COM LIDERANÇAS." In 2º Fórum ABM de Responsabilidade Social. Editora Blucher, 2006. https://doi.org/10.5151/5463-5463-2004-13881-0003.

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Marques, Margarida Almeida, and Carlos J. Costa. "Social CRM analytics." In 2018 13th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2018. http://dx.doi.org/10.23919/cisti.2018.8399188.

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Karna, Nyoman, Iping Supriana, and Ulfa Maulidevi. "Social CRM using web mining." In 2014 International Conference on Information Technology Systems and Innovation (ICITSI). IEEE, 2014. http://dx.doi.org/10.1109/icitsi.2014.7048275.

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Ajmera, Jitendra, Hyung-iL Ahn, Meena Nagarajan, et al. "A CRM system for social media." In the 22nd international conference. ACM Press, 2013. http://dx.doi.org/10.1145/2488388.2488394.

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Sharma, Dushyant Kumar. "A social network perspective by CRM." In 2011 IEEE International Conference on Granular Computing (GrC-2011). IEEE, 2011. http://dx.doi.org/10.1109/grc.2011.6122621.

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Gajić, Jelena, Radmila Živković, Jelena Stanković, and Ivana Brdar. "Social CRM in the airline industry." In Sitcon 2016. Singidunum University, 2016. http://dx.doi.org/10.15308/sitcon-2016-87-91.

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Sambronska, Kristina. "IT SYSTEMS IN CRM AND E � CRM USING IN HOTELS INDUSTRY." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.2/s04.025.

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Ennaji, Fatima Zohra, Abdelaziz El Fazziki, Mohamed Sadgal, and Djamal Benslimane. "Social intelligence framework: Extracting and analyzing opinions for social CRM." In 2015 IEEE/ACS 12th International Conference of Computer Systems and Applications (AICCSA). IEEE, 2015. http://dx.doi.org/10.1109/aiccsa.2015.7507229.

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Reports on the topic "CRM social"

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Lees, Matthew. Lithium Social CRM Suite. Patricia Seybold Group, 2009. http://dx.doi.org/10.1571/pr11-19-09cc.

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Lees, Matthew. Executive Summary: Lithium Social CRM Suite. Patricia Seybold Group, 2009. http://dx.doi.org/10.1571/es12-17-09cc.

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Gaventa, John, Rosie McGee, Peter Newell, Roz Price, and Alice Webb. Participação social para transições justas: Sumário executivo. Institute of Development Studies, 2024. http://dx.doi.org/10.19088/ids.2024.004.

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Para enfrentar o desafio premente das alterações climáticas, há uma necessidade urgente de transições nos sistemas de energia, alimentação, transportes e outros. Entretanto, há certos grupos da população, como por exemplo trabalhadores de sectores que fazem uso intensivo de carbono, que ficam a perder no processo de transição pois são afectados de forma negativa, socialmente e economicamente. No seu cerne, a ideia de uma transição justa é que as transições devem considerar plenamente as necessidades destes grupos, incluindo a criação de novas oportunidades nas economias mais ecológicamente sus
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Hou, Jenny Zhengye, Amanda Lotz, Greg Hearn, and Kelly Lewis. Social Media: The Real Impact on Food Waste Reduction Beyond the Swipe or the Click. Queensland University of Technology and Fight Food Waste CRC, NSW Environment Protection Authority, 2022. http://dx.doi.org/10.5204/rep.eprints.228653.

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This Summary Report presents key insights from a 2020-2021 research project addressing the challenge of evaluating the multifaceted impact of social media communication and/or campaigns as interventions for changing domestic food waste behaviour. It was funded by the Fight Food Waste Cooperative Research Centre (CRC) and NSW Environment Protection Authority.
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Antón, Arturo, and Julio Leal. Aggregate Effects of a Universal Social Insurance Fiscal Reform. Inter-American Development Bank, 2013. http://dx.doi.org/10.18235/0011480.

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This paper analyzes the aggregate effects of a revenue neutral fiscal-cum-social policy reform in a typical developing country that consists of two main changes: (1) the implementation of universal social insurance to replace the current dual social protection system (i.e., a reconfiguration of transfers); and (2) the elimination of the current social security payroll tax to replace it with a generalized VAT (i.e., a reconfiguration of taxes). The authors find that this reform increases productivity by 2 percent and output by 3 percent as it improves the allocation of resources across firms an
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Oosterom, Marjoke, and Ludovico Alcorta. Directrizes sobre a Protecção Social e a Sensibilidade ao Conflito para Moçambique. Institute of Development Studies, 2024. http://dx.doi.org/10.19088/ids.2024.035.

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Este relatório apresenta uma visão geral das principais preocupações relacionadas a sensibilidade aos conflitos para os programas de protecção social e as suas modalidades de implementação em Moçambique, a nível regional, local e de programação. As principais preocupações incluem questões relacionadas com: (1) o direccionamento, registo e pagamento devido a erros e atrasos, bem como a falta de compreensão dos critérios de elegibilidade e da dinâmica entre as comunidades acolhedoras e deslocadas; (2) mecanismos inadequados de denúncias e reclamações; (3) coordenação limitada entre os intervenie
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Bustelo, Monserrat, Sebastian Martinez, Julio Rodríguez Silva, and Michelle Pérez. Evaluación de impacto del Proyecto Ciudad Mujer en El Salvador. Inter-American Development Bank, 2016. http://dx.doi.org/10.18235/0010128.

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Ciudad Mujer (CM) es un programa liderado por el Gobierno de El Salvador a través de la Secretaría de Inclusión Social (SIS) con el apoyo del Banco Interamericano de Desarrollo (BID), que pretende mejorar las condiciones de vida de las mujeres salvadoreñas mediante la facilitación de servicios esenciales ofrecidos por centros de atención integral. El modelo CM busca avanzar en la igualdad de género y representa un enfoque sumamente innovador para la prestación de servicios públicos a las mujeres, abordando retos que aún afectan de forma importante el desarrollo del país: la brecha de género en
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Maio, Ivone. Olhares do ISP: Reflexões e análises do setor à luz do Censo GIFE. Edited by Patrícia Silva. GIFE, 2024. http://dx.doi.org/10.33816/olhares1isp.

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Esta é uma pesquisa qualitativa que tem como objetivo central compreender temas-chave do investimento social privado (ISP) no Brasil por meio das perspectivas dos associados GIFE, de forma a ampliar a análise produzida pelos dados quantitativos do Censo GIFE. A pesquisa contou com: 39 organizações associadas GIFE, 40 participantes distribuídos em 20 entrevistas em profundidade e 3 grupos focais. Para garantir a diversidade, foram ouvidas lideranças oriundas de diferentes tipos de organizações - Empresas, Empresariais, Familiares e Independentes; com perfil de atuação variado - mais executor, m
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Eloy, Claudia Magalhães, Felipe de Jesús Ruiz Hernández, Jorge Armando Guerrero Espinosa, et al. Habitação de interesse social no Brasil: construindo novas oportunidades: panorama 2020 e foco em desafios prioritários. Edited by María Paloma Silva de Anzorena and Clémentine Tribouillard. Inter-American Development Bank, 2021. https://doi.org/10.18235/0003627.

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A publicação traça um panorama geral sobre o Setor Habitacional no Brasil, apresentando o déficit e a demanda por moradia, os atores e instituições envolvidas, o arcabouço jurídico e as condições de financiamento para o setor. Além disso, são apresentadas boas práticas, nacionais e internacionais, que incentivam o acesso à moradia de qualidade por meio de programas, financiamentos e outros sistemas. O conteúdo construído nesta publicação oferece uma base técnica para promover discussões de política pública, a nível local e nacional, pautadas em melhorias do setor habitacional, visando alcançar
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Magalhães Eloy, Claudia, Felipe de Jesús Ruiz Hernández, Jorge Armando Guerrero Espinosa, Juan José Cervantes Bautista, Luis Ignacio Joaquín Torcida Amero, and Renato Nardoni. Habitação de interesse social no Brasil: propostas para melhorias ao sistema de financiamento habitacional. Edited by María Paloma Silva de Anzorena and Clémentine Tribouillard. Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003666.

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A publicação integra o conjunto de temas de política habitacional, objeto da Cooperação Técnica ProMorar, firmada entre o BID a SNH, vinculada ao Ministério do Desenvolvimento Regional (MDR). Este caderno se debruça sobre o tema do financiamento, central nas modelagens de política habitacional posto que fundamental para viabilizar a produção e a aquisição de moradias. O foco recai sobre o atendimento aos segmentos de renda baixa e moderada, aqueles que compoem, majoritariamente, o déficit habitacional e a demanda que se constitui a cada ano e que enfrentam maiores dificuldades para acessar o c
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